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Autostadt

Autostadt is a major visitor attraction and the world's largest automobile delivery center, situated on 28 hectares of parkland adjacent to the 's main production plant in , , . Opened on June 1, 2000, it serves as a communications platform for the , emphasizing corporate values in areas such as art, culture, technology, design, and societal responsibility through immersive experiences focused on . Conceived by former CEO , the site integrates innovative architecture with educational and entertainment elements, transforming an industrial area into a dynamic destination that has handed over nearly 3.5 million vehicles to customers in ceremonial events as of 2025. Key features include the Zeithaus museum, which houses over 260 historic vehicles spanning automotive milestones, and brand-specific pavilions showcasing car marques such as , , , , , and . Iconic elements like the two 48-meter-tall car towers, capable of storing up to 800 vehicles in total, allow visitors to observe the delivery process, while an all-terrain track and driving experiences provide hands-on interaction with vehicles. The complex also encompasses extensive green spaces, a scent tunnel, playgrounds, and cultural venues, including the three-Michelin-starred Aqua restaurant and the Ritz-Carlton hotel, fostering year-round attractions from summer festivals to winter wonderlands. Since its launch during in , Autostadt has evolved continuously, incorporating exhibitions on sustainable mobility and new pavilions like the one for the brand opened in 2024, with 25th anniversary celebrations in 2025. It attracts approximately 1.7 million visitors annually as of 2023, with a cumulative total exceeding 48 million as of 2025, establishing it as one of Germany's most popular tourist sites and a vital economic driver for . As a hub for learning and innovation, Autostadt bridges automotive history with future-oriented themes, drawing families, enthusiasts, and professionals alike.

Site and Design

Location and Layout

Autostadt is situated in , , , immediately adjacent to the Volkswagen Plant, at geographical coordinates 52°26′05″N 10°47′49″E. This positioning integrates the visitor attraction directly with the Volkswagen Group's production facilities, facilitating seamless operations for new vehicle deliveries. The site occupies approximately 28 hectares (69 acres) of repurposed former industrial land along the . The layout of Autostadt emphasizes a park-like , blending spaces, water features such as lagoons, and extensive pedestrian paths to create an immersive, leisurely experience for visitors. At the heart of the spatial organization is a main that links the key attractions and brand pavilions, promoting fluid across the grounds. A notable feature is the 700-meter underground tunnel connecting the site's customer center to the adjacent factory, through which newly manufactured vehicles are transported via for final preparation and delivery. This infrastructure underscores the site's role as the world's largest new delivery center. Accessibility to Autostadt is highly convenient, with direct proximity to the A2 and A39 motorways, allowing easy arrival from major cities like (about 90 km west) and (around 230 km east). The Wolfsburg Hauptbahnhof train station lies approximately 2 km away, reachable by a short walk across the city bridge or via local bus services. On-site parking facilities accommodate thousands of vehicles across multiple lots, including options for charging, ensuring ample space for day visitors.

Architecture and Key Structures

The Autostadt's architecture, primarily designed by the firm HENN GmbH under Gunter Henn, embodies an ultra-modern aesthetic that prioritizes transparency through extensive use of glass facades and structural elements, creating a sense of openness and lightness. This futuristic style integrates seamlessly with the surrounding landscape, incorporating natural motifs such as expansive water basins and green spaces to blur the boundaries between and . The overall design draws inspiration from classical hall architectures while adapting them to contemporary automotive themes, resulting in a cohesive district-like complex adjacent to the plant in . Central to the site's visual identity are the two iconic Car Towers, cylindrical structures each rising 48 meters high and constructed from fully glazed hot-dip galvanized , which serve as automated storage and delivery centers for new vehicles. Capable of holding up to 800 cars per tower for a total capacity of 1,600, these towers function as both practical facilities—handling an average of 500 vehicles daily via underground tunnels and elevators—and striking landmarks that symbolize automotive . Their transparent allows visitors to observe the internal , enhancing the experiential quality of the architecture. The broader design palette features recurring motifs of and for structural integrity and visual permeability, complemented by elements like the rectangular basin forming the northern boundary, which reflects the towers and . pavilions exhibit distinct geometries tailored to their identities, such as the streamlined, organic forms in the Porsche , fostering a varied yet unified architectural language across the 28-hectare site. is embedded through features like solar-tracking "smartflower" photovoltaic systems that generate up to 6,500 kWh annually per unit and solar paving stones integrated into pathways, alongside a commitment to green electricity for all operations, supporting energy-efficient building management. The Autostadt has garnered recognition for its innovative architectural approach, including the Pavilion's Automotive Brand in 2012 for "Best of Best – " and the Roof and Service Pavilion's in 2014 from the Chicago Athenaeum, highlighting its successful fusion of functionality, aesthetics, and environmental harmony—elements partly influenced by the site's development alongside in .

