Fact-checked by Grok 2 weeks ago

Pibb Xtra

Pibb Xtra is a produced by , featuring a bold, spicy cherry flavor profile with hints of that positions it as a direct alternative to . Introduced as a reformulation of the original Mr. Pibb brand, it contains 40 milligrams of per 12-fluid-ounce serving, along with key ingredients such as , , , , and preservatives like and . The drink is flavored using a blend of natural and artificial flavors to achieve its distinctive taste. The brand traces its origins to 1972, when launched Mr. Pibb in the United States as a response to the popularity of ; an initial version named Peppo was quickly renamed following a lawsuit from . In 2001, the formula was updated with enhanced notes and rebranded as Pibb Xtra to emphasize its intensified flavor, replacing the original Mr. Pibb in most markets. Available in various formats including 12-ounce cans, 20-ounce bottles, and 2-liter sizes, Pibb Xtra has maintained a niche following for its unique spicy-sweet profile amid broader cola competition. A zero-sugar variant, Pibb Xtra Zero, was also offered using artificial sweeteners like and . In October 2025, announced and began the revival of the Mr. Pibb name with a reformulated recipe featuring 30% more (54 milligrams per 12 ounces) and a bolder cherry-caramel-spice taste, replacing Pibb Xtra in select U.S. markets such as and , with a national rollout planned for 2026. This relaunch responds to consumer demand for the original branding while updating the product to align with modern preferences for higher content and intensified flavors.

History

Origins and development

In the early 1970s, developed a new intended to compete directly with , which had gained popularity for its distinctive blend of 23 fruit flavors. The product was formulated as a spicy cherry alternative, featuring notes of cherry, , and subtle spice to mimic the complex profile of its rival without copying the exact recipe. Initial test marketing began in select markets in 1972 under the name Peppo, reflecting its peppery undertones. However, the launch faced immediate legal challenges when Dr Pepper's parent company issued a cease-and-desist letter, alleging due to the phonetic similarity between "Peppo" and "." Coca-Cola promptly renamed the beverage Mr. Pibb later that year to resolve the dispute and proceed with broader distribution. This rebranding allowed the drink to establish its own identity in the competitive carbonated beverage market.

Initial launch and early years

Mr. Pibb was introduced by in 1972 as a direct competitor to the popular soda. The beverage debuted with test marketing beginning in June 1972 in —Dr Pepper's birthplace—and expanded to other cities including Texarkana, as well as additional locations in and . This initial rollout was strategically placed in Dr Pepper's home region to gauge consumer response to its unique spicy cherry flavor profile. Later that year, the product achieved national availability, marking Coca-Cola's entry into the non-cola, spicy category. Early marketing campaigns positioned Mr. Pibb as a bold alternative, with the "Show 'em who's boss!" highlighting its assertive, spicy cherry taste. Advertisements emphasized the drink's refreshing and edgy appeal, targeting consumers seeking a distinctive flavor experience beyond traditional colas. In , a sugar-free variant, known as Sugar Free Mr. Pibb, was launched to broaden its accessibility amid growing demand for low-calorie options. Packaging for Mr. Pibb evolved during its early years, starting with brown cans that were redesigned to red in following consumer preference research indicating the warmer hue better conveyed its vibrant personality. The branding featured the "Mr. Pibb" name prominently, often with illustrative elements evoking a charismatic, mustachioed figure as a nod to its personified identity. Distribution remained concentrated in the throughout the and , where it built a loyal following as a regional favorite, though it never achieved the widespread dominance of its rival and solidified its status as a niche product.

Reformulation and name changes

In 2001, reformulated the original Mr. Pibb formula by increasing the cinnamon content to deliver a bolder, spicier cherry flavor profile, positioning it as an enhanced alternative to traditional colas. This update was accompanied by a name change to Pibb Xtra, designed to modernize the branding and emphasize the "extra" intensity of the taste while distancing it from the earlier mascot-driven "Mr. Pibb" identity. Following the rebrand, Pibb Xtra expanded its distribution footprint across the during the 2000s, building on initial success in regions like to achieve broader national availability, including greater presence in fountain service at restaurants. In 2007, introduced Pibb Zero Sugar as a low-calorie variant, effectively replacing the earlier Diet Mr. Pibb to align with growing demand for sugar-free options while maintaining the core spicy cherry essence. By the 2010s, Pibb Xtra faced declining sales amid shifting consumer preferences toward other flavored sodas and health-focused beverages, resulting in regional discontinuations in various U.S. markets by 2020, which further limited its availability in some areas.

