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Unit of selection

In , the unit of selection refers to the entity or level—such as genes, individual organisms, groups, or populations—that exhibits heritable variation, differential , and the potential for evolutionary change through . This concept addresses how selection operates across biological hierarchies, with foundational criteria established by in 1970 requiring phenotypic variation among entities, differences in their ( and rates), and of those fitness differences across generations. The debate over the unit of selection has evolved since Charles Darwin's era, when he primarily viewed individual organisms as the targets of selection, though he acknowledged potential group-level effects in social species like humans. In the mid-20th century, proponents of , such as V. C. Wynne-Edwards, argued that could favor traits benefiting entire s or groups, even at the expense of individual , to explain phenomena like and . However, this view faced strong criticism for lacking empirical support and mechanistic plausibility, as group-level adaptations would require rare conditions like frequent group extinctions and low within-group variation. A pivotal shift occurred in the 1960s and 1970s with the gene-centered perspective, advanced by George C. Williams and Richard Dawkins, who posited the gene as the fundamental unit of selection due to its long-term stability, capacity for replication across generations, and role in maximizing its own propagation via individual and extended phenotypes. Williams critiqued group selection as an inefficient and unnecessary explanation, emphasizing that adaptations evolve to enhance individual inclusive fitness rather than collective welfare, with group benefits often emerging as byproducts of individual actions. Dawkins further elaborated this in The Selfish Gene (1976), framing organisms as "vehicles" or survival machines built by genes to ensure their replication, thereby resolving apparent altruisms through kin selection and inclusive fitness concepts developed by W. D. Hamilton. Contemporary discussions recognize multilevel selection theory, integrating gene, individual, and group levels, where selection can act simultaneously across hierarchies but with varying efficacy depending on the context—such as in microbial communities or eusocial insects where group-level traits like colony defense confer fitness advantages. This framework, supported by empirical studies on phenomena like bacterial biofilms and human cooperation, underscores that no single level universally dominates, but the remains the ultimate beneficiary of selection due to its . Ongoing research continues to refine these ideas, incorporating non-reproductive contexts like and ecological persistence to broaden the applicability of selection units beyond traditional biological lineages.

Overview

Definition

The unit of selection in refers to the entity upon which acts directly, resulting in differential survival and reproduction that drives evolutionary change. This entity is the target of selection pressures, where variations among individuals lead to disparities in , thereby altering the composition of future generations. A key distinction in understanding selection involves . addresses the immediate mechanisms—such as physiological or developmental processes—that enable an entity's response to its , explaining how selection occurs at the mechanistic level. In contrast, pertains to the evolutionary reasons why those mechanisms exist, rooted in the historical outcomes of that enhance over generations. Within this framework, the distinction between replicators and interactors, introduced by and David Hull, highlights key aspects of selection. Replicators, such as genes, are the fundamental units that are faithfully copied and propagated across generations, serving as the beneficiaries of selection. Interactors, like organisms, act as cohesive wholes that interact with the environment, influencing the replication success of the genes they carry. This duality highlights how selection operates on observable entities while ultimately favoring the persistence of underlying genetic material. For an entity to qualify as a unit of selection, as established by (1970), it must demonstrate three essential properties: heritable variation, differential , and the heritability of those fitness differences. Heritable variation ensures that traits passed to can differ among entities, providing the raw material for selection. Differential fitness occurs when these variations lead to unequal reproductive success in response to environmental conditions. Finally, the heritability of differences guarantees that advantageous traits are reliably transmitted, allowing selection to accumulate adaptive changes over time; this process, originating in Darwin's foundational work, is mathematically captured in models like the Price equation.

