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Woolrich

Woolrich, Inc. is an American manufacturer of outdoor clothing and woolen products, founded in 1830 by John Rich and Daniel McCormick as a woolen mill in Plum Run, Pennsylvania.^[1]^[2] It holds the distinction of being the oldest continuously operating outdoor clothing company in the United States, initially producing yarn, fabrics, blankets, and garments tailored for local outdoorsmen and workers.^[3]^[4] The company evolved from its origins in wool milling to become a supplier of durable apparel for demanding environments, including socks, coats, and blankets for U.S. soldiers during conflicts and specialized gear for expeditions such as Admiral Byrd's 1939 Antarctic journey.^[1] Iconic products like the red-and-black Buffalo Check shirt, introduced in the mid-19th century as workwear, and the Arctic Parka developed in the 1970s for Alaskan pipeline workers, underscore its legacy of functional, rugged design.^[3]^[5] Under family ownership for much of its history, Woolrich expanded production facilities, acquired complementary businesses like Down Products Corp. in 1974, and diversified into licensed product lines including footwear and home furnishings, while maintaining a focus on wool-based outdoor essentials.^[1] By the late 20th century, it achieved peak employment of around 3,000 and revenues approaching $200 million, reflecting its adaptation to broader markets without abandoning its Pennsylvania roots.^[1]

History

Founding and Early Development (1830–1900)

Woolrich was founded in 1830 when English immigrant John Rich, son of a wool weaver from Liverpool, partnered with Daniel McCormick to establish the company's first woolen mill along Plum Run in Clinton County, Pennsylvania.^[1] ^[2] The mill initially produced woolen yarns and fabrics tailored for the rugged demands of local lumbermen, farmers, and settlers in Pennsylvania's remote forested regions, capitalizing on the area's abundant water power and proximity to logging operations.^[4] ^[6] In 1845, Rich acquired full ownership by buying out McCormick and relocated operations to a larger mill site on Chatham Run, approximately two miles away, where a more reliable water supply supported expanded production; this location evolved into the company town later known as Woolrich, Pennsylvania.^[1] ^[7] The new facility focused on weaving durable woolen goods, including the signature red-and-black plaid blankets that became staples for lumberjacks enduring harsh winters in the Appalachian wilderness.^[8] By the mid-19th century, the mill's output emphasized practical, weather-resistant textiles suited to outdoor labor, establishing Woolrich's early reputation for reliability amid the industrial growth of Pennsylvania's timber industry.^[5] ^[4] Throughout the latter half of the 1800s, the business remained family-operated under Rich's descendants, gradually scaling production to meet rising demand from regional frontiersmen and railway workers while maintaining a focus on high-quality, hand-loomed woolens rather than mass mechanization.^[1] Innovations were modest but practical, such as refining weaving techniques for tighter, warmer fabrics that resisted abrasion from timber handling, though the core operations stayed rooted in custom orders for local trades rather than widespread commercialization.^[2] By 1900, Woolrich had solidified its niche as a purveyor of essential wool products for America's expanding outdoor workforce, with the Chatham Run mill serving as both production hub and self-contained community employing dozens in an era before large-scale factories dominated textiles.^[3] ^[9]

20th-Century Expansion and Wars (1900–1950)

In the early 1900s, Woolrich expanded its production of woolen workwear to serve railroad workers, building on its established supply of fabrics and garments for loggers and outdoorsmen in Pennsylvania's harsh climates.^[4] This shift reflected growing demand from industrial expansion across the United States, with the company's mill in Plum Run maintaining operations focused on durable wool products like yarns, blankets, and outerwear.^[1] During World War I, from 1917 to 1918, Woolrich contributed to the U.S. military effort by supplying wool uniforms, blankets, and other goods to American troops, aiding in the provision of essential warm clothing amid wartime shortages.^[9] ^[4] In the interwar period, the company pursued business growth through diversification and acquisitions; by the late 1920s, it entered leisure wear with products such as woolen bathing suits and golf pants, while in 1928 acquiring Pearce Manufacturing in Latrobe, Pennsylvania, to bolster woolen production capacity.^[1] ^[7] Woolrich also outfitted Admiral Richard E. Byrd's 1939 Antarctic expedition with specialized cold-weather gear, demonstrating its expertise in extreme-condition apparel.^[1] World War II marked a significant wartime expansion, with Woolrich ramping up output from 1941 to 1945 to provide wool uniforms, blankets, military outerwear, socks, and sweaters to U.S. forces, including specific deliveries of these items in 1942 to support troops in diverse theaters.^[9] This military contracting helped sustain the company's wool-focused operations through the decade, preserving its role as a key domestic supplier amid global conflict demands.^[3]

