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AT&T SportsNet

AT&T SportsNet was a group of regional sports networks (RSNs) in the United States that broadcast live professional sports events, highlights, and original programming primarily serving the , , and Southwest regions. The networks originated as affiliates of the Fox Sports Net (FSN) system before being acquired and rebranded as Root Sports in April 2011 by a consortium including . In July 2017, following AT&T's acquisition of , the Root Sports channels in , , and Southwest were rebranded as AT&T SportsNet to align with AT&T's branding. Ownership transitioned to in 2022 after the merger of and . AT&T SportsNet Pittsburgh, which traces its origins to a regional sports network launched in 1986 to broadcast Pittsburgh Pirates games, carried games from the MLB's Pittsburgh Pirates, NHL's Pittsburgh Penguins, and NFL's Pittsburgh Steelers preseason and locally produced content. AT&T SportsNet Rocky Mountain, covering Colorado and parts of Utah, Wyoming, Montana, New Mexico, and Idaho, broadcast Colorado Rockies (MLB) games and select Utah Jazz (NBA) contests. AT&T SportsNet Southwest served Texas and surrounding areas with Houston Astros (MLB) and Houston Rockets (NBA) games, along with some San Antonio Spurs (NBA) broadcasts. In 2023, amid the declining viability of the traditional RSN model, Warner Bros. Discovery announced its exit from the business, leading to the networks' closure or sale by year's end. AT&T SportsNet Rocky Mountain ceased operations on October 6, 2023, with Rockies games moving to a direct-to-consumer streaming service. AT&T SportsNet Pittsburgh was sold to Fenway Sports Group (owners of the Penguins) and the Pirates, rebranding as SportsNet Pittsburgh effective January 1, 2024. Similarly, AT&T SportsNet Southwest was acquired by the Astros and Rockets organizations and relaunched as Space City Home Network on October 3, 2023. The AT&T SportsNet brand was fully discontinued following these transactions.

History

Origins as Root Sports

Root Sports was established in 2011 as a effort by Sports Networks, transforming three former Fox Sports Net affiliates into a unified brand focused on local team partnerships and high-definition programming. Announced on December 17, 2010, the initiative targeted markets in , the Northwest, and the Rocky Mountain region, with the networks officially launching on April 1, 2011, coinciding with the start of the season to capitalize on live game broadcasts. This move aimed to create a more localized identity, emphasizing "rooting" for home teams through dedicated coverage in each region. The Root Sports Southwest network was later added on November 17, 2014. The networks formed key partnerships with professional sports teams from the outset, securing regional broadcast rights for Major League Baseball's Pittsburgh Pirates, Seattle Mariners, and Colorado Rockies, providing extensive coverage of their regular-season games, including over 150 live telecasts per team annually in high definition. In the National Basketball Association, initial agreements included the Utah Jazz for the Rocky Mountain region, with broadcasts featuring pregame analysis and postseason highlights where applicable; rights to the Houston Rockets were secured later for the Southwest market launched in 2014. Additionally, Root Sports Pittsburgh held exclusive rights to National Hockey League games for the Pittsburgh Penguins, televising at least 70 regular-season contests through long-term deals extending into the late 2020s. These partnerships were bolstered by initial distribution agreements with major cable providers such as Comcast and Time Warner Cable, ensuring wide availability in team territories while prioritizing HD formats to enhance viewer experience with crisp visuals of fast-paced action. Complementing professional sports, Root Sports incorporated college athletics into its early programming slate, airing select games from conferences like the Big Sky and events involving regional universities such as and , often in partnership with institutions to expand audience reach. A notable early development was the acquisition of broadcast rights previously held by other networks in select markets, allowing Root Sports to consolidate coverage for teams like and Mariners under one banner. This foundational structure positioned the networks as primary outlets for live regional sports, with an emphasis on community engagement through team-specific content.

