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Ball Arena

Ball Arena is a multi-purpose indoor arena in , , primarily used for professional , , and events. It opened on October 1, 1999, as the Pepsi Center, replacing the older , and was redesigned with a capacity of 19,099 seats for basketball games and 18,007 for hockey matches. In 2020, following the expiration of the Pepsi naming rights deal, secured the through a partnership with the arena's owner, , renaming it Ball Arena as part of a broader initiative promoting recyclable aluminum products. The venue serves as the home of the NBA's , the NHL's , and the NLL's , hosting their regular season and playoff games, including the Nuggets' 2023 NBA Championship and the Avalanche's 2022 victory. Designed by HOK Sports Facilities Group, Ball Arena also accommodates concerts and other events, contributing to Denver's sports and entertainment landscape.

History

Planning and construction (1990s)

In the mid-1990s, the and , both owned by Ascent Entertainment Group under Video Enterprises, faced an expiring lease at the aging , built in 1975 and lacking modern revenue-generating features such as luxury suites and club seating. Negotiations for a replacement arena began in spring 1994, when Mayor appointed a to engage with amid threats of team relocation. By March 1995, Tim Romani joined the project as executive vice president of Ascent Arena Company to oversee , , and . In April 1995, a was finalized for a $132 million multi-purpose arena, fully financed by and partner , which committed to covering construction costs, infrastructure upgrades like traffic signals and turn lanes, and environmental cleanup on city-provided land in the Central Platte Valley area; in return, the city received annual lease payments starting at $2 million, adjusted for 3% inflation, projected to total $95 million over 30 years—exceeding expected revenues from McNichols and the . The , unveiled later that year, emphasized a futuristic concrete-framed structure to accommodate professional , , concerts, and other events while anchoring redevelopment in the flood-prone Platte Valley. The site, spanning 4.6 acres within a larger 52-acre parcel acquired by the city from in November 1997, fell under the expanded Rice Yards Area plan dating to 1992. Approval came via the Authority in 1997, including $36.5 million in developer incentives to secure the teams' 30-year commitment to , though primary construction funding remained private. Ground was broken on November 20, 1997, with Mortenson Construction as ; the project adopted a predominantly frame—the second-largest such structure in at the time—despite steel's prevalence in local building, due to competitive bidding dynamics. The original 26-month timeline was accelerated to 19 months through , yielding over $1.2 million in owner savings, with substantial completion by October 1999 at a final cost of $269 million.

Opening and early operations (1999–2010)

The Pepsi Center opened on October 1, 1999, with a sold-out concert by Celine Dion, marking the venue's debut as Denver's premier multi-purpose indoor arena under a naming rights agreement with PepsiCo valued at $68 million over 20 years. The facility, constructed to replace the aging McNichols Sports Arena, featured a capacity of 19,099 for basketball and 18,007 for hockey, immediately positioning it as the home for the NBA's Denver Nuggets and NHL's Colorado Avalanche. The played their first game at the arena on October 13, 1999, securing a 2-1 victory over the . Shortly thereafter, on November 2, 1999, the hosted the in their inaugural contest at the venue. Early operations saw strong attendance, with the Nuggets averaging 15,554 fans per home game during the 1999-2000 season, totaling 637,698 spectators across 41 games, reflecting an occupancy rate of about 81% of . The arena quickly hosted a mix of , concerts, and family events, establishing itself as a central hub for entertainment in . Throughout the 2000s, the Pepsi Center supported playoff runs for its primary tenants, including the Avalanche's 2001 championship clinched on home ice. It also accommodated diverse programming, such as the 2008 Men's Frozen Four semifinals and final, drawing crowds exceeding 18,500 per session. Operations emphasized efficient event turnover between basketball, , and concerts, with no major structural issues reported in the initial decade, though the venue maintained its core configuration until later expansions. By 2010, the arena had solidified its role in hosting over 200 events annually, contributing to Denver's sports and cultural landscape without significant disruptions.

