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Pepas

"Pepas" is a song by Puerto Rican , whose real name is Carlos Efrén Reyes Rosado, released on June 24, 2021, as the lead single from his seventh studio album . The track blends elements of , Latin , and , featuring an infectious rhythm and lyrics that celebrate nonstop partying, alcohol, and the use of "pepitas" ( for pills or drugs) to fuel all-night festivities. "Pepas" achieved massive global success, topping 's chart for Farruko's first time, peaking at number 25 on the , and holding the No. 1 spot on the Hot Dance/Electronic Songs chart for nine weeks, while also reaching No. 1 on nine different song charts overall. As of November 2025, the song has amassed over 1.7 billion streams on and 791 million views on its official , driven by viral popularity on and , marking a pivotal moment in Farruko's career and elevating Latin EDM's presence.

Background and Production

Development

In 2021, Farruko transitioned from his established reggaeton sound toward exploring guaracha and electronic influences, marking a deliberate evolution in his artistry as he prepared his studio album La 167. This shift represented an experimental phase where he tested boundaries with high-energy Latin electronic styles, aiming to infuse his music with fresh, club-oriented vibes that diverged from conventional urban Latin rhythms. The conception of "Pepas" drew directly from Puerto Rican party culture and its hedonistic ethos, inspired by the island's pulsating scenes of relentless celebration and excess. Farruko sought to encapsulate the euphoria of all-night revelry—dancing until sunrise amid drinks, energy, and unbridled joy—as a form of and . This thematic core emerged amid his personal reflections following the , capturing a broader post-pandemic yearning for communal release and living in the moment. Early development involved collaborative discussions with producers such as Víctor Cárdenas, Sharo Torres, K4G, and during initial sessions in in the first half of 2021. These talks focused on blending tribal beats with electronic production to amplify the track's infectious, festival-ready energy, laying the groundwork for what would become a standout element of . The song itself materialized rapidly, recorded in a single take over one night, highlighting the organic spark that propelled its creation.

Recording and Composition

"Pepas" was primarily recorded in a workshop near Farruko's childhood home in , with additional engineering handled by Andy Bauza as the recording engineer. The track's mixing was overseen by Sharo Torres, contributing to its polished suitable for environments. This production process emphasized a collaborative urban approach, blending Farruko's vision with contributions from producers Víctor Cárdenas, Sharo Torres, K4G (Keriel Quiroz), (Axel Rafael Quezada), and IAmChino. Musically, "Pepas" operates at a tempo of 130 beats per minute, driving its high-energy feel through rhythms fused with percussion and electronic synths. The genre represents a fusion of , (EDM), and elements, incorporating throbbing Latin beats like those in alongside Dutch house influences for an anthemic, rhythmic structure. This marked a notable departure from Farruko's earlier traditional urban style, leaning into a more global, festival-ready electronic sound with prominent bass lines, trumpet accents, and drum fills that build tension and release. Lyrically, the song explores themes of relentless partying, substance use—where "pepas" for pills—and embracing the present moment without regard for judgment, as captured in lines like "No me importa lo que diga la gente" (translated as "I don't care what say"). Written entirely in , the emphasize and living life fully, with the urging nonstop : "Sigo perreando, perreando, perreando toda la noche" (roughly "I keep grinding, grinding, grinding all night"). This thematic focus aligns with the track's party-anthem vibe, prioritizing escapism and joy over introspection.

Release and Promotion

Single Release

"Pepas" was officially released as a single on June 24, 2021, through and Farruko's own imprint, Carbon Fiber Music. As the from his eighth studio La 167, the track preceded the full album's launch on October 1, 2021, marking a shift toward electronic dance influences in Farruko's discography. The release encompassed digital download and streaming formats across major platforms, including , where it surpassed 1 billion streams by 2023 and by November 2025 had exceeded 1.7 billion streams, supported by targeted radio airplay in key markets. In the lead-up to launch, shared teaser clips on platforms during mid-June 2021, building anticipation among fans in and the .

