Top Shotta
Top Shotta is the debut studio album by American rapper NLE Choppa, released on August 7, 2020, through Warner Records.[1][2] The project consists of 20 tracks produced primarily by Choppa's collaborators, featuring guest appearances from artists including Roddy Ricch, Lil Baby, and Latto (then known as Mulatto).[1][3] Key singles such as "Walk Em Down" with Roddy Ricch and "Make Em Say" with Latto preceded the album's release, with the former peaking at number 18 on the Billboard Hot 100.[4][5] Top Shotta debuted at number 10 on the US Billboard 200, accumulating 36,000 album-equivalent units in its first week, marking Choppa's highest charting release at the time.[6][5] The album later achieved platinum certification from the RIAA in June 2023, reflecting sustained commercial success driven by streaming and fan engagement.[7] Despite its achievements, Top Shotta encountered legal challenges, including copyright infringement lawsuits against Choppa for tracks "Make Em Say" in 2021 and "Who TF Up in My Trap" in 2023, alleging unauthorized sampling from earlier works.[8][9] These disputes highlight ongoing issues in hip-hop production regarding sample clearance and originality.[9]Background and Development
Conceptualization and Recording
NLE Choppa's conceptualization of Top Shotta stemmed directly from the explosive breakthrough of his January 2019 single "Shotta Flow," which amassed millions of streams and established his reputation for raw, aggressive Memphis drill flows depicting street violence and dominance. The track's success prompted Warner Records to sign the then-16-year-old rapper, positioning Top Shotta—titled to evoke a "top shotta" archetype of unchallenged authority in rap's gangsta tradition—as his major-label debut to harness that momentum and expand his sonic palette beyond pure aggression.[10][11] Intending to blend the hard-hitting drill energy of "Shotta Flow" with melodic hooks and Caribbean influences drawn from his Jamaican roots—evident in nods to artists like Bob Marley and Shabba Ranks—Choppa aimed for versatility to broaden appeal while maintaining thematic intensity. Early groundwork included experimentation with flows during the "Shotta Flow" era, building on prior unreleased tracks like "Hummin In The Rain" and "Molly" from his YNR Choppa days, which foreshadowed the album's mix of gritty narratives and rhythmic experimentation.[12] Recording occurred over 2019 into early 2020, with sessions yielding promotional material like "Shotta Flow 3" (July 2019) and "Camelot" (September 2019) to sustain hype, followed by lead singles such as "Walk Em Down" featuring Roddy Ricch (March 2020). Later cuts, including "Gamble With My Heart" and "Watch Out For The Narcs," were completed amid the COVID-19 quarantine, reflecting adaptive studio work under restrictions that extended the timeline but allowed for refined creativity before finalization in mid-2020.[1][12]Pre-Release Singles and Promotion
In the lead-up to the July 23, 2020 release of Top Shotta, NLE Choppa released multiple singles from the project to sustain momentum from his breakout "Shotta Flow" series, which had already generated substantial streaming volume. "Shotta Flow 3," issued on March 13, 2020, extended the aggressive, drill-influenced trap sound of its predecessors, amassing millions of streams shortly after launch as part of the ongoing series that collectively surpassed 1.1 billion global streams by mid-2020. Similarly, "Shotta Flow 4" featuring Chief Keef followed in May 2020, incorporating guest verses to broaden appeal while maintaining the high-tempo, confrontational lyricism that defined Choppa's early catalog. The final pre-release installment, "Shotta Flow 5," dropped on June 12, 2020, explicitly positioned as a preview of the album's content.[13][14] These tracks capitalized on the original "Shotta Flow's" chart success, which peaked at No. 36 on the Billboard Hot 100 in 2019, driving viral interest through YouTube views exceeding tens of millions per video. While subsequent entries like "Shotta Flow 3" and "Shotta Flow 5" did not replicate the exact Hot 100 peak, they bolstered Choppa's visibility on streaming platforms and R&B/hip-hop charts, contributing to the series' platinum certifications. Other pre-release efforts included "Camelot" in April 2020, which introduced melodic elements amid street narratives, further teasing the album's range.