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PolyEast Records

PolyEast Records is a prominent based in the , specializing in Original Pilipino Music (OPM) and known for nurturing influential artists across genres such as , and alternative. It was founded in 1977 by Orly Ilacad as Canary Records after his departure from Vicor Music Corporation due to business differences, and it was restructured the following year as OctoArts International. Over its nearly five decades, the label has undergone significant transformations, operating as a sublabel under international entities like before regaining full independence in 2012 as PolyEast Records, a proudly Filipino-owned company. It has built a reputation as a steady force in the , with a robust roster that includes veteran icons like , , , and Kyla, as well as rock acts such as , , and , and emerging talents including ESANG, JAO, Drei Raña, and The 28th. In addition to music production and distribution, PolyEast maintains a successful division and has expanded into artist management, event production, and even reissues of classic OPM albums to capitalize on renewed collector interest. Headquartered in , the label continues to support both established and new OPM creators, contributing to the genre's enduring popularity and cultural impact in the .

History

Origins as Canary and OctoArts (1977–1994)

PolyEast Records traces its roots to , when it was founded as Records by Orly Ilacad shortly after his departure from Vicor Music Corporation amid business disagreements with co-founder Vic del Rosario Jr.. Ilacad, a seasoned with prior experience in the industry, established the label to focus on producing and promoting local Filipino music, emphasizing original content tailored to the domestic market. This founding marked an independent venture dedicated to nurturing talent within the burgeoning Philippine music scene, distinct from the more established operations of competitors like Vicor. In 1978, the company underwent a restructuring and rebranded as OctoArts International, expanding its scope to include music production alongside other activities. A key innovation during this period was the introduction of "minus one" tracks—recordings of songs without the lead vocals, designed for purposes—which OctoArts pioneered in the Philippine market, significantly influencing the development of culture locally. These instrumental versions were released on , providing accessible accompaniment for amateur singers and performers, and helped democratize music participation in households and small venues across the country. Throughout the 1980s, OctoArts solidified its presence by signing and releasing works from a range of local artists, including solo acts like , , and Eva Eugenio, as well as bands such as The Boyfriends and The Dawn. Notable early releases included Joey Albert's debut album in 1981 and The Dawn's self-titled album in 1987, which captured the evolving sound of Original Pilipino Music (OPM) through a mix of , and genres. These signings exemplified the label's strategy of championing Filipino talent, contributing to the diversification of OPM beyond traditional folk influences toward more contemporary styles. By the early 1990s, OctoArts had achieved substantial growth through targeted domestic expansion, including increased distribution networks and a growing catalog of OPM recordings that resonated with urban audiences. The label's emphasis on local production and innovative formats positioned it as a pivotal force in the , fostering a generation of artists and setting the stage for broader recognition of OPM's cultural significance.

EMI Affiliation and Rebranding (1995–2013)

In 1995, OctoArts International entered into a with , forming OctoArts-EMI Music Inc., which expanded the company's access to EMI's global and distribution network while maintaining its focus on Philippine artists. This partnership marked a significant international alignment for the label, enabling broader market reach and the release of albums that blended local talent with international production standards. The collaboration allowed OctoArts-EMI to distribute EMI's repertoire in the and facilitated joint releases, strengthening the label's position in the regional music industry. By 2002, following internal restructurings, the company rebranded fully as EMI Philippines, with EMI acquiring majority control and integrating it more deeply into its Southeast Asian operations. This shift emphasized EMI's branding and resources, positioning the entity as the official Philippine arm of the multinational and enhancing its capabilities in artist development and international licensing. Under this name, the label continued to prioritize Original Pilipino Music (OPM) while leveraging EMI's global infrastructure for promotion and distribution. In 2009, amid EMI's partial withdrawal from certain Southeast Asian markets, EMI Philippines was renamed to PolyEast Records, operating under EMI's licensing until 2012. This rebranding allowed for greater localization of branding and strategy, fostering a hybrid model that combined local autonomy with international ties. The period culminated in operational shifts between 2012 and 2013, when EMI's recorded music division was acquired by Universal Music Group for $1.9 billion, leading to the absorption of EMI's assets and prompting PolyEast Records to transition toward full independence as the licensee agreement ended. This merger, completed in September 2012, reshaped the global music landscape and necessitated PolyEast's realignment to operate autonomously in the Philippine market.

Independence and Recent Evolution (2014–present)

Following the acquisition of by in 2012, PolyEast Records achieved full independence in 2012, severing ties with UMG and regaining full control over its branding and operations as a Filipino-owned entity. This shift marked a return to its roots as an autonomous label, free from international corporate affiliations that had defined its EMI era. In the , PolyEast Records expanded into and adapted to the rise of streaming platforms, establishing a dedicated music division to manage online releases and revivals alongside emerging formats. By 2019, the launched PolyEast as a hub for sessions, collaborations, and live , facilitating broader access to its catalog on services like and . A significant milestone came in 2023 with a between PolyEast Records and FUGA, the world's largest B2B music distributor, which provided global for its current and catalog artists, including enhanced and tools processing nearly 30 billion streams monthly. This collaboration strengthened PolyEast's presence in the region and beyond, supporting its roster in reaching international audiences through platforms like and . In 2025, the label renewed its with OPM artist Renz Verano, released a by TJ Monterde, and signed Danish-Filipino artist , underscoring its continued commitment to both established and emerging talents. As of 2025, PolyEast Records continues to operate as a leading Filipino-owned independent label and remains a member of the Philippine Association of the Record Industry (PARI), emphasizing self-sustained growth in the local music .

