"What Goes Around... Comes Around" is a song by American singer and songwriter Justin Timberlake, serving as the sixth track on his second studio album, FutureSex/LoveSounds, which was released on September 8, 2006, by Jive Records and Zomba Label Group.[1] Co-written by Timberlake alongside producers Timbaland (Timothy Mosley) and Danja (Nate Hills), and produced by Timbaland and Danja, the song runs for 7:28 in its full album version, which includes an interlude.[2] Recorded at Thomas Crown Studio in Virginia Beach, Virginia, and featuring string arrangements by Larry Gold, it blends pop, R&B, and electronic music with a mid-tempo beat driven by keyboards and drums.[2]The lyrics explore themes of karmic retribution and the consequences of infidelity in a romantic relationship, serving as a thematic sequel to Timberlake's earlier hit "Cry Me a River."[3] Released as the album's third single in late 2006, with a radio edit version shortened to 5:13, it achieved significant commercial success, topping the Billboard Hot 100 chart for one week on March 3, 2007, marking Timberlake's third number-one single from FutureSex/LoveSounds.[4] The track also reached number one in the United States and Romania, and peaked within the top ten in numerous other markets worldwide, including Australia (#3), contributing to the album's global sales exceeding 10 million copies.[5]The song's music video, directed by Samuel Bayer and premiered on February 3, 2007, was conceptualized as a short film lasting over 9 minutes and stars Scarlett Johansson as Timberlake's on-screen girlfriend.[6] Set against a backdrop of opulent parties and dramatic confrontations, the video narrates a story of love, betrayal, and fatal revenge, drawing inspiration from films like Match Point and Fatal Attraction.[6] It received critical acclaim for its cinematic quality, with Timberlake winning Male Artist of the Year and the video winning Best Cinematography and Best Editing at the 2007 MTV Video Music Awards, and has amassed over 500 million views on YouTube as of 2025.[7]
Creation and Production
Background and Inspiration
The song "What Goes Around... Comes Around" was conceived in 2006 during the recording sessions for Justin Timberlake's second studio album, FutureSex/LoveSounds, which explored themes of love, lust, and relationships through innovative pop and R&B production.[8]Drawing from Timberlake's personal encounters with betrayal—particularly the infidelity experienced by his close friend and business partner Trace Ayala in his breakup with actress Elisha Cuthbert—the track embodies karmic retribution as a central motif.[9] This narrative of relational fallout links directly to Timberlake's earlier single "Cry Me a River" from his 2002 debut album Justified, where he similarly processed themes of deception and emotional fallout from a high-profile romance.[10]The song emerged spontaneously during a late-night jam session at Timbaland's studio, where producers Timbaland and Danja (Nate "Danja" Hills) were experimenting with beats and loops.[8] Danja initiated the track by playing a guitar riff on a keyboard, which immediately captured Timberlake's interest; from there, Timberlake began freestyling lyrics in the vocal booth, improvising lines like the iconic hook without any pre-written material, while Timbaland layered in drums to build the foundation.[8] The entire piece came together organically in under two hours, setting an energetic tone for the album's sessions.[8]Writing credits for the song are shared among Timberlake, Timbaland (Timothy Mosley), and Danja, reflecting their collaborative contributions to both the lyrics and composition.[11]
Recording Process
The recording of "What Goes Around... Comes Around" took place in 2006 at multiple studios for FutureSex/LoveSounds, including Thomas Crown Studios in Virginia Beach, Virginia; The Record Plant in Hollywood, California; and locations in Miami, Los Angeles, and New York.[12][13]Timbaland served as the primary producer, collaborating closely with Nate "Danja" Hills, who contributed keyboards and programming to craft the track's layered, midtempo production. The song incorporates exotic textures to the guitar riff, drawing from Timbaland's signature approach to global sampling and fusion elements.[13][14]The full album version of the track runs 7:28 in length, encompassing an extended interlude produced by Timbaland that builds dramatic tension through spoken-word elements and instrumental swells. Mixing and engineering were handled by Jimmy Douglass, who worked alongside Timbaland to refine the song's dynamic range and sonic clarity at Thomas Crown Studios.[13][14]
Musical Composition and Lyrics
Style and Instrumentation
