Alien Blue was a popular iOS application designed for browsing and interacting with Reddit, developed by independent programmer Jason "Jase" Morrissey.[1] Launched in 2010, it quickly gained a dedicated user base due to its intuitive interface, offline reading capabilities, and features like customizable themes and gesture-based navigation, making it one of the most downloaded third-party Reddit clients on the App Store.[2] In October 2014, Reddit acquired Alien Blue, along with its codebase and Morrissey himself, who joined the company as a developer; to celebrate, the app was temporarily offered for free and officially endorsed as Reddit's primary mobile client. By April 2016, Reddit discontinued Alien Blue in favor of a redesigned official app, removing it from the App Store while preserving its legacy as a foundational tool in mobile social media access.[3] Despite its retirement, Alien Blue's open-source elements and nostalgic appeal continue to influence third-party Reddit clients and user discussions on alternative platforms.[4]
History
Early development and release
Alien Blue was developed by Jason "Jase" Morrissey, an independent software engineer based in Melbourne, Australia, who created the app as a third-party client for browsing Reddit on iOS devices.[2] Morrissey built Alien Blue from the ground up to provide an intuitive touch-screen experience, drawing inspiration from the need for a more user-friendly alternative to Reddit's official iOS app, iReddit.[5] The project emphasized clean design and seamless navigation of Reddit's content, positioning it as a distinct option in the early mobile Reddit ecosystem around 2010.[2]The initial version launched as a free iOS app for iPhone and iPod Touch, featuring core browsing capabilities powered by the RedditAPI.[6] It adopted a freemium pricing model, offering basic functionality at no cost while providing in-app purchases—such as a $2 "Pro" upgrade—for advanced features like multiple account support and enhanced viewing modes.[2] Described as a "commercial open source" project, Alien Blue made its source code publicly available on GitHub to promote transparency and community contributions, though monetization remained tied to app sales and upgrades.[6]Early development focused on rapid iterations to expand compatibility and usability. A key update introduced iPad support through the "Alien Blue HD" edition, version 1.2, released on September 15, 2010, which optimized the interface for the larger screen while maintaining the app's signature simplicity.[7] This expansion helped solidify Alien Blue's reputation as a leading Reddit client, eventually leading to its acquisition by Reddit in 2014 as a validation of its widespread adoption.[2]
Acquisition by Reddit
On October 15, 2014, Reddit announced the acquisition of Alien Blue, purchasing the app's assets and hiring its sole developer, Jase Morrissey, to integrate it into the company's operations.[2][8] This move marked Reddit's first official iOS client, as the platform had previously lacked a dedicated mobile application and relied on third-party options.[1] Alien Blue's selection stemmed from its status as the most downloaded third-party Reddit client, bolstered by years of close collaboration between Morrissey and Reddit's team, which had already informed several app improvements prior to the deal.[9][8]Immediately following the acquisition, Alien Blue underwent significant changes to align with its new official role. The app was rebranded as the "Reddit Official Client," received a updated icon for consistency with Reddit's branding, and made entirely free, with all previously paid Pro features—such as multiple accountsupport, advanced filtering, and tilt viewing—unlocked for all users.[10][1] To promote the transition, Reddit offered a temporary one-week promotion starting October 15, 2014, featuring the app prominently in the App Store and providing free access to Pro upgrades.[10][8] Users were guided to download the relaunched version, which preserved core functionality while enabling seamless transfer of settings from prior installations.[8]Morrissey joined Reddit's engineering team in Melbourne, where he continued development to bridge the gap toward a fully in-house mobile solution.[2][9] This integration allowed for ongoing enhancements tailored to Reddit's ecosystem, serving as an interim official app while the company built its native offerings. Post-acquisition, the app received regular updates through early 2016, culminating in version 2.9.10 released on March 11, 2016, which incorporated Reddit-specific improvements such as enhanced authentication via OAuth, better media handling for features like GIF support, and optimizations for community interactions including Ask Me Anything (AMA) threads.[3][11]
Discontinuation