Historical Context

Charles Darwin's (1859) laid the foundational ideas of evolutionary theory by describing as a process acting primarily on individual organisms, where heritable variations in traits confer advantages in survival and reproduction, leading to the of populations over time. Although Darwin did not explicitly define a "unit of selection," his emphasis on inherited differences among organisms as the basis for evolutionary change implicitly positioned the individual as the key entity upon which selection operates. In the late 19th century, August Weismann advanced this framework with his germ-plasm theory, articulated in The Germ-Plasm: A Theory of Heredity (1893), which proposed a strict separation between the germline—carrying the hereditary material (germ-plasm)—and the somatic cells of the body. Weismann argued that only changes in the germ-plasm are heritable, effectively elevating genes or germinal elements as the true units of inheritance and selection, while somatic modifications acquired during an organism's lifetime cannot influence future generations. This theory resolved ambiguities in Darwin's ideas about inheritance and reinforced a shift toward viewing discrete hereditary units as central to evolution. The early 20th century saw the maturation of in the 1930s and 1940s, integrating with Darwinian selection through the works of , , and , which mathematically demonstrated how frequencies change under selection pressures. This synthesis shifted conceptual focus from organisms to genes as the fundamental units of selection, as models showed that adaptive occurs via differential reproduction of alleles within populations. Within this emerging field, Haldane's The Causes of Evolution (1932) introduced a cost-benefit analysis of altruistic behaviors, calculating that such traits could evolve if the benefits to genetic relatives outweighed the costs to the actor, thereby foreshadowing later developments in understanding selection at familial levels. By the mid-20th century, debates intensified over the appropriate levels of selection, culminating in George C. Williams' Adaptation and Natural Selection (1966), which sharply critiqued theories prevalent in earlier ecological interpretations. Williams argued that adaptations are best explained as outcomes of selection on individual genes or organisms, dismissing group-level benefits as incidental byproducts rather than causal drivers, thus solidifying the gene-centered view in .

Theoretical Foundations

Core Principles

The unit of selection in refers to the entity upon which acts, characterized by three essential conditions: variation in traits, of those traits, and differential . is a foundational requirement, meaning that for selection to occur, the variation among units must be reliably transmitted to subsequent generations with sufficient fidelity to allow cumulative change over time. This fidelity ensures that advantageous traits are not lost through random errors in replication, enabling the persistence and spread of beneficial variations. Without , any differences in survival or reproduction would fail to produce evolutionary , as would not inherit the features that conferred success to their parents. Differential reproduction forms the mechanism by which selection operates, where units exhibiting higher —defined as their relative capacity to survive and —propagate more copies of themselves in the compared to less fit variants. This process results in the increasing frequency of heritable traits that enhance , driving evolutionary change at the level of the selected . Fitness here is not absolute but context-dependent, influenced by environmental interactions that favor certain variants over others. These principles apply universally across biological hierarchies, from genes to groups, where selection can act simultaneously at multiple levels provided the conditions of variation, , and differential success are met at each. A key conceptual distinction clarifies the roles within this framework: replicators and interactors (or vehicles). Replicators are the entities whose information is copied with high fidelity during reproduction, such as genes, which serve as the fundamental units of inheritance. In contrast, interactors—or vehicles—are the higher-level structures, like organisms, that physically interact with the environment to affect the survival and replication of those replicators; organisms act as temporary carriers of genetic information, shielding and promoting its propagation without themselves being the primary targets of selection. This separation, first articulated by Dawkins in 1976 and refined by Hull in 1980, underscores that while interactors experience selection pressures directly, the long-term evolutionary legacy resides in the replicators they support. Maynard Smith further emphasized the vehicle concept in the 1980s as a disposable scaffold for replicator success, highlighting its role in models of evolutionary stability.

Mathematical Models

The Price equation provides a general mathematical framework for describing evolutionary change in the average value of a z across generations in a , partitioning the total change \Delta \bar{z} into components due to selection and transmission. The full form of the equation is \Delta \bar{z} = \frac{\text{Cov}(w, z)}{\bar{w}} + \frac{\text{E}(w \Delta z)}{\bar{w}}, where w is individual (typically the number of ), \bar{w} is mean , \text{Cov}(w, z) is the between and value capturing selection on the , and \text{E}(w \Delta z) is the expected change in the due to transmission biases weighted by . This formulation, derived by , holds as an exact identity under minimal assumptions about the mapping from parental to generations, allowing analysis of how evolve through differential and fidelity. A key aspect of the Price equation's derivation involves its recursive structure, which enables partitioning of evolutionary change into selection within groups and between groups when populations are hierarchically structured. Starting from the basic covariance form, the equation can be expanded by considering group-level averages \bar{z}_g and within-group deviations z_i - \bar{z}_g, yielding a multilevel decomposition that quantifies how selection acts at different organizational levels without presupposing which level dominates. This partitioning reveals the conditions under which group-level traits can respond to selection, provided transmission maintains trait associations across levels. In social evolution, Hamilton's rule extends these ideas to identify conditions for the spread of altruistic traits, stating that a evolves if rB > C, where r is the genetic relatedness between and recipient, B is the to the recipient, and C is the cost to the . Derived from considerations, this inequality applies the Price equation to kin-selected units by showing how relatedness amplifies benefits to shared genes, allowing identification of selectable social structures where direct fitness costs are offset. Hamilton's formulation thus formalizes how units beyond individuals, such as groups, can be vehicles for selection when genetic correlations align costs and benefits appropriately. The multilevel extension of the Price equation explicitly incorporates hierarchical selection, given by \Delta \bar{z} = \frac{\text{Cov}(w_i, z_i)}{\bar{w}} + \frac{\text{Cov}(w_g, \bar{z}_g)}{\bar{w}}, where the first term represents within-group selection on deviations z_i, and the second term captures between-group selection on group averages \bar{z}_g with group fitness w_g. This form, building on Price's analysis, allows quantification of trade-offs between levels, such as when within-group competition undermines group-level . It demonstrates that multilevel selection occurs whenever variance in group traits correlates with group , independent of single-level . Despite its generality, the Price equation relies on assumptions of trait additivity in multilevel partitions, where non-additive interactions (e.g., ) can complicate unambiguous level attribution, and no transmission bias in the selection term, meaning the equation's first term isolates selection only if is faithful without systematic deviations. These constraints limit its direct application to complex systems with gene-environment interactions or frequent mutations altering .

