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Arcade1Up

Arcade1Up is an brand specializing in the production and distribution of officially licensed, at-home arcade machines that replicate the look, feel, and gameplay of classic video arcade games, including titles from franchises such as , , and . Launched in 2018 as a of Tastemakers, LLC—a Miami-based company founded in 2011 that develops trendy consumer products—Arcade1Up quickly capitalized on retro gaming nostalgia by introducing three-quarter-scale cabinets designed for home use, which debuted in major retailers like , , and in September of that year. As of September 2025, the company expected to approach 4 million units sold worldwide by year's end, expanding its product lineup beyond traditional arcade cabinets to include claw machines, pinball tables, and the Infinity Game Table series, which features over 170 digitally rendered board games like Monopoly and Scrabble under licenses from partners such as Hasbro, Capcom, and Marvel. Arcade1Up's business strategy emphasizes authenticity in recreating experiences while incorporating modern features like leaderboards, multiplayer connectivity via a companion app, and family-oriented social gaming to appeal across generations, with products distributed through major platforms and physical stores.

Company

Founding

Arcade1Up was established in by Tastemakers, LLC, a Miami-based company founded in 2011 that specializes in innovative home entertainment products. As a brand under Tastemakers, Arcade1Up aimed to fill a niche in the market by offering accessible recreations of classic experiences. The concept originated with Scott Bachrach, founder and CEO of Tastemakers, who identified an opportunity during a June 2017 meeting. In that discussion, participants highlighted the market gap between inexpensive novelty toys under $100 and full-scale custom reproductions exceeding $3,000, noting the lack of affordable options that authentically captured the feel. Bachrach, drawing from his background in toy manufacturing and licensed products, envisioned a solution centered on scaled-down cabinets that balanced cost, authenticity, and usability. From the outset, Arcade1Up focused on producing 3/4-scale cabinets—approximately four feet tall—powered by modern emulation technology to faithfully replicate gameplay from and titles by publishers like , , and . These machines targeted a budget-friendly with an initial MSRP of around $299, making them significantly more accessible than traditional arcade hardware while incorporating features like high-resolution displays and responsive controls. To achieve cost-effective production, Arcade1Up partnered with manufacturers in , leveraging the region's established expertise in and assembly for goods. This approach enabled rapid scaling and improvements based on early feedback, setting the foundation for the 's entry into retail channels later that year.

Leadership and ownership

Arcade1Up operates as a of Tastemakers, LLC, founded by Scott Bachrach, who served as its initial CEO. Bachrach brought over 35 years of experience in developing licensed products to the role. Under his , Tastemakers created Arcade1Up as a focused on at-home retro entertainment. In November 2020, Tastemakers, through its Disruptive Products, received a growth from Centre Partners Management LLC, a specializing in consumer industries, to support expansion and product development. This capital infusion bolstered Arcade1Up's position in the home arcade market. A significant shake-up occurred in 2023, resulting in the removal of Scott Bachrach as CEO of Tastemakers and Arcade1Up, alongside the departure of other senior executives. As of 2025, Dora Dvir serves as CEO of Tastemakers and Arcade1Up. Ownership remains under Tastemakers, LLC, with no publicly disclosed details on full acquisitions or further structural changes following the 2023 events.

Products

Arcade cabinets

Arcade1Up's core product line consists of upright arcade cabinets designed to recreate the experience of classic coin-operated machines in a home setting. These standard models are constructed at approximately three-quarters scale, measuring about 4 feet in height, with dimensions typically around 45.8 inches tall, 22.75 inches deep, and 19 inches wide, and weighing under 60 pounds at 58.5 pounds. Each cabinet features a 17-inch LCD screen and supports 2 to 14 games per unit, powered by emulation software that delivers authentic recreations of the originals. Game packs bundle licensed titles from major publishers, such as Namco's and , Atari's , and Capcom's series, ensuring pixel-accurate ports that preserve the look, feel, and gameplay of the 1980s and 1990s arcade era. The lineup includes several variants tailored to different play styles. Head-to-Head models enable multiplayer competition with side-by-side cabinets connected for versus play, supporting up to two players simultaneously on shared screens. Edition cabinets offer modernized aesthetics with updated artwork and lighting while maintaining the compact , each including 14 games and enhanced online features announced at CES 2022. Full-size Pro series models, also unveiled at CES 2022, provide a larger footprint with 19-inch screens in a arcade , premium Happ controls, and heights closer to original machines for a more immersive experience. Technical specifications across the cabinets emphasize user convenience and fidelity. Built-in connectivity allows for over-the-air updates and online leaderboards in select models, while optional risers—such as the adjustable Classic riser—raise the cabinet height by up to 13 inches for ergonomic play. ensures precise replication of original game mechanics, including authentic controls like joysticks and buttons calibrated to match the source material. In 2025, Arcade1Up introduced the Classic Special Edition line, featuring slimmer designs with 15.6-inch monitors and 13 preloaded games per unit, including adaptations for classic 4:3 titles via online multiplayer and Wi-Fi-enabled features. These models integrate briefly with a companion app for leaderboard tracking, enhancing community engagement without altering core cabinet functionality.

