Fact-checked by Grok 2 weeks ago

Platform 7

Platform 7 is a television miniseries adapted from the 2019 novel Platform Seven by . The four-part series follows , a woman who died mysteriously on Platform 7 at and now exists as a trapped there, as she witnesses a similar tragic event and gradually recovers memories revealing the coercive control and domestic abuse that led to her demise. Premiering exclusively on the streaming service on 7 December 2023, it later aired on starting 26 August 2024. Produced by Productions for , the series was written by Paula Milne and directed by , blending supernatural elements with themes of and . It stars —known for her BAFTA-winning role in —as the ethereal Lisa, alongside Toby Regbo as her manipulative ex-partner Matthew "Matty" Goodson, Yaamin Chowdhury as transport police officer Akash Lockhart, and supporting cast including Phil Davis, , and . The adaptation explores the emotional and psychological toll of abusive relationships, echoing the novel's focus on Lisa's posthumous quest for truth amid the isolation of the station.

Background

Source material

Platform Seven is a psychological thriller novel written by British author Louise Doughty and published by Faber & Faber on 22 August 2019. The book was praised for its haunting narrative and emotional intensity. Critics acclaimed its psychological depth, particularly in examining coercive control and the human psyche, with The Guardian describing it as a "chilling tale" that blends supernatural elements with everyday realism. Louise Doughty, born in 1963, has established a career writing psychological thrillers that frequently tackle social issues such as , , and power dynamics in relationships. Her earlier works include Whatever You Love (2010), which was shortlisted for the Novel Award and explores themes of and . Doughty's novels often draw on real-world concerns, using thriller conventions to delve into broader societal questions, as seen in her A Novel in a Year (2007), which chronicles her writing process amid personal challenges. At its core, the novel investigates and loss through the of a ghostly confined to a railway station, where the pieces together fragmented recollections to uncover hidden truths. This structure highlights the symbolism of transit spaces as metaphors for emotional journeys, emphasizing isolation, longing, and the fragility of life without revealing specific plot details. The novel's reliance on internal monologue to convey the protagonist's disoriented perspective provides a literary foundation that influences the television adaptation's shift toward visual storytelling to externalize her inner turmoil.

Development

ITV commissioned the four-part series Platform 7 on July 12, 2022, marking an early commission for its streaming service with a planned linear broadcast on several months later. The project originated from Productions, which secured the rights to adapt Louise Doughty's 2019 novel Platform Seven. Screenwriter Paula Milne, known for acclaimed works such as and White Heat, led the adaptation, restructuring the novel's narrative to fit a serialized format across four hour-long episodes. Milne's script preserved the story's core premise—a woman trapped as a at a railway station unraveling the mysteries of her death—while enhancing its thriller elements for television pacing and visual tension. In creative decisions, the production emphasized integrating phenomena with the protagonist's underlying real-world , particularly themes of emotional and leading to . Milne described the approach as avoiding a conventional "spooky" , instead portraying the spectral elements as a for the character's quest to comprehend the circumstances and psychological scars of her demise. Pre-production advanced with a public reveal on , 2023, when Productions announced the principal casting alongside further details on the series' tone and structure. This milestone followed the initial commissioning and set the stage for scripting completion, with ultimately directing all episodes to bring Milne's vision to screen.

Cast and characters

Principal cast

Jasmine Jobson portrays the lead role of , a ghostly figure trapped at a railway station after her untimely death, grappling with that obscures the circumstances of her demise and her haunting, ethereal presence in the narrative. Known for her BAFTA-winning performance as the resilient Jaq in Netflix's , where she earned acclaim for portraying complex vulnerability beneath a tough exterior, Jobson brings a similar depth to Lisa, emphasizing the character's emotional fragility and search for truth. Toby Regbo plays Matty (full name Matthew Goodson), Lisa's former boyfriend whose enigmatic and multifaceted relationship with her drives much of the story's interpersonal tension and revelations. Regbo, recognized for his roles in supernatural thrillers like A Discovery of Witches and historical dramas such as Reign, delivers a performance that highlights Matty's charm intertwined with underlying control. Yaamin stars as Akash Lockhart, a dedicated detective whose investigation into events at the station intersects crucially with Lisa's unresolved past. , who has appeared in thriller series including —a time-loop conspiracy drama—and the mystery , brings authenticity to Akash's professional diligence and personal stakes. Phil Davis embodies Edward Warren, another spectral inhabitant of the station whose backstory as a former employee adds layers to the supernatural elements and Lisa's journey. A veteran of British thrillers such as the crime series and the sci-fi horror , Davis infuses Edward with a brooding intensity reflective of his history in psychologically charged roles. The principal cast was announced in January 2023, with selections highlighting diverse representation through Jobson's Black British heritage and Chowdhury's British Asian background, aligning with ITV's commitment to inclusive storytelling.