Levels of Selection

Molecular and Genetic Levels

At the molecular and genetic levels, the gene serves as the unit of selection, where individual alleles compete for representation within , often prioritizing their own replication over the organism's overall . This perspective is encapsulated in the selfish gene hypothesis, which posits that genes act as the primary replicators driving evolutionary change through differential survival and transmission. In this framework, alleles within a genome engage in intragenomic competition, such as through mechanisms that bias inheritance to favor one variant over others. Selection operates directly on DNA sequences, the fundamental nucleic acid structures, through processes like mutation, recombination, and genetic drift, which collectively shape sequence variation and evolutionary trajectories. Mutations introduce novel variants, while recombination reshuffles existing sequences, and drift randomly alters allele frequencies, particularly in small populations; natural selection then favors sequences conferring advantages in replication or stability. A prominent example of intragenomic conflict at this level is meiotic drive, where certain alleles manipulate meiosis to achieve transmission rates exceeding the expected 50%, as observed in species like Drosophila and maize, leading to evolutionary arms races within the genome. Epigenetic modifications represent another layer of selectable units at the molecular level, involving heritable changes to without altering the underlying DNA sequence, such as , which adds methyl groups to bases to silence genes across cell divisions and generations. These modifications can evolve under selection when they enhance adaptive responses, like stress tolerance, by providing reversible regulatory mechanisms. A classic case is paramutation in , first discovered in (Zea mays) in the , where one induces a heritable epigenetic state in a homologous allele, altering pigmentation traits and demonstrating transgenerational inheritance of silenced states. In , (HGT) enables entire gene clusters or operons to act as selectable units, allowing rapid acquisition of adaptive traits like resistance or metabolic capabilities from distantly related organisms, thereby accelerating beyond vertical . This process underscores how can propagate independently, subject to selection based on their conferred benefits in specific environments. Similarly, non-coding RNAs such as (tRNA) and (rRNA) have evolved under selection for structural and functional optimization; tRNA diversification, for instance, coevolved with aminoacyl-tRNA synthetases to expand the , while rRNA structures in the ribosome's center refined efficiency over billions of years. Intracellular selection further highlights conflict at the genetic level through selfish genetic elements, including , which are DNA segments that replicate and insert copies within the , often at the host's expense by disrupting genes or increasing rates. These elements spread via mechanisms like during replication, evading suppression by host defenses, and can drive innovation by facilitating genomic rearrangements, though their proliferation is counterbalanced by selection for genomic stability. The equation provides a mathematical for partitioning such genetic changes into components attributable to selection and biases at these molecular scales.

