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WMJX

WMJX (106.7 FM), branded on-air as Magic 106.7, is a commercial radio station licensed to , , , that broadcasts an adult contemporary format featuring relaxing hits from the to the present day. The station is owned by Audacy, Inc., and serves the [Greater Boston](/page/Greater Boston) area from studios in , with its transmitter located atop the . Recognized as Boston's top-rated adult contemporary outlet as of 2025, WMJX emphasizes a and playlist, including recent tracks alongside classics. The station traces its origins to the 106.7 MHz frequency, which first went on air as in 1943 under ownership, initially offering and later evolving through formats like top 40 rock in the . In 1981, Greater Media acquired the frequency for $5 million and launched the "Magic 106.7" adult contemporary branding under program director Jack Casey, marking the start of its current that has remained consistent for over four decades. Ownership transitioned to following its $240 million acquisition of Greater Media, completed in November 2016. In November 2017, Beasley traded WMJX to Entercom Communications (rebranded as in 2021) in exchange for and $12 million in cash, solidifying its place in Audacy's portfolio. WMJX's programming highlights include the weekday morning show Morning Magic with Sue and Kendra (following the 2025 departure of longtime co-host ), which features on-demand clips and local personalities, alongside afternoon host Karen Blake. The station is notable for its annual switch to all-Christmas music starting around , often extending to 18-hour marathons on and Day, a tradition that has drawn loyal listeners for decades. Longtime contributors like David Allan Boucher, who hosted the overnight "Bedtime Magic" segment for 40 years until his 2022 retirement, underscore the station's stability amid industry changes. WMJX also operates an HD2 subchannel that has previously aired , enhancing its digital offerings.

History

Origins as WBZ-FM

Westinghouse Broadcasting Company signed on WBZ-FM on December 15, 1957, at 106.7 MHz, licensed to , as a companion station to its established AM outlet WBZ. The had granted Westinghouse a construction permit for the frequency as part of the ongoing allocation of FM channels in major markets during the late , enabling expanded high-fidelity broadcasting in the Boston area. The station's transmitter was located atop the newly constructed 1,200-foot tower in , operating with an effective radiated power of 20 kW to cover and surrounding communities. From its launch, WBZ-FM primarily simulcast the news, talk, and general entertainment programming of WBZ-AM, which featured a mix of network shows, , and middle-of-the-road music aimed at a broad audience. However, to capitalize on FM's audio quality, the station aired separate programming from 5 p.m. to daily, offering live and recorded selections without commercials during those hours. This partial model reflected the era's common practice for FM stations, balancing shared operations with the AM sister while promoting FM's potential for serious music listeners. During the 1960s, WBZ-FM evolved amid the growing popularity of FM radio and technological advancements. In January 1960, the station shifted its non-simulcast hours to pre-recorded tapes of , expanding independent content and limiting the WBZ-AM simulcast to mornings only. Following the FCC's approval of FM stereo standards in 1961, WBZ-FM introduced broadcasting in the mid-1960s, enhancing its music presentations and attracting audiophiles with improved sound separation. Minor tweaks included adding live announcers for classical segments and launching niche evening programs such as "Just Music" for instrumental selections and "Just Jazz" for jazz enthusiasts, while preserving the core simulcast of WBZ-AM's daytime fare. These changes positioned WBZ-FM as a hybrid service, blending reliable talk and news with cultured evening listening, though audience growth remained modest compared to AM dominance. The station continued this simulcast-focused operation through the , with occasional adjustments to align with WBZ-AM's evolving schedule, until it to an independent format in 1981.

Transition to adult contemporary format

In 1981, sold WBZ-FM to Greater Media for $5 million, marking Greater Media's entry into the radio market. The transaction was part of a broader divestiture by amid shifting FM strategies. The station's call letters were changed from WBZ-FM to WMJX during the summer of 1981 in preparation for the ownership transfer. Following the acquisition, WMJX signed off at the end of 1981 to facilitate technical upgrades, including a relocation of its transmitter to the . It returned to the air on January 6, 1982, debuting the "Magic 106.7" branding with a soft contemporary format emphasizing easy-listening hits and light production. This approach was pioneered by Greater Media at other stations and targeted a broad audience in the competitive . The launch lineup featured personalities such as Mike Addams in mornings, Gay Vernon alongside him, Candy O'Terry in afternoons, and David Allan Boucher introducing the overnight "Bedtime Magic" segment, which provided a relaxed, intimate close to the broadcast day. The new format quickly gained traction, propelling WMJX to top-billing status among Boston stations by the mid-1980s and establishing it as a market leader in adult contemporary listening. By 1983, it had secured a position in the market's , reflecting strong appeal among demographics seeking mellow, music programming. The "Bedtime Magic" feature endured as a signature element, continuing for decades as a hallmark of the station's overnight schedule.

