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Shadowbox Studios

Shadowbox Studios is an film and television production facility located in , southeast of , offering extensive soundstages, backlots, and support services for media production. Founded in 2017 as Blackhall Studios, it rebranded to Shadowbox in 2022 following a $500 million strategic investment from Silver Lake, which supported the development of a premium soundstage platform exceeding 1.5 billion dollars in value and expanded its campus to approximately 850,000 square feet across nine stages. The studio has hosted major productions including : The Next Level and contributes to Georgia's growth, leveraging the state's tax incentives and infrastructure. As a privately held entity backed by , Shadowbox operates as a global platform, managing operations for partner facilities and emphasizing cutting-edge infrastructure to attract high-profile projects amid competition from established hubs like and . In 2025, it formed the Shadowbox Collective with Jordan's Olivewood Studios to enhance Middle Eastern capabilities, providing operational guidance for the 18-stage facility and tapping into regional incentives. This expansion reflects Shadowbox's strategy to scale beyond domestic markets while maintaining its core as one of Atlanta's largest independent studio operators, with facilities supporting diverse formats from blockbusters to television series.

History

Founding and early operations

Shadowbox Studios, originally established as Blackhall Studios, was founded in 2017 by Ryan Millsap and James Schulz in southeast , . The 53-acre facility at 1415 Constitution Road opened on January 2, 2017, equipped with nine soundstages encompassing more than 400,000 square feet of production space designed for shoots. This development leveraged 's film tax credits and the state's emergence as a major production hub, with the studios positioned to accommodate large-scale sets and crews. Early operations focused on providing turnkey production infrastructure, including soundstages ranging from 20,000 square feet upward, to attract and studio-backed projects amid Atlanta's booming industry. The inaugural production hosted at Blackhall was the horror thriller Schoolhouse, which depicted four teenage artists evading police in an abandoned building haunted by forces, marking the facility's debut in active use. Within its first year of operation, the studios secured multiple high-profile tenants, demonstrating rapid viability and contributing to the local economy through job creation in construction, set building, and support services. By late 2017, Blackhall had positioned itself as a competitor to established facilities like Pinewood (now Trilith), emphasizing purpose-built stages for blockbuster-scale productions while navigating initial challenges such as scaling and talent recruitment in a competitive market.

Ownership changes and rebranding

Blackhall Studios, established in 2017 in , , experienced its first major ownership transition in 2021 when it was acquired by Asset Management, a Los Angeles-based investment firm, in a deal valued at approximately $120 million. This acquisition encompassed the studio's facilities in as well as international assets, including development sites in the and on the U.S. , positioning as the controlling entity amid growing demand for production . In June 2022, the studio secured a $500 million strategic investment from Silver Lake, a focused on and investments, to fund expansive soundstage development exceeding $1.5 billion in total platform value. This infusion of capital supported the addition of 22 new soundstages in , bringing the total to 31 across 2 million square feet, while maintained majority ownership. Concurrently with the Silver Lake investment, the company unveiled a corporate from Blackhall Studios to Shadowbox Studios on June 14, 2022, reflecting its ambitions for global scalability and premium production capabilities. The name change emphasized enhanced operational infrastructure and strategic positioning in the competitive production market, without altering the underlying ownership structure beyond the minority stake implied by Silver Lake's involvement. No further ownership shifts have been publicly reported as of 2025.

Expansion and international initiatives

In 2022, Shadowbox Studios received a $500 million strategic investment from Silver Lake to support a premium soundstage platform exceeding $1.5 billion in value, enabling the development of additional facilities and a portfolio of 68 soundstages across over 4.2 million square feet of leasable area upon completion. This funding facilitated operational scaling in , where the studio expanded to 850,000 square feet including nine soundproofed stages ranging from 19,200 to 38,400 square feet. Shadowbox has extended its footprint internationally through ownership and partnerships. In the , the company owns Shinfield Studios near Reading, a complex with 18 sound stages, 38 workshops, and a 9-acre that became fully operational in 2024; in June 2025, Shadowbox secured £250 million in from Apollo-managed funds to support its ongoing development. In , Shadowbox was selected in July 2024 as the preferred proponent by the to develop and operate the Yatala Screen Industry Precinct, a 22-hectare site rezoned for use in September 2025; the two-phase plan includes an initial build of up to six sound stages, workshops, offices, a , and training facilities, culminating in over 500,000 square feet of space designed to be Australia's highest-quality studio complex. In the , Shadowbox announced a partnership in May 2025 with Jordan's Olivewood Studios in , under which it will manage operations as part of the "Shadowbox Collective" to enhance the facility's capabilities and attract international productions to the region's first specialized filmmaking complex. To oversee these initiatives, Shadowbox appointed a strategic leadership team in 2025, including executives focused on global sales, studio strategy, and expansion to bolster international offerings.