[11] Promotional activities centered on music videos that highlighted Choppa's kinetic performance style, featuring fast-paced editing, urban settings, and choreography to underscore his teenage energy and Memphis roots. Videos for "Shotta Flow 3" and "Shotta Flow 5" emphasized raw intensity with gunplay motifs and group ensembles, aligning with the singles' themes while garnering rapid YouTube traction. Choppa amplified hype through social media, posting teasers on Instagram and TikTok that showcased freestyles, behind-the-scenes clips, and fan interactions, leveraging his youthful persona to engage a Gen-Z audience and build organic shares ahead of the full rollout.[15]Production and Musical Style
Producers and Collaborations
The production for Top Shotta was primarily handled by a roster of hip-hop producers specializing in trap and Memphis-style beats, including Javar Rockamore, who contributed to tracks like "Top Shotta Flow."[16] RealRed, alongside collaborators such as TrePounds and Soul Soundz, also played key roles in crafting high-energy sequences for standout singles.[16] Murda Beatz provided the beat for the album's title track, "Top Shotta," emphasizing booming 808 bass and rapid hi-hats characteristic of the project's aggressive sound.[17] Additional credits extend to CashMoneyAP and TNTXD, who worked on multiple cuts, drawing from Warner Records' in-house resources to integrate drill-adjacent elements without overshadowing NLE Choppa's vocal delivery. These producers focused on layered ad-libs and minimalistic synths, as verifiable in track metadata, to amplify the album's street-oriented intensity. Guest collaborations were strategically limited to artists aligning with Choppa's Memphis rap aesthetic, featuring Roddy Ricch on "Walk Em Down," where Ricch's melodic hooks complemented Choppa's rapid-fire verses.[18] Chief Keef appeared on "Shotta Flow 4," bringing Chicago drill influence to extend the viral "Shotta Flow" series with gritty, confrontational bars.[3] Latto (then Mulatto) joined on "Make Em Say," adding assertive female perspectives to a trap banger produced with punchy percussion.[18] Lil Baby featured on "Priceless," contributing trap narratives that echoed Choppa's themes of success amid adversity.[19] These selections, totaling four guests across 20 tracks, prioritized synergy in flow and regional ties over quantity, as evidenced by the album's cohesive execution upon its August 7, 2020 release.[20]Genre Influences and Composition
Top Shotta draws from drill rap and trap music, integrating aggressive delivery styles and production techniques associated with the Memphis hip-hop scene. The album's core sound echoes 2010s drill characteristics, such as rapid-fire flows over sparse, menacing beats punctuated by hi-hat slides and percussive effects mimicking gunfire.[21] This framework aligns with NLE Choppa's Memphis roots, where high-energy trap variants prevail, though the project emphasizes a hybrid vigor distinct from earlier crunk-heavy local traditions.[20] Compositionally, the 20-track album features concise songs averaging around 3 minutes each, driven by tempos typically between 128 and 150 beats per minute to sustain relentless momentum. Bouncy 808 basslines anchor the instrumentation, enabling dynamic verse structures that alternate between frenetic pacing and brief melodic respites, while production varies with elements like piano loops and stomping percussion for textural contrast.[22][23] Notable sonic variations underscore the album's range: sequences extending the "Shotta Flow" template deliver harder, drill-oriented intensity with amplified low-end rumble and clipped snares, whereas tracks like "Daydream" introduce smoother, layered beats with squealing synths and emphatic stomps, diverging toward melodic trap without sacrificing underlying aggression.[21]Lyrical Themes and Content
Core Themes of Violence and Street Life
