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WNJU

WNJU, virtual channel 47 (UHF digital channel 35), is a Spanish-language television station licensed to , , serving the as an of the network. The station is owned by NBC License LLC, a subsidiary of . It broadcasts a mix of national programming, , weather, and entertainment content targeted at Spanish-speaking audiences in , , and . WNJU signed on the air on May 16, 1965, as the first new commercial UHF station in the market in 16 years, initially focusing on ethnic and independent programming with a deliberate appeal to diverse cultural groups. Within months of its launch, the station shifted significantly toward Spanish-language content, reflecting the growing in the . In 1987, WNJU became a charter station of the network, formerly known as NetSpan, under ownership by Holdings, marking its transition to a full-time Spanish-language outlet. acquired , including WNJU, in 2002, integrating it as a sister station to flagship (channel 4). The station maintains studios shared with WNBC at 30 Rockefeller Plaza in Midtown Manhattan, a relocation completed in June 2025 that established a state-of-the-art collaborative newsroom for both English- and Spanish-language operations. WNJU's transmitter is located at One World Trade Center, from which it resumed over-the-air broadcasting in 2017 as the first New York TV station to do so at the rebuilt site. It produces local newscasts under the brand Noticias Telemundo 47, emphasizing coverage of community issues, immigration, and regional events for its audience. As one of Telemundo's flagship stations, WNJU has played a key role in the network's growth, delivering high-impact programming such as telenovelas and sports that have drawn record viewership in the market.

History

Early years

On December 17, 1962, the granted a construction permit to the New Jersey Television Broadcasting Company to build a new UHF in northern . The company, later operating as Olympian Broadcasting Corp., launched WNJU-TV as an independent station on channel 47, licensed to , with its official sign-on occurring on May 16, 1965, marking it as the first commercial UHF outlet in the metropolitan market and the first new commercial television service for the area in 16 years. WNJU's initial programming emphasized ethnic and minority audiences, reflecting the diverse demographics of the New York region, with a focus on experimental and alternative content rather than mainstream formulas. The station broadcast from studios in Newark's Mosque Theater Building and a transmitter atop the , though viewers needed UHF converters for reception. Early schedules included general entertainment such as the live teen dance show Disc-O-Teen hosted by Zacherley, as well as imported and original fare targeting specific groups: for example, the Negro Experimental Theater series featuring works by for Black audiences, alongside programs in , , , and Middle European languages for immigrant communities. Within months of launch, WNJU allocated a significant portion of its airtime to Spanish-language content—approximately 60% during and up to 70% of the overall broadcast week—to serve the expanding Puerto Rican and Dominican populations in the area, featuring discussions, talent shows, and English-language lessons tailored to viewers. This ethnic-oriented approach, advertised in community newspapers like El Diario and The Amsterdam News, aimed to capture an estimated initial audience of 750,000 homes amid the challenges of UHF signal limitations. As a UHF independent, WNJU faced early financial difficulties due to from established VHF stations, which enjoyed better and larger audiences without requiring special equipment. These struggles, compounded by the high costs of building viewership in a saturated market, culminated in the station's sale in September 1970 to Broadcasting—a of —for $8 million, after FCC approval. Under Screen Gems ownership, WNJU transitioned toward a fuller emphasis on Spanish-language programming.

Screen Gems ownership

In 1970, Screen Gems Broadcasting, a subsidiary of , acquired WNJU for $8 million, capitalizing on the station's early experimentation with ethnic programming to pivot toward a predominantly Spanish-language format aimed at the substantial Puerto Rican and Dominican communities in the . This strategic shift was facilitated by Screen Gems' ownership of in , allowing WNJU to import content from and produce shared programming tailored to viewers. The acquisition marked a significant in UHF at the time, reflecting confidence in the growing Spanish-speaking audience despite competition from established English-language outlets. Under Screen Gems' stewardship, WNJU's programming emphasized telenovelas imported from Mexico and Venezuela, lively variety shows featuring Latin artists, and original local productions such as talk and comedy programs, which resonated strongly with its target demographic. These offerings helped the station achieve notable viewership gains, often surpassing English-language UHF rivals in key time slots and establishing WNJU as a leading independent outlet in the market. For instance, high-profile specials and dramatic series drew robust audiences, contributing to the station's reputation as a cultural hub for Hispanic New Yorkers during the 1970s. The period was not without regulatory hurdles; in 1975, the granted WNJU only a short-term license renewal as a for airing excessive commercials, violating prior commitments to limit minutes per hour. The controversy centered on concerns over programming quality and over-commercialization, but resolved the issue by pledging enhancements to local content and reduced ad loads, securing full renewal thereafter. Screen Gems maintained and expanded WNJU's studio facilities in Newark, New Jersey, to support in-house Spanish-language productions, hiring additional bilingual staff for on-air talent, production crews, and technical roles. This infrastructure enabled greater emphasis on community-oriented content, including news inserts and cultural events, fostering deeper engagement with local Hispanic viewers. In 1986, Holdings acquired WNJU for $75 million. This transaction aligned with broader industry shifts toward specialized ownership for ethnic broadcasters.

