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07th Expansion

07th Expansion is a dōjin specializing in the creation of visual novels, particularly those in the horror and mystery genres, founded around 2000 by writer and artist and his brother Yatazakura. Led by (born 1973), the circle began with contributions to the trading card game Leaf Fight before shifting to software development using tools like for sound novels. The circle gained prominence with its flagship series, starting with , whose first episode was released in 2002 at . This episodic explores themes of , rural , and cyclical in the fictional village of Hinamizawa, blending suspenseful storytelling with branching narratives that encourage reader participation in solving mysteries. Followed by in 2007, the series expanded into epic tales of family intrigue, closed-room murders, and metaphysical debates on truth and fantasy, set on the isolated island of Rokkenjima. Other notable works include (2010), a supernatural horror story centered on and ghostly encounters, and (2012), a post-war drama featuring gang conflicts in an alternate-history Japan. Beyond visual novels, 07th Expansion's titles have been widely adapted into series, , live-action films, stage plays, and console ports, amplifying their global reach through publishers like MangaGamer for English localizations. The works emphasize emotional depth, exploring human , societal issues, and , often with underlying messages of and friendship amid darkness, and continue to influence the and communities. Recent projects, such as (2019, Phase 2 on indefinite hiatus since 2023), extend the universe into science fiction and international politics.

History

Founding and Early Activities

07th Expansion was founded in 2000 as a small by , a former , and his younger brother Yatazakura, with the aim of participating in events like to sell creative works. The group's name drew inspiration from trading card game expansions, reflecting their initial focus on such media. The circle's early activities centered on the game Leaf Fight, where members handled design, illustration, and production of original cards, which were sold at 59 in December 2000 and subsequent events. These efforts marked 07th Expansion's entry into production, building on Ryukishi07's artistic background to create fan-made content for popular games. Subsequent participations at allowed the group to gain visibility in the doujin community despite the challenges of operating in less prominent areas designated for writing and illustration circles. Transitioning from cards, the group began initial experiments with software development using the engine, introduced by Yatazakura, as they sought to explore sound novels. This shift was heavily influenced by Type-Moon's 2000 , which demonstrated the potential for original software to achieve significant success and inspired 07th Expansion to pursue similar projects. These early software trials laid the groundwork for more ambitious works, though the circle faced substantial hurdles in production, including complete self-funding and limited resources that required members to balance day jobs with creative endeavors.

Breakthrough with Higurashi

marked 07th Expansion's pivotal shift from card game illustrations to visual novels, emerging as the circle's first major project under 's leadership. The series originated from a scrapped stage play script titled Hinamizawa Bus Stop, which had written prior to the doujin circle's focus on software development; he reworked this material into a horror-mystery centered on a rural village plagued by annual murders and paranoia. This adaptation transformed the theatrical concept into an interactive sound novel format, emphasizing psychological tension and reader deduction without traditional branching choices, drawing inspiration from works like TYPE-MOON's . handled both the scenario writing and character illustrations after an initial artist departed, while Yatazakura managed programming using the engine to create the core sound novel structure. The release unfolded as a doujin strategy tailored to Comiket events, beginning with the first chapter, Onikakushi-hen, at Comiket 62 on August 10, 2002, where it was sold directly from 07th Expansion's booth. Subsequent chapters followed roughly every six months at later Comikets, comprising seven additional arcs—Watanagashi-hen, Tatarigoroshi-hen, Himatsubushi-hen, Meakashi-hen, Tsumihoroboshi-hen, Minagoroshi-hen, and Matsuribayashi-hen—culminating in the series' completion by 2006. Initial sales were modest, starting in the low hundreds of copies per event, but grew substantially with each installment, reaching thousands as word-of-mouth spread among attendees, reflecting the doujin model's reliance on grassroots distribution without commercial publishers. This organic growth highlighted the horror-mystery elements' appeal, blending episodic "question" arcs with revelatory "answer" segments to foster reader engagement and speculation. Early reception built fervent fan buzz at gatherings, where attendees discussed theories and clamored for continuations, turning Higurashi into a phenomenon that transcended its niche origins. The series' innovative narrative, praised for its immersive psychological depth despite criticisms of limited interactivity, propelled 07th Expansion toward mainstream recognition, leading to official console ports by companies like and an adaptation by in 2006.