Post-War Growth and Challenges (1950–2000)

Following World War II, Woolrich experienced steady growth in the 1950s, maintaining a focus on wool-based outdoor apparel amid rising domestic demand for durable clothing suited to post-war leisure activities. The company capitalized on the camping and outdoor recreation boom of the 1960s and 1970s, shifting emphasis from industrial workers to recreational consumers by introducing synthetic fabrics such as Endurich Cloth to complement traditional woolens.^[10] Under Roswell Brayton Sr., who assumed the presidency in 1968 and served until 1985 before becoming chairman until 1996, Woolrich expanded production capabilities, including establishing a down-filled garment operation in Alliance, Nebraska, in 1971 and acquiring Down Products Corp. in Denver in 1974 to bolster its insulated apparel lines.^[1] By 1988, the firm reached its peak with approximately 3,000 employees across 10 U.S. plants and revenues approaching $200 million, reflecting successful diversification into broader outdoor markets.^[10] The late 1980s marked the onset of significant challenges, as intensified competition from lower-cost Asian imports eroded Woolrich's market share in wool and synthetic outerwear. In 1990, the company laid off 1,500 of its 2,600 workers due to acute order shortages, prompting a strategic pivot toward cost reduction and global sourcing.^[1] Subsequent plant closures followed, including the Denver facility in 1991 (with production relocated to Nebraska), the Nebraska plant in 1995 (shifting assembly to Mexico), and the Macon, Georgia, plant in 1999 (affecting 115 employees), reducing U.S. operations to four plants by mid-decade and outsourcing most manufacturing abroad.^[10] Leadership transitions aimed to address these pressures: H. Varnell Moore took over as president in 1993, expanding into warm-weather garments and enhancing distribution channels, while Roswell Brayton Jr. assumed the role in 1996, initiating licensing agreements to stabilize revenue.^[1] Despite these setbacks, Woolrich pursued innovation and marketing to regain footing, launching its first $2 million television advertising campaign in 1997 and introducing product lines like Polartec fleece jackets, a blanket division, and Babyrich children's clothing.^[10] In 2000, the company released its inaugural catalog, debuted TechnoWool fabric with improved moisture-wicking and durability properties, and partnered on a Ducks Unlimited apparel line, signaling adaptation to consumer preferences for technical performance amid ongoing domestic manufacturing contraction.^[1] Pennsylvania mill operations were consolidated in 1994 to streamline wool processing, though the core Woolrich, Pennsylvania, facility persisted as a symbol of heritage production despite broader industry shifts toward offshoring.^[10]

Products and Innovations

Signature Apparel and Fabrics

Woolrich's signature apparel centers on durable outerwear designed for harsh environments, with the Buffalo Check shirt emerging as an early icon. Introduced in 1850 as the brand's first ready-made garment, this wool flannel shirt features a distinctive red-and-black plaid pattern, originally named after a herd of buffalo owned by the designer who developed it to distinguish Woolrich products in the market.^[5] The pattern, produced using mid-weight wool fabric with a silky lining, has endured as a hallmark of American workwear, emphasizing functionality and recognition through consistent quality.^[4] Another cornerstone is the Arctic Parka, originally engineered in 1972 for workers on the Trans-Alaska Pipeline to withstand subzero temperatures averaging -40°F and extreme wet conditions in the Arctic archipelagos.^[11] This archival design incorporates insulated wool linings and weather-resistant shells, evolving into updated models with detachable fur trims and materials like Ramar cloth for enhanced protection without sacrificing mobility.^[12] These pieces reflect Woolrich's focus on survival-oriented garments, blending military surplus influences with practical innovations for cold-weather utility.^[13] The brand's fabrics prioritize high-grade wool for thermal regulation, moisture resistance, and longevity, rooted in its origins as a wool mill producer. Many signature items utilize 100% wool or wool blends sourced for robustness, such as fine Italian wool in contemporary collaborations, ensuring garments retain shape and warmth through repeated use in outdoor settings.^[14] This material choice underpins the durability of icons like flannel shirts and parkas, where wool's natural properties—odor resistance and breathability—support extended wear in variable climates.^[15]