Recent developments and discontinuation

On October 30, 2025, announced the revival of the Mr. Pibb brand name, responding to longstanding fan demand for the original soda that had been rebranded as Pibb Xtra in 2001. This relaunch marks the official discontinuation of the Pibb Xtra branding, with the successor product replacing it on shelves without concurrent availability of the prior version. The reformulated Mr. Pibb features a 30% increase in caffeine content, rising from 40 mg to 54 mg per 12-ounce serving, alongside 10 grams more sugar per serving for an intensified flavor profile emphasizing cherry-caramel notes with enhanced spicy undertones. The new packaging adopts a retro-inspired design that echoes the aesthetic of the original Mr. Pibb, including a refreshed to evoke while modernizing the visual . Initial distribution began in select U.S. markets during the fall of 2025, with reports of availability in areas such as as of November 2025, and plans for a full national rollout in early 2026, available in formats such as 12-ounce 12-packs and 20-ounce bottles for both regular and zero-sugar variants. This reintroduction aims to recapture the built by the original formula while appealing to new consumers through the bolder taste and heritage branding.

Product description

Flavor profile

Pibb Xtra is a carbonated renowned for its distinctive spicy cherry flavor profile, dominated by bold cherry notes enhanced with a prominent spice, subtle undertones, and a hint of prune-like depth. This combination creates an intense, sweet-tart taste that sets it apart from standard colas, often evoking a warming, aromatic sensation on the . Introduced in 2001 as a reformulation of the original Mr. Pibb, Pibb Xtra amplified the cinnamon element for a bolder, spicier kick compared to the milder, more balanced spice of its predecessor, while maintaining the core cherry-forward essence. The aroma is equally evocative, blending fruity cherry brightness with warm and faint caramel sweetness, drawing consumers seeking a non-traditional experience. In terms of , Pibb Xtra delivers effervescent that provides a lively fizz, complemented by a smooth, syrupy texture and a lingering spicy finish that emphasizes the without overwhelming the cherry base. Positioned as a direct competitor to , it offers a more pronounced cherry dominance and cola-like structure, resulting in a less prune-forward profile that appeals to those preferring a spicier, fruitier alternative. In 2025, the formula saw minor tweaks during the brand's relaunch under its original Mr. Pibb name, preserving the spicy cherry and cinnamon characteristics while enhancing overall intensity.

Ingredients and nutrition

Pibb Xtra is primarily composed of , , , Red 40, , and (to protect taste), natural and artificial flavors, and . In the standard formulation during the Pibb Xtra era, a 12 serving provides 140 calories, primarily from 39 grams of sugars, along with 40 milligrams of sodium and 40 milligrams of . A sugar-free variant, introduced as Diet Mr. Pibb in the and later rebranded as Pibb Xtra Zero, substitutes with artificial sweeteners including and , resulting in 0 calories and 0 grams of sugar per 12 serving. As of the 2025 reformulation to Mr. Pibb Zero Sugar, it retains approximately 52 milligrams of per 12 serving. In October 2025, the product was reformulated and rebranded back to Mr. Pibb, featuring 10 more grams of (49 grams total) and accordingly more calories (approximately 180) per 12 serving, along with 54 milligrams of to enhance the energy boost. The beverage is produced and bottled by , utilizing preservatives such as and to maintain flavor stability over time.

