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S'more

A s'more is a classic American campfire treat consisting of a toasted marshmallow and a slice of chocolate placed between two graham crackers, where the heat from the marshmallow melts the chocolate to create a gooey, sweet sandwich.^[1] The name "s'more" is a contraction of the phrase "some more," capturing the dessert's irresistible quality that prompts requests for additional servings.^[1] The origins of the s'more trace back to the early 20th century, with the first documented recipe appearing in a 1925 issue of the Girl Scout Leader magazine as "Somemore," attributed to British-born Girl Guide leader Dorothy Christian "Cookie" Moore, who developed the treat that year while leading activities at Camp Andree Clark in New York.^[1] A version called "Some More" was published in the 1927 Girl Scout handbook Tramping and Trailing with the Girl Scouts, which instructs: "Toast two marshmallows over the coals to a crisp gooey state and then put them inside a graham cracker and chocolate bar sandwich."^[2] By the late 1920s, the s'more had spread widely among Girl Scout troops across at least 22 U.S. states, evolving into a beloved symbol of outdoor recreation and communal bonding around campfires.^[1] Its simple, portable ingredients—graham crackers invented in the 1820s by Presbyterian minister Sylvester Graham, chocolate bars popularized in the 1900s, and marshmallows rooted in 19th-century confections—made it ideal for scouting and camping traditions.^[1] Today, August 10 is celebrated as National S'mores Day in the United States, underscoring its enduring popularity with countless variations like s'mores pies, bars, and ice cream flavors.^[1]

Etymology and history

Name origin

The term "s'more" derives from the contraction of the phrase "some more," capturing the common sentiment among consumers who eagerly requested additional helpings of the indulgent treat. The earliest printed reference to the name appears in the 1927 Girl Scout handbook Tramping and Trailing with the Girl Scouts, where the recipe is explicitly titled "Some More" and described as a simple campfire concoction that "tastes like 'some more'—one is really enough unless you ask for s'more."^[3] This publication marked the first documented association of the name with the combination of graham crackers, toasted marshmallows, and chocolate, though the handbook notes the treat's appeal in evoking demands for extras.^[4] The evolution to the apostrophe-shortened "s'more" occurred in the following decade, with the contracted form entering wider print usage by the 1930s; the earliest verified appearance dates to 1938. While no printed records precede the 1927 handbook, evidence from contemporaneous camping literature suggests the snack—and possibly its informal naming—circulated orally in early 1920s outdoor enthusiast groups, including scout troops, before formal documentation.^[5] The Girl Scouts' inclusion helped standardize and disseminate the term within American camping culture.^[3]

Historical development

The development of the s'more as a distinct treat relied on the prior invention and commercialization of its core ingredients in the 19th and early 20th centuries. Graham crackers were developed in 1829 by Presbyterian minister and dietary reformer Sylvester Graham, who created them from coarsely ground whole wheat flour as part of his health-focused regimen aimed at promoting temperance and digestion.^[6] Marshmallows, originally derived from the sap of the marsh mallow plant used in ancient Egyptian confections, transitioned to a gelatin-based form in the late 19th century; by the 1890s, innovations like the starch mogul process enabled mass production using affordable gelatin, sugar, and corn syrup, making them widely available as a fluffy, stable candy.^[7] Hershey's milk chocolate bars entered mass production in 1900, when Milton S. Hershey adapted Swiss techniques to create an affordable, solid milk chocolate product at his new factory in Pennsylvania, marking the first large-scale commercialization of milk chocolate in the United States.^[8] The assembly of these ingredients into the s'more likely emerged among campers in the 1910s and 1920s, though no definitive inventor is documented; an early recipe titled "Somemore" was published by Girl Scout leader Dorothy Christian "Cookie" Moore in 1925, with the earliest known written recipe appearing in the 1927 Girl Scouts handbook Tramping and Trailing with the Girl Scouts, where it is described as "Some More"—a graham cracker topped with half a chocolate bar and a toasted marshmallow, topped with another cracker. This publication formalized the combination for outdoor settings and helped disseminate it through scouting networks.^[1] By the late 1920s, similar campfire confections were noted in scouting and youth camp literature, reflecting the growing popularity of organized outdoor activities in the U.S. The s'more gained traction in the 1930s and 1940s via youth organizations like the Girl Scouts, Boy Scouts, and YMCA summer camps, where roasting marshmallows over fires was already a ritual; the contracted term "s'more" first appeared in print in a 1938 camp programming guide, Recreational Programs for Summer Camps, underscoring its integration into recreational traditions.^[9] Inclusion in early 20th-century cookbooks, such as those tied to camping culture, further embedded it in American outdoor lore, coinciding with the rise of automobile camping enabled by expanded road networks like the U.S. highway system.^[10] Post-World War II suburban expansion and economic prosperity fueled a camping boom, with families purchasing surplus military gear for affordable vacations, solidifying the s'more as an iconic campfire staple amid widespread access to national parks and recreational vehicles.^[11] As of 2025, historical accounts of the s'more's origins remain consistent.^[12]

