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WMMS

WMMS (100.7 FM), known as "The Buzzard," is a commercial radio station licensed to Cleveland, Ohio, broadcasting a mainstream rock format to Greater Cleveland and surrounding Northeast Ohio.^[1]^[2] Launched on September 28, 1968, as Cleveland's first full-time progressive rock station, WMMS quickly became a cultural powerhouse, pioneering album-oriented rock programming and earning national acclaim as one of the top rock stations in the United States during the 1970s and 1980s.^[3]^[2] Under program director John Gorman from 1973 to 1986, WMMS dominated the local market with innovative shows like the "Coffeebreak Concerts," which featured intimate live performances from emerging artists such as David Bowie, Rush, and Bruce Springsteen, helping to break them nationally.^[2]^[3] The station's mascot, the Buzzard—a cartoon bird symbolizing its edgy, irreverent style—became an iconic emblem of Cleveland's rock heritage, reinforcing the city's identity as the "Rock and Roll Capital of the World" and playing a key role in the establishment of the Rock & Roll Hall of Fame in 1986.^[3]^[4] During its peak, WMMS was named "Station of the Year" by Rolling Stone magazine for nine consecutive years from 1979 to 1987 and consistently ranked among the highest-rated stations in the nation.^[5]^[2] Ownership of WMMS has changed multiple times amid industry consolidation: it originated under Metromedia in 1968, was acquired by Malrite Communications in 1972 for $3.5 million, sold to Shamrock Broadcasting in 1993, then to OmniAmerica in 1994, and eventually passed to Clear Channel Communications (now iHeartMedia) following further mergers.^[2]^[6] By the 1990s, the station shifted toward active rock amid corporate pressures and scandals, but it retained its rock focus while adapting to modern broadcasting, including HD Radio subchannels and sports affiliations.^[3] Today, iHeartMedia-owned WMMS serves as the FM flagship station, sharing flagship duties with WTAM, for the Cleveland Guardians Radio Network and features popular programs like Rover's Morning Glory and The Alan Cox Show, continuing to influence Northeast Ohio's music and media landscape.^[1]^[7]^[8]

Overview

Station information

WMMS (100.7 FM) is a commercial radio station licensed to Cleveland, Ohio, broadcasting on the frequency of 100.7 MHz with a class B designation, an effective radiated power of 34,000 watts (34 kW), a height above average terrain of 179 meters, facility ID 73273, and transmitter coordinates at 41°21′30″N 81°40′02″W.^[9]^[10]^[11] WMMS traces its origins to 1946 as the experimental FM station W8XUB affiliated with WHK, later becoming WHK-FM, before adopting the WMMS call sign on September 28, 1968.^[12]^[2] The station has been owned by iHeartMedia since 2000, following Clear Channel Communications' acquisition of its previous owner, OmniAmerica, in the 1999 AMFM merger (Clear Channel later rebranded to iHeartMedia in 2014). The call letters WMMS originally stood for "MetroMedia Stereo" during its ownership by Metromedia, and are pronounced as individual letters "W-M-M-S."^[5] It currently features an active rock and hot talk format.^[13] WMMS broadcasts in HD Radio with two subchannels; as of September 2025, HD2 carries sports talk programming as "Sports Radio 99.1" via translator W256BT.

Branding and significance

WMMS's iconic branding centers on the Buzzard mascot, introduced in April 1974 by program director John Gorman and artist David Helton as a replacement for the station's previous mushroom logo. Debuting on April 16 in the alternative weekly Zeppelin, the character was initially depicted in an underground comix style as a mean-looking bird of prey, symbolizing the rebellious spirit of progressive rock amid Cleveland's economic decline.^[14]^[4] Over time, the Buzzard evolved into a more refined, confident figure with a sly grin, blond mane, and rock-themed accessories like guitars and mushrooms, representing the station's maturation into a symbol of youth culture and rock 'n' roll defiance.^[3]^[14] The station played a pivotal role in breaking major rock acts in the United States, leveraging its early adoption of progressive rock programming in 1968 to champion emerging talent. WMMS provided one of the earliest U.S. airplays for David Bowie's "Space Oddity," followed by early spins of albums like Hunky Dory and Ziggy Stardust, which helped propel his stardom.^[15]^[16] Similarly, the station broke Rush by premiering "Working Man" in the early 1970s, resonating with Cleveland's working-class audience and contributing to the band's national breakthrough, while extensive airplay and unreleased tracks built Bruce Springsteen's early fanbase.^[15]^[3] WMMS also supported artists in Springsteen's orbit, such as Southside Johnny and the Asbury Jukes, through promotional concerts that amplified their exposure.^[15] Known as "The Buzzard," the mascot became synonymous with WMMS and intertwined with Cleveland's rock heritage, embodying the city's resilience during its Rust Belt struggles as a "carnivorous bird circling a dying city" that ultimately symbolized perseverance and cultural revival.^[3]^[14] The nickname extended to widespread merchandise, including millions of bumper stickers, T-shirts, coffee mugs, and keychains, which proliferated across the Midwest and reinforced the station's grassroots appeal.^[3]^[4] Media references further cemented its legacy, from appearances in The Buzzard News newsletter to a 2018 Barry episode on HBO featuring the logo on Bill Hader's character.^[14] WMMS's branding and mascot underscored its broader significance as a pioneer of FM rock radio in the Midwest, transforming local airwaves into a national tastemaker that influenced album-oriented rock programming across the country from the 1970s onward.^[16] By breaking influential acts and fostering a unique rock identity, the station helped solidify Cleveland's reputation as the "Rock and Roll Capital of the World," contributing to the establishment of the Rock and Roll Hall of Fame there.^[3]^[4]

History

Origins and early years (1946–1968)

