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Sight & Sound Theatres

Sight & Sound Theatres is a Christian entertainment company based in the United States that produces live stage adaptations of Bible stories, featuring elaborate sets, live animals, and multimedia elements to create immersive theatrical experiences. Founded in 1976 by Glenn and Shirley Eshelman in rural Lancaster County, Pennsylvania, the company originated as a traveling multimedia show using slide projectors to tell faith-based narratives, inspired by Eshelman's background as a dairy farmer and his passion for storytelling with a spiritual purpose. It operates two primary live theater venues: one in Ronks, (the original Millennium Theatre), and another in , which opened in 2008, drawing families from around the world for its productions. In addition to stage shows, Sight & Sound has expanded into production through Sight & Sound Films and on-demand streaming via Sight & Sound TV, allowing global access to its content. Since its inception, the company has produced nearly 40 original shows and entertained over 25 million guests as of 2022, establishing itself as a leading destination for faith-based theater with annual attendance of approximately 1 million visitors across its locations. As of 2025, it has grown its global audience to 4 million people annually through live and digital platforms.

Company

Overview and mission

Sight & Sound Theatres is a family-owned entertainment company headquartered in Lancaster County, Pennsylvania, widely regarded as the largest faith-based live theater producer in North America. Specializing in original stage adaptations of biblical narratives, it draws over one million visitors annually to its immersive productions that blend theater, music, and visual effects to depict stories from Scripture. Founded by Glenn and Shirley Eshelman, the company has operated for nearly 50 years, creating almost 40 original shows that prioritize high-quality, accessible entertainment for families. At its core, Sight & Sound's mission is to reveal the power of by bringing stories of from the and history to life on stage and screen, serving through creative that highlights His character. This faith-driven emphasizes evangelical via engaging narratives rather than overt preaching, fostering spiritual reflection while delivering uplifting, family-oriented experiences suitable for all ages. The theaters' operational scope centers on two primary venues in , and , where productions feature panoramic stages enveloping the audience, live animals integrated into scenes, and custom-composed music scores to enhance the biblical tales. Shows typically rotate every few years, ensuring fresh content while maintaining a commitment to Christ-centered immersion that has sustained the company's growth as a unique destination for inspirational theater.

Leadership and organization

Sight & Sound Theatres was founded in 1976 by Glenn and Shirley Eshelman, who established it as a family-owned enterprise dedicated to multimedia presentations of Bible stories. The company transitioned to a second-generation family-led model in the mid-2010s, maintaining its ownership within the extended Eshelman family while emphasizing a collaborative, faith-driven culture that aligns with its Christian mission. This structure fosters an environment where employees, numbering over 800 across departments such as production, education through the Sight & Sound Conservatory, media, and occasional touring initiatives, work together to integrate creative and operational goals. In 2015, leadership shifted to CEO Matt Neff and President and Chief Creative Officer Josh Enck, both sons-in-law of the founders—Neff married to daughter Eshelman and Enck to another family member—who had joined the company in the as stage technicians and advanced through co-presidency roles since 2011. Neff oversees business operations and strategic growth, while Enck directs creative vision, production, and storytelling elements, ensuring the company's productions remain innovative and mission-aligned. Under their guidance, the organization has prioritized a unified approach that balances artistic excellence with fiscal responsibility, supported by key executives like of and Glenn Weaver. Since the 2015 leadership change, Sight & Sound has experienced explosive expansion, with Lancaster County staff growing by 60% to 630 and total employees reaching approximately 860 as of 2025, and annual attendance surpassing 1.4 million tickets sold by 2016, reaching a global audience of 4 million through live shows and digital platforms. New media ventures, including the launch of Sight & Sound TV streaming service in 2020 and Sight & Sound Films in 2023—highlighted by the theatrical release of I Heard the Bells earning $5.7 million—have extended its reach to over 175 countries. Facility upgrades, such as the 2018 installation of a $1.3 million, 113-foot-wide LED screen in , have enhanced production capabilities and audience immersion, contributing to near-sold-out seasons and ranking No. 50 among Lancaster County businesses in 2024.