Key format and branding developments

In the 1990s, WMJX refined its adult contemporary format by incorporating more current hits alongside classic tracks, aiming to appeal to a broader demographic while maintaining its core -oriented identity as "Magic 106.7." This evolution included temporary experiments with a "Hot AC" approach in 1995-1996, blending upbeat contemporary sounds to counter emerging competition in the . The station emphasized its "Magic" branding as a outlet, launching events like the Magic Music Festivals in 1985 to foster through live music experiences. During the 2000s, WMJX faced intensified competition from stations such as WXKS "Kiss 108," prompting format adjustments including the addition of more vocal standards following the , 2001 attacks to provide comforting, nostalgic programming amid national uncertainty. These changes helped sustain listener loyalty, with the station's "Magic Lyric Guarantee"—ensuring clean, positive lyrics 24 hours a day—becoming a hallmark of its family-oriented branding. Under Greater Media ownership from 2010 to 2016, WMJX enjoyed relative stability in its adult contemporary format, achieving peak performance during seasons when it shifted to all-Christmas music; for instance, it captured a 16.5 share in the during the 2015 holiday book, underscoring its dominance in seasonal listening. The station also embraced digital advancements, launching its website in and initiating online streaming in the early 2000s to extend its reach beyond traditional . In , WMJX received a of Recording Arts and Sciences "Radio Active" Grammy Award for programming excellence, recognizing its contributions to .

Ownership and operations

Early ownership under Westinghouse and Greater Media

In 1981, sold WBZ-FM to Greater Media for less than $4 million, amid uncertainty about the strategic direction of its FM operations following multiple format experiments. The divestiture allowed to refocus its resources on other broadcast properties, including its established AM and television holdings in the . Greater Media, a Braintree, Massachusetts-based broadcaster founded in 1956, acquired the station as its first entry into the competitive radio landscape, relaunching it with the new callsign WMJX and the "Magic 106.7" adult contemporary format in January 1982. The company maintained long-term control of the property through expansions in the local market, building a cluster that emphasized complementary formats across its holdings. During this period, Greater Media centralized operations at its headquarters located at 55 William T. Morrissey Boulevard in neighborhood, a facility that served as the hub for multiple stations. In the late 1990s, the company undertook operational expansions by co-locating studios for sister stations such as WKLB-FM (country) and, following its 1996 acquisition, (), enabling shared resources and streamlined management for its growing portfolio. This consolidation supported efficient administration of the cluster, which by the mid-2010s included five outlets generating stable revenue in one of the nation's top radio markets. Greater Media's stewardship of WMJX lasted until July 19, 2016, when the company announced the sale of its entire portfolio of 21 stations to Beasley Media Group for $240 million.

2010s ownership shifts to Beasley and Audacy

In 2016, Greater Media agreed to sell its portfolio, including WMJX, to Beasley Media Group for $240 million, with the deal announced on July 19 and completed on November 1. This acquisition marked Beasley's expansion into the Boston market, where WMJX operated as an adult contemporary station under its "Magic 106.7" branding. Beasley briefly managed the station before pursuing further portfolio adjustments to comply with federal ownership regulations. On November 1, 2017, Beasley announced an asset exchange with Entercom Communications, trading WMJX and $12 million in cash for (98.5 The Sports Hub) in , as part of Entercom's merger with . The transaction closed on December 20, 2017, transferring WMJX to Entercom ownership. This shift integrated WMJX into Entercom's larger cluster of stations, with initial operations focusing on staff and facility consolidations but without significant disruptions to the station's core programming or personnel at the time. Entercom rebranded to on March 30, 2021, positioning WMJX as a flagship adult contemporary outlet in its portfolio. Under , the station maintained stable operations through the early 2020s, including the retirement of longtime overnight host David Allan Boucher in 2022 after four decades on air. filed for Chapter 11 on January 7, 2024, leading to restructuring and emergence from on September 30, 2024, following FCC approval of the reorganization plan. In March 2025, implemented workforce reductions, affecting WMJX staff including morning host . As of November 2025, WMJX remains owned by Audacy, Inc., with studios located at 83 Leo M. Birmingham Parkway in 's neighborhood and its transmitter on the . The station continues to serve as a key asset in Audacy's operations post-restructuring.

