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Alix Earle

Alix Ashley Earle (born December 16, 2000) is an American social media influencer and content creator recognized for her videos featuring "get ready with me" (GRWM) routines that detail makeup application, fashion choices, and lifestyle glimpses, which propelled her to viral fame starting in 2022. Graduating from the with a degree in digital communications and , Earle initially built her audience through authentic, relatable content amid college life before transitioning to full-time influencing post-graduation in 2022. Earle's rapid ascent yielded over 7.7 million followers and a combined reach surpassing 12 million across platforms by 2025, earning her inclusion on ' Top Creators list with reported annual earnings of $8 million from sponsorships, product promotions, and ventures like her podcast. Her influence extends to brand partnerships that often drive consumer trends in and apparel, reflecting a rooted in high-engagement, aspirational content rather than traditional media pathways. Among notable controversies, Earle addressed resurfaced posts from age 13 on where she repeatedly used the N-word, issuing an apology in August 2024 while denying unrelated claims of attempting to trademark the slur; the incident highlighted scrutiny over her pre-fame online history amid her privileged background as the daughter of a wealthy construction executive.

Early Life and Family Background

Childhood and Upbringing

Alix Earle was born on December 16, 2000, in , to Thomas "TJ" Earle, a , and Alisa Earle, a former stay-at-home mother. She grew up primarily in Wall Township, an affluent area along the Jersey Shore, alongside her younger sister Ashtin, born in 2003. Earle's early childhood was disrupted in 2008, when her father’s extramarital affair with Ashley Dupré became public amid a related , occurring while Earle was in second grade. The ensuing media attention led to paparazzi presence at the family home, prompting Earle to temporarily stay with relatives; she later learned details of the affair in fourth grade through online searches, describing it as a moment when her "world crashed down." Her parents separated around this period, with the divorce finalized in 2013, after which Thomas Earle married Dupré that October. The transition created initial tensions, as Earle and her expressed hostility toward Dupré through pranks such as placing in her shoes, amid the arrival of three half-siblings—Izabel, , and James Earle II—born to Thomas and Dupré post-marriage. Earle has recounted overhearing parental arguments during elementary school and shielding her by distracting her with games, while facing linked to the , including restrictions on playdates by other parents. Despite these challenges, her upbringing benefited from her father's business success, providing a comfortable environment in New Jersey's coastal communities.

Family Dynamics and Influences

Alix Earle's parents, Thomas "TJ" Earle and Alisa Maniaci, met while attending in , in the early 1990s, and married before welcoming Alix on December 16, 2000, followed by her sister Ashtin in April 2003. The family resided in affluent , where Thomas, a company owner, provided that later supported Alix's early endeavors, including funding for her initial videos and brand collaborations. Alisa, who worked in , maintained primary custody after the 2013 , fostering a close bond with her daughters amid the separation's emotional fallout. The family dynamics shifted dramatically in 2008 when Thomas's extramarital affair with Ashley Dupré—a figure known from her involvement in the —became public, leading to intense media scrutiny that Alix later described as shattering her childhood stability at age 7 or 8. The finalized in 2013, the same year Thomas married Dupré, introducing blended family elements including half-siblings Izabel, , and Thomas Earle, born from that union. Alix has recounted initial resentment toward her stepmother but credited time and for reconciliation, noting in a 2023 podcast interview that the experience taught her resilience and the value of forgiveness, influencing her public persona of transparency about personal struggles. Thomas's role as a provider extended beyond finances; Alix has highlighted his encouragement of her independence, including gifting her a at 16 that enabled her outings and early influencer activities, though she emphasized earning her own success to avoid perceptions of . Alisa's influence emphasized emotional grounding, with Alix describing her mother as a stabilizing force who prioritized discussions, shaping Alix's openness about and in her content. Sibling relationships remain supportive, particularly with Ashtin, who shares a similar interest in , and the half-siblings, evidenced by Alix's 2025 tribute to one of them, reflecting evolved family cohesion despite early tensions.

Education

Earle attended in , where she participated in the dance team. She enrolled at the in 2019, pursuing a (BBA) with a focus on . Earle balanced her studies with the rise of her presence, attending classes while managing and events during her junior and senior years. She graduated in May 2023. Following her graduation, Earle established a at the University of Miami's Herbert Business School to support outstanding business students.