Recipe and preparation

Ingredients

The traditional s'more consists of three primary ingredients: graham crackers, marshmallows, and chocolate, each contributing essential texture, flavor, and structure to the confection. These components were selected for their simplicity and compatibility in outdoor settings, forming a portable treat that requires minimal preparation beyond toasting.^[13] Graham crackers serve as the foundational element, providing a crisp, sturdy base that holds the melted filling together while adding a subtle nutty flavor and slight sweetness from their whole wheat composition, often enhanced with honey in commercial varieties. Invented in 1829 by Presbyterian minister and dietary reformer Sylvester Graham as part of his "Graham Diet" to promote health through coarsely ground whole wheat flour consumption, these crackers were originally promoted as a bland, vegetarian food to suppress carnal urges and aid digestion.^[14]^[15] Marshmallows provide the signature gooey, stretchy interior that results from toasting, creating a soft contrast to the crackers' crunch and helping to melt the chocolate layer. These soft confections are primarily composed of sugar, corn syrup, and gelatin whipped with air for their light, spongy texture, with modern formulations dating to the late 19th century when French confectioners replaced traditional marsh mallow plant sap with gelatin for mass production. Typically, cylindrical white marshmallows about 1 inch in diameter are used, as their uniform shape facilitates even roasting over a fire.^[16] Chocolate, usually in the form of a semi-sweet milk chocolate bar such as Hershey's, acts as the binding and flavor enhancer, melting from the heat of the toasted marshmallow to create a creamy, fudgy core that integrates the components into a cohesive sandwich. Hershey's milk chocolate bars, introduced in 1900, became a staple due to their breakable segments that fit neatly between crackers, with each s'more traditionally using half a segment to balance richness without overpowering the other elements.^[17] In the classic recipe, proportions are straightforward for ease of assembly: two squares of graham cracker (typically one full cracker broken in half), two toasted marshmallows, and half a chocolate bar segment placed between the crackers. All ingredients are inherently portable for camping, being shelf-stable and requiring no refrigeration, which aligns with their origins as a campfire snack popularized in the early 20th century.^[13]^[5]

Methods

The traditional method for preparing s'mores begins with assembling the base components. Place a square of chocolate on one half of a graham cracker to prepare for the heated marshmallow.^[18] Skewer two marshmallows onto a roasting stick and hold them over an open campfire flame, rotating slowly until they achieve a golden, gooey exterior, which typically takes 1-2 minutes.^[19] Immediately sandwich the roasted marshmallows between the chocolate-topped graham cracker half and another plain half, allowing the residual heat to soften and partially melt the chocolate for binding.^[20] Optimal cooking techniques emphasize controlled heat for even results. Use a sturdy stick or metal skewer at least 30 inches long to maintain a safe distance from the flames while roasting.^[21] The ideal stage for roasting is over hot embers rather than active flames, as this provides consistent, indirect heat that toasts marshmallows uniformly without charring.^[22] For indoor settings without a campfire, briefly broiling assembled s'mores in an oven can mimic the effect, though this is less traditional.^[23] Campfire safety is paramount during preparation to prevent accidents. Always maintain a distance of at least 30 inches from the fire when roasting, supervise children closely, and avoid over-roasting marshmallows to prevent them from catching fire or dripping into the flames.^[24] Clear a 10-foot diameter around the fire pit, encircle it with rocks, and keep water or sand nearby for quick extinguishing.^[25] Never start a fire if local restrictions are in place due to dry conditions.^[21] Each s'more prepares in under 5 minutes and yields one individual serving as a quick snack.^[26] For the best texture, roast the marshmallow until pliable and slightly gooey but not fully liquid, ensuring it integrates smoothly with the chocolate's melt from the marshmallow's heat—roles that the graham crackers support by providing structure.^[19]