Variants

Standard and core variants

Pibb Xtra, launched in as a reformulated version of the original Mr. Pibb , centers on a full-sugar spicy cherry flavor profile designed to offer a bold to traditional colas. This core formula emphasizes an intense cherry taste with subtle spicy notes, maintaining consistency across its standard offerings without significant flavor alterations over the years. The primary packaging formats for Pibb Xtra include 12-ounce cans sold in 12-packs, suitable for individual and multi-unit retail purchases. Single-serve 20-ounce plastic bottles provide a portable option for on-the-go consumption. Larger 2-liter bottles cater to family or group settings, commonly found in grocery stores. Additionally, fountain syrup in 5-gallon format supports post-mix dispensing in restaurants and venues. From 2001 until its gradual phase-out beginning in late 2025, Pibb Xtra maintained a U.S.-centric distribution, with strongest availability in southern states such as , , and . Retail presence varied by region, often appearing in major chains like and , though stock levels fluctuated due to localized bottling agreements. As of November 2025, the standard variant is being rebranded and reformulated as Mr. Pibb, featuring 30% more (approximately 52 mg per 12 fluid ounces) and a bolder , with initial availability in select markets including , , , , and , and national rollout planned for 2026.

Diet and low-calorie options

Pibb Xtra's low-calorie lineup centers on its Zero Sugar variant, a sugar-free designed to closely mimic the bold, spicy cherry profile of the original formula while eliminating sugar and calories. This version is sweetened primarily with and , artificial sweeteners that provide intense sweetness without contributing to caloric intake. Nutritionally, Pibb Xtra Zero Sugar delivers 0 calories and 0 grams of sugar per 12 serving, making it a suitable choice for those seeking reduced-calorie beverages. It retains the same content as the standard version at 40 mg per serving, offering a comparable energizing effect without the added sugars. Sodium levels are approximately 40 mg per serving, and the formulation includes for tartness and for visual appeal. An earlier iteration, Diet Pibb, served as the brand's initial low-calorie offering but was eventually phased out in favor of the Zero Sugar version to align with evolving consumer preferences for zero-calorie labeling. Distribution of the Zero Sugar variant follows a pattern similar to the core product, available in cans, bottles, and select formats, though availability has been more limited in certain regions, such as parts of the Northeast U.S. In 2025, amid the brand's rebranding back to Mr. Pibb, the Zero Sugar option received a formulation update increasing to 54 mg per 12 fluid ounces while preserving its zero-calorie profile; this reformulated version is available as Mr. Pibb Zero Sugar in the same initial markets as the standard variant.

Coca-Cola Freestyle flavors

Pibb Xtra's extension into the system began in 2011 with the introduction of two new flavors specifically designed for the machines: Pibb Xtra Cherry and Pibb Xtra Cherry-Vanilla. These additions allowed consumers to enjoy enhanced variations of the brand's signature spicy cherry profile directly from dispensers. The same flavors were simultaneously released in zero-calorie versions as Pibb Zero Cherry and Pibb Zero Cherry-Vanilla. Over time, the Freestyle lineup expanded to include additional Pibb Xtra flavors such as and , along with their zero-calorie counterparts, Pibb Zero Strawberry. These options build on the original spicy cherry base, offering subtle fruit and cream notes to complement the core taste. A key feature of the machines is the ability for users to customize their drinks by blending the base Pibb Xtra with one or more of these flavor cartridges, creating hybrid beverages like Pibb Xtra Cherry- or Vanilla-infused variants. This customization enhances the interactive experience at Freestyle fountains. These Pibb Xtra flavors remain exclusive to machines, which are installed in select restaurants, convenience stores, and entertainment venues across the , providing on-demand access without bottled alternatives. As of November 2025, the options continue to be branded under Pibb Xtra, unaffected by the bottle and can .