Programming and content

Core adult contemporary lineup

WMJX has operated in the adult contemporary format since its debut on January 6, 1982, targeting listeners aged 25-54 with a balanced selection of current pop and hits alongside recurrents from the 1980s through the 2000s. The station's daily music rotation emphasizes recurrents, comprising roughly 70% of airplay, with the remaining 30% dedicated to recent releases, featuring prominent artists like , , and enduring favorites such as and . Weekday programming as of 2025 includes "Morning MAGIC" with hosts Sue Tabb and Kendra Petrone from 5:00 a.m. to 10:00 a.m., midday personality Jen Toohey from 10:00 a.m. to 2:00 p.m., afternoon host Karen Blake from 2:00 p.m. to 7:00 p.m., and the syndicated "Delilah" show in evenings from 7:00 p.m. to 12:00 a.m., which has aired on the station since 2022. Overnight slots before 5:00 a.m. feature automated programming. On weekends, WMJX incorporates specialty programming such as the syndicated "Retro Pop Reunion," hosted by and focusing on '80s and '90s pop tracks, airing Saturday nights since July 2025, alongside tie-ins to local community events for broader engagement. The format occasionally shifts to seasonal content like , overriding the core lineup during holidays. In terms of performance, WMJX has maintained a position in the top 10 of the Boston PPM ratings among adults 25-54 since 2010, typically achieving a 4-6 share in that demographic.

Christmas music tradition

WMJX has maintained an annual tradition of switching to an all- format, typically beginning in mid-November and continuing through . In recent years, the station has initiated the flip on the Friday before , such as November 22, 2024, at 5:00 p.m., November 21, 2025, at 5:00 p.m., or around November 15 to 18 in prior seasons like 2023 and 2022. The format generally concludes on December 26, returning to its core adult contemporary programming shortly thereafter. The holiday playlist features a diverse selection of over 500 Christmas songs, blending timeless classics such as "" with contemporary hits like Mariah Carey's "All I Want for Christmas Is You." This rotation emphasizes festive standards from artists including , , and , alongside modern recordings to appeal to a broad audience during the seasonal shift. The format consistently delivers significant ratings gains for WMJX in the , often securing the top position with shares exceeding 10 during . For instance, the station achieved a 12.5 share in the holiday period from December 8, 2022, to January 4, 2023, and a 13.2 share in the prior year, reflecting a pattern of double-digit performance since the that underscores the format's popularity. This longstanding practice, dating back to the station's early years in the adult contemporary genre during the 1980s, has positioned WMJX as a among U.S. stations adopting full-time holiday programming, influencing similar seasonal strategies nationwide by highlighting the commercial viability of extended blocks.

On-air personalities and shows

One of the station's longest-running personalities was David Allan Boucher, who hosted the late-night program "Bedtime Magic" from its launch in 1982 until his retirement in June 2022 after 40 years on the air. Boucher's show featured a soothing delivery style and listener dedications, creating a relaxing atmosphere for overnight audiences. Following his departure, the syndicated "" program expanded its time slot on WMJX, filling the evening hours with similar interactive and heartfelt content. Another notable figure was Mike Addams, who anchored the morning show from the mid-1990s until his retirement in 2013 after 19 years at the station. Addams contributed to the station's warm, engaging morning format during a period of steady growth in the adult contemporary genre. Under Audacy's ownership since 2020, the station has integrated more syndicated elements while maintaining local flavor. As of 2025, WMJX's weekday lineup features "Morning MAGIC" with hosts Sue Tabb and Kendra Petrone from 5 a.m. to 10 a.m., emphasizing humor, news, and strong listener interaction to start the day. Middays are led by Jen Toohey from 10 a.m. to 2 p.m., where she shares insights on pop culture and current events in a relatable, conversational style. Afternoons shift to Karen Blake from 2 p.m. to 7 p.m., a veteran broadcaster known for her energetic engagement with the audience. No major programming overhauls have occurred in recent years, preserving the station's focus on approachable personalities. WMJX's shows incorporate talk sets that blend personal anecdotes with audience call-ins, alongside interactive contests to boost engagement. The station has a longstanding tradition of charity drives, including support for dating back to 1985 through events, , and community partnerships that aid cancer research and patient care at Dana-Farber Cancer Institute. These efforts highlight the station's role in fostering community ties beyond music programming.

Technical aspects

Broadcast signal and coverage

WMJX operates on the frequency of 106.7 MHz as a Class B station licensed to , Massachusetts. The station's transmitter is situated atop the in at coordinates 42°20′50.3″N 71°04′57.1″W, providing a strategic elevation for signal propagation across the region. Since its current configuration, WMJX transmits with an (ERP) of 21.5 kW in both horizontal and vertical polarizations from a non-directional at a height above average terrain (HAAT) of 235 meters. This setup delivers primary coverage over the metropolitan area, which encompasses a population of approximately 4.9 million residents, while the signal extends reliably into southern and ; secondary reception is possible as far as . The station maintains compliance with (FCC) regulations, including radiofrequency (RF) safety standards that limit exposure levels to protect . WMJX supports broadcasting on its primary channel, enhancing audio quality for compatible receivers within the coverage area.