History

Planning and Construction

The concept for Autostadt originated in 1994 under the leadership of , chairman of AG, who envisioned a dedicated brand experience center adjacent to the company's Wolfsburg headquarters to enhance visitor engagement, streamline vehicle deliveries, and position as a global communications hub. This ambitious project was conceived in connection with the World Exhibition in , with the goal of attracting visitors to Wolfsburg. Planning commenced in 1996 with the selection of a 28-hectare brownfield site, previously occupied by a fuel company and located directly across the from the existing production plant. Construction began in 1998, marking the start of a phased construction process that spanned 1998 to 2000 and involved coordination with the plant's continuous operations to minimize disruptions. Key challenges included of the contaminated brownfield terrain, necessitating soil cleanup and site preparation to meet regulatory standards for public use. Master planning was overseen by Munich-based firm Henn Architekten, which integrated the complex's structures with the surrounding landscape and . The total reached 850 million Deutsche Marks (approximately €435 million at the time, equivalent to about €600 million adjusted to 2021 values), reflecting the scale of this transformative endeavor.

Opening and Expansions

The Autostadt officially opened to the public on 1 2000, serving as a central element in the Group's strategy to showcase its automotive brands and engage customers through immersive experiences. Designed as a communications platform adjacent to the plant in , it quickly established itself as a major tourist attraction, with initial projections anticipating around 1 million visitors annually. In its early years, the site exceeded these expectations, contributing to the diversification of 's economy beyond traditional by drawing attention to the region's automotive . One of the notable early developments occurred in , when the pavilion was repurposed and renamed the Premium Clubhouse to accommodate displays for both and , reflecting the Group's expanding portfolio of luxury brands. This adaptation enhanced the site's offerings for premium vehicle enthusiasts without altering its core layout. The adjacent Ritz-Carlton , which debuted alongside the Autostadt in 2000, has since complemented these facilities by providing high-end accommodations and dining, further elevating the overall visitor infrastructure. In recent years, the Autostadt has continued to evolve with targeted updates to maintain relevance and . Visitor numbers reached a high of approximately 2.28 million in 2018, maintaining a strong average of around 2 million annually in the pre-pandemic period, though saw a decline due to restrictions. Post-pandemic recovery has been robust, supported by new initiatives such as the opening of the brand pavilion in summer 2024, which provides dedicated space for performance vehicles and interactive exhibits. Additionally, the site has prioritized environmental enhancements, including a full transition to green electricity for its operations to reduce its . A highlight in 2025 is the special exhibition "75 Years of VW Bus" in the Zeithaus , celebrating the iconic vehicle's with displays spanning from the T1 to the ID. Buzz models. These developments underscore the Autostadt's role in generating substantial economic benefits for , including tourism revenue and job creation tied to the ecosystem.

