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Swingline

Swingline is a brand of durable staplers, punches, and related office fastening tools, renowned for innovations in workspace productivity. Founded in 1925 in New York City as the Parrot Speed Fastener Company, it pioneered the world's first top-loading strip stapler with adhesive-held staples in 1931, establishing an industry standard for efficient paper fastening.^[1] The company introduced its first electric stapler in 1969, facilitating high-volume stapling in offices and classrooms, and later developed the bestselling 747® Rio Red stapler in 2002, which became a symbol of reliable design.^[2] Acquired by ACCO Brands Corporation, Swingline marked its centennial in 2025 by launching refreshed product lines emphasizing craftsmanship and adaptability for hybrid work environments.^[1]

History

Founding and Early Years (1925–1940s)

Swingline traces its origins to 1925, when stationery wholesaler Jack Linsky established the Parrot Speed Fastener Company in New York City to produce staplers, marking his shift from distribution to manufacturing.^[3]^[4] The firm opened its initial manufacturing plant in Long Island City, Queens, focusing on reliable fastening tools amid a market dominated by hand-loaded devices.^[3]^[1] Early innovations included the 1928 launch of the Babe stapler, a compact model with a 2-inch throat depth designed for efficient one-handed operation and marketed across the U.S. and Canada.^[5] By 1937, the company introduced the first stapler featuring a channel for loading full strips of staples, eliminating the prior need to insert them individually and improving workplace productivity.^[6] In 1939, Parrot Speed Fastener reorganized and renamed itself Speed Fastener Company, reflecting expanded operations while retaining focus on durable, metal-constructed office fasteners like the No. 3 model, which measured 6 inches long with a 2.25-inch throat.^[4]^[7] Through the 1940s, amid World War II material constraints, Speed Fastener sustained growth by producing essential office supplies and began branding select staplers and staples as Swingline by at least 1946, laying groundwork for the trademark's prominence.^[8] The era emphasized robust, all-metal designs suited for heavy use, with models like early plier-style staplers gaining traction in commercial settings for their simplicity and reliability.^[9]

Expansion and Key Milestones (1950s–1970s)

In 1950, Swingline introduced the Tot 50, a compact mini stapler designed for portability and light-duty use, measuring approximately 3 inches long and weighing 1.5 ounces, which catered to growing demand for personal and school applications.^[2]^[10] This model, patented in design form in 1951, marked an early expansion into smaller, user-friendly tools beyond heavy-duty office staplers.^[10] The company, previously operating as Speed Products, underwent a rebranding in 1956 to Swingline, emphasizing its signature easy-loading mechanism and solid construction, which solidified its market identity amid postwar office equipment growth.^[10] In 1952, it launched the Model 27 stapler, a durable full-size model popular in educational settings, which received improvements in 1954 for enhanced performance and was produced in colors like green and teal to appeal to institutional buyers.^[11] By the late 1960s, Swingline achieved a major milestone with the introduction of the Model 747 in 1968, featuring a modern, ergonomic design with top-loading capability and capacity for 20-30 sheets, quickly becoming its flagship product and driving significant sales volume.^[12] This innovation reflected the company's focus on reliability and ease of use, contributing to its dominance in the stapler market. In 1970, founder Jack Linsky sold Swingline to American Brands for $210 million, a transaction announced that March, signaling the culmination of two decades of product-driven expansion and financial success under independent operation.^[13]^[14] Manufacturing remained centered in Long Island City, Queens, New York, supporting increased output without major facility relocations during this era.^[14]

Acquisitions, Relocations, and Challenges (1980s–1990s)

