Fact-checked by Grok 2 weeks ago

Princess Auto

Princess Auto Ltd. is a family-owned Canadian retail chain specializing in tools, equipment, and surplus goods for hands-on customers in farm, industrial, garage, hydraulics, automotive, and outdoor applications. Founded in 1933 as Princess Auto Wrecking in Winnipeg, Manitoba, the company was acquired in 1942 by Harvey Tallman, who shifted its focus toward broader retail operations. It opened its first retail store in 1977 in Edmonton, Alberta, marking the beginning of its expansion as a dedicated retailer of practical, value-driven products. Headquartered in Winnipeg, Princess Auto employs over 3,600 team members and operates over 55 stores across Canada, complemented by a national call center and an online store that extends its reach nationwide (as of 2025). The company emphasizes quality and customer satisfaction through its Princess Auto Guarantee, which promises to repair, replace, or refund products until the customer is satisfied. Beyond retail, Princess Auto supports Canadian communities via The Princess Auto Foundation, which provides financial assistance to students enrolled in skilled trades programs.

History

Founding and Early Years

Princess Auto was founded in 1933 as Princess Auto Wrecking, an auto salvage operation located on Princess Street in Winnipeg, Manitoba, initially operated by a former merchant marine. The business struggled in its early years until 1942, when 19-year-old Harvey Tallman purchased it using proceeds from selling his truck, marking the beginning of family ownership and significant growth. Under Tallman's leadership, the company quickly became Western Canada's largest auto wrecker, sourcing used parts from vehicles acquired across the region and in the United States. In the post-World War II era, Princess Auto Wrecking diversified its offerings beyond used auto parts to include farm supplies and war surplus items, such as army boots, uniforms, jerry cans, airplane tires, compressors, and portable arc welders, which were repurposed for agricultural use. Tallman actively traveled to procure these goods, recognizing opportunities to serve rural farmers in with practical, affordable equipment derived from military leftovers. This expansion reflected the company's adaptation to local needs in a dominated by and limited access to new machinery. By the early , the business introduced its first mail-order , featuring war surplus products and tools, which broadened its customer base far beyond local sales and accounted for up to 70 percent of revenue by mid-decade. Concurrently, the company relocated from its original Princess Street site to a larger facility at Fort Street near the Fort Garry Hotel, and later to , allowing for expanded operations including the establishment of a division. In the , this led to the creation of Shur-Lift Industries, which produced farm equipment and became a key internal supplier for Princess Auto.

Expansion and Retail Transition

In the 1960s, Princess Auto Wrecking underwent a significant to reflect its evolving focus on machinery and parts beyond auto salvage, becoming Princess Auto and Machinery (PAM). This name change coincided with a key relocation to 475 Panet Road in , , where the company's home office remains today, allowing for expanded operations in a more suitable facility for growing inventory and distribution. By the 1970s, the company further refined its identity, renaming to Princess Auto Ltd. (PAL) to emphasize its broadening scope as a supplier of industrial and agricultural equipment. This period marked a pivotal shift in , as Princess Auto launched its first store in 1977 in , , transitioning from primarily mail-order catalogs and wholesale distribution to direct brick-and-mortar sales. The store's opening catered to hands-on customers seeking immediate access to parts and tools, building on the mail-order success that had already reached farmers and tradespeople across . During the late 1970s and 1980s, Princess Auto expanded its product lines to include new tools, hydraulic systems, and industrial equipment, moving beyond surplus war materials to offer modern, purpose-built items tailored for agricultural and mechanical needs. This diversification, driven by sustained demand from farmers, tradespeople, and small businesses requiring reliable, affordable solutions, fueled rapid retail growth, resulting in multiple stores across by the late 1980s.

