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Parris Goebel

Parris Renee Goebel (born 29 October 1991) is a dancer, choreographer, and director of Samoan descent, best known for her high-energy influenced choreography in music videos, live tours, and major televised events. Born and raised in , , she began lessons at age 10 and self-taught additional styles by mimicking music videos as a child. At 15, she formed the dance crew ReQuest, which competed internationally, and later founded the Palace Dance Studio in Penrose, , serving as its primary choreographer and mentor to crews like Sorority, Bubblegum, and the Royal Family that achieved success at the World Hip Hop Dance Championships. Goebel's professional breakthrough arrived at age 20 when she choreographed Jennifer Lopez's 2012 , leading to collaborations with global artists such as , , , , and K-pop groups including BIGBANG, , and . She gained widespread acclaim for directing and choreographing all 13 music videos for Justin Bieber's 2015 album , including the MTV Video Music Award-nominated "Sorry," which has amassed over 4 billion views as of 2025. Notable highlights include choreographing the 2020 for and , Rihanna's 2023 performance featuring 280 dancers, and serving as artistic director for Vogue World: Paris in 2024. Her work extends to recent projects with , , , and Lady Gaga's 2025 Mayhem Ball Tour, blending Polynesian cultural elements with contemporary pop aesthetics. Goebel's contributions to dance have earned her prestigious honors, including the 2018 Arts Foundation New Generation Award, Female Choreographer of the Year at the 2014 and 2016 Awards, and the 2024 Industry Innovator Award. In 2020, she was appointed a Member of the (MNZM) for services to . She has won a Primetime Emmy Award for Outstanding for Variety or Reality Programming for Rihanna's Vol. 3 in 2022, with additional nominations in 2023 and 2025. Beyond , Goebel has ventured into as a performer under the moniker Parri$, releasing tracks like "Friday" and "Nasty" in 2016.

Biography

Early life

Parris Renee Goebel was born on 29 October 1991 in , a suburb of , . She is the youngest of four children born to father Brett Goebel and mother LeeAnn Goebel (née Siteine). Goebel's family heritage includes Samoan, , and Scottish descent, with her mother's Samoan roots tracing to villages in Pesega and Sauniatu. Growing up in , Goebel was exposed to a vibrant, music-filled household that fostered her early interest in performance. At the age of 10, she discovered through local classes in the area, initially trying various genres before committing to as her passion. This early training took place in community settings, where she honed her skills amid the diverse cultural influences of her Polynesian neighborhood. By age 15, Goebel's dedication to intensified, leading her and her father to decide she should leave high school to pursue it full-time. At 15, she formed her first crew, ReQuest, recruiting four friends and practicing in her aunt's garage, marking the beginning of her structured involvement in competitive . Her close relationship with her father, who supported this transition and later became co-manager of her Palace Studio, played a key role in her early development.

Personal life

Parris Goebel's family plays a significant role in her personal and professional life, with her father, , serving as her longtime manager and business partner in the Palace Dance Studio. Her mother, , of Samoan descent, has profoundly shaped Goebel's cultural values, instilling a strong sense of Polynesian heritage that emphasizes community, resilience, and familial bonds. As a proud Polynesian woman of Samoan, , and Scottish ancestry, Goebel has often spoken about her identity as an "afakasi"—a Samoan term for someone of mixed Polynesian and non-Polynesian heritage—and her commitment to representing artists on the global stage. This influences her , promoting the visibility of Polynesian and Samoan women in entertainment while drawing from traditional values of collective strength and storytelling through movement. In 2019, Goebel was appointed by as New Zealand's Entertainment and Cultural Curator for the , a role that highlighted her contributions to and her dedication to showcasing narratives internationally. This philanthropic endeavor underscores her balance between personal roots and broader societal impact, often channeled through the supportive dance community she has built, which fosters mentorship and cultural preservation among young artists.