Visitor Experiences

General Attractions

The Autostadt features several core attractions that provide visitors with an overview of automotive and without focusing on specific brands. The Zeithaus stands out as a central highlight, housing more than 260 vehicles from over 60 manufacturers, including iconic models such as the first petrol-powered automobile and early prototypes. This multi-brand exhibition traces the evolution of across five floors, offering immersive displays of technological milestones and design innovations. Complementing the are cinemas, including a panoramic LED cinema with a 120-degree curved screen that presents short films on automotive themes, enhancing the educational experience through high-resolution projections. Additionally, an off-road allows visitors to explore rugged terrain in vehicles like the Touareg, navigating obstacles such as water hazards and steep inclines over a kilometer-long course to demonstrate off-road capabilities. Visitor amenities at the Autostadt emphasize comfort and family-friendly facilities across its 28-hectare parklands and lagoon landscapes. Playgrounds, including a towering slide structure adjacent to the Zeithaus, provide adventurous play areas for children, while the expansive Lagoon Landscape offers serene walking paths and relaxation zones suitable for all ages. Dining options range from casual eateries to upscale experiences, such as the three-Michelin-starred Aqua at the adjacent Ritz-Carlton, which serves modern with a focus on seafood and innovative presentations. Shopping areas, like the Accessories Shop, offer a variety of merchandise including apparel and model , open daily from 10:00 a.m. to 6:00 p.m. A key infrastructural feature is the Customer Center, the world's largest new car delivery facility, where up to 500 vehicles are handed over daily in personalized ceremonies, complete with a central square displaying models. The Autostadt attracts an average of 2 million visitors annually, drawing families, enthusiasts, and tourists for its blend of and leisure. prices vary by package, ranging from €10 for children and teens (ages 6–17) to €20 for adults on a standard one-day , with family options at €49 for two adults and up to three children; premium packages including guided tours or special access can reach €40 or more. The site operates year-round from 10:00 a.m. to 6:00 p.m. daily, with extended hours for select play attractions until 8:00 p.m. weather permitting. is prioritized through -friendly paths, ramps, and lifts throughout the grounds and buildings, with free and stroller loans available upon deposit; multilingual guided tours are offered in languages including English, , and to accommodate diverse visitors. These elements integrate seamlessly with the brand pavilions to support full-day itineraries.

Interactive Activities and Events

Autostadt provides a range of hands-on driving experiences designed to immerse visitors in automotive dynamics. Simulator rides, such as the Virtual Racing attraction in the GroupForum's , feature four advanced simulators with motion-enabled seats, steering wheels, and pedals, allowing participants to race on iconic Formula 1 tracks like Spa-Francorchamps using vehicles including the and Cup. These sessions, lasting 10 to 20 minutes, require a minimum height of 1.40 meters and must be booked in advance via the official platform, with prices starting at €7 plus an Autostadt entry pass. Off-road courses on all-terrain tracks challenge drivers with obstacles, simulated adverse weather, and handling, guided by professionals to demonstrate technical capabilities. Electric vehicle test drives, part of the e-mobility program, enable visitors to pilot models like the ID. Buzz and ID.7, including instruction, for an additional fee starting at €10 per person and require prior reservation to ensure availability. Educational programs at Autostadt emphasize interactive learning on automotive and . Workshops through initiatives like Funlab for children and Learnlab for youth cover topics such as , vehicle design, , and digitalization, often incorporating hands-on experiments to explore future mobility solutions. Lifelab offers adult-oriented sessions on lifelong skills, including and sustainable practices, complemented by guided tours that highlight environmental aspects of vehicle production and . These programs are tailored for different age groups, with options for schools and families, and can be booked via the education team. In , special events mark Autostadt's 25th anniversary, including one-hour guided highlight tours that integrate themes of mobility evolution and heritage milestones like the and anniversaries, with cumulative visitors exceeding 48 million since opening. Seasonal events and cultural offerings add dynamic engagement to the visitor experience. The Summer Festival, running from July to August, features outdoor concerts on the Lagoon Stage with performers such as and , paired with culinary and entertainment programming for evening crowds. Post-pandemic, event programming has resurged with increased focus on interactive formats, including workshops and readings. Cultural elements include tours that explore the site's modernist designs and pavilions, as well as art installations like the "World Processor—Field of Globes" by Ingo Günther, which uses illuminated spheres to represent global data and mobility themes. Safety protocols govern all activities: participants in experiences must meet and height criteria (e.g., 18+ for advanced trainings, 3+ for children's nanokarts), wear provided gear, and adhere to instructor guidelines, with premium options like test drives necessitating advance booking to manage capacity.