Expansion and Recent Developments

Following the success of , 07th Expansion launched in 2007, marking a significant expansion of their portfolio into new narrative territories while maintaining their signature mystery and horror elements. The first episode, Legend of the Golden Witch, debuted at 72 on August 17, 2007, with subsequent episodes released annually at events thereafter. This series, comprising eight episodes released through 2010, built on the model but introduced broader international interest through adaptations and English localizations. Building on this momentum, 07th Expansion released additional titles outside the main "When They Cry" franchise, including in 2011, a horror with two episodes launched at 80 and 81, and , a four-season series spanning 2012 to 2013 that explored post-war Japan themes via mobile and PC platforms. More recently, began in 2019 with Phase 1: For You, the Replaceable Ones released on October 4, remaining ongoing without a Phase 2 as of 2025. Key events have sustained 07th Expansion's roots, with annual releases serving as a cornerstone for new content distribution since their founding. In December 2025, the official account thanked supporters after the crowdfunding for the 20th anniversary cafe in Akihabara exceeded its goals, highlighting ongoing fan engagement. In 2023, the 07th Fragment World event featured a free downloadable Ciconia story booklet, enhancing fan engagement through crossover narratives. In 2025, the circle released PLUS, an expansion to the 2021 collaboration with Key/Visual Arts, adding new scenarios, characters, and epilogues; it launched on October 24, 2025, for PC. These events and releases underscore the circle's commitment to episodic storytelling and community-driven updates, often tying into broader "" lore without resolving ongoing series. Recent collaborations highlight 's growing influence beyond 07th Expansion's core works. In 2025, contributed scenario writing to Silent Hill f, a game developed by NeoBards Entertainment and published by , which explored themes of doubt and regret in a Japanese setting and released worldwide on September 25. Complementing this, launched a new original series, Koppa Maichiru Sono Koro ni, on January 31 via Akita Shoten's Young Champion Web platform, illustrated by Kouichi Tsugi. Additionally, the Higurashi no Naku Koro ni Oni by Asahi resumed on June 5, 2025 after a four-month hiatus, continuing its exploration of the franchise's extended universe in Monthly Action. These projects reflect diversified media outreach while leveraging 's narrative expertise. Challenges have shaped 07th Expansion's evolution, including the death of founding member on July 10, 2009, from illness, which impacted operations and contributed to a reduced active membership thereafter. To adapt to changing markets, the circle shifted toward digital sales via platforms like , with MangaGamer handling English releases such as the Higurashi When They Cry Hou+ remaster on January 28, 2022, for PC. Console ports, including Higurashi no Naku Koro ni Hou for and in 2018 (with expansions through 2023), have facilitated wider accessibility, though production has leaned more on collaborations and remasters amid a smaller core team.

Personnel

Core Members

07th Expansion was founded in 2000 by , whose real name remains undisclosed, and his younger brother Yatazakura. serves as the primary writer and director for the group's projects, having scripted all major visual novels including the series. Prior to establishing 07th Expansion, he experimented with various creative pursuits in the scene, including creation during his junior high school years and later efforts in light novels and music. His background in influenced the illustrative and narrative elements of early works, where he also contributed character designs and background photography. Yatazakura, as co-founder, has been the lead programmer, responsible for implementing the engine in and subsequent early titles. He continues to handle technical aspects of production, supporting the circle's flexible, small-scale operations. As of 2025, 07th Expansion operates primarily as a two-person endeavor led by , with Yatazakura's involvement more focused on technical support rather than full-time creative duties. This structure reflects the group's origins as a circle emphasizing close collaboration between the founders.

Contributors and Collaborators

served as the web manager and early promoter for 07th Expansion, handling the official website and fan communications from the group's founding until his death from illness on July 10, 2009. Among internal contributors, has been a key figure since Higurashi When They Cry Kai, providing soundtracks for major titles including , , and the 2025 collaboration . External collaborators have expanded 07th Expansion's reach through adaptations and ports. Entergram handled console releases for series like Hou and Saku on and throughout the and . partnered with 07th Expansion for Silent Hill f in 2025, incorporating Ryukishi07's writing and dai's music. Manga adaptations involved artists such as Kei Natsumi, who illustrated Rei: Iro Tōtoshi-hen, concluding its fourth volume in 2024. This evolution reflects a transition from in-house doujin production to selective partnerships after 2010, enabling broader distribution while Ryukishi07 oversaw creative aspects.