WMMS originated as an experimental FM station under the call sign W8XUB, which signed on March 30, 1946 as the FM adjunct to the established AM station WHK in Cleveland, Ohio. Licensed by the Federal Communications Commission (FCC) to the United Broadcasting Company, W8XUB operated initially at 107.1 MHz and was one of the earliest experimental FM outlets in the United States, reflecting the post-World War II push to develop frequency modulation technology.^[17]^[2] Upon receiving a commercial FM construction permit, the station transitioned to regular operations as WHK-FM on March 30, 1948, shifting to its permanent frequency of 100.7 MHz. Under continued ownership by United Broadcasting, WHK-FM primarily simulcast the programming of its AM sister station WHK, which emphasized classical music, easy listening, and adult-oriented content to appeal to a mature audience. This format aligned with the era's typical FM offerings, focusing on high-fidelity broadcasts of symphonies, light classics, and spoken-word features rather than the popular music dominating AM airwaves.^[17]^[2]^[18] By the early 1950s, WHK-FM had established itself as a 100.7 MHz outlet delivering refined, easy-listening selections, though listener interest in FM remained limited amid the dominance of AM radio. Ownership changed in 1958 when United Broadcasting sold WHK and its FM companion to the Metropolitan Broadcasting Corporation for approximately $750,000; the buyer later rebranded as Metromedia in 1960. During this period, the station experimented with subtle enhancements to its beautiful music approach, incorporating more contemporary easy-listening tracks while maintaining the simulcast structure to build FM listenership gradually.^[19]^[17] In September 1968, under Metromedia's direction, WHK-FM ended its long-standing simulcast with WHK-AM and adopted the new call letters WMMS—standing for "Metromedia Stereo"—on the 28th of the month, signaling preparations for an innovative programming shift away from traditional formats.^[2]^[17]

Progressive rock introduction (1968–1973)

On August 15, 1968, WHK-FM adopted a freeform progressive rock format, drawing inspiration from the pioneering work of Tom Donahue at San Francisco's KMPX, which emphasized album tracks, eclectic playlists, and disc jockey autonomy over rigid Top 40 structures. The call letters officially changed to WMMS on September 28, 1968, solidifying the station's identity as Cleveland's first full-time progressive rock outlet.^[15]^[2] Early programming featured DJs such as Billy Bass, who spearheaded the transition as station manager, alongside Doc Nemo, Vic Boc, and Pat Mack, who curated deep album cuts from artists like The Doors, Jimi Hendrix, and emerging acts in the genre. Dan Garfinkel joined as the station's first full-time promotion director shortly thereafter, helping to build community engagement through targeted marketing efforts.^[20] The new format initially struggled with low ratings, overshadowed by dominant AM Top 40 competitors like WIXY and WHK, which commanded larger audiences with their high-energy, singles-driven broadcasts. WMMS's studios were initially housed in the WHK Building at 5000 Euclid Avenue, providing a modest setup for the experimental programming that prioritized artistic depth over commercial hits. Despite these hurdles, the station persisted, fostering a niche following among Cleveland's youth and counterculture scene by airing extended sets and discussing social themes alongside music.^[2]^[21] In 1970, WMMS introduced the Coffee Break Concerts series, a groundbreaking initiative featuring live in-studio acoustic performances broadcast during midday slots, allowing listeners to experience intimate sessions from rising and established rock acts without leaving work or home. These sessions, often running 30-45 minutes, highlighted the station's commitment to artist promotion and helped cultivate a loyal audience by bridging radio with live music discovery. The series debuted with local and regional performers before expanding to national names, setting a model for similar broadcasts nationwide.^[3] A pivotal breakthrough came in 1971 when WMMS provided one of the earliest U.S. airplays for David Bowie's material from his Hunky Dory album, including tracks like "Changes" and "Life on Mars?", predating widespread national adoption and accelerating Bowie's American breakthrough. This bold programming choice exemplified WMMS's role in championing progressive acts, as the station's DJs rotated album deep cuts that other outlets ignored. By late 1971, the studios relocated to the Cuyahoga Building downtown, enhancing operational efficiency and proximity to the city's music venues amid growing momentum. These efforts, though facing ongoing competition, laid the groundwork for WMMS's evolution into a rock radio powerhouse.^[22]^[23]

Album-oriented rock dominance (1973–1994)

In late 1972, Malrite Communications Group acquired WMMS and its sister station WHK from Metromedia for $3.5 million, with the sale finalized by the end of the year.^[2] Under the new ownership led by Milton Maltz, the station transitioned fully into album-oriented rock (AOR), emphasizing deep album cuts over singles, and adopted the iconic Buzzard mascot along with the slogan "The Home of Rock & Roll," which became synonymous with its high-energy programming.^[12] This shift solidified WMMS as Cleveland's premier rock outlet, attracting top talent like program director John Gorman, who curated a playlist blending classic rock with emerging acts to appeal to a broad audience of rock enthusiasts.^[24] The station's influence peaked through major events like the World Series of Rock concert series, which WMMS promoted from 1974 to 1980 at Cleveland Municipal Stadium. These day-long festivals drew massive crowds—often exceeding 80,000 attendees—and featured headliners such as the Rolling Stones in 1974, Led Zeppelin in 1975, and Pink Floyd in 1977, showcasing the station's role in elevating Cleveland as a rock music hub.^[25] Key on-air personalities during this era included evening host Denny Sanders, known for his engaging interviews; Kid Leo (Lawrence Travagliante), who programmed afternoons and championed new rock talent; and overnight DJ Betty Korvan, whose vibrant style contributed to the station's round-the-clock appeal.^[12] WMMS's innovative programming, including annual Rock Forty countdowns of top rock tracks, further engaged listeners and tied into the city's growing rock heritage.^[2] National recognition came via Rolling Stone magazine's Readers' Poll, where WMMS was voted Station of the Year consecutively from 1979 to 1986, reflecting its dominance in AOR ratings and cultural impact.^[2] In 1986, WMMS played a pivotal role in securing the Rock and Roll Hall of Fame for Cleveland by mobilizing over 120,000 listener votes in a USA Today poll, leading to the museum's eventual location on the lakefront and enhancing the station's legacy as a rock institution.^[26] However, the era was not without controversy; in June 1994, rival broadcaster Howard Stern staged a provocative "Cleveland Funeral" stunt on WNCX, mocking WMMS's Buzzard persona with a mock burial procession that drew media attention and highlighted competitive tensions in the market.^[12] As the AOR format matured, ownership changes loomed. In 1993, Malrite merged with Shamrock Communications, a subsidiary of Roy E. Disney's holdings, transferring WMMS to the new entity.^[2] Shamrock quickly sold the station in 1994 to OmniAmerica Communications, signaling the onset of industry consolidation that would challenge WMMS's traditional rock dominance.^[19]