Cellular and Organismal Levels

In unicellular organisms such as and protists, the individual serves as the primary unit of selection, where heritable variations in traits like growth rate or metabolic efficiency directly influence in changing environments. For instance, exhibit , a density-dependent communication system that coordinates behaviors such as formation or expression, enabling collective responses that enhance survival without requiring multicellular structure. This emergent property illustrates how selection at the cellular level can favor cooperative signaling molecules, like autoinducers, that synchronize population-level adaptations to resource availability or threats. The transition to multicellularity, which emerged around 600 million years ago during the period, marked a shift where groups of s evolved to function as integrated units, suppressing intra-group conflicts to prioritize organismal fitness. This evolutionary step allowed for and larger body sizes, but it also introduced vulnerabilities, as seen in the selfish cell hypothesis, where uncontrolled cellular —manifesting as cancer—represents a reversion to unicellular-like autonomy that undermines the multicellular whole. Cancer arises when mechanisms enforcing cellular restraint fail, permitting "cheater" cells to exploit cooperative tissues for their own replication, a dynamic that highlights ongoing tension between cellular and organismal levels of selection. At the organismal level, acts on integrated phenotypic traits, such as and , that determine whole-organism viability and in specific ecological niches. A classic example is Darwin's observations of Galápagos finches during his voyage, where shape variations adapted to size and availability drove differential survival during droughts, favoring deeper beaks for harder seeds and illustrating selection on organismal form as a cohesive unit. These adaptations, shaped by environmental pressures, underscore how organismal traits evolve through heritable changes that enhance overall , rather than isolated cellular advantages. The soma-germ distinction, formalized by in the late , reinforces organismal integrity by establishing a barrier that prevents mutations—those arising in non-reproductive body cells—from being transmitted to offspring, ensuring that selection operates primarily on variations. This isolates the hereditary material in germ cells, directing evolutionary change toward stable, organism-wide adaptations while limiting the long-term impact of somatic-level selfishness. Apoptosis, or , serves as a key mechanism to maintain organismal unity by selectively eliminating rogue cells that might otherwise disrupt multicellular , thereby countering potential cellular-level selection pressures. In evolutionary models of multicellularity, evolved to enforce division of labor, such as in experimental systems where it promotes cluster stability by sacrificing peripheral cells for overall group propagation. This process ensures that selection favors organisms capable of suppressing intra-organismal conflicts, solidifying the organism as the dominant unit of inheritance and adaptation.

Social and Group Levels

At the social level, selection acts on behavioral traits that emerge from interactions among individuals, such as altruism and cooperation, where an individual's actions benefit others at a potential cost to itself. These traits can evolve if they enhance the fitness of social groups or kin networks, as seen in eusociality among insects, where non-reproductive workers support colony reproduction. In haplodiploid systems like those of bees and ants, females share higher relatedness with sisters (0.75) than with their own offspring (0.5), favoring worker sterility to promote sibling rearing over personal reproduction. This asymmetry, outlined in Hamilton's kin selection theory, explains the prevalence of female-biased eusociality in the Hymenoptera order. Group selection posits that traits benefiting the collective can spread if intergroup outweighs , as proposed by Wynne-Edwards in his model of population regulation through social displays that limit breeding to prevent of resources. Although initially criticized for lacking mechanistic detail, modern formulations revived the concept via -group models, where temporary assemblages of individuals allow between-group variance in composition to drive selection for . In these models, altruistic behaviors persist if groups with more cooperators outcompete selfish ones, even as selfishness dominates within groups. Hamilton's rule, rB > C, briefly references how relatedness amplifies benefits in such contexts without requiring strict group benefits alone. Illustrative examples include alarm calls in vertebrates, such as those by Belding's ground squirrels, where callers risk predation to warn and group members, enhancing collective survival and potentially evolving via multilevel selection on both and group fitness components. In humans, —manifest as parochial favoring ingroup cooperation and outgroup hostility—may represent a group-level shaped by intergroup competition in ancestral small-scale societies, promoting cultural norms that boost group productivity and defense. Within social systems, individual and group often trade off: behaviors like worker foraging in eusocial colonies reduce personal reproduction but elevate colony output, with selection favoring those that maximize across levels. Spatial structure, or population viscosity, further enhances group benefits by limiting dispersal, thereby increasing local relatedness and reducing the dilution of cooperative traits through mixing with selfish individuals from other groups. This viscosity creates "viscous" populations where interactions occur predominantly among relatives or familiar associates, amplifying the relative strength of over individual-level pressures. Such dynamics underscore how social and group levels integrate organismal traits into emergent properties, resolving trade-offs through structured interactions that align individual sacrifices with collective gains.