Dance career

Dance crews and competitions

At the age of 15 in 2006, Parris Goebel founded the all-female dance crew ReQuest with four friends in , , initially practicing in her aunt's garage before moving to more formal spaces. Goebel served as the crew's choreographer from its inception, drawing on her self-taught style to create routines that emphasized synchronized, high-energy movements. ReQuest gained traction in local competitions before making its international debut, laying the foundation for Goebel's reputation as a young leader in the dance scene. ReQuest achieved its first major international success at the 2009 in , winning gold in the varsity division (ages 18-21). The following year, in 2010, the crew secured gold in the adult division, marking back-to-back victories and showcasing Goebel's evolving that blended sharp isolations with fluid . These successes established Goebel as a prodigy in competitive . These successes with ReQuest marked the beginning of Goebel's expansion into leading multiple crews based out of the Palace Dance Studio, which she established as a training hub. The group evolved into affiliated crews such as Sorority (varsity-level) and Bubblegum (junior-level) by the late 2000s, each competing under her choreography and contributing to New Zealand's strong presence at the World Hip Hop Dance Championships. By her late teens around , Goebel shifted from primary performer to full-time choreographer for these ensembles, focusing on mentoring dancers while continuing to compete with ReQuest.

Palace Dance Studio

Parris Goebel founded The Palace Dance Studio in 2009 at the age of 17 in Penrose, , , beginning with just eight students in a modest space dedicated to dance training. The studio quickly expanded, growing to nearly 100 students within two years through Goebel's vision of creating a supportive environment for dancers of all ages and skill levels to learn and perform styles. This rapid development established The Palace as a cornerstone of 's urban scene, earning international acclaim for its innovative choreography and competitive success. As founder and head choreographer, Goebel oversees the studio's creative direction, while co-managing operations with her father, Brett Goebel, who serves as her manager and handles administrative aspects. Under their leadership, has produced renowned dance crews such as ReQuest, Sorority, and the Royal Family, which have achieved global recognition through high placements in international competitions like the Hip Hop International World Championships. These crews exemplify the studio's focus on discipline, creativity, and cultural expression, propelling its alumni onto world stages. The Palace significantly impacts the local community by offering youth training programs that emphasize and dance styles, fostering empowerment and cultural pride among young dancers from diverse backgrounds, particularly in . In response to the , the studio expanded to online classes and virtual experiences starting in 2020, allowing global access to its workshops and routines while maintaining engagement during lockdowns. Business-wise, The Palace evolved from a local rehearsal space into a major exporter of dance talent, with crews embarking on tours as early as 2015, including European performances that showcased on a global platform. By nurturing performers who join professional tours and productions worldwide, the studio has solidified its role as a talent incubator, contributing to the international visibility of artists.

Professional choreography

Music industry

Parris Goebel's breakthrough in the music industry came at age 20 when she was hired to choreograph segments of Jennifer Lopez's 2012 , marking her entry into high-profile pop performances. This opportunity showcased her dynamic routines, blending sharp isolations and group synchronization that captivated audiences across the tour's international stops. Her collaborations expanded rapidly with major artists, including Rihanna, for whom she later reunited for the 2023 Super Bowl LVII halftime show, designing routines that emphasized precise, synchronized hip-hop formations during performances of tracks like "Bitch Better Have My Money." She also choreographed Justin Bieber's 2015-2016 Purpose World Tour, overseeing the dance elements in the accompanying Purpose: The Movement short films and live stages that highlighted fluid, narrative-driven hip-hop. Additional key partnerships include live performances with Ariana Grande, such as her 2020 Grammy Awards set, and Ciara's choreography for promotional routines tied to the 2018 "Level Up" era, as well as Lady Gaga's high-impact shows. Goebel's live show highlights include her Super Bowl contributions, such as the 2023 Rihanna halftime, underscore her expertise in crafting large-scale, synchronized spectacles viewed by millions. In 2025, she choreographed segments of Lady Gaga's Mayhem Ball Tour. Goebel's choreography fuses hip-hop foundations with vogue's angular extensions and Polynesian cultural elements, creating her signature "Polyswagg" style that adds rhythmic, cultural depth to pop and routines. This blend, rooted in her Samoan heritage, emphasizes expressive isolations and communal energy, influencing live performances across genres. By 2025, Goebel reached a milestone choreographing segments of Beyoncé's halftime performance in the Netflix special Beyoncé Bowl, including routines for "My House / Sweet Honey Buckiin' / Texas Hold 'Em" that highlighted fierce hip-hop synchronization and thematic flair.