Renaming and operational expansions (2010–present)

On October 22, 2020, announced the renaming of the venue from Pepsi Center to Ball Arena, effective immediately, following the end of a 21-year naming rights deal with and the initiation of a multiyear global partnership with , a Colorado-based manufacturer of aluminum . The partnership emphasized sustainability initiatives, including the venue's prior adoption in October 2019 of recyclable aluminum cups supplied by Ball, making it the first major U.S. sports arena to do so on a large scale. In tandem with the renaming, Ball Arena underwent targeted facility upgrades, including renovations to team locker rooms, lounges, training areas, and related infrastructure to enhance operational efficiency for its sports tenants. These improvements supported ongoing programming, with the arena hosting over 250 events annually, encompassing professional sports, concerts, and family shows. A significant operational expansion materialized in May 2022, when unveiled plans to transform the arena's adjacent 55-acre parking lots into a comprehensive mixed-use district. Spanning 10 to 12 million square feet, the project incorporates residential units (up to 6,000), office spaces, retail outlets, entertainment venues, parks, and enhanced pedestrian and bicycle connectivity to integrate the site with downtown 's urban core. The initiative, approved by Denver city officials, outlines a phased 25-year timeline directly managed by Kroenke, aiming to replace surface parking with vibrant, walkable developments while preserving the arena's centrality. Detailed submissions in April 2025 and September 2025 refined elements such as public parks, a new performance venue with recording studios for local nonprofits, and transportation links.

Design and facilities

Architectural features


Ball Arena, originally constructed as Pepsi Center, exemplifies postmodern architectural design tailored for multi-purpose sports and entertainment use. The arena's structure integrates robust with urban contextual elements, featuring a concrete-framed core that was the second-largest of its kind in upon completion in 1999. This framework supports over 675,000 square feet of interior space, enabling versatile configurations for , , and concerts while maintaining optimal sightlines across seating tiers.
The primary architectural highlight is a six-story glass atrium at the main entrance, which floods the lobby with and creates a welcoming, transparent facade amid Denver's LoDo district. Designed by the Kansas City-based HOK Sport Facilities Group (now part of Populous), the building employs and elements to achieve structural efficiency, including exposed trusses that distinguish its overhead design from more uniform arena aesthetics. Exterior accents, such as dark brown brick-like finishes on entryways, harmonize with adjacent historic warehouses, blending modern scale with neighborhood character. Internally, the arena incorporates a two-story, column-free practice facility adjacent to the main bowl, facilitating team operations without visual obstructions, alongside premium business spaces engineered for high functionality. These features, realized at a cost of $180 million, prioritize durability and adaptability, supporting the venue's evolution from its opening through subsequent naming and technological updates.

Capacity, seating, and amenities

Ball Arena has a seating capacity of 19,099 for games, 18,007 for and , and up to 20,000 for concerts depending on stage setup. These figures account for the venue's flexible configuration, with additional standing-room options available for certain events. Seating is arranged across multiple levels, with sections numbered clockwise starting from the side of the . The lower level features sections in even numbers, the club level continues with even numbers, and the upper level uses a mix of odd and even numbers. Interactive seating charts detail row and seat views for specific events, including courtside and baseline options for and ice-level seats for . Premium seating includes 89 luxury suites on two levels, 1,900 club seats, and two theatre boxes accommodating 4-6 guests each. Amenities emphasize premium experiences and guest convenience, with in-suite catering, private bars, and VIP parking for suite and theatre box holders. The Select Health Club Level provides access to exclusive lounges like the Forget Me Not Lounge and Social, offering upscale food and beverage service. Concessions span the venue with high-quality options, including craft beers, cocktails at spots like Código Lounge, and recent additions of $5 snacks and sodas at select sections to enhance affordability. The facility totals over 675,000 square feet, supporting diverse event needs while maintaining policies for , such as wheelchair seating in designated sections.