In 1987, Swingline was integrated as a division of ACCO World Corporation under the ownership of American Brands (later rebranded as Fortune Brands), consolidating its operations with ACCO's office products portfolio to streamline manufacturing and distribution of staplers and related supplies. This move followed American Brands' earlier acquisition of Swingline in 1970 and aimed to leverage synergies in the office supplies market amid growing competition from imported goods.^[15] During the early 1990s, Swingline faced mounting challenges from rising labor costs in its Long Island City, Queens facility, where employment had peaked at approximately 1,300 workers around 1980 but began declining due to economic pressures on U.S. manufacturing.^[16] In 1990, the company relocated production of pocket staplers, shifting about 300 jobs to a facility in Nogales, Mexico, to reduce expenses without significant union opposition at the time.^[17] By the mid-1990s, intensified global competition and the broader manufacturing crisis prompted further cost-cutting, including additional offshoring initiatives that eroded the domestic workforce.^[18] These relocations culminated in 1997 with the transfer of over 450 remaining jobs from Queens to Mexico, leading to the closure of the historic U.S. plant by 1999 and marking the end of Swingline's long-standing American manufacturing presence established since 1925.^[19] The shifts were driven by causal factors such as wage disparities—Mexican labor costs were substantially lower—and trade policies facilitating offshoring, though they contributed to local economic disruption in Queens without offsetting job creation in higher-value sectors.^[20] Despite these challenges, Swingline maintained its brand prominence in office products, supported by the parent company's resources.^[1]

Modern Era and Centennial (2000s–2025)

Following its integration as a division of ACCO Brands Corporation, Swingline sustained its reputation for reliable stapling solutions throughout the 2000s and 2010s, leveraging established designs like the 747 model that gained widespread cultural recognition through its depiction in the 1999 film Office Space.^[21] The brand emphasized durability and user-friendly features in desktop, heavy-duty, and electric staplers, maintaining a core lineup including the Optima, Cub, and Tot series for diverse office and home applications.^[22] In preparation for its 100th anniversary in 2025, Swingline announced the introduction of 37 new and refreshed products spanning seven lines, underscoring ongoing commitment to innovation in workspace tools.^[1] This included relaunches of retro-inspired models such as the compact metal Cub stapler, originally introduced decades earlier, alongside modernized versions of classic designs.^[23] On March 6, 2025, the company unveiled three specific retro and refreshed stapler lines engineered for enhanced productivity and jam-resistant performance.^[24] Complementing these product developments, Swingline initiated the "Take Your Swing" marketing campaign in May 2025 to highlight its century-long legacy of craftsmanship and to drive consumer engagement with updated offerings.^[25] By August 2025, further enhancements refreshed the 545 Standard and Tot Mini staplers, incorporating contemporary ergonomic and aesthetic improvements while preserving traditional functionality.^[26] These initiatives positioned Swingline to extend its influence amid evolving office environments, including hybrid work trends, through a blend of heritage designs and practical advancements.^[27]

Products

Core Stapler Offerings

Swingline's core stapler offerings encompass desktop, electric, heavy-duty, and specialty models tailored for office, educational, and industrial applications. Desktop staplers form the foundation of the lineup, featuring full-size models with capacities for up to 20 sheets of standard paper, ergonomic designs for comfortable use, and tacking capabilities for bulletin board fastening.^[28]^[29] The iconic 747 series, a hallmark since the 1950s, exemplifies durability with metal construction and reliable performance for everyday stapling tasks.^[30] Electric variants provide automated operation for high-volume needs, supporting flat clinch or standard staples with capacities ranging from 20 to 70 sheets depending on the model.^[31] Heavy-duty staplers address thicker stacks, handling over 100 sheets via ergonomic handles and robust mechanisms, while specialty options cater to niche requirements such as booklet making or industrial fastening.^[32] Mini and compact staplers, including the Cub model, offer portability for lighter duties without compromising on quality.^[22] In 2025, Swingline introduced refreshed retro lines for its centennial, blending vintage aesthetics with modern functionality in models like the Cub Compact Metal Stapler.^[24]

Accessory and Complementary Items

Swingline offers a range of staples engineered for compatibility with its staplers, featuring sharp chisel points that minimize jamming and ensure precise penetration through paper stacks of varying thicknesses. Standard staples suit everyday desktop use, while high-capacity variants, such as Optima staples with extended leg lengths, support stapling up to 60 or 70 sheets in compatible models like the Optima series.^[33]^[34] Staple removers form another core accessory line, designed for efficient extraction without damaging documents. The Ultimate Staple Remover employs a slim blade-style mechanism with a built-in magnet to capture removed staples, accommodating both standard and mini sizes for versatile, low-effort operation.^[35]^[33] For demanding tasks, the Heavy Duty model features a spring-loaded chrome handle with contoured ergonomics, enabling secure removal of heavy-duty staples from thick bundles.^[36] Additional options, like the Deluxe with extra-wide steel jaws, provide durability for frequent professional use.^[37] Complementary punching tools extend Swingline's offerings for document preparation, facilitating hole creation prior to or alongside stapling for binder insertion or organized filing. Manual punches include compact low-force models for single-hole tasks, emphasizing portability and reduced hand strain.^[30] Electric variants automate multi-hole punching for higher volumes, while three-hole options align with standard binder requirements, integrating seamlessly into stapler workflows for comprehensive office binding solutions.^[22]^[38]

