Ray Flaherty
Raymond Paul "Red" Flaherty (September 1, 1903 – July 19, 1994) was an American professional football player and coach, renowned for his contributions to the sport as an innovative end for the New York Giants and a successful head coach in the National Football League (NFL) and All-America Football Conference (AAFC).[1][2] Born in Lamont, Washington, Flaherty attended Gonzaga Preparatory School in Spokane and played college football at Gonzaga University, where he lettered in 1925 after starting on Washington State's freshman team in 1922.[2] His professional playing career spanned nine seasons from 1927 to 1935, primarily as an end for the New York Yankees (1927–1928) and New York Giants (1928–1935), during which he appeared in 88 games, recording 41 receptions for 626 yards and 20 touchdowns.[1] As a key contributor to the Giants, Flaherty helped the team secure the 1934 NFL championship, defeating the Chicago Bears in the famous "Sneakers Game" played on an icy field.[1][3] Transitioning to coaching, Flaherty served as an assistant with the Giants in 1935 before becoming head coach of the Boston Redskins in 1936, a role he continued after the team's relocation to Washington in 1937 until 1942.[2] Under his leadership, the Redskins won NFL championships in 1937 and 1942, along with four divisional titles, compiling a strong record that contributed to his overall NFL coaching mark of 80 wins, 37 losses, and 5 ties over 122 games (.676 winning percentage).[1][2] After serving in the United States Navy during World War II, Flaherty returned to coaching in the AAFC, leading the New York Yankees to two divisional titles in 1946 and 1947 and the Chicago Hornets in 1949.[2][4] Flaherty's legacy extends beyond wins, as he pioneered several tactical innovations that shaped modern football. In 1937, he introduced the screen pass during a game against the Bears, a play that quickly became a staple of offensive strategies by protecting the quarterback and involving blockers in the passing game.[1][5] In the 1940s, adapting to era-specific substitution rules, he developed an early version of the two-platoon system, dividing his squad into units specialized for passing and running situations while still requiring them to play both offense and defense, which added flexibility and complexity to game plans.[1][5] These advancements, combined with his on-field success, earned Flaherty induction into the Pro Football Hall of Fame in 1976, where he was enshrined as a coach, and later the Gonzaga University Athletic Hall of Fame in 1988.[1][4]Early life and education
Early years
Raymond Paul Flaherty was born on September 1, 1903, on a farm near Lamont in Whitman County, eastern Washington.[6] He grew up in nearby Spokane, where his family relocated during his early childhood.[7] Flaherty attended Gonzaga Preparatory School (then known as Gonzaga High School) in Spokane, emerging as a standout multi-sport athlete. He excelled in football, basketball, and baseball, gaining early recognition for his athletic prowess in a region where organized high school sports were still developing. As a member of the school's inaugural football teams in the early 1920s, Flaherty played end and contributed to building the program's foundation. Notably, he was teammates with a young Bing Crosby during Crosby's brief stint on the football squad before the future entertainer shifted focus to music.[8][1] His high school achievements foreshadowed a promising athletic career and helped elevate Spokane's profile in Northwest sports circles. Flaherty's early exposure to competitive football honed his skills as a versatile end, setting the stage for his collegiate pursuits.[8]Collegiate experience
Flaherty began his collegiate studies as a freshman at Washington State College (now Washington State University) in Pullman, Washington, playing on the freshman team in 1922, before transferring to Gonzaga University in his hometown of Spokane.[9][2] At Gonzaga, Flaherty earned his degree in 1926 and distinguished himself as a multi-sport athlete, competing in football, basketball, baseball, cross country, and track.[4][1] During his time on the Gonzaga Bulldogs football team in the mid-1920s, he played as a two-way end under coach Gus Dorais, contributing to the program's seldom-defeated squads and earning All-West Coast honors in his senior year, when he lettered in 1925.[4][1] He also lettered in basketball and baseball, with contemporaries describing him as "tall and robust, rapid, rough and intelligent."[4] Flaherty's Gonzaga years overlapped with those of future entertainer Bing Crosby, with whom he formed a close friendship that lasted throughout their lives.[1]Playing career
