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ScreenX

ScreenX is a multi-projection technology developed by CJ 4DPLEX that delivers an immersive 270-degree panoramic viewing experience by extending select scenes from films onto the side walls of the theater , in addition to the main screen. This format, which can expand visuals by up to 300% during key moments in collaboration with filmmakers, surrounds audiences with dynamic projections to enhance storytelling and create a more engaging cinematic environment. Introduced in 2012 as the world's first multi-projection system, ScreenX was created by CJ 4DPLEX, a subsidiary of CJ CGV known for pioneering premium cinema formats including 4DX. The technology debuted in South Korea and has since expanded globally, with auditoriums featuring specialized projectors and acoustic treatments to ensure seamless image and sound integration across all surfaces. As of July 2025, ScreenX operates in more than 435 locations worldwide, including recent expansions through partnerships with major exhibitors such as Regal, Cinemark, AMC, and Cinépolis, which have introduced dozens of new venues in the United States, Europe, and Latin America. Distinct from other immersive formats like or —which focus on larger screens or motion effects—ScreenX emphasizes panoramic expansion without physical sensations, making it suitable for a broad range of genres from action blockbusters to concerts. Notable releases in ScreenX, such as in 2024, have achieved record-breaking opening weekends for the format, underscoring its growing popularity in enhancing viewer immersion. Ongoing innovations include integrations with other CJ 4DPLEX technologies, such as ULTRA 4DX, to offer combined experiences in select theaters.

Overview and History

Concept and Debut

ScreenX is an immersive format that expands the traditional viewing experience into a 270-degree by projecting additional onto the side walls of the theater, enveloping audiences in the film's visuals without requiring special . Developed by CJ 4DPLEX—a subsidiary of the South Korean operator —the technology aims to transcend the constraints of conventional single-screen presentations, creating a more enveloping environment through multi-projection systems. The concept emerged in as part of CJ 4DPLEX's efforts to innovate cinematic , inspired by advanced multi-projection methods that allow scenes to extend beyond the front screen, simulating a broader akin to real-life perception. This approach prioritizes enhancing emotional and spatial engagement for viewers, particularly in dynamic sequences, while maintaining compatibility with standard workflows. ScreenX debuted publicly at the 2013 , where it premiered with the 30-minute short film The X, directed by , as a demonstration of its potential for action-oriented storytelling. Commissioned specifically to showcase the format, The X utilized the side projections for chase and combat scenes, receiving initial acclaim for its innovative visuals despite some audience adjustment to the expanded field. In its early phase, CJ 4DPLEX partnered with regional cinema chains in , beginning with installations in , to roll out the format commercially starting late 2013. The initial focus was on live-action films, leveraging their straightforward projection requirements to adapt content efficiently for the multi-screen setup.

Development Milestones

CJ 4DPLEX, the primary developer of ScreenX technology, was established in as a of to advance innovative cinema experiences. The company focused on multi-projection systems, leading to the creation of ScreenX as a 270-degree immersive format. ScreenX achieved its first commercial installation in 2013 at a theater in , where it premiered with a to demonstrate the expanded projection onto side walls. This debut was rapidly followed by adoption across , with installations in and by the mid-2010s, driven by CJ CGV's regional network and partnerships with local exhibitors. A key milestone occurred in 2017 with ScreenX's entry into through collaborations with chains like , which helped double the global screen count to 128 locations by year's end. That same year, CJ 4DPLEX introduced Ultra , combining ScreenX visuals with motion effects for enhanced immersion. International expansion accelerated, including the launch of India's first ScreenX theater at INOX Megaplex in in July 2019. In December 2019, the format reached Europe with the opening of a major auditorium in , , boasting 398 seats and positioning it as one of the largest at the time. By 2022, ScreenX had grown to 364 screens across 37 countries, bolstered by strategic alliances such as with for deployments in and . In 2025, innovations included the integration of sound systems in select theaters, such as the new four-sided ScreenX auditorium at CGV Yongsan I'Park Mall, to complement the visual expansion with multidimensional audio; by mid-2025, the format operated in over 430 locations worldwide across 40 countries.