Supporting cast

The supporting cast of Platform 7 enriches the series' portrayal of the haunted railway station, with recurring performers embodying station personnel, family members, and fellow lost souls who deepen the exploration of memory and loss. recurs as Melissa, the no-nonsense station manager whose oversight of daily railway operations anchors the supernatural events in a realistic urban environment. appears throughout as Richard Shale, a key figure from Lisa's past life as her former housemate, whose interactions reveal pivotal backstory elements tied to personal relationships and the lead-up to her death. Rhiannon Clements portrays Izzy, Lisa's devoted best friend, in multiple episodes that use flashbacks to illuminate pre-death friendships and emotional vulnerabilities, contributing to the narrative's focus on unresolved human connections. recurs as Inspector Barker, a transport police investigator whose procedural inquiries into station incidents parallel Akash's work and tie directly to the railway's investigative undercurrents. Family dynamics are fleshed out by Patrick Robinson as , Lisa's grieving father, and Natasha Joseph as , her mother, who appear in scenes depicting the ripple effects of tragedy on loved ones outside the station's confines. Guest performers add layers through one-off roles in investigative sequences and flashbacks, such as as Ella, Edward's daughter, whose portrayal uncovers familial backstories linked to station-related events. Tábata Cerezo guests as Rosaria Diaz, a station colleague involved in operational routines that highlight the everyday chaos of the railway setting. These ensemble members collectively amplify the series' themes of solitude amid communal spaces, as the station serves as both a barrier to the and a hub for lingering interpersonal ties.

Production

Filming

Principal photography for Platform 7 primarily took place in northern England, with interior scenes for the station sets filmed at Versa Studios in Leeds. Exterior shots of the station concourse and forecourt were captured at Kidderminster Station on the Severn Valley Railway, while the key scenes on the titular Platform 7 were shot at Keighley Station on the Keighley & Worth Valley Railway to provide an authentic railway environment. Additional location shooting occurred in the Leeds suburb of Chapel Allerton, including on Harrogate Road and at the Perfumed Garden florist. Filming commenced in late 2022 following the project's greenlight earlier that year, extending into the winter months of 2022–2023. The production faced challenges from cold winter nights spent at the outdoor railway locations, which added discomfort during extended shoots at the stations. The use of heritage railways like the and & Worth Valley lines ensured realistic train movements and settings, though coordinating with operational steam and period-style locomotives presented logistical hurdles for scene authenticity. Technical elements included practical and to depict the ghostly protagonist, addressing concerns from lead actress about integrating ethereal interactions like passing through objects. was handled by Laurent Barès, who captured the confined, tense visuals of the station environments across all four episodes. Post-production followed principal photography, with editing and sound work completed throughout 2023 to meet the series' premiere schedule. , led by Patrick Morris, emphasized atmospheric tension through layered audio cues of echoing platforms and subtle elements. The process culminated in the December 7, 2023, release on .

Crew

Originally announced with Sarah Walker as director in July 2022, the direction of Platform 7 was helmed by Geoffrey Sax, a BAFTA-winning director renowned for his work on high-profile thrillers and dramas, including the pilot episode "A Study in Pink" of the BBC series Sherlock. Sax brought his extensive experience in pacing tense narratives to the production, emphasizing a realistic tone through subtle visual effects and authentic performances that underscore the protagonist's ghostly invisibility and emotional fragmentation. In interviews, he highlighted his vision of staging scenes to mirror the character's isolation, drawing from his admiration for the source material's psychological depth while ensuring the thriller elements unfolded with grounded intensity. The production was led by producer Rosalie Carew, whose prior credits include and , alongside executive producers Chris Carey, Laurence Bowen, and Kate Triggs from Productions and . Carew oversaw the adaptation's execution, ensuring fidelity to the novel's themes of and revelation, while the executives provided strategic oversight for the four-part series' development and broadcast on . Productions, founded in 2016 as a multi-award-winning independent company, has a established track record with on psychological thrillers such as and , specializing in bold, character-driven stories that blend entertainment with visceral emotional impact. The series' atmospheric score was composed by the duo Toydrum (Pablo Clements and ), BAFTA-nominated artists known for their innovative electronic soundscapes in television. Their arresting soundtrack amplified the narrative's exploration of , , , , and , contributing to the thriller's haunting tone through layered, immersive compositions that heightened emotional tension without overpowering the dialogue-driven plot. Complementing this, Orla Smyth-Mill, an RTS award-winner for her work on The Long Shadow, crafted wardrobe reflecting the story's contemporary setting, using everyday attire to ground the elements in relatable realism and enhance the characters' psychological authenticity.

