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Animalize

Animalize is the twelfth studio by the band , released on September 13, 1984, by . The album features a lineup of on vocals and guitar, on bass, on drums, and guitarist , whose sole appearance on a Kiss studio album was marred by health issues leading to his replacement by for several tracks and subsequent live performances. Produced primarily by Stanley alongside Michael James Jackson, with Simmons serving as associate producer, Animalize was recorded at Right Track Studios in from May to July 1984, reflecting a period of internal turmoil as Simmons was largely absent due to filming commitments for the movie . It peaked at number 19 on the chart and was certified platinum by the RIAA on December 12, 1984, for shipments of one million copies, marking Kiss's highest-selling studio album since 1977's . The lead single, "Heaven's on Fire," released on September 19, 1984, became one of the band's biggest hits in years, reaching number 49 on the Billboard Hot 100 and number 11 on the Mainstream Rock chart and revitalizing their commercial momentum in the glam metal era. Notable for its energetic hard rock sound and themes of sensuality, Animalize represented Stanley's increased creative control amid lineup instability following the departure of Vinnie Vincent, helping propel Kiss back toward mainstream success during the mid-1980s.

Background

Post-Lick It Up context

Following the release of in September 1983, Kiss had transitioned out of their iconic makeup era, a strategic shift unveiled on that aimed to revitalize the band's image after years of declining sales and internal strife. The album achieved moderate commercial success, peaking at number 24 on the and selling approximately 500,000 copies in the United States, marking their first such performance since 1980's Unmasked. However, it failed to fully restore the band's dominance from the 1970s, as the prior (1982) had been largely overlooked despite its heavier sound, leaving Kiss facing half-empty venues and a need for broader appeal. Amid this context, internal tensions escalated, particularly between co-founders and . Simmons increasingly diverted his attention to a burgeoning film career, including roles in projects like the 1984 sci-fi thriller , which left Stanley feeling betrayed and resentful as he shouldered the band's musical direction alone while Simmons continued to benefit financially. Stanley later described the period as one where Simmons was "abandoning ship," heightening the strain during preparations for the next album and solidifying Stanley's role as the primary creative leader. To address these challenges and recapture momentum, decided to evolve toward a more contemporary sound for Animalize, aligning with emerging trends in exemplified by bands like and , emphasizing melodic hooks, flashy guitar work, and arena-ready production over their earlier raw edge. This pivot was supported by hiring producer Michael James Jackson, who had previously worked on and was brought in to modernize the recording process, particularly enhancing drum sounds and overall polish to suit MTV-era accessibility.

Personnel transitions

Following the conclusion of the Lick It Up tour in March 1984, lead guitarist left amid contract disputes, as he had refused to sign a full band agreement and tensions arose over his pay structure and songwriting royalties. Vincent's tenure, which began in 1982, had been marked by his contributions to the band's resurgence but ended with the group firing him for unethical behavior related to these unresolved issues. Kiss quickly recruited as replacement lead guitarist in April 1984, with the shredder-style player initially contributing rhythm and lead tracks during early Animalize sessions. However, St. John's involvement proved brief and unstable; he struggled with inconsistent performances, including onstage incidents during limited live appearances, and was dismissed in August 1984 from further recording due to drug-related unreliability, though officially attributed to emerging health concerns like Reiter's Syndrome. St. John only performed at one full show and part of another before being sidelined, highlighting the band's ongoing instability at the guitar position. To salvage the album, session guitarist was hired in late 1984 to overdub nearly all of St. John's guitar parts, ensuring the project's completion. Kulick's reliable musicianship led to his official induction as Kiss's lead guitarist on December 8, 1984, post-Animalize release, providing much-needed stability. Concurrently, Eric Carr's role as full-time drummer—established since replacing in 1980—was reaffirmed, locking in the non-makeup lineup of Stanley, Simmons, Carr, and Kulick for the band's 1980s phase.

