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Method Studios

Method Studios was a visual effects (VFX) and studio specializing in photorealistic for feature films, episodic , , and immersive experiences. Founded in 1998 as a boutique facility in focused on commercials, it expanded into global operations with a reputation for seamless VFX integration and innovative techniques. The company grew through strategic expansions and acquisitions, establishing facilities in cities such as , , , , , , and as of 2025, enabling collaborative workflows across international teams. Acquired by Deluxe Entertainment Services Group in 2010, Method Studios became part of a larger ecosystem that included for and finishing services. In 2020, acquired Deluxe's Entertainment division, integrating Method under its umbrella while maintaining its brand for VFX work. By , Method's feature and television VFX operations began merging into Framestore's broader pipeline to enhance scale and efficiency; the facility closed in 2024. In May 2025, announced the full integration of Method's finishing services to streamline short-form content production, uniting talent and resources under a single brand for color, VFX, and editorial, effectively absorbing remaining operations. Method Studios earned acclaim for its contributions to high-profile projects, including Marvel Cinematic Universe films like Avengers: Infinity War, Black Panther, Thor: Ragnarok, and Guardians of the Galaxy Vol. 2, as well as Deadpool 2, Ant-Man and the Wasp, and Doctor Strange. Its work was recognized with awards from the Visual Effects Society (VES), including honors for commercials and feature contributions, underscoring its role in advancing VFX artistry and technical innovation. The studio's boutique ethos, combined with global scale, positioned it as a key partner for creators seeking high-end, narrative-driven visual storytelling.

History

Founding and Early Development

Method Studios was founded in 1998 in by Alex Frisch as an independent boutique facility, initially specializing in commercials and high-end work. The studio emphasized innovative techniques in , , and digital effects to deliver creative solutions for campaigns. This focus allowed Method to rapidly build a reputation as a go-to partner for agencies seeking photorealistic and stylized VFX in short-form content. In its formative years, Method's team was led by Frisch as co-founder and managing director, overseeing a compact group of VFX artists, supervisors, and technicians dedicated to commercials production. The studio's early operations centered on , with an agile structure that prioritized collaboration between creative and technical roles to meet tight deadlines. Key early projects that helped establish 's name included the for AT&T's "Rain" commercial in 2003, where the studio handled and under Frisch's direction as VFX supervisor. By 2005, Method had gained further recognition for its work on campaigns like ' "Arboretum," showcasing advanced for product integration in . These efforts highlighted the studio's growing expertise in blending practical footage with digital elements, solidifying its position in the competitive advertising VFX market during the pre-2010 era.

Acquisitions and Expansion

In 2010, Deluxe Entertainment Services Group acquired Method Studios as part of its purchase of Ascent Media's Creative Services and Media Services businesses for $68 million, marking a significant shift from its independent operations to a corporate-backed structure within a larger ecosystem. This acquisition integrated Method with other Deluxe entities, including , enabling expanded capabilities through shared resources and collaborative workflows following the 2010 acquisition. Under Deluxe ownership, Method further grew by merging with Australian VFX studio Iloura in 2018, adding expertise in and episodic effects, and acquiring Atomic Fiction that same year to bolster talent in and . The landscape changed again in November 2020 when , in partnership with firms Aleph Capital and Crestview Partners, acquired Method Studios alongside and other Deluxe creative businesses, forming a unified global creative network spanning , , and finishing services. This deal, valued undisclosed but aimed at scaling operations amid rising demand for high-end content, positioned the combined entity as an industry leader with enhanced capacity for large-scale projects. Subsequent integrations solidified this expansion: In July 2021, Framestore announced the merger of Method's feature and television VFX operations into its broader VFX pipeline and brand. In July 2022, Method's Melbourne operations—formerly Iloura—formally rebranded under the Framestore banner, aligning pipelines and teams for seamless global collaboration across four continents. By May 2025, Company 3 completed the full integration of Method Finishing services into its short-form operations in New York, Atlanta, and Los Angeles, streamlining finishing workflows and talent distribution. In March 2025, following these integrations, Method Studios retired its brand, with remaining talent absorbed into Framestore and Company 3, concluding its operations as a distinct entity. Prior to full integration, Method had contributed to a combined workforce of over 500 artists across North America, Europe, Asia, and Australia through facilities and cross-studio synergies.