Shift to alternative rock (1994–1997)

On October 27, 1994, WMMS underwent a significant format shift from its longstanding album-oriented rock (AOR) programming to modern rock, emphasizing emerging alternative acts such as Nirvana, The Offspring, and Nine Inch Nails, under the promotional slogan "The Buzzard: The Next Generation."^[27] This change, spearheaded by program director John Gorman, aimed to capture younger listeners amid the grunge and alternative explosion of the mid-1990s, building on earlier experiments with more current-intensive playlists that began in January 1994.^[12] The rebranding positioned WMMS as a forward-looking station while retaining the iconic Buzzard mascot, though it marked a departure from the classic rock staples that had defined its dominance in the Cleveland market for over two decades.^[12] To promote the new format, WMMS launched the Buzzard-Palooza concert series, with the inaugural event held on July 23, 1994, at the Nautica Stage in Cleveland's Flats district, featuring performances by Collective Soul, Junkhouse, Fury in the Slaughterhouse, Moist, Pansy Division, and others as part of a free all-day festival tied to the city's River Expo.^[28] Subsequent iterations, such as BuzzardFest II on September 9, 1995, at Blossom Music Center, continued the tradition with lineups including alternative and rock acts, helping to draw crowds and integrate live events into the station's identity during this transitional phase.^[29] Programming evolved to include a revamped morning show, replacing the long-running "Buzzard Morning Zoo" hosted by Jeff Kinzbach and Ed "Flash" Ferenc—which had ended earlier in 1994—with "Brian and Joe" starting in mid-July, alongside DJs like Trace Davidson, Jennifer Wylde, Sue Tyler, and Lou Santini, who curated playlists blending alternative hits with select heritage tracks.^[12] The alternative rock experiment faced immediate challenges, including ratings declines as the station struggled to retain its core AOR audience amid the pivot away from classic rock favorites.^[12] Listener backlash was pronounced, with many longtime fans expressing disappointment over the loss of WMMS's rock heritage, leading to protests and calls for a return to the familiar sound that had built the station's legacy.^[12] Ownership instability compounded these issues; in late 1997, parent company Nationwide Communications was acquired by Jacor Communications for $620 million, prompting a reevaluation of the format as Jacor sought to optimize its portfolio of 17 stations.^[30] This sale, announced on October 27, 1997, signaled the end of the alternative era, with early indications of further adjustments under new corporate oversight.^[12]

Return to active rock (1997–present)

In February 1997, WMMS reverted to an active rock format, blending contemporary hard rock with classic rock staples, under the programming direction of Bob Neumann, who had previously overseen stations like WNCX and WENZ.^[16]^[12] This shift addressed listener backlash against the prior alternative rock experiment and aimed to recapture the station's rock heritage amid competitive pressures in Cleveland's radio market.^[31] Ownership changes accelerated following the 1996 Telecommunications Act, which deregulated radio ownership limits and spurred consolidation. Nationwide Communications sold WMMS to Jacor Communications in 1997, and Jacor was soon acquired by Clear Channel Communications (now iHeartMedia) in 1999, leading to staff reductions, increased reliance on syndicated programming, and format tweaks to maximize efficiency across clustered stations.^[12]^[31] Following Jacor's takeover, WMMS ran a "Death of the Buzzard" month-long stunt in October 1998—a promotional campaign symbolizing the end of its independent era and the embrace of corporate synergies, complete with on-air funerals and listener tributes hosted by former DJ Denny Sanders.^[32] This marked a pivotal transition, with the Buzzard mascot retained but the station's operations streamlined under national oversight.^[12] Programming evolved with key hires to bolster the active rock identity. In 2004, Benjamin "Maxwell" Bornstein launched The Maxwell Show in afternoon drive, initially mixing music and talk before shifting to full hot talk, which ran until 2009 and helped diversify content amid consolidation-driven cuts.^[33]^[34] Rover's Morning Glory, a syndicated hot talk program, moved to WMMS on April 1, 2008, after stints at other outlets, delivering edgy humor and boosting morning ratings through iHeartMedia's Premiere Networks distribution.^[35] Later that year, The Alan Cox Show debuted in afternoons on December 16, 2009, with Cox—previously at WXDX in Pittsburgh—bringing a mix of comedy, pop culture, and listener interaction, replacing Maxwell and solidifying WMMS's talk-infused rock lineup.^[36]^[37] Deregulation's long-term effects included ongoing staff trims and content syndication, but WMMS maintained stability under iHeartMedia, adapting to challenges like the COVID-19 pandemic in 2020 by participating in community telethons for relief efforts alongside stations like WTAM.^[38] In March 2021, the station relocated its studios to the Six Six Eight Building at 668 Euclid Avenue in downtown Cleveland, a state-of-the-art facility with street-level visibility to enhance community engagement and operational efficiency for iHeartMedia's regional cluster, including WMMS, WTAM, and others.^[39]^[40] BuzzardFest, the station's signature rock festival, persisted into the 2020s, reviving in 2023 at Victory Park in North Ridgeville with headliners like Incubus and Bush after a pandemic hiatus, underscoring WMMS's enduring cultural role despite periodic layoffs in 2020 and 2024.^[41]^[42] Post-2020, the station has sustained its active rock core with shows like Rover's Morning Glory and The Alan Cox Show, navigating iHeartMedia's restructuring while serving as the FM home for Cleveland Guardians baseball broadcasts.^[43]^[44]

