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Rating

Rating is a or of the , , , or of a , , product, or , often quantified on a numerical scale, categorical system, or ordinal measure to facilitate comparison or . Such assessments originated in contexts like hierarchies, where they denoted enlisted ranks or specialist grades, and evolved into broader applications across , , and professional domains. In and , ratings quantify audience engagement, as with viewership metrics that track household tune-ins to gauge program success and advertising value, or content systems that advise on suitability for groups based on elements like or language. The film industry's voluntary rating framework, implemented in 1968 by the to succeed the restrictive , exemplifies this by categorizing movies into tiers such as G (general audiences) or R (restricted), balancing artistic expression with parental discretion amid debates over subjective enforcement and cultural shifts. Beyond , rating systems underpin economic and sustainability evaluations, including assessments by agencies that score borrower reliability to influence lending rates—though critiqued for conflicts of interest in opaque methodologies—and green building certifications like , which score projects on , water use, and material selection to promote verifiable environmental performance. These frameworks, while standardizing judgments, reveal tensions between empirical metrics and interpretive biases, as seen in historical adjustments to film ratings responding to public outcry over specific content thresholds. Overall, ratings enable informed choices but depend on transparent criteria and source integrity to mitigate distortions from stakeholder influences.

Financial and Economic Ratings

Credit and Agency Ratings

Credit rating agencies evaluate the creditworthiness of debt issuers, such as governments, corporations, and financial instruments, by assigning ratings that indicate the relative likelihood of default on obligations. These forward-looking opinions serve as standardized benchmarks for investors to assess risk, influencing borrowing costs and capital allocation. The industry originated in the early 20th century to address information asymmetries in growing bond markets; John Moody published the first systematic ratings for U.S. railroad bonds in 1909, followed by expansions from firms like Poor's Publishing (tracing to Henry Varnum Poor's 1860 railroad analyses) and Fitch. Today, the market is dominated by the "Big Three" agencies—S&P Global Ratings, Moody's Investors Service, and Fitch Ratings—which collectively control over 95% of global ratings activity due to their designation as Nationally Recognized Statistical Rating Organizations (NRSROs) by the U.S. Securities and Exchange Commission (SEC) since 1975. Ratings are categorized into investment-grade (lower default risk, suitable for conservative portfolios) and speculative-grade (higher risk, often called "junk"). Agencies employ similar scales but with distinct notations: S&P and Fitch use alphanumeric grades from / (highest) to D (), incorporating modifiers like +/- for finer gradations; Moody's uses to C with numeric sub-grades (1-3). The table below summarizes long-term issuer ratings:
CategoryS&P/FitchMoody's
Highest Prime
High GradeAA, AAa, A
Upper MediumBaa
Investment Grade ThresholdBBB-Baa3
Speculative GradeBB+, down to DBa1, down to C
Methodologies combine quantitative metrics (e.g., leverage ratios, interest coverage) with qualitative factors (e.g., industry position, ), often tailored by asset class like corporate bonds or sovereign debt. Agencies update ratings periodically based on , with changes signaling shifts in perceived risk; for instance, a downgrade can trigger calls or investor sell-offs, amplifying volatility. Regulatory oversight aims to mitigate conflicts, particularly the "issuer-pays" model where agencies are compensated by rated entities, incentivizing lenient assessments. The regulates NRSROs through registration, disclosure requirements, and examinations, while the (IOSCO) endorses global principles emphasizing methodological transparency, independence, and avoidance of conflicts since 2004. Post-2008 reforms under the Dodd-Frank Act reduced mechanistic reliance on ratings in U.S. regulations, mandating agencies to disclose rating rationales and manage conflicts more rigorously. Criticisms peaked during the , when agencies assigned high investment-grade ratings to subprime mortgage-backed securities that later defaulted en masse; Moody's, for example, downgraded 94.2% of 2006 subprime residential mortgage-backed securities tranches by February 2008, contributing to trillions in losses. This failure stemmed from flawed models underestimating housing price declines and correlated defaults, compounded by competitive pressures to secure business from issuers packaging risky assets. Empirical analyses indicate ratings were procyclical, exacerbating booms and busts, though agencies defend their track record on corporate bonds as superior to . Sovereign ratings have also faced scrutiny for potential U.S.-centric biases, as seen in downgrades of European nations amid the 2010-2012 debt crisis despite varying fiscal realities. Despite reforms, the oligopolistic structure persists, limiting competition and innovation in .