Production

Recording sessions

The recording sessions for Animalize took place primarily at Right Track Recording in from May to 1984, with additional work conducted at The Record Plant in the same city. Basic tracks were completed by the end of 1984, allowing for mixing to be finalized in August ahead of the album's September release. Co-production was handled by and Michael James Jackson, the latter focusing particularly on drum recording to achieve a strong, punchy mix characteristic of mid-1980s . Their approach emphasized a polished production with layered guitar arrangements and prominent drum elements, reflecting the era's commercial aesthetic. Stanley took a leading role in overseeing the sessions, especially as was frequently absent due to commitments filming the movie . Significant conflicts arose during the sessions involving lead guitarist , whose participation was limited by health issues including and personal challenges, resulting in him recording only three guitar solos—on "Heaven's on Fire," "Thrills in the Night," and "Under the Gun." St. John contributed to most tracks but struggled with consistency, leading to his solos being deemed unsatisfactory for several songs. To address this, was brought in for overdubs, providing solos for "Lonely Is the Hunter" and "Murder in High Heels," as well as additional guitar work where needed. These adjustments ensured the album's guitar elements aligned with the band's vision despite the logistical hurdles.

Songwriting and composition

Paul Stanley assumed a dominant role in the songwriting and production of Animalize, writing or co-writing the majority of the tracks while contributed fewer songs due to his commitments to acting projects in . Stanley's approach emphasized crafting material with strong melodic hooks and radio-friendly structures, including mid-tempo rockers designed to capitalize on the era's demand for visually and aurally accessible anthems. Key external collaborators bolstered the album's songwriting, particularly on standout tracks. For instance, "Heaven's on Fire" was co-written by Stanley and , a prolific songwriter known for his work with artists like , resulting in a chanted chorus and anthemic build that prioritized broad commercial appeal. Similarly, "Thrills in the Night" originated from collaborations between Stanley and , formerly of the , who also contributed bass and backing vocals to the track during sessions. These partnerships reflected a strategic shift toward polished, hook-driven compositions to revitalize the band's sound. Mark St. John, the album's lead guitarist, provided minimal input to the songwriting process, focusing primarily on performance contributions amid his brief tenure with the band.

Musical style and themes

Genre and influences

Animalize marked a notable shift for Kiss toward the glam metal and hair metal styles that dominated the 1980s rock landscape, featuring polished production, prominent guitar solos, and anthemic choruses designed for arena appeal. This evolution built on the band's unmasked hard rock return with Lick It Up (1983), but leaned more heavily into the flashy, accessible sound of the era's pop-infused metal wave. The album's sound emphasized heavy distortion and uptempo rhythms, bordering on metal while prioritizing commercial hooks over the raw aggression of Kiss's 1970s output. Key 1980s production elements, such as on drums for a larger-than-life punch and layered, accessible melodies, further aligned Animalize with contemporary trends. These techniques drew from influential acts like , whose virtuosic guitar approach inspired the album's solos—particularly those by session guitarist , who emulated Eddie Van Halen's and speed—and , whose anthemic, stadium-ready polish shaped the era's hybrid rock-metal aesthetic. This blend created a pop-metal hybrid that contrasted Kiss's earlier, more straightforward roots. The album's adaptation reflected the post-New Wave of British Heavy Metal (NWOBHM) landscape, where American bands like Kiss incorporated NWOBHM's riff-driven energy but softened it with pop sensibilities to compete in MTV-driven markets. Tracks like "Heaven's on Fire" exemplify this with its power rock structure, soaring chorus, and minimalist riffing that became a staple of 1980s radio metal, while "Under the Gun" highlights riff-driven intensity and flashy solos typical of the genre's guitar-hero focus. Overall, Animalize positioned Kiss within the burgeoning hair metal scene, bridging their classic sound to the decade's dominant trends.

