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Next Level Games

Next Level Games Inc. is a Canadian studio based in , , specializing in console titles for major platforms including systems. Founded in 2002 by a team of industry veterans, the company was independently operated until its acquisition by Co., Ltd., announced on January 5, 2021, and completed on March 31, 2021, becoming a wholly owned dedicated to creating immersive, high-quality games. Over its more than two decades of operation, Next Level Games has developed 16 titles, earning recognition for innovative gameplay in sports, action-adventure, and family-oriented genres. The studio's early projects included NHL Hitz Pro (2003) for Midway Games and Super Mario Strikers (2005) for Nintendo GameCube, marking its entry into high-energy sports simulations. Subsequent releases expanded its portfolio with Mario Strikers Charged (2007) for Wii and Punch-Out!! (2009) for Wii, the latter reviving a classic boxing series with motion controls and receiving critical praise for its depth and humor. Next Level Games gained broader acclaim through its work on Nintendo franchises, notably Luigi's Mansion: Dark Moon (2013) for Nintendo 3DS, an award-winning puzzle-adventure game, and Luigi's Mansion 3 (2019) for Nintendo Switch, which won Best Family Game at The Game Awards 2019. In addition to Nintendo collaborations like Metroid Prime: Federation Force (2016) for and Mario Strikers: Battle League (2022) for —which earned a for Sports Game of the Year from the —Next Level Games has contributed to third-party titles such as : Super (2011) for multiple platforms. As of 2025, the studio continues to operate as a subsidiary, though no new titles have been released since 2022. The studio maintains a collaborative culture in its office, emphasizing creativity and work-life balance while focusing on high-quality experiences for global audiences.

Overview

Founding and key personnel

Next Level Games was founded in October 2002 in , , , by Eric Randall, Douglas Tronsgard, Jason Carr, and David Catlin. The four co-founders were former employees of (EA), particularly from its studio in Vancouver, where they contributed to sports game development projects such as and the series. Motivated by a desire to operate independently after EA's acquisition of Black Box in 2002, they established the studio to pursue creative freedom in game design. From its inception, Next Level Games operated as a small studio focused on developing high-quality console , with an initial emphasis on sports titles like . The team's vision centered on innovative mechanics that prioritized fun, accessibility, and engaging player experiences, while fostering a supportive work environment for developers.

Location and current ownership

Next Level Games is headquartered in , , , with its office located at 208 Robson Street in , near the Waterfront and districts. This urban setting fosters a creative environment conducive to game development, emphasizing collaboration and a healthy culture in the heart of the city. On January 5, 2021, Co., Ltd. announced an agreement to acquire 100 percent of Next Level Games' outstanding shares for an undisclosed amount, with the transaction expected to close on March 1, 2021. The acquisition was completed on March 31, 2021, making Next Level Games a wholly owned of while allowing it to continue operating from its Vancouver base and enhancing collaboration with Nintendo's development teams. As of 2025, Next Level Games remains a wholly owned of , with ongoing operations in , no reported major relocations, and updates to its leadership structure, including the retirement of co-founder and former president Douglas Tronsgard in March 2022.

History

Early years (2002–2005)

Next Level Games was established in October 2002 in , , by a group of developers who had previously worked at EA's studio on arcade-style sports titles such as , a 2002 soccer game published by . The founders' background at EA provided foundational experience in fast-paced sports gameplay, but launching as an independent entity presented challenges in securing funding and resources without the support of a major publisher. The studio's inaugural project was NHL Hitz Pro, an arcade-style ice hockey game released in September 2003 for PlayStation 2, Xbox, and GameCube, published by Midway Games. This title built on the NHL Hitz series' legacy from Black Box, transitioning to a more realistic five-on-five format while retaining the series' signature high-energy hits, goals, and accessible mechanics to appeal to both hockey enthusiasts and casual players. Development emphasized balancing arcade fun with authentic elements like one-timers and wraparounds, addressing feedback from prior iterations by refining controls and AI for smoother, more engaging matches. During this period, Next Level Games focused on establishing a reputation in the sports genre, shipping as its debut milestone and contributing to the evolution of the lineup. Starting with just 12 employees, the team expanded to around 35 by 2006, allowing it to build a modest portfolio centered on innovative, player-friendly sports experiences amid the competitive early-2000s console market.