On April 7, 2016, Reddit announced the discontinuation of Alien Blue, its official iOS app since the 2014 acquisition, in favor of newly developed in-house applications for both iOS and Android.[3] The decision stemmed from the realization that modernizing Alien Blue's existing infrastructure would be slower and more resource-intensive than building a fresh codebase capable of scaling to millions of users and supporting unified cross-platform features.[12]Following the announcement, Alien Blue was promptly removed from the iOS App Store to avoid user confusion with the new official app, preventing new downloads while allowing existing installations to remain accessible.[3] Users who had previously purchased Pro features retained full access to them without additional cost, and the paid iPad variant stayed available for re-download by prior owners until a dedicated tablet version of the new app could be released.[12]The app's last official update occurred on March 11, 2016 (version 2.9.10), leaving it without enhancements for subsequent iOS versions or Reddit platform changes. Alien Blue remained functional on existing installations for several years thereafter. However, Reddit's June 2023 API access changes, which introduced paid tiers and rate limits, broke new logins and some features for unmaintained third-party and legacy apps, including Alien Blue. As of November 2025, limited read-only access is still possible on older iOS devices (such as iOS 6-9) with prior authentication, though full functionality is no longer supported.[13] Additionally, a macOS port that had been in early planning stages prior to the acquisition was abandoned amid the shift to the new app ecosystem.[12]
Features
Core functionality
Alien Blue provided a streamlined interface for accessing Reddit content, featuring a card-based design that displayed posts in a visually organized feed with infinite scrolling to load additional items seamlessly. Users could browse subreddit feeds by navigating through a dedicated sidebar or search bar, allowing quick access to specific communities or content via keyword queries. Upvoting and downvoting were facilitated through intuitive gestures, such as taps on post cards, with visual feedback indicating vote status through color changes in score displays.[14][15]Comment threading was supported with collapsible replies, enabling users to expand or hide nested discussions with swipes or taps for a clutter-free reading experience. The app included a "speed read" button, activated by double-tapping text posts, to present content in a fullscreen, distraction-free mode optimized for quick scanning. Search functionality extended to jumping directly to subreddit details or submitter profiles from individual posts, enhancing navigational efficiency.[14][15]Core user actions encompassed secure login to Reddit accounts, enabling personalized interactions like posting links or text, commenting on threads, and submitting stories to subreddits. Direct image uploads were integrated via Imgur, allowing users to attach photos seamlessly when creating posts or replies without leaving the app. Notifications alerted users to new mentions, private messages, and subreddit activity, primarily through in-app indicators, with push alerts available for select events like incoming messages.[16][17]For subreddit moderators, basic tools included access to approval queues for reviewing pending posts, options to remove or approve submissions, and template-based messaging for handling user reports and notifications. These features provided essential moderation capabilities without advanced customization. Optional Pro upgrades enhanced core tools, such as adding link previews in comments, but the baseline experience remained accessible in the free version.[17][18]
Advanced and platform-specific features
Alien Blue offered a Pro tier upgrade, initially available as a $2 in-app purchase, which unlocked enhanced functionalities beyond the core browsing experience.[19] Following Reddit's acquisition in 2014, the Pro features were made free for a limited time. In 2016, as discontinuation approached, existing Pro users were gifted a four-year Reddit Gold subscription.[11] Key Pro-exclusive capabilities included a tilt-to-scroll gesture for hands-free navigation through comments and threads, support for managing multiple Reddit accounts seamlessly, an option to "hide all" NSFW content for filtered viewing, and advanced theming options to customize the app's appearance.[7][1][20]Complementing these upgrades, Alien Blue incorporated a night mode feature designed as a dark theme to reduce eye strain during low-light reading sessions, which users could toggle manually via settings.[19] This mode adjusted contrast and brightness for comfortable extended use, particularly beneficial for nighttime browsing.[21]For iPad users, Alien Blue released an "HD" version on September 15, 2010, optimized for the device's larger screen, featuring a collapsible sidebar in landscape orientation for navigation alongside content viewing, and enlarged thumbnails for improved visual navigation of posts and images.[7]Moderator-specific enhancements in Alien Blue, accessible primarily through the Pro tier, provided advanced tools such as bulk actions for approving or removing multiple posts efficiently, and flair management capabilities to assign and edit subreddit labels directly within the app.[17] These features streamlined community oversight, including template-based messaging for consistent notifications to users about moderation decisions.[18]Although conceptualized for broader platform expansion, Alien Blue included plans for a native macOS version teased in June 2011, intended to mirror the iOS interface with desktop syncing for accounts and preferences; however, it was never released due to the app's eventual discontinuation.[22]