Acquisition by DirecTV and AT&T

In 2009, completed a merger with Entertainment, Inc., a of that owned the regional sports networks FSN , FSN Rocky Mountain, and FSN Northwest, effectively bringing full operational control of these channels under Sports Networks. The transaction, completed on November 19, , integrated Liberty's sports assets into 's portfolio, allowing for unified management and programming strategies across the networks that would later become Root Sports. This move positioned as the primary owner, enabling the company to leverage its satellite distribution capabilities to enhance the networks' reach in their respective markets. The acquisition facilitated operational changes, including the consolidation of production facilities and the development of shared content strategies tailored to local teams. Following the merger, the networks expanded their carriage agreements with major multichannel video programming distributors (MVPDs), such as and , to broaden subscriber access in key regions like the Rocky Mountain area and the Southwest. These deals increased the networks' availability on cable systems, supporting growth in viewership for live game broadcasts and related content. Under DirecTV's oversight, the channels introduced new programming elements, such as dedicated pre- and post-game shows customized for regional franchises, enhancing fan engagement with analysis, interviews, and highlights specific to teams like the Colorado Rockies and Houston Astros. In 2015, acquired in a $48.5 billion deal, incorporating Root Sports—relaunched from the former FSN affiliates in 2011—into 's expanding and portfolio. The merger, finalized on July 24, 2015, after regulatory approvals from the FCC and Department of Justice, allowed to integrate the regional sports networks with its , and video services, aiming to create bundled offerings for sports fans. This shift further embedded Root Sports within a larger ecosystem, supporting continued investments in content and distribution while aligning with 's strategy to compete in the converging landscape.

Rebranding and Expansion

In July 2017, Sports Networks rebranded its regional sports networks—previously known as Root Sports Pittsburgh, Root Sports Rocky Mountain, and Root Sports Southwest—as to align more closely with 's national branding following the 2015 acquisition of . The rebranding, which took effect on July 14, introduced new logos, an updated graphics package incorporating photography and animation, and enhanced on-air elements to improve viewer engagement across the networks' coverage areas. Following the rebrand, AT&T SportsNet expanded its programming lineup with original content, including studio shows like Behind the Bench for in-depth analysis and the documentary series Mile-High Stories focusing on regional sports narratives. The networks also broadened coverage of affiliates, such as select games from the (Triple-A affiliate of the ) and the Wilkes-Barre/Scranton Penguins (AHL affiliate of the ), to provide more comprehensive local sports content. By 2020, the three AT&T SportsNet channels collectively reached over 13 million households across 22 states, reflecting steady growth in distribution amid increasing trends. This expansion was supported by key long-term agreements with professional teams, including multi-year extensions in 2019 with Major League Baseball's and Colorado Rockies, ensuring continued exclusive local coverage of their games alongside NBA's and NHL's .

Financial Challenges and 2023 Shutdown

In April 2022, AT&T completed the spin-off of its WarnerMedia division, merging it with Discovery, Inc. to form Warner Bros. Discovery (WBD), which inherited ownership of the AT&T SportsNet regional sports networks (RSNs). This restructuring positioned WBD to manage the networks amid an already challenging media landscape, but the acquisition exacerbated existing financial strains inherited from the DirecTV era. The AT&T SportsNet channels encountered severe economic pressures primarily driven by widespread , which eroded their subscriber bases and diminished carriage fees from pay-TV providers. This trend, affecting the broader sector, was compounded by escalating sports rights fees that outpaced , rendering the traditional model increasingly unviable. By , the U.S. pay-TV had lost millions of subscribers annually, with major operators shedding nearly 8% of their video customers that year alone, intensifying issues for sports-focused networks like AT&T SportsNet. On February 24, 2023, WBD informed teams affiliated with AT&T SportsNet , Rocky Mountain, and Southwest of its decision to exit the business, stating that the networks lacked sufficient funds to cover imminent rights payments without external support. To avert Chapter 7 bankruptcy , WBD proposed transferring network operations and to the respective teams and leagues at no cost, giving them until March 31, 2023, to agree. Subsequent developments underscored the collapse of these efforts, as negotiations failed to prevent operational wind-downs across the networks. In May 2023, WBD implemented layoffs affecting over 50 employees in its sports division, primarily in digital operations, as part of cost-cutting amid the impending shutdown. By August 3, 2023, during its Q2 earnings call, WBD confirmed that the channels would cease operations by the end of 2023, citing persistent unprofitability and a strategic pivot away from linear RSNs. This marked the effective end of the AT&T SportsNet brand, with rights reverting to teams for alternative distribution arrangements.