Accessory and variant products

Arcade1Up expanded its product lineup beyond traditional upright arcade cabinets with a variety of specialized hardware, including pinball machines, light gun cabinets, driving simulators, portable counter units, claw machines, and a junior line designed for compact or youth-oriented setups. These variants cater to niche gaming experiences and smaller spaces, often incorporating licensed themes and innovative mechanics like digital displays and haptic feedback. In 2021, Arcade1Up launched its first virtual pinball machines, featuring digital scoring and physical flipper controls for an authentic feel. Notable releases included Marvel-themed units such as , which integrated multiple superhero tables from , and other titles like , all equipped with a 24-inch , Wi-Fi connectivity for updates, and built-in solenoids for haptic feedback to simulate ball physics. followed in 2022. Light gun cabinets represent another key variant, with the Big Buck Hunter series debuting in 2020 as a multi-game upright unit supporting up to four players. These machines include pump-action rifles utilizing for precise shooting mechanics across titles like Pro, Open Season, Safari, and World, all displayed on a 17-inch screen within a 5-foot-tall . Driving simulators entered the lineup with the 2020 release of sit-down cabinet, a seated variant mimicking classic racers. This model features a steering wheel, pedals, and gear shifter, bundling four titles—, Turbo OutRun, OutRunners, and —on a 17-inch screen, with later updates adding RAD RALLY as a free downloadable game to enhance the high-speed experience. For smaller spaces, Arcade1Up offers Counter-cades and Partycades as portable, tabletop-friendly units that require no assembly and support 2 to 10 games depending on the model. Counter-cades, such as the Class of '81 edition with and , feature a 7- to 8-inch screen and compact dimensions for countertop placement, while Partycades like the Street Fighter variant include four games, wall-mounting options, and a lightweight design for easy portability and group play. Claw machines provide a carnival-style attraction, with the 2025 SpongeBob SquarePants edition standing approximately 5 feet tall and including six plastic prize capsules and SpongeBob plush toys for dispensing. This licensed unit features a light-up marquee, secure refill door with combination lock, and adjustable claw strength to simulate arcade prize-winning mechanics, available exclusively through retailers like Costco. The Jr. line targets younger users with child-sized cabinets measuring 36 inches tall, lightweight construction, and oversized controls for accessibility. Models like the PAC-MAN Jr. include three games (PAC-MAN, Galaga, Dig Dug) on an 8-inch screen, paired with a matching stool, while the PAW Patrol edition offers themed challenges for ages 5 and up, emphasizing simple, engaging gameplay in compact setups.

Digital features

Arcade1Up's digital features enhance user engagement through software integrations and connectivity options across its product lineup. The Arcade1Up Companion App, launched in March 2023, serves as a central hub for owners of compatible arcade machines, enabling features such as global leaderboards for high-score tracking, social connections with friends for online play, and over-the-air firmware updates to maintain game performance and add new functionalities. The app also allows users to register products for extended warranties and access manuals, fostering a community-driven retro gaming experience without requiring physical hardware modifications. A key digital offering is the Infinity Game Table, a device crowdfunded successfully on in October 2020, which provides digital renditions of 176 classic board and card games as of November 2025, including , , and Ticket to Ride. This Wi-Fi-enabled table supports local and remote multiplayer sessions, dynamic zoom for personalized viewing, and tactile feedback to simulate physical gameplay, with additional games downloadable to expand the library over time. The device emphasizes family-oriented interactivity, eliminating setup hassles like lost pieces while preserving the essence of traditional tabletop gaming. Many Arcade1Up arcade cabinets incorporate connectivity to support online multiplayer modes, allowing players to compete against others worldwide in real-time matches, as seen in titles like . This feature integrates seamlessly with the Companion App for leaderboard synchronization and also facilitates content downloads, including firmware updates and occasional game expansions, ensuring cabinets remain current without manual intervention. Such capabilities bridge classic arcade nostalgia with modern networking, though availability varies by model. In 2025, Arcade1Up expanded its digital ecosystem with enhanced app-based social gaming, including the introduction of lobbies for connected play on devices to facilitate easier and group sessions. These updates promote cross-product integration, allowing the Companion App to unify experiences across arcade cabinets, game tables, and other accessories through shared leaderboards and friend lists, while new educational titles like those from RosiMosi further diversify content accessibility. This evolution reflects a push toward interconnected retro gaming communities, with ongoing library growth via digital storefronts.

