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Toon City

Toon City Animation, Inc. (commonly known as Toon City) is a Filipino animation studio founded in 1993, specializing in high-quality 2D hand-drawn animation and related production services for global entertainment companies.^[1] Based in Manila, Philippines, the studio has grown into an Emmy-winning production house with over 350 skilled artists, delivering outsourcing, pre-production, and post-production work for feature films, television series, and digital content.^[1]^[2] Initially established as a traditional animation service provider for The Walt Disney Company, Toon City quickly expanded its portfolio to include collaborations with major studios, contributing to acclaimed projects in children's and family animation.^[1] In 2023, the company opened a new facility in Vancouver, Canada, to leverage local talent and incentives, broadening its offerings to encompass visual development, intellectual property co-production, and advanced digital animation techniques like Harmony Cut-Out and Adobe Animate.^[1]^[3] Toon City's notable clients include Walt Disney Television Animation, Universal Animation Studios, Warner Bros. Animation, Netflix, and Xilam Animation, with contributions to Emmy-recognized series and films that highlight its expertise in character-driven storytelling and meticulous hand-crafted visuals.^[1]^[2] The studio's commitment to quality and innovation has positioned it as a key player in the international animation industry, particularly in the Asia-Pacific region.^[1]

Overview

Company profile

Toon City Animation, Inc. is a Filipino animation studio specializing in outsourcing 2D animation services for international clients.^[1] Established as a provider of high-quality hand-drawn animation, the company focuses on subcontracting work for television series, feature films, and digital content, utilizing techniques such as Harmony Cut Out and Adobe Animate.^[1] The studio is primarily based in Manila, Philippines, where it operates from a dedicated facility housing its core production teams.^[1] In 2023, Toon City expanded its operations to Vancouver, Canada, to leverage the region's talent pool and access incentives like those from Creative BC and Telefilm Canada, enhancing its global production capabilities.^[1] Toon City's business model centers on delivering animation subcontracting services to major international producers, enabling efficient handling of multiple projects simultaneously.^[1] Founded in 1993, the studio currently employs over 350 skilled artists who contribute to a diverse portfolio of outsourced animation work.^[1] This structure allows Toon City to support high-volume demands from clients such as Disney, Warner Bros., and Netflix, maintaining a reputation for dedicated, heart-driven production.^[1]

Ownership and leadership

Toon City was founded in 1993 by British animator Colin Baker in Manila, Philippines, initially as a small studio focused on traditional animation services for international clients, starting with a team of roughly ten animators.^[4] The studio's early operations were supported by contracts from Walt Disney Television Animation, marking its entry into the global outsourcing market for animated content.^[1] In 2011, Baker sold the company to a Filipino production entity, transitioning ownership to local management and solidifying its position as a Philippine-based enterprise.^[5] This acquisition ensured continued growth under Filipino leadership, with the studio remaining headquartered in Manila while expanding its service capabilities. Miguel del Rosario has served as President and Chief Executive Officer since 2009, overseeing strategic development and international partnerships prior to and following the ownership change.^[6] The current executive team includes Rene De Guzman as Vice President of Resources Development, Ricky Gundran as Chief Finance Officer, and Migs del Rosario as Chief Development Officer.^[1] In a notable expansion move, Trevor Bentley, co-founder of Atomic Cartoons, was appointed CEO of Toon City Vancouver in 2023 through a partnership that established a Canadian outpost for co-production and pre-production services.^[7]

History

Founding and early development

Toon City was founded in 1993 by British animator Colin Baker in Manila, Philippines, commencing operations with a small team of approximately ten animators. The studio emerged amid a burgeoning animation outsourcing sector in the Philippines, where low labor costs—around $1,200 per month for animators—and a cultural affinity for American storytelling attracted major U.S. clients seeking to reduce production expenses on television cartoons. Baker, drawing on his experience in the industry, established Toon City to capitalize on the local talent pool, which he described as exceptionally intuitive and skilled compared to other Asian regions. By 1995, the studio had expanded to contribute significantly to the local industry, which employed over 1,700 animators across four major Manila-based companies handling about 90% of outsourced U.S. TV animation work.^[4]^[8] From its inception, Toon City focused exclusively on traditional 2D hand-drawn animation services, primarily as an outsourcer for Walt Disney Television Animation, marking the beginning of a long-term partnership that defined its early trajectory. The studio's debut major project was providing animation for five episodes of the Disney series Bonkers (1993–1994), in collaboration with Moving Images International, as part of Disney's cost-saving shift to overseas production for the show's later segments featuring detective Lucky Piquel. This initial engagement highlighted Toon City's role in supporting Disney's expansion of animated TV content during the mid-1990s, a period when the Philippine industry experienced rapid growth fueled by demand from Hollywood studios. Early operations emphasized building technical capacity and workflow efficiency in a nascent outsourcing ecosystem, where local studios like Toon City navigated the transition from sporadic subcontracts to steady pipelines for high-volume episode production.^[1]^[9]^[8] Key early clients were dominated by Disney, which provided consistent work and enabled Toon City to refine its hand-drawn techniques on prominent projects, including 11 episodes of the Aladdin TV series (1994–1995). This Disney-centric focus allowed the studio to establish reliability in delivering character animation and backgrounds that aligned with American creative standards, contributing to the 1990s boom in Philippine animation that saw annual industry revenue approach $40 million by the decade's end. Despite the era's opportunities, Toon City faced challenges in scaling from a modest startup to meet tightening deadlines and rising expectations in a competitive outsourcing market increasingly pressured by digital shifts and global economic fluctuations.^[4]^[8]

