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Milkshake!

Milkshake! is a British preschool television programming block broadcast on , targeting children aged 2 to 6 years old with a mix of , live-action segments, educational content, music, and interactive activities designed to entertain and engage young viewers and their families. Launched on 31 March 1997 alongside Channel 5's debut, the block has become a cornerstone of the channel's morning schedule, airing weekdays from 6:00 a.m. to 9:15 a.m. and weekends from 6:00 a.m. to 10:00 a.m., providing consistent, fun-filled programming that emphasizes curiosity, teamwork, and learning through play. Over its nearly three-decade history, Milkshake! has featured a rotating lineup of popular international and original shows, including enduring favorites like Peppa Pig, Thomas & Friends, Fireman Sam, PAW Patrol, and Shimmer and Shine, alongside nature documentaries and presenter-led segments with characters such as the BAFTA-nominated Milkshake! Monkey. The brand has evolved through periodic rebrands, including a significant refresh in July 2017 that introduced a new visual identity, updated idents, and enhanced digital integration after 20 years on air, while maintaining its commitment to high-quality, accessible content for preschool audiences. Beyond television, Milkshake! extends its reach via an official YouTube channel offering clips and full episodes, a dedicated website with games and activity sheets, social media presence on platforms like Facebook and Instagram, and annual live tours—as recent as April 2025—featuring characters like Smurfette, Dora, and Pip and Posy to bring the on-screen fun to theaters across the UK.

History

Launch and Early Development

Milkshake! launched on 31 March 1997, as a morning programming block on , targeting preschoolers aged 2 to 5 years old. The block was designed to fill a niche in the UK's children's television landscape by providing engaging, age-appropriate content during early morning hours. The initial lineup emphasized acquired international shows and UK-produced content, complemented by original segments such as Magazine, which offered interactive features and educational elements tailored for young viewers. This mix aimed to blend familiar hits with homegrown material to build viewer loyalty from the outset. Branding from the start incorporated an in the logo to convey energy and excitement, paired with the slogan "sunshine every day," which underscored the block's cheerful, uplifting tone introduced in 1997. These elements helped establish Milkshake! as a bright, approachable destination for entertainment. The first presenters were and , who hosted live links to guide transitions between shows and engage directly with the audience through fun, relatable interactions. Their roles were pivotal in creating a personal connection, making the block feel like a friendly morning routine for children. introduced Milkshake! to compete directly with established children's strands like the BBC's and ITV's , focusing on content to carve out a distinct in a competitive broadcasting environment. This strategy reflected the channel's broader goal of differentiating itself post-launch by appealing to family audiences.

Key Milestones and Rebranding

The block underwent a significant rebrand in 2006, introducing a new depicting a colorful milkshake glass and updated idents that highlighted themes of fun and learning to refresh its visual identity and appeal to young viewers. In 2008, Milkshake! launched original segments such as The Milkshake! Show, a live-action series hosted by rotating presenters including Kemi Majeks, , and Beth Evans, which featured jokes, stories, songs, and challenges to engage children directly. Following Richard Desmond's acquisition of in 2010, the network emphasized Milkshake! as a key success story and signaled potential boosts to children's programming, including deals that secured exclusive rights for popular shows like , which had debuted on the block in 2004 and became a cornerstone of its lineup. By 2014, Milkshake! refined its target demographic to children aged 2-7, integrating more educational content aligned with the national curriculum to enhance learning outcomes alongside entertainment. The same year, Viacom's £450 million acquisition of marked a pivotal ownership change, profoundly influencing !'s content strategy through deepened ties with Viacom's and Nick Jr. brands; this led to co-productions like the animated series Nella the Knight and expanded its portfolio of original and acquired programming.

Recent Developments (2010s–2025)

In response to the , Milkshake! expanded its availability on video-on-demand (VOD) platforms and in March 2020, providing additional to support families during and closures across the . This included full episodes and interactive segments accessible via and , ensuring continued engagement for audiences amid lockdowns. As part of Channel 5's broader , Milkshake! launched a dedicated FAST channel in March 2025 on the newly rebranded '5' streaming service, marking the block's first 24/7 on-demand presence and integrating it with platforms like Paramount+. This initiative, one of 15 new FAST channels introduced, aimed to meet evolving viewing habits by offering ad-supported access to archived and current programming without requiring a traditional TV subscription. In November 2024, commissioned the original preschool series Treehouse, which premiered on on May 31, 2025, narrated by longtime presenter Olivia Birchenough. The non-verbal animated show follows a young named Squiggle on exploration adventures, produced by RD Content and supported by Serious Kids Ltd, emphasizing curiosity and environmental awareness for children aged 2-5. Amid significant shifts in the UK landscape, Milkshake! solidified its position as a primary remaining option following the announced closure of competitors Pop and Tiny Pop's linear channels in December 2025. Narrative Entertainment cited declining linear viewership and a pivot to streaming for the shutdowns, leaving Milkshake!'s weekend and weekday morning slots on (now rebranded as 5) as a key accessible outlet for young audiences.