Bond, Debt, and Insurance Ratings

Bond and debt ratings evaluate the creditworthiness of issuers, including corporations and governments, in meeting obligations for interest and principal repayment on fixed-income securities. These ratings, expressed as letter grades, indicate the relative risk of and influence borrowing costs, with higher ratings typically allowing issuers to access capital at lower interest rates. The three dominant agencies—, , and —collectively hold approximately 95% of the global for such assessments. Originating in the United States in the early to address information asymmetries in bond markets, the practice began with John Moody's 1909 publication of ratings for railroad bonds, followed by Poor's Publishing in 1916 and Fitch in 1913. The U.S. Securities and Exchange Commission formalized oversight in 1975 by designating Nationally Recognized Statistical Rating Organizations (NRSROs), a status now held by 10 entities including the , DBRS Morningstar, and others. Ratings distinguish investment-grade securities (low default risk, suitable for conservative investors) from speculative-grade or "" bonds (higher risk and ). S&P and Fitch employ a from (highest quality) to (default), with modifiers like + or - for finer gradations; Moody's uses to C, incorporating numbers (e.g., Aa1 superior to Aa2).
Rating CategoryS&P/FitchMoody'sInterpretation
Highest QualityAAAAaaExceptional capacity to meet obligations; minimal risk.
High QualityAAAaVery strong capacity; somewhat susceptible to adverse conditions.
Upper MediumAAStrong capacity; more vulnerable to economic changes.
Medium GradeBBBBaaAdequate capacity; currently protected but faces ongoing uncertainty.
SpeculativeBB/BBa/BSubstantial risk; currently meeting obligations but vulnerable to deterioration.
Highly SpeculativeCCC/CC/CCaa/Ca/CHigh vulnerability to non-payment; dependent on favorable conditions.
DefaultDD/CPayment default or near-inevitable restructuring.
Sovereign debt ratings apply similar methodologies to national governments, factoring in economic strength, , and external vulnerabilities; as of May 16, 2025, Moody's downgraded U.S. long-term ratings to from , citing persistent deficits and rising interest burdens, while maintaining a stable outlook. These assessments are forward-looking opinions, not guarantees, and historical failures—such as inflated ratings on subprime mortgage-backed securities before the 2008 crisis—highlight limitations, with agencies criticized for procyclical effects that amplify market downturns. The issuer-pays model, adopted by major agencies in the , compensates raters directly from issuers, raising concerns over conflicts of that incentivize lenient ratings to secure repeat ; this structure contributed to pre-crisis , as issuers could "" for favorable opinions among agencies. Post-2008 reforms under the Dodd-Frank Act aimed to mitigate these via enhanced supervision and removal of regulatory reliance on ratings, though the model persists, prompting ongoing debates about its role in . Insurance ratings focus on insurers' financial strength and claims-paying ability rather than specific debt instruments, assessing adequacy, operating performance, business profile, and . AM Best, the leading specialist agency founded in , rates over 16,000 insurers globally using a scale from A++ (superior) to D (poor), emphasizing solvency amid claims volatility. Other NRSROs like S&P and Fitch provide overlapping evaluations, while niche players such as Demotech serve smaller or regional firms. These ratings guide policyholders, reinsurers, and regulators; for instance, an A or better from AM Best signals reliable claim fulfillment under stress, but lapses occur, as evidenced by failures during where even rated firms strained liquidity. Unlike bond ratings, insurance assessments prioritize ongoing viability over discrete debt repayment, with AM Best's exclusive insurance focus providing specialized depth absent in generalist agencies.

ESG and Sustainability Ratings

ESG ratings evaluate a company's to and management of financially material risks and opportunities, typically expressed as letter grades, numeric scores, or percentiles relative to industry peers. These assessments aim to inform investors on non-financial factors that could influence long-term performance, such as carbon emissions under environmental criteria, labor practices under social criteria, and board independence under governance criteria. Sustainability ratings, often overlapping with , extend focus to broader ecological and resource stewardship metrics, including impact and practices. Prominent ESG rating providers include , (a Morningstar company), , and LSEG (formerly ), which collectively cover over 15,000 companies across global industries. Methodologies differ significantly: emphasizes industry-specific, financially relevant ESG risks through a pillar-sub-issue-key-issue , deriving scores from company disclosures, news, and stakeholder inputs weighted by exposure and management quality. compares peers within industries on risks, opportunities, and impacts, using over 1,000 data points per company. LSEG assesses 10 thematic areas with scores reflecting commitment and effectiveness, prioritizing transparency in data sourcing. These approaches rely on quantitative metrics (e.g., 1-3 emissions) and qualitative judgments, but lack , leading to divergent outcomes for the same firm. Empirical analyses reveal substantial inconsistencies across providers, with average correlations between scores as low as 0.54, implying over 70% disagreement on relative performance rankings. Discrepancies arise from varying scopes (e.g., some agencies include , others exclude it), measurement proxies (e.g., different accounting methods), and weighting schemes (e.g., factors comprising 20-40% of total scores). For instance, a 2022 study of six major agencies found that rater-specific effects explain up to 56% of variance, akin to subjective credit ratings rather than objective benchmarks. Critics argue this opacity and subjectivity enable greenwashing, where companies game disclosures without substantive changes, and introduce biases from unverified third-party or ideological priors in criteria selection. Such flaws undermine investor utility, as misaligned ratings can distort capital allocation; a company rated "leader" by one agency may score "laggard" by another, eroding confidence in as a signal. Regulatory responses include the Union's 2024 ESG Rating mandating methodological transparency and double materiality assessments, while U.S. scrutiny via proposals targets conflicts of interest in ratings tied to consulting services. By 2025, corporate adoption persists but evolves: only 25% of firms titled reports "ESG" in 2024, down from 40% in 2023, reflecting backlash and rebranding toward "" amid politicization. High ESG-rated report 14% above-average scores in employee satisfaction, correlating with perceived , yet causal links to financial outperformance remain debated due to and selection biases in studies. Overall, while ESG ratings aggregate vast sustainability data, their reliability hinges on resolving methodological fragmentation to prioritize verifiable, outcome-based metrics over input proxies.

Performance and Evaluation Ratings

Employee and HR Performance Ratings

Employee performance ratings, also known as performance appraisals, are systematic evaluations conducted by (HR) departments to assess an individual's job performance against predefined criteria, typically to inform decisions on promotions, compensation, training, and termination. These ratings emerged in the early amid industrialization, with Frederick Winslow Taylor's 1914 principles emphasizing productivity measurement to optimize worker output through time studies and incentives. By the , D. Scott formalized appraisals in for selecting and motivating employees, while U.S. adoption accelerated post-World War II; by the , approximately 60% of American companies used them for documentation and rewards, culminating in the 1950 Performance Rating Act mandating federal employee evaluations. Common methods include graphic rating scales, where supervisors assign numerical scores to traits like initiative or quality; management by objectives (MBO), aligning individual goals with organizational targets; and , incorporating input from peers, subordinates, and superiors for a multifaceted view. Other approaches encompass behaviorally anchored rating scales (BARS), which use specific behavioral examples to anchor scores, and assessment centers simulating job tasks for observed competencies. Stack ranking, or forced distribution, mandates ranking employees on a bell curve—often designating top performers for rewards and bottom percentiles (e.g., 10%) for potential dismissal—historically employed by under and until its 2013 abandonment due to stifled collaboration. Empirical evidence reveals limitations in traditional ratings' effectiveness, with Gallup reporting they worsen performance about one-third of the time by fostering anxiety and , where recent events overshadow sustained contributions. Studies indicate subjective biases, such as favoritism and effects, undermine validity, though strengths-based appraisals can enhance perceived support and task performance via increased engagement. reliably boosts outcomes, while yields inconsistent results, often demotivating without constructive framing. Forced methods like stack ranking, used by about 30% of firms as of 2023, prioritize relative comparison over absolute improvement, leading to internal competition that hampers , as evidenced by Microsoft's shift away after employee highlighted toxicity. Contemporary trends favor agile, continuous over annual cycles, with companies like and replacing ratings with frequent check-ins focused on development and . In 2025, emphasizes AI-driven for objective metrics, upskilling investments, and integration, as only 26% of organizations report highly effective manager-led systems per 's survey. Firms prioritizing people-centric models—aligning goals, providing ongoing input, and measuring via quantifiable outputs like revenue per employee—achieve 4.2 times higher outperformance and 30% revenue growth premiums. The performance management software market, projected to reach $12.17 billion by 2032, reflects this shift toward data-informed, bias-minimized evaluations.