Sustainability and innovations

Ball Arena has implemented several sustainability initiatives focused on waste reduction and , particularly through its partnership with announced in October 2020, which emphasizes aluminum beverage packaging to minimize single-use plastics. This collaboration has led to the placement of over 250 bins throughout the venue and the deployment of "Team Aluminum" ambassadors equipped with mobile backpacks to collect used cans and bottles during events. As a result, the arena has diverted approximately 1 million single-use plastic cups and bottles annually by promoting infinitely recyclable aluminum alternatives, with over 40,000 pounds of aluminum recycled since the program's inception. The "Play Clean" program further supports these efforts by encouraging fans to event-related waste and reduce from discarded materials, integrating streamlined waste and bins with restrictive openings and clear labeling for consistent sorting. While the arena's original 1999 construction predates widespread standards, recent operational upgrades prioritize practices over structural retrofits. In terms of innovations, Ball Arena features advanced audiovisual and security technologies to enhance fan experience and operational efficiency. A state-of-the-art JBL Vertec line array sound system covers the seating bowl, complemented by a high-capacity projection setup capable of transforming the arena floor into a 4K display for immersive concerts and events. Security has been upgraded with Evolv Express AI-based screening systems installed in 2023, which detect threats without traditional metal detectors across nine entry lanes, improving throughput and safety. Additionally, contactless entry via Axess Solutions streamlines access control, reducing wait times and enhancing crowd flow. These features contribute to the venue's flexible, multi-purpose design, supporting diverse programming from sports to entertainment.

Primary sports tenants

Denver Nuggets (NBA)

The , a franchise founded in 1967 and admitted to the NBA in 1976, have used Ball Arena—formerly Pepsi Center—as their primary home venue since its opening in 1999, replacing the aging . The arena's debut Nuggets game took place on November 2, 1999, a 108–92 victory over the before a sellout crowd, marking the start of an era that saw the team achieve consistent playoff appearances and franchise milestones under ownership by . Configured for basketball, Ball Arena accommodates 19,099 spectators, featuring a standard NBA court layout with 95 luxury suites and club seating options that enhance premium experiences for holders. The venue hosted the on February 20, drawing 18,227 fans for the Eastern Conference's 125–115 win over the West, with guard earning honors for his 15 points and defensive efforts. Notable playoff successes include the Nuggets' first series win at the arena on April 29, 2009, against the , and their deepest postseason run culminating in the franchise's inaugural NBA championship, clinched on June 12, 2023, with a 94–89 Game 5 victory over the in the Finals. The championship banner was raised during the home opener on October 24, 2023, preceding a win over the .

Colorado Avalanche (NHL)

The , a professional ice hockey team in the National Hockey League (NHL), have played their home games at Ball Arena since its opening on October 1, 1999, as Pepsi Center. This venue replaced the aging , where the franchise previously played after relocating from in 1995. The arena's hockey configuration seats 18,007 spectators, facilitating an intimate atmosphere for games. During their tenure at the arena, the Avalanche achieved significant success, including Stanley Cup championships in 2001 and 2022. The 2001 victory marked their first title since arriving in , secured in Game 7 of the Finals against the at the then-Pepsi Center. In 2022, they clinched the Cup on the road against the but hosted key home playoff games at Ball Arena, contributing to their third franchise championship. The team has also captured multiple division titles and the in 2001 under ownership that includes Ball Arena's primary stakeholders. Attendance at Avalanche games remains among the NHL's highest, with consistent sellouts reported. For the 2023-24 season, average attendance reached 18,098 per game, reflecting strong fan support in . The arena's central location and modern facilities, including premium seating and team stores, enhance the game-day experience for supporters. Ball Arena hosts Avalanche practices and community events, solidifying its role as the team's operational hub.

Colorado Mammoth (NLL)