Variations and adaptations

Flavor variations

Flavor variations of the traditional s'more maintain the core graham cracker-marshmallow-chocolate sandwich while incorporating add-ins to enhance taste profiles. These modifications often involve spreading or layering complementary ingredients between the components before assembly and toasting.^[27] Sweet enhancements commonly include nut butters, caramel, and fresh fruits to add richness and texture. Peanut butter spread on the graham cracker introduces a salty contrast to the sweetness, creating a popular riff known as the "peanut butter s'more."^[27] Similarly, Nutella or caramel-filled chocolate bars provide a creamy, indulgent layer that melts seamlessly with the toasted marshmallow.^[27]^[28] For fruit additions, sliced strawberries or bananas are layered in to offer tartness or tropical notes, as seen in strawberry s'mores and banana-caramel s'mores.^[29]^[30] Peppermint chocolate, such as patties, delivers a cool, minty holiday twist when substituted for plain chocolate.^[31] Spice infusions elevate the s'more by incorporating warming or bold elements into the chocolate or graham layers. Cinnamon-dusted homemade graham crackers add a subtle aromatic depth, enhancing the toasty flavor from roasting.^[32] Chili-spiced chocolate introduces a gentle heat, balancing the sweetness with a smoky edge, often achieved using bars infused with cayenne or ancho. Dietary adaptations focus on substitutions that accommodate restrictions while preserving the s'more's structure. Vegan versions replace gelatin-based marshmallows with agar-derived alternatives and use dairy-free chocolate, allowing for a plant-based sandwich. Dark chocolate variants reduce sugar content compared to milk chocolate, appealing to those seeking lower sweetness without sacrificing indulgence. Gluten-free graham crackers, made from rice or almond flour, enable enjoyment for those with celiac disease or gluten sensitivities.^[33] Regional flavors draw from local ingredients to localize the treat. Mexican chocolate s'mores incorporate disks spiced with cinnamon and chili, infusing the classic with earthy, warming notes traditional to Mexican hot chocolate.^[34] Canadian maple-infused versions drizzle pure maple syrup over the layers or use maple-flavored marshmallows, evoking the country's syrup heritage.^[35] The popularity of these flavor variations surged in the 2000s, fueled by dedicated cookbooks that expanded beyond the original recipe. Titles like So Much S'more to Do (2010) and The S'mores Cookbook (2013) featured dozens of add-in ideas, reflecting growing interest in customizable campfire treats amid the rise of food blogging. Continued interest is evident in recent publications such as the 2024 S'mores Cookbook: 365 Days of Mouthwatering S'mores Recipes by Gary Dortch, which includes 120 recipes from classics to gourmet twists.^[36]^[37]^[38]