Consumer Product and Service Ratings

Consumer product and service ratings involve independent or aggregated assessments of based on criteria such as , reliability, , , and user satisfaction, enabling informed choices and influencing market dynamics. These evaluations originated in the early with advocacy for standardized testing amid rising , evolving into formalized systems post-World War II as proliferated. By the , survey-based approaches emerged to capture real-world experiences, complementing lab analyses. Prominent organizations include , a nonprofit founded in 1936 that conducts lab-based testing on thousands of products annually, evaluating factors like and hazards through controlled experiments rather than manufacturer claims. , established in 1968, specializes in indices derived from large-scale surveys, such as its Initial Quality Study tracking issues in the first 90 days of vehicle ownership based on responses from over 100,000 owners. These expert-driven ratings prioritize empirical metrics, with testing, for instance, appliance via standardized cycles and crash simulations for safety gear. User-generated ratings, prevalent on platforms like and , aggregate star scores and textual feedback from verified or anonymous purchasers, often weighted by recency and volume to reflect collective sentiment. Methodologies here emphasize statistical aggregation, but platforms employ algorithms to detect anomalies, such as unnatural review spikes, though efficacy varies. In contrast, service ratings, like those for hotels or airlines from , rely on post-experience surveys probing aspects like responsiveness and cleanliness, with scores normalized across demographics. Such ratings demonstrably affect sales; products with 4+ star averages on sites see up to 20% higher rates, per industry analyses, as consumers increasingly consult them pre-purchase. However, reliability is undermined by manipulation: up to 61% of reviews may be inauthentic, involving paid incentives or bot-generated positives, distorting averages and eroding trust. Fake negatives, often competitor-orchestrated, similarly skew perceptions, with 75% of consumers expressing toward feedback due to undetected fraud. Expert ratings mitigate this via proprietary testing but face criticism for sample biases or advertiser influence, though nonprofits like maintain independence through member-funded models without corporate ties. Regulatory responses include the U.S. Federal Trade Commission's guidelines prohibiting undisclosed paid endorsements since 2009, yet enforcement lags, with platforms removing millions of suspicious reviews yearly but legacy distortions persisting in aggregates. Peer-reviewed studies highlight " bias," where early extreme ratings anchor subsequent ones, amplifying fakes' impact even after removal. To counter, some methodologies incorporate verified-purchase filters or AI-driven detection, though consumers benefit most from cross-referencing expert and diverse user sources for causal insights into product flaws.

Media and Entertainment Ratings

Film, Television, and Content Ratings

Film, television, and content ratings classify media based on potential suitability for viewers of different ages, primarily assessing elements such as , , , , use, and thematic intensity to inform parental decisions. These systems emerged in response to public concerns over media influence on children, shifting from pre-1960s moral codes to voluntary, industry-led classifications that avoid direct government intervention but carry economic weight through theater restrictions and marketing implications. In the United States, the dominant frameworks are administered by the (MPA, formerly MPAA) for films and the for broadcast and cable , both established to provide advance content warnings without mandatory cuts. The MPA film rating system originated on November 1, 1968, under chairman Jack Valenti, replacing the stricter Production Code (Hays Code) that had enforced moral guidelines since 1934. This voluntary program evaluates submitted films via a board of parents, assigning categories intended to reflect broad audience appropriateness: G for general audiences (all ages admitted, no content likely to offend); PG for parental guidance suggested (some material may be unsuitable for children); PG-13 (parents strongly cautioned, introduced in 1984 following parental backlash to films like Gremlins and Indiana Jones and the Temple of Doom); R for restricted (under 17 requires accompanying parent or guardian); and NC-17 for adults only (no one under 17 admitted). Descriptors like "intense violence" or "strong sexual content" accompany ratings to specify concerns. The system processes over 1,000 films annually, with decisions appealable but rarely overturned, and unrated releases facing limited distribution.
RatingDescriptionKey Criteria
General AudiencesAll ages admitted; nothing that would offend parents for viewing by children.
Parental Guidance SuggestedParents urged to provide guidance; some material may not suit children under 8-13.
PG-13Parents Strongly CautionedSuitable for under 13 only with parental guidance; more mature themes than PG.
RestrictedUnder 17 requires adult; strong content in violence, language, or sex.
NC-17No One 17 and Under AdmittedSevere content; adults only, often limiting commercial viability.
For television, the were proposed on December 19, 1996, and implemented in 1997 after congressional pressure via the , which mandated industry self-regulation to avert FCC mandates. Overseen by the Television Parental Guidelines Monitoring Board, ratings include TV-Y (designed for very young children), TV-Y7 (suitable for ages 7+), TV-G (general audiences), TV-PG (parental guidance for younger viewers), TV-14 (parents cautioned for ages 14+), and TV-MA (mature audiences only). Content descriptors—V (violence), L (coarse language), S (sexual situations), D (sexual dialogue), FV (fantasy violence)—provide further detail, displayed at program start and in listings. Compliance is voluntary but widespread, with broadcasters required to air V-chip compatible signals since 2000 for blocking by rating. Streaming and other digital content ratings adapt these models but lack uniform enforcement, as platforms like and self-apply labels often mirroring TV or categories (e.g., TV-MA for mature themes) alongside custom maturity warnings and episode-specific flags. The extended oversight to some streaming originals in 2020, rating titles like certain films under its system to standardize guidance. Internationally, systems vary: the UK's (BBFC) uses U (universal), PG, 12A (cinema-only with adult for under 12), 15, and 18, with potential required cuts for excessive content, reflecting stricter harm-based criteria than the 's advisory approach. European frameworks like focus more on games but influence video content, emphasizing pan-European consistency over national . Criticisms of these systems highlight subjective application and potential biases, with evidence from rating appeals showing harsher penalties for sexual than comparable —e.g., a 2014 analysis of MPA decisions found films with brief often escalated to , while prolonged received PG-13. Independent and foreign films face inconsistent scrutiny, sometimes rated more restrictively due to unfamiliar cultural contexts, as noted in filmmaker complaints to the Classification and Rating Administration. Proponents argue ratings empirically reduce unintended child exposure, citing surveys where 70% of parents use them for decisions, but detractors, including directors like in documentaries on the process, contend the opacity fosters censorship to secure wider releases, prioritizing commercial viability over precise harm assessment. Such inconsistencies stem from board composition—predominantly parents without media expertise—and evolving guidelines influenced by public campaigns rather than longitudinal studies on media effects.