Organization and Operations

Global Locations and Facilities

Prior to its brand retirement in March 2025, Method Studios maintained its headquarters in , , at 3401 Exposition Boulevard in Santa Monica, serving as the central hub for creative direction and executive operations. The studio operated key facilities across , including at 218 West 18th Street, at 3399 Peachtree Road NE, at 160 Pacific Avenue Suite 204, at 50 West 2nd Avenue, and at 2050 Rue de Bleury. Internationally, locations included in and in , supporting global production pipelines. Major sites featured advanced infrastructure tailored to visual effects workflows. The Los Angeles headquarters housed AR/VR labs through the Method EXP unit, launched in 2017, integrating CG artistry with immersive technologies for projects. In , prior to its on July 5, 2024, under , the facility included a 10,000-core internal augmented by AWS cloud resources, enabling up to fourfold scaling during peak production for complex rendering. Montreal's studio, established as a following the acquisition of Fiction's local operations, emphasized and action-oriented VFX until its after the 2021 merger of Method's VFX business into . Following 's 2020 acquisition of alongside , the network saw upgrades including integrated spaces for seamless collaboration between VFX and finishing workflows. was rebranded as Framestore Melbourne in 2022. In May 2025, announced the full integration of Method Finishing into its short-form services in , , and . This culminated in the retirement of the Method Studios brand in March 2025, with remaining VFX teams fully aligned under Framestore's global infrastructure and finishing operations under , enhancing shared resources across surviving sites. As of 2024, the organization employed approximately 501 to 1,000 artists and technicians worldwide, with regional emphases shaping operations: focused on episodic television production amid Georgia's ecosystem, Montreal on and character-driven effects (pre-closure), and on cost-efficient support for international pipelines, though significant layoffs occurred in 2024.

Services and Divisions

Method Studios offered a comprehensive suite of and production services, encompassing 3D animation, , , , AR/VR experiences, and real-time VFX, delivered through its integrated global facilities. These services supported projects across , , and , with an emphasis on photorealistic integration and seamless workflows. Originally focused on high-end commercials and episodic content, the studio's offerings evolved into full-spectrum and TV following key acquisitions, including Atomic Fiction in 2018 and the broader integration under Deluxe Entertainment Services Group in 2010, which expanded capacity for large-scale feature work. The studio operated specialized divisions to address distinct creative needs. Method Design, based in and , specialized in creative direction, title sequences, and main-on-end graphics, leveraging animation and design expertise for narrative-driven visuals. Method Finishing was fully integrated into Company 3's short-form operations in 2025, enhancing services with advanced , , and finishing capabilities nationwide, particularly for commercials and . Launched in 2019, the MethodMade Collective united directors, artists, technologists, and creatives to develop original ideas into production-ready content, fostering innovative storytelling for emerging and established talents. Technical specialties at Method Studios included proprietary tools that streamlined VFX pipelines, such as custom facial animation rigs in for character work and simulation tools for efficient creature and environmental effects. These in-house developments enabled faster iteration and integration across departments, supporting complex projects like large-scale environments and interactive layouts.

Creative Work

Key Clients

Method Studios maintains enduring partnerships with leading film studios in the entertainment industry, notably , where collaborations have spanned multiple projects since the 2010s, contributing to the studio's reputation for high-profile work. Other major film clients include , for which Method has provided effects on family-oriented features, Warner Bros., on action-oriented blockbusters, and , supporting diverse genre productions. In the advertising sector, Method Studios serves a broad array of global brands, emphasizing photorealistic and seamless for commercials. Key clients encompass , for dynamic sports campaigns; , on automotive promotions; , for athletic branding; , in digital innovation spots; Chevrolet, featuring vehicle durability themes; and Jameson, for whiskey advertisements. The studio also extends its expertise to television networks, delivering episodic visual effects for premium content providers such as , on period dramas; , for anthology series and films; and , including action-oriented openings. These relationships underscore Method Studios' versatility, balancing large-scale entertainment partnerships with agile commercial and episodic engagements across global facilities.