Lyrical content and artwork

The lyrics on Animalize predominantly revolve around themes of sexuality, hedonism, and raw, aggressive energy, aligning with Kiss's evolving image in the unmasked era. Songs like "Heaven's on Fire" incorporate playful sexual innuendos, evoking passion and desire through imagery of rising temperatures and hunger. Similarly, "Burn Bitch Burn" is laden with explicit sexual references and provocative imagery, including lines like "put my log in your fireplace," which critics have described as overly simplistic and misogynistic in their hedonistic portrayal of desire. "While the City Sleeps" further emphasizes through depictions of nocturnal excess and a rebellious that captures the band's high-energy persona. This animalistic drive is underscored in tracks like "Under the Gun" and "I've Had Enough (Into the Fire)," where uptempo riffs and motivational lyrics about and intensity convey a primal, unrelenting force, shifting Kiss toward a harder-edged sound. Overall, the lyrical content prioritizes bold, instinctual impulses over , reflecting the album's title and the band's post-makeup emphasis on authentic, unfiltered rock attitudes. The album's artwork reinforces these themes through a bold visual identity crafted during the band's transition away from theatrical personas. conceived the title Animalize, designed the cover art, and coordinated the photo shoot, resulting in a striking multi-animal print pattern—featuring zebra and motifs—overlaid on a black background, evoking a wild, untamed essence that ties directly to the album's name. The design, credited to Advertising, omits individual band portraits on the front to symbolize a , rock spirit rather than stylized characters, marking a departure from the makeup era's fantasy elements. Packaging includes a custom inner sleeve with lyrics and additional images of the unmasked band members, highlighting their natural appearances and personalities.

Release and promotion

Album rollout

Animalize was released on September 13, 1984, by in the United States. The album launched the band's continued push into the non-makeup era, building on the commercial resurgence from their previous release. Initial marketing efforts emphasized Kiss's renewed energy to appeal to a broader audience. Promotion targeted radio stations and , with personally engaging outlets to secure airplay for the album and its videos. The album was issued in standard vinyl and cassette formats upon release, followed by a CD edition in 1985. Promotion highlighted Stanley's central role in production—overseeing recordings and song refinements.

Singles and marketing

The lead single from Animalize, "Heaven's on Fire", was released on September 19, 1984, in the United States by Mercury Records. Written by Paul Stanley and Desmond Child, the track was backed by "Lonely Is the Hunter" on the B-side in the US edition, while international versions sometimes included additional tracks like "All Hell's Breakin' Loose". The accompanying music video, directed by David Lewis, consisted primarily of performance footage of the band on stage, with brief narrative elements tying into the album's themes of sensuality and energy. The follow-up single, "Thrills in the Night", arrived on January 13, 1985, also via , with "Burn Bitch Burn" as the B-side. Co-written by Stanley, , and , it received promotion mainly through radio airplay, though it generated less buzz than its predecessor. A for the song, directed by Albie Vos, featured similar performance-oriented visuals and received some exposure. Marketing efforts for the singles emphasized video airplay on , which was at its peak influence in , helping to drive visibility for the non-makeup era of . The fan club played a key role in promotion, with tie-ins such as exclusive newsletters and contest entries encouraging fan engagement. Complementary merchandise included animal-themed apparel like T-shirts featuring prints and blood-dripping motifs, aligning with the album's title and artwork to boost sales at retail and tour outlets. In certain international markets, variations appeared on singles, including 12-inch formats with extended mixes.