Broadcast and episodes

Broadcast history

Platform 7 premiered in the on the streaming service on 7 December 2023, with all four episodes released simultaneously for binge-viewing. The series later received a linear television broadcast on , beginning on 26 August 2024 at 9:00 p.m., with episodes airing on consecutive nights through 29 August 2024. Internationally, the series debuted in on the streaming platform on 21 March 2024, again releasing all episodes at once. Distribution to other regions has been managed by . Marketing for the release included trailers and promotional materials launched in late 2023, aligning with the holiday season to capitalize on seasonal viewership patterns.

Episode guide

Platform 7 is structured as a four-part , with each untitled running approximately 48 minutes. The series was directed by throughout and written by Paula Milne, adapting Louise Doughty's 2019 of the same name. The narrative arc progresses from the initial haunting event at a railway station in 1, which introduces the ghostly presence and initial , to escalating memory revelations and investigative developments across the remaining episodes, culminating in a push for resolution. The television adaptation condenses the novel's extended timeline into this four-episode format, employing a non-linear structure with flashbacks to reveal backstory while streamlining the protagonist's journey from passive observer to more active participant, and omitting certain supernatural elements like mind-reading for a focus on visual and relational tension.
EpisodeOriginal release dateDirectorWriterLogline
17 December 2023Geoffrey SaxPaula MilneA suicide on Platform 7 draws a ghostly woman and a Transport Police officer into an initial investigation of her death.
27 December 2023Geoffrey SaxPaula MilneThe pair pursues clues about the death, with the officer receiving a key lead and the woman experiencing an early memory breakthrough.
37 December 2023Geoffrey SaxPaula MilneFlashbacks explore the origins of a key relationship, shedding light on events leading to the central incident.
47 December 2023Geoffrey SaxPaula MilneThe officer works urgently to compile evidence as the woman aims to safeguard another and pursue accountability.

Reception

Critical response

Platform 7 received mixed critical reception, with reviewers praising the lead performance while critiquing the script's predictability and the integration of supernatural elements. In a review for The Guardian, Lucy Mangan awarded the series 2 out of 5 stars, calling it a "tedious thriller" hampered by a "paper-thin script" and slow pacing that rendered the four episodes a "very long watch." She highlighted the predictability of the plot, including an early reveal of the protagonist's death and clichéd elements like a mental health red herring, ultimately deeming it a waste of talented actors such as Jasmine Jobson and Phil Davis. The Daily Telegraph's Anita gave it 3 out of 5 stars, commending Jobson's commanding portrayal of the ghostly but faulting the faltering script for limiting her interactions and rendering the supernatural premise unnecessary, much like extraneous ghostly elements in other dramas. The review noted the series' focus on coercive control and abuse but suggested the added ghostly subplot impeded deeper exploration of male behaviors contributing to such dynamics. Thematic discussions centered on the handling of and , with critics observing how the narrative employed in relationships as a core driver but undermined it through tropes that diluted the realism of portrayals. Other outlets echoed the atmospheric tension built around the railway station setting, though many felt it failed to sustain amid the predictable reveals. Following its linear broadcast on ITV1 in August 2024, viewer reactions remained mixed. Some praised the series as a "gripping" and "wonderful" drama, while others criticised the "odd premise" of the supernatural elements. A review in Liverpool Sound and Vision described it as a "fine series, well-acted" that serves as a reminder of the dangers of coercive control.