Film and television

Goebel contributed to the 2014 dance film Step Up: All In as associate choreographer, overseeing key dance sequences that highlighted competitive hip-hop styles, while also appearing in the role of Violet, a New Zealand dancer joining an American crew. In 2015, she served as the lead choreographer for the New Zealand coming-of-age film Born to Dance, directing group routines that infused urban dance elements into the narrative of youth overcoming adversity through performance. Her television work includes choreography for high-profile specials, notably Rihanna's series on . Goebel designed the movement for Vol. 1 (2019), which premiered during and blended fashion with inclusive dance performances; Vol. 2 (2021), featuring expanded ensemble routines emphasizing ; and Vol. 3 (2022), for which she won a Primetime Emmy Award for Outstanding for Variety or Programming. These specials showcased Goebel's ability to integrate precision with theatrical staging, amplifying diverse representation in mainstream variety programming. Goebel has also choreographed live-to-air performances at the , including Rihanna's multi-song medley in 2016, which opened the ceremony with synchronized crew formations, and Karol G's funk-infused set in 2023. In 2025, she directed the for Lady Gaga's VMAs performance of "Abracadabra," incorporating eerie, synchronized movements that aligned with the song's thematic elements. Her contributions extended to the Beyoncé Bowl special that year, where she crafted routines for songs like "," earning a Primetime Emmy win in the category. Through these projects, Goebel has consistently introduced authentic dynamics to , elevating urban forms within broader entertainment narratives.

Directing and other ventures

Music videos as director

Parris Goebel's entry into music video directing began with her work on Justin Bieber's "Sorry" in 2015, marking her debut in the role while also handling and . The video, featuring an all-female ensemble from her dance crews ReQuest and the Royal Family, showcased synchronized routines in a warehouse setting and quickly became a cultural phenomenon, amassing over 4 billion views on as of September 2025. It earned a nomination for Video of the Year at the , highlighting Goebel's ability to blend narrative simplicity with explosive dance sequences. Following "Sorry," Goebel directed Bieber's "" later that year, continuing the Purpose: The Movement series with a focus on paired dancers performing emotive, synchronized movements that emphasized relational dynamics in the lyrics. In 2018, she took full directorial reins on Ciara's "Level Up," a vibrant anthem where Goebel also appeared as a dancer alongside the ReQuest crew, capturing high-octane group choreography that inspired a dance challenge. In 2019, she directed Sam Smith's "How Do You Sleep?," featuring intricate choreography with a diverse cast that highlighted emotional intensity through fluid group formations. Her major directorial credits in 2025 include Lady Gaga's "," co-directed with Gaga and Vargas, which pitted dual versions of the artist in a stylized battle blending illusion and intensity, and her own "Don't Break My Heart Baby," co-directed with KOJO Hammond, showcasing personal narrative through dynamic performance sequences. Goebel's directorial style is characterized by high-energy visuals rooted in and traditions, often prioritizing dynamic to amplify group synchronization and individual flair. Her videos frequently feature diverse, predominantly female casts that underscore themes of and , drawing from her background in competitive dance crews to create inclusive, narrative-driven performances. This approach not only elevates the music but also transforms videos into platforms for cultural expression, as seen in the raw athleticism of "Sorry" and the celebratory vibe of "Level Up." In production, Goebel maintains full creative control, from conceptualizing visual treatments to overseeing shoots, often casting alumni from her Palace Dance Studio to ensure authenticity and precision in execution. For instance, in "Sorry" and "Level Up," she collaborated directly with artists like Bieber and on and editing, resulting in efficient two-day shoots that captured unpolished energy. This hands-on involvement extends to her occasional minor acting roles within the videos, such as leading dance sequences in "Level Up," where her presence reinforces the communal spirit of the work.