Non-traditional forms

Non-traditional s'mores deviate from the classic handheld format by adapting to indoor environments, group settings, and integrated baked desserts, offering convenient alternatives that maintain the core flavors of graham crackers, chocolate, and toasted marshmallows. These variations emphasize ease of preparation without requiring a campfire, making them suitable for home kitchens or indoor gatherings.^[39] Indoor adaptations include microwave s'mores, which assemble the ingredients on a plate and heat for 10-15 seconds to melt the chocolate and puff the marshmallow, providing a quick treat in under a minute. Oven-baked bars layer graham cracker crust with chocolate and marshmallows, then broil for 1-2 minutes to achieve a gooey, toasted top, ideal for batch preparation. No-bake refrigerator versions mix melted chocolate and marshmallows with graham cereal or crushed crackers, often bound with condensed milk, and chill for 1-2 hours to set into portable bars. These methods enhance accessibility for those without outdoor cooking options, allowing enjoyment year-round in any weather.^[40]^[41]^[42] For group servings, s'mores dip arranges layers of chocolate chips, marshmallows, and graham cracker pieces in a cast-iron skillet, then bakes at 375°F for 10-15 minutes or torches the top for a bubbly finish, served with extra crackers for dipping to feed multiple people easily. S'mores fondue melts chocolate with cream over low heat or a campfire, paired with skewers of marshmallows and graham pieces for communal dipping, scalable for parties of any size. Campfire cones, though adaptable indoors via oven or grill, stuff waffle cones with mini marshmallows, chocolate chips, and graham bits, wrap in foil, and heat for 5-10 minutes until melted, offering mess-free individual portions that can be prepped in advance for crowds. These formats promote scalability, enabling preparation for 4-20+ servings without individual assembly.^[43]^[44]^[45] S'mores elements are frequently incorporated into baked goods, such as brownies with a graham cracker base, fudgy chocolate center, and marshmallow swirl baked at 350°F for 25-30 minutes, or cookies that sandwich chocolate ganache between graham-infused dough and toasted marshmallows. Pies feature a graham crust filled with brownie batter and topped with meringue, broiled briefly for a torched effect, while s'mores cupcakes combine a graham bottom, brownie or chocolate cake layer, and piped marshmallow frosting torched to golden brown. These desserts transform the s'more into structured, shareable treats suitable for events.^[46]^[47]^[48] As of 2025, modern trends highlight air fryer s'mores, assembling stacks in the basket and cooking at 390°F for 3-4 minutes to crisp the exterior while melting the interior, praised for speed and minimal cleanup in compact kitchens. Frozen s'mores treats blend ice cream with s'mores components, such as no-bake bars of softened vanilla ice cream mixed with crushed grahams and chocolate, frozen for 2-3 hours, or air-fried ice cream balls coated in graham crumbs for a quick 2-minute crisp. These innovations further accessibility for non-campers and scalability for summer parties, with options like nuts added briefly for texture in frozen versions.^[40]^[49]^[50]

Cultural impact

In American culture

The s'more has long been a cornerstone of American outdoor traditions, serving as a staple treat during camping trips since the 1930s, when it gained widespread popularity among Boy Scouts and Girl Scouts as a simple campfire dessert originating from a 1927 Girl Scout handbook recipe. This association extended to family vacations and national park outings, where the act of roasting marshmallows over an open fire became a ritual of communal enjoyment and connection with nature. By the mid-20th century, s'mores were routinely featured in scouting activities, including campfire gatherings, reinforcing their role in youth outdoor education. In American social practices, s'mores foster bonding in group settings, from family campfires that encourage shared storytelling and laughter to community events like municipal "s'mores nights" designed to build neighborhood ties. Within scouting, they complement the Camping merit badge requirements, which emphasize safe fire-building and outdoor meal preparation, helping participants develop teamwork and responsibility around the flames. These moments highlight s'mores' ability to create lasting interpersonal connections, often turning ordinary evenings into cherished rituals of collaboration and joy. Seasonally, s'mores evoke the warmth of summer and holidays such as the Fourth of July, where patriotic variations incorporate red, white, and blue elements into backyard barbecues, and Halloween, featuring spooky-themed dips for indoor gatherings. They symbolize the simplicity and nostalgia of American childhood, representing carefree moments of play and indulgence amid seasonal festivities. A 2023 Instacart survey revealed that 49% of Americans cite s'mores as evoking childhood memories, underscoring their enduring appeal as a touchstone for innocence and family heritage. On a broader level, s'mores embody the post-World War II emphasis on consumerism and leisure, aligning with the 1950s suburban boom when affordable outdoor gear and backyard fire pits made such treats accessible to middle-class families seeking affordable recreation. This era's rise in family-oriented camping, driven by baby boomer demographics and increased disposable income, elevated s'mores to an icon of relaxed domesticity and national leisure pursuits. In 2025, amid surging glamping trends—where luxury camping now matches traditional preferences according to industry reports—s'mores remain a nostalgic staple, with 27% of campers seeking to revive family traditions like roasting them around modern fire features.