"What Goes Around... Comes Around" is classified as a psychedelic pop and sophisti-popballad, characterized by its sleek, sci-fi mood and emotional intensity.[15] Performed in A minor at 76 beats per minute, the track unfolds slowly over seven minutes in the album version, blending introspective verses with dramatic builds.[16]The song follows a verse-chorus form, featuring three choruses that escalate in scale, leading into an elaborate transition and a drawn-out coda that serves as an extended outro.[15] This structure incorporates an interlude with spoken-word elements delivered by producer Timbaland, adding a narrative layer amid the instrumental fade.[15]Instrumentation centers on a prominent ringing guitar riff, augmented by a real string section for orchestral depth reminiscent of 1970ssoul arrangements.[15]Electronic beats from drum machines provide a rhythmic backbone, while Timberlake's falsetto vocals deliver the melody with sensitive, soaring phrasing.[15] A key textural element is the opening riff, crafted by Timbaland using a synthesizer to replicate the sound of an oud, introducing an exotic, sliding Eastern timbre derived from non-Western traditions.[15]
Themes and Interpretation
The song's central theme revolves around karma, betrayal, and the cyclical nature of relationships, presenting a cautionary tale about the inevitable consequences of infidelity and emotional harm.[15] Timberlake explores how actions in love rebound on the perpetrator, with lyrics emphasizing retribution as a natural outcome of deceit.[9]The narrative arc follows the protagonist's introspective journey through a crumbling romance, beginning with denial and pain—"Don't want to think about it, don't want to talk about it"—and escalating to acknowledgment of the betrayal's toll.[15] Central to this reflection is the recurring refrain "What goes around... comes around," which encapsulates the protagonist's realization that the partner's cheating will lead to their own downfall, framing the story as a moral lesson on relational reciprocity.[9]Interpretations often connect the song to Timberlake's high-profile breakup with Britney Spears, viewing it as a veiled commentary on infidelity and public fallout, though Timberlake has explicitly denied this, stating it draws from a friend's experience with betrayal involving designer Trace Ayala and actress Elisha Cuthbert.[17] This personal anecdote underscores the track's broader applicability to universal themes of trust violation without direct autobiographical ties.[15]In the outro, the repetitive structure and intensifying delivery symbolize an emphatic warning of forgiveness tempered by inevitable consequences, as the protagonist foresees the ex-partner's new relationship mirroring the original hurt: "Tomorrow's just another day / And I ain't got time for the games you play."[15] This section reinforces the song's karmic motif through layered vocals and rhythmic escalation, evoking a sense of unresolved cyclical justice.[9]The track evolves thematically from Timberlake's earlier "Cry Me a River," serving as a sequel that expands on betrayal's aftermath by shifting from raw accusation to contemplative retribution, maintaining a narrative thread of relational fallout across his discography.[15]
Critical Reception
Contemporary Reviews
Upon its release as the third single from FutureSex/LoveSounds in December 2006, "What Goes Around... Comes Around" received widespread critical acclaim for its ambitious production and Justin Timberlake's vocal performance, often highlighted as a standout track on the album. Rolling Stone's Rob Sheffield described it as a "seven-minute epic" with a "slow, sexy build" that showcased Timberlake's falsetto and emotional range, praising Timbaland's futuristic production for blending R&B, pop, and electronic elements into an innovative sound that elevated Timberlake's artistry beyond his NSYNC era.[18] AllMusic's Stephen Thomas Erlewine noted the song's emotional depth within the album's cohesive structure, crediting its futuristic sheen for giving the ballad a modern edge that avoided sentimentality while tying into the record's overarching themes of love and retribution.[19]The track's reception was bolstered by aggregate scores reflecting strong approval from major outlets, with the album earning a Metacritic average of 70/100 based on 25 reviews, equivalent to roughly 4/5 stars, where critics frequently commended Timbaland's boundary-pushing beats as a key factor in the song's impact.[20] However, some reviews offered mixed assessments; The Guardian's Alexis Petridis critiqued the lyrics' "needlessly sour" tone toward Timberlake's ex-partner, suggesting it echoed past bitterness without adding fresh insight, though he acknowledged the production's crossover appeal.[21] Overall, contemporary critics positioned the song as a pivotal moment in Timberlake's evolution, with its lyrical exploration of betrayal serving as a foundation for praise of the album's unified sonic landscape.[18]
Awards and Recognition