Video Game and Interactive Media Ratings

Video game and interactive media ratings are self-regulatory classification systems that assign age-based labels and content descriptors to games, informing consumers about potential exposure to elements such as violence, sexual themes, language, substance use, and gambling mechanics. These systems emerged primarily in response to public and legislative concerns over graphic content in titles like Mortal Kombat and Night Trap, which prompted U.S. Senate hearings in 1993 on the effects of violent media on youth. By providing standardized disclosures, ratings aim to empower parental decision-making without imposing government censorship, though enforcement relies on voluntary retailer compliance, such as age verification for mature titles. The (ESRB), established on September 1, 1994, by the (ESA), serves as the primary system in the United States and . It categorizes games into tiers including (EC), Everyone (E), Everyone 10+ (E10+), Teen (T), Mature 17+ (M), and Adults Only 21+ (), supplemented by over 30 content descriptors like "Blood and Gore," "Intense Violence," or "In-Game Purchases." Ratings are determined by independent raters who review submitted builds, marketing materials, and scripts, with AO designations often leading developers to edit content to avoid sales restrictions on consoles and major retailers. In 2013, ESRB introduced Interactive Elements descriptors for features like or sharing, and in 2018 added disclosures for loot boxes and in-game purchases following regulatory scrutiny. In , the Pan European Game Information () system, administered since 2003 across 38 countries including the , assigns age labels of 3, 7, 12, 16, or 18, paired with descriptors for , drugs, , , , bad language, and . Unlike ESRB's maturity-focused approach, PEGI emphasizes stricter age thresholds, with 18-rated games legally restricted from sale to minors in several member states. PEGI ratings apply to physical and digital distributions, enforced through national laws in countries like and the . Globally, the (IARC), formed in 2013 by ESRB, PEGI, and others including Japan's CERO, streamlines ratings for mobile and online games via automated submissions, covering over 100 countries and reducing developer costs. Other regional bodies include Australia's ACB and South Korea's GRAC, adapting similar criteria but varying in cultural sensitivities, such as Japan's CERO prohibiting explicit sexual content. Empirical assessments of rating accuracy show high parental agreement, with an ESRB-commissioned 2005 study finding 82% of parents deeming ratings appropriate and 5% viewing them as overly strict, though independent analyses question consistency in volatile genres like shooters. Enforcement challenges persist, as minors access M-rated games despite policies, with a 2010 report noting frequent sales to under-17s at U.S. retailers. Criticisms include inherent conflicts from , leading to alleged under-ratings to evade AO labels that bar titles from platforms like and , as seen in controversies over Mass Effect's intimacy scenes or Grand Theft Auto series violence. Proponents argue ratings promote transparency without proven causal links to youth aggression, countering moral panics amplified by media, while detractors from advocacy groups claim insufficient scrutiny of microtransactions resembling . Despite these debates, ratings have stabilized the industry, averting broader regulation post-1990s hearings.

Opinion and Polling Ratings

Political and Approval Ratings

Political approval ratings quantify public support for elected officials, governments, or policies via opinion surveys, most commonly expressed as the percentage of respondents who "approve" of performance. In the United States, these ratings originated in the 1930s through experiments by pollster George Gallup, who gauged support for President Franklin D. Roosevelt as early as 1937, though systematic tracking began with President Harry Truman in 1945 using the question: "Do you approve or disapprove of the way [president] is handling his job as president?" These metrics influence political strategy, media narratives, and voter perceptions, often correlating with electoral outcomes—incumbents with ratings above 50% historically win reelection, while those below typically lose. Methodologically, approval polls rely on random-digit dialing, online panels, or address-based sampling to approximate representative populations, with margins of error around ±3-4% for national samples of 1,000 adults. Pollsters like Gallup aggregate multiday or weekly data to smooth volatility, weighting responses by demographics such as age, race, education, and party identification derived from benchmarks. However, declining response rates—often below 10% for surveys—introduce non-response , as groups like rural conservatives or low-engagement voters participate less, potentially understating right-leaning sentiment. Online opt-in polls exacerbate risks from "bogus respondents" who provide inconsistent or inattentive answers, ing results beyond mere noise. Historical Gallup averages reveal patterns: presidents enter office with "honeymoon" highs (e.g., 87% for Truman in 1945), but sustained ratings reflect economic conditions, scandals, and policy efficacy, declining amid challenges like wars or recessions.
PresidentTermAverage Approval (%)
Harry Truman1945–195345.4
Dwight Eisenhower1953–196165.0
John F. Kennedy1961–196370.1
Lyndon Johnson1963–196955.1
Richard Nixon1969–197449.0
Gerald Ford1974–197747.2
Jimmy Carter1977–198145.5
Ronald Reagan1981–198952.8
George H.W. Bush1989–199360.9
Bill Clinton1993–200155.1
George W. Bush2001–200949.4
Barack Obama2009–201747.9
Donald Trump (1st)2017–202141.0
Joe Biden2021–202538.6
Donald Trump (2nd)2025–present (as of Q1 2025)45.0
Critics argue approval ratings overemphasize short-term sentiment, vulnerable to priming effects where coverage shapes responses, and fail to capture of views or propensity. Discrepancies between polls and elections—such as underestimating support in 2016—highlight sampling flaws, with some analysts attributing systemic undercounting of non-college-educated or infrequent voters to urban-centric methodologies and institutional reluctance to adjust for non-response. Poll aggregators like weight recent, high-response surveys, but selective emphasis on ideologically congruent results amplifies perceived biases in academia-influenced polling firms. Alternative pollsters, such as , incorporate likely-voter screens and party-ID adjustments to mitigate these, often yielding higher conservative estimates.

