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World in Motion

"World in Motion" is a 1990 song by the English band , released as the official anthem for 's national football team at the in . Credited to Englandneworder, it features a guest rap by winger and marks the band's sole number-one single. The track originated from an instrumental piece that New Order's Stephen Morris and had developed as a theme for BBC2's Reportage program, which was later repurposed after the broadcaster rejected it. Comedian Keith Allen, a enthusiast, was brought in to write the , initially including a reference to drugs that was toned down for the final version. The recording session, held at a studio in the countryside formerly owned by Led Zeppelin's (a waterside once a ), involved a chaotic gathering with only six players in attendance, including Barnes, who improvised his rap on site; the squad members were paid in cash envelopes provided by founder . Released on 21 May 1990 by , the single quickly rose to the top of the on 3 June, displacing Adamski's "Killer" and holding the position for two weeks amid England's strong performance, which included a semi-final run. Its upbeat, euphoric sound—blending , , and influences—contrasted with previous anthems and helped rebrand English , distancing it from associations and contributing to the sport's cultural resurgence in the . The song's legacy endures as one of the most celebrated tracks, symbolizing unity and optimism during Italia '90, with over 26 million viewers tuning into England's semi-final defeat to .

Background

Origins and Commission

In late 1989, () commissioned to create an official anthem for the national football team's campaign in , aiming to produce an uplifting track that would enhance team morale and generate widespread public support. The initiative was spearheaded by FA press officer David Bloomfield, who was inspired by New Order's music featured on the television program Best and Marsh, a 1989 series about United legends that included the band's track as its theme on the B-side of their single "." Bloomfield approached founder , who facilitated discussions with New Order's management, leading to the band's agreement to take on the project. New Order was selected for their strong roots, which aligned with the city's vibrant culture, as well as their recent success with the synth-pop and dance-infused album (1989), positioning them to deliver a modern, energetic sound distinct from previous lackluster anthems. The FA valued the band's credibility and innovative style to craft something inclusive and forward-looking, avoiding the jingoistic or hooligan-associated tones of earlier efforts. This choice was further influenced by 's prior tangential involvement in -themed media through Best and Marsh, which demonstrated their ability to blend with the sport's narrative. Comedian and football enthusiast Keith Allen played a pivotal role in pitching the concept to both and the , advocating for lyrics that emphasized unity and a non-nationalistic, celebratory vibe to reflect broader societal inclusivity. Initial meetings in December 1989, involving Bloomfield, Wilson, 's manager , and Allen, solidified the project's direction, including an early decision to incorporate players for added authenticity and to foster a sense of national team ownership. Allen's involvement ensured the song's tone would promote a positive, collective spirit rather than aggressive patriotism, aligning with the 's goals for the campaign.

Collaboration with England National Football Team

The collaboration with the for "World in Motion" involved recruiting select players to contribute vocals and ideas during a key recording session at The Mill studio in , following the song's initial commissioning by . Players such as , , and were among the six squad members who participated, providing backing vocals and informal input to infuse the track with an authentic team perspective. This hands-on involvement marked a departure from typical football anthems, aiming to capture the squad's energy ahead of the in . England manager supported the project, seeing it as an opportunity to boost and in the months leading to the . The process faced significant challenges, as players initially expressed reluctance due to their demanding schedules, which included club commitments and personal engagements, leading many to view the session as an unwelcome interruption. Only a handful attended, with others opting for leisure activities like visits, highlighting the tension between professional obligations and the novelty of a musical endeavor. Keith Allen, the comedian and co-writer, employed persuasive tactics to engage them, organizing alcohol-fueled gatherings that transformed the studio into a more relaxed, party-like environment to encourage participation and creativity. Anecdotes from the session underscore the interpersonal dynamics and lighthearted chaos that defined the collaboration. For example, famously consumed three bottles of champagne straight from the neck and mistook the mixing desk for an organ, while several players abruptly departed midway to attend a store opening in , likening the effort to "." These moments emphasized unity over internal or external rivalries, with the project fostering a sense of collective purpose among the team, transcending club loyalties and promoting cohesion for the campaign.

