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Necco

The New England Confectionery Company, commonly known as Necco, was an American candy manufacturer that produced iconic confections including Necco Wafers, Sweethearts, and Mary Janes, with roots tracing back to 1847 when pharmacist Oliver Chase invented the first lozenge-cutting machine in the United States.^[1] Formally established in 1901 through the merger of three Boston-area confectionery firms—Chase and Company, Hayward and Company, and Wright and Moody—Necco grew into the nation's oldest continuously operating candy company, headquartered in Cambridge and later Revere, Massachusetts.^[1]^[2] Over its 171-year history, Necco pioneered several candy innovations, such as the first rolled wafer candies in 1847 and the multicenter chocolate bar with the Sky Bar in 1938, while achieving annual sales of Necco Wafers alone reaching approximately 4 billion units by the late 20th century.^[1]^[3] The company's products, including durable Necco Wafers used by Arctic explorers and World War II soldiers for their longevity, became cultural staples, evoking nostalgia through flavors like cinnamon, licorice, and wintergreen.^[3] Necco expanded via acquisitions, such as the Stark Candy Roll Company in 1990 and Haviland Thin Mints in 1994, boosting its portfolio to include Boston Baked Beans and Clark Bars.^[1] Facing financial challenges, Necco filed for bankruptcy in 2018 and abruptly ceased operations, resulting in the layoff of about 230 employees and the temporary discontinuation of its brands.^[2]^[3] After liquidation, key trademarks—including Necco Wafers, Sweethearts, and Canada Mints—were acquired by Spangler Candy Company in September 2018, which resumed production of select items in 2020 and continues to manufacture them as of 2025, ensuring the legacy of these classics endures.^[4]^[5]

History

Founding and early years

In 1847, English immigrant Oliver Chase, a pharmacist who had recently arrived in Boston, invented and patented the first American candy machine—a hand-cranked lozenge cutter that mechanized the production of sugar-based candies, marking the beginning of industrialized confectionery in the United States.^[6] This innovation addressed the labor-intensive process of manually cutting sugar dough into uniform shapes, allowing for efficient mass production of flat, disc-shaped lozenges flavored with ingredients like clove and cinnamon.^[6] Chase, along with his brother Silas, established Chase and Company in South Boston, initially focusing on producing these "Chase's Sugar Lozenges" as a confectionery venture that shifted from pharmaceutical applications to dedicated candy manufacturing.^[7] The business quickly gained traction, supplying the lightweight, durable wafers to Union soldiers during the Civil War for their portability and long shelf life.^[7] Over the ensuing decades, the company refined its operations, emphasizing the lozenges as a core product line that laid the foundation for broader confectionery innovations. In 1901, Chase and Company merged with two other Boston-based confectioners—Forbes, Hayward and Company, and Wright and Moody—to form the New England Confectionery Company (NECCO), consolidating resources and expertise to compete in the growing national candy market.^[1] This merger formalized the company's structure and continued production of its iconic wafers in eight original flavors, including lemon, lime, and orange, which became the namesake product due to their enduring popularity and representation of the firm's mechanized heritage.^[1] Initial production occurred in factories located in Boston and Cambridge, Massachusetts, where the combined operations enabled scaled manufacturing of these thin, stackable wafers.^[7]

20th-century expansion

Following the 1901 merger that formed the New England Confectionery Company (Necco), the company pursued significant operational expansions to meet growing demand. In 1927, Necco relocated its headquarters and primary production from South Boston to a state-of-the-art factory at 254 Massachusetts Avenue in Cambridge, Massachusetts, which became the largest candy-making facility in the world at the time.^[7]^[1] This concrete-constructed building featured robust 9- to 14-inch-thick floors capable of supporting up to 250 pounds per square foot, optimizing it for heavy machinery and efficient large-scale production of wafers and other confections; it served as Necco's main site until 2003.^[7] These expansions enabled Necco to streamline operations and increase output, solidifying its position as a leading American confectioner.^[8] Necco diversified its product line in the early to mid-20th century, introducing innovative candies that broadened its market appeal. Two decades after the merger, in 1937, Necco launched the Sky Bar, the first multicenter chocolate bar featuring four distinct fillings—peanut, caramel, vanilla, and marshmallow—promoted through a novel skywriting advertising campaign that captured national attention.^[1] These additions complemented the core Necco Wafers, helping the company appeal to a wider consumer base and establish itself as an innovator in the confectionery industry.^[8] During World War II, Necco played a vital role in supporting U.S. military efforts by redirecting its production to supply candies to troops overseas. The company devoted its entire output of Necco Wafers to the war effort, incorporating them into C-Rations due to their compact size, durability against melting and spoilage, and ability to provide quick energy.^[1]^[9] These wafers offered soldiers a morale-boosting taste of home amid harsh conditions, with the U.S. government placing direct orders for shipments to the front lines; the factory also produced war materials during this period.^[7]^[9] This contribution not only aided the war effort but also enhanced Necco's postwar reputation among veterans.^[9] Under the continued leadership of the Chase family—descendants of founders Oliver and Silas Chase—Necco experienced steady growth through the mid-20th century, with family members overseeing operations until the 1960s.^[1] By the 1950s, these efforts had propelled Necco to become one of the largest candy manufacturers in the United States, commanding significant market share through nationwide distribution and iconic brands.^[1]^[8]