Growth and expansion

Following its early focus on Disney productions, Toon City underwent substantial expansion during the 2000s, growing its artist workforce from approximately 300 to over 1,000 personnel to meet rising demand for outsourced animation services.^[10] This period saw the studio secure key contracts with major studios including Warner Bros. Animation, Nickelodeon, and Universal Animation Studios, allowing diversification from its initial exclusive Disney partnership that ended in 2004.^[10]^[2] Key milestones in this era included contributions to high-profile Disney projects such as Hercules (1997) and Tarzan (1999), which bolstered the studio's international credibility and workflow capabilities.^[10] The studio also transitioned into digital animation techniques, adopting tools like Adobe Flash for 2D vector-based production and Toon Boom Harmony for paperless workflows, enabling more efficient handling of complex sequences and reducing production timelines.^[10] Under Filipino leadership, including CEO Miguel del Rosario, these advancements facilitated sustained scaling and operational resilience.^[6] In 2023, Toon City further extended its global reach by launching a Vancouver outpost in partnership with industry veteran Trevor Bentley, former co-founder of Atomic Cartoons, to access North American talent pools and tax incentives while integrating with its Manila operations.^[7] This expansion aimed to enhance co-production opportunities and bridge Eastern and Western animation hubs, as demonstrated by the studio's involvement in the Filipino-rooted animated series Sun Chaser in 2025, which won the Animation du Monde Prize at MIFA.^[11] The studio's growth trajectory was recognized in 2018 when it ranked #22 among the world's most powerful animation studios.^[10]

Operations

Services and technology

Toon City specializes in high-quality 2D animation services, including hand-drawn digital animation, pre-production tasks such as storyboarding and layout, post-production, visual development, and intellectual property co-production.^[1]^[5] The studio operates primarily as an outsourcing partner, subcontracting specific phases of animation production for client projects, such as layout, clean-up, coloring, compositing, and inbetweening.^[5]^[12] This model allows Toon City to support major international clients, including Walt Disney Television Animation, Warner Bros., Universal, Netflix, Nickelodeon, and Xilam, with examples of their contributions including animation work on Rick and Morty and Hazbin Hotel.^[1]^[5]^[13] Originally founded as a traditional cel animation service provider in 1993, Toon City has transitioned to fully digital workflows, employing advanced software for efficient production.^[3] Current techniques focus on 2D hand-drawn digital processes, alongside cut-out animation using Toon Boom Harmony for rigging and posing, and Adobe Animate for Flash-style work, inbetweening, and interactive elements.^[1]^[14] These tools enable the studio to deliver polished, frame-by-frame animation while maintaining artistic integrity in subcontracted deliverables. With a workforce capacity exceeding 350 artists, Toon City efficiently scales operations to meet client demands across television series and feature films, as detailed in the facilities and workforce section.^[1]

Facilities and workforce

Toon City's main facility is situated in Mandaluyong, Manila, Philippines, at Bldg. A Guerrero Properties, 123 Pioneer Street, encompassing over 3,000 square meters (approximately 32,000 square feet) of floor space designed to support comprehensive animation pipelines, including workstations for layout, animation, cleanup, and post-production.^[15] This space can accommodate more than 1,000 artists during peak operations, facilitating efficient workflows for traditional 2D, digital, and hybrid animation processes.^[15] In 2023, the studio expanded internationally by opening a dedicated outpost in Vancouver, Canada, at 2425 Quebec St., to enhance co-production capabilities with North American partners and leverage local talent pools and incentives from Creative BC and Telefilm Canada.^[3]^[1] The Vancouver facility focuses on pre-production, visual development, and post-production services, contributing to the overall operational capacity without overlapping the core animation pipelines handled in Manila.^[16] The workforce at Toon City primarily consists of over 350 skilled artists based in the Philippines, with the ability to scale to 1,000 or more during high-demand periods, encompassing roles such as animators, inkers and painters, colorists, and riggers.^[17]^[1] This talent pool emphasizes Filipino expertise in hand-drawn and digital animation, bolstered by internal development programs like the Toon City Academy, which offers certified training in animation fundamentals, character design, and industry-standard tools such as Toon Boom Harmony.^[18]^[19] Operationally, the facilities enable Toon City to manage multiple projects concurrently, including up to three full 2D hand-drawn digital animation series, five Harmony cut-out productions, and two Adobe Animate/Flash-based shows, ensuring timely delivery for global clients across time zones.^[17] This scale supports the studio's services in television series and feature films by providing robust human and infrastructural resources tailored to high-volume animation demands.^[1]