Composition and Recording

Songwriting and Studio Production

The song "World in Motion" was written by members , , Stephen Morris, and , with lyrics co-written by comedian Keith Allen. The music originated from an instrumental piece Morris and Gilbert had composed as the theme for BBC's DEF II program Reportage, which was repurposed for the track after founder proposed the collaboration with the football team. Allen's lyrics emphasized themes of global unity and the positive cultural shift in football, moving away from its associations with hooliganism and violence toward a celebratory, inclusive spirit reflective of the 1990 in ; lines such as "Express yourself" and "We're playing for England" captured this optimistic, unifying ethos. The recording sessions took place primarily in March 1990 at The Mill Studios in , , with additional work at in . Produced by Stephen Hague alongside , the sessions involved engineering by Mike "Spike" Drake and were marked by a tight timeline to align with 's preparations. The players provided backing vocals and contributed to the , adding authenticity to the track's . Musically, the track features a synth-driven that blends New Order's signature electronic style with upbeat, anthemic elements inspired by Italian football culture. The composition incorporates motifs to nod to nation's and infuse the with an flair. Production choices focused on creating an immersive stadium atmosphere, utilizing layered percussion for rhythmic drive, brass samples to add triumphant swells, and crowd noise effects to simulate the roar of supporters. These elements were carefully mixed to balance the electronic backbone with organic, live-event textures, enhancing the track's danceable yet communal feel.

John Barnes' Rap Contribution

John Barnes, a prominent player known for his charismatic playing style and prior musical foray with the 1988 "Anfield Rap," was selected to deliver the guest rap verse in "World in Motion" after outperforming teammates like in an impromptu -off during the recording session. His choice stemmed from his longstanding interest in music, dating back to his teenage years when he emulated artists like , making him a natural fit among the squad's participants. The lyrics for the rap were penned by Keith Allen, who incorporated themes of teamwork and determination. The was recorded in a single take with virtually no during a casual Sunday studio session in early 1990 at Jimmy Page's studio in , where only a handful of players, including Barnes, attended after opting out of visits. Barnes, who admitted to being somewhat inebriated from wine consumed beforehand, delivered the verse fluidly in his distinctive accent, which was lauded for its authentic and rhythmic quality that mirrored his on-pitch agility. Technically, the was overlaid onto the song's section, with producers opting to retain Barnes' spontaneous ad-libs to inject raw energy and immediacy into the track. Barnes' contribution bridged the realms of professional football and , highlighting his multifaceted persona and helping to elevate the song's cultural resonance during the Italia '90 era. By infusing the track with a footballer's genuine voice and flair, it challenged conventional boundaries between sports and entertainment, cementing the rap as an iconic element that propelled "World in Motion" to widespread acclaim.

B-Side and Remixes

The B-side track, titled "The B-Side," served as an early version of the main single, recorded as New Order's initial attempt at the song before switching producers. Produced by at in spring 1990, it featured engineering by Felix Kendall and included vocals from Keith Allen providing comedic shouts and an impersonation of . Clocking in at 4:48, the track retained core elements of the composition but lacked the polished production of Stephen Hague's final mix, emphasizing a rawer, more experimental sound. To enhance the single's appeal for club and radio audiences, several remixes were created concurrently with the main track during spring 1990, extending the runtime and adapting the song for dancefloors. The Subbuteo Mix, crafted by Graeme Park and , ran for 5:08 and incorporated additional house-style with extended breaks and a variant, shifting the focus toward rhythmic grooves suitable for DJ sets. Similarly, the No Alla Violenza Mix by and Terry Farley lasted 5:40, featuring percussive early-1990s elements, deeper basslines, and faded outros to build atmosphere. Another variant, the Carabinieri Mix (also known as the Italian Mix), was also produced by Weatherall and Farley, integrating thematic nods to the in through layered percussion and subtle cultural flourishes, while maintaining an extended structure of around 5:44 for club play. These remixes altered the original's slightly for better compatibility, adding instrumental extensions that prioritized build-ups and breakdowns over the vocal-centric A-side, thereby maximizing the release's versatility across formats.