Public Opinion and Survey Ratings

Public opinion and survey ratings employ ordinal or interval scales to quantify attitudes, perceptions, and preferences within populations, enabling researchers to aggregate responses for analysis. These ratings typically involve respondents assigning numerical or categorical values to statements or entities, such as favorability toward social groups or agreement with policy positions. Common implementations include , which present statements with response options ranging from "strongly disagree" to "strongly agree," originally developed by psychologist in 1932 to measure attitudes more reliably than yes/no questions. Numeric scales, often 1-5 or 1-10, allow respondents to rate intensity levels, such as satisfaction or importance, and are favored for their simplicity in large-scale polling. In research, the feeling thermometer—a 0-100 scale where 0 indicates coldest feelings and 100 warmest—has become a standard for assessing affective evaluations, particularly toward political figures, parties, or demographic groups. Introduced in the American National Election Studies (ANES) in the 1960s, it captures nuanced warmth rather than mere approval, with applying it in surveys like a 2019 poll where received an average rating of 48 from U.S. adults, reflecting cooler sentiments compared to mainline Protestants at 64. This scale's continuous nature facilitates comparisons over time and across subgroups, though it assumes linear of , which may not hold universally. Despite their utility, survey rating scales are susceptible to biases that undermine accuracy. Response biases, including (tendency to agree) and social desirability (favoring socially acceptable answers), can inflate positive ratings, particularly on sensitive topics like or . Non-response and sampling errors further distort results; for instance, analyses show online opt-in polls often include bogus respondents, skewing distributions by up to several percentage points. Ordinal scales like Likert are frequently misused as data in statistical models, leading to invalid inferences about means or differences, as they measure rank order rather than equal intervals. Probability-based sampling mitigates some issues, but persistent challenges, such as underrepresentation of non-college-educated or rural respondents in academic-led polls, reflect broader methodological limitations influenced by institutional priorities.
Scale TypeDescriptionExample Use in Public OpinionKey Limitation
Likert5- or 7-point agreement scale (e.g., strongly agree to strongly disagree)Measuring support for environmental regulations; treated as metric
Numeric (1-10) for intensity or qualityRating trust in institutionsExtreme response bias toward endpoints
Feeling Thermometer0-100 warmth scaleFavorability toward religious groups (e.g., 2019 averages: 67, atheists 50)Mode effects; varies by interview format (e.g., vs. phone)
Validation efforts, such as anchoring vignettes or techniques, aim to correct for cultural or individual differences in scale interpretation, but empirical evidence indicates persistent variability across demographics. High-quality polls from organizations like Gallup emphasize random-digit dialing or address-based sampling to enhance representativeness, yet even these yield margins of error around ±3-4% for national samples of 1,000 adults. Overall, while rating-based surveys provide scalable insights into public sentiment, their causal inferences require with behavioral data to counter self-reported distortions.

Sports and Competitive Ratings

Team and League Ratings

Team ratings in sports evaluate the relative strength of competing teams using quantitative models that incorporate match outcomes, margins of victory, , and other performance metrics, providing a basis for rankings, playoff seeding, and outcome predictions beyond simple win-loss records. These systems address limitations in raw standings by for opponent quality and contextual factors, such as or game importance. League ratings, by contrast, aggregate team performances or compare inter-league strength, often to assess overall competitiveness, as in cross-confederation soccer evaluations. The , developed by for chess in the and adapted to team sports, assigns numerical ratings to teams and updates them after each match based on the result relative to the expected outcome derived from rating differences. For instance, a higher-rated team beating a lower-rated opponent gains fewer points than an underdog victory, with the point exchange calculated as R_A' = R_A + K (S_A - E_A), where K is a constant, S_A is the actual score (1 for win, 0.5 for draw), and E_A is the expected score from the logistic formula E_A = \frac{1}{1 + 10^{(R_B - R_A)/400}}. This method is applied in soccer via independent models like clubelo.com for clubs and in the through nfelo ratings, which integrate expected points added (EPA) for finer granularity. Elo's causal emphasis on pairwise comparisons yields predictive accuracy, though it underweights margin of victory unless modified. In international soccer, FIFA's men's world ranking, revamped in 2018 to an Elo-based "" method, computes points as I \times (R - E), where I factors match importance (e.g., 60 for friendlies, 120 for finals), R is the result, and E the expectation, with adjustments for opponent confederation strength. Rankings are updated monthly post-internationals, with teams like leading as of October 2025 editions due to recent tournament successes. This system prioritizes recent form via a four-year rolling window, decaying older results. Regression-based approaches, such as Massey Ratings, use least-squares minimization to fit team ratings to observed point differentials across a league's schedule, solving \mathbf{y} = \mathbf{Xr} + \boldsymbol{\epsilon} for rating vector \mathbf{r}, inherently adjusting for without home-field bias assumptions. Widely used for U.S. , Massey's composite incorporates multiple variants for robustness. In the , ESPN's (FPI) simulates 10,000 season outcomes per team, deriving ratings from projected points above/below average, incorporating offensive, defensive, and special teams efficiencies alongside schedule difficulty. Basketball employs efficiency metrics, exemplified by Ken Pomeroy's (KenPom) ratings, which compute adjusted offensive and defensive efficiencies as points per 100 possessions, regressed against opponent-adjusted values to yield a net efficiency margin predictive of game outcomes. For NCAA teams, this tempo-free analysis correlates strongly with tournament success, outperforming quadrant-based in some predictive contexts, though it omits game location explicitly. Similar systems like Sagarin use logarithmic adjustments to point spreads for broader applicability. League-level ratings often derive from team aggregates; for example, coefficients sum club performances in European competitions to rank confederations, influencing slots, while cross-sport comparisons remain informal due to incomparable rulesets. These ratings enhance empirical decision-making but can amplify schedule luck or fail against non-linear , necessitating hybrid models for maximal accuracy.