Productions

Television series

Toon City Animation has made significant contributions to animated television series, primarily through subcontracted animation services for major studios such as Disney, Warner Bros., and Nickelodeon. Since its founding in 1993, the studio has worked on over 20 series, handling key production stages including inbetweening, coloring, and compositing to support episodic content.^[20]^[21] Among its most prominent Disney projects, Toon City provided full-series animation for Lilo & Stitch: The Series (2003–2006), delivering 65 episodes that expanded the franchise's Hawaiian adventures with detailed character movements and backgrounds. The studio also animated the entire run of The Emperor's New School (2006–2008), contributing 52 episodes of 2D animation that captured the comedic antics of Kuzco and his peers in traditional cel-style techniques. Similarly, House of Mouse (2001–2003) relied on Toon City for its 52 episodes, outsourcing the vibrant, crossover-filled clubhouse sequences that featured Disney characters in interactive shorts.^[22] For Warner Bros., Toon City animated six episodes of The Looney Tunes Show Season 1 (2011), focusing on inbetweening and compositing to enhance the slapstick humor in episodes like "The Tooth About Cavey Bird." On Nickelodeon, the studio handled Season 1 of The Mighty B! (2008–2010), providing layout through compositing for 20 episodes centered on the hyperactive Girl Scout Bessie Higgenbottom.^[20] Other notable contributions include Emmy-winning episodes of Curious George (2006–present), where Toon City supported animation production across Seasons 1–9, aiding the series' 2010 Daytime Emmy win for Outstanding Children's Animated Program through precise coloring and compositing.^[5] More recently, the studio has animated recent episodes of Molly of Denali (Seasons 1–4, 2019–present), covering rigging through compositing for stories rooted in Alaska Native culture. For instance, Toon City provided 2D layout through compositing for Star vs. the Forces of Evil (2015–2019), cut-out, rigging, and animation services for select episodes of Rick & Morty (2013–present), and cutout background color, posing, animation through pre-compositing for Oggy & the Cockroaches (multiple seasons).^[20] For France's Xilam Animation, Toon City contributed to multiple seasons of Zig & Sharko (2010–present), including Seasons 3–4 with full rigging, layout, posing, animation, coloring, and pre-compositing for 52 episodes of chaotic beachside comedy.^[20]

Feature films

Toon City has provided animation services for several theatrical animated feature films, specializing in 2D hand-drawn techniques to support complex sequences in character animation and visual effects. As an overseas partner, the studio has collaborated with major producers to deliver high-quality contributions that enhance the final product without leading the overall production. A key example is their work on Disney Television Animation's Big Hero 6: The Series (2017–2021), where Toon City handled 2D layout through compositing for the 2D animated series.^[20] In Koati (2021), produced by Upstairs Miami and released theatrically in multiple markets, Toon City performed extensive 2D animation tasks, including rough animation, clean-up, in-betweening, ink and paint, and background matte painting. This collaboration leveraged the studio's expertise in vibrant, culturally inspired visuals to depict Latin American biodiversity and adventure.^[23]^[20] Toon City also contributed to the Irish animated feature The Glassworker (2025), focusing on 2D clean-up and in-between animation to support its hand-crafted aesthetic.^[20]

