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The Tab Hunter Show

The Tab Hunter Show is an that aired on from September 18, 1960, to April 30, 1961, starring actor and singer as Paul Morgan, a carefree bachelor and cartoonist living in Malibu whose romantic adventures form the basis of his popular Bachelor at Large. The series follows Morgan as he navigates dating mishaps, work pressures from his newspaper boss, and interactions with his quirky circle of friends and household help, often leading to comedic situations that mirror episodes of his own strip. Key supporting characters include John Larsen (played by ), Morgan's stern newspaper editor; Peter Fairfield III (), his wealthy playboy friend; and Thelma (), the wisecracking housekeeper who keeps the household running amid the chaos. Produced and directed by , the show ran for a single 32-episode season on Sunday nights at 8:30 p.m. Eastern Time, sponsored by companies including Lorillard and , and was positioned opposite CBS's in NBC's effort to revamp its family-oriented Sunday lineup. Notable for featuring early appearances by guest stars such as and , the sitcom drew comparisons to for its bachelor-centric humor but received mixed critical reviews and modest ratings, ultimately leading to its cancellation after one season as part of NBC's broader programming shake-up. This marked Hunter's first starring role in a regular television series, capitalizing on his status as a 1950s following films like (1958).

Overview

Premise

The Tab Hunter Show centers on Paul Morgan, a 29-year-old living in a stylish beach house in , where he creates the syndicated Bachelor at Large. The strip draws directly from Morgan's own romantic escapades as a carefree , chronicling his lighthearted dating adventures and social mishaps along the sun-drenched shores of Malibu Beach. This coastal setting serves as the vibrant backdrop for the series' episodic tales of flirtations, misunderstandings, and humorous entanglements in the laid-back lifestyle. Morgan's professional life at Comics, Inc. involves turning his personal experiences into fictionalized panels, blending the boundaries between his real-world pursuits and the imaginative world of his artwork. His carefree bachelor existence—marked by frequent dates and spontaneous outings—often inspires the strip's content, but it also leads to comedic conflicts when reality intrudes on his creative process or vice versa. For instance, a romantic encounter might evolve into a plotline for the next installment, highlighting the show's core theme of how Morgan's amorous life fuels his professional success while occasionally complicating it. The premise underscores the contrast between Morgan's relaxed, pleasure-seeking lifestyle and his obligations as a working , including deadlines and interactions with colleagues at . His relationships with a close friend who shares in the antics and a stern housekeeper who manages his Malibu home add layers to these dynamics, often providing comic relief through their reactions to his endless parade of dates. This interplay emphasizes themes of freedom versus responsibility, with Malibu's idyllic environment amplifying the whimsical, romantic tone of Morgan's world.

Series format

The Tab Hunter Show followed a conventional half-hour format, with each episode running approximately 30 minutes, including time for commercials, and adhering to a standard structure of setup, comedic conflict, and resolution often centered on the protagonist's romantic escapades. The series featured self-contained stories that typically revolved around Paul Morgan's attempts to navigate his bachelor lifestyle, blending everyday mishaps with humorous romantic pursuits in a fast-paced manner designed for broad appeal. The tone of the show was lighthearted and whimsical, emphasizing comedy through visual gags, elements, and classic tropes such as mistaken identities and fleeting flirtations. Set primarily against the backdrop of sunny , episodes incorporated beach lifestyle humor, portraying the carefree coastal existence with scenes of , fast cars, and glamorous social scenes reflective of pop culture. This approach aimed to evoke laughter and smiles, avoiding deeper dramatic tension in favor of upbeat, escapist entertainment. A key narrative device was the integration of Paul Morgan's comic strip, Bachelor-at-Large, which paralleled his real-life events through on-screen depictions or references that heightened the comedic irony. Recurring motifs included frequent guest appearances by female stars serving as romantic interests, leading to episodic entanglements that underscored the show's focus on charm and light romance, while dialogue and sets wove in contemporary references to music, , and of the era.