Ownership Transitions and Recent Growth

In 1978, Harvey Tallman retired from the company he had acquired in 1942, passing control to his sons, and , marking the transition to second-generation leadership. Harvey Tallman died in 2023 at age 99. Under their stewardship, Princess Auto continued to evolve from its roots as an auto parts supplier into a broader operation. By 1989, Larry Tallman sold his share to his brother Bob, consolidating ownership under Bob Tallman's leadership and further stabilizing the family-run business. This period solidified the company's direction, emphasizing expansion beyond its base. The ownership transitioned to the third generation in 2018, when Bob Tallman's sons, Matthew and Marc Tallman, assumed control, continuing the family legacy while driving modern growth initiatives. Concurrently, the company expanded from a regional presence in to a retailer, achieving 59 stores across all 10 provinces by October 2025. A notable recent milestone was the January 2024 announcement of a 10-year partnership with the Winnipeg Football Club, renaming IG Field to effective April 2024, enhancing the company's visibility in its home province of .

Business Operations

Retail Network

Princess Auto operates a network of 59 stores across Canada's 10 provinces as of October 2025, providing broad coverage for customers in urban, suburban, and rural areas. The retailer maintains a strong presence in , with 9 locations in , 7 in , 3 in , and 3 in , reflecting its origins and ongoing focus on serving industrial and agricultural communities in these regions. While the chain has no physical stores in the three northern territories—Yukon, , or —its distribution infrastructure supports shipping to these areas. To support this retail footprint, Princess Auto relies on three key distribution centers strategically located for efficient . The primary facility is in , , serving as the headquarters and central hub; a second center operates in , , handling Western Canadian ; and a third eastern distribution center in , ensures timely delivery to Central and Atlantic provinces. A new 605,000-square-foot warehouse at the Stoney North Logistics Centre near , currently under construction with opening anticipated in the second half of 2026, will enhance capacity for high-volume inventory and faster regional fulfillment. Princess Auto stores follow a large-format model, typically ranging from 30,000 to 50,000 square feet, though some flagship locations exceed 100,000 square feet to accommodate expanded demonstrations and inventory. These spacious layouts emphasize hands-on shopping experiences, featuring dedicated demo areas where customers can test tools and equipment, such as power tools and automotive lifts, to evaluate performance before purchase. The design prioritizes accessibility for DIY enthusiasts, tradespeople, and farmers, with wide aisles, interactive displays, and zones for surplus and seasonal items to facilitate practical exploration. Since 2010, Princess Auto has pursued an aggressive expansion strategy, opening 5 to 10 new stores annually to reach underserved rural and industrial markets. This growth has added over 20 locations in the past decade, including entries into new provinces like in 2019 and recent openings such as the store in June 2025 and the second store in October 2025. The approach targets areas with high demand for tools and equipment but limited retail options, supporting the company's commitment to nationwide accessibility through brick-and-mortar presence. Physical stores offer unique in-store services tailored to the hands-on of the business, including product assistance and on-site demonstrations by knowledgeable to guide customers on usage and setup. These features, unavailable through other channels, enhance the experience by allowing immediate and problem-solving for needs.

Product Offerings

Princess Auto offers a diverse range of , , and parts tailored to practical needs across various sectors. Its product lineup emphasizes durable, value-oriented items designed for hands-on users, including compressors, generators, automotive parts, agricultural implements, hand , hydraulic components, , outdoor machinery, solutions, overstock bargains, accessories, weather-related gear, and camping essentials. The primary product categories include Air and , which features items such as air compressors for powering pneumatic tools and portable generators for remote job sites; Auto Repair, encompassing parts like brake rotors, fluids such as and lubricants, and diagnostic tools for vehicle maintenance; , offering agricultural implements like box scrapers and post hole augers, as well as materials including galvanized posts and poultry netting; Hand Tools, with essentials like wrenches, , hammers, and striking tools for general fabrication and repair work; , including cylinders, pumps, and valves for heavy-duty applications; , providing welders, cutters, and related accessories for custom metalwork; Outdoor Equipment, such as lawn mowers, chainsaws, and tillers for and tasks; Shop and Garage, featuring storage cabinets, engine lifts, and workbench accessories to organize workspaces; Truck and Trailer, with hitches, cargo straps, and lighting kits for vehicle customization; Seasonal, including tools, de-icers, and summer equipment; and Recreational, offering tools like multi-tools and portable stoves. Additionally, the Surplus category provides discounted overstock items, often sourced from excess and industrial inventory, such as repurposed surplus parts from post-World War II acquisitions, including engines and airplane components converted for farm and garage use. These offerings primarily target home mechanics, farmers, tradespeople, and industrial workers who seek reliable, affordably priced products for DIY projects, farm operations, professional repairs, and maintenance. Princess Auto's brand portfolio combines private-label options, such as the in-house Powerfist line for general tools and the Shur-Lift brand for hydraulic cylinders with a legacy of in-house manufacturing elements, alongside third-party brands like for cordless power tools and for drills and drivers. Products are sourced mainly from North American and international suppliers, including imports from through distributors like Century Distribution Systems, ensuring a mix of domestic and global inventory to support competitive pricing.