Film and Television Projects

Method Studios entered the landscape for major feature films in the , contributing to early high-profile projects that laid the groundwork for their expertise in large-scale action sequences. One notable early entry was their work on Pirates of the Caribbean: (), where preparations began in the late 2000s; the film achieved a global gross of $1.046 billion. During this period, Method also initiated collaborations with , focusing on and environmental enhancements that would become hallmarks of their contributions to superhero cinema. The 2010s marked a surge in Method Studios' involvement with blockbuster franchises, particularly Marvel Cinematic Universe films and prestige television. For Iron Man 2 (2010), they provided key visual effects support in action sequences, building on their growing reputation for seamless integration of CGI elements. In Thor: Ragnarok (2017), Method delivered 450 shots, including the keyframe animation of the 18-foot fire demon Surtur and CG environments for Asgard's destruction, contributing to the film's $854 million worldwide gross. Their work extended to Black Panther (2018), where the team handled 410 shots, specializing in compositing for crowd-heavy battle scenes in Wakanda, such as vibranium energy blasts and suit enhancements during the climactic waterfall fight; the movie grossed $1.35 billion globally. Similarly, in Avengers: Infinity War (2018), Method produced 430 shots for the Nidavellir forge sequence, including upgraded animations for Rocket and Groot amid massive mechanical environments and demon crowds, aiding the film's record $2.05 billion box office. On television, Method's contributions to Game of Thrones Season 6 (2016) earned an Emmy for Outstanding Special Visual Effects in the "Battle of the Bastards" episode, where they focused on large-scale compositing for cavalry charges and environmental destruction. Entering the 2020s, Method Studios continued delivering intricate VFX for Marvel projects amid industry expansions. Their spillover work from 2018 on Ant-Man and the Wasp included visualizing the Quantum Realm with surreal compositing and particle effects for shrinking sequences. In Deadpool 2 (2018), they created approximately 300 shots, including a high-action villain montage and full CG opening titles sequence blending humor with explosive compositing. For Thor: Love and Thunder (2022), Method innovated the black-and-white "Moon of Shame" sequence through specialized compositing and lighting rigs to desaturate colorful sets, supporting the film's $760.9 million gross. Recent efforts include the epic opening credits for Deadpool & Wolverine (2024), featuring kinetic 3D typography integrated with character fights via compositing, and contributions to episodic series like ongoing Marvel television extensions. In May 2025, Company 3's integration of Method's finishing services streamlined VFX workflows for short-form and feature content, uniting resources under Framestore and Company 3. Throughout these decades, Method's scope emphasized compositing for crowd simulations and environmental integrations in Marvel films, enhancing narrative scale without overwhelming live-action footage.

Advertising and Commercials

Method Studios has established itself as a key provider of for since its inception, with an early emphasis on commercials during the late and that showcased innovative and techniques for brands seeking high-impact . The studio's work in this era often involved complex simulations and seamless integration of digital elements into live-action footage, contributing to a substantial portfolio across sectors like automotive, technology, and consumer goods. Notable campaigns highlight this expertise, such as the 2012 Chevrolet Silverado spot "2012," where Method handled compositing for apocalyptic destruction sequences, earning a Visual Effects Society (VES) Award for Outstanding Compositing in a Commercial. Similarly, the 2010 Halo Reach "Deliver Hope" trailer featured Method's VFX for epic battle scenes with hundreds of digital soldiers and vehicles, securing a VES Award for Outstanding Visual Effects in a Live Action Commercial. In 2014, the GE "Childlike Imagination" commercial utilized Method's photorealistic creature animation and environmental effects to depict whimsical industrial transformations, winning an AICP Award for Visual Effects. Motion graphics and fluid simulations were pivotal in projects like the 2012 Jameson "Fire" ad, which employed dynamic particle effects for a visceral and received a Gold for . Following Framestore's 2020 acquisition of , the studio evolved toward integrated hybrids that blend traditional commercials with experiential content, expanding into immersive formats for enhanced brand engagement. Recent innovations include real-time (AR) techniques, as seen in collaborations with for virtual world creation and for interactive brand experiences, enabling dynamic, responsive visuals in short-form . This shift underscores Method's adaptation to digital platforms, where VFX now supports ephemeral, audience-driven content while maintaining creative precision.

