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ABC Entertains

ABC Entertains is an Australian owned and operated by the Australian Broadcasting Corporation (ABC), focusing on programming including Australian and international drama, comedy, lifestyle content, and movies. It launched on 3 June 2024 as a of the previous ABC Me , which had shifted from its original youth-oriented format to emphasize broader appeal. The replaced ABC Me, itself a 2016 of ABC3, a children's that debuted on 4 December 2009 as Australia's first multicast service dedicated to viewers aged 6 to 15. The channel's programming strategy centers on aggregating diverse entertainment to enhance audience discoverability, featuring mornings with educational like Behind the News for primary school viewers, alongside prime-time drama and comedy series. Friday nights include dedicated movie slots, complemented by , factual series, and lifestyle shows. ABC Entertains is available on (channel 23 in most areas), as well as through streaming on ABC iview, , and Fetch; in 2025, the channel was upgraded to high-definition (HD) broadcasting, aligning with the ABC's broader multi-platform approach to delivery. This rebranding forms part of a larger initiative launched in June 2024 to introduce specialized channels and digital streams, including ABC Family for family-oriented programming, aiming to better serve diverse audiences amid evolving viewing habits. By consolidating entertainment under one destination, ABC Entertains supports the corporation's mission to provide high-quality, publicly funded content that informs, educates, and entertains .

History

Launch and Early Development (2007–2016)

In September 2007, during the federal election campaign, the Australian government under Prime Minister proposed the creation of a new digital-only children's named ABC3, designed to complement the existing ABC Kids service by targeting school-aged youth with engaging, educational, and entertaining content. The initiative emphasized a 50% quota for Australian-made programming to support local production and cultural relevance, drawing on advocacy from industry groups like the Australian Children's Television Foundation. Both major political parties endorsed the plan, ensuring its progression regardless of the election outcome. Following the election of the Rudd Labor government, funding was secured with an allocation of $67 million in the 2009-10 federal budget, dedicated to the channel's development, operations, and content commissioning. This investment enabled the Australian Broadcasting Corporation (ABC) to build infrastructure for a dedicated digital service, including studios and production facilities tailored for youth-oriented shows. The budget prioritized high-quality Australian content while allowing for international acquisitions to diversify offerings, reflecting the government's broader commitment to enhancements. ABC3 officially launched on December 4, 2009, as Australia's first channel exclusively for children aged 6 to 15, broadcasting from 6 a.m. to 9 p.m. daily on platforms. The inaugural schedule featured a balanced mix of , live-action adventures, and educational programs, aiming to foster creativity, learning, and fun in an ad-free environment. Launch events included a prime ministerial address by , highlighting the channel's role in providing accessible, diverse media for young Australians. The early programming strategy focused on age-appropriate segmentation to appeal to a broad youth demographic, with daytime blocks like Studio 3—a live studio show hosted by young presenters for 12- to 15-year-olds—offering discussions, challenges, and music to engage older viewers after school. Afternoon slots emphasized high-energy content such as Rollercoaster, blending international hits with local productions to maintain viewer interest. This approach quickly proved effective, establishing it as a leading destination for kids' viewing. Key milestones in the channel's initial years included the integration of interactive elements through the ABC's website and video-on-demand platform iView starting in 2010, enabling viewers to access catch-up episodes, play games, and participate in online communities tied to on-air shows. By 2012, these digital extensions had expanded significantly, with enhanced app features and initiatives boosting engagement and aligning ABC3 with evolving youth media habits. Additionally, the channel's programming and digital offerings underscored the ABC's investment in modern delivery standards.

Rebranding to ABC Me (2016–2024)

In September 2016, the Australian Broadcasting Corporation () rebranded its youth-oriented channel ABC3 to ABC Me, effective September 19, to better target digital-native audiences aged 8 to 15 with a focus on and mobile accessibility. The rebrand emphasized a "me" theme to reflect individual interests, diversity, and creativity among young viewers, accompanied by a new app allowing users to curate content playlists and access interactive features. This shift aimed to align the channel with evolving viewing habits, integrating broadcast programming with on-demand digital delivery via ABC iview. Following the rebrand, ABC Me evolved its content strategy to prioritize teen-oriented genres, including dramas, comedies, and reality formats, while maintaining educational elements for school-aged viewers. Notable introductions included teen supernatural drama (seasons 3 and 4, 2016–2018), comedy sketches in Little Lunch (2015–2016, continued post-rebrand), and reality-style unscripted series like Employable Me (2017–2019), which explored youth employment challenges. The channel also launched short-form online exclusives on ABC iview, such as (season 2, 2017) and youth-focused like (2019), enhancing accessibility for mobile users. Viewership peaked in 2018, driven by popular titles like and returning series such as , marking a gradual broadening toward engaging youth entertainment beyond strict children's programming. The period was marked by operational challenges, including ABC-wide budget cuts in that led to approximately 250 redundancies across divisions, impacting teams for multichannel content like ABC Me. These cuts, stemming from a $84 million government funding reduction, contributed to scaled-back . Additionally, the caused temporary disruptions in 2020–2021, with halts and shifts to archived or international content to ensure continuity amid lockdowns, while emphasizing ABC Me's role in educational support for remote learning. Despite these hurdles, the channel sustained its youth focus through digital integration until the next rebrand.