Financial challenges and acquisitions

In the early 1960s, Necco encountered severe financial difficulties amid industry consolidation and stagnant sales, leading to its acquisition by the United Industrial Syndicate (UIS), a New York-based holding company, in 1963.^[10] This transaction ended the company's family ownership, which had persisted since its founding, and marked the beginning of external control aimed at averting bankruptcy.^[1] Under UIS, Necco experienced a period of internal restructuring, including multiple leadership transitions and operational overhauls to restore profitability. To counter ongoing financial pressures, Necco pursued growth through strategic acquisitions in the late 20th century. In 1990, the company purchased the Howard B. Stark Candy Co. for $11 million, adding popular brands like Sweethearts and boosting annual sales by $22 million.^[1] In 1999, Necco acquired the Clark Bar brand from the bankrupt Clark Bar America for $4.1 million.^[11] Four years earlier, in 1994, Necco acquired the assets of Haviland Candy Co. from Great American Brands after its closure, rehiring 150 workers and incorporating products such as thin mints into its lineup.^[1] These moves diversified Necco's portfolio but could not fully offset broader challenges, including rising production costs driven by U.S. sugar import tariffs that disadvantaged domestic manufacturers against cheaper imported candies. Efforts to modernize continued into the 2000s with a major relocation and expansion to a new 825,000-square-foot facility in Revere, Massachusetts, completed in 2003 at a cost of $130 million.^[12] The move from Cambridge was supported by local and state tax incentives, including a Tax Incremental Financing (TIF) agreement that provided Necco with approximately $300,000 in annual property tax savings to encourage the investment and retain operations within the state.^[13] Despite these supports, the company grappled with outdated equipment in legacy operations, fierce competition from low-cost imports, and chronic unprofitability, accumulating over $150 million in losses during the ensuing decade.^[12] Leadership shifts, such as the appointment of Richard S. Krause as CEO in 2008—a former Procter & Gamble executive—sought to refocus on core brands and efficiency, but failed to halt the downward trend.^[14]