Programming

Music format and daily shows

WMMS maintains an active rock format, blending contemporary rock tracks from artists like Foo Fighters and Pearl Jam with classic rock staples such as Pink Floyd and Led Zeppelin, while incorporating hot talk elements during key dayparts to engage listeners with humor, commentary, and local relevance.^[1] The station's playlist prioritizes high-energy rotation of current hits and recurrent favorites, curated to appeal to rock enthusiasts in the Greater Cleveland area, often featuring deep cuts and emerging acts alongside established anthems.^[15] The cornerstone of weekday programming is Rover's Morning Glory, a syndicated talk show hosted by Shane "Rover" French since its debut on the station in April 2008, airing from 6:00 a.m. to 10:00 a.m. Known for its irreverent humor, elaborate on-air stunts, and ensemble cast including co-hosts Duji (executive producer and news anchor), Dieter, and Charlie, the program delivers biting pop culture analysis, listener call-ins, and provocative discussions that have built a loyal following.^[45]^[46] Afternoons feature The Alan Cox Show from 2:00 p.m. to 6:30 p.m., which launched in December 2009 as a replacement for the Maxwell afternoon program. Hosted by Alan Cox, the ensemble talk format mixes comedy, politics, and entertainment with contributions from co-hosts Rob Anthony and Kat the Serbian Queen, following the departure of longtime members Bill Squire and Mary Santora amid iHeartMedia layoffs in late 2024; the show emphasizes stream-of-consciousness banter and topical segments to connect with Cleveland's audience.^[47]^[44] Evenings and overnights shift to music-focused blocks, with DJ Corey Rotic handling 6:30 p.m. to midnight weekdays, spinning active rock selections and occasional artist spotlights, while Tony Richards covers the midnight to 6:00 a.m. slot with a continuous playlist.^[48] Weekends feature a rotation of DJ-led programming, including Rob Anthony in late afternoons on Sundays, syndicated specials, and recaps like The Week in Cox, alongside interactive elements such as the Buzzard Bookie contest, where listeners text song clues during hourly breaks for chances to win $1,000 cash prizes.^[49]^[50] The station enhances its reach through HD Radio subchannels: HD2 simulcasts Sports Radio 99.1 via translator W256BT (99.1 FM), a dedicated sports talk format launched in October 2025 featuring local Cleveland teams coverage and national programming from Fox Sports and VSiN, while HD3 carries the Black Information Network, simulcast with W266CJ (101.1 FM), delivering 24/7 news, analysis, and community-focused content tailored to African American audiences since its relocation to the frequency in July 2024.^[51]^[52]

Sports and special broadcasts

WMMS serves as a flagship station for the Cleveland Cavaliers basketball team, simulcasting all games alongside WTAM 1100 AM and SportsRadio 99.1 FM since October 2025.^[53]^[54] The station provides comprehensive coverage, including pre-game and post-game shows hosted from Rocket Mortgage FieldHouse, the team's home arena, featuring analysis and interviews with players and coaches.^[55] Play-by-play is led by announcers such as Tim Alcorn, with veteran analyst Jim Chones providing color commentary.^[56] In October 2025, iHeartMedia Cleveland partnered with Rock Entertainment Group to launch SportsRadio 99.1 as the primary flagship for Cavaliers games, alongside expanded coverage of the Cleveland Monsters (AHL) and Charge (G League).^[57] For Major League Baseball, WMMS acts as the FM affiliate for the Cleveland Guardians, carrying select regular-season games as of the 2025 season in partnership with WTAM.^[58]^[59] Select games are broadcast live, with veteran broadcaster Tom Hamilton calling play-by-play from Progressive Field, the Guardians' stadium.^[60] This affiliation allows rock format listeners access to key matchups without interrupting the station's core programming. Beyond professional basketball and baseball, WMMS offers occasional coverage of NFL games, particularly highlights and analysis related to the Cleveland Browns through iHeartMedia's sports network partnerships.^[61] The station also features college sports content, such as discussions on College Football Playoff rankings and select game recaps, integrated into its active rock format.^[62] WMMS produces special broadcasts centered on live events and community engagement, most notably BuzzardFest, an annual rock concert series that debuted in 1994 and ran through 2000 before a hiatus.^[63] Revived in 2023 at Victory Park in North Ridgeville, Ohio, the event showcases national acts like Incubus and Bush, drawing thousands for a day of performances broadcast live or highlighted on-air.^[64] Additional specials include holiday programming, such as the annual Kandy Kane Ball gala and toy drive, which supports local charities through community gatherings and on-air promotions.^[65] These broadcasts often involve remote production from venues like Rocket Mortgage FieldHouse and Progressive Field, utilizing mobile studios for real-time audio feeds and host segments to enhance listener immersion.^[66]

Facilities and technical details

Studios and operations

WMMS has operated from several studio locations throughout its history, reflecting changes in ownership, urban development, and broadcasting technology in Cleveland. The station launched its progressive rock format from studios in the WHK Building at 5000 Euclid Avenue, a windowless facility in the Midtown neighborhood that served as its base from 1968 until 1977.^[67]^[68] In 1977, WMMS relocated to the 12th floor of the Statler Office Tower (now the Statler Arms Apartments) at Euclid Avenue and East 12th Street, sharing space with its AM sister station WHK in a more central downtown setting that supported the station's growing prominence in the rock radio scene.^[68]^[12] By the early 1990s, under Malrite Communications ownership, the studios moved to the Skylight Office Tower at Tower City Center, integrating with WHK until the 1993 sale to Shamrock Broadcasting.^[2] Following multiple ownership transitions in the late 1990s, including acquisition by Clear Channel Communications (now iHeartMedia), WMMS shifted to suburban facilities at 6200 Oak Tree Boulevard in Independence, Ohio, starting around 2001, where it operated alongside other iHeartMedia stations in a clustered setup for shared resources and production.^[69] This location housed the station until March 2021, when iHeartMedia relocated its Cleveland cluster—including WMMS—to a modern 10,000-square-foot facility in the Six Six Eight Building at 668 Euclid Avenue in downtown Cleveland's Gateway District.^[70]^[71] The move, announced on March 22, 2021, and completed later that year, marked a return to the urban core and emphasized visibility with street-level studios visible to pedestrians.^[69] As part of iHeartMedia's regional cluster of nine stations, WMMS operations integrate shared infrastructure for news, traffic, and promotions, enabling efficient content distribution across formats like rock, country, and talk.^[70] The 2021 relocation introduced cloud-based technology, allowing streamlined audio production, remote monitoring, and reduced reliance on traditional on-site hardware, a rollout aligned with iHeartMedia's broader digital shift.^[70]^[71] The current setup features 11 on-site studios and eight service booths dedicated to DJ broadcasts, podcasting, and live production, with DJs like those on Rover's Morning Glory and The Alan Cox Show utilizing visible on-air booths for fan engagement.^[72] Post-COVID-19 adaptations have enhanced remote capabilities, permitting off-site contributions via cloud tools while maintaining core live elements from the downtown facility.^[70]