Networks

AT&T SportsNet Pittsburgh

AT&T SportsNet Pittsburgh, originally launched as Root Sports Pittsburgh on April 1, 2011, served as the primary for the area, focusing on professional team coverage including Major League Baseball's , the National Hockey League's , and select preseason and training camp broadcasts of the National Football League's . The network's programming emphasized live game telecasts, with exclusive rights to the Pirates' full regular season schedule and the Penguins' home and select away games, while Steelers coverage was limited to non-prime-time preseason contests to complement over-the-air broadcasts on . Headquartered in studios on Pittsburgh's , the network produced a range of tailored to its audience, including pregame and postgame analysis shows such as Pirates Live for coverage and Penguins Report for insights, which featured team news, player interviews, and expert commentary to engage fans year-round. These productions highlighted the network's role in fostering community connection to the teams, with the Steel City-themed studio serving as the hub for road game coverage and original content. In August 2023, announced the shutdown of all AT&T SportsNet channels by the end of the year amid broader financial challenges in the industry. However, the Pittsburgh outlet avoided full closure through an acquisition by the , whose controlling ownership is held by , leading to a rebranding as effective October 2, 2023. The subsequently joined as co-owners in December 2023, securing the network's continuation with retained broadcast rights for both teams and expanded Steelers preseason coverage. As of 2025, SportsNet Pittsburgh remains operational under daily management by New England Sports Network (NESN), a Fenway Sports Group affiliate, maintaining its North Shore studios while enhancing digital access through the SNP 360 streaming service, which offers live games, on-demand content, and a six-month season pass option for $99.99 to accommodate cord-cutters. This transition has ensured uninterrupted team coverage, with over 220 annual live Pirates and Penguins games available via the platform, alongside continued production of signature shows.

AT&T SportsNet Rocky Mountain

AT&T SportsNet Rocky Mountain was a serving viewers in , , Idaho, Montana, and Wyoming. The network primarily broadcast games for the Rockies and National Basketball Association games for the through the 2022–23 season. In addition to professional sports, it aired college athletics, including football and men's basketball from the Mountain West Conference. The network's programming emphasized live game coverage, pre- and post-game analysis, and original content tailored to regional audiences, with subfeeds to accommodate time zone differences across its footprint. For the Rockies, it held exclusive regional rights, televising the majority of non-nationally broadcast games, while broadcasts reached fans in and parts of the surrounding states until the expiration of those rights at the end of the . events provided supplementary programming, featuring key matchups from member institutions like and . AT&T SportsNet Rocky Mountain ceased operations on October 6, 2023, when all full-time employees were laid off, marking the network's effective shutdown without a buyer or direct successor regional sports network. Following the closure, Colorado Rockies games shifted to MLB.TV for out-of-market streaming and select over-the-air broadcasts on KUSA-TV (9News) in the Denver market, with the team launching its own direct-to-consumer service, Rockies.TV, for the 2024 season. The Utah Jazz transitioned their local broadcasts to KJZZ-TV, a Sinclair Broadcast Group-owned station, beginning with the 2023–24 season, airing over 70 games over-the-air and via streaming on Jazz+.