Technology and Production

Core ScreenX System

The core ScreenX system employs a multi-projection setup that combines a primary front screen with projections onto the auditorium's side walls, creating a 270-degree panoramic for immersive viewing. This hardware configuration typically utilizes three synchronized projectors: one for the main screen and two for the left and right side walls, enabling seamless extension of select scenes into the viewer's . Projection technology in ScreenX relies on high-resolution laser projectors, such as dual CP4455-RGB pure laser units for the central screen, paired with edge-blending software to merge images without visible seams across the non-parallel surfaces. This process involves correction to adjust for distortion and masking to align precisely with the theater's , ensuring a continuous visual field. Auditoriums for ScreenX require side walls suitable for projection, with the system using and masking to adjust for the theater's geometry and ensure a continuous . The format integrates with standard sound systems without requiring specialized audio modifications. Synchronization occurs through a central management device that distributes time-code-based signals (e.g., from Digital Cinema Packages) to all projectors, enabling real-time alignment of side projections with the main film feed and preventing temporal or spatial disorientation during extended scenes. To enhance and , side projections activate only during designated immersive moments, remaining dimmed or inactive otherwise to reduce visual overload, with theater layouts offering adjustable seating options for viewer comfort.

Filming and Process

Films for ScreenX can be prepared through two primary approaches: native filming during production or conversion in . In native filming, productions employ three synchronized cameras—one for the main screen and two additional ones positioned to capture content for the side screens—allowing for seamless 270-degree coverage from the outset. This method requires careful coordination of crew and equipment to avoid intrusions into the frame, as demonstrated in early implementations like the 2013 film The X, where over 30 personnel were aligned behind the cameras during key shots. For post-production conversion, existing films are adapted by CJ 4DPLEX teams in collaboration with filmmakers and visual effects studios, focusing on extending select scenes to the side screens using computer-generated imagery (CGI) and other digital extensions. This two-stage workflow begins with identifying and archiving suitable assets from the original footage, followed by creating panoramic material via specialist rigs or VFX pipelines. Korean firms often handle the CGI creation for side content, emphasizing action-oriented sequences to enhance immersion without altering the core narrative. Scene selection is critical, prioritizing panoramic landscapes, high-speed chases, or expansive environments that benefit from peripheral expansion, while ensuring dialogue and focal action remain centered on the main screen to maintain . For instance, conversions target moments like water splashes or battlefield vistas to activate , avoiding overuse that could distract from the primary storyline. In , the extended side undergoes to match the main 's tonal consistency, followed by mastering and quality control to ensure across screens. Proprietary CJ 4DPLEX software then integrates the main file with the side , using edge blending for a seamless visual flow during playback. Testing occurs to verify immersive effects without disrupting viewer focus, often involving studio approvals to align with creative intent. Guidelines advise filmmakers to minimize overly complex elements in adaptable scenes, as these can complicate extensions.

Advanced Formats

Ultra 4DX

Ultra 4DX represents an advanced iteration of the ScreenX format, first introduced in 2017 as "4DX with ScreenX" by CJ 4DPLEX at the CGV Yongsan I'Park Mall theater in , integrating the 270-degree panoramic projection of ScreenX with the multi-sensory elements of motion technology. This combination aims to elevate viewer immersion by extending film visuals across side walls while incorporating dynamic physical sensations, marking a significant evolution in cinematic presentation. The format was later rebranded as Ultra 4DX in February 2024 to emphasize its premium status among immersive theater options. Key features of Ultra 4DX include motion-enabled seating that delivers vibrations, tilts, and wind simulations synchronized to on-screen action, complemented by environmental effects such as scents, water sprays, and dynamic lighting to mimic atmospheric conditions in the film. These elements are calibrated to align precisely with the movie's narrative timeline, utilizing over 21 distinct effect types per production to create a cohesive sensory without distracting from the core visuals. The technical integration demands specialized of auditoriums, including of motion platforms, effect delivery systems, and multi-projector setups to ensure seamless synchronization between the expanded projections and physical cues. The debut of in 2017 at CGV Yongsan achieved a 97% attendance rate during its initial operational period, demonstrating early audience enthusiasm for the blended panoramic and sensory immersion in select screenings. This format targets action and adventure genres, where the motion and environmental effects amplify tension and excitement, particularly in live-action productions that allow for nuanced synchronization with realistic movements and settings.