Creative Approach

Narrative Style and Themes

07th Expansion's works are primarily presented in the sound novel format, a text-heavy medium that prioritizes immersive storytelling through written narrative, atmospheric , and minimal visual elements to heighten psychological tension and mystery. This approach, pioneered by , emphasizes audio direction—including background music and sound effects—to evoke emotional depth and suspense, distinguishing it from more graphically intensive visual novels by focusing on reader imagination and auditory cues for and intrigue. Recurring themes in 07th Expansion's narratives revolve around cycles of and , often framed as conflicts between fate and , where characters grapple with inescapable patterns disrupted by human agency and moral choices. Rural amplifies and community bonds, underscoring social issues like and mental illness, while unreliable narration challenges perceptions of truth, inviting readers to piece together fragmented realities. Meta-narrative devices position the audience as detectives, blurring lines between story and interpretation through open-ended versus rational explanations. Ryukishi07's influence shapes this style through long-form serialization with branching arcs, drawing from mystery novel traditions to build intricate, replayable structures that incorporate fan feedback for evolving plots. His approach begins with vivid conceptual scenes, such as accusatory confrontations, then layers tricks and dilemmas to explore , evolving from visceral gore in early works to philosophical inquiries on knowledge and belief in later ones. Critically, 07th Expansion's narratives are praised for their mind-bending complexity and emotional resonance, fostering deep reader engagement through and amid . However, they face criticism for excessive length and dense intricacy, which can overwhelm audiences unaccustomed to the format's demands.

Production and Artistic Elements

07th Expansion operates as a doujin circle, relying on a collaborative production workflow centered around founder Ryukishi07's scenario writing, with team members handling art, music, and staging. The group adheres to tight deadlines tied to events like , releasing visual novel chapters roughly every six months during the early Higurashi era, adapting initial theater scripts into sound novels using tools like software. This model incorporates fan feedback to refine subsequent releases, such as motivating the development of in response to community demand for new entries in the series. In the 2020s, the circle has pursued remasters and ports, including HD updates for console versions of to enhance accessibility while preserving core elements. The art style of 07th Expansion's works emphasizes simple, expressive sprites created by in-house artists, prioritizing emotional conveyance over technical polish to support the narrative's intensity. personally illustrated the original Higurashi sprites due to limited resources, resulting in a functional, unrefined aesthetic that evolved through collaborations, such as Remotaro's coloring efforts to maintain the "Ryukishi-sensei charm" in later titles like . This progression is evident from Higurashi's rudimentary, armored character designs—reflecting early constraints—to 's more detailed CG backgrounds and sprites, which incorporate vibrant colors and dynamic staging for battle scenes. Music composition forms a cornerstone of 07th Expansion's sound novels, with collaborative original soundtracks (OSTs) designed to evoke immediate atmospheric immersion and guide emotional pacing. dai, a core member, interprets Ryukishi07's visions into tracks that amplify tension and mood, as seen in the layered, evocative scores across the series. Additional contributors like zts provide atmospheric pieces integral to the experience, such as the orchestral and electronic blends in Umineko 's OST, released under the When They Cry Records label. Rena Ryūgū serves as 07th Expansion's unofficial mascot, originating from and evolving from an armored design inspired by Final Fantasy V's into her iconic school uniform variant since 2002. This character appears in branding elements like game intros alongside the circle's logo, as well as merchandise, event promotions, and collaborations, symbolizing the group's roots and fan appeal.