AT&T SportsNet Southwest

AT&T SportsNet Southwest was a serving the metropolitan area in , primarily broadcasting games of the Houston Astros and games of the . The network held exclusive local television rights for these teams, covering all non-nationally televised regular-season games, postseason appearances when applicable, and select contests. Key programming on AT&T SportsNet Southwest included live broadcasts of Astros and Rockets games, along with pregame and postgame analysis shows such as Astros Extra and Rockets Live. The network also aired select matches for the through the 2023 season, providing English-language coverage of home and away games in the local market. Additional content featured team-specific studio programming, coaches' shows, and highlights from minor league affiliates of the Astros, though the primary focus remained on the major league teams. On September 30, 2023, the Houston Astros and organizations acquired AT&T SportsNet Southwest from as part of the broader exit of the parent company from the business. The acquisition allowed the teams to retain control over their local broadcasting rights, with the network relaunching as on October 3, 2023, under joint ownership by the two franchises. As of 2025, continues to serve as the exclusive local broadcaster for Astros and Rockets games, with a growing emphasis on streaming distribution through virtual MVPDs rather than traditional cable-only access. The network is carried on platforms including Fubo and , enabling cord-cutters to access live games and original content via app-based services in the team's regional territory. Select non-game programming, such as coverage, has aired over-the-air on KIAH-TV ( 39) in , expanding reach beyond pay-TV subscribers.

Related Services and Successors

Streaming and Digital Platforms

In 2018, AT&T SportsNet launched a dedicated and to enable authenticated streaming of live games and content for subscribers of participating pay-TV providers, including integration with AT&T U-verse for seamless access on devices such as smartphones, tablets, and smart TVs. The allowed users to watch regional sports coverage away from home, provided they were within the designated broadcast territory, marking an early step in the network's shift toward digital delivery amid rising trends. Access to live games through the required via a valid or , ensuring that only subscribers could like NBA, NHL, and MLB matchups. This model peaked in usage during high-profile events, such as the 2022 NHL playoffs for the , where authenticated viewers gained expanded out-of-home streaming options across supported platforms. However, the service faced inherent limitations due to (RSN) structures, including strict restrictions that prevented viewing outside local markets and limited national distribution enforced by league agreements with MLB, NBA, and NHL. These rules prioritized protecting local broadcast rights, often frustrating fans seeking broader digital access and highlighting the challenges of RSN streaming in a fragmented media landscape. Following the shutdown of 's operations in 2023, successor networks adopted more flexible digital strategies influenced by the original app's framework but emphasizing () options to bypass traditional cable dependencies. SportsNet Pittsburgh introduced the SNP360 app in April 2024, offering a subscription model at an of $17.99 per month (later adjusted to $21.99 monthly or $99.99 for a six-month season pass), which provides 24/7 access to over 220 live and games, pre- and post-game shows, and original programming for fans in , West Virginia, eastern , and parts of without requiring a full pay-TV bundle. In contrast, the Houston-based , which assumed Astros and Rockets post-2023, has maintained a primarily linear distribution model through cable and select streaming services like and as of late 2025, with streaming plans in development but not yet implemented due to ongoing carriage agreements. These evolutions reflect a broader trend toward app-centric, subscription-based platforms that enhance while navigating territorial constraints.

Companion Channels and Over-the-Air Transitions

AT&T SportsNet operated companion channels branded as AT&T SportsNet Plus, which functioned as overflow feeds to accommodate simultaneous sports broadcasts on the main network. These channels were available as digital sub-channels to providers and were primarily utilized during scheduling conflicts, such as NHL playoff doubleheaders for the in 2020. The Plus channels required an additional subscriber fee, with add-ons typically costing around $5 per month in successor markets like . Usage extended to MLB markets served by AT&T SportsNet, including overflow for doubleheaders involving the Colorado Rockies and Houston Astros when national broadcasts preempted primary coverage. With the shutdown of AT&T SportsNet networks by the end of 2023, the Plus channels were discontinued across all affiliates. Successors have maintained similar overflow capabilities; for instance, continues to provide extra programming and alternate feeds for and games, available on select providers throughout the territory. In the wake of the AT&T SportsNet closure, affected teams shifted toward over-the-air () partnerships to broaden free access to games. The established a deal with in , airing over 80 games per season for free OTA starting with the 2023-24 NBA campaign, alongside a streaming option. The Colorado Rockies, after relying on league-produced streaming for their 2024 season, partnered with KTVD (channel 20) in 2025 to simulcast 10 games OTA, beginning May 23 against the Yankees, with five also airing on KUSA/9News. For the Houston Astros, the transition post-2023 focused on the rebranded for primary coverage, with select games made available via OTA affiliates like (CW39) to enhance local reach during the 2024 season.

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