Production

Development

The Tab Hunter Show was created by in 1960 as a starring vehicle for 1950s film heartthrob , aiming to capitalize on his appeal to draw young female audiences to television. The series originated from an announcement in on March 2, 1960, under the working title Bachelor at Large, with Shapiro serving as the initial writer, producer, and director of the pilot episode before stepping back to focus on other projects. The concept evolved into a lighthearted centered on a artist's romantic escapades, reflecting Hunter's persona as a charming while incorporating a meta-element where the protagonist's artwork mirrored his real-life adventures. By April 19, 1960, further details emerged in press coverage, including the title change to The Tab Hunter Show and confirmation of the lead role for Hunter as Paul Morgan, a living in —a setting chosen to evoke the glamorous, sun-soaked allure of the . was handled by Famous Artists Productions and Shunto Productions, the latter co-formed by Hunter and his agent Dick Clayton, who secured a 50% ownership stake for the star. Pre-premiere marketing emphasized Hunter's star power and the show's family-friendly romantic comedy tone as part of NBC's revamped Sunday evening lineup, scheduled for 8:30 p.m. ET starting September 18, 1960, directly competing against ABC's Lawman and the latter portion of CBS's The Ed Sullivan Show. This positioning sought to blend youthful appeal with broad accessibility, aligning with NBC's strategy to launch accessible sitcoms like National Velvet in the preceding half-hour slot.

Filming and crew

The Tab Hunter Show was filmed primarily at the Studios in , utilizing the facility's soundstages for interior scenes depicting the protagonist's beach house and office environments. Exterior shots, when required for the Malibu bachelor lifestyle central to the premise, were occasionally captured on location near beaches, though the majority of production remained studio-bound to accommodate the sitcom's fast-paced format. Direction of the series was handled by a core team led by , who directed the majority of the 32 episodes and served as producer, emphasizing efficient comedic timing suited to the tone. Assisting directors included Richard Kinon, William J. Hole Jr., and Philip Rapp, who contributed to specific installments, bringing experience from other lighthearted television productions of the era. Their approach focused on straightforward staging to highlight the ensemble dynamics and Tab Hunter's charm without elaborate visual effects. Phil Rapp took over as producer in October 1960 following the pilot. The show's creator Stanley Shapiro provided creative oversight for the pilot episode, drawing from his background in romantic comedies like Pillow Talk. Episode scripts were penned by a rotating group of writers, including contributions from Tokar himself and associate producers such as Charles Irwin and Robert M. Sherman, who tailored stories around the central comic-strip artist's escapades with an emphasis on witty dialogue and situational humor. Technically, the series employed cinematography captured via a standard multi-camera setup, typical for network sitcoms, which allowed for filming in front of a live to capture natural reactions and applause. The , an upbeat jazz-inflected composition titled "Tab Hunter Theme," was created by , enhancing the show's playful, swinging atmosphere. Production faced the era's standard challenges of a rigorous weekly turnaround to fulfill NBC's order of 32 half-hour episodes over a single season, necessitating streamlined for recurring interiors like the and syndicate office. This schedule, managed under Famous Artists Productions at , prioritized cost-effective filming to meet broadcast deadlines amid competition from established variety programs.

Cast and characters

Principal cast

Tab Hunter starred as Paul Morgan, the protagonist and lead character, a 29-year-old charming living a carefree bachelor life in Malibu Beach, where his romantic escapades inspire his popular Bachelor at Large. This role marked Hunter's transition from a successful film career in the , including hits like (1958), to , where he headlined his only series. Richard Erdman portrayed Peter Fairfield III, Paul Morgan's wealthy best friend and roommate, who provided comic relief as a stingy yet eligible and car enthusiast often entangled in Paul's romantic schemes. Jerome Cowan played John Larsen, Paul Morgan's exasperated boss at Comics, Inc., who frequently hounded him to meet deadlines while secretly appreciating how Paul's adventures fueled the comic strip's content. Reta Shaw appeared as Thelma, the no-nonsense housekeeper in Paul Morgan's beach house, delivering maternal yet sarcastic commentary and openly disapproving of the constant parade of women in his life. These core ensemble members reinforced the series' theme of bachelor lifestyle humor: Peter served as the loyal enabling escapades, John represented workplace authority with bemused tolerance, and Thelma offered grounding sarcasm against the chaos, creating a dynamic support system around Paul's pursuits.

Recurring and guest stars

The sitcom featured several minor recurring characters who provided continuity to Paul Morgan's professional and domestic life, appearing across multiple episodes to support the central narrative. Anita Sands portrayed , a secretary and young woman involved in office-related storylines, appearing in five episodes throughout the season. Similarly, Joan Staley recurred in three episodes as a secretary, , and a blonde character, often facilitating comedic interactions in Paul's work environment. These roles emphasized the show's comic strip-inspired bachelor lifestyle, with the characters serving as foils to the principal cast's antics. Prominent guest stars were integral to the series' episodic structure, particularly in driving romantic subplots that highlighted protagonist Paul Morgan's adventures as a swinging . Mary Tyler Moore appeared in the early episode "One Blonde Too Many" as a brunette love interest, complicating Paul's romantic entanglements in a classic mistaken-identity scenario. Other notable one-off guests included as an aspiring starlet in "The Doll in the Bathtub," where her publicity-seeking scheme tied into the show's humorous take on glamour; in a supporting romantic role that advanced a vacation-themed plot; as a key figure in an adventure-driven episode; and in additional guest capacities beyond her recurring appearances. The series employed a pattern of introducing a new female guest star in nearly every episode to propel Paul's romantic escapades, resulting in approximately 32 unique romantic interests over the 32-episode run. These guests, often cast as models, actresses, or socialites, infused fresh energy and variety into the proceedings, aligning with the "Bachelor at Large" comic strip theme by portraying women who disrupted or enhanced Paul's carefree existence. Additional high-profile guests like , , and further exemplified this approach, each bringing distinct charm to subplots involving pursuit, rivalry, or unexpected alliances.