Release and Promotion

Initial Release Formats

"World in Motion" was released on May 21, 1990, by in the and in the United States, following the completion of its recording sessions earlier that month. The single was issued in multiple physical formats to capitalize on the impending , including 7-inch and 12-inch vinyl singles, cassettes, and CD singles, allowing accessibility across various playback mediums popular at the time. The cover artwork for the UK editions featured a group photograph of the in their white home kits, overlaid with the stylized "ENGLANDneworder" logo in bold lettering, designed by Peter Saville Associates to blend sporting imagery with the band's aesthetic. International variants, distributed through regional partners like in and , included localized sleeve designs while maintaining the core team photo motif, facilitating broader global reach timed to coincide with World Cup qualifiers and the tournament itself in . As the official England World Cup song endorsed by the Football Association, the release benefited from strategic promotion including heavy radio airplay on stations like , which propelled initial sales and positioned it as a cultural to the national team's campaign. This distribution approach, leveraging the FA's backing, ensured wide availability in retail outlets and contributed to the single's rapid chart ascent upon launch.

Music Video and Marketing

The official music video for "World in Motion" was directed by Philip Shotton and filmed in April 1990 at the national team's ahead of a friendly match against , as well as at the training ground. Due to an injury, ' scenes—featuring his rap performance—were shot separately at with local fans in attendance. The video incorporates surreal and playful imagery, including moonwalking while holding a bottle of , alongside other players such as , , and engaging in lighthearted antics like holding idiot boards spelling "En-Ger-Land." These elements visually echo the song's themes of unity and energy, blending action with humorous, inclusive vignettes that highlight team camaraderie. Only six players ultimately appeared in the video, reflecting the collaborative spirit between the band and the squad. The broader marketing campaign, coordinated with (FA), featured television advertisements aired during broadcasts to build anticipation for 's Italia '90 participation. It included tie-ins such as official FA posters and merchandise featuring the song's imagery, alongside press events that brought together members, Keith Allen, and players like for interviews and promotions. The efforts emphasized themes of inclusivity and national excitement, positioning the track as an anthem against racism in .

2010 Re-release

In 2010, marking the 20th anniversary of the song's debut and coinciding with the in , considered a re-recording of "World in Motion" to capitalize on nostalgia and England's qualification for the tournament. , the band's , announced in October 2009 that discussions were underway for the group to reunite and update the track, with original collaborators potentially involved to refresh the production. , who delivered the memorable rap in the 1990 version, was approached to reprise his role, aiming to blend the classic elements with contemporary appeal for the new World Cup audience. Although the re-recording project generated buzz, it ultimately did not proceed, as focused on other endeavors while a separate official anthem, "Shout for England" featuring and , was selected for the 2010 tournament. The original "World in Motion" saw increased digital availability during this period, allowing fans to download it on platforms like to support the team, though no new remixes or bonus material were issued. The brief revival highlighted the song's enduring association with English and excitement, building on its 1990 chart-topping legacy in a single sentence.