Innovations and Technology

Pioneering Designs

In 1931, Swingline introduced the world's first strip stapler, incorporating a mechanism that allowed staples to be loaded in continuous strips rather than individually, which streamlined the refilling process and increased efficiency in office environments.^[1]^[39] This design marked a departure from earlier single-staple loaders, enabling users to handle higher volumes of documents without frequent interruptions for reloading.^[21] By 1937, the company developed a stapler with an integrated channel for accommodating rows of staples, making loading simpler and more intuitive compared to prior models that required manual insertion or disassembly.^[6] This innovation addressed common user frustrations with staple alignment and jamming, establishing a foundational loading system that influenced subsequent desktop stapler architectures.^[6] Swingline further advanced stapler ergonomics in 1939 with the top-loading design, which permitted staples to be inserted from the upper compartment without flipping the device or removing components, reducing loading time from minutes to seconds.^[2] Accompanying this was the formulation of a specialized adhesive that secured staples in their strips during handling and transport, preventing premature separation and enhancing reliability.^[2] These modifications collectively transformed staplers from cumbersome tools into practical office staples, prioritizing user accessibility and operational speed.

Recent Technological Enhancements

In December 2024, Swingline introduced the Optima enhanced series of electric staplers, comprising five models featuring QuickLoad™ technology, which enables front-loading staple insertion without disassembly for faster reloading.^[40] This enhancement builds on the brand's electric stapling line by reducing downtime in high-volume office environments, where manual reloading can interrupt workflow.^[41] Solenoid-driven mechanisms in the Optima electric staplers provide up to three times faster stapling speed compared to prior manual models, alongside jam-free performance guarantees when paired with compatible S.F. One™ staples.^[42] Models like the Optima 30 and Optima 45 incorporate adjustable modes for automatic or manual operation, low-staple LED indicators, and flat-clinch stapling for reduced paper distortion, supporting capacities from 20 to 45 sheets.^[43] These features address ergonomic and efficiency demands in modern workspaces, though independent testing of speed claims remains limited to manufacturer benchmarks. The 747 Business Stapler integrates patented Direct Impact Technology, which enhances staple penetration consistency across varied paper stacks without requiring excessive force, available in updated colors for aesthetic appeal.^[44] While not revolutionary, these refinements reflect incremental adaptations to user feedback on durability and usability, as evidenced by product specifications emphasizing reduced jamming and prolonged component life.^[31] No advanced digital integrations, such as connectivity or automation beyond basic electromechanical functions, have been documented in Swingline's recent offerings as of 2025.

Corporate Structure and Leadership

Founding Leadership

Swingline was founded in 1925 in New York City by Jack Linsky as the Parrot Speed Fastener Company, with its initial manufacturing facility established in Long Island City, Queens.^[1]^[3] Linsky, born in 1897 and an immigrant from Russia who arrived in the United States as a child, directed the company's early operations as its founder, president, and chairman, focusing on producing reliable stapling machines and office fasteners at a time when such tools were rudimentary and labor-intensive.^[45]^[3] Under Linsky's leadership, the company transitioned from the Parrot name to Speed Fastener and eventually to Swingline by the late 1940s, emphasizing durable, user-friendly designs that addressed inefficiencies in manual fastening methods prevalent in offices and factories.^[46] No co-founders or additional key executives are documented in the company's formative years, with Linsky's singular vision driving initial product development and market entry, including early innovations like simplified staple insertion mechanisms tested in the 1930s.^[47] His hands-on approach as the sole primary leader positioned Swingline for growth amid post-World War I industrial expansion, though the firm remained privately held under his control until later decades.^[3]