Broadcast

Original run

The Tab Hunter Show premiered on NBC on September 18, 1960, airing Sundays at 8:30 p.m. ET in the half-hour time slot following National Velvet and preceding The Dinah Shore Chevy Show. The series ran continuously for 32 episodes without mid-season breaks, concluding its original run of new episodes on April 30, 1961. Positioned against ABC's Lawman and the second half of CBS's dominant The Ed Sullivan Show, NBC promoted the sitcom as a light, family-friendly alternative to draw younger viewers and reshape its Sunday lineup, emphasizing Tab Hunter's youthful appeal in advertisements and press materials. The show was sponsored primarily by (a division of General Time) and Lorillard Tobacco, with commercials often aligning with the bachelor's carefree, romantic theme—such as Westclox ads featuring stylish wristwatches for young women. Produced as a filmed half-hour by Shunto Productions, episodes were broadcast in a standard weekly format without live elements. In spring 1961, NBC announced the series' cancellation in May, citing moderate performance in its competitive slot, with reruns filling the time until September. Internationally, the show saw limited in the 1960s, including 24 episodes aired on in the UK from January to September 1961, but no major global distribution occurred during its initial years.

Episode guide

The Tab Hunter Show consisted of 32 episodes broadcast over a single season on , airing Sundays at 8:30 p.m. ET from September 18, 1960, to April 30, 1961. The series' episodes typically centered on lighthearted romantic entanglements for protagonist Paul Morgan, with titles emphasizing themes of , deception, and whimsy—such as "For Money or Love" and "Devil to Pay"—mirroring the comic strip origins of the show's premise. Production credits for direction varied, though helmed the majority of episodes, supplemented by contributions from Richard Kinon, William J. Hole Jr., and others for select installments. Each episode integrated guest performers, often prominent female actors, to drive the romantic narratives without overshadowing the core cast. The following table lists all episodes sequentially, including titles, original air dates, and brief non-spoiler teases of their central romantic setups.
Ep.TitleAir dateBrief plot tease
1One Blonde Too ManySep 18, 1960Paul navigates entanglements with two women, one passionate about cooking and the other about repairs.
2For Money or LoveSep 25, 1960Paul pursues a date with Peter's wealthy yet thrifty cousin, despite warnings.
3My Brother, the HeroOct 2, 1960Paul's brother and a friend debate family wartime tales involving Paul and another father figure.
4Be My GuestOct 9, 1960Paul's fondness for a woman's dog sparks her immediate matrimonial intentions.
5Operation IcebergOct 16, 1960Paul attempts to thaw the demeanor of a aloof, affluent magazine editor.
6The MatchmakerOct 23, 1960An older contest winner claims a prize week in Paul's company.
7I Love a MarineOct 30, 1960Paul's wartime rescuer, a Marine turned nurse, arrives for a visit.
8Double TroubleNov 6, 1960Paul's dinner plans with one woman are upended by her aloof identical twin.
9The Doll in the Bathing SuitNov 13, 1960An actress stages a dramatic ploy for media attention involving Paul.
10Hot and ColdNov 20, 1960Paul seeks relaxation at a wellness retreat filled with seniors and one intriguing younger guest.
11My Darling TeacherNov 27, 1960Paul's brother prioritizes beach fun over studies during a visit, leaving Paul to handle academics.
12One Night in ParisDec 4, 1960Paul's brief Paris trip extends after encountering a captivating female writer.
13Devil to PayDec 11, 1960Peter anticipates a family mandate for marriage from his grandmother.
14How to Lose a GirlDec 18, 1960Paul's comic strip faces replacement unless he commits to a rival's colleague.
15Happily UnmarriedDec 25, 1960A glamorous acquaintance pushes Paul toward professional focus over leisure.
16Portia Go HomeJan 1, 1961Paul faces a lawsuit over his strip's character, aided by a youthful legal defender.
17TurnaboutJan 8, 1961Paul and Peter exchange residences to evade romantic disruptions.
18Weekend on IceJan 15, 1961Paul demonstrates skating prowess at a resort to aid Peter's romantic interest.
19Girl OverboardJan 22, 1961A desperate woman demands marriage from Paul, Peter, or their boss to avert a drastic act.
20The Art PatronJan 29, 1961Paul and Peter embark on a romantic pursuit during a European excursion.
21The Golden ArrowFeb 5, 1961Paul becomes smitten with a jaded British aristocrat while abroad.
22GalateaFeb 12, 1961Paul's "ideal woman" competition piques the interest of his housekeeper.
23Me and My ShadowFeb 19, 1961The boss secures life insurance for Paul and grooms a substitute artist.
24The Movie SetFeb 26, 1961A film production invades Paul's home, drawing Peter to its appealing ensemble.
25Sultan for a DayMar 5, 1961Paul and Peter experience an initial surge of luck at a casino destination.
26Holiday in SpainMar 12, 1961Paul encounters a renowned female bullfighter during time off.
27Italian RivieraMar 19, 1961Paul employs a Scandinavian model as a mythical lure to divert colleagues.
28Crazy Over HorsesMar 26, 1961Paul endeavors to master equestrian skills to court an equine enthusiast.
29Dream BoyApr 9, 1961Peter fantasizes about princely allure in a dream sequence.
30Personal AppearanceApr 16, 1961Peter's jealousy leads to interruptions during Paul's television spotlight.
31Those Happy College DaysApr 23, 1961Paul addresses students at a women's college, navigating campus dynamics.
32The InvitationApr 30, 1961The boss borrows Paul and Peter's space to entertain a visiting royal figure.