Four-Sided ScreenX

The Four-Sided ScreenX format represents the most advanced iteration of the ScreenX technology, launching on January 24, 2025, at the CGV Yongsan I'Park Mall theater in South Korea, where projections extend across all four walls and the ceiling to deliver a near-360-degree immersive viewing experience. Key enhancements include full integration of a ceiling screen, enabling vertical immersion for dynamic scenes such as aerial flights or falling rain, which was not possible in prior formats; this is paired with Dolby Atmos spatial audio utilizing 54 speakers to create an enveloping soundscape that synchronizes with the expanded visuals. The 200-seat auditorium incorporates fully reclining chairs to enhance comfort during extended immersion. Technically, the system employs multiple high-lumen projectors for the four-wall and ceiling projections, incorporating advanced edge-blending algorithms to produce seamless, distortion-free images across irregular surfaces. The theater design optimizes viewer positioning with tiered, angled seating arrangements that ensure equitable sightlines to all projection areas, reducing peripheral blind spots. Initially rolled out as a premium offering limited to select locations in as of 2025, the format elevates post-production demands for synchronized multi-surface visuals. Unlike earlier ScreenX variants or the Ultra format, Four-Sided ScreenX eliminates overhead viewing limitations by dedicating content creation to ceiling-specific elements.

Global Deployment

Installations Worldwide

As of late 2025, ScreenX technology is installed in over 435 auditoriums across more than 40 countries, reflecting steady global expansion driven by partnerships with major chains. Asia serves as the primary hub for ScreenX, with over 200 screens concentrated in , , and , where the format originated and continues to dominate premium cinema offerings. In , operates the core network, including innovative variants like the world's first four-sided ScreenX theater. and host significant clusters, bolstered by recent additions such as two new ScreenX auditoriums at Taiwan's . North America accounts for more than 100 ScreenX installations, primarily in the United States through leading operators like Cinemark, Regal, and . Cinemark leads as the top U.S. exhibitor, integrating ScreenX with luxury features in urban venues, while 's 2025 rollout added 25 new locations across the U.S. and select European sites. Regal and other chains like Marcus Theatres and B&B Theatres contribute through dedicated ScreenX auditoriums, including B&B's record-setting 250-seat venue in . In , approximately 50 ScreenX screens are operational, with hosting one of the largest individual installations via . features over 30 screens, largely through expansions in , , and , marking the format's growing footprint in the region. Emerging markets in and the are gaining traction, with initial deployments such as a ScreenX auditorium in . Most ScreenX auditoriums accommodate 100 to 200 patrons, with standard configurations emphasizing immersive layouts. Premium amenities, including seating, are available in about 70% of locations, enhancing comfort in chains like Cinemark and Marcus Theatres. Infrastructure trends show a pivot toward urban multiplexes, where ScreenX integrates with high-end setups to attract audiences, alongside hybrid co-locations with large-format systems for enhanced viewing options.