Transmitter and signal coverage

WMMS transmits from a site at 3650 East Pleasant Valley Road in Seven Hills, Ohio, coordinates 41°21′30″N 81°40′02″W, which has served as the station's primary transmitter location since its 1968 launch as a progressive rock outlet.^[73]^[10] The facility features a non-directional antenna mounted on a tower 104 meters (341 feet) above ground level, with an effective radiated power (ERP) of 34,000 watts and a height above average terrain (HAAT) of 183 meters (600 feet), enabling reliable signal propagation across the Greater Cleveland metropolitan area and portions of surrounding Northeast Ohio.^[10] Since the mid-2000s, WMMS has utilized HD Radio technology for enhanced digital broadcasting, supporting multiple subchannels alongside its primary analog signal. As of November 2025, WMMS-HD2 carries a sports radio format branded as "Sports Radio 99.1" via translator W256BT, while WMMS-HD3 airs the Black Information Network via translator W266CJ; these subchannels are integrated with programming from the station's downtown Cleveland studios for seamless over-the-air distribution.^[74]^[1] The antenna system is owned and maintained by iHeartMedia, the station's parent company, ensuring consistent operational reliability through standard industry upgrades and monitoring.^[75]

Cultural impact and legacy

Awards and industry recognition

WMMS garnered substantial industry acclaim during its formative rock era, particularly through reader polls and professional honors that underscored its influence on album-oriented rock broadcasting. Readers of Rolling Stone magazine voted WMMS "Radio Station of the Year" in their annual poll for nine consecutive years, from 1979 to 1987, highlighting the station's national prominence in rock radio.^[5] The poll recognized WMMS's innovative programming and listener engagement, with the station often edging out competitors through strong fan support. In 1988, WMMS secured the award once more but later publicly admitted to ballot stuffing, a revelation that drew media attention while affirming the intensity of its fanbase loyalty.^[12] In more recent years, WMMS's legacy has been celebrated through retrospective publications and individual accolades for its personalities. A comprehensive oral history of the station was published in 2018 by Cleveland Scene, detailing its 50-year impact on Cleveland's music scene and beyond.^[12] Longtime WMMS DJ Kid Leo, known for his trendsetting music selections, was inducted into the Radio and Television Broadcasters Hall of Fame of Ohio in 2003 and received an honorary Doctor of Humane Letters from Cleveland State University in 2022 for his broadcasting contributions.^[76]

Notable events and community influence

WMMS played a pivotal role in organizing the World Series of Rock concert series from 1974 to 1980, held at Cleveland Municipal Stadium and featuring major acts such as the Rolling Stones, Aerosmith, and AC/DC, which drew massive crowds and established attendance records for outdoor rock events in the region.^[77] These events, sponsored by the station, boosted Cleveland's economy through tourism and local business revenue during a period of industrial decline, while highlighting the city's emerging status as a rock music hub.^[3] However, the 1979 edition headlined by Aerosmith was marred by crowd violence, including multiple shootings (one fatal), a stabbing death, robberies, and vandalism, prompting increased safety measures for future large-scale concerts. The BuzzardFest series, launched in 1995 as a successor to the World Series of Rock, evolved into an annual multi-act festival emphasizing alternative and rock performers, with early editions at Blossom Music Center featuring groups like 311 and No Doubt in 1996.^[78] Over the years, BuzzardFest incorporated community tie-ins such as local vendor markets and charity components, attracting tens of thousands of attendees and fostering a sense of regional pride; notable lineups included Foo Fighters in the late 1990s and a 2023 revival at Lorain County Fairgrounds with Incubus and Bush, marking its return after a two-decade hiatus.^[79] WMMS has long supported community initiatives, including charity drives for local causes and collaborations with the Rock & Roll Hall of Fame, such as petition campaigns in the 1980s that gathered over 660,000 signatures to secure the museum's location in Cleveland.^[80] The station promoted local artists through features on acts like the Michael Stanley Band and free community concerts, including events with Joe Cocker backed by then-Mayor Dennis Kucinich, while providing airplay and resources to emerging Northeast Ohio talent during economic challenges.^[12]^[4] In Cleveland's music scene, WMMS influenced cultural milestones by breaking national acts like Rush and Bruce Springsteen through early airplay and intimate Coffee Break Concerts, solidifying the city's "Rock and Roll Capital" identity amid the 1970s deindustrialization.^[3] Documentaries and specials have chronicled WMMS's legacy, including the 2018 50th anniversary series featuring on-air retrospectives, memorabilia exhibits, and a commemorative concert with Ozzy Osbourne and Stone Sour at Blossom Music Center.^[81] More recently, the 2022 podcast "The Wrath of the Buzzard" detailed the station's rise, Coffee Break Concerts, and impact on rock radio.^[82]