Commercial Performance

Chart Achievements

"World in Motion" entered the at number 2 on the week dated 2 1990, before ascending to number 1 the following week on 9 , where it held the top position for two weeks. The track's rapid rise and sustained presence were aided by its release timing, just weeks before the began on 8 . Its chart trajectory benefited from heightened national interest in 's campaign, which culminated in a semi-final appearance on 4 July against , leading to increased airplay and longevity on the chart despite dropping from the summit after its peak run. This performance represented a breakthrough for an official song, surpassing the number 2 peak achieved by "This Time (We'll Get It Right)" for the 1982 squad. At year-end, "World in Motion" ranked as the ninth highest-selling single in the UK for 1990, reflecting its enduring popularity amid fervor. Internationally, the song saw varied success across charts. The following table summarizes its peak positions in selected territories during 1990:
ChartPeak Position
7
Australian Singles (ARIA)21
US Billboard Dance Club Songs10
US 5
In the United States, while it peaked at number 10 on the chart and number 5 on , "World in Motion" failed to enter the , underscoring its niche appeal in the alternative and dance genres rather than mainstream pop radio.

Sales and Certifications

"World in Motion" achieved significant commercial success in the , selling approximately 429,000 copies by the end of 1990. The single was certified Gold by the (BPI) that year, meeting the 400,000-unit threshold applicable at the time. By 2025, incorporating streaming equivalents, total units exceeded 1 million according to data. Internationally, no certifications were awarded in or the , reflecting the single's primary focus on physical formats in markets outside . The 2010 re-release contributed an additional 50,000 digital units to its tally, while mentions during the 2024 led to a notable increase in streams. These figures are drawn from BPI updates and records, highlighting the song's enduring popularity tied to football events.

Reception and Legacy

Critical Reviews

Upon its release in May 1990, "World in Motion" received widespread acclaim from music critics for its innovative blend of New Order's electronic dance style with rap elements delivered by , marking a fresh fusion in . ranked it ninth in their end-of-year singles list, praising its role in transforming the image of English from to a more inclusive, celebratory spectacle through its upbeat energy and lyrical call for unity. included it at number 16 in their end-of-year singles list, highlighting its infectious rhythm and the bold incorporation of football squad vocals as a clever, timely experiment that elevated the genre beyond typical sports anthems. However, some reviewers critiqued it as a novelty track, arguing that its tie-in to the overshadowed New Order's artistic depth, though this view was minority amid the dominant positive reception. Retrospective assessments have solidified "World in Motion" as a standout in New Order's catalog, with critics emphasizing Bernard Sumner's ethereal vocals and the song's enduring, hook-driven appeal that bridges indie electronica and mainstream pop. , in a 2005 review of the band's Singles compilation, described it as freighted with cultural significance, using soccer as a for raving and resistance, and lauded its joyous execution as a high point in their discography. In a 2008 deluxe editions review, further noted how the track exemplified Sumner's subtle frontman presence, turning a commercial commission into a subversive anthem. Rolling Stone UK, in a 2024 feature tied to Euro 2024, revisited the song's creation story, underscoring its timeless energy and innovative rap integration as key to its lasting impact on music and sport. Common critical themes across reviews focus on the track's magnetic —"love's got the world in motion"—and Sumner's haunting delivery, which provide emotional lift amid the celebratory , while debates persist over its of commercial opportunism and genuine artistic , with some viewing the football collaboration as a savvy evolution rather than a compromise. Recent coverage in 2024-2025, amid Euro 2024 retrospectives, has reaffirmed this, with Classic Pop Magazine ranking it among New Order's top songs as the definitive record, praising its infectious vibe despite lingering questions about its non-album status.