Reception

Critical response

Upon its premiere in September 1960, The Tab Hunter Show received mixed reviews from critics, who often praised Tab Hunter's inherent charm and appeal to younger audiences while faulting the series for its formulaic plots and lack of originality. Percy Shain of the Boston Globe awarded it two out of four stars, noting that the show's success would rely heavily on Hunter's charisma to engage teenage viewers despite its predictable bachelor-centric escapades. Similarly, Jack Gould in the New York Times described the premiere as "flashy" and potentially entertaining for adolescents, though he highlighted the far-fetched romantic situations as a limitation. Performance critiques centered on Hunter's comedic timing, with several reviewers deeming him unsuited to the sitcom format despite his dramatic strengths elsewhere. John Crosby of the Hartford Courant observed that while the female guest stars were attractive, Hunter "wasn’t funny," drawing unfavorable comparisons to the more seasoned humor of The Bob Cummings Show. Cynthia Lowry of the Associated Press echoed this, calling the series "embarrassingly reminiscent" of earlier bachelor comedies, with stiff dialogue and underdeveloped characters that failed to capitalize on Hunter's matinee idol persona. In contrast, supporting players like Richard Erdman and Jerome Cowan were commended for injecting levity into the proceedings, their professional rapport helping to buoy the lighthearted material. Thematically, the show was appreciated as escapist fare centered on a carefree cartoonist's romantic pursuits in Malibu, but critics noted its reinforcement of conventional bachelor narratives, where male leads navigated superficial flirtations without deeper emotional exploration. Danzig of likened it to a "reverse" of The Many Loves of Dobie Gillis, critiquing the premiere's "rusty" plot mechanics and reliance on clichéd gender dynamics for humor. Steven H. Scheuer remarked that episodes began promisingly but devolved into familiar tropes about a with a "roving eye," underscoring the series' lack of innovation in portraying male-female interactions. In retrospective assessments from the , the series has been viewed as a quintessential product of its era's light trends, valued more for nostalgic curiosity than artistic merit. Retrospective assessments by Television Obscurities (updated 2018) characterized it as a "forgotten" entry in NBC's lineup, emblematic of network efforts to leverage amid competitive scheduling. User ratings on reflect this sentiment, averaging 6.7 out of 10 based on viewer recollections of its breezy, era-specific charm.