The lyrics of Top Shotta recurrently invoke the "shotta" persona—a term rooted in Jamaican patois denoting a gunman enforcing territorial dominance—through vivid depictions of armed confrontations and gang retribution. In the album's title track "Top Shotta Flow," NLE Choppa raps lines such as "Draco make a nigga dance like paralyzin' / Red beam, laser, can't miss with that infrared," portraying firearms as essential tools for survival and intimidation in rival disputes. This extends the motifs from the earlier "Shotta Flow" series, starting with the 2019 single where he declares "Two shots to the head, he need a casket / Three shots to the chest, he need a medic," framing violence as a preemptive code of retaliation against "opps" (opponents).[24] Such content functions as diss tracks, boasting superiority and threatening real-world consequences, as seen in references to specific Memphis factions and personal beefs embedded in the bars.[25] These elements reflect the empirical backdrop of Memphis street life, where NLE Choppa, raised in the Parkway Village neighborhood, witnessed pervasive gang activity and gun violence. The city consistently ranked among the highest for per capita homicide rates in the U.S., with 307 murders reported in 2022 alone, often tied to retaliatory cycles in impoverished areas mirroring the album's narratives.[26] Rather than detached fantasy, the rapper's bravado reinforces causal street codes—honor defended by lethal force—that sustain these dynamics, as evidenced by local rap's documentation of real feuds escalating into fatalities.[26] Interpretations diverge on whether this constitutes raw artistic expression of urban hardship or a normalization of pathology. Proponents of the former position it as unvarnished testimony from a 17-year-old product of Memphis's environment, capturing the bravado required for self-preservation amid systemic failures.[27] Detractors counter that glorifying such retribution in diss-heavy tracks like those on Top Shotta entrenches destructive norms, potentially desensitizing youth in high-crime communities to violence's costs, beyond mere reflection.[21] This tension underscores rap's dual role: chronicling reality while risking its amplification through cultural repetition.[26]Elements of Personal Reflection
Amid the album's emphasis on street bravado, tracks such as "Daydream" and "Depression" introduce introspective layers, showcasing NLE Choppa's vulnerability and desire for personal evolution. "Daydream," the opening song released on August 7, 2020, frames ambition through manifestation, with Choppa equating daydreaming to proactive goal attainment rather than idle fantasy, as he explained in annotations describing it as "something you already got, you just got to work towards it."[28] This contrasts the later aggression, signaling an intent to diversify beyond unrelenting hardness. Similarly, "Depression" delves into mental health challenges, with lyrics confronting emotional lows and the pressures of fame, marking a rare admission of inner turmoil in Choppa's catalog at the time.[21] These elements reflect Choppa's efforts to reconcile his "top shotta" image—rooted in Memphis street culture—with emerging responsibilities like fatherhood, which he became during early 2020 amid the album's creation. In a Billboard interview tied to Top Shotta's rollout, Choppa discussed preserving mental health while navigating new parenthood, noting how it prompted shifts toward positivity and self-awareness, verifiable through his adoption of meditation practices that influenced songwriting.[29] An NME review observed this range, highlighting how Choppa veered into vulnerability to demonstrate artistic maturity, though such moments were sparse.[30] This approach aimed to draw a broader audience by humanizing the rapper, evidenced by post-release statements where Choppa linked spiritual growth to evolving narratives, though critics like those at Paste Magazine assessed the balance as uneven, with reflective aspects often subsumed by dominant energy.[21]Release and Commercial Rollout
Announcement and Release Date
NLE Choppa signed a partnership deal with Warner Records in July 2019, shortly after which the label announced his debut studio album Top Shotta as a cornerstone of his major-label rollout under the No Love Entertainment imprint.[31] The project was positioned by Warner as Choppa's defining statement album, building on his breakout success with singles like "Shotta Flow" to establish his presence in the rap landscape.[32] Initially scheduled for release in early 2020, including a targeted March slot, Top Shotta faced delays attributed to the escalating COVID-19 pandemic, which disrupted recording finalizations and single sequencing strategies.[20] The album launched digitally on August 7, 2020, via Warner Records, coinciding with the height of pandemic restrictions that precluded traditional live promotion and touring.[18] Physical formats followed standard industry rollout, available through retailers like Vintage Vinyl.[33]Marketing and Music Videos
