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Artist Partner Group

Artist Partner Group (APG) is an American independent record label and music publishing company founded in 2013 by music executive Mike Caren in Los Angeles, California.^[1] It operates as a modern entity focused on supporting forward-thinking and entrepreneurial artists, songwriters, and producers across various genres, providing services including A&R, recording studios, and publishing resources.^[2] APG's roster has included notable acts such as Charlie Puth, Kehlani, Ava Max, Kevin Gates, and YoungBoy Never Broke Again, contributing to hundreds of Top 40 Billboard tracks through its songwriters and producers.^[1]^[2] In 2016, Warner Music Group made a multi-million dollar equity investment in APG, enhancing its growth and operations.^[1] By November 2020, Atlantic Records acquired APG's catalog and artist roster, allowing founder Mike Caren to continue running the company independently while integrating its assets into the Warner Music ecosystem.^[1] The company maintains four recording studios and a writing room established in 2016, emphasizing creative empowerment and partnerships.^[2] APG has continued to expand its executive team and activities into the 2020s, with appointments such as Brian Nolan as President of Global Marketing and Synchronization in January 2023 to bolster its promotional and sync licensing efforts.^[3] In January 2025, APG filed a copyright infringement lawsuit against Create Music Group, alleging poaching of artists and unauthorized uploading of songs to platforms like YouTube, highlighting ongoing industry tensions over artist contracts and intellectual property.^[4]

History

Founding and early years

Artist Publishing Group (APG) was founded by music executive Mike Caren as a boutique music publishing company, operating in association with Warner/Chappell Music for administration.^[5] Caren, who had joined Warner Music Group at age 17 and spent nearly two decades in A&R roles, established APG to nurture emerging talent in songwriting and production, with an early emphasis on creating opportunities for independent creators to place music in high-profile projects.^[6] The company's songwriters and producers quickly contributed to numerous Top 40 tracks on the Billboard charts, reflecting its mission to empower entrepreneurial voices in the industry.^[7] In 2013, Caren expanded his ventures by launching Artist Partner Group (also under the APG umbrella) as a recorded music label based in Los Angeles, California, aimed at forward-thinking artists across various genres.^[1] This new entity operated as a joint venture with Atlantic Records and Warner Music Group, leveraging their established A&R expertise and distribution networks to provide comprehensive support for artist development.^[8] Prior to the launch, Caren had risen to President of Worldwide A&R at Warner Music Group in 2012, where he oversaw signings and breakthroughs for artists including Flo Rida and Bruno Mars through affiliations with Elektra and Atlantic labels.^[9]^[10] To bolster its operations, Artist Partner Group opened dedicated studio facilities in Los Angeles in 2016, featuring four recording studios, editing rooms, and a writing room, serving as the global headquarters for both the label and publishing arms.^[11] This investment, supported by Warner Music Group's equity stake, underscored the venture's focus on fostering creative environments for independent songwriters, producers, and artists.^[8]

Partnership with Atlantic Records

In 2013, Artist Partner Group (APG) formalized a joint venture with Atlantic Records, establishing itself as a partner label within the Warner Music Group ecosystem. This partnership provided APG with distribution services through ADA, Warner Music Group's independent distribution arm, while granting access to broader WMG resources such as marketing, promotion, and A&R support. The arrangement enabled APG to operate as a fully integrated entity under The Atlantic Group, fostering a collaborative environment for artist development and release strategies.^[8]^[12] During this period, APG focused on strategic signings across pop, R&B, and hip-hop genres, including Charlie Puth, Kehlani, Bazzi, Lil Skies, and Rico Nasty. Charlie Puth's breakthrough came with the 2015 single "See You Again," featuring Wiz Khalifa, which topped the Billboard Hot 100 for 12 weeks as part of the Furious 7 soundtrack and earned multiple Grammy nominations. Kehlani, signed via her Tsunami Mob imprint, released her major-label debut album SweetSexySavage in 2017, which debuted at number three on the Billboard 200 and included hits like "Advice" and "I Wanna Know," followed by the 2020 album It Was Good Until It Wasn't. Other notable releases included Bazzi's 2018 debut Cosmic with the viral hit "Mine," Lil Skies' 2018 mixtape Life of a Dark Rose featuring tracks like "Nowadays," and Rico Nasty's 2020 album Nightmare Vacation, blending rap and punk influences. These signings highlighted APG's role in identifying and nurturing emerging talent through the joint venture.^[13]^[14] APG's A&R efforts expanded significantly under the partnership, yielding 34 Billboard Hot 100 singles in 2018 alone—an increase from 22 the previous year—and capturing 1.7% of the total U.S. streaming market that year. This growth underscored the venture's success in leveraging Atlantic's infrastructure to amplify APG's output. Collaborative projects further strengthened the partnership, with APG's producers and songwriters contributing to hundreds of Top 40 Billboard hits, including support for cross-label tracks and artist features that enhanced commercial impact. In 2016, APG invested in internal infrastructure by building out "A Studio," a Los Angeles complex with four recording rooms and a writing room designed to facilitate artist collaborations and creative sessions. This facility served as the global headquarters for APG and became a hub for joint projects with Atlantic artists.^[15]^[2]^[16]