HD Radio subchannels

WMJX employs the iBiquity Digital Corporation's technology to provide digital simulcasting and multicasting capabilities alongside its analog signal. The primary HD1 subchannel replicates the main station's adult contemporary programming, ensuring compatibility with both digital and analog receivers while offering improved audio quality and such as song titles and artist information when available. The HD2 subchannel launched in early 2006 with independent programming distinct from the main channel, initially featuring a format that included traditional , contemporary fusion, and new adult contemporary instrumentals, filling a gap left by the departure of similar programming from sister stations. This marked one of the early adopters of HD2 in the under Greater Media's ownership. In November 2014, the HD2 programming shifted to an all- music format branded as "Boston's Station," delivering classics year-round to complement the main channel's seasonal traditions. During the main station's annual flip (typically mid-November to late December), the formats often swap, with HD2 temporarily carrying the regular adult contemporary lineup. This subchannel has maintained the focus since the change, targeting listeners seeking festive content outside peak periods. As of 2025, WMJX does not broadcast an HD3 subchannel, constrained by the system's bandwidth limitations, which typically support up to two robust subchannels per station. The HD2 audio is encoded using at a reduced bitrate compared to , optimizing spectrum efficiency for the additional service.

Cultural significance

Impact on Boston radio market

WMJX has established itself as a leading station in the radio market, consistently ranking at or near the top of Nielsen Audio's (PPM) ratings for adults 6+ among commercial outlets. In March 2025, it secured the number-one position with a 7.0 share, and in 2025, it tied for the number-one position with a 6.5 share, reflecting its strong appeal in the adult contemporary format. This dominance extends to seasonal programming, where its annual shift to delivers significant ratings boosts, such as a 15.4 share during the 2024 holiday period—its highest ever and a key driver of its market influence. The station engages in ongoing rivalry with other major players for audience share, notably contemporary hit radio outlet Kiss 108 (WXKS-FM), as both frequently vie for positions within the market's . WMJX's early adoption of extended music blocks has pioneered a competitive trend, prompting rivals like WROR-FM to follow suit and intensify seasonal battles for listeners. Despite format differences, this competition underscores WMJX's role in elevating overall listenership standards in Boston's crowded landscape. WMJX's community ties have strengthened its local presence, with on-air talent actively participating in high-profile events like the to support charitable causes. Since the early 2020s, hosts including have run the race to benefit organizations such as the , the Doug Flutie Jr. Foundation for Autism, and the Multiple Myeloma Research Foundation, raising awareness and funds through live broadcasts and listener engagement. The station also maintains ongoing partnerships for youth-focused initiatives, such as its annual One MAGICAL Wish campaign with the One Wish Project, which collected 3,000 toys and gifts in 2024 to provide birthday celebrations for children in homeless shelters and . The station's market impact is further evidenced by industry accolades, including a win at the 2010 NAB Marconi Radio Awards for Adult Contemporary Station of the Year, along with multiple nominations in later years, such as for large-market AC station in 2017. These honors highlight WMJX's programming excellence and contributions to the format's evolution in a competitive urban market. In the , WMJX navigated parent company Audacy's January Chapter 11 filing, which was structured as a prepackaged with no anticipated operational disruptions to its stations. The filing stemmed from broader industry revenue pressures, yet WMJX sustained its ratings strength, posting an 8.3 share in and remaining a top performer amid economic challenges.

References in popular culture

The stage name of experimental electronic musician Oneohtrix Point Never (Daniel Lopatin), who grew up in the Boston area, originates from a misheard version of the station's jingle: "Magic one-oh-six point seven," rendered as "Oneohtrix Point Never." Lopatin's 2020 album Magic Oneohtrix Point Never, released on Warp Records, explicitly draws on the station's adult contemporary programming for its psychedelic radio-inspired aesthetic, blending nostalgic soft-rock elements with abstract electronic textures. This connection highlights WMJX's influence on local artistic interpretations of mainstream radio culture. New Kids on the Block, another act, have frequently appeared as guests on WMJX's programming, including interviews promoting their tours and albums, reinforcing the station's role in local promotion. WMJX's annual Christmas music tradition has been noted in Boston Globe columns as a seasonal staple, evoking for listeners through its extended playlists of festive hits.

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