In media and commerce

S'mores have appeared frequently in popular culture, often evoking nostalgia and humor associated with camping and childhood. In the 1993 film The Sandlot, a memorable scene features the character Ham teaching the newcomer Smalls how to assemble a s'more by the campfire, complete with comedic mishaps like burning the marshmallow, which has become an iconic trope for summer adventures.^[51] On television, s'mores are referenced in The Simpsons, such as in a 1991 episode where Marge offers Bart and Homer "milk and microwave s'mores," highlighting a convenient, indoor variation of the treat.^[52] In music, s'mores inspire folk and children's songs, like the upbeat "S'mores" track by Parachute Express, which celebrates the treat's simple ingredients and campfire joy, and Barney's educational tune that breaks down the assembly process step-by-step.^[53]^[54] Advertising campaigns have capitalized on s'mores' nostalgic appeal to promote key ingredients. Hershey's has run promotional efforts, emphasizing their chocolate bars as essential for the treat, with formalized partnerships starting in 2007 alongside Mondelez (Honey Maid grahams) and Kraft Heinz (Jet-Puffed marshmallows) to boost retail displays and seasonal marketing.^[55] These include nationwide tours like the Hershey's S'more Tour, which brought interactive s'mores-making experiences to events, and TV spots such as the 2021 "S'more Good Times Together" ad featuring family bonding over the snack.^[56]^[57] Camping brands like Coleman endorse s'mores through product integrations, such as their S'more Maker accessory designed for safe campfire roasting, tying into broader outdoor lifestyle promotions.^[58] A range of commercial products extend s'mores beyond the campfire into everyday snacking. Packaged options include Hershey's s'mores kits, which bundle chocolate, grahams, and marshmallows for easy preparation and drove record sell-through in 2025 retail programs.^[59] Cereal-based items like Golden Grahams S'mores Treat Bars combine crunchy graham cereal, chocolate chips, and marshmallows into portable snacks, with variants promoted in 1980s commercials evoking campfire fun.^[60]^[61] Seasonal flavors appear in ice creams, such as Ben & Jerry's Gimme S'more!, featuring chocolate ice cream with marshmallow swirls and graham cracker chunks, and in flavored coffees like Bones Coffee's S'morey Time medium roast, infused with chocolate, toasted marshmallow, and graham notes.^[62]^[63] Branded innovations highlight s'mores in specialty lines, including the Girl Scouts' S'mores cookies, introduced in 2016 as graham sandwiches with chocolate and marshmallow filling to commemorate a century of cookie sales; they became an annual bestseller but will retire after the 2025 season.^[64]^[65] In 2025, major brands expanded vegan options, with Dandies offering gelatin-free marshmallows for plant-based s'mores and 7th Heaven providing dairy-free chocolate bars suitable for the treat.^[66]^[67] The U.S. market for s'mores-related products reflects strong seasonal demand, with the North American marshmallow segment—a core component—valued at $416.39 million in 2025 and projected to grow at 6.81% CAGR through 2033. Hershey's s'mores initiatives alone generated over $70 million in incremental sales in 2021, contributing to category expansion amid rising at-home consumption.^[68]