The , a professional indoor team competing in the (NLL), have played all home games at Ball Arena since relocating to for the 2003 season. The franchise, which traces its origins to the 1987 founding of the Thunder before moving to as the CrosseFire in 2000, adopted the Mammoth identity upon arrival in and has established a consistent presence as one of the venue's primary sports tenants. Typically scheduling 9-10 home games per regular season, the Mammoth utilize the arena's configurable floor setup for , drawing crowds that rival those of the Avalanche's games due to the sport's high-energy play and vocal fan support. The team has achieved notable success during its Ball Arena tenure, qualifying for the NLL playoffs in 18 of 22 seasons and securing two league championships: the 2006 NLL with a 14-11 victory over the in the finals, and the 2022 NLL after defeating the 16-4 in Game 3 of the championship series at home. In the 2022 title run, the Mammoth finished the regular season with a 10-8 record before advancing through the postseason, highlighting defensive contributions and rookie performances as key factors in their victory. Earlier milestones include hosting NLL All-Star Games in 2004 and 2009, which underscored the arena's suitability for large-scale events, with a 2004 sellout crowd of 18,305 attending a playoff game against the . Ball Arena's role as the Mammoth's home has fostered a dedicated fanbase known as the "LOUD HOUSE," emphasizing the venue's acoustics and sightlines that amplify the intensity of indoor lacrosse. The team maintains an active schedule of home openers and rivalry matchups at the arena, such as the December 27, 2025, game against the Georgia Swarm, contributing to year-round programming diversity alongside basketball and hockey. Ownership under Kroenke Sports & Entertainment aligns the Mammoth with co-tenants Denver Nuggets and Colorado Avalanche, enabling shared operational efficiencies while preserving the distinct traditions of lacrosse fandom.

Events and programming

Concerts and family entertainment

Ball Arena has served as a premier venue for concerts since its opening as Pepsi Center on October 1, 1999, with a sold-out performance by marking the inaugural event. Over the years, it has hosted major artists across genres, including rock acts like on September 22, 2022, and during their on April 6, 2001, and November 7, 2001. Recent concerts feature diverse lineups such as and in 2025, alongside tours by with on June 17, 2024, and , , and on June 25, 2024. The arena's concert programming emphasizes large-scale productions, drawing capacity crowds for , and performers, with events like ' Roll with the Punches Tour scheduled for November 24, 2025, featuring and . Its central location and 18,000-seat capacity for concerts support high attendance, contributing to its role as Colorado's largest indoor . In addition to music, Ball Arena hosts family entertainment events, including ice shows and themed spectacles. presents Let's Dance! is set for December 5–14, 2025, featuring characters from and other properties with pre-show experiences like Frozen Fun with Anna & Elsa. Monster Trucks Live Glow-N-Fire events occurred on August 9–10, 2025, showcasing monster trucks, robots, and pyrotechnics in a kid-focused format. These productions leverage the arena's capabilities and staging for immersive, all-ages experiences, often integrated with sports scheduling to maximize year-round utilization.

Combat sports and wrestling

Ball Arena has hosted several Ultimate Fighting Championship (UFC) events since its opening as Pepsi Center in 1999, leveraging Denver's high-altitude environment to influence fighter performance. Notable UFC cards include on September 24, 2011, featuring a main event between and , which generated an estimated economic impact of $12–18 million for the region according to UFC president . followed on August 11, 2012, headlined by defending his lightweight title against . Additional events comprised on December 12, 2017, and on November 10, 2018. The venue's most recent UFC bout was on July 13, 2024, marking a return after a six-year hiatus and showcasing flyweight contenders and . The arena has also accommodated other promotions, though less frequently. scheduled Fight Night 26 for September 6, 2024, but the event's status reflects ongoing adjustments in the promotion's U.S. expansion plans. events have been sporadic, with no major professional bouts documented as headliners in recent years, prioritizing MMA's draw in the venue's combat sports programming. In , Ball Arena maintains a longstanding association with , serving as a frequent host for television tapings and live supershows since 2001. Early WWE appearances included on April 23, 2001, and SmackDown on April 26, 2001. A highlight was WWE on July 27, 2003, a featuring defeating for the in the main event. Prior to WWE dominance, the venue hosted episodes on November 29, 1999; April 10, 2000; and August 7, 2000. Recent WWE programming includes Friday Night SmackDown on September 15, 2023, and on September 2, 2024, alongside house shows like the Road to event on March 26, 2023, which drew strong attendance comparable to prior years' figures exceeding 6,000 paid. WWE events were canceled in May 2009 due to H1N1 flu concerns, shifting tapings to other locations.