History

Inception and launch (2017–2019)

The of Arcade1Up stemmed from a June 2017 conceptual meeting led by Tastemakers CEO Scott Bachrach, who identified a significant market gap for affordable, authentic retro arcade machines suitable for home use amid the growing for classic . Bachrach, drawing on his experience in products and licensing, aimed to create 3/4-scale cabinets that captured the essence of original experiences without the prohibitive costs of full-sized replicas, priced accessibly at around $300–$400. Arcade1Up officially launched in October 2018 as a subsidiary of Tastemakers, debuting with a lineup of licensed 3/4-scale cabinets featuring games from Atari and Bandai Namco. The initial products included the Atari cabinet with titles like Asteroids and Centipede, and the Bandai Namco Pac-Man cabinet bundling classics such as Pac-Man, Galaga, and Galaxian, emphasizing faithful emulation of '70s and '80s arcade hits in a compact, home-friendly form factor. These machines utilized custom risers for adjustable height and featured LCD screens to replicate the original gameplay feel, targeting nostalgic gamers seeking plug-and-play entertainment. The products rolled out through major retailers including and , with pre-orders beginning in summer 2018 to capitalize on holiday demand and position Arcade1Up as an entry-level option for home enthusiasts. Availability focused on big-box stores to ensure broad accessibility, avoiding the niche distribution typical of high-end arcade reproductions. Early in its rollout, Arcade1Up faced challenges related to accuracy, where some users reported discrepancies in game due to the of low-grade LCD screens and basic that occasionally deviated from the precise timing of original boards. scalability also proved difficult, with initial runs plagued by quality-control issues such as fading stickers and inconsistent , as the company rapidly scaled from to mass-market volumes. These hurdles prompted iterative improvements in materials and components by late 2019 to enhance durability and user satisfaction.

Expansion during the COVID-19 pandemic (2020–2022)

During the , Arcade1Up experienced a significant surge in demand for its home products as consumers sought nostalgic options while staying indoors. In 2020, the company launched several new product lines to capitalize on this trend, including its first digital machines in partnership with , featuring themes such as Star Wars Pinball and . These half-scale cabinets simulated traditional pinball experiences with haptic feedback and digital displays, appealing to families looking for interactive home activities. Additionally, Arcade1Up introduced cabinets with as the flagship title in its Fall 2020 lineup, marking the company's entry into shooting game genres and further diversifying its offerings for at-home amusement. The same year, the Infinity Game Table debuted via a successful campaign in October, raising funds for a digital platform that included licensed titles like and Ticket to Ride, which resonated strongly with pandemic-era demand for virtual family gaming. Sales growth accelerated dramatically during this period, driven by the nostalgia boom for 1980s and 1990s arcade classics like Teenage Mutant Ninja Turtles and Star Wars. From March to May 2020, weekly sales increased by an average of 96%, fueled by lockdowns that shifted entertainment to home settings and the appeal of Wi-Fi-enabled cabinets for social connectivity. By May 2020, Arcade1Up had sold its one-millionth unit overall, achieving this milestone in under two years since its inception. This momentum continued, with the company reaching nearly three million units sold by early 2022, supported by an 80% year-over-year sales increase in 2021 as it expanded into new categories like digital tabletop gaming. To sustain this rapid expansion, Arcade1Up invested in production capacity and enhancements, including building domestic inventory to mitigate pandemic-related disruptions. These efforts allowed the company to meet heightened consumer demand for affordable, licensed retro hardware priced between $300 and $500 per unit, positioning it as a leader in the home market during the early . By January 2022, at CES, Arcade1Up announced its Pro Series line of taller, upgraded cabinets—standing at 67.5 inches with premium controls like SuzoHapp joysticks—and its first full-size machine featuring , signaling further product maturation amid the ongoing nostalgia-driven boom.