Marketing and Promotion

The promotion of "Pepas" leveraged digital platforms to foster organic virality, particularly through challenges and in the summer of 2021, where users created and shared party-themed videos syncing to the song's energetic chorus, amplifying its reach among younger audiences. This strategy encouraged widespread participation, turning the track into a phenomenon that boosted streams and downloads globally. Live promotions played a key role in sustaining momentum post-release, with Farruko performing "Pepas" at Billboard Latin Music Week in September 2021, where he also previewed material from his upcoming album La 167. The song was subsequently integrated as a centerpiece in Farruko's La 167 Tour, which commenced on November 19, 2021, in San Diego and featured high-energy renditions that highlighted its dance-floor appeal across U.S. and Puerto Rican venues. Media tie-ins further expanded the song's visibility, including prominent placements in Spotify's Viva Latino playlist and Apple Music's Latin Hits editorial selections, which exposed it to millions of listeners via algorithmic recommendations and curated streams. Complementing this, supported radio campaigns that propelled "Pepas" to win / Song of the Year at the , reflecting heavy airplay on their Latin and rhythmic stations nationwide. To achieve crossover appeal internationally, the campaign included official remixes with European DJs such as , , and , released in late 2021, alongside English lyric translations and subtitles for the music video to broaden accessibility. These efforts contributed to the track's chart success in —reaching No. 1 in and No. 5 in —and emerging traction in , including entries on Japan's by 2022.

Commercial Performance

Chart Performance

"Pepas" debuted on the US Hot Latin Songs chart dated July 17, 2021, and ascended to No. 1 the following month on the August 28 chart, marking Farruko's first leader on the ranking. The track maintained the summit for nine consecutive weeks, demonstrating its dominant radio airplay, sales, and streaming performance within the Latin market. Additionally, "Pepas" topped the Hot Dance/Electronic Songs chart, where it held No. 1 for nine weeks, underscoring its crossover appeal in electronic music circles. On the global stage, "Pepas" peaked at No. 7 on the , spending 12 weeks on the , reflecting its widespread streaming and sales momentum beyond the . The song also claimed the top position on national charts in , , and , contributing to its status as a multinational hit that topped rankings in nine countries overall. It entered the Top 40 in the UK and , with a peak of No. 3 on the French singles , highlighting its penetration into European markets. In streaming metrics, "Pepas" surpassed 1 billion plays on by April 2023, a milestone that affirmed its enduring digital popularity. The official music video on amassed over 500 million views by early 2022. The track maintained visibility in year-end recaps through 2024, appearing on various global and regional summaries, while 2025 remixes sustained streaming growth amid renewed interest.

Certifications and Sales

"Pepas" achieved significant commercial success, earning multiple certifications across various countries for its digital sales and streaming performance. In the United States, the (RIAA) certified the song 52× Platinum (Latin) in 2023. Internationally, the track received a Diamond certification from Mexico's AMPROFON in recognition of 300,000 units sold or streamed, awarded by 2022. In , PROMUSICAE bestowed a 3× Platinum certification, equivalent to 120,000 units, while Italy's FIMI certified it 4× Platinum (equivalent to 200,000 units) by 2023 and France's certified it Gold (75,000 units) by 2022. By 2025, "Pepas" had amassed over 2 billion global streams across all digital platforms, with physical sales remaining minimal due to its primary distribution through digital channels. The song's sales contributed to its recognition in major awards, including a for Top Latin Song at the . Additionally, its inclusion on the album helped secure nominations for Best Urban Music Album at the .

Music Video and Visuals

Production

The music video for "Pepas" was directed by Mike Ho, who crafted a vibrant visual narrative to complement the song's energetic rhythm. was led by Anthony Kimata, capturing dynamic scenes of revelry, while was performed by Tyler Roth at , enhancing the vivid, neon-drenched palette. Post-production was overseen by , ensuring a polished, high-impact release aligned with the track's club-oriented theme. Filming occurred in July 2021, amid the lingering effects of the , which influenced the production's focus on an escapist, high-energy aesthetic featuring lights, , and synchronized dancers to evoke an all-night atmosphere. The centered on as the lead performer, supported by a diverse ensemble of dancers and Razor Rizzotti in the role of , with no major guest artists involved. This setup prioritized inclusive, pulsating group over individual cameos, reflecting the song's communal ethos without venturing into narrative .