Ownership Transitions and Current Management

In 1970, Swingline was acquired by American Brands Inc. for $210 million, marking its first major ownership transition from independent status under founder Jack Linsky to integration within a larger conglomerate.^[13] American Brands, which later rebranded to Fortune Brands in 1999, retained Swingline as a standalone operation initially but pursued synergies across its office products portfolio.^[15] By 1987, Swingline was merged into ACCO World Corporation, another American Brands subsidiary focused on office supplies, effectively making it a division under ACCO World's management while preserving the Swingline brand identity.^[48] This internal restructuring consolidated manufacturing, marketing, and distribution efforts, with ACCO World handling oversight amid Fortune Brands' broader diversification strategy.^[49] In 2005, Fortune Brands spun off its ACCO World unit, which then merged with General Binding Corporation to form the independent ACCO Brands Corporation, a publicly traded entity listed on the New York Stock Exchange (NYSE: ACCO).^[50] This separation allowed ACCO Brands to specialize in office and consumer products, with Swingline continuing as a core brand within its portfolio.^[51] As of 2025, Swingline operates as a division of ACCO Brands Corporation, headquartered in Arlington Heights, Illinois, with no separate executive leadership; strategic and operational decisions for the brand fall under ACCO Brands' senior management.^[52] Thomas W. Tedford serves as president and chief executive officer of ACCO Brands, overseeing the company's global operations, including Swingline's product development and marketing.^[52] ACCO Brands maintains Swingline's focus on stapling solutions while integrating it into a broader lineup of office essentials, with ongoing emphasis on innovation and brand heritage.^[24]

Cultural and Market Impact

Iconic Role in Popular Culture

The Swingline stapler achieved iconic status in popular culture primarily through its depiction in the 1999 comedy film Office Space, directed by Mike Judge. In the movie, the character Milton Waddams, played by Stephen Root, forms a deep attachment to his red Swingline stapler, which is repeatedly relocated by office managers despite his mumbled protests, symbolizing the dehumanizing absurdities of corporate bureaucracy. The stapler's vivid red color was chosen for visibility on camera, with the prop created by painting a standard black Swingline model red, as the company did not produce red variants at the time.^[53]^[54] Office Space initially underperformed at the box office but gained a massive cult following via home video and television reruns, amplifying the stapler's cultural resonance as an emblem of workplace drudgery and individual resistance. Post-release demand from fans overwhelmed Swingline, leading the company to introduce red staplers, including the 747 model in "Rio Red," which became a bestseller and transformed the product's market perception.^[55]^[56] Swingline has since embraced the association, referencing the film in marketing materials and releasing limited-edition replicas, such as a 2019 partnership with 20th Century Fox to produce an exact reproduction of the film's 646 model stapler. The red Swingline remains a staple in office satire tropes, appearing in merchandise, fan recreations, and as a shorthand for 1990s cubicle culture, though no other media appearances have matched its prominence from Office Space.^[1]^[57]

Market Position and Reception

Swingline holds a significant position within the desktop stapler segment of the office supplies market, benefiting from its century-long brand heritage under parent company ACCO Brands Corporation, which reported consolidated net sales of $1.67 billion in 2024 across its portfolio of office, school, and consumer products.^[50] While specific revenue figures for Swingline are not publicly segregated, the brand contributes to ACCO's core office products category, which faces headwinds from reduced paper consumption but sustains demand through durable, everyday essentials like full-strip staplers.^[25] In the broader global staplers market, valued at approximately $1.5 billion in 2023 and projected to grow modestly, Swingline competes with brands like Bostitch and Rapid, maintaining relevance through widespread availability in retail channels such as Staples and Walmart.^[58] Consumer reception of Swingline products remains predominantly positive, with models like the Standard Desktop Stapler earning average ratings of 4.3 out of 5 from hundreds of verified buyers, praised for reliability, ease of use, and longevity—often lasting over a decade in heavy office environments.^[59] Users frequently highlight the brand's ergonomic designs and consistent performance, such as in the Optima Grip series, which facilitates effortless stapling of up to 25 sheets without jamming.^[60] However, some feedback notes minor issues, including excessive packaging on new units and occasional customer service delays for warranty claims, though these do not overshadow the overall durability reputation.^[61]^[62] To counter declining traditional office demand, Swingline has pursued marketing initiatives like the 2025 "Take Your Swing" campaign, emphasizing stylish, design-forward staplers to appeal to home offices and creative users, thereby broadening its market beyond corporate settings.^[25] This strategy aligns with ACCO's efforts to stabilize sales amid a 9.9% year-over-year decline in Q2 2025 net sales to $394.8 million, reflecting broader industry shifts toward digital alternatives.^[63] Despite these challenges, Swingline's entrenched brand loyalty—bolstered by its 1925 founding and innovations like the strip stapler—ensures steady consumer preference for proven mechanical reliability over cheaper, less durable imports.^[21]