Individual Skill and Player Ratings

Individual skill and player ratings in sports employ statistical and algorithmic methods to estimate a player's , contribution to team success, and relative ability, often derived from game outcomes, event , and per-minute or per-game metrics. These systems aim to isolate individual impact amid , using empirical such as points scored, defensive actions, or win probabilities, though they inherently approximate skill due to unmeasurable factors like decision-making under pressure or intangible leadership. Developed through and analytics, ratings have evolved from basic aggregates like batting averages to comprehensive models incorporating context, such as opponent strength and playing time. In basketball, the (PER), introduced by analyst John Hollinger in 2002, calculates a per-minute measure of by aggregating positive contributions (e.g., points, rebounds, assists) minus negatives (e.g., turnovers, missed shots), adjusted for league pace and normalized to a scale where 15.00 represents average performance. For instance, led the NBA with a PER of 28.49 over his career through the 2024-25 season, reflecting elite efficiency in scoring and playmaking. PER's formula weights efficiency over volume, penalizing poor shot selection, but critics note its inflation in high-pace eras and failure to fully account for defensive schemes or teammate dependencies, leading to debates on its declining relevance as advanced metrics like RAPM (Regularized Adjusted Plus-Minus) gain traction. Baseball's (WAR) quantifies a player's total value by estimating additional team wins attributable to their offensive, defensive, and baserunning contributions compared to a replacement-level player (e.g., a minor leaguer or bench option). and Baseball-Reference versions differ slightly in baserunning and defense calculations, but both integrate metrics like (weighted on-base average) for hitting and UZR (Ultimate Zone Rating) for fielding; holds the career WAR record at 182.6, underscoring his dominance across eras. WAR facilitates cross-position comparisons but faces limitations in subjective defensive evaluations and park effects, with empirical studies showing it correlates strongly with Hall of Fame induction yet underweights clutch performance or injury-adjusted value.
SportRating SystemKey ComponentsScale/Example
PERPoints, rebounds, assists minus turnovers/misses, pace-adjustedAverage: 15.00; career: 28.49
Offense (wOBA), defense (UZR/), baserunning, positional adjustmentReplacement: 0; career: 182.6
SoccerWhoScored200+ events (passes, tackles, shots), weighted by context and rarity10.0 max; elite players often 7.5+
In soccer, systems like WhoScored's process over 200 raw per , including pass completion, duels won, and key passes, weighted for positional demands and opponent quality to yield a 0-10 score updated live during games. For example, top performers in the English routinely exceed 7.5, reflecting multifaceted contributions in fluid team environments. These ratings prioritize observable events but struggle with causal attribution in interdependent plays, often overlooking off-ball movement or psychological factors, as evidenced by discrepancies across platforms like FotMob, which emphasize subjective adjustments. For individual competitive pursuits like chess, the , devised by in the 1960s and adopted by the U.S. Chess Federation in 1960, updates ratings post-game based on actual outcomes versus expected win probabilities, using a logistic formula where the difference in ratings predicts results (e.g., a 200-point gap implies ~76% win chance for the higher-rated player). Ratings range from beginner levels around 1000 to grandmaster thresholds above 2500, with top players like peaking near 2882 in 2014; it excels in zero-sum isolation but assumes consistent conditions, ignoring fatigue or preparation variances. Despite utility in , contracts, and fantasy sports, player ratings exhibit systemic limitations: they emphasize quantifiable , sidelining untracked intangibles like or adaptability; team-sport models like plus-minus inflate with lineup quality; and statistical assumptions (e.g., in PER) falter amid variance from or officiating. Empirical comparisons reveal moderate inter-system correlations (e.g., 0.6-0.8 between soccer ratings), underscoring their probabilistic nature rather than definitive measures, prompting calls for approaches blending with .