Shift to ABC Entertains (2024–present)

In May 2024, the Australian Broadcasting Corporation () announced the rebranding of its ABC Me channel to ABC Entertains, with the change taking effect on June 3, 2024. This repositioning shifted the channel's focus from youth-oriented programming for ages 8-15 to general targeting audiences aged 13 and older, including adults, by drawing on the ABC's broader catalogue of comedies, dramas, and films. The rationale for the rebrand centered on reallocating younger children's content to the newly rebranded (formerly ) and enhancing digital access via ABC iview for ages 7-12, allowing ABC Entertains to emphasize acquired and repeated comedies, dramas, and movies to fill its schedule more effectively. This move built on the 's commitment to Australian storytelling while optimizing multichannel offerings for discoverability. Key developments in 2024-2025 included the launch of dedicated evening programming blocks, such as Friday night movie nights featuring titles like Focus and Gravity, to attract older viewers during prime time. In May 2025, the ABC announced a technical upgrade to MPEG-4 high-definition broadcasting for ABC Entertains and the ABC News Channel, with the switchover completed nationwide on June 26, 2025, improving video quality and viewer experience on compatible devices. Operationally, the channel retained its production base at the ABC's Sydney headquarters in Ultimo and Parramatta facilities, ensuring continuity in operations amid the broader network's regional expansions. To comply with the ABC's charter requirements for Australian content, the rebrand increased reliance on acquired international programming, such as UK comedies and US dramas, to balance the schedule while prioritizing local quotas. Looking ahead, the ABC's 2025 content slate, announced in November 2024, outlined plans for expanded original productions across its channels, including new commissions in drama and comedy, without reverting to a youth-specific focus. This builds on ongoing efficiencies from the ABC Me era.

Programming

Current Domestic Programming

ABC Entertains features a diverse lineup of Australian-produced and co-produced programming, emphasizing entertainment, education, and comedy formats tailored for a broad audience. Key ongoing series include the comedy-drama The Cleaner, which has been airing since 2024 and explores the life of a crime scene cleaner navigating personal and professional challenges, produced in collaboration with BBC Studios Australia. Another highlight is Wreck, a mystery thriller co-produced with the BBC, with its second season premiering in 2025, following a group of young crew members uncovering dark secrets aboard a cruise ship. Educational content is prominent, such as the weekday 10:30am slot for Dr Ann's Secret Lives, a nature documentary series hosted by Dr. Ann Jones that delves into wildlife research and conservation efforts across Australia and beyond, airing during school terms to engage young viewers. Repeats of staple Australian shows form a core part of the schedule, including daily airings of , the panel quiz hosted by that tests experts on niche topics with sharp wit, and evening slots for Gruen, the advertising satire series dissecting marketing trends and consumer culture. These repeats maintain viewer familiarity while filling prime-time gaps effectively. The channel's structure supports educational programming in weekday mornings from 9:00am to 11:00am during school terms, featuring blocks with (BTN) integrations for current affairs education, followed by evenings dedicated to comedies in 8:30pm slots, such as Spicks and Specks music quiz repeats. Weekends include family-oriented Australian movies, exemplified by , a biographical drama about jockey Michelle Payne's historic win, often scheduled for afternoon viewing. All domestic programming on ABC Entertains adheres to the Australian Broadcasting Corporation's charter mandate for substantial local content, through in-house production and co-productions from the ABC's 2025 slate, including expanded segments integrated into educational blocks for enhanced youth engagement. Recent additions reflect this focus, with series like Dr Ann's Secret Lives contributing to the channel's goal of delivering high-quality, locally relevant stories. International acquisitions complement these domestic blocks, providing variety without overshadowing local content. In 2025, new domestic highlights include season 10 of Kids, hosted by , targeting younger audiences in the educational blocks.