Ratings and cancellation

The premiere episode of The Tab Hunter Show on September 18, 1960, achieved a based on Arbitron overnight measurements, second in its 8:30–9:00 p.m. ET time slot behind CBS's (24.2 ) but ahead of ABC's Lawman. This result marked a solid debut for , which was seeking to bolster its Sunday evening lineup with family-oriented fare. Over the course of the 1960–61 season, the series saw a decline in performance, drawing moderate viewership that placed it in the mid-tier of programs and failing to secure a spot among the top 20 Nielsen-rated shows. The show's ratings were particularly hampered by sustained competition from the entrenched , which maintained strong audience loyalty and overshadowed NBC's newcomer in subsequent months. In March 1961, reports emerged that planned to overhaul its Sunday schedule and likely cancel The Tab Hunter Show due to its inability to attract sufficient viewers to sustain viability; the official cancellation was announced in May 1961. The series concluded its run of 32 original episodes on April 30, 1961, with reruns airing in the time slot through September. This decision reflected the network's strategic pivot to alternative programming amid a highly competitive season.

Legacy

Cultural impact

The Tab Hunter Show epitomized the bachelor culture by portraying its protagonist, Paul Morgan, as a carefree whose Malibu lifestyle revolved around romantic escapades and post-war youth freedoms, reflecting the era's idealized image of single men enjoying independence and leisure. This depiction aligned with broader media trends where comic strips like "Bachelor at Large" served as semi-autobiographical outlets for such lifestyles, blending real-life adventures with syndicated humor to appeal to audiences seeking escapist entertainment. The series contributed to the evolution of sitcom formulas in the early 1960s by emphasizing romance-driven narratives centered on a bachelor protagonist and frequent guest stars, echoing precedents like The Bob Cummings Show while reinforcing the "roving eye" trope in lighthearted family viewing. Its structure, with episodic romantic complications, helped sustain the popularity of similar shows featuring male leads navigating amorous pursuits amid everyday professional life. In terms of , the show has been featured in retrospectives as a preserved snapshot of pre-counterculture , highlighting its innocent portrayal of domesticity and celebrity cameos before the decade's social upheavals. Limited has kept it largely archival, accessible primarily through specialized collections rather than widespread rebroadcasts. Regarding and , the program highlighted early of women in comedies, presenting female characters primarily as objects of pursuit or sources of comedic disruption in the male lead's world, a dynamic now critiqued in analyses of mid-20th-century television tropes. This approach underscored traditional roles prevalent in the era's sitcoms, where women's agency often served the protagonist's narrative arc. As of 2025, the absence of official home media releases, including DVDs or streaming options on major platforms, has limited its accessibility, enhancing its obscurity and appeal among enthusiasts who value its unpolished historical charm.

Tab Hunter's career trajectory

rose to prominence in the as a quintessential , leveraging his blond, all-American looks in films that captured the era's youthful optimism. His breakthrough came with roles in (1955), a gritty war drama, and (1956) opposite , but it was the musical (1958), where he played the charismatic baseball player Joe Hardy, that cemented his status as a box-office draw and singing sensation. His chart-topping single "Young Love" (1957), which held the No. 1 spot for six weeks, further amplified his appeal to teenage fans, blending cinematic charisma with stardom. (1960–1961) emerged as a strategic extension of this image to television, positioning him as a carefree bachelor cartoonist whose romantic escapades mirrored his off-screen persona to sustain audience loyalty. As co-producer through his Shunto Productions alongside Famous Artists, Hunter gained hands-on experience in series development during the show's 32-episode run, collaborating on scripts and oversight to tailor content to his strengths. This involvement marked an early foray into behind-the-scenes control, yet it drew criticism for him in lightweight fare that echoed his roles, limiting opportunities to showcase deeper dramatic abilities and reinforcing perceptions of him as Hollywood's perpetual boy-next-door. The show's abrupt cancellation after one season in 1961 triggered a sharp decline in leading film roles, as studios viewed Hunter as increasingly tied to fading teen-idol trends, leading to sparse offers and a pivot away from major studio projects. He adapted by taking guest spots on , including a notable turn as Sergeant Eddie Manzak in the Saints and Sinners episode "Three Columns of Anger" (1962), and ventured into theater with a short-lived stint in The Milk Train Doesn't Stop Here Anymore (1964). By the mid-1960s, these shifts underscored a broader reconfiguration toward character work and independence. Reflecting in his 2005 memoir Tab Hunter Confidential: The Making of a Movie Star, Hunter described the series' underwhelming reception—criticized for formulaic humor and low ratings—as a defining low point that forced him to seek edgier, self-financed opportunities, ultimately steering him toward cult films like Polyester (1981) and later acclaim as an LGBTQ+ icon upon revealing his closeted life in Hollywood. The 2015 documentary film of the same name, directed by Jeffrey Schwarz, further explored these aspects of his career, including the show's role in his typecasting and his path to becoming a gay icon.) This pivot, born of necessity, transformed early setbacks into a legacy of resilience, with the show's failure highlighting the precariousness of typecast stardom in a changing industry.