"What Goes Around... Comes Around" received significant recognition at major awards ceremonies following its release. At the 50th Annual Grammy Awards in 2008, the song won Best Male Pop Vocal Performance, highlighting Timberlake's vocal delivery and the track's production by Timbaland. It was also nominated for Record of the Year at the same ceremony, acknowledging its overall artistic and technical achievement.[22]The accompanying music video earned accolades at the 2007 MTV Video Music Awards, where it won Best Direction for director Samuel Bayer, praised for its narrative storytelling and visual effects.[23] It was also nominated for Video of the Year.[24]In critical retrospectives, the song was included in Rolling Stone's list of the 100 Best Songs of 2007, ranking at number 24 for its innovative blend of pop and R&B elements.[9] Retrospectively, it has been featured in Billboard's Greatest of All Time Hot 100 Songs chart as of the 2015 update, reflecting its enduring chart impact.[25]
Commercial Performance
Chart Achievements
"What Goes Around... Comes Around" debuted at number 64 on the Billboard Hot 100 dated December 30, 2006, reaching number 15 on the chart dated January 13, 2007.[26] The track steadily ascended the ranking, reaching the top 10 within four weeks and continuing its climb through consistent radio airplay on pop and rhythmic formats, as well as robust digital download sales, which were a key component of the Hot 100 methodology at the time.[27] In its 11th week on the chart, the song jumped from number 8 to number 1 on the chart dated March 3, 2007, marking Timberlake's third consecutive Hot 100 leader from FutureSex/LoveSounds.[27] It held the summit for one week before descending, ultimately spending a total of 25 weeks on the Hot 100.[26]Internationally, the single achieved strong chart performance across multiple territories, reflecting its broad appeal through radio rotation and digital availability. In Canada, it debuted on the inaugural Billboard Canadian Hot 100 at number 5 and peaked at number 3 for two weeks in late March 2007.[28] On the UK Singles Chart, it entered at number 17 and climbed to a peak of number 4, enduring for 27 weeks overall.[29] Similarly, in Germany, the song reached number 5 on the Official German Charts, maintaining presence for 21 weeks.[30] In Australia, it debuted at number 5 on the ARIA Singles Chart and peaked at number 3 in March 2007.[31] The song also topped charts in Finland and Norway, and reached number 3 in New Zealand.[5]
As of 2025, the song has experienced streaming revivals tied to Timberlake's ongoing Forget Tomorrow World Tour, where live renditions have boosted on-demand audio and video streams on platforms like Spotify and YouTube.[32]
Sales and Certifications
In the United States, "What Goes Around... Comes Around" achieved significant digital sales success, with 2.8 million downloads recorded as of February 2018. The single was certified Platinum by the Recording Industry Association of America (RIAA) on June 7, 2007, denoting shipments of one million units.[33]Internationally, the track earned 2× Platinum certification from the Australian Recording Industry Association (ARIA), equivalent to 140,000 units shipped. It received Platinum status from the British Phonographic Industry (BPI) for 600,000 sales and 2× Platinum certification from Recorded Music NZ (RMNZ) for 60,000 units in New Zealand.On streaming platforms, the song has amassed over 530 million plays on Spotify as of November 2025 for its primary version, contributing to its enduring digital footprint.[34] During the iTunes era, the accompanying music video marked a milestone as the first major artist release exclusive to the platform, achieving over 75,000 downloads in its initial four days and underscoring the track's dominance in early digital video sales. The song saw a post-2020 resurgence, bolstered by widespread viral usage on TikTok for challenges and nostalgic content.[35]
Music Video
Development and Production
The music video for "What Goes Around... Comes Around" was directed by Samuel Bayer, known for his work on high-profile projects including Nirvana's "Smells Like Teen Spirit," and was filmed in late 2006 for release in early 2007.[6][9] The production featured a budget of approximately $1 million, which supported its ambitious scope as a short film rather than a standard music video format.[36][37]Bayer collaborated closely with Justin Timberlake on the concept, which was developed to visually interpret the song's themes of karma and relational consequences through a blend of narrative drama, performance sequences, and abstract visual elements.[38] The director and Timberlake opted for established actors to enhance authenticity, casting Scarlett Johansson in the role of Timberlake's love interest specifically for her commanding dramatic presence as a BAFTA-winning actress at the time.[39] Johansson's involvement added a layer of cinematic credibility to the project.Principal photography took place in Los Angeles, California, utilizing local studios to construct elaborate sets that accommodated the video's key action elements, including the climactic car crash sequence. The editing process focused on integrating the footage with the song's full runtime, including its interlude, to create a cohesive 9-minute short film that extended beyond typical video lengths for deeper storytelling.[40] This synchronization allowed the narrative to unfold in tandem with the track's emotional arcs while incorporating Bayer's signature stylistic flourishes.