Rise to Prominence

Initial Social Media Engagement

Alix Earle began engaging with social media in her early teens, creating an account and posting initial lifestyle and fashion content around 2013. She initially experimented with platforms including and before shifting focus to , where she started uploading videos in late 2019 as a freshman at the . Early content featured casual, relatable clips of college life, such as applying makeup while discussing daily routines in "Get Ready With Me" (GRWM) format, which laid the foundation for her later style. Her initial growth was gradual and required consistent effort; by her sophomore year in 2020–2021, Earle had accumulated approximately 4,000 followers, primarily through Live streams that built interaction. She described this phase as involving three years of persistence, often adopting a "fake it till you make it" approach amid challenges like low visibility and the need to refine her authentic voice. These efforts emphasized transparency about personal experiences, including social activities and beauty routines, fostering early loyalty among a niche of peers interested in aspirational yet approachable content.

TikTok Breakthrough and Viral Success

Alix Earle's TikTok breakthrough occurred in late 2022, driven primarily by her "Get Ready With Me" (GRWM) videos that showcased authentic daily routines, makeup applications, and personal transparency. These videos contrasted with the often highly edited content of other influencers by featuring unfiltered depictions of her skin imperfections, such as , which resonated with viewers seeking relatable advice. Earle had begun posting on during her time at the in 2019, steadily accumulating around 4,000 followers by her sophomore year through live streams and early content experiments. However, it was not until the end of 2022 that her follower count exploded, with nearly 2 million new followers gained in a single month, reaching 2.4 million by . The viral momentum stemmed from specific GRWM videos that amassed millions of views, including one where Earle, already at 150,000 followers, detailed her routine and received over a million views, signaling the start of sustained growth. Her approach emphasized first-hand product testing and honest reviews, often highlighting affordable alternatives to luxury items, which appealed to a broad audience of young women. By leveraging TikTok's algorithm through consistent posting and engaging narratives, Earle transformed GRWM from a niche trend into a cornerstone of her content strategy, propelling her to one of the platform's fastest-rising creators. This period marked her shift from casual posting to professional , with videos frequently exceeding 10 million views each. Earle's success was further amplified by cross-platform sharing and audience interaction, leading to rapid expansion beyond . Metrics from social analytics indicate her engagement rates surged in , with like counts in the hundreds of thousands per video during phase. Independent reports confirm this growth was , fueled by algorithmic favoritism toward her high-retention, conversational style rather than paid promotion. By early 2023, her presence had solidified her as a key influencer in and lifestyle niches, setting the stage for broader commercial opportunities.

Career Developments

Content Creation and Platforms

Alix Earle primarily creates content on under the handle @alixearle, where she has amassed 7.7 million followers and 1.5 billion likes as of late 2025. Her signature format features "Get Ready With Me" (GRWM) videos, in which she documents her makeup routines, outfit selections, and personal anecdotes for various occasions, such as a dinner date on April 10, 2023. These chatty, relatable vlogs emphasize lifestyle elements like , products, and daily challenges, fostering a through direct . Earle employs a high-frequency posting strategy, often sharing multiple videos weekly across categories like preparation, events, and reflections to maintain viewer retention. On Instagram, under @alix_earle, Earle maintains approximately 5 million followers, using the platform for photo posts, stories, and promotional content that complements her TikTok output. This includes behind-the-scenes glimpses, brand endorsements, and teasers for her podcast, with an average engagement rate reflecting her likes-to-followers ratio of about 2.7%. Her YouTube channel, also @alixearle, features 254,000 subscribers and over 240 videos, primarily extending her vlog-style content and including video versions of podcast episodes, though it remains secondary to TikTok. Earle expanded into audio content with the launch of her podcast Hot Mess with Alix Earle on September 21, 2023, produced under Alex Cooper's Unwell Network and distributed on platforms including Spotify, Apple Podcasts, and YouTube. The weekly show delves into personal topics such as sorority experiences, relationships, and party culture, often with guest appearances, and has garnered 270,000 subscribers on its dedicated YouTube channel for video episodes. This format allows for longer-form discussions beyond the short-video constraints of social media, attracting 19.5 million views across episodes.