Education programs

Sight & Sound Conservatory is a two-year post-secondary performing arts program offered by Sight & Sound Theatres, designed as a professional training initiative for aspiring performers. The program adopts a Christ-centered approach grounded in a biblical , emphasizing the of with artistic development to foster holistic growth in students. It prepares participants for careers in both secular and faith-based environments by equipping them with practical skills and a foundation in Christian principles. The curriculum focuses on three core disciplines: , , and dancing, with daily training sessions that build proficiency through structured classes. Students engage in hands-on experiences, including opportunities to perform in the company's professional stage productions, providing real-world application of their skills within the theater's operational environment. This integration allows for immersive learning, where classroom instruction directly supports active involvement in live shows, aligning with the organization's commitment to nurturing emerging talent. New classes commence annually, such as the Class of 2027, which began in fall 2025, enabling a cohort-based structure that promotes collaborative growth and performance readiness. Through apprenticeships and roles in productions, participants develop not only technical abilities but also character and discipleship, reflecting the program's dual emphasis on artistic excellence and . No other formal programs are offered by beyond this initiative.

History

Founding and early years

Glenn Eshelman, a dairy in , began his creative journey in the mid-1960s by producing multimedia slideshows that combined original photography, paintings, music, and narration to depict biblical themes and the beauty of creation. These presentations were initially shared with local church audiences, where they quickly gained popularity for their inspirational content and innovative use of , such as projectors and synchronized audio. Alongside his wife, Shirley Eshelman, Glenn expanded these efforts by traveling across the in a , selling photos and presenting shows at churches and events as far as . In 1976, the couple officially founded Sight & Sound Theatres as a family-owned, faith-based company dedicated to bringing biblical stories to life through live entertainment, emphasizing spiritual enrichment and redemption over purely commercial goals. That same year, Sight & Sound opened its first permanent venue, the Sight & Sound Auditorium (later renamed Living Waters Theatre), a 643-seat facility in , serving as a dedicated space for their productions. The inaugural show, A Land of Our Own, premiered in July 1976, celebrating American heritage through elements including live music and choreographed water fountains. Throughout the 1970s, the company produced nine multimedia presentations at the venue, such as America is Beautiful and Festival of Praise, which gradually incorporated more live performers and theatrical staging to create immersive experiences with inspirational and faith-based themes. This period laid the foundation for Sight & Sound's distinctive approach to purpose-driven theater, prioritizing audience inspiration and eventually biblical storytelling.

Growth and expansions

In the early 1990s, Sight & Sound Theatres expanded its operations to accommodate growing audiences and more ambitious productions by constructing the Sight & Sound Entertainment Centre in Strasburg, Pennsylvania, which opened in March 1991 with a capacity of 1,400 seats. This new venue, located about a mile from the original theater, allowed for larger-scale presentations compared to the previous 643-seat facility. The expansion marked a pivotal step in enabling elaborate biblical storytelling with enhanced multimedia and live elements. In 2009, the company closed the Living Waters Theatre to streamline operations. The company began producing full-length biblical productions in 1987 with Behold the Lamb and further developed original full-scale musicals centered on stories in the 1990s, exemplified by the 1995 premiere of at the Entertainment Centre, which featured custom sets, live animals, and a massive ark prop to immerse audiences in the narrative. This transition increased production scale, incorporating sophisticated staging and orchestral scores to elevate the theatrical experience beyond earlier revue-style shows. A devastating fire in January 1997 destroyed the Entertainment Centre, prompting a rapid rebuild that influenced subsequent growth. In response, Sight & Sound opened the Millennium Theatre in September 1998 in Lancaster County, Pennsylvania, a state-of-the-art venue with 2,000 seats and a 300-foot panoramic wraparound stage designed for immersive, multi-level productions. This facility incorporated advanced technology, including hydraulic lifts and surround-sound systems, to support the company's evolving large-scale musicals. To broaden its reach, Sight & Sound expanded beyond Pennsylvania with the opening of a second theater in , in May 2008, featuring 2,000 seats and a design nearly identical to the Millennium Theatre. The new venue debuted with Noah – The Musical and aimed to attract a wider national audience in the Ozark Mountains region, facilitating the rotation of productions between locations.

Challenges and milestones

In January 1997, a devastating fire destroyed the six-year-old Entertainment Centre in , causing an estimated $15 million in damage and forcing temporary closures of Sight & Sound Theatres' operations. The blaze, which originated in the early morning hours, consumed the main theater building and connected structures, though two set construction shops were spared. In response, the company rebuilt and reopened the larger Millennium Theatre on September 1, 1998, with enhanced facilities that supported continued growth in live productions. A significant leadership transition occurred in 2015, when Matt Neff assumed the role of and Josh Enck became , marking the second generation of family-influenced management as sons-in-law of Glenn Eshelman. Under their guidance, experienced explosive , doubling annual attendance at the Lancaster venue from approximately 300,000 to over 600,000 patrons, while expanding into media diversification including feature films and enhanced education initiatives like the Sight & Sound Conservatory. This period also saw a 60% increase in Lancaster County staff, broadening the organization's reach to a global audience of millions through new distribution channels. The in 2020 presented another major challenge, leading to theater closures and necessitating rapid adaptation to virtual formats. Sight & Sound launched its online streaming platform, Sight & Sound TV, that year, enabling audiences from over 175 countries to access productions remotely and sustaining engagement during restrictions. By 2025, the company had achieved key milestones, including over 36 original productions across nearly five decades and annual attendance exceeding 1 million visitors across its venues. Recent achievements underscore ongoing innovation, such as the announcement of the new original production Joshua, set to premiere live on stage in Lancaster in March 2026, continuing the tradition of bringing biblical narratives to contemporary audiences. Post-2015 expansions in film production and education programs have further solidified Sight & Sound's role as a multifaceted Christian entertainment entity, with initiatives like the Conservatory training emerging artists in theatrical storytelling.