Technological and Design Advancements

Woolrich pioneered the use of wool flannel in patterned shirts with the introduction of the Buffalo Check Shirt in 1850, a design featuring a distinctive red-and-black plaid that became an enduring signature motif for the brand.^[5] This innovation emphasized durability and visual distinctiveness for lumbermen and outdoorsmen, leveraging wool's natural insulation properties without synthetic additives at the time.^[5] In 1972, Woolrich developed the Arctic Parka, utilizing a shell made from 60/40 Ramar Cloth—a blend of 60% cotton and 40% nylon—for enhanced weather resistance, paired with down insulation to create a benchmark for insulated outerwear.^[16] This design advanced parka functionality by balancing breathability, waterproofing, and warmth, influencing subsequent down-filled garments globally.^[17] Mid-20th-century advancements included the adoption of synthetic fabrics such as Endurich Cloth, a fast-drying, safety-orange material introduced for hunting and outdoor applications, marking Woolrich's shift toward performance-oriented synthetics amid declining wool reliance.^[2] By the late 20th century, the brand incorporated high-tech textiles like Gore-Tex for impermeable waterproofing and breathability in layered systems, alongside Cordura and Teton canvas for abrasion resistance in rugged apparel.^[17]^[18] Recent design evolutions integrate sustainable innovations, such as the 2023 introduction of Spiber Brewed Protein fibers in collaboration with Goldwin, a lab-produced protein alternative to traditional synthetics aimed at reducing environmental impact while maintaining insulation efficacy.^[19] Collaborations like Olmetex have yielded ripstop nylon fabrics with woven black yarns for added structural integrity and aesthetic depth, enhancing garment longevity in technical outerwear.^[20] These developments reflect Woolrich's progression from heritage wool-centric designs to hybrid materials that prioritize functionality, durability, and ecological considerations.^[8]

Business Operations

Manufacturing and Supply Chain Evolution

Woolrich's manufacturing began in 1830 with John Rich establishing the first woolen mill in Plum Run, Pennsylvania, initiating vertical integration from raw wool processing to finished garments.^[1] This setup allowed the company to control production stages domestically, producing yarns, fabrics, and apparel in Pennsylvania facilities, which earned it recognition as the oldest continuously operating vertical woolen mill in the United States.^[21] Early operations focused on woolen goods for local needs, such as clothing for lumber workers, with expansions including mill relocations within Pennsylvania to access better water resources for powering machinery.^[22] Throughout the 20th century, Woolrich maintained primarily U.S.-based production, consolidating its Pennsylvania plants in 1994 to streamline operations amid industry shifts.^[10] The company operated additional facilities, including a plant in Nebraska, which was closed in 1995 as part of cost-management efforts.^[10] This period preserved domestic manufacturing for core products like blankets and outerwear, leveraging Pennsylvania's woolen mill for fabric weaving until competitive pressures from lower-cost imports intensified.^[23] A pivotal shift occurred in November 2018, when Woolrich announced the closure of its Clinton County woolen mill in Woolrich, Pennsylvania, by year's end, ending all U.S. fabric production and affecting approximately 40 employees.^[24] The decision stemmed from higher domestic manufacturing costs, prompting a transition to overseas production for woven fabrics, a move the company had initiated earlier that month.^[25] Post-closure, supply chain reliance shifted to international suppliers, aligning with broader apparel industry trends toward offshoring, though select heritage items like blankets remained available from pre-closure U.S. stock.^[23] Critics attributed the closure not to declining demand for American-made goods but to insufficient investment in domestic infrastructure despite persistent consumer interest in Woolrich's heritage quality.^[23]

Ownership and Leadership Transitions

Woolrich remained under the ownership of the founding Rich family for over 180 years following its establishment in 1830, with sixth-generation member Charles Rich serving as president from 1996 and CEO from 1997.^[26] In March 2012, the company announced a shift toward renewed family leadership, appointing seventh-generation family members Nick Brayton as president and Peter Rich as vice president of international operations, while non-family chairman John Ranelli assumed the role of CEO to guide the transition.^[27] Ranelli stepped down as CEO in January 2013, marking the end of his executive tenure amid ongoing efforts to stabilize the brand.^[28] In November 2016, Woolrich Inc. (the U.S. entity) merged with Woolrich Europe, forming Woolrich International under the leadership of Italian investor Cristina Calori, who became chairman and CEO of the unified organization to accelerate global expansion.^[29] Ownership shifted significantly in September 2018 when WP Lavori in Corso, the Italian holding company primarily controlling Woolrich, sold a majority stake to L-GAM Advisers, a private equity firm, transitioning control away from Calori's group.^[30] Following this, Stefano Saccone was appointed CEO in July 2019 to oversee operations during the post-acquisition phase.^[31] A further ownership evolution occurred in December 2024, when Chinese apparel group Baoxiniao Holding Co. Ltd. acquired Woolrich's intellectual property rights for all territories outside Europe, entering a strategic partnership that included a five-year procurement and brand consulting agreement to enhance consistency in global positioning.^[32] ^[33] The transaction closed in February 2025, after which Lorenzo Flamini, who had served as chief financial officer since 2017, was promoted to CEO in June 2025, replacing Saccone to lead expansion in Asia and the U.S. markets.^[34] ^[35] This alliance with Baoxiniao represented Woolrich's latest pivot toward international capital to support non-European growth while retaining European operational control.^[36]