Reception and legacy
Critical and user reception
Alien Blue received widespread critical acclaim for its superior design and functionality among third-party Reddit clients. In 2014, TechCrunch described it as "pretty much the undisputed champ" for browsing Reddit on iOS, highlighting its dominance in the category and quoting Reddit's then-head of Strategic Partnerships, Ellen Pao, who called it "the most popular reddit app on iOS" and stated, "We think Alienblue is great."[2] By 2016, as Reddit transitioned away from the app, The Verge praised Alien Blue as "the most polished and most used third-party Reddit app," noting its unique and refined take on mobile Reddit navigation that influenced subsequent official developments.[3]The app's popularity was evident in its market position and user base prior to Reddit's acquisition. It stood as the leading iOS Reddit client, with widespread recognition among active users and consistent high rankings in the App Store.[1]Forbes echoed this in 2014, affirming Alien Blue as "the most popular Reddit app for iPhones and iPads."[1]User feedback consistently highlighted the app's intuitive user interface, swift performance, and extensive features that surpassed the web version's capabilities, making it a dependable tool for daily Reddit engagement. Many users appreciated its clean layout, inline previews, and gesture-based navigation, such as swiping to collapse comments, which enhanced readability and efficiency.[3]Engadget noted in 2014 that it enabled seamless browsing, voting, and content submission, contributing to its appeal for on-the-go use.[8]Despite its strengths, early versions faced some criticisms for occasional bugs, such as issues with image loading from certain URLs like Imgur albums, which required updates to resolve.[23] Additionally, pre-2014 iterations had limitations in native video support, often relying on external players rather than integrated playback, which some users found cumbersome compared to later enhancements.[10]Following its discontinuation in 2016, user sentiment toward Alien Blue became mixed, with many expressing nostalgia for its straightforward simplicity in contrast to the perceived feature bloat in Reddit's official app. Loyalists valued its lightweight design and lack of intrusive elements, though the transition prompted Reddit to offer incentives like free Reddit Gold subscriptions to ease the shift.[24] The acquisition briefly boosted its visibility as the official client, but the eventual replacement underscored a divide between those who preferred its polished minimalism and users adapting to newer iterations.[3]
Ongoing use and influence
Despite its official discontinuation in April 2016, Alien Blue continues to function on legacy iOS devices for users who have it installed, as Reddit confirmed at the time that the app would remain operational without further updates or App Store availability.[12] Although subsequent API updates, including Reddit's 2023 pricing changes, have limited its interactive features—preventing posting and commenting while allowing browsing—the app remains usable for reading content on compatible older iOS versions such as iOS 6 on compatible hardware.[25][13]A dedicated user base persists, with many holdouts citing preferences for Alien Blue's interface and performance over the official Reddit app, often resorting to sideloading methods or emulators to maintain access on newer devices. Community efforts, including tweaks for login on jailbroken devices, continue to support its use despite these limitations. The r/AlienBlue subreddit remains a hub for these discussions, fostering community efforts around preservation and workarounds. This retention underscores Alien Blue's enduring appeal among users nostalgic for its streamlined experience.Alien Blue significantly shaped Reddit's official mobile app, serving as the foundation for the 2016 iOS and Android launches, which incorporated its core design elements like the card-based UI for content presentation.[3] The app's acquisition highlighted the value of third-party clients to Reddit's mobile growth, a theme that resurfaced in the 2023API pricing controversies, where developers and users protested changes that threatened similar independent apps, drawing parallels to Alien Blue's fate.[26]As a legacy artifact, Alien Blue's open-source codebase on GitHub, archived as read-only in August 2024, continues to inspire forks and developer projects, symbolizing Reddit's early struggles with mobile accessibility before in-house development matured.[27] Creator Jason Morrissey joined Reddit's engineering team post-acquisition in 2014, contributing his expertise to the platform's evolving mobile infrastructure.[2]Culturally, Alien Blue is often referenced in Reddit communities as emblematic of the "golden era" of third-party clients, evoking memes and discussions about superior pre-official-app browsing before increased commercialization.[28] Its discontinuation amplified user loyalty, sustaining positive reception that influences ongoing advocacy for user-centric app development.