Higher Taxonomic Levels

Species selection refers to the differential survival and proliferation of based on their varying rates of and , acting as a higher-level analog to among individuals. This process, often termed "species ," posits that traits influencing a species' longevity, geographic range, or splitting rate can be selected if they enhance the production of daughter species or resistance to . Steven M. Stanley formalized this concept in , arguing that macroevolutionary patterns, such as trends in body size or , arise not from gradual within-species change but from among species with heritable differences in these demographic properties. At the clade level, selection can operate on entire lineages through major evolutionary transitions that create new units of selection, such as the origin of eukaryotic cells approximately 2 billion years ago. , involving the endosymbiotic integration of mitochondria into an archaeal host, transformed simple prokaryotic life into complex cells capable of greater and multicellularity, representing a selectable that propelled clade diversification. This transition, one of several identified by and Eörs Szathmáry, illustrates how clade-level selection favors emergent properties like compartmentalization that enhance and adaptability across geological epochs. Punctuated equilibrium complements these ideas by emphasizing rapid speciation events as the primary units of macroevolutionary change, rather than slow, uniform transformation. Proposed by Niles Eldredge and in 1972, this model describes long periods of stasis within punctuated by bursts of morphological innovation during , where new form in peripheral isolates and spread, driving higher-level patterns observable in the fossil record. An illustrative example is the post-Cretaceous-Paleogene (K-Pg) diversification of , where clades underwent accelerated genomic and phenotypic evolution following the extinction of non-avian dinosaurs 66 million years ago, rapidly filling ecological niches with increased population sizes and brain-to-body ratios. Similarly, the , articulated by Leigh Van Valen in 1973, explains ongoing -level co-evolution driven by biotic interactions, where lineages must continually adapt to counter coevolving antagonists, maintaining diversity through perpetual arms races at taxonomic scales. Despite these mechanisms, selection at higher taxonomic levels faces significant limitations, particularly weak due to the vast geological timescales involved, which obscure direct transmission of traits across generations. Traits like rate may persist in daughter lineages but are diluted by events such as extinctions or environmental shifts, reducing the predictability and observability of macroevolutionary responses compared to lower levels.

Debates and Modern Developments

Gene-Centered Perspectives

The gene-centered perspective in posits that genes, rather than organisms or groups, are the fundamental units of selection because they are the stable, heritable replicators that persist across generations. In this view, organisms function as transient vehicles that facilitate gene replication but are ultimately disposable, as their survival and reproduction serve the propagation of genetic material. This framework, articulated by , emphasizes that acts primarily on differential gene replication success, with phenotypic traits emerging as effects of genes rather than ends in themselves. A key pillar of this perspective is the concept of , introduced by , which reframes apparent or group benefits as outcomes of -level accounting. measures the impact of a on its own transmission, including effects on relatives weighted by genetic relatedness, allowing selfish s to explain cooperative behaviors without invoking higher-level selection. For instance, Hamilton's rule (rb > c) demonstrates how s promoting costly aid to can spread if the benefit exceeds the direct cost, resolving puzzles like in insects through frequency changes rather than organismal or group optimality. This -focused lens integrates individual and into a unified theory of genic propagation. Empirical support for gene primacy comes from genome-wide association studies (GWAS) that reveal how specific alleles influence components, such as and reproduction, driving evolutionary change through their frequency shifts. For example, analyses of have estimated allele-specific fitness effects across protein-coding regions, showing that variants with positive selection signatures correlate with adaptive traits at the genic level. Similarly, selfish genetic elements, like B chromosomes in various , provide direct evidence of intragenomic conflict where non-essential DNA sequences bias their own transmission at the expense of host , underscoring selection among genes within the genome. These elements, observed in organisms from to mammals, accumulate despite reducing organismal viability, confirming that genes can act as independent replicators. Apparent organismal adaptations, such as complex morphological traits, are thus interpreted as byproducts of cumulative gene frequency changes under selection, rather than direct optimizations at the individual level. Post-2000 genomic advancements, including whole-genome sequencing, have bolstered this view by documenting intragenomic selection dynamics, such as in selfish elements and positive selection on specific loci, revealing how gene-level competition shapes evolutionary outcomes without requiring multilevel explanations. This historical emphasis on genes traces back briefly to August Weismann's germ plasm theory, which isolated hereditary material in germ cells, laying groundwork for viewing genes as the enduring focus of inheritance.