Marketing and availability

Advertising and branding

Upon its launch in 1972, Mr. Pibb was promoted through television and radio advertisements targeting , featuring the "Show ’em who’s !" to to a rebellious demographic. These early campaigns positioned the drink as a bold alternative to established sodas like , with print ads emphasizing its unique spicy-cherry profile that "goes down good." By the mid-1970s, spots showcased the beverage in casual social settings, highlighting its non-cola, non-root beer identity to differentiate it in the competitive market. The rebranding to Pibb Xtra in introduced a reformulated version with enhanced cinnamon notes, marketed as a bolder iteration of the original to deliver an "intensely flavored, refreshing, spicy cherry" experience. Promotional efforts focused on this amplified taste profile, using packaging and ads that stressed the "Xtra" element for greater intensity and appeal to fans seeking a spicier option. In the , shifted toward digital platforms, with limited online content and presence reinforcing the brand's spicy heritage amid Coca-Cola's broader portfolio promotions. The 2025 relaunch reverted the name to Mr. Pibb with a reformulated recipe featuring 30% more and a pronounced cherry-caramel-spice blend, supported by a social media-driven campaign emphasizing retro revival and fan nostalgia. This included online videos hosted by comedian Roy Wood Jr., targeted digital content for multicultural audiences, and grassroots activations at events like college campuses and music festivals to reconnect with longtime consumers while attracting younger ones. The updated visual identity incorporates and packaging with an exclamation point, evoking the original 1970s maverick persona.

Distribution and cultural reception

Pibb Xtra has maintained a regional distribution footprint primarily within the , with stronger availability in southern states such as , where it has been a staple in local retailers and test markets since its early iterations. In contrast, its presence has been notably weaker in the Northeast, where it is often unavailable in stores and limited to occasional fountain options due to Coca-Cola's bottling and distribution priorities. Fountain availability for Pibb Xtra experienced a decline in the years following , as streamlined its portfolio and reduced support for niche brands amid shifting consumer preferences and supply chain adjustments, making it increasingly scarce at restaurants and venues. This scarcity contributed to sales challenges, positioning Pibb Xtra as a niche product with a dedicated overshadowed by the dominant of , its primary competitor. In 2025, announced a relaunch of the brand—reverting to the original Mr. Pibb name with an updated formula— to revitalize distribution in select markets including , , , , and ; as of November 2025, it has begun rolling out there, with plans for nationwide expansion in 2026. This move aims to capitalize on enduring fan demand and address prior availability issues. Culturally, Pibb Xtra has garnered a passionate enthusiast base who celebrate its unique spicy-cherry profile through online communities and nostalgic advocacy. It has appeared in popular media, including episodes of The Simpsons where characters reference its quirky branding, reinforcing its status as a pop culture curiosity. In recent years, including a 2019 online petition, regional discontinuations in various markets have prompted fans to urge revival through online advocacy, highlighting its loyal but underserved following.