Viewership

Platform 7 premiered as a complete boxset on on 7 December 2023, with all four episodes available for streaming from launch. Specific streaming metrics for the initial release, such as total views or streams, were not publicly released by . The series received a linear television broadcast on from 26 to 29 August 2024, airing one episode per night. The episode drew 2.2 million viewers over its first seven days, according to BARB consolidated ratings. This figure placed it among ITV's offerings for the week, though below higher-profile series like , which averaged over 4 million viewers per episode in the same period. Overnight ratings for the episodes were more modest, with no instalment exceeding an average of 3 million live viewers. Overall, the linear run contributed to ITVX's strong August 2024 performance, during which the platform recorded over 260 million total streams across all content, marking a 35% year-on-year increase.

References

  1. [1]
    ITV commissions brand new drama Platform 7 | Press Centre
    Jul 12, 2022 · Platform 7 will be an ITVX premiere, exclusive to ITV's new free streaming service, many months ahead of linear transmission on ITV main channel ...<|control11|><|separator|>
  2. [2]
    Platform 7 | Press Centre - ITVX
    Nov 28, 2023 · Platform 7. Series overview. After witnessing a cataclysmic event on Platform 7, Lisa is forced to confront the mystery of her death.
  3. [3]
    Platform 7 (TV Series 2023) - Release info - IMDb
    Release date: France December 7, 2023(internet), United Kingdom December 7, 2023(internet), Australia March 21, 2024(internet), United Kingdom August 26, 2024.
  4. [4]
    Meet the cast of Platform 7 on ITVX and ITV1 - Drama - Radio Times
    Aug 26, 2024 · Jasmine Jobson as Lisa · Toby Regbo as Matt · Yaamin Chowdhury as Akash · Rhiannon Clements as Izzy · Phil Davis as Edward · Emily Carey as Ella ...
  5. [5]
  6. [6]
    Platform Seven - Doughty, Louise: 9780571321940 - AbeBooks
    In stock Rating 3.5 (7,315) · Free deliveryPlatform Seven: From the Sunday Times Bestselling Author of Apple Tree Yard. Louise Doughty. Published by Faber and Faber, 2019. ISBN 10: 0571321941 / ...
  7. [7]
    Platform Seven by Louise Doughty review – a chilling tale of ...
    Aug 22, 2019 · Nobody notices when a man enters the station, and makes his way towards deserted platform seven. Nobody except Lisa Evans, and she is dead.
  8. [8]
    Louise Doughty: 'I can't bear anything chicklitty or girly' - The Guardian
    Aug 17, 2019 · Her most recent novel, Platform Seven, tackles suicide, coercive control and life after death. Platform Seven features a dead protagonist. Why ...
  9. [9]
    biog - Louise Doughty
    Louise Doughty is the author of ten novels, one work of non-fiction, five plays for radio and a TV mini series. Her most recent book is A Bird in Winter.Missing: issues | Show results with:issues
  10. [10]
    Louise Doughty | Authors - Macmillan Publishers
    She is the author of several other novels and a book of nonfiction, A Novel in a Year, based on her hugely popular newspaper column. She also writes plays and ...Missing: issues | Show results with:issues
  11. [11]
  12. [12]
    Paula Milne to adapt mystery novel Platform 7 for ITVX
    Jul 12, 2022 · ITV has commissioned Paula Milne (Him) to adapt Louise Doughty's best-selling novel, Platform 7, for a four-part miniseries.Missing: screenwriter | Show results with:screenwriter
  13. [13]
    ITVX announces casting for gripping psychological thriller, Platform 7
    Jan 26, 2023 · Jasmine Jobson (Top Boy, Noughts and Crosses) will take the lead role of Lisa in gripping psychological thriller, Platform 7 which will air on ITVX.
  14. [14]
    Platform 7: Jasmine Jobson Leads ITV's New Psychological Thriller
    Paula Milne, who adapted Louise Doughty's novel for the screen, says: 'This is no traditional “spooky” ghost story. It's the tale of a ghost on a quest to ...<|control11|><|separator|>
  15. [15]
    Platform 7 (TV Series 2023) - Full cast & crew - IMDb