Commercial performance

Chart positions

Animalize achieved moderate success on international album charts, peaking at number 19 on the US Billboard 200 chart, where it spent 38 weeks in total. In Canada, the album reached number 41 on the RPM Top 100 Albums chart. It performed better in Europe, attaining its highest position of number 8 on the Swedish Sverigetopplistan albums chart. The album also peaked at number 40 on the Australian Kent Music Report, number 14 on the Austrian Ö3 Austria Top 40, number 17 on the Dutch Album Top 100, number 9 on the Swiss Hitparade, and number 11 on the UK Albums Chart. The album's chart trajectory reflected Kiss's resurgence in the US market, bolstered by heavy MTV rotation of its music videos, though penetration was uneven internationally due to limited MTV availability outside North America at the time. The lead single "Heaven's on Fire" marked the album's strongest singles performance, peaking at number 49 on the US Billboard Hot 100 while reaching number 11 on the Billboard Mainstream Rock chart. It charted modestly elsewhere, hitting number 43 on the UK Official Singles Chart and number 62 on the Australian Kent Music Report. Subsequent singles like "Thrills in the Night" received promotional push via video but achieved only minor airplay recognition without entering the Billboard Hot 100, underscoring the album's reliance on the lead track for commercial momentum.
Chart (1984)Peak Position
Album: Animalize
Australian Albums (Kent Music Report)40
Austrian Albums (Ö3 Austria Top 40)14
Canada RPM Top 100 Albums41
Dutch Albums (Album Top 100)17
Sweden Sverigetopplistan8
Swiss Albums (Hitparade)9
UK Albums (OCC)11
US Billboard 20019
Single: "Heaven's on Fire"
Australia Kent Music Report62
US Billboard Hot 10049
US Billboard Mainstream Rock11
UK Official Singles (OCC)43

Sales and certifications

Animalize achieved strong commercial performance, selling over 1 million units and earning Platinum certification from the RIAA on December 12, 1984. Internationally, the album was certified in by for 100,000 units and in by Musiikkituottajat for 25,000 units. This performance marked a rebound for Kiss from the relative underperformance of their previous release, .

Critical reception

Initial reviews

Upon its release in September 1984, Animalize received mixed reviews from critics, who praised its polished production and energetic sound while critiquing its reliance on familiar formulas and limited innovation. highlighted the album's commercial potential, describing it as "a hardy, textbook example of at its most energetic, built on venerable power chords and paced by hearty vocal choruses and relentless backbeat," noting that Kiss remained competitive in the metal renaissance despite the absence of their signature costumes. The lead single "Heaven's on Fire" garnered particular acclaim as a standout hit, boosting the album's visibility through heavy rotation and radio airplay, which helped propel sales and fan enthusiasm. Positive notes also focused on Paul Stanley's commanding vocals and the overall production sheen, though some reviewers pointed to ' reduced songwriting presence as a factor in the album's uneven feel. A Kerrang! review praised tracks like "I've Had Enough (Into The Fire)" and "Under The Gun" for ensuring "furious, rip-roaring starts." Among fans, reception was generally strong, driven by the single's success and the album's high-energy tracks, leading to robust radio support and live popularity during the subsequent tour; however, some longtime supporters expressed nostalgia for the pre-unmasking era's theatrical elements.

Retrospective assessments

In the and , Animalize has been reevaluated as a solid entry in Kiss's non-makeup era, often praised for its high-energy sound despite being seen as a transitional album that didn't fully match the intensity of predecessors like or . AllMusic's review by Greg Prato notes that following strong albums like and , fans had high expectations, with the hit single "Heaven's on Fire" providing a boost. Retrospective analyses frequently highlight the album's aggressive edge, with Ultimate Classic Rock's Matthew Wilkening describing it in 2015 as "Kiss' most aggressive album ever," crediting tracks like "Under the Gun" and "I've Had Enough (Into the Fire)" for their metal-leaning riffs that captured the MTV-era's visual and sonic appeal. The record's production, largely helmed by amid ' reduced involvement, is commended for maintaining commercial momentum, though critiques point to its formulaic pop-metal influences akin to contemporaries like and Mötley Crüe. Bruce Kulick's uncredited contributions on tracks such as "Lonely Is the Hunter" and "Murder in High Heels" are now recognized as pivotal to the album's guitar tone, marking the start of his 12-year tenure and providing stability after Mark St. John's limited and troubled participation due to health issues. Eric Carr's drumming receives praise for its power, including his co-writing credit on "Under the Gun," while St. John's brief role sparks ongoing "what if" discussions among fans and critics about his potential impact had he remained. In fan-driven rankings from the , Animalize typically places in the mid-tier of Kiss's , valued for reviving the band's commercial fortunes with sales but not ranking among the all-time classics. For instance, Loudwire's 2023 ranking positioned it 11th out of 24 studio albums, appreciating its role in sustaining Kiss's relevance during the rock landscape.