Venues

Lancaster facilities

The Lancaster facilities of Sight & Sound Theatres have evolved over decades to support large-scale biblical productions, beginning with a modest venue and progressing to advanced infrastructure designed for experiences. The Living Waters Theatre, originally known as the Sight & Sound Auditorium, opened in 1976 as the company's first permanent location in Ronks, , with a capacity of 700 seats. It hosted smaller productions and served as a foundational space for the organization's early growth until its closure after the 2010 season. In 1991, Sight & Sound introduced the Entertainment Centre, a more expansive venue featuring an early panoramic stage setup to enhance visual storytelling. This facility, however, was completely destroyed by a on January 28, 1997, caused by sparks from a welder's torch during maintenance, resulting in an estimated $15 million in damages but no injuries among the 200 people inside at the time. The two on-site set construction shops survived the blaze, allowing continuity in prop and scenery production. Following the fire, the Millennium Theatre opened on September 1, 1998, as the current flagship venue with a capacity of over 2,000 seats and a 300-foot panoramic stage that wraps around the audience for an enveloping experience. The theater accommodates sets up to 40 feet high, advanced audio-visual systems, and multi-level staging to depict epic scenes from biblical narratives. Backstage infrastructure includes dedicated animal care facilities where live animals—such as camels, donkeys, sheep, and birds—live, train, and graze in outdoor pastures before performances, with handlers transporting them approximately 50 yards to the stage door. A scene shop and prop workshops support custom , ensuring elaborate, realistic elements like arks and landscapes for productions. Audience amenities feature accessible parking, restrooms, and seating options, along with on-site concessions offering snacks, drinks, and light meals like signature glazed almonds to enhance the pre- and post-show experience.

Branson facility

The Sight & Sound Theatres facility in Branson, Missouri, opened in 2008 as a 2,000-seat venue designed as a near-replica of the company's Millennium Theatre in Lancaster, Pennsylvania. This expansion marked the company's entry into the Midwest market, featuring a panoramic wraparound stage spanning 300 feet that surrounds the audience on three sides, enabling immersive biblical storytelling with sets up to 40 feet high. The theater incorporates live animal performances, with trained animals such as camels, horses, and birds integrated into productions through specialized staging. Located at 1001 Shepherd of the Hills Expressway in the heart of Branson's entertainment district, the 339,000-square-foot facility was purposefully sited to attract tourists seeking family-friendly experiences amid the area's vibrant show scene. Its design emphasizes biblical themes through architectural elements that evoke a sense of journey and wonder, starting from the entry driveway and enhancing the overall theatrical immersion for visitors. Technical features mirror those of the Lancaster venue, including hydraulic stage lifts for dynamic set movements, advanced audio systems with over 70 surround-sound speakers, and special effects like pyrotechnics and 3D video imaging. Regional adaptations include expansive parking accommodations, with dedicated spaces for tour buses to support large group arrivals common in Branson's tourism-driven economy. The Branson facility plays a key role in broadening the company's national footprint by hosting rotating biblical productions that complement those in , allowing for shared resources and diverse programming schedules. This dual-venue strategy has significantly boosted overall attendance, drawing over a million visitors annually across both locations and solidifying Sight & Sound's position as a major Christian theater entity.