Facilities and capabilities

Soundstages and backlot

Shadowbox Studios operates nine soundstages at its facility, with individual sizes ranging from 19,200 square feet for Stages 1 through 7, 28,800 square feet for Stage 8, and 38,400 square feet for Stage 9. Each soundstage features a 40-foot working height, two elephant doors measuring 14 feet by 18 feet, whisper-quiet HVAC systems, dedicated power distribution, lighting grids, , exhaust fans, and remote-controlled bell and light systems for production coordination. These stages are fully soundproofed and air-conditioned, supported by ample on-site parking for base camps, trucks, and catering operations. The backlot spans 3 acres and includes a two-sided, 40-foot-tall bluescreen for visual effects integration, enabling flexible outdoor filming and chroma key work. It also houses a full-scale, functional replica of the White House Oval Office, complete with interior and exterior elements designed for easy set installation and repeated use in productions. Adjacent support spaces exceed 500,000 square feet, encompassing mill areas, set decoration workshops, vehicle storage for picture cars, fold-and-hold storage, catering facilities, and background holding zones, all purpose-built and power-ready to facilitate seamless transitions between soundstage and backlot activities.

Production support services

Shadowbox Studios offers over 500,000 square feet of support space across its campuses, designed for specialized production needs including mill spaces for , set decoration workshops, picture vehicle storage, and fold-and-hold areas for props and equipment. These areas facilitate on-site operations such as set building, storage solutions, catering facilities, and background holding, integrating seamlessly with the studio's soundstages and to streamline workflows. In March 2025, Shadowbox expanded its offerings with a new suite of production services, encompassing volume planning to optimize shooting schedules and resource allocation, as well as full-service studio management for end-to-end operational oversight. This initiative, aimed at enhancing production efficiency, is overseen by Mike Mosallam, an industry veteran appointed to drive these capabilities. The services position Shadowbox as a comprehensive platform beyond mere facility rental, supporting global film and television projects with tailored logistical and administrative assistance. Complementing these, the studio's Backlot Academy provides in-house workforce development through industry-led certifications and "last-mile" training programs, addressing skill gaps in areas like technical operations and production support roles. Internationally, Shadowbox extends support services via partnerships, such as its May 2025 collaboration with Jordan's Olivewood Studios for studio management and operational enhancements to bolster regional film . These efforts underscore a focus on scalable, on-site solutions that reduce external dependencies and accelerate production timelines.

Notable productions

Feature films

Shadowbox Studios has served as a primary production facility for numerous high-profile feature films, leveraging its soundstages and in , , to support visual effects-heavy and large-scale shoots. Among the earliest notable productions was (2019), directed by , which utilized the studio's expansive stages for key monster battle sequences and set builds. Subsequent films included Jumanji: The Next Level (2019), a sequel directed by featuring extensive practical sets and green-screen work across multiple stages. The studio also hosted Jungle Cruise (2021), directed by , where its backlot facilitated outdoor adventure scenes mimicking Amazonian environments. More recent projects encompass (2022), a DC Comics adaptation starring Dwayne Johnson that employed the facility for superhero action sequences; (2021), a musical drama directed by Stephen Chbosky using stages for interior school and home sets; (2023), a Netflix sci-fi thriller directed by Juel Taylor filmed amid the studio's production support infrastructure; (2023), a musical remake directed by Blitz Bazawule that built period-specific environments on-site; and (2022), a remake directed by Gary Alazraki leveraging the for wedding exteriors.
Film TitleRelease YearDirectorKey Studio Usage
2019Monster sequences and set builds
Jumanji: The Next Level2019Practical sets and green-screen work
2021Backlot for adventure exteriors
2022Superhero action sequences
2021Interior school and home sets
2023Sci-fi production support
2023Blitz BazawulePeriod-specific environments
2022Wedding exteriors on backlot
These productions highlight Shadowbox's role in attracting cinema to , often in conjunction with state tax incentives that offset costs for qualifying expenditures exceeding 30% of budgets spent in-state.