Challenges and recent developments (2023–2025)

In 2023, Arcade1Up encountered early signs of slowing sales growth as the post-pandemic surge in demand for home entertainment products began to subside, leading to a management overhaul that included the departure of key executives in the licensing division. This period marked a shift from rapid expansion to efforts aimed at stabilizing the business amid market saturation in hardware. To bolster distribution and reach, Arcade1Up entered an exclusive partnership with Alliance Entertainment in July 2024, designating the distributor as the sole provider for its arcade consoles, Infinity Gaming products, and related items across North American retail and e-commerce channels. The agreement built on prior collaboration, with Arcade1Up products generating over $74 million in revenue for Alliance during fiscal year 2024 (ended June 30, 2024), and early results in fiscal 2025 showing continued growth, including $12.6 million in the first quarter. This deal expanded availability at major retailers like Walmart, Best Buy, Amazon, and Target, addressing logistical challenges in a competitive consumer electronics landscape. In July 2024, Tastemakers secured a $20 million line of credit to support ongoing operations and growth initiatives. In 2025, Arcade1Up focused on revitalizing its lineup through affordable variants and collaborations, revealing details at IGN Live in June. Highlights included re-releases of popular cabinets from prior years to capitalize on established fan favorites and the introduction of the "Classic Special Edition" series, featuring compact designs with retro artwork and controls for games like and . These SE models launched at in April 2025, priced starting at $299, targeting budget-conscious consumers and smaller living spaces while maintaining core gameplay features. Complementing hardware efforts, Arcade1Up deepened its digital offerings via partnerships, notably with RosiMosi to develop educational games for the Infinity Game Table and Game Board. Announced in 2023 and rolled out progressively through 2025, this collaboration added over 80 games across math, language arts, science, and for grades 1-4, emphasizing interactive learning to prevent learning loss like the "summer slide." The initiative positioned Arcade1Up beyond pure entertainment, tapping into family and educational markets. Financial pressures mounted during this period, including a reported $20.5 million markdown by partner Alliance Entertainment tied to Arcade1Up products in fiscal , alongside internal budget adjustments that curtailed marketing expenditures and sponsorships. These measures reflected broader headwinds, such as rising costs and softening , prompting Arcade1Up to prioritize efficiency and strategic partnerships for sustainability. Arcade1Up also faced ongoing legal challenges, including disputes and contract issues. A breach-of-contract from former design partner ThinkUp, filed in , was settled in August 2025. In March 2025, filed a alleging missed contractual payments. Additionally, in September 2025, Director of Licensing Cyrus Rosenberg departed to join competitor Basic Fun!.

Partnerships

Licensing agreements

Arcade1Up's licensing agreements form the foundation of its product offerings, securing rights to emulate classic arcade titles from various holders. These deals allow the company to bundle multiple games per cabinet, drawing from a diverse portfolio of publishers to recreate nostalgic gaming experiences. The company's major licensing partners include , with an exclusive announced in 2019 to feature iconic titles such as Asteroids and in home arcade formats, though the company faced a from Atari in March 2025 over unpaid royalties. provides rights for fighting games like : Clash of Super Heroes and , enabling themed cabinets that integrate Marvel characters. licenses and other classics for deluxe editions, supporting multi-game packs in announcements dating to 2023. has granted access to titles including through a 2020 cross-media licensing deal, extending to collections featuring Teenage Mutant Ninja Turtles and . contributes racing simulations like , with agreements covering variants such as Turbo OutRun, though branding restrictions limit official logos on non-Sega-manufactured hardware. Additionally, the holds rights to , licensed for cabinets including Tournament Edition and Hangtime since 2020. Arcade1Up's licensing strategy evolved significantly from its 2018 inception, initially focusing on titles for debut cabinets before expanding to multi-publisher portfolios by 2022, incorporating over a dozen partners to diversify game libraries and boost sales growth. Exclusive bundles emerged prominently in 2020 with -themed cabinets combining and Marvel properties, such as . By 2025, shifts in agreements included challenges with existing partners, such as the lawsuit, prompting renegotiations for sustained access to key IPs. Revenue from these agreements typically involves licensing fees structured around unit sales and game pack inclusions, where publishers receive royalties proportional to hardware volume and featured titles, supporting Arcade1Up's expansion into new formats like tables.