Content and Reception

The music video for "Pepas," directed by Mike Ho, depicts performing in a pulsating discoteca during an all-night , intercut with surreal party scenes that symbolize endless and carefree indulgence. Key visuals include exploding overhead, diverse dancers moving energetically, men in suits mingling with the crowd, and scenes of revelers drinking and celebrating, all underscoring the song's hedonistic theme of living in the moment. Visual motifs emphasize vibrant, rainbow-hued lighting and strobe effects that pulse in sync with the beat, creating a dynamic atmosphere of high-energy crowd interaction and neon-drenched . These elements, including sessions and raised bottles amid the throng, amplify the video's portrayal of uninhibited culture. By November 2025, the video had amassed over 791 million views on .

Legacy and Impact

Cultural Influence

"Pepas" gained significant visibility in media through its inclusion in the soundtrack of Netflix's Spanish thriller series , where it underscored high-energy party scenes during the show's 2022 premiere season. The track also featured in the official soundtrack for , enhancing its association with global sports events and gaming culture. On TikTok, "Pepas" became a sensation, inspiring over 2.5 million user-generated video creations by late 2021, many of which highlighted dance challenges and festive montages that amplified its party anthem status. The song played a pivotal role in elevating , a high-energy subgenre rooted in Colombian sounds, into mainstream circuits, marking a crossover moment for EDM- fusions. This contributed to broader trends in Latin , as seen in -infused works by artists like and . "Pepas" extended its global footprint by becoming a staple at major European festivals, including multiple performances and remixes during Tomorrowland 2022 sets by DJs such as . Its enduring popularity led to fresh remixes in subsequent years, notably the Iam Lumoss Oriental Balkan Remix released in 2025, which incorporated Eastern European and Middle Eastern influences to sustain its relevance in club scenes worldwide. Beyond entertainment, "Pepas" sparked broader conversations in Latin media about party culture and excess, with outlets framing it as a "pill-popping anthem" that reflected and critiqued the hedonistic side of nightlife in regions like and by 2023. These discussions highlighted the track's provocative on substance-fueled revelry, prompting reflections on the balance between and its societal implications in urban Latin communities.

Farruko's Reflections

Following the monumental success of "Pepas" in 2021, , born Carlos Efrén Reyes Rosado, experienced a profound spiritual awakening that reshaped his artistic trajectory. He has described the track as his "last party" anthem, marking the end of a hedonistic phase in his career that ultimately led to nightly tears and a deep sense of conviction about the song's glorification of excess. In a 2022 interview, Farruko revealed that performing "Pepas" began to feel incompatible with his emerging faith, prompting him to seek forgiveness for its lyrics during live shows, where he openly wept in front of audiences of up to 25,000 people. This internal conflict catalyzed his announcement of a full pivot to in early 2022, viewing the song's triumph as a divine tool that funded his transition away from secular . In a detailed 2022 feature, elaborated on how "Pepas'" party-centric themes clashed with his newfound Christian beliefs, stating, "I asked for forgiveness because of the lyrics," while crediting the song's global reach for opening doors to his redemptive path. By , as he released his Carbvn Vrmor, reflected on the track's enduring appeal, noting its continued streaming dominance—surpassing 1.7 billion plays on alone as of —and its role as a commercial pinnacle that provided for faith-driven projects like Carbon Fiber Music, his reoriented label. As of November 2025, the song has accumulated over 1.73 billion streams on . He emphasized no regrets over creating "Pepas," but expressed for surrounding choices, framing it as a bridge to his spiritually infused evolution. Farruko has sustained "Pepas" in his live sets through 2024-2025 tours, adapting performances to align with his redemption narrative, often introducing the song with messages of personal growth and rather than its original indulgent tone. For instance, during his Tiny Desk Concert in 2022, he delivered a reimagined version emphasizing spiritual themes, a practice that carried into later shows amid the promotion of Carbvn Vrmor. In 2025, he performed the song at events like the Heat Latin Music Awards, continuing to integrate it with his journey. He has portrayed "Pepas" as the artistic high point that not only peaked his mainstream success but also sowed the seeds for his gospel-oriented independence, allowing him to prioritize inspirational content without label constraints.

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