Alo
Alo Yoga is an American premium athletic and lifestyle apparel brand specializing in yoga wear, activewear, and wellness accessories, founded in 2007 by childhood friends and co-CEOs Danny Harris and Marco DeGeorge in Los Angeles, California.[1][2] The company, whose name derives from the acronym for "Air, Land, and Ocean," emphasizes high-performance fabrics designed for comfort and versatility from studio to street, contributing to its rapid expansion to nearly 100 global stores and a valuation exceeding $10 billion by 2025.[1][3] Its products have garnered widespread celebrity endorsements from figures such as Taylor Swift, Kendall Jenner, and Bella Hadid, solidifying its status as a leading competitor to brands like Lululemon while promoting mind-body wellness initiatives including sanctuaries and community programs.[3][4]Commercial brands and products
Alo Yoga
Alo Yoga is an American athletic apparel brand specializing in premium yoga and activewear, founded in 2007 by Danny Harris and Marco DeGeorge in Los Angeles, California.[5][6] The company, operating under parent entity Color Image Apparel, initially focused on supplying yoga studios in the Los Angeles area, expanding rapidly through direct-to-consumer sales, wholesale partnerships, and celebrity endorsements from figures such as Kendall Jenner.[3] By 2022, its annual revenue exceeded $1 billion, up from approximately $200 million in 2020, with the parent company's sales reaching nearly $2 billion by 2025 estimates; the brand's valuation has been reported at $10 billion.[1][7][3] The brand's product line includes leggings, sports bras, tops, and accessories designed for yoga, fitness, and casual wear, emphasizing high-performance fabrics like moisture-wicking materials and seamless construction.[5] In 2017, Alo Yoga launched Alo Moves, a digital platform offering on-demand yoga and wellness classes to complement its apparel ecosystem.[5] Growth accelerated during the COVID-19 pandemic, driven by e-commerce and social media marketing, with physical retail expansion including over 120 stores by 2025 and international presence in markets like the UK.[1][6] Alo Yoga has faced criticisms and legal disputes, including a 2018 lawsuit against yoga influencer Dana Falsetti for alleged breach of contract after she publicly disclosed acquisition details and accused the brand of promoting body-shaming through its marketing imagery, which predominantly featured slim models.[8][9] The company has also encountered FTC scrutiny over undisclosed paid influencer partnerships and consumer complaints regarding product quality decline and workplace conditions, though these claims stem largely from social media and lack independent verification in peer-reviewed or regulatory reports.[10][11] Founders Harris and DeGeorge, each valued at nearly $5 billion as of April 2025, have attributed success to strategic pivots toward lifestyle branding rather than pure athleisure competition with brands like Lululemon.[3]Alo drink
ALO Drink is a brand of ready-to-drink beverages infused with aloe vera juice and pulp, produced by SPI West Port, Inc., a food and beverage company based in South San Francisco, California.[12] Established in 2009, the brand specializes in plant-based drinks that combine real aloe vera sourced from sustainable farms in Thailand with fruit flavors, positioning itself as a healthier alternative to traditional sugary beverages.[13][14] The products are aloin-free, meaning they exclude the bitter compound aloin typically found in aloe, and emphasize farm-to-bottle processes using real fruit and vegetable juices alongside organic ingredients where applicable.[14] The lineup includes non-carbonated options such as Exposed (original with honey), Allure (mangosteen and mango), Comfort, and Awaken (enhanced with wheatgrass), as well as ALO Sparkling, the brand's first carbonated aloe vera drinks introduced to expand into fizzy, low-calorie variants.[15][16] ALO Organic Zero offers USDA-certified organic, zero-calorie versions with no added sugar.[15] Bottles are typically 16.9 fluid ounces (500 ml), available in packs, and marketed for their refreshing qualities, with some flavors at around 80 calories per serving.[17] ALO Drink holds the position of the leading aloe vera beverage brand in U.S. and Canadian grocery stores, according to sales data from natural and conventional markets.[18] Launched over a decade ago by SPI West Port, it pioneered tasty, ready-to-drink aloe vera formats in the U.S., targeting health-conscious consumers dissatisfied with overly bitter or sweetened alternatives.[19] Internationally, it entered the UK market in 2011 through partnerships, becoming a bestseller in select stores like Whole Foods and Holland & Barrett.[20] The brand is distributed via major retailers including Walmart, Amazon, and specialty grocers, with an emphasis on plant-based benefits from aloe vera, though specific health claims beyond hydration and natural ingredients are not substantiated in product descriptions.[21][22]Arts, entertainment, and media
Music
Animal Liberation Orchestra (ALO) is an American jam band formed in the late 1990s in Santa Barbara, California, with roots tracing to childhood friendships among members in the San Francisco Bay Area.[23] The group draws from influences across Northern California, Santa Barbara, and Augusta, Georgia, evolving over more than three decades into a collective emphasizing improvisation, community, and live performance.[24] Their music blends rock, pop, R&B, folk, funk, and dance elements in a laid-back style characteristic of the jam band genre.[23] Core members include Zach Gill (keyboards, vocals, accordion, ukulele), Dan "Lebo" Lebowitz (guitars, percussion, vocals), and Steve Adams (bass, vocals), with drumming handled initially by David Brogan (who rejoined in 2002) and later by Ezra Lipp (drums, vocals).[23] [24] ALO signed with Brushfire Records, the label founded by Jack Johnson, in 2006, marking a shift from independent releases to broader distribution.[23] The band has maintained an active touring schedule, including festivals and self-hosted events like Camp Deep End, while prioritizing studio output and music videos for singles such as "Hot Damn" and "Growing Your Hands Back."[24] Key releases include the EP Time Expander (2005) and full-length albums Fly Between Falls (2005, reissued 2006), Roses & Clover (2007), Man of the World (2010, produced by Jack Johnson), Sounds Like This (2012), Tangle of Time (2015), Silver Saturdays (2023), and Frames (2025).[23] These works showcase the band's progression from grassroots jamming to polished songcraft, with contributions to compilations like Endless Highway: The Music of The Band and holiday collections under Brushfire.[23] Popular tracks such as "Girl, I Wanna Lay You Down" and "Storms & Hurricanes" have garnered millions of streams, reflecting their enduring appeal in the jam and roots rock scenes.[25]| Album Title | Release Year | Label |
|---|---|---|
| Fly Between Falls | 2005 | Independent (reissued 2006, ALO) |
| Roses & Clover | 2007 | Brushfire |
| Man of the World | 2010 | Brushfire |
| Sounds Like This | 2012 | ALO |
| Tangle of Time | 2015 | ALO |
| Silver Saturdays | 2023 | ALO |
| Frames | 2025 | ALO |