Works

Higurashi When They Cry

is a Japanese murder mystery sound novel series created by the doujin circle . Set in the rural village of Hinamizawa during June 1983, the narrative centers on a group of young friends led by protagonist Keiichi Maebara, who relocates from the city and becomes entangled in the village's annual Watanagashi Festival. The story unfolds through arcs of escalating horror and psychological tension, revolving around the Oyashiro-sama curse—a local legend tied to annual murders and disappearances that breed and distrust among the characters. The series is structured as eight main arcs, comprising four "Question Arcs" that build mystery and four "Answer Arcs" that resolve them, originally released as software at events from August 2002 (Onikakushi-hen) to December 2006 (Kamatari-hen). Additional fan discs expanded the universe, including Higurashi no Naku Koro ni Kizuna, a collection for released in volumes starting June 26, 2008, and Higurashi no Naku Koro ni Hou, a PC compilation of prior content released August 17, 2014, with its enhanced Hou+ edition following on January 28, 2022. By October 2015, the visual novels had achieved total sales exceeding 557,000 copies worldwide, reflecting strong success that continued into console ports and international releases. The franchise expanded beyond visual novels with numerous adaptations, beginning with the 2006 anime series produced by , which aired two seasons (Higurashi no Naku Koro ni and ) and later OVAs like (2009) and the sequel series Gou (2020) and Sotsu (2021). Manga adaptations started in 2005, serialized in various magazines, while live-action films debuted in 2008 (Onikakushi-hen) and 2009 (Tsumihoroboshi-hen), followed by a 2016 television series. Recent efforts include console remakes, such as the 2021 English localization of exclusive console arcs (e.g., Batsukoishi-hen and Miotsukushi-hen) integrated into PC ports via community patches, alongside full console versions like Hou for and in 2018–2019. As 07th Expansion's debut major work, established the circle's path from origins to mainstream recognition, pioneering the "sound novel" format—emphasizing text, sound effects, and music over visuals or branching choices—which influenced the genre by blending , elements, and non-linear puzzle-solving narratives. Its success paved the way for international licensing through publishers like MangaGamer, starting with English PC releases in 2015, and inspired a mascot-like popularity for character Rena Ryūgū. The series' legacy endures in its role as a genre benchmark, with ports and adaptations sustaining its cultural impact into 2025.

Umineko When They Cry

Umineko When They Cry is a visual novel series developed and published by 07th Expansion, consisting of eight main episodes released between 2007 and 2010 as doujin software at Comiket events. The series is structured into two parts: the Question Arcs (Episodes 1–4), which present the central mystery, and the Answer Arcs (Episodes 5–8), which provide resolutions and deeper explorations. It shares the "When They Cry" branding with Higurashi When They Cry, establishing a connected narrative universe focused on psychological and supernatural mysteries. The story unfolds on the isolated island of Rokkenjima during a family gathering of the wealthy Ushiromiya clan in 1986, where a strands eighteen people and a series of gruesome murders begins, purportedly orchestrated by the Golden Witch Beatrice. Central to the narrative are intellectual debates between human reasoning (embodied by characters like Battler Ushiromiya) and fantastical explanations involving magic and witches, challenging players to discern truth from illusion through mechanics like the "red truth"—irrefutable statements that shape the mystery's logic. These elements blend locked-room murder puzzles with metaphysical , emphasizing themes of certainty, perception, and the boundaries between reality and fantasy. Episode releases occurred biannually: Legend of the Golden Witch (Episode 1) on August 17, 2007, at 72; Turn of the Golden Witch (Episode 2) on December 31, 2007, at 73; Banquet of the Golden Witch (Episode 3) on August 17, 2008, at 74; Alliance of the Golden Witch (Episode 4) on December 29, 2008, at 75; End of the Golden Witch (Episode 5) on August 15, 2009, at 76; Dawn of the Golden Witch (Episode 6) on December 30, 2009, at 77; Requiem of the Golden Witch (Episode 7) on August 14, 2010, at 78; and Twilight of the Golden Witch (Episode 8) on December 31, 2010, at 79. Fan discs expanded the universe with side stories: Tsubasa (When They Cry 4+), released December 31, 2010, featuring character-focused vignettes; Hane, released December 31, 2011, at 81, with additional shorts like "Jessica and the Killer Electric Fan"; and Saku, released September 28, 2019, compiling all episodes alongside new content such as "Our Confession" and "Last Note of the Golden Witch." The series reflects its enduring popularity through visual novel releases, adaptations, and ports. Adaptations broadened the series' reach, including a 26-episode by that aired from July 2 to December 24, 2009, primarily adapting the Question Arcs and introducing animated debates. Manga versions followed, with the primary serialization by Eita in Monthly GFantasy from January 2008 to October 2015, spanning 15 volumes and covering the full story. Console ports emerged in the 2010s, starting with and versions released October 28, 2010, by Entergram, which included enhanced graphics and ; later PC re-releases on in 2016 (Question Arcs) and 2017 (Answer Arcs) featured multilingual support and swappable sprites. The series' legacy lies in elevating 07th Expansion's work from rural horror in Higurashi to infused with epistemological debates, attracting enthusiasts while retaining core fans through its intricate witch lore and truth-versus-fantasy dichotomy. This shift broadened the studio's audience, fostering discussions on narrative reliability and inspiring spin-offs like the Umineko: Golden Fantasia (2010), which popularized character matchups.