Broadcasting Platforms

Primary Slot on Channel 5

Milkshake! serves as the flagship morning programming block on , targeting children aged 2 to 5 with educational and entertaining content broadcast daily. As of 2025, the block airs from 6:00 a.m. to 9:00 a.m. daily on weekdays and weekends. This schedule integrates seamlessly into 's Electronic Programme Guide (EPG) as a dedicated block, allowing viewers to easily navigate to the Milkshake! segment during early morning hours. Since Channel 5's transition to broadcasting in July 2010, Milkshake! has been available in HD on supported platforms, enhancing visual quality for animations and live elements with sharper imagery and vibrant colors suitable for young audiences. The format emphasizes live presentation, featuring continuity hosts who deliver engaging segments between programs, including songs, dances, and smooth transitions to maintain a lively, immersive experience for children. The block promotes engagement through features accessible via the My5 app. Milkshake! has solidified its role in attracting Channel 5's family audience, contributing to the channel's steady share of early-morning broadcast minutes. This success underscores the block's importance as a cornerstone of Channel 5's commitment to for young children.

Extension to 5Star

In 2017, briefly expanded to the 5Star channel as a morning programming block, airing from 9:15 a.m. to 11:00 a.m. and featuring content from the core lineup targeted at audiences. The block was discontinued in 2018. Key differences from the primary morning slot included reduced live presenter links in favor of more automated playlists, allowing for seamless transitions, and strategic tie-ins with 5Star's broader family programming to enhance cross-channel engagement. The block utilized technical integration with 's digital multiplex, ensuring consistent access across platforms without additional setup for viewers.

FAST Channel and Digital Availability

In March 2025, Milkshake! debuted its dedicated FAST channel through the rebranded '5' streaming service, which integrates , featuring looped programming from the block's library to provide continuous access to content. The channel expanded Milkshake!'s reach into (FAST), allowing viewers to access episodes without a traditional TV subscription. The FAST channel is available on various devices including smart TVs, , , and mobile apps. Since 2022, Milkshake! has been available on Paramount+ in the UK, where subscribers can stream full episodes of shows like Milkshake! Show Me How and Milkshake! Bop Box, along with select exclusives tailored for young audiences. The official YouTube channel launched in 2017 and, by 2025, had amassed over 56,000 subscribers, offering clips, songs, and behind-the-scenes footage to engage families digitally. Milkshake! content has been integrated into the 5 mobile app for and since 2021, enabling features such as activity sheets, live streams, and episode access on portable devices. This success underscores the growing shift toward and streaming consumption amid declining linear TV viewership for children's programming.

Programming

Overview and Acquisition Strategy

Milkshake! operates as a programming block on , targeting children aged 2 to 6 with content that blends , fostering fun, imagination, and early learning skills in a safe environment. The block's core philosophy emphasizes high-quality, UK-originated programming that entertains while promoting curiosity and development, in line with Ofcom's broadcasting guidelines for children's content, which require a focus on , , and . This approach ensures programs encourage pre-schoolers to explore themes like , , and social interaction through engaging formats such as and live-action. Content acquisition for Milkshake! relies heavily on strategic partnerships, particularly with (Nick Jr.) through content-sharing agreements established following Viacom's 2014 acquisition of , enabling the block to feature popular international titles like and . Approximately 40 hours of original content are commissioned annually, supplemented by co-productions with partners including Sky Kids, , and regional studios, which account for 60% of 2024 commissions to support local production. Additional sourcing includes acquisitions from other networks, prioritizing shows that align with preschool developmental needs, with new titles like Tweedy & Fluff and introduced each year after evaluation for educational value and audience engagement. A key pillar of Milkshake!'s strategy is inclusivity, enforced through a "no diversity, no commission" policy that mandates representation of underrepresented groups in all new content. This includes multicultural themes, as seen in series like Reu & Harper’s Wonder World, which highlights global cultures, and Mixmups, featuring characters with disabilities to promote and . By 2025, the block has integrated diverse family dynamics and female protagonists across its slate, reflecting a commitment to broad representation that mirrors the 's preschool demographic. Budget allocation supports this, with investments in acquisitions and originals bolstered by partnerships to maintain a nimble, evolving lineup.