Recent Expansions

In 2024, MJR Theatres launched its first ScreenX auditorium at the MJR Marketplace Cinema in , on November 22, coinciding with the releases of and . This marked a significant entry for the Michigan-based chain into premium multi-projection formats, enhancing local access to 270-degree panoramic experiences. Concurrently, B&B Theatres expanded its ScreenX footprint with two new U.S. locations, including openings at Portland Northshore 8 in , building on prior installations to strengthen regional premium offerings. The momentum continued into 2025 with Cinemark announcing an expansion of its partnership with CJ 4DPLEX, introducing six new ScreenX theaters in the United States, such as in and , as part of a broader rollout of 20 locations, with 14 more planned for 2026. This initiative aimed to capitalize on growing demand for immersive cinema amid industry recovery efforts. In , CJ 4DPLEX and extended their collaboration in June 2025, committing to 30 new ScreenX auditoriums and upgrades to 20 existing theaters across , , , and , targeting key urban markets to broaden premium format availability. Marcus Theatres further advanced U.S. deployment by opening three new ScreenX venues in April 2025 at Southbridge Crossing Cinema in ; Crossroads Cinema in ; and Addison Cinema in , timed to align with major summer blockbusters and boost attendance through enhanced viewing immersion. B&B Theatres complemented this with August 2025 expansions, including a new ScreenX at its Joplin 7 location in , elevating the chain's total U.S. ScreenX sites to 14. These developments have been propelled by robust performance, with North American grosses for and ScreenX auditoriums surging 47% in the first half of 2025 compared to the same period in 2024, driven by heightened consumer preference for premium formats amid blockbuster releases. Looking ahead, ongoing partnerships signal continued growth, with announcements like those from Cinemark and positioning ScreenX for further proliferation in international markets by the late 2020s.

Reception and Impact

Box Office Performance

ScreenX screenings have demonstrated steady financial growth since their commercial inception, with global revenue reaching over $40 million in 2018 from initial hit films, attracting more than 4 million attendees worldwide. This milestone reflected early adoption primarily in , where the format originated, and laid the foundation for expansion. By 2024, annual global grosses had climbed to $94 million, underscoring sustained momentum amid broader industry challenges. Among standout performers, (2022) stands as one of the highest-grossing releases in premium formats including ScreenX, generating over $50 million in combined and ScreenX formats globally, including $11 million from U.S. locations alone. In 2025, combined and ScreenX formats experienced a significant uptick, with North American revenues rising 47% in the first half compared to 2024, driven by summer blockbusters such as A Minecraft Movie—which earned $3.4 million in ScreenX, its highest title of the year—and immersive releases like 28 Years Later. This growth continued with record-breaking weekend earnings in May 2025. ScreenX contributes to the premium cinema sector, accounting for 5-10% of revenue in key adopting regions through elevated ticket pricing of $5-10 above standard admissions, which enhances per-screen averages. Overall, premium formats including ScreenX represented 15.6% of North American in 2024, up from 14.5% the prior year. Regionally, dominates ScreenX performance, generating approximately 60% of total revenues due to extensive installations—over 655 premium auditoriums across the continent—and strong local appeal. In contrast, the U.S. market is emerging, with post-2024 expansions yielding about 20% year-over-year growth, fueled by partnerships with chains like and Cinemark. The format's economic resilience post-pandemic stems from its immersive appeal, which has outperformed the overall market despite industry slowdowns; data from to 2025 highlights consistent recovery through premium draw.

Awards and Recognition

ScreenX has received several industry awards recognizing its innovative approach to immersive . In , it was honored with the ShowEast "Innovator of the Year" award for advancing premium exhibition formats. The following year, ScreenX earned the "Technology of the Year" accolade from the Cinema Technology Community Awards, highlighting its contributions to theater technology. Additionally, in 2020, ScreenX won a award at the in the Media, Visual Communications & Entertainment category for its 270-degree panoramic system. The format debuted at the , where it was praised for enhancing viewer immersion through its multi-screen projection. Trade publications have noted its ability to elevate blockbuster experiences, such as in action sequences, without disrupting the core narrative. Industry endorsements include collaborations with major studios, exemplified by ' partnership for , which featured over 56 minutes of exclusive ScreenX content tailored for the format. At CinemaCon 2025, CJ 4DPLEX executives highlighted ScreenX as a key technology for future-proofing cinema amid evolving audience preferences. While some feedback points to potential distractions during quieter scenes, ScreenX has generally garnered positive reception for its immersive qualities in high-energy films. ScreenX has been acknowledged in industry discussions as contributing to cinema's post-pandemic recovery, with expansions and format integrations driving renewed theater attendance, though no major awards have followed the 2020 Edison recognition.