Productions

Theatrical style

Sight & Sound Theatres specializes in immersive biblical musicals that bring epic stories from the to life through innovative and elements. Productions feature multi-level stages with sets reaching up to 40 feet high, where pieces rise dynamically through the floor to create a of depth and movement. A unique three-stage setup wraps around the audience, enabling 360-degree action that envelops viewers in the narrative. such as , video imaging, and artistic enhance the spectacle, while panoramic views foster audience without direct . Central to the style is the integration of over 100 live from various species, including camels, horses, donkeys, dogs, birds, and sheep, alongside animatronic creatures like lions for scenes requiring dramatic intensity. These are trained on-site and participate actively, adding authenticity and wonder to the performances— for instance, in productions depicting arks or menageries, dozens board stages alongside human performers. All elements, from elaborate costumes (hundreds per show) to custom-built sets, are designed and constructed in-house by dedicated teams. Original scores, composed specifically for each musical, blend orchestral arrangements with contemporary flair, while merges , , and fight sequences to propel the story forward. Shows typically run for 2 hours and 30 minutes, including a 20-minute , allowing time for the expansive narratives to unfold. Thematically, these musicals emphasize redemption and hope through stories, presented in a manner suitable for , avoiding overt proselytizing in favor of uplifting, character-driven tales. Casts of approximately 50 performers, many trained through the in-house Sight & Sound Conservatory's two-year professional program, deliver polished ensemble work that highlights emotional depth over preachiness. This approach evolved from the company's origins in slideshows with live music and effects to full-scale theatrical productions by the , incorporating advanced staging and larger ensembles to amplify the inspirational impact.

Lancaster productions

Sight & Sound Theatres in , has produced a rotating schedule of biblical productions since opening its first venue, the Living Waters Theatre, in 1976, typically featuring one major show per season that runs for one to two years before rotating to a new title. Over nearly 50 years, the company has presented nearly 40 unique productions, evolving from slideshows with live and water effects to full-length theatrical spectacles incorporating live animals, elaborate sets, and special effects. Early shows at the Living Waters Theatre emphasized American heritage and biblical themes, setting the foundation for the company's signature style of immersive storytelling. The inaugural production, The Wonder of It All, premiered in as a 10-week multimedia show rented at , highlighting creation and divine wonder through slides, , and narration. That same year, the permanent Living Waters Theatre opened with A Land of Our Own, a presentation celebrating America's founding and , featuring live and choreographed water fountains. In 1987, the theatre debuted its first full-length biblical production, Behold the Lamb, a biography of ' life that ran through 2006 with revivals in 1999–2001, 2004–2006, and 2009, incorporating live actors, sets, and a focus on . Another early highlight was Abraham and Sarah: A Journey of Love, which explored the couple's and with , running from 2000–2004 and reviving in 2008–2009 at the smaller Living Waters venue. Following the 1991 opening of the larger Millennium Theatre (now Sight & Sound Theatre), productions shifted to grander scales. Noah premiered in 1995 as an epic depicting the and construction to save Noah's family and animals, with a larger version running 1998–2001 and revivals in 2004 and 2013; it returns in 2025 from March 13 to December 31, featuring over 140 live animals and new songs. The Miracle of Christmas, debuting in 1996, portrays with massive sets and live elements, running seasonally from 1999–2011, 2013, 2015, 2017, 2019, and 2023. Daniel: A Dream, a Den, a Deliverer followed in 2002–2003, refreshed for a 2008 revival and returning in 2024, focusing on the prophet's trials, visions, and faithfulness in . Later productions continued the rotation of Old and New Testament stories. Joseph premiered in 2010–2011, rebooting in 2015, as an epic of betrayal, rise to power in Egypt, and family reconciliation, with dynamic staging and original music. Jonah ran in 2012 and 2017, bringing the prophet's reluctant mission to Nineveh to life with spectacular effects, a massive whale set, and themes of obedience and mercy. Moses debuted 2014–2015 and revived in 2023 with updates, chronicling the Exodus, plagues, and Red Sea parting through immersive projections and live animals. Jesus premiered in 2018–2019, innovating with a 113-foot LED screen to depict Christ's ministry, miracles, and crucifixion from multiple perspectives. Queen Esther opened in 2020 (delayed slightly by the pandemic), highlighting the orphan's courage to save her people from genocide amid Persian palace intrigue. David launched in 2022, tracing the shepherd boy's anointing, battles, and kingship with automated sets and a focus on God's faithfulness. Looking ahead, Joshua is scheduled to premiere in 2026, continuing the tradition of conquest and inheritance narratives from the Book of Joshua.