Brand Pavilions

Volkswagen Pavilions

The Pavilion serves as the central showcase for the brand's core mass-market vehicles, emphasizing innovation, drivability, and quality through interactive exhibits on current models and concept cars. Visitors can explore redesigned vehicles such as the second-generation T-Roc, featuring enhanced interior space, a new cockpit with a large screen, and , highlighting advancements in and efficiency. The pavilion also presents electric models like the ID.3 GTX Performance FIRE+ICE, an all-electric variant inspired by the classic Golf II, which demonstrates the brand's transition to sustainable mobility with zero CO₂ emissions and sporty design elements. In , the underwent a significant redesign, incorporating an eye-catching brand logo on the outer , dynamic lighting effects, vibrant colors, and projections of natural imagery to create an immersive that reflects 's philosophy of forward-thinking . This update enhances the pavilion's role within the Autostadt's overall layout, connecting visitor experiences to the broader parkland setting. Interactive displays focus on the brand's commitment to electric and sustainable technologies, allowing guests to engage with features that underscore drivability and environmental responsibility. The Pavilion, dedicated to the brand's vans and trucks, embodies robustness, versatility, and practicality through exhibits on models tailored for diverse users, from families to professionals. Current lineup highlights include the fully electric ID. Buzz, the Multivan, T7 Caravelle, Transporter with specialized Sortimo bodywork, and variants like the and Grand , alongside concept cars that preview future developments in commercial transport. Digital exhibits explore themes of freedom and innovation, with hands-on interactions such as a 120-degree photo opportunity inside vehicles and a simulated assist response test to demonstrate and handling. During the 75th anniversary celebrations of the T1 Bus in May 2025, the pavilion hosted a special exhibit on the iconic original Transporter that began production in 1950 and represents the longest-running line in , integrating historical context with modern electric successors like the ID. Buzz. This display tied into the pavilion's emphasis on the evolution of commercial vehicles toward sustainable solutions, including and enhanced practicality for everyday applications.

Volkswagen R Pavilion

The Volkswagen R Pavilion, opened in summer 2024, showcases the brand's high-performance vehicles, emphasizing dynamic driving, advanced technology, and sporty design. The pavilion features exhibits on current R models such as the Golf R, Tiguan R, and ID. Buzz GTX, highlighting performance enhancements like the R-Performance torque-vectoring system and customizable driving modes. Interactive elements include a for virtual experiences of R models on various tracks, a area for enthusiasts, and displays on the evolution of Volkswagen's performance division since 2002. Visitors can explore themes of and in performance vehicles, with hands-on configurators for personalization. The pavilion serves as a hub for R fans, connecting historical achievements with future electric performance innovations.

Audi Pavilion

The Audi Pavilion at Autostadt features an angular aluminum exterior with modern, functional lines that reflect the brand's emphasis on . Redesigned in 2023 as the permanent House of Progress, the structure retains its timeless rotunda form while incorporating clear lines and open interior spaces to create a welcoming atmosphere focused on future mobility. The two-level layout includes interactive zones dedicated to key technologies such as the quattro all-wheel-drive system and e-tron electric propulsion, allowing visitors to explore 's advancements in performance and electrification. Exhibits within the pavilion highlight Audi's evolution, including a dedicated display tracing the brand's origins from the 1909 founding of predecessor company August Horch Automobilwerke to contemporary innovations. Current models on show include the RS e-tron GT, which exemplifies high-performance electric driving with its quattro system, alongside the Q4 e-tron and A6 e-tron concept. In 2023, two new electric vehicle displays were added as part of the pavilion's launch, featuring the RS e-tron GT and SQ6 SUV e-tron to underscore Audi's commitment to sustainable premium mobility. Interactive elements such as virtual reality simulations enable visitors to experience simulated drives in e-tron models, emphasizing digitalization and design. Unique offerings include sound laboratories where visitors can explore engine acoustics and the auditory signature of Audi vehicles, complementing the pavilion's Pan Acoustics sound system designed for immersive audio experiences. Customization configurators allow guests to design their own Audi vehicles digitally, with options to take home personalized sketches. The pavilion also spotlights Audi's innovation achievements, such as multiple World Car of the Year awards for models like the e-tron GT, highlighting the brand's leadership in premium engineering. Visitor engagement is enhanced through guided tours that delve into the aluminum space frame construction, a pioneering lightweight technology showcased on the main floor to demonstrate Audi's material innovations. These tours, along with hands-on interactions like sitting in concept cars, provide deeper insights into quattro technology and e-tron electrics. The pavilion aligns with Autostadt's broader themes by prioritizing resource-efficient redesigns and digital exhibits that minimize environmental impact.