Subscription television proposals

In 1978, , a subsidiary of and the owner of WNJU, proposed converting a portion of the station's schedule to a subscription television (STV) service in partnership with National Subscription Television–New York, Inc., a of Communications and Communications. The initiative aimed to deliver premium content, including uncut movies, live sports events, and commercial-free entertainment specials, to subscribers for a monthly fee, using a scrambled over-the-air signal that required a home decoder box to unscramble. This hybrid model would preserve some free programming while introducing paid access to exclusive fare, targeting the New York metropolitan area's growing demand for ad-free viewing options beyond traditional . The granted approval for the hybrid free/STV operation in November 1978, permitting WNJU to begin within 18 months, subject to the partner's commitment to participate. Implementation faced delays from technical challenges in deploying the scrambling equipment and decoder distribution, as well as regulatory scrutiny over market exclusivity for STV services. By early , WNJU was among 12 stations nationwide cleared for STV, but the market already had competition from on channel 68, which had launched in and attracted around 80,000 subscribers with similar movie and sports offerings at $15–$20 per month. The STV plans were ultimately abandoned in amid the rapid rise of , which provided comparable premium programming without specialized over-the-air hardware and eroded STV's viability in urban markets like . WNJU reverted to full conventional , emphasizing its core Spanish-language ethnic programming that had been established under ownership. The failed initiative strained station finances through preparatory costs but avoided deeper losses, as the broader STV sector collapsed by the mid-1980s—exemplified by major providers filing for —yielding to cable's dominance in delivering subscription content.

NetSpan affiliation and Telemundo ownership

In 1984, the owners of WNJU helped form NetSpan, a new Spanish-language network, along with stations in San Jose and , becoming a charter affiliate to broadcast syndicated Spanish content across its lineup. This affiliation marked the station's entry into network television, providing access to national Spanish-language shows while retaining local ethnic programming. Following Holdings' 1986 acquisition of WNJU and additional stations, NetSpan was rebranded as in 1987, transforming WNJU into a owned-and-operated (O&O) station. The rebranding, led by executives and , expanded 's reach by incorporating the established "Telemundo" branding from in and supplying WNJU with national news and entertainment programming. In 2002, NBC acquired Telemundo Communications Group, including WNJU, for $2.7 billion, with FCC approval granted on April 10, marking the integration of the Spanish-language network into . This purchase brought WNJU under ownership, enabling shared resources and operational synergies across 's portfolio while preserving its role as a key O&O serving the market. Post-2009, WNJU expanded its digital broadcasting capabilities following the federal analog-to-digital transition, enabling high-definition programming and multicasting to reach broader audiences via over-the-air signals. In response to the 2016-2017 FCC incentive auction, where relinquished 's for $214 million, WNJU entered a -sharing agreement with effective April 2, 2018, allowing both stations to transmit on a single frequency from while maintaining separate virtual channels. This arrangement supported efficient use without disrupting , with the shared later shifting to UHF 35 in 2019.