Bankruptcy, sale, and revival

In May 2018, the New England Confectionery Company (Necco) filed for Chapter 11 bankruptcy protection amid significant financial losses accumulated over more than a decade, including substantial debts to creditors.^[15]^[16] The filing came after creditors had petitioned for involuntary bankruptcy in April, highlighting unpaid obligations totaling at least $1.6 million to key suppliers.^[17] Operations continued briefly post-filing, but the company's precarious state led to an immediate auction of its assets. On May 24, 2018, Spangler Candy Company, a family-owned confectioner based in Bryan, Ohio, emerged as the winning bidder at the federal bankruptcy auction with an offer of $18.83 million for Necco's assets, including its iconic brands.^[15]^[18] However, Spangler withdrew from the deal in June 2018, citing undisclosed concerns, prompting a resale.^[19] The assets were then acquired by Round Hill Investments LLC, led by investor C. Dean Metropoulos, for approximately $17.3 million.^[20]^[21] Round Hill's ownership proved short-lived; on July 24, 2018, it abruptly shut down Necco's historic factory in Revere, Massachusetts, resulting in the immediate layoff of over 200 employees and halting all production.^[20]^[22] The closure stemmed from ongoing disputes, including a lawsuit by the bankruptcy trustee alleging Round Hill's failure to pay the final $1 million of the purchase price due to discovered sanitation issues at the facility.^[21] In September 2018, Spangler reacquired key Necco brands—such as Necco Wafers and Sweethearts—for an undisclosed amount through a secondary auction of intellectual property and recipes, excluding the Revere facilities.^[23]^[24] The factory shutdown triggered the temporary discontinuation of Necco's products, including Necco Wafers and Sweethearts, leading to widespread shortages and public outcry from fans who hoarded remaining stock and petitioned for revival.^[25]^[26] Speculators drove up prices on secondary markets, with Necco Wafers selling for up to ten times their retail value amid fears of permanent discontinuation.^[27] The absence particularly affected seasonal demand, such as for Valentine's Day conversation hearts, exacerbating the scarcity through 2019.^[28] Spangler initiated revival efforts by relocating production to its facility in Bryan, Ohio, where it installed acquired equipment and refined manufacturing processes to replicate the original recipes.^[29] Minor adjustments were made, including a richer cocoa flavor for the chocolate wafers, while preserving the eight classic varieties—lemon, lime, orange, clove, cinnamon, wintergreen, licorice, and chocolate—essentially unchanged from their historic formulation.^[30]^[31] Necco Wafers relaunched in May 2020, returning to store shelves after a two-year hiatus, followed by Sweethearts for the 2020 Valentine's season.^[32]^[33] As of 2025, Necco operates as a brand under Spangler Candy Company, with ongoing production in Bryan, Ohio, and no significant changes to its product lineup or operations since the 2020 relaunch.^[29]^[34] The company continues to distribute Necco Wafers and related products nationwide, maintaining their status as nostalgic staples without independent corporate structure.^[5]

Products

Necco Wafers

Necco Wafers, thin disk-shaped candies known for their chalky texture and vibrant colors, were invented in 1847 by English immigrant Oliver Chase, who developed the first American machine for cutting lozenges from ropes of hardened candy dough, revolutionizing mass production of flat sweets.^[3] This innovation allowed for the creation of uniform, quarter-sized wafers that could be rolled and sliced efficiently, marking Necco's early role in advancing candy manufacturing techniques.^[7] Initially produced in basic flavors, the wafers gained popularity for their portability and long shelf life, becoming a staple in American confectionery. Over the decades, Necco Wafers evolved in flavor profiles and packaging while retaining their core appeal. The classic lineup settled into eight distinct flavors by the early 20th century: lemon (yellow), lime (green), orange (orange), cinnamon (white), wintergreen (pink), clove (light purple), licorice (dark purple), and chocolate (brown).^[35] These were packaged in the iconic format of rolls wrapped in waxed paper, containing stacks of mixed flavors for easy sharing or individual consumption, a design that persisted through the 20th century.^[36] Occasional seasonal editions, such as holiday-themed assortments, were introduced to align with festive occasions, though the standard roll remained the primary format.^[9] At their production peak, Necco manufactured approximately 4 billion wafers annually, underscoring the candy's enduring demand.^[3] The primary ingredients include sugar, corn syrup, gelatin, natural and artificial flavors, vegetable gums (such as gum tragacanth, arabic, and xanthan for texture), chocolate liquor for the brown variant, and FD&C colors for vibrancy.^[37] Nutritionally, a standard 2-ounce roll (about 57 grams) provides 220 calories, primarily from 56 grams of carbohydrates (including 55 grams of sugars), with negligible fat or protein, making it a simple, energy-dense treat.^[38] Necco Wafers hold significant cultural place in American traditions, often featured in Easter baskets for their pastel hues and lightweight nature, evoking childhood nostalgia.^[3] They have also served as impromptu substitutes for communion wafers in informal religious settings due to their plain, unleavened appearance.^[8] During World War II, the wafers were included in soldiers' C-rations for their non-perishable quality and quick energy boost, providing a familiar comfort amid wartime hardships.^[9] Following Necco's 2018 bankruptcy and closure, Spangler Candy Company acquired the brand and revived production in 2020, implementing minor recipe adjustments—primarily enhancing the chocolate flavor's richness—to adapt to modern machinery while preserving the original taste and texture.^[29] This return ensured the wafers' continued availability, maintaining their status as a vintage confectionery icon.^[3]