Controversies and Criticisms

Mill Closure and Economic Decisions

In November 2018, Woolrich announced the closure of its woolen mill in Woolrich, Pennsylvania, with fabric manufacturing operations ceasing by December 31, 2018, resulting in the furlough of up to 40 employees.^[37]^[24] The facility, established in 1830, had been the oldest continuously operating vertical woolen mill in the United States, processing raw wool into finished textiles for apparel.^[38]^[21] Company executives attributed the shutdown to escalating U.S. manufacturing costs, including labor and energy expenses that outpaced global competitors, alongside the requirement for significant capital upgrades—estimated in the millions—to sustain or modernize the aging infrastructure.^[39]^[7] This followed a strategic review of the woven fabric division, prompting a full shift of production overseas, a process initiated in November 2017 to leverage lower-cost facilities in Asia and Europe.^[39]^[40] The decision drew criticism from manufacturing advocates, who viewed it as emblematic of insufficient domestic investment and a prioritization of cost-cutting over heritage preservation, exacerbating job losses in rural Pennsylvania amid broader deindustrialization trends driven by wage disparities and regulatory burdens.^[23] Such offshoring aligned with Woolrich's repositioning toward luxury markets, where margins justified importing fabrics rather than maintaining high-cost U.S. operations, though detractors, including former executives tied to the founding family, contested the company's portrayal of employment impacts and long-term viability.^[41]^[42] Coinciding with the closure, Woolrich's majority ownership transferred in September 2018 to L-GAM Advisers, an Italian private equity firm, which facilitated the pivot to international supply chains but intensified debates over the erosion of American-made authenticity in a brand historically marketed on domestic roots.^[43] Earlier economic pressures, including 1980s layoffs and the 2000s closure of a Jersey Shore sewing plant eliminating 49 jobs, underscored a pattern of adaptive downsizing to counter declining wool demand and competition from synthetic alternatives.^[44]^[45]

Family and Internal Disputes

In 2021, Nicholas Brayton, a direct descendant of Woolrich founder John Rich and the last family member to serve as an executive at the company, filed a lawsuit against Woolrich Inc. and its parent entity, Woolrich International, alleging misuse of his identity in marketing materials following his departure as CEO and president in May 2019.^[41]^[46] Brayton, who had led the company from 2012 amid its transition to foreign ownership—including a 2016 acquisition by Italian firm W.P. Lavori in Corso and subsequent changes—claimed the firm continued to feature his name and likeness in promotional content for approximately 20 months after his exit, falsely implying ongoing operations at the historic woolen mill, which had closed in 2018.^[41]^[37] The suit, filed on March 23, 2021, in the U.S. District Court for the Middle District of Pennsylvania, asserted violations of Pennsylvania's Right of Publicity Statute, Unfair Trade Practices and Consumer Protection Law, invasion of privacy through misappropriation of identity, false advertising, and unjust enrichment, seeking unspecified compensatory and punitive damages.^[41]^[46] Brayton argued that this usage damaged his reputation and potentially exposed him to legal liabilities from consumers misled about the mill's status.^[46] At the time, a minority stake in Woolrich remained held by Brayton and other family descendants alongside former employees, highlighting tensions between legacy family interests and post-acquisition management under non-family control.^[47] The case concluded via settlement on August 24, 2021, with terms undisclosed, leading to dismissal with prejudice by Judge Matthew W. Brann.^[48]^[49] No public statements from Woolrich executives were issued during the litigation, as key personnel were based in Italy, and the dispute underscored broader challenges in family-controlled enterprises transitioning to external ownership, where historical ties intersect with commercial decisions.^[41] Earlier in Woolrich's history, intra-family agreements, such as a 1857 division among Rich descendants, had formalized asset splits to sustain operations, but no comparable public conflicts emerged until Brayton's action.^[2]

Recent Developments

Strategic Partnerships and Collections (2020–2025)