Other hosted events

Ball Arena hosted the majority of the 2008 Democratic National Convention from August 25 to 28, during which then-Senator accepted the Democratic nomination for . The event drew extensive media coverage and transformed the arena, then known as Pepsi Center, into a central hub for convention activities, including speeches and delegate proceedings. The venue also accommodates motorsports events, notably Monster Jam competitions featuring oversized trucks executing jumps, races, and freestyle stunts on a dirt track setup within the arena floor. A Monster Jam event occurred February 7–9, 2025, with Grave Digger securing the overall championship on the final day. Similar shows are scheduled annually, including February 6–8, 2026. These events attract families and enthusiasts, emphasizing vehicular performance over traditional athletic or musical formats.

Economic and community impact

Attendance records and revenue generation

Ball Arena maintains seating capacities of 19,099 for NBA games and 18,007 for NHL hockey contests. The achieved full sellouts for all 41 home games during the 2023–24 NBA regular season, contributing to the league's record average attendance of 18,322 per game across all teams. In the prior 2022–23 championship season, the Nuggets averaged 19,235 fans per home game, marking one of the franchise's highest-attendance campaigns. The similarly draw robust crowds, with an average of 18,103 attendees per home game in the and a total home of 742,206 across 41 games, yielding a 100.5% rate. The team has maintained frequent sellouts, reflecting sustained fan interest amid competitive success. Non-sports events have also set benchmarks; in September 2025, Nate Bargatze's performances established arena records for the most tickets sold by a in a single run and the highest gross revenue from a show. Revenue streams for the arena, operated by , derive primarily from ticket sales, concessions, premium seating, and sponsorships tied to high-attendance events. Naming rights, secured by in 2020, are valued at approximately $6 million annually, supporting broader integrations like aluminum cup recycling initiatives. Special events amplify earnings; for instance, 168 in August 2024 produced an estimated $18 million in regional economic impact, underscoring the venue's capacity to generate substantial indirect revenue through tourism and ancillary spending. Overall, consistent sellouts and diverse programming position Ball Arena as a key asset in Kroenke's portfolio, though specific net revenue figures remain undisclosed by the operator.

Regional economic contributions

Ball Arena, as the home venue for the and , facilitates substantial visitor spending in the through ticket sales, concessions, and ancillary event-related expenditures that support local and sectors. Events hosted at the arena draw out-of-state and international attendees, whose direct outlays on lodging, dining, and transportation circulate through the regional economy, generating multiplier effects estimated via input-output models in commissioned studies. A 2024 study by the Metro Denver Economic Development Corporation quantified the impact of the ONE 168 event held at Ball Arena on August 30, 2024, which attracted over 9,000 attendees—more than half from out-of-state—and produced $18 million in total economic output for the greater region, including $9 million in direct spending across categories like hotels ($4.5 million), food and beverage ($2.1 million), and transportation. This figure encompasses indirect effects from activity and induced spending by local employees benefiting from the event. Similar analyses for other high-profile gatherings, such as NCAA March Madness games in 2025, project $13–$23 million in contributions to the Denver metro area from attendee expenditures, underscoring the arena's role in amplifying seasonal spikes. Ongoing operations sustain approximately 1,500 direct and indirect jobs tied to arena management, team staffing, and event services, with sustained playoff appearances by resident franchises—such as the Nuggets' and Avalanche's annual postseason runs since 2019—further elevating local business revenues through increased patronage at nearby establishments. While comprehensive annual aggregates for the arena remain limited in public economic assessments, its capacity to host over 200 events yearly, including concerts and family shows, positions it as a key driver of downtown 's visitor economy, with promotional estimates for comparable sports venues suggesting tens of millions in yearly direct impacts from core tenants alone.