Podcasting Ventures

Alix Earle launched her Hot Mess with Alix Earle on September 21, 2023, producing episodes that blend personal vlogs, "get ready with me" (GRWM) segments, and discussions with special guests on topics ranging from relationships and to family dynamics. The show initially released new episodes weekly on Thursdays, amassing over 90 episodes by late 2025, with content often featuring co-host Ashtin Earle and focusing on candid, relatable anecdotes from Earle's life. The debuted under Alex 's Network, which Earle joined in August 2023 as part of the network's expansion into female-led content. Its first season concluded on September 12, 2024, with a finale episode addressing personal reflections, after which production paused amid Earle's reported professional friction with , leading to being dropped from in February 2025. Sources indicated tensions, including Earle's perception of unfavorable deal terms, though neither party publicly detailed the split. Earle announced plans to resume independent production in June 2025, with new episodes relaunching later that year to include behind-the-scenes content from her participation in , such as the October 17, 2025, episode on the "Earle Sisters Takeover." The podcast has sustained strong engagement, estimated at hundreds of thousands of monthly listeners, positioning it as a key extension of Earle's brand beyond .

Brand Partnerships and Commercial Activities

Alix Earle has secured numerous brand partnerships leveraging her influence, primarily through sponsored content on and , where she promotes beauty, fashion, and lifestyle products. Her collaborations often involve product endorsements, limited-edition releases, and campaign activations, contributing significantly to her income as a top creator. In 2025, estimated her annual earnings at $8 million, largely from such deals. Notable early partnerships include affiliations with Boutique, Revolve, , Rhode Skin, Tarte, and Too Faced, established during her TikTok ascent around 2023. She joined the Influencer Program in March 2023 and partnered with in May 2023, expanding into and travel endorsements. In August 2023, Earle collaborated with , featuring products such as Hoola Matte Bronzer, Cookie Highlighter, and Precisely, My Brow Pencil in promotional videos. Subsequent deals have included fashion and beverage activations. In January 2025, she launched "The Alix," a signature skinny jean with Frame denim, aimed at reviving the style among her audience. That June, Earle featured in Hawaiian Tropic's "Tana Sutra" SPF campaign, produced by BBH USA, emphasizing sun protection through themed content. In August 2025, she designed a limited-edition can for prebiotic soda brand Poppi, following their Coachella influencer activation. Additional beauty endorsements encompass Hero Cosmetics and Tower 28 products, with the latter highlighted for affordability under $30 per item. Earle's commercial value is underscored by reports of $450,000 per sponsored as of April 2025, reflecting demand from brands for her 7-million-plus followers and authentic promotional style. These activities prioritize brands seeking Gen Z engagement, with Earle maintaining control over content to align with her personal brand of relatable lifestyle promotion.

Influence and Reception

Achievements and Recognitions

Earle rapidly expanded her TikTok audience, gaining over 2 million followers in a single month amid her breakthrough with "Get Ready With Me" videos. By June 2024, she surpassed 7 million followers on the platform, reflecting sustained engagement driven by authentic lifestyle content. As of October 2025, her TikTok account maintains 7.7 million followers and has accumulated 1.5 billion likes, underscoring her influence in the beauty and niches. In recognition of her content creation success, Earle was selected for list in the category in , highlighting her role in generating $5 million in revenue that year through viral videos and brand integrations. She also appeared on the Local list earlier that year, noting her 1000% growth as a key factor in her ascent. Earle joined the inaugural TIME100 Creators list in July 2025, curated by TIME magazine to identify 100 globally influential digital voices, with her profile emphasizing her ability to drive product endorsements via nearly 12 million combined TikTok and Instagram followers. In 2023, she founded the Alix Earle Scholarship at the University of Miami, providing financial aid to junior and senior business students demonstrating entrepreneurial potential; by 2025, it had awarded multiple recipients, including expansions to support fields like entrepreneurship. Her prominence led to invitations to present major awards, including the Offensive Rookie of the Year at the 2024 and, alongside , the Favorite Female R&B Artist at the 2025 .

Cultural and Economic Impact

Alix Earle's rise has popularized the "get ready with me" (GRWM) video format on , transforming routine makeup applications into platforms for personal anecdotes that resonate with audiences, often incorporating discussions of , anxiety, and daily student life. This approach has fostered trends in beauty routines emphasizing relatability over perfection, with followers replicating her product recommendations in skincare, tanning, and hair styling. Her content's intimacy has been credited with redefining influencer storytelling, earning her a spot on TIME's 2025 100 Next Creators list for candid and insights. The "Alix Earle Effect" describes the rapid sell-outs of endorsed products, positioning her as a key driver of demand in the sector, where a single mention can deplete shelf stock and prompt brand responses, such as Pantene's limited-edition campaign launched on May 5, 2025, following her post about expired products. This phenomenon has established a marketing blueprint for brands, accelerating product launches and among young demographics in early 2023 and beyond. Economically, Earle generated $8 million in earnings during through content , podcasting, and partnerships, reflecting her leverage in the . She commands $450,000 per sponsored and $40,000 to $100,000 per , enabling deals like her 2025 ambassadorship for a canned brand. Her promotional power extends market influence, as brands capitalize on her 11.1 million cross-platform followers to boost sales in and categories.