SEAT Pavilion

The Pavilion at Autostadt embodies the brand's Spanish heritage through its playful and colorful architecture, inspired by the geography of the . The structure features sensual white curves and a striking red wall composed of 349 wing mirrors at the entrance, creating a dynamic visual that reflects Mediterranean vibrancy. Accessed via a wooden bridge within the Autostadt park, the pavilion adopts a single-floor layout to ensure accessible flow for visitors, emphasizing urban mobility and youthful energy. Inside, interactive exhibits trace SEAT's origins from its founding in 1950 as Spain's national automaker, highlighting its evolution under ownership since 1986. Displays integrate the sub-brand, established in 2018 as SEAT's performance-focused extension, with models such as the and showcased alongside , Tavascan, and . Visitors can engage with driving simulators and a vehicle configurator to explore customization options, underscoring SEAT's commitment to compact, agile designs suited for city driving. Unique features blend automotive innovation with Spanish lifestyle elements, including and zones that juxtapose vehicles with cultural motifs. A highlight is the immersive projection of a cityscape, comprising 630,000 snapshots that evoke urban dynamism. The pavilion also spotlights the transition to electric mobility through models like the Mii electric, a promoting sustainable urban transport.

Škoda Pavilion

The Pavilion at Autostadt exemplifies the brand's engineering tradition rooted in practicality and innovation, housed in an elegant, functional structure designed by Czech architect Bořek Šípek that incorporates motifs inspired by Bohemian crystal craftsmanship. The multi-level layout guides visitors through a historical timeline, beginning with the brand's origins in 1895 when and founded their company producing bicycles in , before transitioning to motorcycles and automobiles by 1905. This progression is showcased through exhibits featuring early models like the 1905 Laurin & Klement Voiturette and the 1935 Popular Roadster, evolving to contemporary vehicles such as the compact Fabia, family-oriented and Kamiq, and versatile SUVs including the Kodiaq. Central to the pavilion are interactive demonstrations of Škoda's "Simply Clever" features, which highlight value-driven solutions like integrated umbrella holders in door panels and multifunctional storage compartments designed for everyday utility. These elements underscore the brand's emphasis on affordability, with models frequently recognized for strong value-for-money in assessments, alongside reliability accolades such as top rankings in dependability studies and What Car? surveys. The pavilion's 2023 redesign, with further enhancements in 2024, introduced digital heritage walls that interactively trace Škoda's milestones, including its integration into the since 1991, while prioritizing sustainable practices through displays of eco-friendly materials like recycled fabrics in vehicle interiors. Visitor experiences emphasize hands-on engagement, including model assembly simulations where guests simulate building Škoda components to appreciate manufacturing precision, and zones dedicated to eMobility with stationary bikes that "charge" a Enyaq iV to demonstrate efficiency. Family-oriented highlights feature a children's , coloring stations, and quizzes on brand history, attracting over 70,000 visitors in the first eight months post-redesign and fostering an appreciation for Škoda's balance of reliability and innovative functionality.