E-commerce and Customer Services

Princess Auto operates an online store at princessauto.com, where customers can browse its full product catalog, place orders for home delivery, and utilize ship-to-store options for convenient pickup at any of its retail locations across . The supports nationwide shipping through partners such as , Purolator, and , with rates determined by item size, weight, and destination, and processing typically taking 1-2 business days. Inventory availability is synced in between the online and physical stores, updating every 15 minutes to allow customers to check stock at preferred locations before ordering. The company maintains a national call center based in , , providing order assistance, product inquiries, and support seven days a week, with hours from 6:00 a.m. to 9:00 p.m. on weekdays and 8:00 a.m. to 5:30 p.m. on weekends. This service complements the experience by offering phone-based ordering, tracking updates, and resolution for issues like damaged shipments. Central to Princess Auto's is the ROYAL SERVICE Promise, which guarantees that no sale is final until the customer is satisfied, committing the company to repair, replace, or refund any product as needed. This policy underpins hassle-free returns and exchanges, accepted at any store location with proof of purchase tied to the customer's name, phone number, or account details. For select tools and items, the promise extends support for repairs without additional cost, enhancing customer confidence in online and in-store purchases alike. Additional services include accounts tailored for bulk purchases, allowing registered companies to manage shipping addresses, check balances, and link profiles for streamlined ordering via at [email protected] or phone at 1-855-725-2733. Gift cards are available for purchase at stores and redeemable online, by phone, or in-store, with balances checkable through the website or call center. Buy Online, Pick Up In Store () further integrates digital and physical channels, enabling customers to order online and collect items from the nearest store once ready.

Corporate Information

Ownership and Leadership

Princess Auto has maintained its status as a private, family-owned company since its incorporation in 1942, with no public stock offerings or involvement from external investors. The business remains fully under the control of the Tallman family, ensuring continuity in its values and strategic direction. The current owners are brothers and Tallman, third-generation family members who assumed full control in 2018 from their father, , who had led the company through significant expansion. Under their stewardship, Princess Auto continues to prioritize long-term growth while preserving its roots as a Canadian enterprise. Leading the company's operations is President and Ken Larson, appointed to the role in December 2019 after rising through internal ranks with over 20 years of experience in retail leadership. Larson's tenure has emphasized enhancing , drawing from his early career start as a part-time at the company during his university years. The executive team is structured to support core functions, including a overseeing operations, a Senior Vice President for , and roles dedicated to , all headquartered at the company's home office in , . This leadership group operates from the Winnipeg base to coordinate national activities efficiently. As of 2025, Princess Auto employs over 3,600 team members across its operations, with a strong commitment to internal promotions and comprehensive training programs to foster and retain talent. This approach aligns with the company's family-oriented culture, promoting from within to build expertise and loyalty.