Criticisms of Content and Lifestyle Promotion

Earle's "Get Ready With Me" (GRWM) videos, which detail her beauty routines and product usage, have drawn criticism for fostering among young audiences by showcasing luxury and mid-range beauty items that often sell out immediately after promotion, an phenomenon dubbed the "Alix Earle Effect." Critics argue this encourages impulsive purchases without regard for suitability or necessity, as followers replicate her routines despite varying skin types or budgets, leading to wasted spending and potential skin issues from mismatched products. For instance, in January 2023, Earle recommended a $10 Jamaican black typically marketed for textured , sparking backlash for cultural insensitivity and ineffective application on her straight hair, as noted in discussions and media reports. Her portrayal of an affluent, party-centric has been faulted for glamorizing excessive consumption and substance use, particularly in content depicting nightlife and social events that normalize heavy drinking for impressionable viewers. A April 2024 in The Michigan Daily highlighted how Earle's videos, centered on daily life including frequent partying, present these behaviors as aspirational, potentially contributing to dependency pathways among Gen Z users who view her as relatable despite her millionaire status. Commentators in student publications have labeled her a "toxic " for promoting unattainable standards of , wealth, and social excess, arguing her influence exploits naive younger demographics by equating validation with materialistic and hedonistic pursuits. As her content evolved toward more polished, brand-sponsored aesthetics by mid-2023, detractors contended it shifted from relatability to pure aspiration, alienating core fans who once appreciated her "messy" authenticity while pressuring viewers to emulate an increasingly extravagant persona funded by sponsorships exceeding $2 million annually. This transition, per analyses, reinforces unrealistic expectations of effortless glamour and financial ease, with Earle's promotion of high-cost items like and skincare lines criticized for ignoring economic disparities faced by her predominantly teen and young adult following.

Controversies

Racial Slur Allegations and Public Apology

In August 2024, screenshots resurfaced from Alix Earle's account dating to the summer of 2014, when she was 13 years old, showing her using the n-word multiple times in responses to questions, including derogatory comments directed at individuals. The posts, which had been deleted prior to resurfacing, prompted online backlash accusing Earle of , with critics highlighting the repeated use of the despite her youth. On August 26, 2024, Earle issued a public apology via Stories, stating, "I used a racial slur in the summer of 2014... I am taking accountability and want to make it clear that I was 13 years old and did not understand the deeply offensive meaning." She emphasized that such language "is absolutely not the way I speak or what I stand for," expressing deep remorse and attributing the incident to her immaturity at the time. Earle also denied unrelated claims that she had attempted to phrases from the old posts, calling them "absolutely ridiculous and untrue." Following further scrutiny, including additional resurfaced content alleging video evidence of her using the slur, Earle posted a second apology on August 31, 2024, across and Stories, reiterating her lack of understanding as a young teen and affirming her commitment to growth. She maintained that the remarks did not reflect her current values or speech patterns, though public reaction remained divided, with some accepting the context of her age and others questioning the adequacy of the apologies given the slurs' frequency. No legal actions or professional repercussions were reported directly stemming from the allegations.

Professional Feuds and Legal Issues

In 2024, Earle filed a $1 million lawsuit against the fitness apparel company in the UK, alleging after the brand terminated a sponsorship agreement due to backlash over her pro- posts following the October 7, 2023, attacks on . reportedly ended the deal amid pressure from activists opposing her stance, which Earle claimed violated the terms of their partnership that did not include political tests. The case was settled out of court in March 2025 for $1 million, with agreeing to the payment without admitting liability, highlighting tensions in influencer-brand relationships over geopolitical expressions. Earle has been embroiled in a reported professional feud with podcast host , stemming from the abrupt separation of Earle's podcast from Cooper's Unwell Network in early 2025. Speculation intensified when Cooper appeared to Earle in posts, including references to disloyalty and "hot messes," which fans interpreted as direct jabs amid Earle's departure to launch her show independently. Earle addressed the rift indirectly in August 2025, confirming tensions by stating she had moved on but acknowledging the network's role in her early podcasting success, without detailing contractual disputes. The fallout, attributed by observers to creative differences and Earle's growing independence, underscores competitive dynamics in the female-led podcasting space. Rumors of discord with her partner Val Chmerkovskiy surfaced during season 34 rehearsals in October 2025, fueled by perceived on-camera tension and Earle's emotional breakdown after a session, but both denied any feud, attributing strains to the show's high-pressure environment. No formal professional repercussions arose from these reports.