Manufacturing and Operations

Historical Facilities

Swingline's manufacturing origins trace to its establishment as the Parrot Speed Fastener Company in New York City in 1925, with the first dedicated production facility opening in Long Island City, Queens, in 1931.^[1] This plant introduced the world's first patented strip stapler, enabling efficient loading of 100 staples, and served as the core site for early stapler assembly and innovation.^[1] By 1951, operations expanded and relocated within Queens to a facility at 32-01 Queens Boulevard, which became a landmark in the area's industrial landscape.^[14] The Long Island City plant, particularly the structure at Skillman Avenue and Van Dam Street (also referenced near 33rd Street), featured a prominent 60-by-50-foot neon sign reading "Swingline Staples," visible from afar and maintained by a team of six workers on rotating shifts until its removal.^[64] This site housed stapler production for decades, supporting the brand's growth under founder Jack Linsky and subsequent owners, including after the company's acquisition by Litton Industries in 1970.^[14]^[3] The Queens facilities operated until 1998, when Swingline closed the U.S. plant amid rising labor costs and global competition, relocating assembly to Nogales, Mexico, to reduce expenses. This shift marked the end of domestic manufacturing for the brand, with later production moving to China for further efficiency gains, though specific dates for the Asian transition remain tied to broader supply chain optimizations under ACCO Brands ownership.^[65] The original Queens buildings, including the faded red-brick factory, were repurposed for commercial and residential development, preserving their historical footprint in Long Island City's evolving skyline.^[66]

Supply Chain and Efficiency Decisions

In the late 1990s, Swingline shifted its manufacturing operations from facilities in New York to assembly lines in Nogales, Mexico, as part of a broader strategy to reduce production costs through offshoring.^[67] This relocation from two New York locations enabled annual savings of approximately $12 million, primarily by leveraging lower labor and operational expenses in Mexico compared to the United States.^[67] The move impacted around 300 U.S. manufacturing jobs, reflecting a common efficiency-driven decision amid rising domestic costs and competitive pressures in the office supplies sector.^[67] Subsequent supply chain adjustments under ACCO Brands, Swingline's parent company since the 1970s, further emphasized outsourcing to Asia for enhanced cost competitiveness. Many contemporary Swingline stapler models, such as the Metal Fashion series, are now produced in China, where ACCO maintains manufacturing facilities and supplier networks to optimize scale and pricing.^[68]^[69] This transition from Mexican production aligns with ACCO's global outsourcing practices, which prioritize low-cost regions to maintain profitability in commoditized products like staplers, though specific savings figures for the China shift remain undisclosed in public filings.^[70] Efficiency measures extend to supplier oversight and quality controls, with ACCO requiring its manufacturing partners—including those for Swingline products—to adhere to industry standards for product integrity and ethical practices.^[71] These decisions have sustained Swingline's market viability amid declining U.S. office supply manufacturing, but they underscore a reliance on international supply chains vulnerable to geopolitical disruptions and tariff changes, as evidenced by broader industry trends toward diversified sourcing post-2020.^[71]