References

  1. [1]
    Mr. Pibb is Back and Bolder than Ever - The Coca-Cola Company
    Oct 30, 2025 · The brand launched in 1972 and was renamed Pibb Xtra in 2001. Now, due to popular demand, a reformulated Mr. Pibb is returning to shelves in ...
  2. [2]
    Pibb Xtra Soda Pop Cola - 12-12 Fl. Oz. - jewelosco
    In stock Rating 4.6 (483) Enjoy a deliciously, bold flavored soda, the spicy cherry alternative to regular cola · 40mg of caffeine per 12 fluid ounces to give your taste buds an xtra ...
  3. [3]
    Pibb Xtra - Caffeine Informer
    Pibb Xtra contains 40 mg of caffeine in a 12 fl oz can. This equates to 3.33 mg of caffeine for every fl oz and 11.27 mg for every 100 ml.
  4. [4]
    Pibb Xtra - Nutrition Facts - Coca-Cola - SmartLabel™
    Feb 5, 2025 · Ingredient descriptions have been provided by The Coca-Cola Company. HIGH FRUCTOSE CORN SYRUP. High Fructose Corn Syrup (HFCS) is a sweetener ...
  5. [5]
    https://www.kxan.com/top-stories/coca-cola-is-planning-a-comeback-for-a-53-year-old-soda-why-now/
  6. [6]
    Why Did Mr. Pibb Soda Change Its Name To Pibb Xtra? - The Takeout
    Dec 19, 2024 · Pibb Xtra, formerly known as Mr. Pibb and launched as a direct competitor to Dr. Pepper, was spurred to change both its name and formula to stay up to date.Missing: origin | Show results with:origin
  7. [7]
    Pibb Xtra Soda - Shop Soda at H-E-B
    In stock 14-day returnsIngredients. Carbonated Water, High Fructose Corn Syrup, Caramel Color, Phosphoric Acid, Potassium Sorbate and Potassium Benzoate (to Protect Taste), Artificial ...
  8. [8]
    Coca-Cola brings back Mr Pibb with more caffeine | Food Dive
    The soda brand, which is known for its spicy cherry flavor, is returning to select markets with 30% more caffeine. Mr. Pibb was launched in the ...
  9. [9]
    Mr. Pibb is back. What to know about Coca-Cola rebrand. - USA Today
    Oct 31, 2025 · Pibb was first introduced as a competitor to Dr. Pepper in 1972. At this time, the soft drink was called Peppo. But that same year, Coca-Cola ...
  10. [10]
    https://www.southernliving.com/coca-cola-announces-the-return-of-mr-pibb-11841162
  11. [11]
    Mr. Pibb is back — Coca-Cola revives spicy cherry soda after nearly ...
    Oct 31, 2025 · The soda gained a following for three decades, but it was discontinued in 2001 and rebranded Pibb Xtra. ... Pibb's bold kick of cherry flavor for ...
  12. [12]
    The Untold Truth Of Mr. Pibb - Mashed
    Feb 2, 2023 · When Mr. Pibb hit the scene in 1972, Coke began test-marketing in Waco and Texarkana, as well as a few other cities in Texas and Mississippi.
  13. [13]
    Mr. Pibb Zero Sugar | Logopedia - Fandom
    Sugar Free Mr. Pibb was introduced in late 1973. Diet Mr. Pibb was discontinued upon the reformulation of Mr. Pibb to Pibb Xtra in July 2001.
  14. [14]
    The Unknown History of Mr. Pibb (Pibb Xtra)
    Nov 11, 2023 · In 1972, Coca-Cola launched Mr. Pibb, in order to compete against Dr Pepper with the aggressive slogan “Show 'em who's boss!”.
  15. [15]
    Dr Pepper vs. Mr. Pibb: The True Story Behind The Classic Cola Wars
    Oct 20, 2023 · In 1975, Coca-Cola changed the color of its Mr. PiBB can from brown to red, likely as a result of market research that suggested the ...
  16. [16]
    Coca-Cola Brings Back Mr. Pibb With New Formulation and Visual ...
    The rumors are true: Coca-Cola's Pibb Xtra is returning to its former name, Mr. Pibb, and with a new visual identity, to boot.
  17. [17]
    What's the deal with Pibb Xtra... What happened to Mr. Pibb?
    Oct 2, 2002 · Based on its tremendous success in Texas, Pibb Xtra will replace Mr Pibb across the U.S. in 2002. You must log in or ...
  18. [18]
    Coca Cola Cherry Zero - Cafe Society - Straight Dope Message Board