Financial Performance and Community Involvement

Princess Auto reported annual revenue of approximately $629 million CAD in 2025, primarily driven by ongoing store expansions and robust online sales . The company's channel, which accounts for 10-15% of total sales, has been a key contributor to this performance, with online reaching US$73 million in 2024 and projected to grow modestly into 2025. Overall, Princess Auto has maintained consistent of 5-10% annually since 2010, supported by strategic expansions in its network and enhanced digital capabilities. In addition to its financial achievements, Princess Auto demonstrates strong community involvement through the Princess Auto Foundation, established in 2007 to support youth education in skilled trades and technology. The foundation provides bursaries and financial assistance to students at Canadian colleges, including a $40,000 gift to in 2025 and recognition for longstanding contributions to institutions like NAIT. Customer-driven efforts have also bolstered these initiatives, raising $274,063 for the foundation in 2025 to fund scholarships and community projects. The company further strengthens its regional ties through sponsorships, notably securing naming rights for in a 10-year agreement with the and starting in April 2024, which enhances its presence in . On the sustainability front, Princess Auto has implemented ethical practices, including the creation of a Supplier in 2024 and comprehensive mapping to mitigate risks of and , as detailed in its annual report under Canada's Fighting Against Forced Labour and Child Labour in Supply Chains Act. These efforts underscore the company's commitment to responsible operations amid its growth.