Recognition

Major Awards

Method Studios has garnered significant recognition for its visual effects contributions across film, television, and advertising, with notable wins from prestigious organizations like the (VES), the , the Association of Independent Commercial Producers (AICP), and the . These accolades highlight the studio's expertise in , , and immersive environments, particularly following its expansions and acquisitions in the 2010s that bolstered its global capabilities. In the Visual Effects Society Awards, Method Studios earned the 2013 honor for Outstanding in a for the Chevrolet "2012 Silverado" spot, directed by and produced by Epoch Films, featuring seamless integration of apocalyptic destruction sequences. The studio, through its predecessor Iloura (acquired and rebranded in 2017), also secured the 2018 VES Award for Outstanding in a Photoreal Episode for the "Game of Thrones" Season 7 episode "The ," recognizing the team's work on the epic Loot Train Battle sequence involving thousands of digital assets and crowd simulations. For television visual effects, Method Studios contributed to the 2016 Primetime Emmy Award for Outstanding Special Visual Effects in a Season or a Movie, awarded to the "Game of Thrones" production team for Season 6, including the "Battle of the Bastards" episode where Iloura (later Method) handled complex compositing for large-scale battles and environmental extensions. The AICP Awards have celebrated Method Studios' commercial work, including a win in the Visual Effects category for the 2011 Halo: Reach "Deliver Hope" trailer, a cinematic live-action spot directed by Neill Blomkamp that blended practical and digital elements for an interstellar battle. In 2014, the studio's VFX for the GE "Childlike Imagination" commercial, directed by Dante Ariola and showcasing fantastical machinery born from youthful creativity, received AICP recognition in the VFX category as part of the spot's overall honors. Method Studios has also excelled at the , earning a Gold in the Film Technique: category in 2012 for the Jameson "Fire" , a dynamic spot featuring fluid fire simulations and particle effects to evoke the whisky's warmth. Additional Clio wins include Gold for VFX on the 2007 Adidas "Carry" commercial and Silver for the 2014 "Troll" , underscoring the studio's consistent impact in post-2010. In design and direction, Method Studios has received four D&AD Awards for innovative creative work, reflecting its contributions to high-impact campaigns and titles. Overall, the 2010s marked a surge in awards following key acquisitions, with a focus on commercials yielding multiple and AICP honors, while TV projects like "" drove Emmy and VES successes.

Industry Impact

Method Studios has played a pivotal role in evolving the (VFX) industry from boutique operations to a global, integrated model, particularly through its 2020 acquisition by , which merged it with to form a unified entity spanning and VFX workflows. This merger created the world's first fully integrated global creative services studio, enabling seamless hybrid pipelines that combine , editing, and VFX under a single infrastructure across multiple countries. By 2021, the integration of Method's feature and television VFX divisions into Framestore's brand established a shared pipeline and network, allowing for more efficient collaboration on large-scale projects and influencing industry shifts toward consolidated, end-to-end production models that reduce silos between creative stages. The studio's contributions to industry standards include advancements in real-time VFX, particularly for gaming and television, as demonstrated in projects like the 2021 game , where Method handled complex stunt and weapon effects to enhance immersive gameplay experiences. Extending into 2023-2025, post-merger integrations have emphasized underrepresented real-time capabilities, with Method's 2024 real-time reel showcasing photorealistic virtual world creation for brands, leveraging tools for seamless VFX integration in interactive and short-form content. These efforts, including the 2025 integration of Method Finishing into , have promoted faster, more innovative pipelines for commercials and episodic work, fostering sustainable remote collaboration models that minimize on-site resource demands. Additionally, key leadership hires in 2024, such as Executive Producer in alongside Robert Mulligan and Blake Rice in , have strengthened creative direction, bringing expertise in high-profile VFX to drive hybrid workflow efficiencies. Method's overall legacy is evident in its foundational contributions to major franchises like the (MCU), where it delivered over 550 VFX shots for Guardians of the Galaxy Vol. 2 (2017), including environmental and character enhancements, and crafted the realm of Nidavellir with 430 shots for Avengers: (2018), upgrading assets like to support the MCU's interconnected narrative scale. In commercials, the studio has innovated by blending VFX with product development, as seen in real-time collaborations that enable brands to prototype immersive experiences, setting benchmarks for efficiency in advertising pipelines post-merger. These impacts have collectively elevated industry practices, prioritizing scalable, creative integration over fragmented production.

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