Growth and partnerships (2006–2020)

Following the release of in 2005 for the , which marked Next Level Games' entry into a pivotal with , the studio shifted toward developing action-sports hybrids that blended competitive gameplay with innovative mechanics. This collaboration began as a contractual arrangement, allowing the Vancouver-based developer to leverage Nintendo's intellectual properties while expanding its portfolio beyond pure sports simulations. The partnership solidified Next Level Games' reputation for creating engaging, motion-controlled experiences tailored to Nintendo hardware. Key projects under this alliance included in 2007 for the , which introduced online multiplayer and enhanced team-based chaos, earning praise for its energetic fusion of soccer and universe antics. The studio further diversified with in 2013 for the , a puzzle-adventure title that innovated on ghost-hunting mechanics through portable play and co-op features, garnering nominations for Game of the Year and Best Handheld Game at various awards, including the Canadian Videogame Awards where it won Best Game on the Go. Other notable Nintendo collaborations during this period encompassed Punch-Out!! (2009, ) and : Federation Force (2016, ), emphasizing the studio's ability to adapt established franchises with fresh, accessible twists. Additionally, Next Level Games ventured into multi-platform work with : Friend or Foe in 2007, a side-scrolling published by that featured cooperative brawling across and villain narratives. Beyond Nintendo, the studio forged partnerships with other major publishers to broaden its expertise in licensed titles. In 2010, Next Level Games developed Transformers: Cybertron Adventures for the under , a motion-based action-adventure that tied into the Transformers lore with vehicle transformations and combat sequences. That same year, it collaborated with on for the , adapting the series into a more approachable, pointer-controlled experience. The partnership with for properties culminated in : Super Soldier in 2011, a third-person that highlighted shield-throwing physics and narrative depth drawn from the , receiving recognition for its combat innovation despite mixed reviews. These projects demonstrated the studio's versatility in handling diverse genres and IPs while maintaining high production values. During this era, Next Level Games experienced significant expansion, growing from a small to over 100 employees by 2020, fueled by successive high-profile contracts that demanded larger cycles and specialized talent in and multiplayer design. The studio received multiple nominations for innovative , such as the 2006 AIAS Sports Game of the Year for its early Mario Strikers work and NAVGTR's 3D Control Design nod for , underscoring its contributions to interactive mechanics. Throughout this period of independence, Next Level Games retained creative autonomy through selective partnerships, particularly nurturing its long-term relationship with via exclusive contracts that allowed input on game direction without full ownership constraints, positioning it as a trusted external developer until the early 2020s.

Acquisition and recent developments (2021–present)

In 2021, acquired Next Level Games to leverage the studio's established expertise in developing high-quality titles for its platforms, building on a partnership that dated back to 2005 with projects like the Mario Strikers series. The move was intended to enhance 's internal development capabilities through closer collaboration, allowing for faster iteration and improved game quality without relying on external contractors. As a wholly owned , Next Level Games joined 's first-party ecosystem while retaining its independent operational structure. Following the acquisition, which closed in March 2021, the studio experienced no significant disruptions, including no reported layoffs, and continued its focus exclusively on platforms from its headquarters. Operations remained stable, with the team providing post-launch support for projects like that were ongoing at the time of acquisition. This seamless transition underscored 's strategy of integrating trusted partners without overhauling their creative processes. A major post-acquisition release was Mario Strikers: Battle League for the in June 2022, reviving the sports series with updated mechanics emphasizing chaotic, arcade-style gameplay tailored to Nintendo's family-oriented audience. The title received positive reception for its fast-paced action and multiplayer features, solidifying Next Level Games' role in Nintendo's sports genre lineup. In 2024, the studio released , a remastered version of for the . While no further titles were publicly announced through 2024, the studio maintained involvement in legacy support for earlier projects. As of 2025, Next Level Games continues stable operations with an emphasis on adventure and games, actively hiring talent for unannounced Nintendo projects amid the transition to the 2 platform. Job postings highlight opportunities in game development at their studio, signaling preparation for new initiatives in Nintendo's expanding first-party portfolio. Looking ahead, the studio's integration positions it for deeper involvement in Nintendo's ecosystem, including potential Switch 2 titles, while preserving its base and collaborative culture to support long-term exclusive development. This aligns with Nintendo's broader 2025 strategy of strengthening subsidiaries through targeted acquisitions and facility expansions.