Multilevel Selection Advocacy

Advocates of multilevel selection (MLS) emphasize that can operate effectively at multiple hierarchical levels simultaneously, rather than being confined to a single unit such as the or . A key conceptual distinction in this advocacy is between MLS1 and MLS2, as formulated by Damuth and Heisler. In MLS1, group-level change arises from contextual differences in across groups, where group is simply the average of individual fitnesses within that context. In contrast, MLS2 treats groups as having emergent properties that confer independent to the group as a whole, allowing for genuine group-level independent of individual-level effects. This enables the partitioning of evolutionary change across levels, highlighting how selection pressures can align or conflict hierarchically. Sober and Wilson advanced MLS advocacy through their trait-group model, detailed in their 1998 book : The Evolution and Psychology of Unselfish Behavior. They argued that group-level adaptations, such as and moral sentiments that benefit the collective, can evolve when between-group variance in exceeds within-group variance, even if individual-level selection favors . This model reconciles individual and group benefits by viewing groups as temporary assemblages where traits like enhance group and , thereby indirectly benefiting carriers of those traits. Their work provides a rigorous defense against criticisms of , positing that unselfish behaviors in humans and other are plausibly outcomes of multilevel processes. Empirical support for MLS comes from studies, particularly in microbial systems. For instance, Ratcliff et al. demonstrated between-group selection in by selecting for faster settling in liquid media, leading to the rapid of multicellular "snowflake" clusters within 60 generations. These clusters exhibited division of labor and size-based advantages at the group level, where larger aggregates outcompeted smaller ones and suppressed individual cheater cells that would otherwise disrupt , illustrating how group-level selection can drive the of . The major transitions framework further bolsters MLS by explaining how new levels of selection arise from lower ones. Maynard Smith and Szathmáry outlined eight key transitions in , such as the shift from prokaryotic cells to eukaryotic ones and from unicellular to multicellular organisms, where at higher levels evolves by resolving conflicts at lower levels through mechanisms like genetic relatedness or policing. In the transition to multicellularity, for example, selection favors cell groups that maintain integrity over proliferating individuals, establishing the multicellular entity as a new unit of selection. In the , MLS advocacy extended to through models of parochial , where individuals cooperate preferentially within their group while showing aggression toward out-groups. García and Bergh showed via simulations of a with intergroup conflict that parochial strategies—altruistic in-group behavior combined with out-group hostility—can stably evolve under multilevel selection, as group success in competition amplifies the spread of such traits despite within-group costs. This mechanism has been proposed to explain the evolution of human cooperation in tribal contexts. The Price equation, by partitioning between traits and across levels, underscores how such multilevel dynamics contribute to overall evolutionary change. Gene-centered perspectives, while emphasizing selfish genes, can be integrated as a of MLS when viewed through hierarchical lenses.

Extensions to Cultural Evolution

The concept of the unit of selection extends beyond biological entities to cultural phenomena through , where introduced the term "" in 1976 as a basic unit of cultural transmission analogous to genes, capable of replication, variation, and selection via imitation. , such as ideas, behaviors, or styles, propagate through human minds and media, undergoing evolutionary processes that favor those conferring advantages in cultural fitness, like widespread adoption or memorability. expanded this framework in 1999, arguing that memes drive by selecting for imitation abilities, positioning memetics as a mechanism for explaining complex cultural traits like and without relying solely on genetic inheritance. Dual inheritance theory further integrates cultural units into evolutionary models, positing that genes and culture co-evolve as parallel inheritance systems, with cultural traits transmitted vertically (from parents), horizontally (between peers), or obliquely (from non-parents). Developed by Robert Boyd and Peter Richerson in , this theory uses mathematical models of cultural transmission—such as biased transmission where individuals preferentially adopt advantageous cultural variants—to demonstrate how culture can evolve independently yet interact with genetic selection, accelerating adaptation in variable environments. For instance, cultural practices like tool use can spread rapidly across populations, influencing genetic fitness by altering selective pressures. Specific examples illustrate cultural units as selectable entities; the evolution of serves as a prime case, where linguistic structures—such as grammatical rules or —undergo selection through cultural transmission, favoring learnable and communicative forms that persist across generations. Similarly, the spread of around 10,000 BCE exemplifies a selectable cultural , as farming techniques propagated via and , enabling and reshaping human societies despite initial costs like . Gene-culture coevolution highlights reciprocal selection between cultural practices and genetic traits, notably in , a genetic allowing adult milk digestion that arose after the introduction of around 7000 BCE in and . This mutation spread rapidly in pastoralist populations because the cultural practice of dairying created a nutritional niche favoring the , demonstrating how cultural innovations can drive genetic change and vice versa. Digital memes, which first emerged in the late , have become increasingly potent cultural units in the , evolving through online platforms where they replicate via sharing, mutate through remixing, and face selection based on virality metrics like engagement rates. AI-generated content, including memes and viral ideas, represents a extension as of 2025, accelerating by automating variation and dissemination—such as through tools like and —though critiques emphasize lower fidelity in replication compared to biological genes, as digital memes often degrade or hybridize rapidly during transmission. Recent studies as of 2025 highlight how AI-assisted meme creation is shaping online communication and cultural trends, further blurring lines between human and machine-driven .

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