Television series and other media

Shadowbox Studios has hosted production for the HBO series , a 2020 horror drama based on Matt Ruff's novel, which utilized the facility's soundstages during filming in . The studio also served as a key location for Starz's Heels, a drama series depicting the rivalries in a small-town promotion, with for its two seasons occurring between 2021 and 2023. In addition to scripted series, Shadowbox has supported other media through technological advancements, including a 2025 partnership with NEP to install a state-of-the-art virtual LED wall stage, facilitating virtual production techniques for television and related content.

Economic impact

Contributions to local economy

Shadowbox Studios, located in South , has generated significant employment opportunities since its establishment as Blackhall Studios in 2017, creating nearly 1,000 direct jobs in , operations, and support roles. The studio's expansion, announced in 2021 and rebranded under Shadowbox, represents the largest private investment in South DeKalb's history, encompassing a $500 million commitment to add 1.2 million square feet of facilities across 155 acres. This is projected to yield over $1.1 billion in total economic impact , including nearly 6,700 jobs statewide through direct studio operations, induced spending, and effects. Locally, the project has spurred ancillary economic activity, such as during build-out and ongoing vendor contracts for , , and , contributing to DeKalb's broader film ecosystem that supports over 92,000 jobs across the state. To bolster local workforce participation, Shadowbox operates the Backlot Academy, an in-house training program launched in 2024 that offers certifications in skills like , , and work, targeting "last-mile" preparation for entry-level hires from the metro area. These initiatives align with DeKalb's entertainment incentives, including a $68 million package approved in 2022, which incentivize reinvestment in while amplifying the studio's role in sustaining Georgia's $4 billion annual direct film spending.

Influence of Georgia's tax incentives

Georgia's Entertainment Industry Investment Act of 2008 established a transferable equal to 20% of qualified production expenditures in the state, with an additional 10% uplift for embedding a "Made in Georgia" logo, resulting in effective credits up to 30% with no annual cap on issuance. This mechanism has driven record production spending, reaching $4.4 billion in fiscal year 2022, positioning as the leading U.S. destination for film and television work outside . The credits require in-state spending on labor, services, and infrastructure, incentivizing productions to utilize local facilities like soundstages, which directly benefits studio operators by increasing rental demand and revenue potential. The resulting surge in qualified productions created acute demand for dedicated studio space, catalyzing over $1.28 billion in infrastructure investments across from 2012 to 2022, including the development and scaling of facilities such as Shadowbox Studios (formerly Blackhall Studios, established in 2017 in DeKalb County). An independent economic analysis determined that 94% of studio owners, including those operating large complexes, would not have pursued or without the tax incentive's inducement of production activity, as it offsets the high fixed costs of soundstage development amid volatile industry cycles. For Shadowbox, this environment supported its rebranding and a $500 million announced in June 2022, adding 1.2 million square feet and 22 soundstages to reach a total of 46 stages, funded in part by anticipating sustained occupancy from credit-eligible projects. Legislative adaptations have further aligned incentives with studio growth; a 2024 Senate bill proposed direct infrastructure credits for mega-studios like Shadowbox, exempting up to 23% of statewide soundstage space from certain transfer caps to encourage further builds, though broader production credits remain the primary draw. Critics, including fiscal watchdogs, argue the credits represent a net cost to state revenues—estimated at $1 billion annually without full recapture—yet empirical data show they leverage multiplier effects, with each dollar credited generating $4.20 to $7.40 in economic output through induced jobs and vendor spending. Shadowbox's trajectory exemplifies this dynamic, as its facilities have hosted high-profile productions qualifying for credits, such as films, reinforcing the causal link between state policy and private infrastructure commitment.