News operation

Development and expansions

WNJU's news operation began in the early with the launch of a 6 p.m. newscast anchored by Jorge L. Ramos, who joined the station in 1980 and continued in that role for decades. The station, which had been broadcasting Spanish-language programming since 1965, became a of the newly launched network in 1987 following its acquisition by Holdings. The news department expanded in the late with the addition of an 11 p.m. newscast in 1996 and weekend editions in 1997. In 2001, WNJU introduced its first morning newscast, Noticiero 47 Primera Edición, marking a significant growth in local programming offerings. Facing economic pressures from the 2008-2009 recession, implemented company-wide cutbacks in 2009, leading WNJU to eliminate its morning, midday, and weekend newscasts as part of broader reductions in local operations across . Restorations began in the early amid Telemundo's efforts to bolster . Weekend newscasts returned in 2012 as part of a 25% expansion of at owned stations, including 30-minute editions at 6 p.m. and 11 p.m. on Saturdays and Sundays. The morning newscast was revived in November 2012 with the launch of the one-hour Buenos Días, Nueva York, filling the gap left by the 2009 cuts. Further expansions followed in the mid-2010s through network-wide initiatives. On September 18, 2014, Telemundo announced the addition of a 30-minute 5:30 p.m. newscast at all 14 owned-and-operated stations, including WNJU, to enhance early evening coverage. In January 2018, WNJU joined nine other stations in launching a noon newscast, Noticias Telemundo Mediodía, combining local and national midday reporting. In 2025, WNJU's production capabilities advanced with the relocation to a shared state-of-the-art newsroom at alongside flagship , enabling closer collaboration on content, resources, and cross-promotions between the English- and Spanish-language outlets. This integration, completed in late May 2025, positions the stations nearer to key news events in while fostering joint storytelling for diverse audiences.

Current news programming

WNJU's current news programming emphasizes Spanish-language coverage for the New York tri-state area, with a focus on local stories alongside national and international developments. The flagship evening newscasts, branded as Noticiero Telemundo 47, air weekdays from 5:00 p.m. to 6:30 p.m. and 11:00 p.m. to 11:35 p.m., delivering comprehensive reporting on local events, U.S. politics, and global affairs. These editions incorporate live field reports, expert analysis, and viewer interaction through digital platforms. The extended evening block includes dedicated segments at 5:00 p.m., 5:30 p.m., and 6:00 p.m., prioritizing and real-time breaking news updates. WNJU's morning program, Noticiero Telemundo 47: Primera Edición, runs from 5:00 a.m. to 7:00 a.m. weekdays, featuring dedicated forecasts, alerts, and community spotlights on issues affecting viewers. A midday newscast airs at noon to 12:30 p.m. weekdays under , with an additional 5:30 p.m. edition integrated into the evening lineup; these focus on in-depth investigations and urgent news developments. The noon program was added in amid 's broader push to expand resources across its stations. Weekend programming includes Noticiero 47 Fin de Semana on Saturdays and Sundays from 6:00 p.m. to 6:30 p.m. and 11:00 p.m. to 11:35 p.m., supplemented by extended coverage during elections and . Since relocating to a shared with at in late May 2025, WNJU has enhanced its broadcasts with advanced digital tools, such as upgraded graphics systems and streamlined production from the collaborative facilities.

Notable on-air staff

WNJU's current on-air staff includes several prominent figures known for their bilingual reporting and contributions to the station's Spanish-language news coverage in the New York tri-state area. Yessi Hernández serves as the entertainment anchor and host of Acceso Total, a weekday morning entertainment program, where she covers celebrity news, local events, and cultural stories relevant to Hispanic audiences; she has been with Telemundo since 2018 and previously worked as a national correspondent. Darling Burdiez is a co-anchor for the weekday 6 p.m. and 11 p.m. newscasts on Noticiero 47 Telemundo, focusing on breaking news and community issues; she joined the station in 2023 after roles at other Telemundo affiliates, bringing expertise in investigative reporting. Rosarina Bretón co-anchors the 5 p.m. and 5:30 p.m. weekday newscasts, specializing in general assignment reporting with an emphasis on immigrant communities and public safety; she transitioned to this role in after starting as a weekend anchor and has earned recognition for her on-the-ground coverage during local crises. Cristina Navarrete anchors the weekend editions of Noticiero 47 and contributes to bilingual segments on New York; a five-time Emmy Award winner, she joined in 2019 with prior experience in markets, noted for her in-depth features on topics. Among former notable staff, Jorge L. Ramos was the longtime senior anchor of the evening news from 1980 until his retirement in 2018, playing a key role in establishing WNJU's news department during its early expansions; an eight-time Emmy winner, he covered pivotal events like the 9/11 attacks in , providing essential information to the community, and later received honors from Promax for his contributions to . Edgardo del Villar anchored evening newscasts from the mid-2000s until 2020, recognized for his bilingual expertise and compassionate reporting on health and family issues; he publicly battled brain cancer during his tenure, raising awareness before his death at age 51.

