Pacifico
Cerveza Pacífico Clara, commonly known as Pacífico, is a pilsner-style pale lager originally brewed in Mazatlán, Sinaloa, Mexico.[1] The brand originated from Cervecería del Pacífico, established in 1900 by three German immigrants—Emil Dercher, Irving V. Lewis, and William Levison—who adapted European brewing techniques to local conditions using purified spring water from the Sierra Madre Occidental mountains.[1] Renowned for its light body, subtle malt sweetness, and minimal bitterness from noble hops, Pacífico has achieved widespread popularity in Mexico and international markets, particularly among consumers associating it with coastal leisure and seafood pairings.[2] Owned since 2015 by Grupo Modelo (a subsidiary of Anheuser-Busch InBev), the brewery maintains traditional production methods while expanding distribution, making it one of Mexico's enduring export successes amid a competitive national beer industry dominated by a few conglomerates.[3]Etymology and General Usage
Linguistic Origins and Meanings
The word pacifico traces its linguistic roots to the Late Latin adjective pacificus, formed from pax ("peace") and the verb stem fac- from facere ("to make" or "to do"), denoting "peace-making," "conciliatory," or "disposed to peace."[4] This etymon entered Romance languages, evolving into masculine forms that retain connotations of tranquility and non-aggression. In classical and medieval Latin usage, pacificus described entities or individuals promoting harmony, as seen in ecclesiastical and legal texts emphasizing reconciliation.[5] In Italian, pacifico serves primarily as an adjective meaning "peaceable" (for persons or temperament) or "peaceful" (for events or conditions), with figurative extensions to "indisputable" or "obvious" in contexts implying unchallenged calm.[6] It also functions as a masculine given name or surname, evoking "peaceful" or "tranquil" qualities, often bestowed in Catholic naming traditions linked to saints like Pacificus of San Severino (d. 1721), a Capuchin friar noted for humility.[7] Portuguese variants follow similar patterns, deriving from the same medieval nickname for peace-loving individuals.[5] In Spanish, pacífico (with acute accent) mirrors these meanings as "peaceful," "calm," or "peaceable," applicable to both literal serenity and metaphorical composure, such as in océano Pacífico ("Pacific Ocean"), named by Ferdinand Magellan in 1520 for its perceived tranquility during his voyage despite prior storms.[8] As a surname or forename, it signifies "peace-loving" from medieval personal names, with adoption among Jewish communities in Italy as an ornamental name post-conversion.[9] Across these languages, the term's core semantic field emphasizes causal stability through peace, without connotations of passivity or weakness inherent in modern derivations.[10]Beverages
Pacífico Clara Beer
Pacífico Clara, commonly known as Pacífico, is a Mexican pilsner-style lager produced by Cervecería del Pacífico in Mazatlán, Sinaloa. Founded in 1900 by German immigrants Jorge Claussen, Germán Evers, and Emilio Radostits, the brewery drew inspiration from European brewing traditions adapted to local Pacific coastal conditions, yielding a light, crisp beer suited to the region's warm climate.[1][11] The beer is brewed using filtered water from the Sierra Madre mountains, premium two- and six-row barley malts, non-malted cereals, and American hops, resulting in a golden, clear appearance with 4.4% alcohol by volume (ABV), 18 international bitterness units (IBU), and approximately 143 calories per 12-ounce serving.[2][12] Its flavor profile features subtle grass-citrus notes, ocean mist hints, and malty grain aromas, with a clean, refreshing finish that emphasizes drinkability over complexity.[13] The term "clara" denotes its light, bright clarity, a descriptor common in Mexican lager marketing for pale, filtered styles.[14] Owned by Grupo Modelo since 1954 and distributed internationally by Constellation Brands in markets like the United States, Pacífico has seen robust growth, with U.S. dollar sales reaching $349.6 million in 2023, up 28.8% year-over-year, positioning it among top imported beers.[15] Annual U.S. volume exceeds 5.5 million cases, driven by its appeal in coastal and social settings, often consumed with lime or alongside seafood.[16] The brand maintains production primarily in Mazatlán, preserving its regional heritage amid expanding global reach.[1]Typefaces