Family-Related Public Scrutiny

Alix Earle's family faced significant public attention beginning in , when her father, Thomas "TJ" Earle, a developer, was revealed to have had an affair with Ashley Dupré, a woman previously linked to the earlier that year. The affair's publicity drew paparazzi to the family's home in , exposing Earle, then approximately 8 years old, to scrutiny at a young age; she later recounted on the "Call Her Daddy" podcast in September 2023 remembering the day clearly, including photographers outside her school. The scandal contributed to the dissolution of Earle's parents' marriage, with Thomas Earle and Alisa Earle finalizing their in 2013, after which Thomas married Dupré later that year. Initial family tensions were exacerbated by the public nature of Dupré's past, leading Earle and her sister Ashtin to express hostility toward their new , as detailed in a September 2024 episode of Earle's "" podcast, where they described "years of fighting" before achieving a blended family dynamic. As Earle's social media fame grew post-2022, renewed interest in her family history amplified scrutiny, with online discussions and media recaps highlighting the affair's role in shaping her childhood and views on relationships. Earle has addressed this publicly, noting in interviews that the experience taught her resilience amid fame, including advice from Dupré on handling public pitfalls, though some outlets framed the blended family as controversial due to Dupré's prior notoriety. Despite the exposure, Earle has emphasized familial reconciliation, stating in 2023 that post-divorce she sought to rebuild a "core" family unit.

Personal Life

Romantic Relationships

Alix Earle was first publicly linked to MLB infielder in September 2022, following revelations in her "Hot Mess" about a brief romantic involvement that began amid personal challenges, including her struggles with and . The relationship ended by December 2022, with Earle stating on her that they had not been together "for a hot minute," attributing the split to incompatible lifestyles and her focus on personal growth. Earle began dating NFL wide receiver Braxton Berrios in early 2023 after meeting at a Gatsby-themed party in in February, when both were recently single following prior relationships. They were first spotted together publicly during the summer of 2023, sparking rumors, and made a joint appearance at the in July, though Earle described their status as "not exclusive" at the time. Earle officially confirmed the relationship in November 2023 via , posting affectionate photos and videos of their time together. The couple has maintained their partnership through 2025, navigating occasional breakup speculation fueled by rumors but demonstrating commitment through shared events and milestones, such as Earle organizing a surprise party for Berrios's 30th birthday on October 6, 2025. By September 2025, they had moved in together after approximately two years of dating, with Earle sharing glimpses of their cohabitation on platforms like . Berrios, who plays for the Houston Texans, and Earle have kept much of their personal dynamic private, though Earle has occasionally referenced the relationship's stability in interviews, contrasting it with her earlier experiences.

Lifestyle and Public Persona

Alix Earle cultivates a public persona emphasizing relatability and transparency through her content, particularly "Get Ready With Me" videos that chronicle her beauty routines and personal preparations. This approach has positioned her as an accessible influencer, blending aspirational with candid discussions of everyday challenges like skin imperfections and struggles. Her branding invites followers into her life, fostering a sense of companionship amid her rise to prominence. Earle's lifestyle reflects a balance of disciplined wellness practices and high-energy social activities, often highlighted in her vlogs and routine shares. She incorporates varied exercises such as 12-3-30 sessions, , , , and , tailoring her regimen to daily energy levels. Nutrition plays a role through intentional eating and supplements, supporting her active routine despite frequent travel and content demands. Public perceptions sometimes emphasize a "party girl" image tied to and social events, which Earle has addressed as a misconception, stressing her primary focus on professional over incessant revelry. In fashion and beauty, Earle embraces an experimental style rooted in youthful exuberance, undergoing trial-and-error to refine her aesthetic while prioritizing fun and self-expression. Influences from '90s beauty trends inform her looks, paired with advocacy for amid industry pressures. Her persona extends to podcasting via , where she discusses personal growth and lifestyle insights, further humanizing her image as a young woman navigating fame.

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