Facilities and technical information

Studio facilities and transmitter

WNJU's original studios were located in Newark, New Jersey, from the station's launch in 1965 until 2004, initially operating from the former Mosque Theater building in the facility previously used by channel 13. During this era, the studios supported the station's early independent programming focused on ethnic content beamed from a transmitter atop the . In 1989, operations shifted to , a site near Newark that served as the primary production hub through the late , including during the station's transition to Spanish-language broadcasting under ownership. In 2004, WNJU relocated its studios to 2200 Fletcher Avenue in , taking over the former facilities of the NBC-owned network on the sixth floor, which provided expanded space for news and production needs. This location in Bergen County served as the station's base for over two decades, housing operations for 47's growing local programming. The Fort Lee site also functioned as a New Jersey news bureau for sister station until the subsequent consolidation. In spring 2025, WNJU moved to a new shared facility at in , co-locating its newsroom and production spaces with to achieve cost efficiencies through unified operations and integrate advanced broadcast technology, such as state-of-the-art studios including Studio 3B West. This relocation, facilitated by Telemundo's integration within , marked a historic return to a central New York broadcast landmark and enhanced collaborative content production for the tri-state market. WNJU's transmitter operations began from the upon sign-on in 1965, a common site for New York-area stations at the time. In June 2017, following the 2016-2017 FCC spectrum incentive auction and repack, the station shifted its transmission to an atop , becoming the first Tri-State broadcaster to resume over-the-air signals from the site since the 2001 attacks, which improved coverage across urban and suburban areas. As of 2025, WNJU operates on 47 while sharing physical RF channel 35 with from , delivering its signal with an (ERP) of 575 kW horizontally and 485 kW vertically to serve the . This shared arrangement optimizes post-repack efficiency under ownership.

Subchannels

WNJU's digital multiplex consists of two subchannels, transmitted on 47 via physical channel 35, which is shared with co-owned station under a spectrum-sharing agreement implemented on April 2, 2018, following the FCC's 2017 incentive in which sold its original for $214 million. The primary subchannel, 47.1, simulcasts the main Telemundo network feed, offering a mix of national Spanish-language entertainment such as telenovelas and reality shows, from Noticiero Telemundo 47, and sports coverage including matches featuring . This channel serves as the flagship for 's New York market presence, targeting the region's large audience with culturally relevant programming. Subchannel 47.2 carries , a network launched by on December 1, 2014, that specializes in classic Spanish-language telenovelas, series, and movies from the 1970s through the 2000s, including popular titles like and Rosalinda. The format emphasizes nostalgic content to appeal to older viewers, filling a niche for rerun-based programming without original productions. Under the channel-sharing partnership with WNBC, the combined multiplex on physical channel 35 also provides access to WNBC's subchannels—4.2 (Cozi TV, featuring classic TV shows from the 1960s to 2000s), 4.3 (NBC True Crime, focused on investigative documentaries and real-life crime stories), and 4.4 (Oxygen, dedicated to true crime series and dramas)—allowing viewers with antennas tuned to either station to receive this expanded lineup on the same frequency from the transmitter atop One World Trade Center. The primary subchannel operates in 1080i resolution, while secondary subchannels operate in 480i, enabling multicast transmission capabilities established after the station's full transition to the ATSC 1.0 digital standard.

Analog-to-digital conversion

The Federal Communications Commission (FCC) mandated that all full-power television stations in the United States cease analog broadcasting and transition to digital by June 12, 2009, to free up spectrum for other uses and enable advanced services like high-definition programming. WNJU, as a full-power UHF station, complied with this deadline, shutting down its analog signal on channel 47 at 11:59 p.m. ET on June 12, 2009, and shifting full power to its digital signal on physical UHF channel 36. Prior to the full transition, WNJU had been operating a digital signal alongside its analog broadcasts in a simulcast format, with digital testing and operations commencing following NBC's acquisition of Telemundo in 2002, which facilitated infrastructure upgrades for digital capability. The switch to digital brought notable improvements for WNJU viewers, including enhanced picture and through high-definition formats and the ability to offer multiple subchannels on a single frequency, expanding programming options without additional use. However, the transition caused brief signal disruptions for some over-the-air viewers in the area, requiring antenna adjustments or rescans to locate the new . Following the 2009 transition, WNJU mapped its digital signal to 47 via (PSIP) to maintain familiarity for viewers. As part of the FCC's 2016-2017 incentive auction, which repackaged broadcast , WNJU entered a channel-sharing agreement with WNBC on physical channel 36 effective April 2, 2018. This arrangement supported further optimizations, culminating in a full move to physical channel 35 on August 1, 2019, at 1:00 p.m. , as part of the broader repack process.

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