Technical and Engineering Ratings

Energy Efficiency and Appliance Ratings

Energy efficiency ratings for household appliances are standardized metrics designed to quantify and compare the of devices such as refrigerators, washing machines, and dishwashers relative to their performance, enabling consumers to select models that minimize electricity use and operational costs. These ratings typically derive from tests simulating standardized usage cycles, measuring metrics like annual kilowatt-hours (kWh) consumed or efficiency ratios such as cubic feet per kWh for refrigerators. agencies establish minimum or regulatory thresholds, with voluntary labels indicating superior performance; for instance, , appliances must exceed federal standards by at least 10-20% to qualify for certification. The program, jointly administered by the U.S. Environmental Protection Agency (EPA) and Department of Energy () since 1992, certifies appliances that meet rigorous efficiency criteria verified through independent testing. Qualified refrigerators, for example, must be at least 15% more efficient than the federal minimum, while clothes washers achieve up to 25% energy savings and 33% water savings compared to conventional models. The program covers over 75 product categories, with certified products using 10-50% less energy than uncertified counterparts, potentially saving U.S. households $450 annually on utility bills as of 2023 data. In the , the energy label, mandated since 1994 and rescaled in March 2021, assigns classes from A (highest ) to G (lowest) based on energy use per cycle or year, incorporating noise levels, capacity, and annual consumption figures. The 2021 update eliminated sub-classes like A+++ to restore a clearer A-G , where most top-tier products now fall in B, C, or D categories to accommodate technological improvements and prevent label inflation. Labels include QR codes linking to a product database for detailed comparisons, with compliance enforced via ecodesign regulations that phase out inefficient models. Other systems, such as the Consortium for Energy Efficiency (CEE) tiers in North America, build on ENERGY STAR by adding advanced tiers (e.g., CEE Tier 2 for 20-30% better performance), guiding utility rebates and incentives. Globally, similar frameworks exist, like Australia's Energy Rating Label using stars (1-10, higher better) based on kWh per year. These ratings promote broader reductions in energy demand; U.S. residential appliance standards implemented since 1990 have cut clothes washer energy use by 70% while increasing capacity by 50%. Despite benefits, limitations persist: lab-based ratings often overestimate real-world savings due to variations in user habits, ambient conditions, and cycle frequencies, with studies indicating 10-20% discrepancies between tested and actual consumption. Some efficient models face criticism for reduced durability or performance trade-offs, such as longer wash cycles in low-energy washers, though empirical data from DOE monitoring shows net lifetime savings exceeding upfront premiums by 2-5 times for most categories. Manufacturers occasionally exploit test loopholes, like optimizing for specific cycles, underscoring the need for updated standards to reflect dynamic usage patterns.
Appliance TypeKey Metric ExampleENERGY STAR Threshold (vs. Federal Min.)EU Label Focus
RefrigeratorAnnual kWh15% more efficientEnergy class A-G; kWh/year
Clothes WasherkWh/cycle + water use25% energy, 33% water savingsEnergy class; liters/cycle
DishwasherkWh/year30% less energyEnergy class; place settings
These systems, while imperfect, have empirically driven a 20-40% decline in per-unit appliance since the 1990s, supporting causal reductions in without mandating sacrifices in functionality.

Safety and Standards Ratings

Safety and standards ratings assess the performance of products, structures, , and systems against established criteria for mitigation, structural integrity, and reduction, often using scaled scores such as stars or grades derived from empirical testing and compliance verification. These systems prioritize measurable outcomes like survivability or resistance over qualitative assurances, enabling consumers and regulators to compare options based on data from controlled simulations and real-world analogs. While certifications like UL marks indicate binary compliance with minimum thresholds, true ratings incorporate gradations reflecting superior or marginal performance. In automotive contexts, the U.S. National Highway Traffic Safety Administration (NHTSA) administers a 5-Star Safety Ratings program, evaluating vehicles through frontal, side, and rollover crash tests conducted at speeds up to 35 mph for frontal impacts and 38.5 mph for side barriers. Ratings range from 1 to 5 stars per category, with an overall vehicle score aggregating results; for model year 2025 vehicles, updates finalized on November 18, 2024, emphasize pedestrian crash avoidance and updated side impact protocols to better reflect real-world fatalities. Complementarily, the European New Car Assessment Programme (Euro NCAP) awards 0-5 stars based on four pillars—adult occupant protection (40% weight), child occupant protection (20%), vulnerable road user protection (20%), and safety assist technologies (20%)—using protocols revised triennially to incorporate advancements like active pedestrian detection. In 2023 assessments, for instance, vehicles earning 5 stars demonstrated over 90% efficacy in autonomous emergency braking for cyclist scenarios. For consumer products, Underwriters Laboratories (UL) provides certification rather than graded ratings, testing electrical and mechanical devices against standards like for flammability, where materials are classified from V-0 (self-extinguishing within 10 seconds) to (slow-burning). The UL Mark, affixed to over 20 billion products annually, verifies third-party validation of safety claims, reducing risks like electrical fires, which cause approximately 51,000 U.S. incidents yearly per NFPA data integrated into UL methodologies. Unlike scaled ratings, UL focuses on pass/fail against causal failure modes, such as arc-fault ignition, but informs broader rating ecosystems like those in appliances. Building safety ratings, such as the U.S. Resiliency Council (USRC) system introduced in 2013, grade structures on expected performance during hazards like earthquakes or hurricanes across , damage, and continuity dimensions using a tiered scale from GS (green—minimal risk) to RS (red—high collapse potential). These derive from engineering analyses of code compliance and material properties, with seismic ratings tied to factors like lateral force resistance per ASCE 7 standards. Fire ratings for assemblies, per ASTM E119, quantify endurance times—e.g., 2-hour ratings for walls resisting flame passage and heat transfer—directly influencing occupancy limits in codes like the Building Code. Such systems underscore causal links between design and outcomes, as evidenced by post-event analyses showing rated structures sustaining 50-70% lower casualty rates in events like the .

Other Uses of Rating

Military and Naval Ratings

In naval tradition, a rating denotes the enlisted personnel's occupational specialty and associated within a , distinguishing it from commissioned ranks. This system categorizes sailors by their trained skills and responsibilities, such as , , or deck operations, rather than general roles. The term originates from historical practices in European navies, where enlisted sailors were assigned specific duties based on competence, evolving into formalized ratings to meet operational needs. The rating system in the Royal Navy, from which many modern navies derive their structure, developed in the amid expanding fleets requiring specialized labor. Early distinctions included landsmen (unskilled recruits), ordinary seamen, and able seamen, with specialized roles like gunners or carpenters emerging by the to handle complex shipboard tasks. By the , the system formalized under merit-based progression, influencing Commonwealth navies; for instance, the Royal Australian Navy and retain similar rating hierarchies tied to trades like weapons electrical technician or marine engineer. In the United States Navy, ratings were established during the Continental Navy era in 1775, initially mirroring models with basic seaman and artisan roles. The system expanded significantly post-1885 with the creation of classes (first, second, third) and seaman rates, reflecting technological advancements like and . Today, over 90 ratings exist, grouped into categories such as (e.g., ), construction (e.g., ), and hull maintenance (e.g., ), with enlisted pay grades from E-1 () to E-9 (). Each rating combines job symbols—e.g., an eagle for —with chevrons denoting seniority. Military ratings extend beyond navies to some army contexts, where they analogously refer to enlisted occupational specialties, though the term "military occupational specialty" (MOS) predominates in the U.S. . For example, the U.S. uses codes like for infantryman, akin to naval ratings in assigning skill-based roles from E-1 () upward. This parallels causal demands of , where empirical specialization—driven by equipment complexity—outweighs generalist training, as evidenced by post-World War II expansions in technical ratings amid nuclear and integration. However, "rating" remains predominantly naval, with army equivalents emphasizing functional expertise over the naval trade-rate fusion.