Ciconia When They Cry

Ciconia When They Cry represents 07th Expansion's shift to within the franchise, blending political intrigue, combat, and global conspiracies in a post-World War III world set in the . The story centers on young Gauntlet Knights—elite pilots of advanced called —who participate in international tournaments to maintain fragile peace among superpowers, while hidden factions manipulate events toward potential World War IV. This narrative continues the series' meta-themes of truth, , and narrative layers, reimagined through a lens of and human ambition. The series is structured episodically in phases, with Phase 1: For You, the Replaceable Ones released digitally on October 4, 2019, for Windows and macOS via platforms like . This installment introduces the divided world order, including entities like the Arctic Ocean Union and the Human Revival League, and explores character backstories amid escalating tensions. Physical editions have been available at events such as , but no full , , or other adaptations have been produced as of 2025. A supplemental story booklet expanding on the universe was distributed at the 07th Fragment World 2 event on February 12, 2023. Phase 2, originally slated for 2020, has faced multiple delays due to the and subsequent global events. In 2023, placed the project on indefinite hiatus, citing discomfort with depicting war-themed stories amid real-world conflicts like the . As of November 2025, the series remains incomplete, with expressing intent to resume once conditions allow, alongside his involvement in other projects such as stage adaptations and collaborations.

Other Visual Novels

In addition to the main "When They Cry" series, 07th Expansion produced several standalone visual novels that explored diverse themes and narrative styles, often released as works at events like . These titles, while sharing the studio's signature sound novel format with minimal and emphasis on text and , experimented with vignettes, historical drama, and collaborative anthologies, attracting a more niche audience compared to the flagship series. Higanbana no Saku Yoru ni, released in two parts, centers on supernatural horror set in a haunted elementary school where seven youkai prey on the souls of bullied children. The first installment, Dai Ichi Ya (The First Night), follows Marie Michiru, a young girl enduring severe bullying and abuse from her teacher, who summons a demon named Renjishi for vengeance, leading to a cycle of tragic consequences. Released on August 13, 2011, at Comiket 80 for PC, it features a medium-length playtime of approximately 10 hours. The sequel, Dai Ni Ya (The Second Night), continues the story with additional vignettes exploring the youkai's influence and the school's dark secrets, released on December 31, 2011, at Comiket 81 with a shorter playtime of about 7 hours and 41 minutes. Both parts were later ported to Nintendo 3DS in 2016 by FuRyu Corporation and bundled in digital editions, emphasizing psychological terror through episodic ghost stories rather than the mystery-driven plots of the main series. Rose Guns Days comprises four seasonal episodes set in an alternate post-World War II Japan, where the country is divided under American and occupation, blending drama, action, and romance in a noir-inspired . The story revolves around Rose Haibara, a aiding Japanese reconstruction at the , and her encounters with characters like the gambler Leo Shishigami amid rising resistance against foreign control. Season 1 debuted on August 11, 2012, at 82, followed by Season 2 on December 31, 2012 ( 83), Season 3 on August 10, 2013 ( 84), and Last Season on January 13, 2014, with a total playtime of around 46 hours across the series. These episodes were initially sold at events before a complete bundle, Rose Guns Days The Best, was released on August 31, 2016, incorporating multilingual support; in 2024, MangaGamer announced an English localization for a late 2025 or early 2026 release. As of November 2025, the localization remains in post-editing stages with no confirmed release date. The series departs from to focus on and character-driven conflicts, showcasing 07th Expansion's versatility in thematic experimentation. Trianthology Sanmenkyou no Kuni no Alice, an anthology , unites three original short stories by different writers associated with 07th Expansion, cycling through interconnected worlds to reveal a meta-narrative about "Alice's truth." The tales include "VESPIO2438" by , a sci-fi mystery; "Country Girl" by Kikuhime, a rural supernatural drama; and "Gakuen Ren'ai" by Yatazakura, a romance with twists. Released on August 31, 2016, alongside the bundle, it offers a medium playtime of about 27 hours and was produced as a collaborative project to highlight emerging talent within the scene. This work exemplifies 07th Expansion's approach to limited-event releases, later made available digitally, prioritizing creative diversity over commercial scale.