Transition to independence

In November 2020, Artist Partner Group (APG) announced the end of its eight-year joint venture with Atlantic Records, transitioning to full independence while transferring its existing catalog and roster—including artists such as YoungBoy Never Broke Again, Kevin Gates, and Don Toliver—to Atlantic.^[17]^[13] This evolution allowed APG to retain creative control over future projects, emphasizing entrepreneurial signings in partnership with ADA, Warner Music Group's independent distribution arm.^[12]^[18] Following the split, APG focused on expanding its roster with new talent, signing artists such as Australian hip-hop performer RONIN in June 2021 and rock/alternative act WZRD BLD in September 2021 to diversify its genres.^[19]^[20] By 2024, the label achieved further growth through signings like hyperpop-associated artist Britney Manson and emerging acts Odetari and Lay Bankz, the latter two earning multiple RIAA certifications that year.^[21]^[22] In a July 2025 interview, APG founder Mike Caren highlighted the company's ongoing A&R successes, crediting its affiliations for contributions to high-profile projects involving artists like Ed Sheeran and Wiz Khalifa.^[23] In January 2025, APG filed a federal lawsuit against Create Music Group, alleging the rival distributor engaged in artist poaching, signed fraudulent contracts with APG-affiliated talent, and facilitated unauthorized YouTube uploads of copyrighted material, resulting in wrongful royalty collections and interference with APG's business relationships.^[24]^[4]^[25] The suit, filed in the U.S. District Court for the Central District of California, seeks damages for what APG described as "brazen thievery" and willful copyright infringement.^[26]

Operations

Record label division

Artist Partner Group (APG) has operated as an independent record label since 2020, following its transition from a joint venture with Atlantic Records, specializing in signing and developing forward-thinking entrepreneurial artists across genres including hip-hop, pop, and R&B.^[13]^[27]^[2] The label's A&R processes are led by founder and CEO Mike Caren, who emphasizes collaborative partnership models that provide artists with comprehensive resources for recording, marketing, and global distribution. APG partners with ADA, Warner Music Group's independent distribution arm, to facilitate wide-reaching release strategies focused on streaming and digital platforms.^[13]^[2] In support of its operations, APG maintains dedicated studio facilities in Los Angeles, established in 2016, featuring four versatile recording rooms and one writing room designed for artist collaborations and creative production.^[28]^[29] Central to APG's approach is an entrepreneurial model tailored for independent-minded artists, offering tools and partnerships that enable them to build their brands while retaining significant involvement in their projects.^[2]

Publishing division

The Artist Publishing Group serves as the music publishing subsidiary of Artist Partner Group, founded in 2006 by Mike Caren in association with Warner/Chappell Music to provide specialized support for songwriters and producers.^[30]^[31] Initially administered by Warner/Chappell, the publishing arm transitioned to independent administration following the broader APG entity's exit from its joint venture with Warner Music Group in 2020, allowing for greater operational autonomy while retaining a focus on artist-driven initiatives.^[1] This structure enables APG to handle global royalty collection, synchronization licensing for media placements, and administrative services tailored to creative professionals seeking long-term career growth.^[2] APG's services emphasize creative development, offering songwriters and producers access to in-house resources such as A&R guidance, collaborative opportunities, and studio facilities built in 2016, which include four recording rooms and a dedicated writing space to foster hit-making sessions.^[2] These efforts have contributed to hundreds of tracks reaching the Top 40 on the Billboard charts, underscoring the division's role in facilitating placements on major artist projects through targeted networking and production support.^[2] The company prioritizes entrepreneurial songwriters by providing concierge-level creative services and resources to help launch independent artist careers, aligning with its "powered by partnership" philosophy that treats writers as full artistic partners rather than mere contributors.^[31]^[2] Notable contributions from APG-affiliated writers include co-writing and production on tracks for high-profile artists, leveraging Caren's extensive industry network to secure sync deals and chart placements.^[32] This approach has enabled the division to build a catalog of influential works, supporting both emerging and established talent in achieving commercial success across pop, hip-hop, and R&B genres.^[2] In February 2024, APG announced several executive promotions, including Eli Piccarreta to SVP of A&R, to strengthen its creative and operational teams.^[33]