In 2021, Woolrich continued its multi-season partnership with New York-based streetwear brand Aimé Leon Dore, releasing their fourth collaborative collection for Fall/Winter 2021 on October 29, which featured reimagined archival outerwear and heritage-inspired pieces blending urban aesthetics with functional wool fabrics.^[50] ^[51] This collaboration extended into Spring/Summer 2022 with a May 6 launch of lightweight apparel and accessories drawing from Woolrich's outdoor legacy, followed by Fall/Winter 2022 pieces emphasizing vintage winterwear motifs released November 30.^[52] ^[53] By Fall/Winter 2023, the partnership yielded a 16-piece capsule launched September 19, incorporating seasonal styles like insulated parkas and knitwear that harmonized the brands' visions of tradition and modernity.^[54] Todd Snyder's role as creative advisor to Woolrich's Black Label line, formalized by 2024, produced elevated collections merging American heritage with contemporary tailoring, culminating in the Fall/Winter 2025 assortment of refined outerwear and suiting available at Woolrich and Snyder stores worldwide.^[55] ^[56] This partnership emphasized made-in-Italy production for select items, aligning with Woolrich's push toward premium, globally appealing designs.^[57] Woolrich's October 14, 2025, announcement of a limited-time collaboration with Target introduced over 100 affordable items across apparel, accessories, home goods, outdoor gear, and even food products, launching October 18 in select stores and online, with early access for Target Circle members; the assortment reinvented classics like buffalo check jackets and fleeces to broaden accessibility while prioritizing men's offerings.^[58] ^[59] Key in-house collections during this period included the Fall/Winter 2025 lineup, showcased via a nature-inspired campaign directed by Phillip Gutman with photography by Kenny Thomas, featuring versatile, high-performance outerwear such as lightweight parkas and urban-adapted wool pieces for city and outdoor use.^[60] ^[61] The Cloud Series outerwear capsules, introduced for 2025, prioritized weightless comfort through innovative fabrics combining protection and functionality.^[62] Earlier runway presentations, like the Fall 2025 Menswear collection shown January 19, 2025, highlighted rugged yet refined silhouettes, while the Spring 2025 Menswear emphasized transitional layering.^[63] ^[64]

Globalization and Acquisition by Baoxiniao

In December 2024, Woolrich International, then owned by Italian investment firm L-Gam, entered an agreement with Baoxiniao Holding Co. Ltd., a Shenzhen-based Chinese apparel group, under which Baoxiniao acquired the intellectual property rights for the Woolrich brand in all territories outside Europe for approximately €50.8 million (USD 54.8 million).^[65]^[32] The transaction, signed in late 2024, officially closed in February 2025, marking a strategic shift to leverage Baoxiniao's expertise in Asian markets for non-European growth.^[66] As part of the deal, the parties established a five-year procurement and brand consulting agreement to maintain consistent global positioning, product quality, and supply chain coordination.^[67] The acquisition facilitated Woolrich's accelerated globalization by targeting expansion in high-potential regions such as Asia and the Americas, where Baoxiniao's distribution networks and manufacturing capabilities could enhance market penetration.^[68] Prior to the deal, Woolrich had limited presence outside Europe and North America; post-acquisition, Baoxiniao prioritized retail rollout in China, including plans for flagship stores and e-commerce integration tailored to local consumer preferences for outdoor apparel.^[69] This move aligned with Baoxiniao's broader portfolio strategy, which includes managing international luxury and outdoor brands, enabling Woolrich to scale production and distribution without diluting its heritage-focused identity in European markets, where IP rights remained with Woolrich International.^[36] By June 2025, the partnership had prompted internal restructuring at Woolrich, including the appointment of Lorenzo Flamini, previously CFO, as CEO to oversee unified global operations and drive revenue growth through these non-European channels.^[66]^[35] Early outcomes included enhanced supply chain efficiencies via Baoxiniao's Asian facilities, supporting increased exports and localized product adaptations, though analysts noted potential risks from geopolitical tensions affecting cross-border IP management.^[33] The arrangement preserved Woolrich's operational autonomy in Europe while positioning the brand for broader international competitiveness against rivals like The North Face and Patagonia.^[70]