College playing
Flaherty began his college football career as a freshman at Washington State College in 1922, where he played on the freshman team but did not compete on the varsity squad.[2] He transferred to Gonzaga University in Spokane, Washington, prior to his sophomore year and played there from 1923 to 1925.[2] At Gonzaga, Flaherty lettered as an end in 1925, his senior season.[2] As a two-way end, Flaherty contributed on both offense and defense for the Gonzaga Bulldogs during an era when the team was known for its strong performance in the 1920s.[4] In 1923, his first varsity season under head coach Gus Dorais, the Bulldogs finished with a 4–3 record, outscoring opponents 119–64.[10] The 1924 team, still coached by Dorais, went undefeated in regulation play at 5–0–2, sharing the Northwest Conference title with a 3–0–2 conference mark and outscoring foes 138–26. Flaherty's final season in 1925 saw Gonzaga achieve a 7–2–2 record under new head coach Maurice "Clipper" Smith, with a 2–1–2 conference showing and 203 points scored against 68 allowed.[11] Flaherty earned All-West Coast honors as an end in 1925, recognizing his standout play on Gonzaga's successful squad.[4] His versatility extended beyond football; he also competed in track and field, baseball, and basketball for the Bulldogs, showcasing his all-around athletic ability.[1] These experiences at Gonzaga honed the skills that propelled him into professional football upon graduating in 1926.[4]Professional playing
Flaherty began his professional football career in 1926 with the Los Angeles Wildcats of the first American Football League (AFL), where he quickly established himself as one of the league's top ends despite the team's short-lived existence.[5] The following year, he transitioned to the National Football League (NFL), joining the New York Yankees for the 1927 and 1928 seasons, playing alongside Hall of Famer Red Grange and earning All-NFL honors in 1928 as a standout end.[1][12][5] In 1929, Flaherty signed with the New York Giants, where he would spend the majority of his playing career through 1935, except for 1930 when he took a leave to coach at Gonzaga University.[5] Over his eight NFL seasons, primarily as an end, he appeared in 87 games, recording 41 receptions for 626 yards and 20 touchdowns, with his receiving prowess highlighted by leading the league in 1932 with 21 catches, 350 yards, and a 16.7 yards-per-reception average.[12] He also earned All-Pro recognition that year and served as team captain during his later Giants tenure, occasionally contributing as an assistant coach from 1933 onward.[1][5] One of Flaherty's most memorable contributions as a player came in the 1934 NFL Championship Game against the Chicago Bears on a frozen field at the Polo Grounds. Trailing 10-3 at halftime amid icy conditions, Flaherty suggested the Giants switch to basketball sneakers for better traction—a tactic he had learned from his college days—which enabled a stunning 30-13 comeback victory and secured the franchise's second title.[1][5] His versatility and leadership on the field underscored his reputation as an innovative and reliable end in the early NFL era.[12]Coaching career
College coaching
Flaherty's foray into college coaching came early in his professional playing career, when he took a one-year hiatus from the New York Giants in 1930 to serve as head football coach at his alma mater, Gonzaga University in Spokane, Washington.[5] As a standout end for the Bulldogs from 1922 to 1925, Flaherty returned to lead the team in his only season at the helm, marking his initial experience as a head coach.[8] The 1930 Gonzaga Bulldogs struggled under Flaherty, compiling a 1–7–1 record and being outscored 173–55 by opponents.[13] The team's sole victory came against the Olympic Club, while they managed a scoreless tie against Ellensburg Normal School; the remaining games resulted in defeats against regional foes, reflecting the challenges of rebuilding a program in the competitive Northwest conference landscape.[14] Despite the disappointing results, this brief stint provided Flaherty with foundational coaching insights that he later applied successfully in the professional ranks.NFL coaching