Current International Programming

ABC Entertains incorporates a substantial lineup of international programming, primarily acquired from the and the , to diversify its offerings as of November 2025. These imports, which constitute approximately 50% of the channel's schedule, include both new acquisitions and repeats of established series, integrated into prime-time, afternoon, and late-night slots to appeal to a broad audience. Among the key acquisitions is the American magic competition series Penn & Teller: Fool Us, a format where aspiring magicians attempt to deceive the renowned duo with illusions, airing on Mondays at 8:30pm with Season 11 currently in progress. The British panel comedy Would I Lie to You?, featuring celebrities sharing bizarre anecdotes judged as true or false by comedians like Rob Brydon and David Mitchell, occupies weekly evening time slots, providing light-hearted entertainment. Repeats of classic series form a cornerstone of the international slate, with the iconic British sci-fi adventure running in weekend marathons to engage fans with its time-traveling narratives. The stand-up showcase Live at the Apollo airs on Fridays, highlighting performances from top comedians in a live theater setting. Late-night viewings feature episodes of the American medical drama , focusing on the high-stakes emergencies at Chicago's County General Hospital, while afternoons host the U.S. science entertainment program , where hosts debunk urban legends through explosive experiments. Additional imports include the British architecture series , exploring innovative tiny homes and unconventional builds in 11am daytime slots. The trivia-based panel show , hosted by Sandi Toksvig with regulars like , airs in evening segments, quizzing guests on quirky facts. Ongoing series include the AMC horror-fantasy , adapted from Anne Rice's novel and premiered in 2022, with its second season Australian premiere in 2024. These programs are typically presented in their original English language, with subtitles provided where accents or terminology may require clarification, ensuring accessibility without dubbing. Popular repeats like Doctor Who and MythBusters receive high rotation in off-peak hours to enhance overnight viewership and sustain audience engagement.

Former Programming

During the ABC3 era from 2009 to 2016, the channel featured a mix of animated, live-action, and educational programming targeted at children and preteens, with many series concluding as the channel prepared for rebranding. Notable animations included Camp Lakebottom, a Canadian series about a boy at a spooky summer camp that aired on ABC3 starting in 2012 and ran for three seasons until 2017, though its primary broadcast window on the channel ended in 2016. Live-action horror anthology R.L. Stine's The Haunting Hour premiered on ABC3 in 2010, delivering creepy tales hosted by Paul Verhoeven and spanning four seasons through 2014. Educational content like Behind the News High, a youth-oriented news program, aired on ABC3 from 2014 until its discontinuation in 2016 amid shifts in educational scheduling. These shows exemplified ABC3's focus on adventurous and informative content, with over 50 series in total debuting or ending during this period. The ABC Me rebrand in 2016 shifted emphasis toward tween and teen audiences, leading to original dramas, comedies, and reality formats that wrapped up by 2024. The supernatural drama began on ABC3 in 2013 but continued across four seasons on ABC Me through 2018, following four boys navigating parallel worlds in 52 episodes. Comedies such as , a workplace satire about commuters, aired its two seasons from 2018 to 2019, blending humor with in 13 episodes total. Reality series Teenage Boss, which challenged teens to manage family budgets, launched in 2016 and ran for one season, emphasizing through hosted segments by . Like the ABC3 period, ABC Me hosted more than 50 discontinued titles, prioritizing themes. As Me transitioned to ABC Entertains in June 2024, youth-focused shows like , a girls' soccer comedy-drama that premiered in 2017, were relocated to the new ABC Family channel to consolidate family programming. This rebrand aimed to enhance discoverability by dedicating ABC Entertains to general entertainment for tweens and teens, while moving younger kids' content to mornings or ABC Family. Discontinuations during these eras were influenced by broader factors, including a 56% drop in children's TV production in 2020–2021 due to quota changes and pressures on broadcasters. Several former series have garnered lasting legacy, particularly , an ABC3 ballet drama that aired three seasons from 2010 to 2013 across 65 episodes and developed a for its portrayal of teen aspirations and challenges in . Its impact includes inspiring spin-offs and ongoing fan engagement, highlighting the enduring appeal of ABC3 and ABC Me's youth narratives.