Sweethearts

Necco Sweethearts, also known as conversation hearts, were introduced in the early 1900s as small, heart-shaped candies imprinted with short romantic or playful messages, becoming a staple of Valentine's Day traditions.^[39] Originating from earlier lozenge-style candies developed in the late 19th century, Necco formalized the heart shape and branded them as Sweethearts around 1902, evolving from non-heart forms that allowed longer phrases to compact, message-bearing hearts like "Be Mine" and "Kiss Me."^[40] By the 2010s, production had peaked at over 8 billion pieces annually, reflecting their enduring appeal as an interactive, shareable treat tied to seasonal romance.^[41] The manufacturing process for Sweethearts involves mixing sugar and corn syrup into a heated dough-like consistency, which is then flavored, colored, and sheeted into thin layers.^[40] Messages are stamped onto the dough using engraved rollers and cornstarch-based ink to form raised letters, after which the sheet is cut into individual hearts via rotary dies and cooled on trays for several days to achieve their signature hard, chalky texture.^[40] Production ramps up seasonally, running from late February through mid-January to meet Valentine's demand, with variations including limited-edition messages inspired by pop culture, such as "Text Me" or references to movies and trends.^[42] Traditionally, Sweethearts featured classic flavors like wintergreen, cinnamon, and peppermint, evoking a simple, nostalgic profile suited to their vintage origins.^[43] In 2010, Necco reformulated them to a fruitier lineup—including banana, cherry, orange, lemon, grape, and strawberry—to appeal to modern tastes, though this change sparked backlash from fans preferring the originals.^[39] Subsequent iterations introduced bolder options like green apple and blue raspberry, but the core evolution balanced tradition with contemporary preferences.^[43] Sweethearts dominated the conversation candy market, accounting for approximately 40 percent of all Valentine-themed candy sales and representing a major revenue driver for Necco, with over 19 million pounds sold annually, the majority during the six-week pre-Valentine period.^[44]^[45] Their popularity extended beyond holidays, but Valentine's accounted for the bulk of annual volume, underscoring their role as a cultural icon in seasonal gifting.^[46] Following Necco's 2018 bankruptcy, Sweethearts production halted, resulting in a complete absence from shelves in 2019 and a brief hiatus through early 2020.^[47] Spangler Candy Company acquired the brand in 2018 and relaunched it for Valentine's 2020, using preserved original recipes rediscovered from Necco's archives to restore the classic flavors and texture amid high consumer demand.^[48]

Other brands

In addition to its flagship products, Necco produced several other notable candy brands over its history, each with distinct features that contributed to the company's diverse portfolio. The Clark Bar, introduced in 1917 by the D.L. Clark Company in Pittsburgh as one of the first American combination candy bars, features a crisp peanut butter center coated in milk chocolate. Necco acquired the brand and its production equipment in 1999 following the bankruptcy of Clark Bar America, continuing manufacture until the company's 2018 closure. In September 2018, Boyer Candy Company purchased the rights and revived production, maintaining the original recipe at its facilities in Altoona, Pennsylvania.^[11] The Sky Bar, launched by Necco in 1938, was innovative as the first molded chocolate bar containing four separate fillings—peanuts, caramel, marshmallow, and fudge—within a single milk chocolate exterior, allowing consumers to break it into customizable pieces. This multi-section design set it apart in the confectionery market during the Great Depression era. Production ceased with Necco's 2018 bankruptcy, but the brand was revived in 2019 by Duck Soup, a gourmet food store in Sudbury, Massachusetts, which continues to offer it in its original form.^[36]^[49] Mary Jane candies, a chewy taffy combining peanut butter and molasses, originated in 1914 from Boston confectioner Charles N. Miller and were later incorporated into Necco's lineup as a registered trademark. Known for their sticky texture and nostalgic appeal, particularly in Halloween assortments, they were produced by Necco for decades. Following the 2018 bankruptcy, the brand was licensed to Atkinson Candy Company in 2019, which resumed production while adhering closely to the classic formula.^[50]^[51] Among lesser-known offerings, Canada Mints were square, chalky after-dinner mints in flavors like wintergreen, a staple in Necco's mint category since the mid-20th century. Spangler Candy Company acquired the brand, along with production equipment, in 2018 as part of its purchase of Necco's core assets, and continues to manufacture them at its Ohio facility. Haviland Thin Mints, acquired by Necco in 1994, consisted of small, flat mint fondant centers enrobed in 63% cacao dark chocolate, offering a thinner alternative to similar patties. Post-bankruptcy, the brand was acquired by Log House Foods and production resumed under Haviland Signature Chocolates as of 2025.^[4]^[52]

References

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