Distribution and collaborations

Arcade1Up products are distributed through major U.S. retailers including , , —which offers in-store pickup options—and , enabling widespread accessibility for consumers seeking home arcade entertainment. In July 2024, Arcade1Up signed an exclusive distribution agreement with Alliance Entertainment for retail and website fulfillment across , streamlining operations and expanding market reach. This partnership generated over $74 million in revenue for Alliance Entertainment during its fiscal year 2024, positioning Arcade1Up for sustained growth in the sector. Beyond traditional retail, Arcade1Up has engaged in strategic collaborations to innovate its product ecosystem, such as its 2024 partnership with RosiMosi to integrate educational games into the Infinity Game Table, enhancing interactive learning features for children in grades 1-4 through subjects like math, science, and . An earlier collaboration involved a 2021 campaign for the Infinity Game Table, which successfully funded the development of a digital board gaming platform featuring classics like and Ticket to Ride. Arcade1Up's international presence remains limited to select markets, including Canada, Australia, and parts of Europe, achieved through partnerships with regional distributors such as Polyphoto to handle localized logistics and sales.

Reception

Commercial performance

Arcade1Up has achieved significant commercial success since its inception, with cumulative sales reaching nearly 3 million units by early 2022. This milestone reflected strong consumer demand for its at-home arcade machines, driven by nostalgic appeal and accessible pricing. By the end of 2025, the company anticipates approaching 4 million units sold globally, indicating continued growth despite market challenges and a post-pandemic slowdown in the sector. The company's revenue experienced a dramatic surge during the , with sales increasing 96% week-over-week starting in March 2020, as consumers sought home entertainment options amid lockdowns. This period propelled Arcade1Up to sell its 1 millionth cabinet in under two years, establishing a robust foundation for expansion. In 2024, Arcade1Up products generated over $74 million in revenue through its exclusive distribution partnership with Alliance Entertainment in , underscoring sustained economic impact and positioning for further growth via enhanced retail and e-commerce channels. Arcade1Up has solidified its market position as a leader in the gaming hardware industry, ranking as the fourth-largest according to a 2023 NPD Group report. It commands over 95% in the home console segment, leveraging over 90% of key retro gaming licenses to dominate the niche. By pioneering affordable, full-sized replicas of classic arcade cabinets, Arcade1Up created a distinct category in home entertainment that blends nostalgia with modern accessibility, appealing to both gamers and collectors while differentiating from traditional consoles and board games.

Criticisms and legal issues

Arcade1Up has faced various criticisms regarding the quality of its products, particularly in terms of accuracy and build durability. Users and reviewers have noted emulation artifacts, such as horizontal shimmering effects due to poor scaling in games like , which detract from the authentic arcade experience. Early models also exhibited issues with fading control panel stickers and general concerns over low-grade LCD screens and construction materials that raised questions about long-term reliability. Customer complaints have been documented through the Better Business Bureau, where Arcade1Up (operated by Tastemakers, LLC) has received reports of defective units, poor customer service, and hardware failures, contributing to an overall pattern of dissatisfaction with product longevity and performance. These issues have persisted into recent years, with user reviews on platforms like Trustpilot averaging a low 2.0 out of 5 stars based on feedback highlighting subpar controls, lag, and inadequate support. On the legal front, Arcade1Up's parent company, Tastemakers, LLC, has been involved in several disputes. In March 2024, , Inc. filed a against Tastemakers in County Supreme Court, alleging breach of a Merchandising License Agreement due to failure to pay $925,000 in minimum guarantee payments related to obligations for Atari-licensed products. The case remains ongoing as of 2025, highlighting financial strains in licensing arrangements. Additionally, in October 2024, ThinkUp, Inc. sued Disruptive Products, Inc. and Tastemakers in County Supreme Court for concerning agreements for the Arcade1Up product line and the Infinity Game Table. An amended complaint was filed in June 2025. As of November 2025, the case remains ongoing. These legal battles have fueled community discussions around Arcade1Up's operational challenges, including perceived budget constraints and a reliance on re-released products without significant innovation, as reflected in broader customer feedback on service and product evolution.

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