The marketing campaign for Top Shotta emphasized digital hype through coordinated music video releases and streaming platform integrations, coinciding with the album's August 7, 2020, launch. Pre-save options were promoted on Spotify and [Apple Music](/page/Apple Music), alongside exclusive merchandise bundles featuring album-branded apparel to drive fan anticipation and direct sales.[34] These efforts capitalized on NLE Choppa's established social media presence, particularly TikTok, where viral dance challenges tied to tracks like the "Shotta Flow" series had previously amplified his reach, encouraging user-generated content to sustain momentum.[1] Music videos served as a core visual component, adopting a cinematic street aesthetic with gritty urban settings, high-energy choreography, and thematic nods to Memphis trap culture. On August 10, 2020, three official videos—"Top Shotta Flow," "Make Em Say" featuring Mulatto, and "Murda Talk"—were simultaneously released to YouTube, intensifying post-release buzz by providing immersive extensions of the album's aggressive sound.[35] [36] The "Top Shotta Flow" video, directed with fast-paced editing and confrontational imagery, quickly garnered millions of views, reinforcing the project's raw, confrontational branding.[36] Promotional content extended to serialized YouTube episodes under the "Top Shotta Don Dada" banner, such as Episode 4 released on August 18, 2020, which previewed visuals and behind-the-scenes footage to foster ongoing engagement amid COVID-19 restrictions that limited in-person events like traditional listening parties.[37] Playlist placements on platforms like Spotify further boosted visibility, with algorithmic pushes targeting Choppa's young, digitally native audience to maximize streams during the rollout.[3]Track Listing
Standard Edition Tracks
The standard edition of Top Shotta, released on August 7, 2020, contains 20 tracks spanning approximately 61 minutes.[38] [3] The album opens with the melodic "Daydream" and features multiple installments in the "Shotta Flow" series toward the end, including "Shotta Flow 3", "Shotta Flow 4", and "Shotta Flow 5" as notable closers.[1] Basic credits for the tracks include songwriters and producers, though full production details vary across sources. The following table lists the tracks in order, with featured artists and approximate runtimes where available.[1] [39]| No. | Title | Featured artist(s) | Length |
|---|---|---|---|
| 1 | Daydream | — | 2:22 |
| 2 | Double Bacc | — | 3:14 |
| 3 | Make Em Say | Latto | 3:22 |
| 4 | Camelot | — | 2:28 |
| 5 | Walk Em Down | Roddy Ricch | 2:53 |
| 6 | Murda Talk | — | 2:41 |
| 7 | Who TF Up in My Trap | — | 2:02 |
| 8 | Bryson | — | 2:25 |
| 9 | Top Shotta Flow | Chief Keef | 3:41 |
| 10 | Shotta Flow 3 | — | 3:00 |
| 11 | Narrow Road | Lil Baby | 4:00 |
| 12 | Picasso | Big30 | 2:54 |
| 13 | Set It Off | — | 2:21 |
| 14 | Like Me | Chief Keef | 2:48 |
| 15 | In My Bag | — | 2:46 |
| 16 | Beat Box (Remix) | CBO Ymk | 2:28 |
| 17 | Shotta Flow 4 | — | 2:40 |
| 18 | Shotta Flow 5 | — | 3:01 |
| 19 | Redzone | — | 2:20 |
| 20 | Finals | — | 2:28 |
Notable Tracks and Sequels
"Shotta Flow 3", released as a single on August 6, 2020, extends the series' aggressive style with Choppa's recurring ad-libs like "NLE the Top Shotta" and lyrics targeting rivals, amassing over 119 million Spotify streams.[1][40] "Shotta Flow 4", featuring Chief Keef and released the same day, incorporates diss tracks aimed at Memphis rap competitors, maintaining the piano-driven beat of prior entries while adding collaborative verses.[1] "Shotta Flow 5" follows as the fifth iteration, released prior to the album on July 23, 2020, with heightened energy through rapid flows and gunshot sound effects, contributing to the series' evolution from the original's 2019 breakthrough.[1] These sequels collectively propelled the franchise, with the album version "Top Shotta Flow" serving as a capstone track blending motifs from earlier parts.[38] "Walk Em Down", featuring Roddy Ricch and released as a single on March 19, 2020, exemplifies crossover success within Top Shotta, blending melodic hooks with trap elements and achieving RIAA 5× Platinum certification on October 28, 2024, for 5 million units in the United States. The track's over 654 million Spotify streams highlight its dominance among album cuts, driven by Ricch's verse and video release that amplified its reach beyond core hip-hop audiences.[41]Critical Reception