Company Structure

Headquarters and Key Personnel

PolyEast Records is headquartered at the 3/F, Universal Tower, 1487 , West Triangle, , , . This central location in the Philippine capital serves as the operational base for the label's activities, reflecting its roots in the local . Following periods of affiliation with international entities like , PolyEast transitioned to full local ownership post-2013, emphasizing Filipino control and management in its operations. As of 2023, it is led by key executives including Ramon Chuaying, Jesmon Chua, and Finance Director Sharon Dy-Law, who oversee strategic direction and growth. Additional personnel in management and production roles include Marketing Manager Ethel Cachapero, A&R Director Chito Ilagan, and Digital Manager Richard Calderon, contributing to the label's focus on artist development and .

Subsidiaries and Divisions

PolyEast Records operates a diversified structure through subsidiaries and internal divisions that support its core music activities while extending into related entertainment sectors. A key subsidiary is Galaxy Records, established as a sub-label under PolyEast Records and active since at least 2013, focusing on niche and regional music releases that include compilations and original works across genres such as , , and acoustic pop. This sub-label targets local audiences with specialized content, often featuring both domestic and international influences to cater to specific market segments in the Philippine music scene. Internally, PolyEast Records distinguishes between its record production division, which oversees artist development and content creation, and its entertainment arm, which integrates event production ties to enhance promotional activities.

Artists and Releases

Current Roster

PolyEast Records features a diverse roster of active Original Pilipino Music (OPM) artists, emphasizing , pop, , contemporary, and genres, with a focus on Filipino talents who continue to release new material and perform live as of 2025. The label supports around 20-30 artists, blending veteran performers with emerging acts to sustain its influence in the Philippine music scene. In the pop and domain, contemporary Bhem Rosas represents the label's push into OPM, with releases like the holiday "Ngayong Paskong Ito" from the album Happy Birthday Jesus, blending heartfelt lyrics with accessible pop arrangements. Emerging acts add youthful energy to the indie and pop segments, representing the label's investment in new Filipino voices through fresh singles and collaborative projects. Other notable current talents include JAO, a pop-rock singer-songwriter with 2025 releases like "Ikaw Lang Po" and collaborations such as "ABI" with Arron Rebustes; ONSE, an indie-rock group active in busking and gigs with 2025 singles "Tahanan" and "Magpaparaya" under the filtered music sublabel; and Arron Rebustes, focusing on emotive OPM pop with tracks like "Ako Na Lang!" Recent signings as of 2025 include singer-songwriter Sean Oquendo and pop artist Paul Monserrate. This mix ensures PolyEast's roster remains dynamic, prioritizing conceptual depth in songwriting over exhaustive outputs while fostering live performances and digital streaming presence.