Current Programming

Milkshake!'s current programming lineup as of 2025 features a mix of acquired international animations and original UK-produced content, all tailored for audiences aged 2-6. Shows air in a rotational schedule from approximately 6:00 AM to 9:15 AM on weekdays and weekends, with episodes typically lasting 20-30 minutes to maintain young viewers' attention. The block often incorporates themed programming weeks, such as animal adventures or creative play, to enhance educational engagement. Acquisitions from Nick Jr. form a core part of the schedule, emphasizing interactive learning and familiar characters. Peppa Pig (2004–), produced by Entertainment One, follows the family adventures of a young pig and her anthropomorphic friends, promoting social skills through everyday scenarios like playing in muddy puddles. Fireman Sam (1987–), originating from S4C in Wales, centers on rescue themes in the fictional town of Pontypandy, teaching safety and teamwork via CGI-animated firefighting escapades. Thomas & Friends: All Engines Go (2021–), a Mattel reboot, delivers train stories focused on problem-solving and friendship among engines on the Island of Sodor. Blue's Clues & You (2019–), a Nickelodeon interactive series, encourages problem-solving as host Josh and puppy Blue search for clues in their animated house. Other acquired shows diversify the block with global animations highlighting friendship and exploration. Odo (2020–), a Northern Ireland production, explores monster friendship at a forest camp where young owl Odo learns empathy through caring for magical eggs and playmates. Pip and Posy (2021–), based on books by Camilla Reid, depicts toddler life through the escapades of rabbit Pip and mouse Posy, emphasizing emotional expression and social bonds. Sunny Bunnies (2015–), a 7-minute Ukrainian-Canadian series, showcases magical play as colorful bunnies hop into imaginative worlds to solve playful puzzles. The Adventures of Paddington (2019–), from StudioCanal, follows bear Paddington's explorations in London, blending curiosity with life lessons alongside the Brown family. Stan & Gran (2025–), a CG-animated wildlife-themed mystery adventure co-produced by Tiger Aspect Kids & Family, Jollywise, and Xentrix Studios, features elderly badgers solving nature puzzles in a coastal village, promoting curiosity, environmental awareness, and inter-generational bonds, with voice acting by Alison Steadman as Gran. Original and UK-focused content rounds out the schedule with live-action and narrated elements produced in-house. Daisy and Ollie (2019–), a Collingwood O'Hare narrated by , celebrates sibling creativity as children Daisy and Ollie engage in pretend play with toys like Boo the monkey and Whizzy the robot. Narrated segments such as Milkshake! Songs feature presenters delivering original musical numbers and rhymes tied to themes like nature or emotions, fostering early and rhythm skills.

Upcoming Programming

Milkshake! has announced several new additions to its programming slate for late 2025 and 2026, emphasizing interactive live-action content and educational animation aimed at audiences. Looking ahead to 2026, Milkshake! will introduce Move It, Milkshakers!, a new 26 x 10-minute live-action series designed to encourage and creativity among 3- to 5-year-olds through and challenges hosted by the block's presenters. This commission builds on Milkshake!'s strategy to expand its live-action offerings, complementing existing Nick Jr. partnerships by integrating familiar characters in energetic formats. Additionally, second and third seasons of the factual series Animal Care Club have been greenlit, focusing on real-world and hands-on learning with young participants exploring veterinary skills and . These additions were revealed in July 2025, prioritizing engaging, educational content to support . The block's production approach for these upcoming titles involves in-house development at alongside external partners, with an emphasis on sustainable practices and STEM-inspired elements in storytelling to foster early interest in science and nature. Teasers for these projects were shared during the 2025 Live tours, which featured interactive segments highlighting movement and exploration themes.