References

  1. [1]
    Princess Auto
    ### Summary of Princess Auto (https://www.princessauto.com/ourStory)
  2. [2]
    Princess Auto, from Auto Wrecker to Canadian Retail Chain
    Nov 9, 2023 · The company was originally called Princess Auto Wrecking, founded in 1933 on Winnipeg's Princess Avenue by a former merchant marine. By 1942 ...
  3. [3]
    https://www.producer.com/crops/from-auto-wrecker-to-canadian-retail-chain/
  4. [4]
    A company with a story to tell - Winnipeg Free Press
    It began small, as many rags-to-riches stories do, with a wrecking business located on Princess Street in 1933. Advertisement. Redekop's book, written with the ...
  5. [5]
    https://www.winnipegfreepress.com/briefings/a-company-with-a-story-to-tell
  6. [6]
    Princess Auto Announced as new Stadium Naming Rights Partner
    Jan 23, 2024 · IG Field will officially become Princess Auto Stadium this April after the signing of a new 10-year naming rights agreement.
  7. [7]
    Princess Auto - Wikipedia
    Princess Auto Ltd. is a Canadian retail chain specializing in farm, industrial, garage, hydraulics and surplus items.
  8. [8]
    Princess Auto Warehouse and Distribution Centre
    The project will see a new 605000 square foot warehouse/distribution centre built for Princess Auto in the Stoney North Logistic Centre.
  9. [9]
    https://www.gwlrealtyadvisors.com/post_news/breaking-new-ground-princess-auto-development-at-stoney-north-logistics-centre/
  10. [10]
    https://www.princessauto.com/second-store-london-ontario
  11. [11]
    Princess Auto expanding into Quebec - Winnipeg Free Press
    both which will open this fall. When ...
  12. [12]
    https://www.winnipegfreepress.com/business/2019/01/23/princess-auto-expanding-into-quebec
  13. [13]
    https://m.farms.com/ag-industry-news/princess-auto-plans-new-guelph-store-339.aspx
  14. [14]
    Princess Auto
    ### Main Product Categories and Subcategories from Princess Auto
  15. [15]
    None
    No readable text found in the HTML.<|separator|>
  16. [16]
    Auto Repair
    ### Subcategories and Example Products under Auto Repair
  17. [17]
    Farm
    ### Subcategories and Example Products under Farm
  18. [18]
    https://www.princessauto.com/en/air-and-power/category/320-000-000-000/
  19. [19]
    https://www.princessauto.com/en/auto-repair/category/330-000-000-000/
  20. [20]
    https://www.princessauto.com/en/farm/category/380-000-000-000/
  21. [21]
    https://www.princessauto.com/en/hand-tools/category/360-000-000-000/
  22. [22]
    https://www.princessauto.com/en/hydraulics/category/440-000-000-000/
  23. [23]
    https://www.princessauto.com/en/metal-fabrication/category/460-000-000-000/
  24. [24]
    https://www.princessauto.com/en/outdoor-power-equipment/category/420-000-000-000/
  25. [25]
    https://www.princessauto.com/en/shop-and-garage/category/400-000-000-000/
  26. [26]
    https://www.princessauto.com/en/truck/category/410-000-000-000/
  27. [27]
    https://www.princessauto.com/en/trailer/category/310-000-000-000/
  28. [28]
    https://www.princessauto.com/en/seasonal/category/340-000-000-000/
  29. [29]
    Princess Auto Ltd. | See Full Importer History - ImportGenius
    US Customs records available for Princess Auto Ltd. in Winnipeg. See their past imports from Century Distribution Systems based in China.
  30. [30]
    Shipping & Returns
    ### Summary of Shipping & Returns from Princess Auto
  31. [31]
    Order Information
    ### Summary of Order Information from Princess Auto
  32. [32]
    https://www.importgenius.com/importers/princess-auto-ltd
  33. [33]
    Princess Auto Home Office - Winnipeg - Yellow Pages
    Princess Auto Home Office · Call. Primary 1-800-665-8685; Tollfree 1-800-665-8685 · Directions · Website.
  34. [34]
    Business Accounts Frequently Asked Questions
    ### Summary of Business Accounts for Bulk Purchases
  35. [35]
    Gift Cards | Princess Auto
    ### Princess Auto Gift Cards Summary
  36. [36]
    Our Story
    ### Summary of Princess Auto History
  37. [37]
    TALLMAN HARVEY - Obituaries - Winnipeg Free Press Passages
    Feb 26, 2023 · Today Princess Auto has over 50 stores across Canada and is owned by his grandsons, Matthew and Marc Tallman. They continue the tradition ...
  38. [38]
    Ken Larson - President & CEO @ Princess Auto - Crunchbase
    Ken Larson is the President & CEO at Princess Auto . Princess Auto Logo. Princess Auto President & CEO Dec 2019 ...
  39. [39]
    People first: Ken Larson - The CEO Magazine
    May 16, 2022 · Named for its location on Princess Street in Winnipeg, Manitoba, the business was purchased nine years later by Harvey Tallman. Tallman grew it ...
  40. [40]
    Princess Auto: Employee Directory | ZoomInfo.com
    Index of contact profiles from Princess Auto ; MR · Mark Reid · Chief Operating Officer ; LP · Luc Pare · Vice President, Retail Operations ; DC · Daniela Curcio ...
  41. [41]
    Princess Auto | Company Overview & News - Forbes
    Industry: Retail and Wholesale. Founded: 1942. Headquarters: Winnipeg, Manitoba. Country/Territory: Canada. CEO: Ken Larson. Employees: 3,600 ...
  42. [42]
    Princess Auto - Overview, News & Similar companies | ZoomInfo.com
    Founded in 1933 and headquartered in Winnipeg, Manitoba, Princess Auto is a Canadian retail chain providing HVAC, auto parts, outdoor products, and more.
  43. [43]
    Princess Auto Company & Revenue 2014-2026 - ECDB
    Princess Auto generated revenue of US$73m on its biggest online store princessauto.com in 2024, with projections indicating a 0-5% increase in 2025."
  44. [44]
    Princess Auto: Revenue, Competitors, Alternatives - Growjo
    Princess Auto is a family-owned, Canadian company employing over 3,000 Team Members, with our Home Office in Winnipeg, Manitoba.
  45. [45]
    About - The Princess Auto Foundation
    The Princess Auto Foundation recognizes the need to support Canadian youth who are considering a career in trades and technology, but face financial limitations ...Missing: philanthropy | Show results with:philanthropy
  46. [46]
    Sheridan and Princess Auto celebrate 15 years of giving back to ...
    Jul 22, 2025 · This spring, Sheridan was honoured to welcome the Princess Auto Foundation to celebrate their recent gift of $40,000.Missing: philanthropy | Show results with:philanthropy
  47. [47]
    National Philanthropy Day lauds NAIT donors - Giving
    Nov 19, 2024 · The longstanding contributions of The Princess Auto Foundation, Walter and Pauline Kiriak, and Larry (and Clarence) Christensen were recently recognized.
  48. [48]
    THANK YOU to our customers who donated to the Princess Auto ...
    Oct 9, 2025 · Because of the generosity of our customers, we raised a total of $274,063 for the Princess Auto Foundation. These donations will be used for ...Missing: philanthropy | Show results with:philanthropy
  49. [49]
    https://www.sheridancollege.ca/newsroom/snapshots/2025/07/princess-auto-donation