Controversies

Land development disputes

In 2020, DeKalb County commissioners approved a land exchange allowing Blackhall Studios—predecessor to Shadowbox Studios—to acquire approximately 40 acres of protected greenspace in in exchange for 53 acres of the developer's adjacent , ostensibly to enable studio expansion amid Georgia's incentives. The transaction closed on January 29, 2021, despite an independent appraisal estimating a net $2 million loss to the county due to the disparity in land values and usability, with the received acreage later assessed at only $136,600. Critics, including environmental advocates, argued the swap breached original 2003 conservation covenants tied to the park's purchase using funds, which mandated perpetual public access and forest preservation in the South River watershed. The South River Watershed Alliance and other plaintiffs sued DeKalb County and Blackhall Real Estate Phase II, LLC (owned by studio founder Ryan Millsap) shortly after finalization, claiming the deal illegally converted irreplaceable —home to wetlands, trails, and —into private commercial use for soundstages and backlots. A December 2022 Superior Court ruling denied plaintiffs' request for an to halt development on the swapped parcel, citing insufficient evidence of imminent harm. However, the Court of Appeals in October 2024 vacated prior judgments and remanded the case for dismissal on grounds, shielding the county from further liability while leaving title transfers intact. Post-sale of the studio assets to Shadowbox in , Millsap retained ownership of the disputed 40 acres, which saw partial trail closures and fencing by mid-2022, prompting accusations of de facto privatization despite ongoing legal limbo. Expansion proposals tied to the swap envisioned portions of the adjacent 200-acre for additional production facilities, drawing protests over risks in an area already strained by pressures. By mid-2025, DeKalb officials shifted toward reversal or repurchase, with resolutions introduced in May and July to reclaim the parkland via or , citing unfulfilled development promises and public demand evidenced by over 1,300 signatures. Commissioners discussed buyback options in August 2025, potentially at fair market value, to restore public access and mitigate the swap's ecological and fiscal impacts, though Millsap's cooperation remains uncertain.

Leadership scandals

In April 2024, court documents revealed that Ryan Millsap, founder and former CEO of —which was sold for $120 million in 2021 and rebranded as —had exchanged text messages in 2019 containing racist and antisemitic content. The messages, filed in a Fulton County Superior Court dispute by Millsap's former attorney John Da Grosa Smith, included phrases such as "Fucking Black People" and "nasty Jews," along with stereotypes mocking the physical stature of Jewish colleagues and derogatory references to Black individuals. Millsap had cultivated a public image as a champion of diversity in Georgia's film industry, forging ties with Black and Jewish community leaders, publicly lauding Atlanta's "Black creative vortex," and earning accolades like the 2021 Most Admired CEO award from the Atlanta Business Chronicle for his inclusivity efforts. The disclosures highlighted a contrast between these initiatives and his private sentiments, which emerged amid Smith's lawsuit alleging a hostile work environment; Millsap's representatives dismissed Smith's claims as "extortionate." On April 21, 2024, Millsap issued a public , describing the texts as "flippant, careless remarks" made in jest among friends and expressing regret for any offense caused, while maintaining they did not reflect his beliefs or actions. Neither Shadowbox Studios nor its post-sale owner, Silver Lake Partners, issued statements on the matter, as Millsap had departed prior to the and revelations. No comparable scandals have been reported involving Shadowbox's current leadership, including Mike Mosallam, appointed in 2024.

Activist incidents and security issues

In October 2022, a fire erupted in the janitorial closet of a building within Shadowbox Studios' west-side complex in , causing limited damage but no injuries. An anonymous individual claimed responsibility via an online blog post, describing the act as intentional and issuing a warning against the studio's planned expansion into adjacent forested areas, which activists argued would contribute to and . Fire and Rescue investigated the blaze as suspicious but did not officially rule it , with the not involved at the time. The incident occurred amid broader opposition from environmental activists, including the Defend Forest , who viewed Shadowbox's $500 million expansion—encompassing over 1 million square feet of facilities—as part of a pattern of urban development threatening the ecosystem. In July 2022, activists protesting Shadowbox's land-clearing efforts on a 40-acre parcel acquired through a controversial 2021 swap with DeKalb County confronted and blocked an operator attempting to begin work. The standoff escalated when protesters threw rocks at the operator's truck, resulting in the vehicle being vandalized and set ablaze; arrived but withdrew without making arrests. This property, part of Intrenchment Creek Park traded for other county land, was targeted for soundstage , drawing criticism from residents and groups like Stop the Swap for allegedly undervaluing public greenspace in favor of private interests. Such direct actions reflected tactics employed by forest defenders, who linked Shadowbox's plans to wider campaigns against developments like the (derisively called "Cop City"), though studio representatives maintained no involvement in that project's land. These events highlight vulnerabilities at Shadowbox facilities stemming from activist opposition to expansion, with no reported injuries but prompting heightened vigilance. Ongoing litigation and protests, including blockades and , have delayed aspects of the studio's growth into ecologically sensitive areas, though no further or major breaches have been publicly documented since 2022.

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