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ACCO Brands Corporation's roots stretch back to the founding of Wilson Jones in 1893, the American Clip Company (ACCO) in 1903 and the Swingline Company in 1925 ...
[52]
GBC ANNOUNCES ORGANIZATION CHANGES - SEC.gov
Office brands include Swingline, Wilson Jones, Kensington and Day-Timer sold by units of ACCO World Corporation. Fortune Brands, headquartered in Lincolnshire, ...
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Our Leadership | ACCO Brands
OUR LEADERSHIP ; Thomas W. Tedford President and Chief Executive Officer ; Deborah A. O'Connor Executive Vice President and. Chief Financial Officer ; Cezary L.
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The Strange Story of the Infamous Red Stapler In Office Space - CBR
Apr 26, 2024 · Fan demand for the infamous red stapler used by the character of Milton in the film led to the creation of a red stapler by Swingline, when it didn't exist ...Missing: impact | Show results with:impact
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It's been 20 years since “Office Space,” and Swingline has never ...
“Swingline was the only company that didn't object,” Judge told The Ringer website in an oral history of Office Space. One problem: Swingline only made staplers ...
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How Cult Classic 'Office Space' Changed Pop Culture
Feb 19, 2014 · The prop department needed a bright color for the cameras and settled on red. Swingline, the company that made the stapler, was then inundated ...
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https://spy.com/articles/lifestyle/entertainment/swingline-red-stapler-office-space-1202879208/
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Where To Buy the Iconic Red Swingline Stapler from Office Space
Aug 18, 2022 · In 2019, 20 years after the film's release, Swingline partnered with Fox to produce an exact replica of the 646 stapler from the film. It ...
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Staplers Market Report | Global Forecast From 2025 To 2033
The global Staplers market size was valued at approximately USD 1.5 billion in 2023 and is expected to reach about USD 2.3 billion by 2032, ...
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Staples Customer Reviews for Swingline Desktop Stapler, 25-Sheet ...
Rating 4.3 (390) · Free deliveryMy old Swingline stapler bit the dust after 15 year. Love the new one. Works every time and is a good value. Staples Customer. Verified Buyer.
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Swingline Optima Grip Stapler, 25-Sheet Capacity, Silver (87816)
Rating 4.0 (546) · Free deliveryI received this stapler last week and I love it. It is so much easier to use than the standard Swingline that I had before. It staples with ease.....no more ...Missing: reception | Show results with:reception
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Customer reviews for Swingline Standard Desktop Stapler 20 ...
THE PACKAGING! the plastic-vinyl stuff vacuum SEALED around stapler is ABSURD AND UNNECESSARY! took me ACTUALLY 20 minutes to cut through vinyl stuff and ...
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Swingline Reviews - PissedConsumer
Pros: I have had many excellent swing line stapler in my career, Most other products good, Quality company. Cons: Cannot speak with an real live english ...
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ACCO Brands Reports Second Quarter Results - Business Wire
Jul 31, 2025 · Net sales were $394.8 million, down 9.9 percent from $438.3 million in 2024. Favorable foreign exchange increased sales by $2.6 million, or 0.6 ...
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Swingin' Past the Old Swingline Building - Brownstoner
Oct 11, 2013 · It's also the former home of Swingline Staples, founded by Jack Linsky in 1925 as the Parrot Speed Fastener Company, changing the name to Speed ...
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Manufacturing in America and Europe | An American Icon
Mar 9, 2010 · Apparently the Swingline company left New York for Nogales, Mexico, and subsequently dumped them for China. If we can't compete at making a ...<|control11|><|separator|>
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SWINGLINE LEGACY ENDS BIG SIGN'S LAST TO GO AS FIRMS ...
Jan 8, 1999 · The sign in front of the faded red brick factory at Skillman Ave. and 33rd St. still reads “Swingline Staples.<|control11|><|separator|>
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[PDF] Moving U.S. Manufacturing Offshore: Is Mexico a Viable Choice
For example, Swingline Staplers decided to move assembly lines from two locations in New York to Mexico, saving the company $12 million per year and affecting ...
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https://media.accobrandspartner.com/a/455808
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[PDF] ACCO Brands Corporation
We have manufacturing facilities in Australia, Belgium, Brazil, Canada, China, Czech. Republic, England, Germany, Italy, Mexico, Poland, Portugal, Sweden ...
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EX-99.1 - SEC.gov
ACCO Brands is the leader in branded consumer products ... Swingline®, Tilibra® and many others. More ... outsourcing production of certain of our ...
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[PDF] ACCO Brands ESG Report
Oct 6, 2025 · ACCO Brands' suppliers and manufacturing locations strive to follow industry-best practices to ensure the quality of our products As a result, ...<|separator|>