Cultural and Economic Impact

Influence on Outdoor and Fashion Industries

Woolrich's establishment in 1830 as a woolen mill producing fabrics and garments for lumberjacks, trappers, and pioneers laid foundational standards for durable, weather-resistant outdoor apparel in the United States.^[9]^[4] By supplying high-quality wool items to hunters, hikers, and workers in harsh environments for over 190 years, the brand influenced the sector's emphasis on functionality and longevity, predating modern synthetic alternatives.^[2]^[3] Innovations such as the 1850 Buffalo Check Shirt, with its distinctive red-and-black plaid pattern designed for visibility and utility in wooded terrains, became an enduring archetype for outdoor shirting, adopted across subsequent generations of apparel makers.^[71] In the 20th century, Woolrich adapted to technological advances by incorporating high-performance materials into its outerwear, enhancing insulation and weatherproofing for evolving consumer demands in hunting, fishing, and exploration activities.^[72] This progression helped shape industry norms for blending heritage craftsmanship with modern durability, as evidenced by its role in outfitting subcultures from military surplus enthusiasts to contemporary adventurers.^[13] In the fashion domain, Woolrich's workwear silhouettes and fabrics—refined over 190 years—have permeated high-end and streetwear segments through strategic collaborations, reinterpreting rugged Americana for urban contexts.^[73] Designers like Daiki Suzuki, who introduced Woolrich to Japan in the 1980s, have leveraged its archival pieces to engineer updated icons, influencing global reinterpretations of American outdoor aesthetics in luxury collections.^[74] Partnerships with entities such as One of These Days in 2023 revived staples like overcoats and shirts, merging heritage durability with contemporary tailoring to appeal to fashion-forward audiences.^[75] Mass-market expansions, including the 2025 Woolrich x Target capsule launched on October 14, extended this influence by offering affordable, adventure-oriented pieces that fused functional heritage with trend-driven versatility, reaching broader demographics while upholding the brand's core in hardwearing outerwear.^[58] These efforts have preserved Woolrich's iconography—such as military-derived parkas and woolen plaids—while inspiring industry-wide adoption of hybrid outdoor-fashion hybrids, as seen in capsules emphasizing sustainability and archival revival.^[76]^[77]

Legacy in American Manufacturing

Woolrich's manufacturing legacy originated in 1830, when English immigrant John Rich II constructed the first woolen mill along Plum Run in rural Clinton County, Pennsylvania, initiating continuous domestic production of wool fabrics and apparel that endured for 188 years.^[26] This facility, which evolved into the oldest vertically integrated woolen mill in the United States, specialized in durable textiles for lumberjacks, hunters, and outdoor workers, producing items such as the iconic red-and-black Buffalo Check blanket first woven in the 1850s for Pennsylvania loggers.^[4] The mill's operations emphasized quality wool processing, from shearing to weaving, fostering a reputation for rugged, American-made goods that supplied civilian and military needs, including woolen uniforms and blankets for the Union Army during the Civil War (1861–1865).^[9] Throughout the 19th and 20th centuries, Woolrich contributed to American textile innovations, notably introducing zippers into men's trousers in the early 1900s and developing weather-resistant wool blends suited to harsh climates, which influenced broader outdoor industry standards.^[78] By the mid-20th century, the company expanded its domestic workforce to support vertical integration, maintaining control over the supply chain from raw wool to finished garments, a model that symbolized resilience amid industrialization and two world wars.^[4] This commitment persisted into the 21st century; in 2013, under family leadership, Woolrich launched dedicated "Made in America" collections for men and women, allocating resources to revive U.S.-sourced production amid declining domestic textile capacity.^[79] However, escalating manufacturing costs, including energy, labor, and capital investments, compelled the closure of the Woolrich, Pennsylvania mill by December 31, 2018, ending in-house fabric production and furloughing approximately 40 employees, with operations shifting overseas to remain competitive.^[24] This decision, following a review of the woven fabric business, highlighted systemic challenges in U.S. apparel manufacturing, such as global competition from lower-cost imports, yet preserved Woolrich's historical role as a benchmark for domestic endurance rather than uninterrupted localization.^[23] The mill's shuttering marked the termination of America's longest-running woolen production site, underscoring how even heritage brands faced economic pressures that prioritized viability over full vertical integration.^[38]