    phungi February 22, 2007, 3:21pm 12. (from WikiPedia):. n 2005, Coke introduced Pibb Zero, a sugar-free version of Pibb Xtra, in Texas, Kansas, Oklahoma, and ...
  19. [19]
    https://www.foodandwine.com/coca-cola-mr-pibb-revival-11840005/
  20. [20]
    Who Owns Mr. Pibb? | Business Strategy Hub
    In addition, in the last quarter of 2019, Dr Pepper sold more than $11 billion worth of sodas worldwide. The Not-So-Shocking Demise of Pibb Xtra. While Pibb ...Missing: lawsuit - - | Show results with:lawsuit - -
  21. [21]
    Mr. Pibb Returns with a New Look and More Caffeine - Sporked
    Oct 8, 2025 · Coca-Cola is officially rebranding Pibb XTRA as Mr. Pibb, complete with a refreshed formula, higher caffeine, and a retro-inspired logo.
  22. [22]
    Mr. Pibb Is Back – Here's What's New About This Relaunched Old ...
    jumping from 40 milligrams to around 52 milligrams per 12 fluid-ounce can for extra buzz. That'll ...
  23. [23]
    '90s Kids—You're Going To FREAK Over The Return Of This Iconic ...
    Oct 30, 2025 · Coca-Cola revives Mr. Pibb with a cherry-caramel flavor, a spicy ... 2001 as Pibb Xtra with a more cinnamon-y, spicy cherry flavor. Now ...
  24. [24]
    What Is Mr. Pibb? - Sporked
    May 15, 2024 · Mr. Pibb is (or was) a Coke product. It was a spiced soda that was invented to be Coca-Cola's answer to Dr Pepper.
  25. [25]
    Mr Pibb vs Dr Pepper: Key Differences Explained - Spices - Alibaba
    Oct 30, 2025 · Pibb Xtra's formulation, while similarly proprietary, is known to contain carbonated water, high fructose corn syrup, caramel color, phosphoric ...
  26. [26]
    Pibb Xtra Cola 12 pk Cans - Shop Soda at H-E-B
    In stock Rating 4.5 513 Caffeine Content: 40 mg/12 fl oz. Nutrition facts and ingredients. Nutrition Facts. 12 servings per container. Serving Size. 1.00 can. Amount Per Serving.
  27. [27]
    Pibb Xtra Spicy Cherry Soda - 12 pk - Giant
    In stock Free deliveryPer 1 Can Serving: 140 calories; 0 g sat fat (0% DV); 40 mg sodium (2% DV); 38 g total sugars. Caffeine Content: 40 mg/12 fl oz. A product of The Coca Cola ...
  28. [28]
    Pibb Xtra Soda Cans, 12 pk / 12 fl oz - Foods Co.
    Ingredients: Carbonated Water, High Fructose Corn Syrup, Caramel Color, Phosphoric Acid, Potassium Sorbate and Potassium Benzoate (To Protect Taste)Missing: history | Show results with:history
  29. [29]
    Mr. Pibb Is Back With A New Recipe And More Caffeine - Delish
    Oct 30, 2025 · It will also have 30% more caffeine (54 mg in a 12-ounce can) than Pibb Xtra. The new (or is it old?)
  30. [30]
    Pibb® Xtra Cherry Soda Bottle, 2 liter - Kroger
    Product Details · Enjoy a deliciously, bold flavored soda, the spicy cherry alternative to regular cola · 40mg of caffeine per 12 fluid ounces to give your ...
  31. [31]
    Pibb Xtra Spicy Cherry Soda Pop, 12 fl oz, 12 Pack Cans - Walmart
    In stock Rating 4.7 (761) Pibb Xtra Spicy Cherry Soda comes in a 12 fl oz, 12-pack can set, offering a bold, spicy cherry flavor with 40mg of caffeine, ideal for those seeking a ...Missing: 2010s | Show results with:2010s
  32. [32]
    Pibb Xtra 20 Oz Bottles - Pack of 12 - Amazon.com
    Pibb Xtra is a delicious blend of classic Pibb with a splash of cherry flavor; Made with high-quality ingredients, Pibb Xtra is a refreshing and unique soda ...
  33. [33]
    Buy Pibb Xtra Soda Soft Drink, 2 Liters from Dollar General - available
    Rating 5.0 (10) · $7 same-day deliveryIt's an intense, bold, and delicious spicy cherry soda that is sure to become your favorite way to sip, any time of the day.¿¿Enjoy a 2 liter bottle full of ...
  34. [34]
    https://www.amazon.com/Pibb-Xtra-20-Oz-Bottles/dp/B0CLN1RPRH
  35. [35]
    Pibb vs Dr Pepper: Key Differences Explained - Spices - Alibaba.com
    Oct 30, 2025 · Pibb Xtra, however, remains primarily available in the Southeastern United States, with strongest distribution in states like Georgia ...