Positive Assessments
Critics commended NLE Choppa's debut album Top Shotta for its high-energy tracks and the rapper's ad-lib-heavy flow, which conveyed youthful vigor and raw street authenticity. Anthony Fantano of The Needle Drop described the project as buoyed by Choppa's evident potential and a selection of hard-hitting highlights, emphasizing the aggressive replay value of cuts like the "Shotta Flow" sequels.[42] NME highlighted Choppa's "ludicrous flow" on "Make Em Say," praising its explosive charisma and strip-club appeal, while noting the album's balance of braggadocio with vulnerability in the stronger second half, including standout tracks like "Camelot" and the Bryson Tiller collaboration "Beat Box." The review attributed "miraculous maturity" to the 17-year-old artist, crediting his ability to infuse personal reflection amid inexperience for a polished debut sound.[30] Paste Magazine recognized Choppa's creative dexterity in transitioning from violent, detailed narratives on "Murda Talk"—where intricate scene-setting immerses listeners—to melodic openness on "Paranoid," showcasing emotional depth and storytelling strengths that elevate the album's vigor beyond rote aggression.[21] Tracks such as "Walk Em Down" (featuring Roddy Ricch) were frequently cited for their anthemic production and chemistry, contributing to the album's consistent gangster lyricism and risk-taking variety, which reviewers saw as evidence of Choppa's innate talent despite his youth.[43]Criticisms and Shortcomings
Critics have frequently highlighted the album's structural bloat, consisting of 20 tracks that include four variants of the "Shotta Flow" series—"Shotta Flow," "Shotta Flow 3," "Top Shotta Flow," and "Shotta Flow 4"—clustered in sequence, which contributes to repetition and diminishes overall impact.[44] This redundancy, spanning roughly 25% of the runtime in similar high-energy, aggression-focused trap beats and flows, leads to listener fatigue without sufficient variation to sustain engagement.[42] Music critic Anthony Fantano of The Needle Drop rated Top Shotta a 6/10, praising isolated highlights buoyed by NLE Choppa's energetic delivery but critiquing the need for trimming excess material and rearranging tracks to avoid formulaic sequencing.[42] He emphasized that the project's potential is undermined by an overreliance on Choppa's breakout style, resulting in a debut that feels padded rather than cohesively developed.[45] Lyrically, detractors argue the content prioritizes surface-level bravado and boasts of violence over introspective depth, with verses often recycling themes of retaliation and dominance without exploring causal roots or consequences of depicted street conflicts.[46] While proponents defend this as authentic representation of Choppa's Memphis upbringing, empirical patterns in similar rap outputs suggest such emphasis can reinforce stereotypes and limit artistic evolution, as evidenced by the album's failure to diversify beyond its core sonic template.[46] This approach contrasts with Choppa's occasional ventures into melodic or reflective territory elsewhere, which are underdeveloped here amid the prevailing aggression.Commercial Performance
Chart Achievements
Top Shotta debuted at number 10 on the US Billboard 200 chart for the week dated August 15, 2020, achieving NLE Choppa's first top 10 entry on the ranking and marking its peak position there, with the album spending at least four weeks on the chart.[6] Singles from the album also registered on the Billboard Hot 100. "Camelot," released in September 2019 ahead of the album, entered the Hot 100 at number 40 and reached a peak of number 37.[47] "Walk Em Down" featuring Roddy Ricch, released in March 2020, debuted at number 94 and peaked at number 38 after 16 weeks on the chart.[48]| Chart | Peak Position | Weeks on Chart |
|---|---|---|
| US Billboard 200 | 10 | 4+ |
| US Billboard Hot 100 ("Camelot") | 37 | 4+ |
| US Billboard Hot 100 ("Walk Em Down") | 38 | 16 |