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Oldest continuously operating woolen mill in U.S. to close end of the ...
Nov 2, 2018 · The mill will stop producing fabric by the end of the year, causing nearly 40 workers to be furloughed. Difficult business decisions often ...<|separator|>
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Woolrich to Close American Plant by Year's End - PutThisOn
Nov 2, 2018 · Woolrich announced they'll be closing their American plant by the year's end, marking the end the oldest continuously operating vertical woolen mill in the ...
[39]
People Sad to Hear Woolrich, Inc. Woolen Mill to Close by Year's End
Nov 1, 2018 · The company says it is shuttering the mill due to higher manufacturing costs. All its production will be done overseas, a move Woolrich began in November of ...
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Historic Woolrich mill closing | News, Sports, Jobs - LockHaven.Com
Nov 2, 2018 · The woolen mill and its fabric manufacturing operations will shut down by Jan. 1, resulting in the furlough of 40 people.
[41]
Ex-CEO, descendant of Woolrich founder accuses company of ...
Mar 23, 2021 · Nearly 40 workers were furloughed when the mill closed but at the time of the interview, he said 55 were working in Woolrich. John Beauge.
[42]
Woolrich Woolen Mill to Close By Year's End : r/malefashionadvice
Nov 2, 2018 · Woolrich has been split into two brands for a while. A heritage company and a luxury label. They've been moving more towards the latter in recent years.
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Woolrich Closes Sewing Plant… | SGB Media Online
Woolrich said it will close their Jersey Shore sewing facility by October of this year. The plant closing will result in the elimination of 49 jobs, primarily ...Missing: shutdown | Show results with:shutdown
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Woolrich prepares to part with last of company that made it famous
May 20, 2023 · Woolrich garments were eventually worn by soldiers from the Civil War though World War II and during Antarctic expeditions led by Adm. Richard ...Missing: involvement | Show results with:involvement
[46]
Descendent of Woolrich founder John Rich files suit against company
Mar 24, 2021 · Nicholas “Nick” Brayton filed the action on Tuesday against Woolrich Inc. and Woolrich International. Brayton was the last descendent of ...
[47]
[PDF] Herd the News - California Wool Growers Association
L-GAM is based in Luxembourg. Including Brayton, a smaller group of Woolrich family members and former employees maintain minority ownership.Missing: outcome | Show results with:outcome
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Settlement reached between Woolrich Inc., Nicholas Brayton
Aug 24, 2021 · Brayton, who was CEO and president from 2012 until May 2019, had accused the company of spreading false information about it and him. Judge ...Missing: internal disputes
[49]
Nicholas Brayton v. Woolrich,Inc. and Woolrich International - Re
Outcome: Settled for an undisclosed sum and dismissed with prejudice. Plaintiff's Experts: Defendant's Experts: Comments: Find a Lawyer.
[50]
Aimé Leon Dore x Woolrich Drop 4 Release Info - Highsnobiety
Oct 29, 2021 · Brand: Aimé Leon Dore x Woolrich. Release Date: October 29, 4 p.m. GMT. Season: Fall/Winter 2021. Buy: Online and in-store.
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Aimé Leon Dore and Woolrich Debut Latest Collaboration
Nov 2, 2021 · Two powerhouse brands, Aimé Leon Dore and Woolrich, continue their partnership with a Fall / Winter 2021 collection for their fourth collaboration together.
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Aimé Leon Dore x Woolrich SS22 Collab Collection Release Date
May 6, 2022 · Aimé Leon Dore x Woolrich's Spring/Summer 2022 collab launches May 6 on Aimé Leon Dore's web store, Woolrich's website, the ALD NYC flagship, ...
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Aimé Leon Dore for Woolrich FW22
Nov 30, 2022 · November 30, 2022. Aimé Leon Dore for Woolrich FW22. Playing in picture-in-picture. (opens a new window). More options. Play. 00:00. 00:45.
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Aimé Leon Dore x Woolrich FW23 Finds Harmony in Seasonal Styles
Oct 20, 2023 · The sixteen-piece collection launches September 19. By Grace Robinson/ Aug 21, 2025. Aug 21, 2025.
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Todd Snyder for Woolrich Black Label 2025
In addition to his own line, Todd Snyder is a trusted partner to iconic American brands. He has created collaborations with L.L.Bean, Champion, Converse, Timex ...Missing: strategic 2020-2025
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Saccone and Snyder, Woolrich: “Nature, The US and Made in Italy ...
Jan 17, 2024 · During Milan Fashion Week, The SPIN OFF met Stefano Saccone and Todd Snyder, respectively CEO and creative advisor, Woolrich.<|separator|>
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The Brands: How Woolrich wants to further expand globally
Jan 20, 2025 · The new Todd Snyder for Woolrich Black Label will be available for purchase in fall 2025 at Woolrich stores worldwide and Todd Snyder stores ...
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Target Announces Limited-time Collection with Woolrich, Blending ...
Oct 14, 2025 · The collaboration brings together two design-driven brands, offering a fashion-forward collection that reflects today's cultural shift toward ...Missing: 2020-2025 | Show results with:2020-2025