    Cast ; Jasmine Jobson · Lisa Evans ; Toby Regbo at an event for Reign (2013). Toby Regbo · Matthew Goodson ; Yaamin Chowdhury · Akash Lockhart ; Reece Ritchie · Richard ...
  16. [16]
    Jasmine Jobson Wins Best Supporting Actress — BAFTA TV Awards
    May 12, 2024 · Jasmine Jobson has won the BAFTA TV Award for Best Supporting Actress for her role in Netflix drama 'Top Boy'.Missing: nomination | Show results with:nomination
  17. [17]
    Top Boy star Jasmine Jobson: 'I'm lucky, people have had my back ...
    Nov 26, 2023 · As she lines up roles to follow the hit drama's much-loved Jaq, the actor talks about finding vulnerability, putting herself into care as a teen – and that ...
  18. [18]
    ITV's Platform 7: cast, plot, release date - Stylist
    She will be joined by Toby Regbo as Matt (Chivalry, A Discovery Of Witches) Yaamin Chowdhury (The Lazarus Project, The Essex Serpent) as Akash and Phil Davis as ...
  19. [19]
    Platform 7: Filming Locations and Cast for ITV Thriller - Time Out
    Aug 28, 2024 · The series is set at Peterborough Station, although scenes on the titular platform were actually shot at Keighley Station in West Yorkshire.Missing: budget studio
  20. [20]
    Top Boy star announced for lead role in new ITV thriller - Digital Spy
    Jan 24, 2023 · The recurring cast also includes Yaamin Chowdhury (The Essex Serpent), Toby Regbo (Reign and A Discovery of Witches) and Phil Davis (Trying), ...<|control11|><|separator|>
  21. [21]
    Phil Davis (actor) - Wikipedia
    In 2023, Davis played a main role in the ITV1 psychological thriller Platform 7, alongside actors Jasmine Jobson and Toby Regbo.
  22. [22]
    'Top Boy's Jasmine Jobson To Lead ITVX Drama 'Platform 7'
    Jan 25, 2023 · Jasmine Jobson, who plays tough street soldier Jaq in Netflix's Top Boy, has been cast as the lead of ITVX psychological drama series Platform 7.
  23. [23]
    Platform 7 cast includes Casualty and All Creatures Great and Small ...
    Aug 26, 2024 · All you need to know about the cast of Platform 7, including Jasmine Jobson, Reece Ritchie and Toby Regbo · Who stars in the first episode of ...
  24. [24]
    PLATFORM 7: CASTING ANNOUNCED FOR NEW ITVX THRILLER
    May 14, 2023 · Jasmine, most recently known for her Bafta-nominated role as Jaq in Top Boy, will be joined by Toby Regbo as Matt (Chivalry, A Discovery of ...Missing: additional | Show results with:additional
  25. [25]
    Platform 7 - Versa Studios
    VERSA Leeds Studio stood proudly as a cornerstone in the production of the highly anticipated ITVX premiere, 'Platform 7'. This psychological thriller stars ...Missing: budget | Show results with:budget
  26. [26]
  27. [27]
    Platform 7: All the best photos of cast filming new ITV thriller in ...
    Oct 31, 2022 · Filming for new ITV thriller Platform 7 is taking place in the north Leeds suburb of Chapel Allerton today.
  28. [28]
    ITV orders drama Platform 7 from Dancing Ledge - Televisual
    Jul 12, 2022 · Platform 7 will go into production later this year. Details of casting will be released closer to filming commencing. Fremantle will handle ...Missing: challenges weather<|control11|><|separator|>
  29. [29]
    [PDF] Platform 7 Press Pack - ITVX
    Nov 28, 2023 · Paula Milne is a wonderful writer in her own right, she does very few adaptations, so I was very lucky to get her for Platform 7 and I have to ...
  30. [30]
    Platform 7 filming location? - RailUK Forums
    Dec 26, 2023 · There are also some shots underneath the viaducts at Engine Shed junction, Holbeck, Leeds. Most of the platform shots are indeed Keighley. Good ...Missing: budget studio
  31. [31]
    Fremantle, ITVX's 'Platform 7' Debuts First-Look Images - Variety
    Oct 15, 2023 · ITVX supernatural thriller 'Platform 7,' produced by Fremantle's Dancing Ledge and starring Jasmine Jobson, debuts first-look images.
  32. [32]
    None
    ### Summary of Platform 7 Press Pack Crew Details
  33. [33]
    Geoffrey Sax - IMDb