Direct-to-video films and specials

Toon City Animation has contributed significantly to direct-to-video animated films and specials, particularly through outsourcing animation services for major studios like DisneyToon Studios and Warner Bros. Animation. The studio handled key aspects of the production pipeline, including layout, animation, clean-up, inbetweening, and compositing, enabling efficient delivery for budget-conscious non-theatrical releases.^[21]^[1] For Disney, Toon City provided full animation support for several Winnie the Pooh and Mickey Mouse direct-to-video projects. They delivered animation production for The Jungle Book 2 (2003), a sequel featuring Mowgli's return to the jungle, with contributions including additional animation and supervision by Toon City staff. Similarly, the studio animated Piglet's Big Movie (2003), focusing on Piglet's quest to prove his worth to his friends, handling layout and character animation sequences. In Pooh's Heffalump Halloween Movie (2005), Toon City managed extensive animation work, including key animator roles for Lumpy the Heffalump's introduction, as part of the Halloween-themed special.^[24] For holiday specials, they supported Mickey's Magical Christmas: Snowed in at the House of Mouse (2001), providing unit direction and animation for the ensemble cast trapped in the club during a blizzard.^[25] Beyond Pooh and Mickey, Toon City contributed to other Disney direct-to-video titles like Atlantis: Milo's Return (2003), where they handled the bulk of animation for the sequel's expedition adventures, and Winnie the Pooh: Springtime with Roo (2004), delivering animation production for the kangaroo-inspired holiday tale.^[26] They also animated Mickey's House of Villains (2002), a Halloween special compiling shorts with villains taking over the House of Mouse, including production management and effects supervision.^[27] In non-Disney projects, Toon City provided animation for Warner Bros.' Tom and Jerry in Shiver Me Whiskers (2006), a pirate-themed adventure where the duo hunts for treasure, contributing to the full animation pipeline.^[28] For partial contributions, the studio assisted with select sequences in Teacher's Pet (2004), including animation clean-up, though the project leaned toward theatrical elements. Toon City's work extended to short-form direct-to-video and online content, such as the Merrie Melodies musical shorts produced for integration with The Looney Tunes Show, featuring original songs with Looney Tunes characters like Yosemite Sam and Daffy Duck. They also supported digital shorts for series like Bratz, handling animation for web-based episodes emphasizing fashion and friendship themes in concise formats.^[21] These efforts highlighted the studio's versatility in smaller-scale releases, often completing end-to-end pipelines from layout to final compositing for efficient distribution.^[1]

Recognition

Awards and nominations

Toon City has received recognition for its animation services on several acclaimed projects, most notably earning Daytime Emmy Awards in 2008 and 2010 for Outstanding Children's Animated Program through its work on the PBS Kids series Curious George.^[5]^[2]) The studio provided key animation outsourcing for the series, contributing to its wins at the 35th and 37th Annual Daytime Emmy Awards. The studio's involvement in other Emmy-nominated productions includes The Emperor's New School, where Toon City handled 2D animation production. The series garnered Daytime Emmy nominations and wins for performers, such as Eartha Kitt's victories in 2007 and 2008 for Outstanding Performer in an Animated Program as Yzma. Similarly, Toon City animated the first season of Nickelodeon's The Mighty B!, which received four Daytime Emmy nominations and a 2009 win for Outstanding Individual Achievement in Animation. In addition to Emmy accolades, Toon City was ranked #22 among the world's best animation studios in Animation Career Review's 2018 list, highlighting its global standing in the industry.^[2] The studio has also supported recent award-winning projects, such as the 2025 Annecy International Animation Film Festival's Animation du Monde development award for Sun Chasers, produced in collaboration with Toon City.^[29]

Industry impact

Toon City played a pivotal role in establishing the Philippines as a major hub for animation outsourcing during the 1990s, when Western studios sought cost-effective production alternatives amid rising domestic labor costs. Founded in 1993, the studio quickly became a key partner for The Walt Disney Company, handling animation for television series such as Bonkers, which helped pioneer the influx of international contracts to Manila-based facilities. This early success influenced the growth of subsequent Philippine studios, including Top Draw Animation established in 1999, by demonstrating the viability of high-quality 2D animation services in the region and encouraging a wave of local entrepreneurship in the sector.^[4]^[30]^[31] Economically, Toon City has significantly bolstered the Philippine creative industry by employing over 350 artists in its Manila facilities, contributing to job creation in a sector that supports thousands of roles nationwide.^[1] The studio's Toon City Academy, launched in 2014, provides specialized training in 2D, CGI, and digital animation tools, fostering a skilled workforce and enabling graduates to enter the global market. These efforts have enhanced the local economy by promoting talent development and attracting foreign investment, positioning animation as a key pillar of the country's creative services exports.^[1]^[32]^[19]^[33] On a global scale, Toon City's expertise in cost-efficient 2D animation supported Western productions during Disney's Renaissance era in the 1990s, enabling studios to scale television content like animated series tie-ins without compromising quality. More recently, its adaptation to digital workflows has facilitated contributions to contemporary projects, including the adult animated series Hazbin Hotel, underscoring the studio's ongoing relevance in diverse genres. As an Emmy Award winner for its work on Curious George in 2010, Toon City has elevated the international reputation of Filipino animators, challenging stereotypes and highlighting Asia's competitive edge in the industry.^[2]^[7]^[5]^[1] The studio's 2023 expansion to Vancouver, Canada, further bridges Asian and North American markets by establishing a production outpost led by animation veteran Trevor Bentley, facilitating seamless collaboration on international co-productions and enhancing cross-continental efficiency. This move solidifies Toon City's legacy as a trailblazer that has not only sustained but also innovated within the global animation landscape.^[7]^[3]

References

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