References

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100.7 WMMS - Cleveland's Rock Station
Cleveland's Rock Station, home of Rover's Morning Glory, The Alan Cox Show, and FM Home of Cleveland Guardians Baseball.Guardians CoverageContests & PromotionsRover's Morning GloryiHeartRadio LIVEFull Schedule
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In August of 1968, local AM station WHK debuted its first FM sister-station under the name WHK-FM. A few weeks later, the call letters were changed to WMMS.<|control11|><|separator|>
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May 16, 2005 · It prompted media conglomerates such as Clear Channel Communications Inc., the current owner of WMMS, to buy multiple stations in market upon ...
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Apr 5, 2024 · Originally starting as WHK-FM in 1946, it was one of the first experimental FM stations, broadcasting at 100.7 megacycles and playing adult- ...WMMS Radio Station and its Influence on Cleveland and NE Ohio ...WMMS Radio Station Fan Discussion and Memories - FacebookMore results from www.facebook.com
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(MHz). Channel. Power (kW). HAAT. City. ST. Facility ID. File Number. LIC. WMMS(FM). 100.7. 264B. 34. 183 m (600 ft). Cleveland. OH. 73273. BLH-19870526KA. LIC ...
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Station Address: 6200 Oak Tree Blvd 4th Fl Cleveland, OH 44131 Phone: 216-520-2600 Fax: 216-781-1007
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See the Evolution of the "WMMS Buzzard" - Radio World
Dec 19, 2019 · The station is currently owned by iHeartMedia. Helton hasn't been an employee of Malrite Communications, then owner of WMMS, since 1989, but ...
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One year in digital talk: Leykis cheers success
Mar 28, 2013 · March 30, 1946: United Broadcasting Company put experimental FM station W8XUB on the air in Cleveland. It became a commercial station in 1947 as ...
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Aug 15, 2018 · It didn't take long for WMMS to turn into a juggernaut after making its debut on Sept. 28, 1968. Thanks to its forward-thinking staff, it...
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Oct 3, 2018 · ... WMMS · 1-844-844-iHeart · 100.7 WMMS - Cleveland's Rock Station. WMMS ... His radio career began in 1973 with Cleveland on 100.7 WMMS. Being ...<|control11|><|separator|>
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Majic 105.7 · Cleveland, OH · Listen Now · Oldies · 106.5 The Lake · Cleveland, OH ... 100.7 WMMS · Cleveland, OH · Listen Now · Classic Rock Rock · NewsRadio ...
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Aug 16, 2018 · According to Gorman, the character made its debut on April 16, 1974 in the alternative weekly Zeppelin. The development of the Buzzard logo ...
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WMMS played David Bowie's “Space Oddity” well before other stations in the country would play anything by the Thin White Duke, and after embracing Bruce ...
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Sep 13, 2018 · CLEVELAND, Ohio -- WMMS didn't bring rock 'n' roll radio to Cleveland when it hit the airwaves 50 years ago. Of course, Alan Freed did that many ...Missing: launch | Show results with:launch
[17]
February 21 In Radio History - Media Confidential
Feb 21, 2015 · Upon receipt of a commercial license, the station became WHK-FM at 100.7 MHz, and later in 1968, WMMS. United Broadcasting sold WHK in 1958 ...<|control11|><|separator|>
[18]
https://cleclothingco.com/blogs/news/the-biggest-moments-in-wmms-history
[19]
WHK | Encyclopedia of Cleveland History
Assigned the frequency of 1,420 kilocycles, the new WHK aired for the first time on 5 Mar. 1922, from the rear room of a Radiovox store at 5005 Euclid Ave. By ...Missing: W8XUB | Show results with:W8XUB
[20]
David Bowie: WMMS legends Billy Bass, Denny Sanders, John ...
Jan 11, 2016 · That first concert set the stage for both Bowie's career and Cleveland's love affair with him. "Within six weeks, the Belkin brothers booked ...
[21]
Site of the Week 5/1/15: Three Venerable Cleveland AMs
May 1, 2015 · The building around it, hastily constructed in 1971 as an “L” off the rear left side of the original transmitter room, wasn't in such great ...
[22]
How David Bowie became a superstar in Cleveland in 1972
Feb 10, 2022 · When “Hunky Dory” arrived in 1971, legendary institution WMMS became one of the first radio stations in the country to put Bowie's music into ...Missing: airplay | Show results with:airplay
[23]
How Cleveland Helped Make David Bowie a Star in the U.S.
Jan 18, 2016 · Even before Bass and WMMS were on the ball, a Cleveland-based musician named Brian Sands was already tuned into Bowie, long before anyone else ...Missing: airplay 1968
[24]
https://www.degruyterbrill.com/document/doi/10.7208/9780226194370-006/html
[25]
Home - World Series of Rock: 50 Years Later
The World Series of Rock was a record-setting, day-long, multi-act summer rock concert series held at Municipal Stadium in Cleveland, Ohio, from 1974 to 1980.
[26]
Rock and Roll Hall of Fame and Museum - Cleveland Historical
Spurred by WMMS, 120,000 listeners voted for Cleveland as the Rock Hall site in a USA Today poll.
[27]
[PDF] INSIDE: - World Radio History
Dec 2, 1994 · ... The Next Generation." The first signs of change began in. January when WMMS became more current- intensive under then -con- sultant Gorman ...
[28]
Green Day / Fury In the Slaughterhouse, Junkhouse, Moist, Pansy ...
Buzzard-Palooza Jul 23, 1994 (31 years ago) Nautica Stage Cleveland, Ohio ... Concert Archives lets you create your personal concert history with ...
[29]
Buzzardfest II - Concert Archives
Date: Saturday, September 09, 1995 ; Venue: Blossom Music Center ; Location: Cuyahoga Falls, Ohio, United States ; Rock, 7 bands ; Alternative, 5 bands ...Missing: WMMS Nautica
[30]
Jacor's Nationwide - Variety