On-Air Talent

Current Presenters and Hosts

ABC Entertains maintains a repeat-heavy schedule with limited opportunities for original on-air presenting, relying primarily on artists and continuity announcers to link programs, deliver promos, and introduce movies or quiz show reruns. These roles are often filled by ABC veterans transitioning from previous youth-focused channels like ABC Me, ensuring seamless integration of entertainment content for a audience. The channel airs international acquisitions such as Penn & Teller: Fool Us, where guest Australian magicians occasionally feature in segments, contributing local flair through performances rather than dedicated hosting. A key element of on-air talent involves weekend Rage music blocks, particularly the Vault editions on ABC Entertains, curated by guest programmers who select and introduce video playlists. In line with the 2025 AusMusic Month celebrations, these specials emphasize Australian artists and inclusive representation in music programming. Recent contributors include Hatchie, who guest programmed on November 8, 2025, presenting a selection of dream-pop and indie tracks from her influences, marking her first full-length hosting since 2018.

Former Presenters and Hosts

During the ABC3 era (2009–2016), a core team of presenters handled on-air segments, bumpers, and shows aimed at children aged 7–12, with many selected through national auditions to embody energetic youth appeal. served as a host from 2009 to 2016, co-presenting the morning program Studio 3 alongside Amberley Lobo, where he led games, competitions, and guest interviews broadcast live from . Other key figures included , who hosted Prank Patrol from 2009 to 2013, and Ben Crawley, who fronted segments until 2011 before transitioning to host What Do You Know?. , known as "Hex," co-hosted Good Game: Spawn Point from 2010 to 2016, focusing on reviews for younger audiences. Additional ABC3 presenters contributed to the channel's ensemble style, appearing in interstitials and cross-promotions. Amberley Lobo co-hosted Studio 3 from its 2009 launch until 2014, while Hannah Wang joined early for Rush TV segments. Later additions included James Elmer (2011–2016), Tim Matthews (2014–2017), Ivy Latimer, Grace Koh, and Olivia Phyland, who rotated through Studio 3 and news-style updates like 3 News. These roughly 15 personalities formed rotating teams for channel bumpers, fostering a communal "ABC3 Presenters" identity that emphasized interactive, fun content to engage young viewers. Following the 2016 rebrand to ABC Me, which targeted tweens and teens with more mature programming, several ABC3 alumni continued briefly, but new hosts emerged for shows like Studio 3 (retooled as Me Studio). Bendixsen departed in 2016 after her Good Game: Spawn Point tenure, later moving to commercial television in 2017. ABC Me introduced presenters such as Ava Madon, Drew Parker, and Pip Rasmussen, who hosted segments until the channel's 2020 staff transitions. In June 2020, ABC-wide budget cuts led to redundancies affecting over 20 staff across entertainment divisions, including 14 roles in ABC Me's Melbourne production unit, resulting in the exit of several on-air talents like Madon, Parker, and Rasmussen. These former presenters collectively boosted youth engagement through diverse content, from gaming and pranks to news and adventures, shaping the channel's reputation for relatable, educational entertainment during its ABC3 and ABC Me phases.

Branding and Visual Identity

Logo Evolution

The logo of ABC Entertains has evolved through major rebrands since its inception as ABC3 in , reflecting shifts in and , with designs primarily handled by external and in-house creative teams. These changes emphasize simplicity, readability, and thematic alignment with the channel's programming focus, from children's energy to general entertainment. The original ABC3 logo, introduced on December 4, 2009, featured the "" text in the font alongside a bold "3" numeral in Futura Condensed, creating a clean, modern look symbolizing youthful energy and dynamism for children aged 6 to 15. Designed by the international collective , the logo incorporated vibrant, energetic elements in its accompanying visuals to evoke excitement and playfulness, aligning with the channel's launch as Australia's first dedicated kids' digital channel. It remained in use until September 18, 2016, appearing in on-screen bugs, promotional idents, and merchandise to build brand recognition among young viewers. On September 19, 2016, the channel rebranded to ABC Me, adopting a stylized lowercase "me" in the custom ABC Sans sans-serif font paired with the standard ABC circle logo, designed for mobile-friendliness and personalization to appeal to school-aged children shifting toward on-demand digital viewing. This update used a clean, approachable aesthetic with subtle gradient effects in promotional materials to convey individuality and accessibility. The logo was prominently used in on-screen bugs, idents, and app interfaces until June 2, 2024, supporting the channel's focus on interactive content for ages 8 to 15. The current ABC Entertains logo, launched on June 3, 2024, consists of the ABC circle followed by "Entertains" in ABC Sans font, maintaining continuity while introducing an amusement park-inspired theme in its visual extensions, featuring cyan and deep pink lighting elements to symbolize fun and thrill for a broader entertainment audience. Developed by ABC MADE, this design supports the channel's pivot to comedy, drama, and movies, with variants optimized for high-definition broadcasting. It appears in on-screen bugs, idents—as dynamic extensions of the static logo—and merchandise, with a technical refresh completed in a staged nationwide rollout from 11 to 26 June 2025 for MPEG-4 HD compatibility to enhance clarity across digital platforms.