Fighting Games and Spin-offs

Higurashi Daybreak is a 2006 doujin developed by in cooperation with 07th Expansion, featuring 2v2 team-based arena battles with characters from the series. Released at 70, the game emphasizes tag-team mechanics similar to the VS. series, where players select duos to compete in stages inspired by the visual novel's settings, focusing on fast-paced action rather than deep narrative. A portable remake, Higurashi Daybreak Portable, followed in 2008 for by Alchemist, with enhanced graphics and additional content, while the 2009 Mega Edition added new characters like Satoshi Houjou and stages. The Umineko: Golden Fantasia series represents 07th Expansion's direct foray into development, beginning with Ougon Musou Kyoku in 2010 as a tag-team fighter based on characters. Published by 07th Expansion at 79, it includes story modes exploring character interactions and was later ported to in 2011. Sequels expanded the roster and mechanics: Ougon Musou Kyoku Cross in 2012 introduced new fighters like Furudo Erika, followed by Ougon Musou Kyoku Sōshō in 2013 with further refinements and ports. The series culminated in English-localized releases in 2017 by MangaGamer, incorporating rollback netcode for online play. Beyond dedicated fighters, 07th Expansion's spin-offs include lighter action elements in fan discs and ports, such as the sports minigames in Higurashi no Naku Koro ni Kizuna volumes for (2008–2009), which feature club activities like and alongside visual novel content. No major fighting or action spin-offs have been released since the 2017 ports, aligning with the studio's shift toward core visual novel projects. These titles have garnered niche , appealing primarily to fans of the source material for their faithful character portrayals and unique mechanics, though criticized for technical limitations and repetition in single-player modes. Higurashi Daybreak Portable earned mixed reviews for its fun multiplayer but clunky controls, while Golden Fantasia holds strong user approval (91% positive on ) for its balanced tag system and ties to Umineko , enhancing franchise visibility through accessible console and PC ports.

Card Games and Collaborations

07th Expansion's early involvement in the gaming industry began with contributions to the game Leaf Fight, where the group provided illustrations for expansion packs around 2000. This project marked their initial foray into activities, with the circle's name inspired by the concept of TCG expansions. Designs from this period influenced later characters in their visual novels, such as elements traceable to Higurashi's cast. In 2010, 07th Expansion collaborated with developer Sorayume to release Higurashi Umineko Card Battle Team, a mobile strategy card game featuring characters from and . Players built decks of up to seven cards, each with attributes like attack, defense, and skills, to compete for territory control on a grid over 14 turns. The game launched for feature phones, with and versions following in October 2013; it included mechanics for acquiring and upgrading cards using in-game currency called "kakera." Service ended on June 13, 2017, following Sorayume's bankruptcy. Additional card-based collaborations include the 2012 integration of Higurashi characters into the Yome Collection, where players could obtain cards of Ryugu Rena and Furude Rika featuring newly recorded lines. Interactions like petting or kissing raised levels to unlock more content, with initial cards available for free download on and . Beyond card games, 07th Expansion has engaged in numerous crossovers, primarily with mobile titles. In 2020, featured Higurashi units such as Rena and Rika in a limited event from August 25 to September 8, blending the visual novel's horror themes with the RPG's dark fairy tale narrative. Similarly, Symphogear XD Unlimited hosted a Higurashi no Naku Koro ni Mei collaboration in May 2021, introducing playable characters and event stories. Other notable partnerships include 's 2021 Higurashi Sotsu event, offering cards of Keiichi, Rena, and Satoko from September 30 to October 14, and 's 2018 crossover with Higurashi units available April 20–30. These collaborations often leverage elements and limited-time events to introduce 07th Expansion characters to broader audiences.

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