Former Programming

Milkshake! has periodically refreshed its lineup by discontinuing shows to make room for new content aimed at maintaining relevance for its audience. This strategy typically involves cycling out 2-3 programs annually, with select reruns later available on the dedicated FAST channel. Among former acquired series were titles such as and . From the era, shows like and were previously broadcast. Other acquired programs included and . originals such as segments from and also aired in earlier years. These programs were phased out over time to align with evolving content priorities and broadcasting rights changes.

Presenters

Role and Responsibilities

Presenters on Milkshake! serve as the primary hosts for the programming block, delivering live continuity announcements to transition between shows, introducing episodes with enthusiasm tailored to pre-school audiences, and facilitating interactive elements such as , crafts, and quizzes to maintain viewer attention and participation. These duties emphasize high and relatability, creating a seamless, fun environment that bridges animated and live-action content. For instance, segments often involve games like "What's in the Bucket?" or tradition-guessing challenges, designed to encourage active involvement from children at home. In addition to , presenters fulfill an educational function by integrating activities that promote early —through prompts and rhyme-based songs—and social skills, such as in group games or in character discussions, all while adhering to Ofcom's Broadcasting Code requirements for protecting children under 8 from unsuitable material and ensuring content supports positive development. Scripts for these on-air interactions are developed with in mind, prioritizing age-appropriate and themes that foster and emotional growth. The selection process for presenters involves competitive auditions, typically requiring showreels demonstrating broadcasting skills and vitality, with a focus on building a diverse ensemble to reflect varied backgrounds and appeal to a broad audience; all candidates undergo enhanced (DBS) checks to ensure child safety standards are met, as required for roles involving direct influence on young viewers in broadcasting. Over time, the presenter lineup has grown from an initial duo at Milkshake!'s 1997 debut to a core team of six by 2025, adapting to include virtual recording formats post-2020 to accommodate health protocols during the while sustaining daily output. This evolution supports extended engagement, with presenters extending interactions via official channels for activities and feedback.

Current Presenters

David Ribi has been a on Milkshake! since 2017, where he is known for his engaging segments that bring interactive fun to young viewers. With a background in theater, Ribi trained in musical theater and drama, contributing to the block's lively transitions and special features through his performance skills. Derek Moran joined the Milkshake! team in 2007, specializing in music and dance segments that encourage and among audiences. He maintains an active online presence, sharing daily tips on to extend the show's educational reach beyond television. Jen Pringle has been presenting since 2006, focusing on craft activities that promote hands-on learning and artistic expression for children. She brings her experience in children's programming to interactive segments like DIY projects and crafts. Kemi Majeks, the longest-serving presenter since 1999, joined ! as a , leading multicultural stories that highlight inclusive narratives and cultural in the block's content. Her segments aim to foster understanding and celebration of diverse backgrounds among young viewers. Kiera-Nicole Brennan has been part of the team since 2017, delivering adventure-themed links that inspire exploration and outdoor play, drawing from her training in to design energetic and motivational introductions. Olivia Birchenough joined in , often narrating specials such as the 2025 series Treehouse, which features whimsical tales for family viewing. As a mother of twins, she emphasizes family-oriented content that resonates with parents and children alike. The current presenters operate on a rotational scheduling system, ensuring varied on-screen dynamics and broad representation during the weekday morning slots. This approach extends to live events, including the 2025 "On Holiday" tour, where pairs of hosts join character guests for interactive theater performances across the .

Former Presenters

served as one of the original hosts of Milkshake! from 1997 until 2005, when she transitioned to presenting on . Following her time on the show, she developed a successful radio career, including hosting her own show on Heart Radio. Casey-Lee Jolleys was an early from 1997 to 2000, leading magazine-style segments that engaged young viewers with interactive content. She later pursued acting and voice work, appearing in various television roles. Amy Thompson joined Milkshake! in 2009 as a specializing in musical segments and original songs, with a tenure spanning 14 years until her departure in 2023. Evans contributed to the show from 2003 to 2010, focusing on craft and creative activities that encouraged children's hands-on learning. After leaving, she shifted toward production and writing roles in adult-oriented television. Naomi Wilkinson presented science and educational segments from 2000 to 2012, during which she co-produced BAFTA-nominated specials like The Christmas Milkshake Show. Her work earned recognition, including a BAFTA Children's Award in 2012 for contributions to children's programming. Andrew McEwan had a brief tenure from 2006 to 2007, often linking segments with sports-themed introductions to appeal to active young audiences. Many former Milkshake! presenters departed to pursue family commitments or broader career opportunities in and radio, with several making guest appearances on the show in later years.

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