Flaherty began his NFL head coaching career in 1936 with the Boston Redskins, succeeding Eddie Casey after the team's 2-8-1 finish the previous year.[5] He guided the Redskins to a 7-5 regular season record and the Eastern Division title, though they lost the NFL Championship Game 21-6 to the Green Bay Packers.[15] The franchise relocated to Washington, D.C., for the 1937 season, where Flaherty remained at the helm through 1942.[1] Over seven NFL seasons with the Redskins, Flaherty compiled a regular-season record of 54 wins, 21 losses, and 3 ties, yielding a .719 winning percentage.[16] His teams secured four Eastern Division titles (1936, 1937, 1940, 1942) and appeared in the NFL Championship Game four times, winning two of them.[15] In 1937, the Redskins finished 8-3 and defeated the Chicago Bears 28-21 in the title game, marking Washington's first NFL championship.[17] The 1940 squad went 9-2 to claim another division crown but suffered a 73-0 rout by the Bears in the championship.[17] Flaherty's tenure peaked in 1942 with a dominant 10-1 regular season, culminating in a 14-6 upset victory over the Bears for the second title.[17] His playoff record stood at 2-2.[16] During his Redskins years, Flaherty introduced tactical innovations that influenced the league. In the 1937 championship, he debuted the screen pass behind the line of scrimmage, which helped neutralize the Bears' rushing defense and contributed to the victory.[1] For the 1942 title game, he employed an early two-platoon system, substituting specialized offensive and defensive units to maintain freshness against the favored Bears.[1] These strategies underscored his emphasis on adaptability and player specialization.[17] Flaherty's NFL coaching ended after the 1942 season when he enlisted in the U.S. Navy for World War II service, leaving the team in the hands of head coach Dutch Bergman for 1943.[17][18] Owner George Preston Marshall held the position open, offering it back postwar, but Flaherty pursued opportunities in the rival All-America Football Conference instead.[17] His Redskins tenure established him as one of the era's premier coaches, blending player development with strategic foresight.[1]| Year | Team | Regular Season (W-L-T) | Finish | Playoffs |
|---|---|---|---|---|
| 1936 | Boston Redskins | 7-5-0 | 1st (East) | Lost NFL Championship (21-6 vs. Green Bay)[15] |
| 1937 | Washington Redskins | 8-3-0 | 1st (East) | Won NFL Championship (28-21 vs. Chicago)[17] |
| 1938 | Washington Redskins | 6-3-2 | 2nd (East) | — |
| 1939 | Washington Redskins | 8-2-1 | 2nd (East) | — |
| 1940 | Washington Redskins | 9-2-0 | 1st (East) | Lost NFL Championship (73-0 vs. Chicago)[17] |
| 1941 | Washington Redskins | 6-5-0 | 3rd (East) | — |
| 1942 | Washington Redskins | 10-1-0 | 1st (East) | Won NFL Championship (14-6 vs. Chicago)[17] |
AAFC coaching
Following his service in the U.S. Navy during World War II, Flaherty returned to professional football in 1946 as the inaugural head coach of the New York Yankees in the newly formed All-America Football Conference (AAFC), becoming the first prominent coach from the established professional ranks to join the rival league.[5] His hiring was seen as a significant prestige boost for the AAFC, leveraging his prior success with the Washington Redskins.[5] In his first season with the Yankees, Flaherty guided the team to a 10–3–1 regular-season record, securing first place in the AAFC's Eastern Division.[2][19] The Yankees advanced to the AAFC Championship Game but fell to the Cleveland Browns, 14–9, in a defensive battle at Yankee Stadium.[1][20] Flaherty's success continued in 1947, as the Yankees posted an 11–2–1 record and again claimed the Eastern Division title.[2][21] They returned to the AAFC Championship, where the Browns once more prevailed, this time 14–3.[1][22] The 1948 season proved challenging for Flaherty and the Yankees. After starting 1–3, he resigned as head coach amid reported internal pressures on September 17, 1948, handing the reins to assistant coach Staley "Spec" Strader for the remainder of the year.[23][2] Flaherty concluded his AAFC tenure in 1949 as head coach of the Chicago Hornets, a team that had relocated from Brooklyn and was rebuilding after a 7–4–2 finish the previous year.[2] Under his leadership, the Hornets struggled to a 4–8 record, placing fifth in the seven-team league and missing the playoffs.[2] This marked the end of Flaherty's professional head coaching career, during which he compiled an overall AAFC record of 26–16–2 across his stints with the Yankees and Hornets.[5]| Year | Team | Games | Wins | Losses | Ties | Finish |