Criticisms of subsidies and opportunity costs

Although constructed with over $180 million in private funding, the development of Ball Arena, then known as Center, involved indirect public subsidies that drew criticism for undervaluing city assets and eroding potential revenues. The city of contributed approximately $4.5 million toward roads, utilities, and other site infrastructure improvements. The financing agreement, structured through Video Enterprises (later Ascent Entertainment), allowed operators to retain surcharges, concessions, and fees while exempting the new arena from the city's 10% admissions seat tax—revenues previously captured at older venues like . This shift replaced variable annual revenues of about $4.5 million from legacy facilities with a fixed $2 million payment to for 30 years, potentially costing the city up to $5 million annually in forgone taxes. Former Denver auditor Bob Crider lambasted the 1995 deal as excessively favorable to private interests, arguing that operators secured lucrative revenue streams with negligible , terming it a "godsend" for . Efforts by developers to secure additional abatements were rebuffed—first by a ruling and later by Governor Roy Romer's veto of proposed legislative exemptions—but the core arrangement still prioritized arena viability over maximizing public returns. These concessions highlighted opportunity costs, as diverted funds and lost revenues could have bolstered underfunded areas like policing, initiatives, or education amid Denver's 1990s budget constraints. Critics, including Crider, warned of precedent-setting effects, questioning future accommodations for other franchises like the and the broader pattern of public leniency toward sports owners. Public skepticism persisted into later years; in November 2021, Denver voters defeated Referred Question 2E, rejecting $190 million in bonds for Ball Arena-area enhancements and signaling reluctance to extend further fiscal support.

Future developments

Redevelopment project overview

The Ball Arena redevelopment project, initiated by (KSE), encompasses a 55-acre master plan to convert underutilized parking lots and adjacent land in into a mixed-use urban district spanning 25 years. Approved unanimously by the on October 22, 2024, the initiative proposes up to 12 million square feet of development, including residential towers, office spaces, retail outlets, entertainment venues, and a central park, while retaining Ball Arena as the venue for the and . Phase 1A, with concept plans filed on April 21, 2025, marks the initial vertical construction and includes four buildings: a , a mid-sized performance venue for concerts and events, and two residential structures providing around 300 housing units, with the tallest reaching approximately 300 feet. The plan emphasizes integration with public transit through reimagined (RTD) stations and pedestrian-friendly designs, aiming to foster connectivity between and the area. Overall, the project targets 6,000 units across its phases, prioritizing a mix of affordability levels and unit types to address Denver's housing needs, alongside and recreational amenities to create a self-sustaining "neighborhood" extension of . KSE's direct development approach avoids third-party partnerships in early stages, with upgrades focused on reducing in favor of and rail access.

Phased plans and approvals (2024–2025)

On October 21, 2024, the Denver City Council approved rezoning and the master plan for Kroenke Sports & Entertainment's (KSE) 55- to 65-acre Ball Arena redevelopment, enabling a phased, 25-year transformation of surrounding parking lots into a mixed-use urban district with approximately 6,000 housing units, a hotel, retail, office space, parks, and enhanced connectivity. The approval included mandates for 18% affordable housing, 20% of contracts to small, minority- or women-owned businesses, public art funding, youth scholarships, and internships, alongside commitments from the Denver Nuggets and Colorado Avalanche to remain at the arena through at least 2050. Phase 1, targeted for initial starting in 2026, emphasizes vertical east of the arena along Speer Boulevard, Chopper Circle, and Wynkoop Way, with submissions beginning in April 2025. On April 22, 2025, KSE filed concept plans for Phase 1A, proposing four structures: a 13-story, 244-room with dining and ; two 12-story residential buildings offering 300 units total; and a 173,595-square-foot, 5,000-seat performance venue, supported by infrastructure upgrades. These elements await administrative review by Denver's Community Planning and Development department for site permits, with designs integrating an elevated promenade and linkages to adjacent trails. A key infrastructure component, the Wynkoop Crossing pedestrian and bicycle bridge over Speer Boulevard, advanced in September 2025 as part of 1 connectivity efforts. On September 23, 2025, Denver's Advisory Board approved progression to the design development phase for the 20-foot-wide, 18-foot-high bridge, which will link Ball Arena's Chopper Circle to Wewatta Street in Lower , featuring green terraces and integrations to facilitate foot traffic for nearby hotel and retail activation. This step aligns with the master plan's emphasis on phased public realm improvements, including 10 acres of open space and one mile of bike lanes, prior to full-scale residential and commercial buildout projected through 2050.

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