The Animalize Tour

Tour itinerary

The Animalize World Tour supported Kiss's 1984 album Animalize and ran from September 30, 1984, to March 29, 1985, encompassing 119 shows across and . The tour marked the band's continued shift to a non-makeup era, emphasizing high-energy rock performances without the elaborate facial cosmetics of their earlier years. The European leg commenced on September 30, 1984, at the in , , and included dates across the , , , and other countries through early November 1984. The North American portion opened on November 15, 1984, at Stabler Arena in , followed by an extensive run of arena shows primarily in the United States and , concluding at Brendan Byrne Arena in . served as the opening act for most U.S. dates, contributing to the tour's double-bill dynamic. Typical setlists featured 16 to 18 songs, blending 5 to 6 tracks from Animalize—such as "," "Under the Gun," "," and "Fits Like a Glove"—with established classics including "," "," "," and the encore staple "." This structure highlighted the new material while maintaining fan favorites to sustain audience engagement throughout the performances. Production emphasized theatrical rock elements suited to the band's evolving image, including a custom metal-grill stage design with a floating lighting truss for the U.S. leg, extensive pyrotechnics during key songs like "Heaven's on Fire," and animal-themed visual motifs without reliance on makeup. The European shows used a more stripped-down setup with striped backdrops evoking the album's aesthetic, focusing on raw energy over spectacle. Lineup adjustments occurred early in the U.S. leg, with Bruce Kulick replacing Mark St. John on lead guitar.

Key events and lineup changes

The Animalize World Tour faced significant lineup instability early in its North American leg due to lead guitarist Mark St. John's ongoing battle with Reiter's syndrome, a form of that severely limited his ability to perform. St. John, who had contributed to the album's recording, managed only a handful of appearances: he played five songs during the November 27, 1984, at the Civic Center after recovering enough to join midway through the set; his first full show on November 28 in ; and his final full performance on November 29 in . These limited engagements were compounded by creative differences with band leaders and , leading to his departure shortly thereafter. Bruce Kulick, who had initially joined as a temporary replacement for the tour's European opener on September 30, 1984, in , , seamlessly filled the role during St. John's absences. Kulick handled the first third of the November 27 Baltimore show before St. John took over, and he returned for the encore, demonstrating his adaptability to Kiss's high-energy stage dynamics. By December 2, 1984, in , Kulick assumed the position permanently, marking the stabilization of the lineup featuring Stanley, Simmons, Kulick, and drummer —a configuration that endured for over a decade. Kulick's integration was bolstered by his prior familiarity with the band's material from session work, allowing him to maintain the tour's momentum without major disruptions. Among the tour's notable moments was the unconventional dual-guitarist setup on in , where Kulick and St. John alternated onstage, highlighting the transitional chaos but also the band's resilience in delivering a full production. Gene Simmons's signature bass solo, featuring fire-breathing effects relocated to the close of "[War Machine](/page/War Machine)," remained a crowd highlight, though the tour occasionally grappled with technical challenges inherent to such . The single "" elicited particularly enthusiastic responses from audiences, serving as a staple that bridged the band's classic catalog with newer material and helping drive the tour's commercial success. The tour wrapped up on March 29, 1985, after 119 shows across and , concluding at Brendan Byrne Arena in , and showcasing Kiss's ability to adapt amid adversity, setting the stage for subsequent and tours.