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I Tried The Viral Air Fryer S'mores: Recipe & Review - BuzzFeed
Sep 23, 2024 · This simple, decadent recipe was indeed worth the hype. Especially if you're craving something VERY sweet at night as you get older.
[49]
Frozen Protein S'mores for the Fourth of July – WellPlated.com
Jun 24, 2025 · These no-bake frozen s'mores bars are cold, creamy, and high protein. Perfect for Fourth of July parties, BBQs, and hot summer nights.
[50]
Remembering The S'Mores Scene From 'The Sandlot' - UPROXX
Aug 10, 2015 · One of those is the joy of squeezing a toasted marshmallow and a piece of chocolate in between two graham crackers and creating a s'more.
[51]
Would you boys like some milk and microwave s'mores? | The ... - Yarn
The Simpsons (1989) - S02E21 Comedy clip with quote Would you boys like some milk and microwave s'mores? Yarn is the best search for video clips by quote.
[52]
S'mores - song and lyrics by Parachute Express - Spotify
S'mores · Recommended based on this song · Popular Tracks by Parachute Express · Popular Releases by Parachute Express · Popular Albums by Parachute Express.Missing: references | Show results with:references
[53]
Barney – S'Mores Lyrics - Genius
You get a graham cracker and you break it two. We've got a graham cracker and we break it like you. You get a chunk of chocolate and you put it right there.Missing: folk | Show results with:folk
[54]
[PDF] History Of S Mores - Tangent Blog
S'mores are not just a tasty treat; they symbolize nostalgia and the American spirit of adventure. They evoke memories of camping trips, backyard bonfires, and ...Missing: survey | Show results with:survey
[55]
Hershey, Mondelez, Kraft Heinz Come Together to Push S'mores
Jul 20, 2015 · The three companies have been working together to push s'mores at retail since 2007, but this is the first time they have extended the campaign ...
[56]
Case Study: Hershey's S'more Tour | Work - GMR Marketing
When Hershey's launched a campaign that was all about warming hearts, we knew we couldn't just hand out samples. Our nationwide tour brought S'mores beyond the ...Missing: history | Show results with:history
[57]
Hershey's TV Spot, 'S'more Good Times Together' Song by Eddie ...
Mar 22, 2021 · There is no short of joy when a kid surprises his family by gathering what they need to make s'mores and setting up a fire.
[58]
Coleman S'More Maker for the Campfire | Tales of a Ranting Ginger
Jul 10, 2013 · We love all things Coleman! I've never had one that broke, and they last forever! The smores maker looks awesome!! My recent post Arm & ...Missing: brand endorsements
[59]
Hershey turns s'mores season into a retail sales powerhouse
Sep 25, 2025 · For example, since 2007, The Hershey Company has formally partnered with Honey Maid graham cracker maker Mondelēz and Jet-Puffed marshmallow ...Missing: history | Show results with:history
[60]
Golden Grahams ™ S'mores Treats Bars King Size (12 ct) 2.1 oz
These king size, Golden GrahamsTM S'mores treat bars are a delicious blend of rich chocolate, marshmallow pieces, and crunchy Golden GrahamsTM cereal.Missing: Keebler Ben Jerry's
[61]
Golden Grahams made into s'mores commercial 1980 - YouTube
Apr 15, 2011 · Watch hundreds of other classic '80s commercials at youtube.com/MrClassicAds1980s.Missing: products Keebler Ben Jerry's
[62]
Gimme S'more! Ice Cream | Ben & Jerry's
Rating 4.5 (427) Ben & Jerry's S'more ice cream is hands down the best ice cream ever. The rich chocolate, gooey marshmallow swirls, and crunchy graham cracker chunksMissing: Keebler Golden
[63]
https://www.bonescoffee.com/products/smorey-time-by-bones-coffee-company
[64]
Girl Scouts introduce S'mores cookies for sales centennial
Jan 4, 2017 · Girl Scout S'mores Cookies, being introduced this year in honor of 100 years of cookie sales, are graham sandwich cookies with creamy chocolate ...
[65]
Girl Scouts' 2025 Cookie Season Kicks Off Nationally, Helping Girls ...
Jan 7, 2025 · At the close of the 2025 cookie season, two beloved cookie flavors, Girl Scout S'mores® and Toast-Yay! ®, will be retired.
[66]
S'mores and More: The Best Vegan Marshmallows - VegNews.com
Vegan marshmallows use carrageenan or agar agar instead of gelatin. Brands like Dandies, Freedom Mallows, and Max Sweets offer vegan options.
[67]
The Best Vegan Chocolate for S'mores (Reviewed) - VegOut
May 23, 2025 · 7th Heaven Chocolate This vegan brand offers a tasty selection for your s'mores-making needs. Go traditional with their Classic Chocolate Bar.
[68]
North America Marshmallow Market Size, Share, 2033
Mar 24, 2025 · The North America Marshmallow Market was worth USD 416.39 billion in 2025 and is anticipated to grow at a CAGR of 6.81 % from 2025 to 2033.
[69]
case study: The Hershey Company - Brand Activation Consulting
Hershey's S'mores grew 30% and $70MM in 2021 and is supported from March –September with 3-waves of advertising and merchandising pallets and endcaps in most ...