Synopsis
The music video for "What Goes Around... Comes Around," directed by Samuel Bayer and running 9 minutes and 28 seconds, presents a cinematic narrative of romance, betrayal, and karmic retribution, starring Justin Timberlake opposite Scarlett Johansson as his love interest. The story opens in a burlesque-style club where Timberlake flirts with Johansson's character, who initially dismisses him with a bored retort before agreeing to leave with him for his apartment. There, the couple shares tender intimate moments, including a playful sequence in which Johansson feigns drowning in a pool and Timberlake "rescues" her, laughing together afterward.[7][41][42]Tensions escalate when Johansson begins an affair with another man, portrayed by Shawn Hatosy, culminating in a betrayal scene at Timberlake's apartment where she kisses her lover. Discovering them, Timberlake erupts in rage, ejecting the man and confronting Johansson, who then steals his Porsche and speeds away. This sparks a high-speed car chase across a bridge, building to a dramatic climax in which Johansson's vehicle crashes and flips in slow motion, resulting in her death and underscoring the song's theme of consequences.[41][42][43]Interspersed with the plot are abstract performance sequences featuring Timberlake dancing with a troupe of performers amid circular motifs and fire hula hoops, evoking dreamlike cycles of karma. The video employs a vintage aesthetic with dramatic slow-motion effects during key action moments to heighten emotional intensity, while the song's interlude includes spoken-word vocals by producer Timbaland, though he does not appear on screen.[42][41]
Release and Impact
The music video for "What Goes Around... Comes Around" exclusively premiered on the iTunes Store on February 9, 2007, and debuted on MTV's Total Request Live on February 13, 2007, marking a significant release in Timberlake's visual catalog.[44] It quickly gained traction through heavy airplay on MTV's Total Request Live, debuting at number nine on February 13 and topping the chart for several weeks, reflecting its immediate popularity among viewers.[45] As of November 2025, the official video has amassed over 508 million views on YouTube, underscoring its enduring online presence.[7]The video's critical response was positive, earning the MTV Video Music Award for Best Direction for director Samuel Bayer at the 2007 ceremony, highlighting its innovative visual style.[46] Scarlett Johansson's casting as Timberlake's love interest generated substantial cultural buzz, as her high-profile status from films like Lost in Translation brought crossover appeal and media attention to the project.[41] The inclusion of a dramatic car crash scene, depicting Johansson's character's tragic fate, stirred controversy for its intense and graphic portrayal of betrayal's consequences, prompting discussions on the boundaries of narrative violence in music videos.[42]In the long term, the video has influenced storytelling in pop music videos by pioneering a cinematic, mini-movie format that prioritizes emotional arcs and high-production drama over simple performance clips, inspiring subsequent works with similar narrative depth.[15]
Performances and Covers
Live Performances
The song debuted live on the December 16, 2006, episode of Saturday Night Live, where Timberlake performed it as one of two musical numbers promoting FutureSex/LoveSounds.[47] It became a staple of his FutureSex/LoveShow tour from 2007 to 2008, featured prominently in the setlist including the filmed concert at Madison Square Garden in November 2007.[48]Timberlake delivered an acoustic piano rendition at the 49th Annual Grammy Awards on February 11, 2007, highlighting the song's emotional core during his solo performance segment.[49] No acoustic version appeared at the 2007 MTV Video Music Awards, where he instead performed other tracks from the album.In recent years, the song returned to Timberlake's live repertoire with a full-band arrangement at NPR's Tiny Desk Concert on March 15, 2024, emphasizing funky rhythms and brass elements in a stripped-down studio setting. It has been a highlight of The Forget Tomorrow World Tour (2024–2025), often presented in an acoustic guitar-led format that shortens the interlude for pacing while building to a climactic finish.Live renditions frequently incorporate audience interaction, such as extended sing-along sections during the chorus, fostering communal energy in arena settings across both historical and current tours.[50]