Pacifico Handwriting Font
Pacifico is a brush script typeface designed to mimic casual handwriting, featuring fluid, rounded strokes that convey a playful and relaxed aesthetic. Originally created by British type designer Vernon Adams, it was first released in 2011 and draws direct inspiration from the informal signage and lettering styles associated with 1950s American surf culture.[17][18] Key characteristics include bouncy, organic letterforms with varying stroke widths to simulate brush application, and several uppercase letters stylized in a lowercase manner for added informality and visual flow. This design choice enhances its suitability for display purposes, such as logos, headlines, and branding elements evoking retro leisure themes, while maintaining legibility in short texts. The font supports Latin, Cyrillic, and Vietnamese scripts, with weights typically including Light, Regular, and Bold variants.[17][19][20] Development continued post-initial release, with a major redraw by Dutch designer Jacques Le Bailly (under the studio Baron von Fonthausen) in 2016 to refine proportions and consistency, followed by Cyrillic expansion in 2017 by Bulgarian designers Botjo Nikoltchev and Ani Petrova at Lettersoup. Distributed under the open-source SIL Open Font License, Pacifico is freely available via repositories like Google Fonts, enabling broad commercial and personal use without restrictions beyond attribution in derivative works.[17][18]Music
Bands and Groups
Pacifico is an American alternative rock project originating as a band formed in 1999 by singer-songwriter Matthew Schwartz.[21] Initially operating as a full ensemble that toured and performed industry showcases, it later transitioned into Schwartz's solo endeavor with a rotating lineup of collaborators, emphasizing independent music production over traditional band structure.[21] This evolution allowed for flexible partnerships with musicians from established acts, such as Jason Martin of Starflyer 59, Steven Dial of Project 86, Sam West of Stavesacre, and Jesse Sprinkle of Poor Old Lu.[21] The group's early achievements included licensing songs for media placements, with tracks featured in the film Wish For Christmas, television series Now What? and Sausage Factory, and the video game Rock Band Download.[21] Their music video for "xMultiplyx" received airplay on MTV and Fuse.[21] Key releases encompass the albums Thin Skin And An Open Heart and Without Heroes, self-produced by Schwartz, as well as Everest, recorded across five studios with twelve musicians over 3.5 years.[21] The project, named after The Lassie Foundation's debut album, continues to issue independent recordings, maintaining a focus on songwriting and production led by Schwartz.[22]Albums
Pacifico, the stage name of Italian singer-songwriter Gino De Crescenzo, debuted with a self-titled studio album in 2001, featuring introspective pop and rock influences.[23] Subsequent releases expanded his catalog with collaborations and thematic explorations of personal relationships and urban life.| Album Title | Release Year | Notes |
|---|---|---|
| Pacifico | 2001 | Debut studio album.[23][24] |
| Musica leggera | 2004 | Second studio album.[23] |
| Dolci frutti tropicali | 2006 | Third studio album.[23] |
| Dentro ogni casa | 2009 | Fourth studio album, deluxe edition includes additional tracks.[25] |
| Una voce non basta | 2012 | Fifth studio album featuring 21 guest artists including Gianna Nannini and Samuele Bersani.[26][23] |
| In cosa credi | 2013 | Compilation-style album with new material.[27] |
| Bastasse il cielo | 2019 | Produced by Alberto Fabris, comprising 10 original tracks recorded between Paris and global locations.[24] |
| Album Title | Release Year | Notes |
|---|---|---|
| Copeland / Pacifico Split EP | 2001 | Collaborative split with Copeland.[28] |
| Anthology | 2006 | Compilation of early tracks.[29] |
| Everest | 2017 | Full-length studio album.[30] |
| Self Care | 2023 | Studio album including single "Don't Play Dead."[31] |
| Shirts | 2024 | Recent studio release.[30] |