Branson productions

Sight & Sound Theatres' Branson facility opened in 2008, introducing full-length biblical productions to the venue, which often feature shows adapted from the originals with a typical 1-2 year delay to accommodate shared sets and staging across locations. The Branson schedule emphasizes tourist-friendly timing, aligning major runs with peak visitation seasons while incorporating panoramic staging and live elements tailored to the 2,000-seat theater's wraparound design. Since its debut, the venue has hosted over 15 distinct titles, blending epic narratives with music, , and animals to engage family audiences. The inaugural production, Noah, ran from 2008 to 2011 and returned in 2020, dramatizing the biblical flood story with an onstage ark, live animals, and dynamic flood effects to highlight themes of obedience and redemption. This was followed by Joseph in 2012–2013, which recounts the patriarch's journey from betrayal to triumph in Egypt through choreographed dances, elaborate costumes, and a focus on forgiveness. Jonah premiered in 2014–2015, portraying the prophet's reluctant mission with stormy sea sequences, a massive sea creature, and lessons on mercy and second chances. Subsequent runs included Moses (2016–2017), featuring the Exodus narrative with parting Red Sea visuals and the Ten Commandments revelation, emphasizing liberation and divine power. Samson took the stage in 2018–2019, exploring the strongman's rise and fall through feats of strength, betrayals, and redemption arcs amid Philistine conflicts. The production of Jesus in 2021–2022 brought the life, ministry, death, and resurrection of Christ to life with intimate crowd interactions and miraculous effects. Queen Esther ran from 2023 to 2024, depicting the Jewish queen's courage in saving her people from genocide, with royal pageantry, feasts, and themes of providence. A staple holiday offering, The Miracle of Christmas, has appeared annually in select years since 2008—including 2008–2011, 2013, 2017, 2019, 2022, and 2024—reimagining the with a towering , live animals, and festive lights to celebrate ' birth. Looking ahead, David debuts in 2025 as the story of the shepherd boy turned warrior-king, chronicling his battles, , and anointing with poetic interludes and epic confrontations like facing . This run extends through early 2026, followed by another installment of The Miracle of Christmas later that year.

Media extensions

Film production

In 2022, Sight & Sound Theatres launched its film division, Sight & Sound Films, with the release of the original feature I Heard the Bells, a Christmas-themed depicting the life of poet and the inspiration behind his famous carol. The film marked the company's entry into standalone cinematic storytelling, focusing on faith-based historical tales infused with dramatic and inspirational elements. Sight & Sound has also produced filmed adaptations of its live stage productions through partnerships with Fathom Events, bringing high-profile stories to theaters via cinematic captures. Key releases include Jonah in 2017, distributed to over 600 theaters for a one-night nationwide event; in 2018, which screened for three days due to high demand; in 2019, presented over three showings in April; in 2024 as a to theaters from August 30 to September 2; and Noah Live in 2025, which ran for one week starting September 18. These adaptations preserve the essence of the original stage versions while expanding access beyond live venues. The production approach for these films involves high-definition multi-camera filming of live performances to capture the theatrical scale, including live animals and panoramic sets, for both theatrical distribution and releases. Original films like I Heard the Bells build on this foundation by emphasizing faith-driven narratives with a theatrical flair, such as elaborate costumes and emotional depth drawn from the company's stage expertise. Following the challenges of , Sight & Sound expanded from these stage captures to developing standalone movies, with subsequent projects like the anticipated A Great Awakening further diversifying its media portfolio. These efforts have allowed brief crossovers to streaming platforms for broader distribution.

Streaming platform

Sight & Sound TV, the streaming platform of Sight & Sound Theatres, launched in 2020 as a subscription-based service in response to the , which had temporarily halted live performances. The inaugural broadcast featured the production Queen Esther in September 2020, marking the company's pivot to to maintain audience engagement during theater closures. This platform extends the theaters' mission of biblical storytelling beyond physical venues, allowing viewers worldwide to access content from home. The service offers a diverse library of faith-based programming, including full-length archived theatrical productions such as Jesus, Noah, David, Queen Esther, and Jonah, captured live on stage. In addition to these core shows, subscribers can explore behind-the-scenes content, such as exclusive looks at production preparations in Go Behind the Curtain segments, and original series like Sound Story, which delves into the musical elements of the performances. Family-oriented biblical narratives form the backbone of the offerings, emphasizing themes of redemption and hope suitable for all ages, with supplementary materials like sneak previews and event recaps enhancing the viewing experience. Key features include on-demand streaming for purchased or subscribed content, enabling anytime access to archived shows and specials, alongside live broadcasts of select performances and events. The platform integrates with dedicated mobile apps available on and , supporting viewing on smartphones, tablets, and compatible smart TVs for seamless portability. Pricing is structured at $8.99 per month or $89.99 annually, with options for individual shows and free teaser content to attract new users. Since its inception, Sight & Sound TV has grown to serve a global audience across over 175 countries, complementing live theater attendance by providing digital alternatives and expanding reach through filmed events and educational behind-the-scenes clips. This development has positioned the platform as a vital extension of the company's operations, with ongoing additions like recent streams of —Live! starting November 7, 2025 broadening its content library.

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