  36. [36]
    Pibb Xtra Soda Soft Drink, 2 Liters ( Pack of 4) - Walmart.com
    Flavor: Bold, spicy cherry flavor with a hint of cinnamon, offering a unique and intense taste experience. · Carbonation: Well-carbonated for a refreshing, fizzy ...
  37. [37]
    Pibb Zero - Nutrition Facts - Coca-Cola - SmartLabel™
    Dec 29, 2024 · Pibb Zero has 0 calories, 0g total fat, 65mg sodium, 0g total sugars, 0g protein, 80mg potassium, and 80mg phosphorus.Missing: Xtra 2007 sucralose
  38. [38]
    Pibb Zero Sugar Soda Cans, 12 pk / 12 fl oz - Kroger
    Rating 4.9 (18) · Free delivery over $35 · 30-day returnsPibb zero is an extra unique, spicy cherry diet soft drink with zero sugar ... Acesulfame Potassium, Caffeine, Monosodium Phosphate, Lactic Acid, Polyethylene ...
  39. [39]
    Pibb Zero Sugar Free Soda 12 oz Cans - Shop Soda at H-E-B
    In stock 14-day returnsLow calorie. Very low sodium, 35 mg or less per 8 fl oz. Caffeine Content: 40 mg/12 fl oz. Nutrition facts and ingredients. Nutrition Facts.
  40. [40]
    https://www.kroger.com/p/pibb-zero-sugar-soda-cans/0004900004324
  41. [41]
    Pibb soda not available locally - Sun Journal
    Dec 24, 2014 · In 2011, Pibb Xtra expanded to two new flavors: Pibb Xtra Cherry and Pibb Xtra Cherry-Vanilla. Both of these new flavors were also released ...
  42. [42]
    100 Choices - Coca-Cola Freestyle
    Pibb Xtra Cherry Vanilla. Pibb Xtra Strawberry. Pibb Xtra Vanilla.
  43. [43]
    Advertising: Howdy to Mr. Pibb - The New York Times
    Jun 27, 1973 · Mr. Pibb, a Dr Pepper‐like entry from Coca Cola. It's not a cola and not a root beer, says its advertising, but “It goes down good.”
  44. [44]
    Mr. Pibb Commercials (1972-1996) [RARE!] - YouTube
    Aug 30, 2014 · Various commercials for Coca-Cola's beloved Dr. Pepper competitor, Mr. Pibb (sold as Pibb Xtra from 2001-2025/6). First 3 are from 1972, ...
  45. [45]
    Flashback: The Sad Story of Mr. Pibb and Pibb Xtra
    My soft drink of choice. Until 2001, when Coca-Cola reformulated the drink and replaced my beloved original with Pibb Xtra. It is branded as a “bolder” version ...
  46. [46]
    Pibb A Mr. Again: Coca-Cola Rebrands, Reformulates Dr Pepper ...
    Oct 31, 2025 · The relaunch of Mr. Pibb will be promoted by marketing components including online video, social content, and event marketing designed “to ...<|separator|>
  47. [47]
    The Coca-cola Company | Encyclopedia.com
    They featured a variety of celebrities, including late-night talk-show host Craig Kilborn, cyclist Lance Armstrong, and members of Coke's NASCAR racing team.Powerade Featured During... · Marketing To ``gen X'' Has... · Nineteenth-Century...
  48. [48]
    Pibb Xtra | Coca-Cola Wiki | Fandom
    Some industry estimates have had Dr Pepper outselling Mr. PiBB at a ratio of 17-to-1 (much of this disparity, though, is due to Mr. PiBB's non-national ...
  49. [49]
    Mr. Pibb Is Making a Comeback—With More Caffeine And A Spicy ...
    Oct 27, 2025 · A Texas court order brought an end to Dr Pepper's long-held distribution agreement with Reyes Coca-Cola Bottling, which supplies areas along the ...
  50. [50]
    Mr. Pibb returns with more caffeine, new look and original name
    Oct 30, 2025 · Pibb, the spicy cherry soda that built a cult following over nearly three decades, with a reformulated recipe packing 30% more caffeine and ...
  51. [51]
    The Extra B Is For BYOBB (The Simpsons) - YouTube
    Oct 13, 2015 · From season 7 episode 5: Lisa the Vegetarian.
  52. [52]
    Petition · Bring back Mr. Pibb and it's original recipe! - Change.org
    Aug 14, 2019 · Pibb became Pibb Xtra and became very basic. The best way I can describe it is when you get the grocery store's off brand version of a soda ...Missing: fan revival