Oct 27, 1997 · Jacor preempted an auction of Nationwide, which had been under way in recent weeks, people close to the deal said. Other radio groups looking at ...Missing: WMMS date<|control11|><|separator|>
[31]
Cleveland Radio History - Playlist Research
... WMMS, owned by Nationwide. The station flipped to current rock in February 1997. Following a series of mergers as a result of deregulation from the Telecom ...
[32]
Jacor monster devouring air waves - The Lantern
Oct 6, 1998 · ... WMMS 100.7 FM is changing formats and ... The radio equivalent of the Third Reich, Jacor Communications is slowly taking over the industry.Missing: acquires | Show results with:acquires
[33]
Ex-WMMS jock Maxwell to rock mornings at WNCX - cleveland.com
Oct 28, 2010 · "The Maxwell Show," which WMMS FM/ 100.7 dropped about a year ago, will rock mornings at WNCX FM/ 98.5, starting Monday, Nov. 1.Missing: 1999-2004 | Show results with:1999-2004
[34]
MAXWELL OUT AT 'MMS - Cleveland Scene
Aug 5, 2025 · Afternoon drive DJ Maxwell and WMMS have parted ways. Benjamin “Maxwell” Bornstein has hosted the shift since 2004.Missing: 1999-2004 | Show results with:1999-2004
[35]
Rover explains Morning Glory's move to WMMS - Cleveland Scene
Mar 26, 2008 · Morning radio host Rover will make his debut on WMMS 6 a.m. Tuesday, April 1. After four years at 92.3 FM and a short stint in Chicago, ...
[36]
Chicago radio personality Alan Cox takes charge of afternoons on ...
Chicago radio personality Alax Cox is the new afternoon host on WMMS. He takes over from Maxwell, who left the station in November.
[37]
In Cleveland, Alan Cox proves he rocks - News-Herald
May 19, 2011 · When WMMS-FM 100.7 afternoon talk show host Alan Cox arrived in Cleveland in December 2009, the Chicago native with a background in stand-up ...
[38]
Cavs, media team up for coronavirus telethon - Cleveland.com
Mar 30, 2020 · Radio stations WTAM-AM 1100 and WMMS-FM 100.7 also will air the program. The show will celebrate local heroes and organizations that have been ...Missing: adaptations | Show results with:adaptations
[39]
iHeartMedia Cleveland Announces New Office Space in Downtown ...
Mar 22, 2021 · iHeartMedia Cleveland announced today plans to move their regional office to downtown Cleveland. The new location will be at 668 Euclid Avenue.
[40]
iHeartMedia's radio stations to move to downtown Cleveland space ...
Mar 23, 2021 · Nine radio stations will move as part of the 10-year lease agreement, including 100.7 WMMS, Newsradio WTAM 1100 AM, and Majic 105.7.
[41]
Buzzard Fest rises from the ashes for a fun day of rock, roll and ...
Aug 5, 2023 · The revived Buzzard Fest attracts a ready to retro-rock crowd for a pleasant day of music.
[42]
Buzzard Fest and WGAR Country Jam Return This August to Victory ...
Apr 18, 2023 · For the first time in 23 years, WMMS will welcome all Buzzard fanatics and rock fans to a one of a kind event on August 4. Then, on Saturday ...
[43]
iHeartMedia layoffs hit Cleveland radio, again
Nov 12, 2020 · The layoffs, according to an industry source, also include Keith Abrams, senior vice president and program director at WMMS and WMJI. “Java” ...
[44]
Bill Squire, Mary Santora Let Go From Alan Cox Show as ...
Nov 4, 2024 · In an announcement this morning on Instagram, Squire said he was the victim of a company-wide layoff by iHeartRadio, the owner of 100.7 WMMS, ...<|control11|><|separator|>
[45]
Rover's morning show moves to WMMS - Cleveland Scene
Mar 26, 2008 · Rover's Morning Glory will return to FM airwaves Tuesday, April 1, on 100.7-FM WMMS, part of Clear Channel's empire.
[46]
Rover's Morning Glory - 100.7 WMMS - iHeart
Syndicated radio show Rover's Morning Glory blends biting commentary, ridiculous antics and discussions that would get most people fired.Bio · Podcasts · Latest Posts
[47]
About The Alan Cox Show | 100.7 WMMS
The Alan Cox Show is a twisted talk show in Cleveland, mixing entertainment, politics, information, and comedy into a daily stream of consciousness.
[48]
Find 100.7 WMMS's Monday Live On-Air Schedule
Rover's Morning Glory 6:00 AM - 10:00 AM · The Stansbury Show 10:00 AM - 2:00 PM · The Alan Cox Show 2:00 PM - 6:30 PM · Corey Rotic 6:30 PM - 12:00 AM · Tony 12:00 ...
[49]
Find 100.7 WMMS's Sunday Live On-Air Schedule - iHeart
On-Air Schedule · iHeartCommunities 6:00 AM - 6:30 AM · Tony 6:30 AM - 8:00 AM · The Week in Cox 8:00 AM - 10:00 AM · Corey Rotic 10:00 AM - 4:00 PM · Rob Anthony 4: ...Missing: evening | Show results with:evening
[50]
Win $1000 from The Buzzard Bookie - 100.7 WMMS
100.7 WMMS - Cleveland's Rock Station. Play. Log In Sign Up. Contests & Promotions. Win $1000 from The Buzzard Bookie.
[51]
iHeartCleveland To Expand Rock Entertainment Group Sports Pact
Oct 15, 2025 · MediaCo To Launch Hot 97 & WBLS On HD Subchannels In Dallas, Houston & Los Angeles ... Radio 99.1” W256BT/WMMS-HD2. The NBA G-League's ...
[52]
iHeartMedia Cleveland Unveils Throwback 99.1, Transfers BIN
Jul 12, 2024 · iHeartMedia Cleveland has launched Throwback 99.1 (WMMS-HD3) and moved the Black Information Network from that frequency up the dial to 101.1.
[53]
Cleveland Cavaliers extend deal with WTAM, add WMMS
Oct 8, 2014 · The 50,000-watt WTAM and 34,000-watt WMMS will serve as flagship stations for the 24-station Cavs Radio Network. The other NBA teams to air ...
[54]
Cleveland Cavaliers Announce 2025-26 Local Broadcast Schedule
All Cavs games will be available on flagship stations 100.7 FM WMMS and WTAM 1100AM, with Tim Alcorn on play-by-play and Jim Chones as analyst, through a ...
[55]
Cavs radio station 2025: Channels, live streams, schedule to listen ...
Apr 20, 2025 · Local fans can listen to Cavs playoff games on flagship station WTAM 1100 AM and WMMS 100.7 FM. All Cavs game broadcasts are also available nationwide on ...
[56]
Indians & iHeartMedia Cleveland Reach Multi-Year Agreement
Sep 14, 2017 · As part of the agreement, WTAM 1100 AM will air all regular season games and WMMS 100.7 FM will simulcast the majority of Cleveland Indians ...
[57]
Guardians Broadcasters | Cleveland Guardians - MLB.com
Tom Hamilton, the “Voice of the Guardians,” will enter his 34th season of calling Cleveland Guardians baseball games on the radio in 2023.Missing: NFL | Show results with:NFL