Notable Former Artists and Releases

PolyEast Records has been home to several influential artists who contributed significantly to the Original Pilipino Music (OPM) landscape during their tenures, particularly in the acoustic, pop, jazz, and R&B genres. One notable former artist is M.Y.M.P., the acoustic/pop band that gained prominence in the 2000s for their covers and originals blending heartfelt lyrics with stripped-down arrangements. Signed to PolyEast's Galaxy sublabel from 2011 to 2017, M.Y.M.P. released key albums like Electrified: 10th Anniversary Edition in 2014, featuring new vocalist Jana Laraza and marking their evolution toward more experimental sounds while maintaining their signature intimacy. Their departure in 2017 stemmed from a return to their original label, Ivory Music, amid lineup changes and creative shifts, though they briefly re-signed with PolyEast in 2023 for the single "Di Mo Lang Alam" before returning to independent projects. Agot Isidro, known for her versatile jazz and pop stylings, was a prominent figure under PolyEast during the EMI era, delivering sophisticated interpretations of standards and originals that bridged influences with Filipino sensibilities. Her tenure included acclaimed releases such as White Lace & Promises in 2009, an album showcasing her on tracks blending lush with intimate ballads, and earlier works like Hush in 2006, which highlighted her emotive delivery in R&B-infused pop. Isidro transitioned away from the label post-2009 to pursue independent projects and , allowing her to explore broader artistic avenues beyond recording contracts. [Note: Spotify and Discogs for discography verification.] Nikki Gil, a pop and R&B artist celebrated for her soulful vocals and songwriting, joined PolyEast in 2005 and became a staple of the label's mid-2000s output with hits that fused with OPM pop elements. Her EMI-era albums, including Somebody to Love in 2010, featured collaborations like duets with and emphasized themes of romance and self-discovery, earning her a dedicated following among younger listeners. Gil left PolyEast in 2013–2014 for Universal Records, citing opportunities for expanded creative control and pursuits as key factors in the label shift. Bea Binene, a teen pop sensation in the early 2010s, represented PolyEast's focus on youth-oriented acts through her bubbly, dance-pop sound tailored for emerging stars. Her 2012 debut Hey, It's Me! Bea, distributed by PolyEast via Galaxy Records, included upbeat tracks like "Whoops Kirri" that captured the energetic vibe of GMA Network's young talent roster. Binene's brief music career with the label ended around 2013 as she prioritized acting, leading to her full transition away from recording commitments. Martin Nievera, the "Concert King," had a prolific association with PolyEast during its EMI affiliation from the late 1990s to 2013, producing crossover hits that solidified his status in OPM balladry. Iconic releases under the label include Chasing Time II in 2005, a collection of romantic standards and originals that achieved multi-platinum status, and As Always in 2010, blending pop and inspirational themes. Nievera's departure in 2020 to , his original label, was driven by a desire to revisit roots and release vinyl-focused projects like Take 2 in 2025. Bamboo Mañalac, former frontman of the rock band , pursued a solo career with PolyEast, releasing his debut album No Water No Moon in 2013, featuring the single "." His contributions to OPM rock remain part of the label's catalog, though he has been inactive with PolyEast since then. Zsa Zsa Padilla, the "Divine Diva," was a longtime PolyEast artist known for her emotive pop and ballads, with key releases during the era. She departed the label around 2024-2025 to join , where she released her 2025 album Pag Tinadhana and single "Kabiyak." Among PolyEast's legacy releases, the OctoArts era in the 1980s pioneered instrumental "minus-one" tracks essential to culture, with albums like various OPM hits in backing versions standardizing formats in Philippine households and bars. EMI-era crossovers, such as Nievera's pre-2013 ballads, further embedded PolyEast in OPM's canon. Early imprints also included reprints and influences from rock acts; for instance, the Ramrods' Can't Stop the (originally 1980 on predecessor Canary Records) exemplified the label's role in reviving roots, impacting later OPM fusion genres through its rhythms and energetic covers. These efforts contributed to OPM's evolution by popularizing accessible, participatory music formats that democratized performance. ABC Express, a 1970s-1980s group, contributed upbeat tracks like "Gustong-Gusto Kita" to the label's early pop catalog.

Business Activities

Partnerships and Distribution

PolyEast Records established a significant partnership with in 1995, when it operated as OctoArts-EMI Music Inc., a that provided access to EMI's international catalog and enabled the label to distribute global releases in the . This affiliation lasted until 2013, during which PolyEast served as EMI's international licensee from 2008 onward, facilitating the marketing and distribution of EMI locally. The partnership was structured as a collaboration between EMI and Piper Paper Corporation, the parent entity behind PolyEast, which acquired EMI's 50% stake in 2007, solidifying local control while maintaining ties for catalog and manufacturing support. Prior to the EMI deal, as OctoArts International, the label handled select distributions for Sony Music's international releases in the Philippines, contributing to its early expansion in the market. Following 's acquisition by in 2012, PolyEast transitioned to independence in 2013, retaining its core Filipino-owned structure and shifting to self-managed distribution channels for both physical and digital formats. In the post-independence era, PolyEast has pursued modern licensing and distribution agreements to broaden its reach. A key development came in with a B2B global distribution deal with FUGA, a division of , aimed at enhancing PolyEast's presence in the region through advanced digital streaming and sales platforms. This agreement supports independent physical distribution locally while leveraging FUGA's network for international digital expansion, marking PolyEast's evolution toward a model that combines autonomy with strategic alliances.

Artist Management and Events

PolyEast Records expanded its scope in the 2010s to encompass full-cycle artist management services, offering comprehensive support that includes , strategic , and performance bookings for its roster of Filipino talents. This initiative enabled the label to provide end-to-end guidance, from talent scouting to promotional campaigns, fostering long-term growth for artists in the competitive Original Pilipino Music (OPM) landscape. Complementing its management efforts, PolyEast has actively produced live events, including concerts and tours for both local and international acts, to enhance artist visibility and fan engagement. Notable examples include the 2018 production of the Workshy Live in Manila concert at , which brought the band to Philippine audiences, and support for the 2023 OPM Summer Fest tour featuring artist Cedric Escobar. These activities underscore the label's role in curating experiential opportunities that extend beyond studio work. Since 2014, PolyEast has contributed to the movement by reissuing classic OPM albums and participating in related promotional events, capitalizing on renewed interest in physical formats to connect generations of music enthusiasts. As of 2025, the label integrates these non-recording ventures—such as appearances and collaborations—under its broader framework to prioritize the promotion and of Filipino musical talent.

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