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Woolrich x Target Collection Launches Oct. 18 - Stock Titan
Oct 14, 2025 · Limited-time Woolrich collaboration expands Target's design partnerships and broadens men's assortment while offering member early access.
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Woolrich presents the Fall/Winter '25 brand campaign - Fashion United
Oct 7, 2025 · The campaign is born from a standout collaboration, featuring creative direction by Phillip Gutman, evocative imagery by Kenny Thomas ...
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Fall/Winter 25 Collection - Woolrich - Fashion United
Woolrich's Fall/Winter 2025 collection offers a contemporary take on outdoor wear. It features versatile, high-performance garments with a ...
[62]
Cloud Series: 2025 outerwear capsules | Woolrich US
Cloud Series, the comfort of lightness: a new chapter for Woolrich in outerwear, where protection meets functionality and weightless comfort.
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Woolrich Fall 2025 Menswear Collection | Vogue
Jan 19, 2025 · Woolrich Fall 2025 Menswear collection, runway looks, beauty, models, and reviews.
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Woolrich Spring 2025 Menswear Collection | Vogue
Jun 17, 2024 · Woolrich Spring 2025 Menswear collection, runway looks, beauty, models, and reviews.
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China's Saint Angelo Buys Woolrich's IP Rights Outside Europe for ...
Mar 27, 2025 · Chinese fashion brand Saint Angelo Holdings said it has invested EUR50.8 million (USD54.8 million) to acquire the intellectual property rights outside Europe ...Missing: international | Show results with:international
[66]
Woolrich finalizes deal with Baoxiniao and names Lorenzo Flamini ...
Jun 10, 2025 · Signed in late 2024, the agreement with the Chinese player officially closed in February 2025. The deal gives the company intellectual property ...
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Woolrich - L Gam - Baoxiniao Holding - Houlihan Lokey
Baoxiniao has entered into a five-year procurement and brand consulting agreement with Woolrich to ensure globally consistent efforts in brand positioning, ...Missing: executives | Show results with:executives<|separator|>
[68]
The Brands: Woolrich International enters agreement with Baoxiniao ...
Dec 11, 2024 · Baoxiniao Holdings Co. Ltd will acquire the intellectual property rights of the Woolrich brand for all territories outside Europe.
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Woolrich shows third Black Label collection in Milan, prepares ...
Jan 23, 2025 · Woolrich shows third Black Label collection in Milan, prepares China retail expansion. By Laura Galbiati. Translated by. Nicola Mira. PublishedMissing: international | Show results with:international
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EXCLUSIVE: Woolrich Welcomes New Investor to Boost ...
Dec 11, 2024 · Chinese apparel group Baoxiniao Holding Co. Ltd. has acquired Woolrich's intellectual property rights for all territories outside Europe.
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Woolrich tradition and innovation in the world of outdoor clothing
Feb 19, 2025 · One of Woolrich's iconic products is the "Buffalo Check Shirt," introduced in 1850, featuring its distinctive red and black check pattern. This ...
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Woolrich Woven True Then Now - Mast General Store
“With the invention of new high-tech materials in the modern age, Woolrich began to enhance the performance of its outdoor wear, meeting the needs of a new ...
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Ten Reasons Why Woolrich Bosses the Collab Game - Highsnobiety
Dec 28, 2020 · We trawled through the recent Woolrich collaborative archives to pick out their best co-created items in recent memory.<|control11|><|separator|>
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Woolrich's Legacy with Daiki Suzuki & Kara Jubin
Daiki Suzuki, one of the most prolific designers and experts in re-engineering American icons and outdoor wear, was the first person to import Woolrich to Japan ...Missing: innovations | Show results with:innovations
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How One of These Days x Woolrich is reinventing Americana
Apr 20, 2023 · As part of its winter 2022 collaboration, the new eight-piece range includes a mix of updated workwear staples, such as hard wearing over shirts ...
[76]
Woolrich x Serving the People is Preserving Heritage and Iconography
Products include a half-zip polar zip, down bomber jacket, wool overshirt, Shadowbark coverall and blanket, wool beanie and reversible scarf. Each piece was ...<|separator|>
[77]
The Brands: How Woolrich is reinventing its heritage
Jan 16, 2023 · The capsule includes five new exclusive versions of the jacket all characterised by a new fit, a padding in 90/10 duck goose and a new design of ...
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America's Longest Running Wool Mill Continues to Keep it Made in ...
Jul 22, 2015 · The company that first put the zipper in men's trousers is still making American-Made products. It's 1830 in the young nation known as the ...<|separator|>
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Woolrich Commits to Made in America - WWD
Jan 25, 2013 · The company is launching a Made in America men's collection this fall and adding a women's one next fall, among other initiatives.