|---|---|---|---|---|---|---|
| 1946 | New York Yankees | 14 | 10 | 3 | 1 | 1st (Eastern Division) |
| 1947 | New York Yankees | 14 | 11 | 2 | 1 | 1st (Eastern Division) |
| 1948 | New York Yankees | 4 | 1 | 3 | 0 | N/A (resigned early) |
| 1949 | Chicago Hornets | 12 | 4 | 8 | 0 | 5th |
Innovations and legacy
Coaching innovations
Ray Flaherty is widely credited with inventing the screen pass, a pivotal offensive innovation that revolutionized passing strategies in professional football. In 1937, while coaching the Washington Redskins, Flaherty introduced the behind-the-line screen pass during a crucial game against the Chicago Bears, where quarterback Sammy Baugh threw three touchdown passes using the play, securing a 28-21 victory and contributing to the team's NFL championship that season.[1][24] This tactic involved receivers blocking downfield to simulate a long pass while the ball was actually thrown short behind the line of scrimmage to a back protected by pulling linemen, effectively countering aggressive pass rushes and enhancing short-yardage efficiency.[25] Another key contribution from Flaherty was the development of the two-platoon substitution system in the early 1940s, which specialized offensive units for passing and running plays. Both platoons played on both sides of the ball but emphasized one aspect of the offense—the passing unit focused on aerial attacks, while the running unit prioritized ground control—allowing for greater tactical flexibility and player conditioning during an era of limited substitutions.[1][24] This system proved instrumental in the Redskins' 1942 NFL championship win, a 14-6 victory over the Bears, by enabling seamless shifts between offensive styles without exhausting key players.[25] Flaherty also devised the "Squirrel Cage" kickoff return formation, a defensive special teams innovation that confused opponents by having all 11 return players huddle together before scattering in multiple directions to pursue the ball carrier. Implemented during his Redskins tenure, this strategy disrupted organized coverage units and created chaos on returns, bolstering field position advantages in an era when special teams plays were rudimentary.[25] These innovations, rooted in Flaherty's emphasis on deception and specialization, not only propelled his teams to two NFL titles and two AAFC divisional crowns but also laid foundational elements for modern football tactics.[1]Honors and recognition
During his playing career, Flaherty earned multiple All-Pro honors, reflecting his prowess as an end. He received first-team All-Pro recognition in 1929, 1932, and 1933, according to selections from various contemporary publications such as Collyer's Eye Magazine and the NFL's official team.[12] In 1932, Flaherty led the NFL in receptions (21), receiving yards (350), and receiving touchdowns (5), earning him first-team All-Pro status from the NFL and United Press International.[12] Additionally, he was part of the New York Giants' 1934 NFL championship team, contributing as a player and assistant coach in their 30-13 victory over the Chicago Bears in the title game.[26] Following his retirement from playing after the 1935 season, the Giants retired his No. 1 jersey, marking the first such honor in NFL history. In August 2024, the Giants unretired Flaherty's No. 1 jersey for wide receiver Malik Nabers, the first player to wear it since Flaherty's retirement, with permission from his family.[27][28] As a coach, Flaherty's achievements included leading the Washington Redskins to NFL championships in 1937 and 1942, defeating the Chicago Bears in both title games (28-21 and 14-6, respectively).[1] He guided the Redskins to four division titles during his tenure from 1936 to 1942, compiling a regular-season record of 54-21-3.[1] In the All-America Football Conference (AAFC), Flaherty coached the New York Yankees to Eastern Division championships in 1946 and 1947, though they fell short in the league title games.[1] Over his 12-year professional coaching career, he achieved an overall record of 80 wins, 37 losses, and 5 ties, for a .676 winning percentage, with six playoff appearances.[1][16] Flaherty's contributions were formally recognized with induction into the Pro Football Hall of Fame in 1976, enshrined as a coach for his innovations and success.[1] At the collegiate level, he was honored as an All-West Coast selection during his senior year at Gonzaga University in 1925 and was inducted into the Gonzaga Athletic Hall of Fame in 1988.[4]Later life