Legacy

Reissues and remasters

The album was digitally remastered and reissued on in 1997 as part of ' comprehensive "KISS Remasters" series, which covered 24 from the band's catalog, featuring enhanced audio quality from the original master tapes without additional bonus tracks. In 2008, released a limited-edition SHM-CD (Super High Material CD) version in a high-fidelity replica sleeve, emphasizing premium packaging and sound reproduction for collectors. was included in KISS's series of 180-gram reissues marking the band's 40th anniversary, with the album remastered for improved fidelity and available in standard black as well as limited colored editions. The remastered version became available for streaming on platforms such as in the , broadening accessibility to digital listeners. In the 2020s, high-resolution digital remasters at 192 kHz/24-bit were made available through services like ProStudioMasters, offering enhanced audio for audiophiles without a corresponding physical standalone release. No major standalone physical reissues have occurred since the 1997 CD edition, though anniversary variants continued with a limited 40th anniversary and colored vinyl editions in , produced in runs as low as 500 copies.

Cultural impact

Animalize marked the beginning of the era in Kiss's history, spanning from 1984 to 1996, during which Kulick served as lead guitarist and contributed to the band's sound on subsequent releases. Although was initially credited on the album, Kulick's involvement in its recording and his official integration into the lineup shortly after its September 1984 release established a stable configuration that influenced albums like (1985), helping to sustain Kiss's commercial momentum in the mid-1980s. The album's lead single, "Heaven's on Fire," emerged as an enduring hit, peaking at number 11 on the and becoming one of 's most recognizable tracks from their non-makeup period. It has been covered by various artists, including a bluegrass rendition by on their 2003 album Kiss My Grass: A Hillbilly Tribute to Kiss, demonstrating its versatility beyond hard rock genres. The song has also appeared in media compilations and soundtracks, such as 2000s rock anthologies, underscoring its lasting appeal in . Animalize symbolizes Kiss's transition into the hair metal aesthetic, characterized by polished production and influences that aligned the band with contemporaries like Mötley Crüe and . This shift, evident in tracks like "Thrills in the Night" and the album's overall glossy sound, sparked ongoing fan discussions about the viability of Kiss without their iconic makeup, with many crediting it for revitalizing the group's relevance in the evolving landscape. In modern assessments, Animalize holds mid-tier status among Kiss's in fan polls, often ranking between 8th and 10th out of their 20 studio albums, reflecting its solid but not elite position in the band's catalog. Songs from the album, particularly "," received occasional live revivals during Kiss's 2010s tours, including performances in the and Freedom to Rock tours, while rarer tracks like "Thrills in the Night" appeared in select 2012 events. The Animalize tour briefly solidified the Kulick lineup amid changes.

Album details

Track listing

All songs on the original 1984 vinyl release of Animalize were published by Kiss (ASCAP), with some co-published by other entities.
No.TitleWriter(s)Lead vocalsLength
Side A
1."I've Had Enough (Into the Fire)", 3:52
2."", 3:21
3."Burn Bitch Burn"4:42
4."Get All You Can Take", Mitch Weissman3:43
5."Lonely Is the Hunter"4:28
Side B
6."Under the Gun", 4:00
7."Thrills in the Night"Vini Poncia, 4:20
8."While the City Sleeps", Mitch Weissman3:40
9."I Still Love You", 3:51
10."And on the 8th Day", 4:05
Total length: 36:52.

Personnel

The Animalize album credits reflect the transitional period in Kiss's lineup during recording, with Mark St. John joining as lead guitarist but contributing limited parts due to personal and creative challenges, while uncredited session work filled key gaps.

Musicians

  • Paul Stanley – lead and background vocals, rhythm guitar, bass guitar on "I've Had Enough (Into the Fire)", producer
  • Gene Simmons – lead and background vocals, bass guitar, 12-string bass on "Thrills in the Night"
  • Eric Carr – drums, percussion, background vocals
  • Mark St. John – lead guitar solos on "Heaven's on Fire", "Under the Gun"
  • Bruce Kulick – lead guitar solo on "Lonely Is the Hunter" (uncredited)
  • Jean Beauvoir – bass guitar on "Get All You Can Take" and "Under the Gun"

Production

  • Michael James Jackson – co-producer (drum recordings)
  • Dave Wittman – mixing engineer
  • George Marino – mastering engineer at Sterling Sound
The recording took place primarily at Right Track Recording in New York City, with mixing at The Power Station.

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