[58]
Best Browns Coverage - 100.7 WMMS - iHeart
Browns Lose To Steelers 23-9 - Another Winnable Game Lost-No Offense! Browns Lose To Steelers 23-9 - Another Winnable Game Lost-No Offense!! Oct 13, 2025.Missing: NFL | Show results with:NFL
[59]
https://www.beaconjournal.com/story/sports/mlb/cleveland-guardians/2025/03/04/how-to-watch-cleveland-guardians-games-schedule-times-tv-broadcast-2025/81339748007/
[60]
Any pics or videos from Buzzardfest in 94? - Facebook
Oct 18, 2025 · Any pics and/or videos from buzzardfest's in 94? First was in the Flats and Green Day was supposed to headline but because the mosh pit got out of hand ,...What concert was sponsored by WMMS with Richie Blackmore's ...Such a Great Artist gone too soon. | FacebookMore results from www.facebook.com
[61]
WMMS Buzzard Fest and WGAR Country Jam return to active duty ...
Aug 2, 2023 · During its initial run, Buzzard Fest (or Buzzard-Palooza as it was first known) repeatedly sold out Blossom Music Center and Nautica Stage and ...Missing: July | Show results with:July
[62]
Kandy Kane Ball at Truss Event Venue - 100.7 WMMS
The Kandy Kane Ball Holiday Gala and Toy Drive returns to Truss Event Venue located in Ohio City on Friday, December 8, bringing together community members ...Missing: charity | Show results with:charity
[63]
Complete Cavs Coverage - Newsradio WTAM 1100 - iHeart
Newsradio WTAM 1100 is Cleveland's only news radio station and an award-winning source of local news. Sitemap · Contest Rules · Privacy Policy · Your Privacy ...
[64]
A Tour of WMMS in 1975 with Denny Sanders | The Buzzard
Jan 11, 2008 · The WMMS and WHK offices and studios were housed on the first floor in a windowless part of the building. It resembled an underground bunker ...Missing: 1971 | Show results with:1971
[65]
None
Insufficient relevant content. The provided URL content does not contain information about WHK-FM origins, ownership from 1946 to 1968, formats, or key dates. It only includes a JavaScript requirement notice, a support ID (2315396395240750567), and a CAPTCHA prompt.
[66]
Radio giant iHeartMedia will move Cleveland headquarters ...
Mar 22, 2021 · iHeartMedia Cleveland plans to move its headquarters in the fall from Independence to 668 Euclid Ave., a downtown apartment building with retail space.
[67]
iHeartMedia Cleveland To Move To New Facility As Company ...
Mar 22, 2021 · iHeartMedia Cleveland To Move To New Facility As Company Begins Cloud Based Tech Rollout ... 2021. Designed by Beneville Studios and AUX1 ...
[68]
iHeartMedia Cleveland prepares to return downtown
Mar 22, 2021 · iHeartMedia Cleveland owns and operates WAKS, WGAR, WHLK, WMJI, WMMS, WTAM, WARF, REAL 106.1 and BIN 99.1. The corporate owner of iHeart ...
[69]
iHeart Media Cleveland announces it will move its offices downtown
Mar 23, 2021 · Legendary stations like 100.7 WMMS, Newsradio WTAM 1100 AM & 106.9 FM ... The new studios are expected to be finished by the end of 2021.<|separator|>
[70]
Cleveland's Parma/Brecksville/Seven Hills Tower Farm - Fybush.com
Feb 12, 2004 · Channel 8's not far away - less than a mile, in fact, just south on Broadview Road and then west on Pleasant Valley Road to the corner of State ...
[71]
HD Radio programming in Northeast Ohio - cleveland.com
Oct 24, 2007 · WMJI FM/105.7 -- WMJI HD1, oldies; WMJI HD2, 1950s and '60s oldies. WMMS FM/100.7 -- WMMS HD1, rock; WMMS HD2, classic alternative.
[72]
iHeartMedia Stations
With more than 860 live broadcast stations in 153 markets across America, there's a local iHeartRadio station virtually everywhere.Radio Networks · Los Angeles · Boston · NY
[73]
CSU will confer Doctor of Humane Letters, Honoris Causa to ...
Nov 15, 2022 · CSU will confer Doctor of Humane Letters, Honoris Causa to Lawrence J. "Kid Leo" Travagliante at Fall 2022 Commencement. Published on Tue, 11/15 ...
[74]
The World Series of Rock was a recurring, day-long ... - Facebook
FM rock radio station WMMS sponsored the concerts. [2] Attendance was by general admission. The World Series of Rock was known not only for its arena rock ...
[75]
Rock and Rolls War Against God | PDF | Aleister Crowley - Scribd
Rating 1.0 (1) ... 1979 World Series of Rock concert in. Cleveland, Ohio, headlined by Aerosmith, there were many acts of violence and vandalism, including five shootings. In ...
[76]
WMMS - Academic Dictionaries and Encyclopedias
The WMMS studios are currently located at the former Centerior Energy building in the Cleveland suburb of Independence, and the station's transmitter resides in ...<|control11|><|separator|>
[77]
WMMS Buzzard Fest, WGAR Country Jam returns - WKYC
Apr 25, 2023 · The concert event takes over Victory Park with WMMS Buzzard Fest on August 4 and WGAR Country Jam on August 5. Author: Ryan Haidet. Published: 9 ...Missing: 2020s | Show results with:2020s
[78]
Bringing the Rock Hall to Cleveland
Benz credits radio station WMMS for the idea of staging a petition drive as a way for the community to show its support. More than 660,000 signatures were ...Missing: collaboration charity
[79]
oWOW Radio ends operations following struggles during ...
Sep 24, 2020 · oWOW Radio will end its operations on Friday, Oct. 2. The online radio station launched in 2014, the product of former WMMS program director John Gorman.Missing: adaptations | Show results with:adaptations
[80]
ramble on: local filmmaker plans documentary on glory days of wmms
Oct 10, 2013 · With a working title of Loud and Proud: Tales of the Buzzard, the film would cover the magical congregation of music and on-air personalities ...Missing: 1990s anniversary 2018
[81]
Lots Of Events For WMMS' Big 50th - Radio Ink
Aug 28, 2018 · The series of on-air events will culminate with a 50th Anniversary Concert featuring performances from Ozzy Osbourne and Stone Sour on Sunday, September 16.
[82]
New podcast examines the impact of legendary radio station WMMS
Jun 16, 2022 · “The Wrath of the Buzzard” not only focuses on the early days of WMMS. It dives into the station's legendary WMMS Coffee Break Concerts at ...