Games

Released titles

Next Level Games has developed approximately 15 titles from 2003 to 2022, spanning genres including sports, action-adventure, shooters, and across platforms such as , , , , , and . The studio typically served as the primary developer, with some co-development credits, such as for licensed action titles.
TitleRelease YearPlatformsPublisherGenre
2003, , Sports
2005Sports
Spider-Man: Friend or Foe2007, Wii, Action
2007Sports
Ticket to Ride2008Microsoft Game StudiosStrategy
2009Playful EntertainmentParty
Punch-Out!!2009Sports
Doc Louis's Punch-Out!!2009Sports
Transformers: Cybertron Adventures2010Action
2010Shooter
Captain America: Super Soldier2011, Action
2013Action-adventure
Metroid Prime: Federation Force2016Shooter
2019Action-adventure
Mario Strikers: Battle League2022Sports

Cancelled projects

Next Level Games has several documented cancelled projects, primarily from its early and mid-2000s development efforts, often stemming from publisher rejections or mismatched creative visions. One of the studio's earliest uncompleted titles was , a 1-vs-1 wrestling game planned for and in 2004. The project featured stylized, exaggerated character designs—including anthropomorphic warriors like crocodiles and bears alongside —set in cinematic, destructible environments such as city rooftops and snowy castles. Development did not advance beyond the proposal and early stage, as publisher cancelled it for unspecified reasons, though some elements were later repurposed in other pitches. Additionally, the prototype was reportedly rejected by due to concerns over excessive violence, influencing the studio's subsequent wrestling-inspired concepts. In the mid-2000s, Next Level Games conceptualized Super Mario Spikers for Wii, beginning as a straightforward volleyball game titled Mario Volleyball around 2006 before evolving into a hybrid sports title incorporating wrestling mechanics by 2007. The game would have featured Mario franchise characters in a game show-style arena, with special moves like Yoshi's pile-driver and Waluigi's stomping attacks integrated into volleyball gameplay across varied environments, including carnival wheels and TV sets. Nintendo rejected the pitch in 2007, citing the realistic violence in wrestling elements as conflicting with the series' wholesome "code of honor," leading the studio to pivot to the Wii version of Punch-Out!!. Concept art and recovered animations highlight the project's creative ambition, but no full prototype was built. Later, during 2011, the studio entered pre-production on Clockwerk, an original puzzle-platformer targeted for Wii, PlayStation 3, and Xbox 360. The narrative centered on two elderly caretakers, and Herman, defending a magical floating called "The " from invaders on their retirement day, using inflatable suits for traversal mechanics like rolling and floating, alongside combat against enemy types such as sorcerers and saboteurs. By July 2011, character designs were finalized, and the project was pitched to a major publisher, but it was cancelled mid-year after the publisher noted similarities to an in-house project they were developing. No playable prototype exists, though from lead artist Derek Stenning documents the whimsical yet challenging puzzle-platforming focus. No significant cancellations have been reported from Next Level Games' projects since its 2021 acquisition by , reflecting a shift toward more aligned internal development.

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