Films and Adaptations

Notable ScreenX Releases

The technology saw further early adoption with The Great Battle in 2018, a historical epic that utilized ScreenX for immersive battle sequences. Hollywood adaptations began gaining traction in 2017 with King Arthur: Legend of the Sword, where wide landscape shots and action sequences were extended to the side screens for a more immersive medieval world. This was followed by Pirates of the Caribbean: Dead Men Tell No Tales, an early U.S. release in ScreenX, featuring naval battles and ship pursuits spilling onto the walls to heighten the sense of adventure. In 2018, Black Panther became the first Marvel Cinematic Universe film adapted for the format, with post-conversion work on action sequences like the Wakanda battles to project environmental details and combat across three screens. Asian blockbusters have showcased ScreenX's strengths in high-tension genres, such as Presents: Peninsula in 2020, where zombie chase scenes extended the chaos to the sides for a claustrophobic, surrounding threat. Recent releases in 2024 and 2025 have continued to push creative boundaries, with debuting musical numbers and fantastical landscapes across the screens for an enveloping experience. followed suit, adapting coliseum fights to surround viewers with the Roman spectacle. Looking ahead, 28 Years Later in 2025 employs the format for immersive horror, extending infected outbreaks and desolate settings to the walls for heightened tension.

Challenges in Film Conversion

Adapting films for ScreenX involves extending visual content across a 270-degree panoramic field, which poses notable technical hurdles in (CGI). Rendering CGI elements for the side screens requires precise integration to maintain visual coherence and avoid distortions or artifacts that arise from the expanded viewpoint, particularly in animated or VFX-heavy productions. These complications arise because standard CGI pipelines are designed for frontal projection, necessitating additional modeling and lighting adjustments for peripheral screens, which can introduce inconsistencies in and . As a result, studios have been cautious in adopting the format for major CGI-intensive franchises, with conversions often limited to select sequences rather than full films. Narrative balance presents another key challenge, as side screen projections risk diverting attention from central action during dialogue-driven or emotionally intimate scenes, potentially disrupting flow. To mitigate this, adaptations employ selective activation, where side screens remain inactive for the majority of runtime—typically engaging only during panoramic or atmospheric moments to enhance without overwhelming the primary focus. processes must therefore carefully synchronize content across screens, ensuring seamless transitions that preserve directorial intent and viewer orientation, as emphasized in guidelines for multi-projection formats. This approach demands close collaboration between teams and filmmakers to avoid perceptual overload. Cost and time barriers further complicate ScreenX conversions, with post-production workflows requiring specialized rendering, , and adjustments that extend timelines beyond standard releases. Native shooting for the format adds logistical complexity, as crews must incorporate extra wide-angle cameras or 270-degree rigs, increasing on-set coordination and crew demands. These factors contribute to higher expenses, often making conversions feasible only for select titles where the immersive benefits justify the investment, though exact figures vary by project scale. Genre limitations are evident in ScreenX's suitability, excelling in , sci-fi, and epic visuals that benefit from expansive environments but struggling with intimate dramas or certain elements. In dialogue-heavy or close-up focused narratives, side extensions can dilute emotional intensity or misdirect tension, such as in jump scares where peripheral distractions undermine the main screen's impact. Conversely, the format's strengths in wide landscapes and dynamic sequences highlight its niche appeal, prompting adaptations that prioritize genres with inherent spatial depth. Viewer adaptation challenges include occasional reports of among audiences sensitive to panoramic projections, stemming from the expanded that can cause visual disorientation similar to other immersive formats. Theaters address this through optional side screen dimming or positioning recommendations, with the format generally considered less intense than motion-based alternatives. Ongoing developments in techniques aim to refine these issues for broader .

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