Cover Versions
Several artists have reinterpreted "What Goes Around... Comes Around" in various styles, showcasing the song's versatility beyond its original R&B and pop roots. In 2007, Marilyn Manson delivered an acoustic rock rendition during a live radio session on May 23, transforming the track into a stripped-down performance that highlighted its emotional core.[51]That same year, Dutch vocalist Esmée Denters uploaded a soulful pop cover to YouTube on May 28, which quickly went viral and caught the attention of Justin Timberlake, leading to her signing with his Tennman Records label.[52] Her version emphasized vocal runs and a youthful energy, contributing to her early online fame.[53]In 2009, post-hardcore band Alesana adapted the song into an emo-infused track for the tribute compilation Punk Goes Pop 2, infusing it with aggressive guitars, screamed vocals, and dynamic breakdowns while retaining the narrative of betrayal and karma.[54] This cover exemplified the punk rock series' approach to reimagining mainstream pop hits for alternative audiences.[55]Acoustic rock group Boyce Avenue followed in 2010 with a medley cover combining the song with Rihanna's "Rehab," released as part of their Cover Sessions, Vol. 3 EP; their rendition featured harmonious vocals and stripped-back instrumentation, blending themes of heartbreak and addiction.[56]In 2011, Taylor Swift performed an acoustic cover of the song during her Speak Now World Tour, delivering a heartfelt rendition that emphasized its lyrical themes of karma and heartbreak, which was well-received by fans.[57]
Legacy and Influence
Cultural Impact
The song has been referenced in television series, notably featured in the pilot episode of Gossip Girl (2007), where it underscores themes of betrayal and social consequences among the characters.[58] Its lyrics and title phrase have also permeated internet culture, appearing in memes that illustrate the concept of karma, often juxtaposed with visuals of retribution or moral lessons to emphasize cyclical justice.[59]"What Goes Around... Comes Around" contributed to the broader influence of Timbaland's production techniques on 2000s pop music, blending electronic elements with emotive ballad structures to create a hybrid sound that became a blueprint for subsequent R&B-infused pop tracks.[60]In the 2020s, the song experienced a revival on social media platforms like TikTok, where users incorporated clips and lyrics into videos offering relationship advice, often framing personal stories of infidelity or emotional fallout through the lens of karmic return. These trends highlighted the track's enduring relevance to discussions of accountability in modern romance, with creators syncing the chorus to dramatic reenactments of "what goes around comes around."[61]As one of Justin Timberlake's signature hits from FutureSex/LoveSounds, the song gained renewed scrutiny during the 2021 #FreeBritney movement, where fans and commentators invoked its narrative of betrayal as ironic commentary on Timberlake's past relationship with Britney Spears and perceived double standards in their public fallout.[62]Media analyses noted how the lyrics, interpreted as a veiled reference to Spears' infidelity, resurfaced to critique Timberlake's role in her media portrayal, symbolizing broader conversations about accountability in celebrity culture.[63][64] This scrutiny continued into the 2020s, with the song's title phrase referenced in media coverage of Timberlake's 2024 controversies, including his DWI arrest, as ironic commentary on themes of retribution.[65]In musicological discussions, the song has been examined for its use of cyclical narratives in R&B, particularly through text painting where the melody circles back to reinforce the theme of inevitable return, as analyzed in studies of contemporary pop song structures.[66] This approach draws on R&B traditions of repetition to evoke emotional loops, positioning the track as an example of how 2000s pop-R&B employed musical motifs to mirror lyrical ideas of consequence and recurrence.