Nautical and Vessel Ratings

In nautical contexts, vessel ratings encompass standardized systems for evaluating ships and based on structural , , seaworthiness, and . Classification societies, independent organizations that verify compliance with technical standards, assign ratings through surveys and notations indicating a vessel's fitness for specific operations, such as unrestricted or ice-breaking capabilities. These ratings ensure and insurability, with societies like (holding about 12% of global classed tonnage as of 2023), , and ClassNK leading in volume of vessels certified. A vessel's class certificate, renewed periodically via inspections, confirms adherence to rules on hull strength, machinery reliability, and environmental protections; failure to maintain rating can lead to detention or insurance denial. Tonnage ratings quantify a vessel's size and , distinct from (total weight including load). (GT), a volumetric measure under the 1969 Tonnage Convention, calculates as GT = 0.2 + 0.02 × log₁₀(V), where V is the enclosed in cubic meters, providing a dimensionless index for regulatory fees and port charges. (DWT) rates the maximum safe load—cargo, fuel, passengers, and stores—in metric tons at summer load line, critical for commercial operations; for example, bulk carriers exceed 150,000 DWT, while vessels range 10,000–35,000 DWT. (NT), deducting non-earning spaces from GT, assesses earning potential and influences manning requirements. These metrics, verified by societies or states, underpin trade , with global shipping tonnage surpassing 2 billion GT as of recent inventories. For recreational and smaller nautical vessels, the European Union's CE marking system rates boats by design category tied to wind speed and significant wave height tolerances. Category A suits voyages, handling winds over Beaufort 8 (40+ knots) and waves exceeding 4 meters; Category B covers conditions up to Beaufort 8 and 4-meter waves; Category C applies to inshore with Beaufort 6 and 2-meter waves; Category D limits to sheltered waters with Beaufort 4 and 0.5-meter waves. Compliance requires stability tests, buoyancy assessments, and builder declarations, enforced since 1998 for vessels under 24 meters. In , rating systems handicap diverse boats for fair competition by predicting speed potentials via measurements of hull, sail, and rig. The Offshore Racing Congress () uses velocity prediction programs incorporating hydrodynamics and to generate time-on-distance or time-on-time ratings, adjustable for wind conditions and course types, applied in events like the Fastnet Race. The International Rating Certificate (IRC), a secret formula-based system, rates keelboats from production cruisers to superyachts by encoded measurements, yielding a single handicap number for corrected times. (), prevalent in , assigns empirical ratings in seconds per based on observed performance, with faster boats receiving lower (better) numbers; for instance, a J/24 might rate 165, meaning it concedes 165 seconds per mile to a slower design. These systems promote mixed-fleet racing while minimizing subjective biases through data-driven adjustments.

Psychological and General Survey Scales

Psychological rating scales quantify subjective psychological constructs such as attitudes, traits, and emotional states through ordinal or interval-like responses, enabling empirical in and clinical settings. Originating in the late , early examples include Francis Galton's 5-point for anthropometric judgments in and a 9-point for assessing mental vividness. These tools proliferated in and individual differences studies due to their efficiency in capturing variance across large samples, though their reliability depends on rater training and construct alignment. The , developed by American social psychologist in 1932, remains a cornerstone for attitude assessment, presenting declarative statements rated on anchors from "strongly disagree" (e.g., 1) to "strongly agree" (e.g., 5 or 7), with total scores aggregating responses for summative analysis. Widely applied in surveys measuring opinions on social issues or self-perceptions, it assumes responses form a unidimensional , but empirical critiques highlight its ordinal nature, cautioning against like means without verification of interval properties via tests such as those for equal-appearing intervals. Validity is evaluated through subtypes including (alignment with theoretical domains) and criterion-related validity (correlation with external outcomes like behavioral predictions), with peer-reviewed scales undergoing to confirm unidimensionality. Other prominent psychological variants include the (VAS), a continuous line (e.g., 100 mm) marked by respondents for intensity ratings like , offering higher than discrete points but susceptible to endpoint ; and Numeric Rating Scales (NRS), discrete 0-10 integers for quick self-reports in clinical trials. In , scales like the Young Mania Rating Scale (YMRS) employ observer ratings across 11 items scored 0-4 or 0-8, validated against diagnostic criteria for severity. However, systemic challenges persist, including response es (e.g., or social desirability) and cultural variability in interpretation, necessitating cross-validation in diverse populations to avoid overgeneralization from Western-centric norms. General survey scales extend rating principles to non-clinical contexts like and polling, prioritizing over psychometric rigor. Common formats include linear numeric scales (e.g., 1-10 for ), where 1 denotes "very dissatisfied" and 10 "very satisfied," favored for simplicity and comparability across studies. Five- to seven-point scales strike an empirical balance, providing sufficient discrimination without cognitive overload, as scales with fewer points risk ceiling effects and more invite random responding. Frequency-based variants, such as "never" to "always" on 5 points, gauge behavioral tendencies, while forced-choice even-numbered scales (e.g., 1-4) eliminate neutrality to elicit stronger signals, potentially enhancing in decisional contexts at the cost of moderate views. from survey design experiments shows labeled anchors reduce ambiguity compared to numeric-only, improving , though —tendency toward positive responses—persists across types, mitigated by randomized item order. In aggregate, these scales support when triangulated with behavioral data, but isolated use risks subjective reports with measurement artifacts.

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