Channel Idents and Graphics

The idents during the ABC3 era (2009–2016) emphasized playful animations designed to engage young viewers, often incorporating character cameos from popular programs and featuring 30-second skits with show mascots to build excitement around the schedule. These elements, produced by branding agency , reinforced the channel's energetic identity for children aged 6–15. From 2016 to 2024 under the Me branding, idents shifted to digital-themed visuals simulating app interfaces and featuring teen avatars in interactive scenarios, aligning with the channel's focus on tech-savvy youth content. Produced by Motion Foundry, these sequences used live-action footage blended with animated overlays to promote viewer participation, accompanied by remixed audio from the track "Unique (Me2U)" by . The rebrand to in 2024 introduced an motif for its idents, featuring dynamic sequences like rollercoaster trails with and deep light effects, spinning elements revealing the , and cheering parkgoers against a gradient backdrop with lights. The package used an upbeat soundtrack to evoke fun and escapism, maintaining the channel's family entertainment ethos. Technically, with further updates in 2025 following the MPEG-4 compression upgrade that enabled brighter colors and higher-quality broadcasts nationwide. These idents serve to ensure brand consistency in promos, commercial breaks, and introductions to programs like , integrating the evolving logo as a core graphical element.

Operations and Technical Aspects

Broadcast Standards and Upgrades

ABC Entertains launched on 3 June 2024 in standard definition () resolution, featuring English-language audio tracks with on-screen for . This format aligned with the channel's predecessor, ABC Me, which had maintained SD broadcasting following an earlier network-wide upgrade to (HDTV) for primary ABC services in 2012. The 2024 rebranding from ABC Me to ABC Entertains maintained the SD format with 16:9 aspect ratios across its programming to enhance viewing on modern displays. Audio standards included English tracks, with available for the majority of broadcasts to support diverse audiences. These specifications ensured compliance with Australian standards under the Broadcasting Services Act. A significant upgrade occurred in , when the ABC announced on 19 May the conversion of ABC Entertains to MPEG-4 encoded HD, transitioning from SD to full 1080i resolution for improved picture quality and compression efficiency. The rollout began on 11 June 2025 in a manner by region and was completed nationwide by late June 2025, eliminating SD broadcasts entirely and providing sharper visuals for viewers with HD-capable equipment. This enhancement built on prior technical advancements. Accessibility features were prioritized throughout, with closed captions provided in compliance with ACMA rules for national broadcasters on multichannels, ensuring inclusivity for hearing-impaired viewers. Operational challenges, including 2020 budget reductions totaling $84 million that led to cuts in programming and staffing, delayed minor technical upgrades such as enhanced subtitle synchronization and interim compression improvements. Despite these setbacks, ABC Entertains adhered to evolving standards, focusing resources on the 2025 HD transition to deliver reliable, high-quality broadcasts.

Availability and Distribution

ABC Entertains is broadcast on logical channel number 23 (LCN 23) nationwide in via using the standard. The channel provides full coverage in metropolitan and regional areas, with comprehensive national reach established since the expansion of ABC's digital multicast services around 2010. Regional blackouts are rare, supported by the ABC's extensive transmission infrastructure that ensures near-universal accessibility across the country. Full episodes and catch-up content from ABC Entertains are integrated into the 's streaming platform, ABC iview, available since the channel's original launch as ABC3 in 2009. Most programs offer catch-up viewing for up to 30 days post-broadcast, allowing viewers to access recent episodes on demand via web browsers, smart TVs, and the ABC iview . In 2025, the service expanded features for seamless ABC Entertains playback on smartphones and tablets, coinciding with HD upgrades that enhanced streaming quality. Access to Entertains is limited to due to international content rights agreements, with enforced on streaming platforms. While some overseas Australian communities use VPNs to view the channel, this method is not officially supported or endorsed by the . Within the ABC Television network, ABC Entertains forms a key part of the multi-channel ecosystem alongside ABC TV, ABC Family, and ABC Kids, delivering specialized entertainment programming. The channel operates continuously, providing content availability without scheduled downtime. Following its June 2024 rebrand, ABC Entertains saw a 62% increase in weekly reach to 1.5 million viewers as reported in October 2024. This growth underscores the channel's strengthened appeal within the 's digital and broadcast portfolio.

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