Porsche Pavilion

The Porsche Pavilion at Autostadt celebrates the sports car brand's heritage of performance and innovation through an architecturally striking structure designed by HENN Architekten and opened in 2012. The building features dynamic, organic curves with a softly gleaming, matte roof that mirrors the fluid silhouette of vehicles, creating a visually compelling homage to the marque's design philosophy. Positioned symmetrically opposite the Pavilion along the theme park's central axis, it underscores the historical connections between and , rooted in the 1930s when engineered the original prototype for the . In 2016, the pavilion underwent a significant redesign, expanding its exhibition space from 65 square meters to 504 square meters to accommodate a more immersive presentation of 's 75-plus years of automotive history. The core exhibit is a fleet of 28 silver 1:3-scale models suspended in an elliptical formation, tracing the brand's evolution from the inaugural 1948 —'s first production —to racing icons and modern staples like the series. Full-size vehicles, including classic 356 models and performance-oriented examples, are displayed alongside, allowing visitors to explore the progression of 's engineering excellence in materials, , and powertrains. Unique interactive elements enhance the focus on Porsche's racing legacy and visionary engineering, with highlights including the 919 Hybrid prototype that clinched overall victory at the 2016 —Porsche's 18th win in the endurance classic. Visitors can engage via iPad-guided tours detailing 12 key brand milestones, from Ferdinand Porsche's early innovations to triumphs, complemented by multimedia films on core values like speed and precision. Special temporary exhibitions, hosted twice annually, further emphasize themes such as future concepts, while the pavilion's proximity to Autostadt's shared driving tracks offers seamless transitions to hands-on experiences.

Lamborghini Pavilion

The Pavilion at Autostadt embodies the brand's signature bold and aggressive styling through its minimalist architecture, positioned splashside to evoke a sense of mystery and exclusivity. This compact structure contrasts with the surrounding landscape, drawing visitors into the world of high-performance supercars with its stark, angular form that echoes Lamborghini's dramatic vehicle lines. Inside the pavilion, exhibits chronicle Lamborghini's history beginning with its founding in 1963 by as a challenger to established luxury makers. Key displays feature iconic models such as the 1967 Miura, renowned for its transverse mid-engine layout and innovative Gandini design; the 1975 Countach LP 400, a scissor-door pioneer that defined aesthetics; and the 1999 Diablo GT, introducing all-wheel drive and carbon fiber elements to the lineup. More contemporary vehicles, including the 2011 Aventador SVJ with its record-setting carbon fiber and the 2023 Revuelto hybrid boasting a 1,015 CV V12 , illustrate ongoing advancements in materials and propulsion. The pavilion emphasizes Lamborghini's craftsmanship, showcased through dissected views of V12 engines and technologies like aluminum bodies in the 2013 Gallardo and carbon fiber in multiple models, which enhance performance and exclusivity. Following the brand's 1998 acquisition by the Group's division, exhibits highlight synergies in engineering, such as collaborative developments in hybrid systems evident in the 2024 Urus SE PHEV . Visitor engagement focuses on intimate, up-close access to these vehicles within the ZeitHaus museum integration, fostering appreciation for Lamborghini's heritage of bold innovation and supercar passion. The pavilion's proximity to the Premium Group area allows brief synergies with broader ultra-luxury displays.

Premium Group Pavilion

The Premium Group Pavilion, known as the Premium Clubhouse, originated as a dedicated pavilion at Autostadt before being renamed and expanded in 2008 to incorporate , reflecting the Group's integration of its ultra-luxury brands following their acquisitions in 1998. This evolution transformed the space into a shared showcase for bespoke craftsmanship and hyper-performance engineering, emphasizing the brands' heritage under ownership without overlapping with adjacent high-end pavilions like those for or . Architecturally, the is embedded into a small hill, featuring a sleek exterior with a roof that contrasts its opulent, lounge-like interior of wood-paneled walls, flooring, textile ceilings, and upholstery, creating an atmosphere of refined exclusivity. exhibits trace the brand's history from its 1919 founding, highlighted by flying 'B' motifs and interactive displays on , including dedicated rooms demonstrating wood veneering and finishing techniques used in vehicle production. These elements underscore Bentley's coachbuilt luxury, with showcased models such as the 2003 Le Mans-winning Speed 8 illustrating performance heritage alongside artisan demonstrations of material mastery. Bugatti's presence focuses on hypercar innovation, exemplified by the iconic mirror-finish 16.4 installation in a fully mirrored room, an artistic centerpiece symbolizing the brand's pursuit of extreme velocity and design. Exhibits highlight technological advancements, including the in models like the , capable of top speeds exceeding 420 km/h (261 mph), with references to record-breaking feats such as the Chiron's test run surpassing 490 km/h (304 mph). The offers limited-access areas for private viewing, fostering an intimate appreciation of these ultra-exclusive vehicles' and bespoke elements.

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