Post-coaching activities
After retiring from coaching at the conclusion of the 1949 season with the Chicago Hornets of the All-America Football Conference, Ray Flaherty returned to northern Idaho, where he and his wife Jacqueline settled in Hayden Lake near Coeur d'Alene.[29] There, Flaherty entered private business, operating a beverage distributorship in the Spokane-Coeur d'Alene area for about 40 years.[25] Flaherty and his family resided in the Hayden Lake community from 1949 until his death, embracing the scenic Pacific Northwest lifestyle while he managed his distributorship.[29]Death
Ray Flaherty died on July 19, 1994, in Coeur d'Alene, Idaho, at the age of 90.[1][30] His death was attributed to natural causes, as confirmed by his son, Ray Flaherty Jr.[31][30] Flaherty had been residing in the Coeur d'Alene area of Idaho in his later years, where he spent time reflecting on his football career and enjoying retirement.[31]Head coaching record
College
Flaherty's college head coaching career was brief, consisting of a single season at his alma mater, Gonzaga University, in 1930.[2] After establishing himself as a professional player with the New York Giants, he took a one-year hiatus from the NFL to lead the Gonzaga Bulldogs football team, returning to Spokane, Washington, where he had starred as an end from 1923 to 1925.[8] During this period, Gonzaga competed as an independent in the NCAA, facing a challenging schedule against regional opponents. In his lone season as head coach, Flaherty guided the Bulldogs to a 1–7–1 record, with their sole victory a 15–7 win over the Olympic Club on November 22.[32] The team struggled offensively and defensively, posting a Simple Rating System (SRS) of -15.17, reflecting a difficult strength of schedule rated at -3.50.[13] Notable games included a 0–0 tie with Ellensburg Normal School (now Central Washington University) on October 4 and losses to stronger programs like the University of Montana (15–27) and Saint Mary's College (0–41). Despite the poor results, Flaherty's tenure marked his initial foray into head coaching responsibilities, drawing on his recent professional experience to mentor young players at a small Jesuit institution.[32] Beyond football, Flaherty also served as the head coach of Gonzaga's basketball team for the 1930–31 season, though his primary focus remained on gridiron strategy during his time on campus.[1] This short-lived college coaching role preceded his successful transition to professional leagues, where he would achieve greater acclaim as an NFL and AAFC head coach.[1]Professional
Flaherty's professional head coaching career spanned the National Football League (NFL) and the All-America Football Conference (AAFC), where he led teams to two NFL championships and multiple playoff appearances.[16] His tenure began with the Boston Redskins in 1936, transitioning to the Washington Redskins after the team's relocation, before moving to the AAFC with the New York Yankees and concluding with the Chicago Hornets.[1] The following table summarizes Flaherty's professional head coaching record by season:| Year | Team | League | Regular Season (W-L-T) | Postseason (W-L) |
|---|---|---|---|---|
| 1936 | Boston Redskins | NFL | 7-5-0 | 0-1 |
| 1937 | Washington Redskins | NFL | 8-3-0 | 1-0 |
| 1938 | Washington Redskins | NFL | 6-3-2 | — |
| 1939 | Washington Redskins | NFL | 8-2-1 | — |
| 1940 | Washington Redskins | NFL | 9-2-0 | 0-1 |
| 1941 | Washington Redskins | NFL | 6-5-0 | — |
| 1942 | Washington Redskins | NFL | 10-1-0 | 1-0 |
| 1946 | New York Yankees | AAFC | 10-3-1 | 0-1 |
| 1947 | New York Yankees | AAFC | 11-2-1 | 0-1 |
| 1948 | New York Yankees | AAFC | 1-3-0 | — |
| 1949 | Chicago Hornets | AAFC | 4-8-0 | — |