Roster and achievements

Current and notable artists

Artist Partner Group's current roster encompasses a diverse array of forward-thinking artists across genres such as hip-hop, pop, R&B, and emerging hyperpop, emphasizing entrepreneurial talents who retain significant creative control through APG's independent model.^[2] Key signings post-2020 include Kevin Gates, a veteran rapper known for his introspective lyricism in hip-hop and R&B, who rejoined APG in late 2024 for a new recording deal after his earlier JV-era affiliation. Similarly, YoungBoy Never Broke Again maintains a publishing partnership with APG, supporting his prolific output in trap and melodic rap while allowing him autonomy in production and releases.^[34] Ava Max, an Albanian-American pop artist celebrated for empowering anthems like "Sweet but Psycho," continues her co-publishing deal with APG alongside Warner Chappell, enabling her to blend dance-pop innovation with personal songwriting control since 2019.^[35] NLE Choppa, a Memphis-based rapper with breakthroughs in energetic trap like "Shotta Flow," established a partnership with APG and Warner Records in 2021 for his No Love Entertainment imprint, fostering his entrepreneurial ventures in music and branding.^[36] Alec Benjamin, blending pop-folk storytelling in singles such as "Let Me Down Slowly," holds a longstanding publishing agreement with APG that has supported his narrative-driven career since his 2018 rise.^[37] Emerging artists further exemplify APG's commitment to diversity and innovation, including Britney Manson, an up-and-coming talent in hyperpop and electronic scenes, featured on recent APG-licensed releases like asteria's 2024 track "BFM," where she collaborates on boundary-pushing productions.^[38] Don Toliver, a Houston rapper and singer with post-transition affiliations, continues publishing with APG, aiding his R&B-infused hip-hop evolution through ventures like Cactus Jack collaborations.^[39] Additional roster highlights include Bazzi, whose soulful pop-R&B style benefits from ongoing APG support; Odetari, a hyperpop innovator; BunnaB and Kylie Cantrall in melodic R&B; and recent signees like BabyChiefDoit and Flawed Mangoes, who joined in 2024 for hip-hop and alternative projects, all underscoring APG's focus on artist-led creativity.^[34]^[40] From the pre-2020 joint venture era, several notable artists transitioned to direct Atlantic Records affiliations, bolstering APG's legacy of developing diverse talents. These alumni include YoungBoy Never Broke Again (trap/rap), Kevin Gates (hip-hop/R&B, prior to his 2024 return), Kehlani (R&B/soul), Jason Derulo (pop/R&B), Bazzi (pop), Lil Skies (hip-hop), Rico Nasty (rap/punk), and Faouzia (global pop), whose breakthroughs under the JV model—such as multi-platinum releases—highlighted APG's entrepreneurial partnerships before the 2020 independence shift.^[12]^[13] This roster evolution reflects APG's strategy of empowering artists across genres, from global pop to underground rap, with structures that prioritize ownership and innovation.^[2]

Key releases and milestones

One of the landmark releases under Artist Partner Group's (APG) partnership with Atlantic Records was Charlie Puth's second studio album, Voicenotes, issued on May 11, 2018, which spawned multiple Billboard Hot 100 entries including the top-five hit "Attention" and the top-10 single "How Long."^[15] The album's success highlighted APG's role in developing pop artists, with tracks like "The Way I Am" further contributing to its commercial impact, debuting at number nine on the Billboard 200.^[41] In 2020, APG-supported projects included Kehlani's sophomore album It Was Good Until It Wasn't, released via Atlantic, which debuted at number two on the Billboard 200 and featured production from APG-affiliated creators such as Loshendrix on tracks like "Everybody Business" and "Open (Passionate)."^[42] That same year, NLE Choppa's debut album Top Shotta, distributed through Warner Records in collaboration with APG's network, marked a key hip-hop milestone, achieving platinum certification from the RIAA in 2023 and underscoring APG's influence in emerging rap talent.^[43]^[44] Ava Max's second studio album, Diamonds & Dancefloors, arrived in 2023 through Atlantic with APG's songwriting involvement, producing singles like "Maybe You're the Problem," which earned gold and platinum certifications and extended Max's string of dance-pop hits.^[45] Earlier breakthroughs tied to APG included Bazzi's 2018 single "Mine," which achieved viral success via memes and Snapchat, leading to over 450 million Spotify streams and establishing Bazzi as an APG-broken artist after initial signing as a songwriter.^[46] Similarly, Lil Skies' early career gained traction through APG's 2017 partnership with All We Got and Atlantic, with tracks like "Nowadays" dominating streaming platforms and propelling his debut project Life of a Dark Rose to number four on the Billboard 200 in 2018.^[47] APG's chart milestones peaked in 2018, when its roster secured 34 entries on the Billboard Hot 100—up from 22 the prior year—and accounted for 1.7 percent of the year's total U.S. streaming market, reflecting the company's growing imprint on pop and hip-hop charts.^[15] Broader achievements encompass APG songwriters and producers contributing to hundreds of Top 40 Billboard tracks, bolstered by the company's Los Angeles studios that have facilitated collaborations for high-impact releases.^[2] In November 2025, APG affiliates received nominations for the 2026 Grammy Awards, recognizing contributions from its songwriters and producers.^[48] Also in 2025, APG founder Mike Caren received recognition on Billboard's Power 100 list, spotlighting recent RIAA certifications for acts like Odetari and Lay Bankz as part of his career retrospective.^[21]

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