Remixes and Sampling
The single release of "What Goes Around... Comes Around" included a radio edit version clocking in at 5:09, tailored for airplay by condensing the track while preserving its core structure and vocal delivery.[67] In contrast, the full album version from FutureSex/LoveSounds extends to 7:28, incorporating an elaborate interlude with layered strings and rhythmic builds that enhance its dramatic narrative arc. This extended format was particularly suited for club environments, where the interlude's progressive intensity allowed for seamless DJ transitions and prolonged dance segments.[68]In February 2007, Jive Records issued the EP What Goes Around... Comes Around: The Remixes, compiling five official dance-oriented reworkings to capitalize on the track's popularity in electronic music scenes.[67] Key among them is the Paul van Dyk Club Mix (8:47), which infuses trance elements with pulsating synths and euphoric builds, transforming the original's R&B foundation into a high-energy club anthem.[69] The Junkie XL Big Room Extended Mix (9:47) emphasizes house beats and expansive drops, extending the interlude for peak-time play while maintaining Timberlake's emotive vocals.[70] Other notable entries include the Quentin Harris Remix (6:58), featuring deep house grooves and subtle percussion overlays, and the Mysto & Pizzi Main Mix, which adds progressive electronic flourishes for a more uplifting vibe.[71] The Sebastien Léger Remix (Radio Edit) offers a concise 4:03 take with tech-house rhythms, bridging radio accessibility and dancefloor appeal.[72]The track's melodic and instrumental elements have been sampled in subsequent music, influencing hip-hop and R&B productions. For instance, Max B featuring Jim Jones's "What Goes Around" (2010) directly interpolates the beat and string motifs from the original interlude to underscore its thematic revengenarrative. Similarly, Ahwlee's instrumental "Loves_fair" (2014) draws on the song's harmonic progression and synth layers for a lo-fi hip-hop reinterpretation.[73] These usages highlight the track's enduring appeal as a source for emotional depth and rhythmic texture in later works.
Release Details
Track Listings
The single "What Goes Around... Comes Around" was released in multiple formats in 2007, each featuring variations of the title track, its interlude, instrumentals, and remixes.[11]
CD Single
The standard CD single release, such as the US promotional edition released in 2007, included the radio edit alongside the full album version with interlude and an instrumental. The tracklist is as follows:
"What Goes Around... Comes Around (Radio Edit)" – 5:09
"What Goes Around... Comes Around (Album Version)" – 7:28
"What Goes Around... Comes Around (Instrumental)" – 7:28[74][75]
Digital Download
The digital single, available via platforms like iTunes and released in 2007, offered the radio edit, the extended interlude version from the album, and an instrumental mix, totaling approximately 20 minutes. The tracks are:
"What Goes Around... Comes Around (Radio Edit)" – 5:13
"What Goes Around... /... Comes Around (Interlude)" – 7:28
"What Goes Around... Comes Around (Instrumental)" – 7:28[76][77]
Maxi-Single
The maxi-single, released as a promotional CD in the US in 2007, compiled various remixes tailored for club and radio play, emphasizing electronic and house interpretations. Key tracks include:
"What Goes Around... Comes Around (Paul Van Dyk Club Mix)" – 8:48
"What Goes Around... Comes Around (Junkie XL Big Room Extended Mix)" – 9:49
"What Goes Around... Comes Around (Quentin Harris Mix)" – 10:29
"What Goes Around... Comes Around (Mysto & Pizzi Main Mix)" – 7:44[78]
Promotional Formats
Promotional releases included a 2x12-inch vinyl edition for DJs, released in the US in 2007, featuring extended remixes across four sides without the original vocal versions. The tracklist is:Side A:
The Australian CD single, released in 2007, incorporated region-specific content, including a non-album bonus track and additional remixes. Its four-track listing comprises:
"What Goes Around... Comes Around (Radio Edit)" – 5:09
"Boutique in Heaven" – 4:12
"What Goes Around... Comes Around (Mysto & Pizzi Mix)" – 7:43
"What Goes Around... Comes Around (Junkie XL Small Room Mix)" – 4:54[80]
Credits and Personnel
The song "What Goes Around... Comes Around" was written by Justin Timberlake, Timbaland (Timothy Mosley), and Danja (Nate Hills).[81]It was produced by Timbaland and Danja.[81]Vocals