Publications

In 2018, Parris Goebel published her Young Queen: The Story of a Girl Who Conquered the World, co-written with Tracy O'Connor and released by Mary Egan Publishing. The book chronicles her journey from a high-school dropout in to international acclaim as a dancer and choreographer, emphasizing her Polynesian heritage and the obstacles she overcame in the competitive scene. The explores key themes including personal struggles such as and self-doubt, the role of in shaping , and practical advice for aspiring dancers on perseverance and building a career in the arts. Goebel's narrative adopts a conversational tone, drawing on her experiences to inspire readers, particularly Pasifika youth, to embrace their backgrounds unapologetically while pursuing ambitious goals. Beyond the book itself, Young Queen has been extended through related educational initiatives, including a free teaching resource developed in partnership with the Mental Health Foundation of New Zealand, designed to facilitate discussions on , , and future aspirations among young people. The publication is also available via merchandise channels at her Palace Dance Studio shop, though no additional books or major literary follow-ups have been released as of 2025. Its impact lies in motivating underrepresented communities, with reviewers noting its role in elevating Polynesian voices and providing relatable guidance for navigating success in .

Awards and nominations

Primetime Emmy Awards

Parris Goebel has received multiple nominations and wins in the category of Outstanding Choreography for Variety or Reality Programming, recognizing her innovative work on high-profile music and fashion specials. She secured her first win in this category at the in 2022, marking a significant milestone in her career for choreographing dynamic, inclusive performances that blend , contemporary, and cultural elements. Her contributions are closely tied to collaborations with artists like and , where her elevates the visual storytelling of their specials. Goebel won the Outstanding Choreography for Variety or Reality Programming award for her work on Savage X Fenty Show Vol. 3, a Prime Video special featuring , which premiered in 2022. The production highlighted diverse body types and inclusive fashion through high-energy routines that incorporated Goebel's signature bold and synchronized movements. This victory came after consecutive nominations in the same category, underscoring her consistent impact on variety programming. Prior to her win, Goebel earned nominations for earlier installments in the series. In 2020, she was nominated for (Vol. 1), praised for its groundbreaking celebration of inclusivity through vibrant group . The following year, 2021, brought another nomination for Savage X Fenty Show Vol. 2, where her routines amplified the show's themes of empowerment and sensuality with intricate formations and performer interactions. In 2023, she won the award for Savage X Fenty Show Vol. 4, specifically for the "" routine, which showcased adaptive and transformative dance sequences. Most recently, in 2025, Goebel was nominated for her choreography on the Beyoncé Bowl, a special featuring , highlighting routines such as "My House / Sweet Honey Bucklin' / ." This nomination reflects her ongoing influence in major entertainment events, integrating country, , and pop elements into large-scale spectacles.

Other awards

In addition to her Primetime Emmy recognition, Goebel has received numerous accolades across the dance, music, and international honors landscapes. In 2016, she earned a nomination for the Video Music Award for Best for her work on Justin Bieber's "Sorry" music video, highlighting her innovative routines that propelled the video to over 3 billion views. Goebel's contributions to New Zealand's dance community were formally acknowledged in the 2020 New Year Honours, where she was appointed a Member of the (MNZM) for services to , recognizing her role in training international champions and elevating representation in global . In 2014, she was named Young New Zealander of the Year by the Kiwibank New Zealander of the Year Awards, honoring her impact on youth through education and crew development at age 21. She received the Arts Foundation New Generation Award in 2018 for her contributions to and . Earlier, in 2009, Goebel won both Choreographer of the Year and Dancer of the Year at the Street Dance New Zealand awards, marking her early dominance in the local scene. She won Female Choreographer of the Year at the Awards in 2014 and 2016. On the international stage, Goebel's crews have amassed multiple titles, including victories with ReQuest in the junior division from 2006 to 2008 and with The Royal Family in the senior mega-crew category for three consecutive years (2009–2011), making them the first crew to achieve back-to-back wins in that division. She was further honored in 2024 as a Gold House A100 listee, celebrating Asian Pacific leaders for cultural impact, alongside figures like and Jung Kook, in recognition of her trailblazing choreography for artists including and . That same year, Goebel received the Innovator Award at the Industry Dance Awards Gala of the Stars, presented by Dancers Against Cancer, for her boundary-pushing work that blends with pop and film visuals.

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