    Geoffrey Sax was born on 17 October 1949 in Barnet, Middlesex, England, UK. He is a director and actor, known for Stormbreaker (2006), Tipping the Velvet (2002 ...
  34. [34]
    'The Salisbury Poisonings' Producer Dancing Ledge Sets 'Platform 7'
    Jul 12, 2022 · ... executive producer Kate Triggs (“A Very British Scandal”). It is produced by Rosalie Carew (“Three Pines”) and will be directed by Sarah ...
  35. [35]
    About - Dancing Ledge Productions
    Dancing Ledge Productions was founded in 2016 and is a multi-award-winning production company. We are currently developing and producing television and film ...Missing: history | Show results with:history
  36. [36]
    News - Platform 7 - Film Music Site
    Dec 18, 2023 · The album contains the score composed by Toydrum. Bold Model presents a soundtrack for the ITVX movie Platform 7. The album contains the score ...
  37. [37]
    Orla Smyth-Mill - Costume Designer - The Screen Talent Agency
    Orla Smyth-Mill is a leading UK costume designer in TV drama, with an RTS award for 'The Long Shadow' and two other RTS nominations.
  38. [38]
    Platform 7 (TV Series 2023) - IMDb
    Rating 6.5/10 (1,567) It tells the story of Lisa who witnesses a cataclysmic event on platform 7 of a railway station and in her memory finds a connection between her own life.
  39. [39]
    Watch Platform 7 | Now Streaming | Only on Stan.
    Dec 7, 2023 · Based on the novel Platform Seven Lisa Evans is trapped in a railway station. All she knows is that she is a ghost, with no recollection of how she died, or ...
  40. [40]
    [PDF] Highlights - ITVX
    Aug 15, 2023 · Platform 7 is adapted by one of the UK's most accomplished screenwriters in Paula Milne - the multi award-winning screenwriter is best known ...
  41. [41]
    "Platform 7" Episode #1.1 (TV Episode 2023) - IMDb
    Rating 7.1/10 (88) Haunting thriller adaptation. A suicide on Platform 7 prompts a woman and a Transport Police officer to investigate the details surrounding her death.Missing: elements real- world
  42. [42]
    Platform 7: release date, trailer, plot, cast and recaps | What to Watch
    Aug 27, 2024 · You can watch the series every evening at 9pm on ITV1 from Monday, August 26 to Thursday, August 29. There's no news on if the series will air ...<|control11|><|separator|>
  43. [43]
    "Platform 7" Episode #1.2 (TV Episode 2023) - IMDb
    Rating 7.1/10 (61) Lisa and PC Akash continue to chase down clues about Lisa's death as Akash receives an unexpected lead and Lisa experiences a breakthrough memory.
  44. [44]
  45. [45]
  46. [46]
    Platform 7 review – this tedious thriller is a waste of good actors
    Dec 7, 2023 · The paper-thin script on this mystery drama about a suspicious death makes for a very long watch. It's a shame, seeing as it features stars like Top Boy's ...
  47. [47]
    Platform 7, review: just like The Crown, this thriller really didn't need ...
    Dec 7, 2023 · In Platform 7 (ITVX) men go in for more standard brutalities – coercive control, child abuse. The twist is that its female protagonist, who is a ...
  48. [48]
    SERIES REVIEW: Platform 7 | The Killing Times
    Dec 8, 2023 · The series is based on the bestseller by Louise Doughty. It all starts on, yes, Platform 7. We see Lisa (Jobson) walk up and down the platform in what looks ...<|control11|><|separator|>
  49. [49]
    RATINGS REPORT: 26 AUGUST-01 SEPTEMBER 2024 - TV Zone
    Sep 12, 2024 · ... ITV with 4,179,000 on Sunday night and ITVX drama Platform 7 made its ITV1 debut with 2,202,000. In entertainment, The Voice UK returned to ...
  50. [50]
    The Ratings Thread (Part 75) - Page 667 — Digital Spy
    Platform 7 (ITV1) Nothing averaged 3m+. Emmerdale and EastEnders both produced low overnights. An overnight of 200k below 2m for EastEnders-Emmerdale had ...
  51. [51]
    ITVX ACHIEVES ITS BIGGEST EVER AUGUST | Press Centre
    Sep 8, 2025 · ITVX reached over 260 million streams in August, its best August since launching three years ago. The streaming platform achieved a 35% increase ...