Cultural and Sporting Impact

"World in Motion" became an unofficial anthem for the following its release, symbolizing national pride and unity during and beyond the . The song's infectious energy and themes of collective spirit led fans to sing it at matches, establishing it as a staple in supporter culture from Euro 1996 onward and continuing through tournaments like Euro 2024. Its enduring sporting legacy is evident in how it captures the optimism of England's Italia '90 campaign, often revived during major international fixtures to evoke that era's excitement. Culturally, the track resonated as a beacon of British optimism, blending pop innovation with 's growing mainstream appeal and promoting messages of diversity through lyrics like "We're united and strong" and the inclusion of ' rap, which highlighted efforts amid the sport's historical issues. Co-writer Keith Allen intended the song to counter the era's hooliganism stigma, framing as a force for positive global connection rather than violence. This social impact extended to inspiring subsequent anthems, such as the 1998 re-release of "" (with its "It's Coming Home" chorus), which built on "World in Motion"'s template of blending music and national team narratives to foster fan unity. In recent years, the song's influence has been revitalized through milestones like its feature in highlight compilations, reinforcing its role in broadcasting football history. A 2024 podcast episode by revealed previously untold creation stories, sparking renewed interest and discussions on its cultural significance ahead of 's ongoing international campaigns. During the 2024 , in which reached the final, the song re-entered the at number 53.

Appearances in Media

"World in Motion" has appeared in several films and television programs, often in contexts highlighting its cultural significance as a football anthem. In the 1995 British drama , the song features on the , underscoring themes of movement and intensity in the narrative. The track also appears in the 2002 biographical film , which chronicles the music scene, where it is performed by to evoke the era's legacy. On television, the song was included in the 2015 documentary series The 90s: Ten Years That Changed the World, reflecting its role in shaping pop culture and sports enthusiasm. It also featured in the 2018 TV special Football's 47 Best Worst Songs, which examined iconic football-related music, positioning "World in Motion" among notable entries. Additionally, the 2019 film Military Wives incorporates the track, tying into themes of unity and performance. The song has been licensed for commercial use, notably in a 2010 Mars advertisement campaign tied to the , where reprised his original rap to nostalgic effect. Originally released by in 1990, its rights are now managed through London Records 90 Ltd., part of the , facilitating periodic reissues and sync opportunities. Usage often spikes during major tournaments, such as the 2002 re-release for the in and .

Musical Details

Track Listing

The single "World in Motion..." was released by in May 1990 in multiple formats, each featuring variations on the main track and additional mixes tailored for different markets and playback mediums.

7-inch vinyl (, Factory FAC 293-7)

  • World in Motion... – 4:33
  • The B-Side – 4:15

12-inch (standard, , Factory FAC 293)

This format replicated the 7-inch tracks without extensions or remixes.
  • World in Motion... – 4:21
  • The B-Side – 4:40

12-inch (remix version, , Factory FAC 293 R)

This edition focused on dance-oriented remixes, emphasizing the song's electronic elements for club play.
  • World in Motion (Subbuteo Mix) – 5:08
  • World in Motion (Subbuteo Dub) – 4:15
  • World in Motion (Carabinieri Mix) – 5:55
  • World in Motion (No Alla Violenza Mix) – 4:11

CD single (international variants, e.g., , /)

CD editions compiled the main track, B-side, and key remixes, with slight duration variations due to mastering differences; the "No Alla Violenza Mix" served as an Italian-market adaptation.
TrackTitleDuration
1World in Motion...4:32
2World in Motion (No Alla Violenza Mix)5:41
3World in Motion ( Mix)5:56
4World in Motion ( Mix)5:10
5World in Motion ( Dub Mix)5:10
6The B-Side4:49

Credits and Personnel

The recording of "World in Motion" featured the core members of : on lead vocals, guitar, and synthesisers; on bass guitar; Stephen Morris on drums; and on keyboards. Guest contributors included footballer , who delivered the prominent rap verse, as well as backing vocals from national team players such as and , alongside other squad members like , , and providing shouted interjections. Comedian and writer Keith Allen co-wrote the lyrics and contributed additional vocal elements, including impersonations and football-themed shouts. The track was produced by Stephen Hague, with the A-side recorded at The Mill and in and the B-side at in ; produced and recorded the B-side. Engineering duties were shared by Mike "Spike" Drake for the A-side and Felix Kendall for the B-side. Additional credits include sleeve design and art direction by Peter Saville Associates. The song was published by EMI Music Publishing Ltd. and Gainwest/Warner Chappell Music Ltd.

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