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Bath & Body Works

Bath & Body Works, Inc. is an American specialty retail company headquartered in , specializing in personal care and home fragrance products such as body lotions, shower gels, hand sanitizers, soaps, candles, and perfumes. Founded in September 1990 in , by , Inc. as a beauty line extension for its Express subsidiary, the company's first store opened in . It became an independent in August 2021 after separating from L Brands, Inc., and has since focused on multi-channel retailing through its site and approximately 1,900 company-operated stores across the and as of mid-2025. In 2024, Bath & Body Works generated net sales of $7.3 billion, with about 76% of revenue from its brick-and-mortar stores, and it continues to emphasize fragrance and seasonal collections to drive customer loyalty.

Company overview

Founding and early mission

Bath & Body Works was established in September 1990 as a division of , Inc. (later rebranded as L Brands), founded by retail magnate Leslie H. Wexner in . The company was created to address a market need for scented personal care items that bridged the divide between inexpensive drugstore basics and high-end luxury brands, offering accessible yet indulgent products. The first Bath & Body Works store opened later that month in a mall in , far from the planned Ohio headquarters. Its initial product lineup featured a variety of fragranced items, including lotions, soaps, shower gels, and body sprays, with an emphasis on diverse scents to appeal to a broad audience seeking sensory experiences in everyday grooming. From its inception, Bath & Body Works pursued a to democratize by making fragrance-forward, high-quality personal care affordable and enjoyable for the masses, positioning itself as an "affordable luxury" option. This vision drove rapid early growth, fueled by strong consumer demand for its innovative, scent-focused offerings. Over time, this foundation evolved into a standalone , separate from its parent company.

Corporate structure and ownership

Bath & Body Works operated as a subsidiary of The Limited, Inc. (later rebranded as Limited Brands and then L Brands) from its founding until 2021, when L Brands executed a corporate restructuring by spinning off its Victoria's Secret business into an independent publicly traded entity, Victoria's Secret & Co. The remaining operations, centered on Bath & Body Works, were reorganized and renamed Bath & Body Works, Inc., which began trading independently on the New York Stock Exchange under the ticker symbol BBWI on August 3, 2021. This separation enabled Bath & Body Works to concentrate exclusively on its core personal care and home fragrance brands, free from the diversified portfolio of its former parent company. As an independent entity in 2025, Bath & Body Works maintains a of approximately $4.54 billion as of November 14, 2025. is predominantly institutional, with over 95% of shares held by such investors; major shareholders include (approximately 26.53 million shares, or 12.87% of outstanding shares), , Inc. (21.13 million shares, or 10.25%), and FMR LLC (17.18 million shares, or approximately 8.3%), based on filings as of September 30, 2025. and ownership constitute the remainder, with insiders holding approximately 0.26% collectively. The company's governance is overseen by a board of directors comprising 10 members, the majority of whom are independent, chaired by Sarah E. Nash since 2021. The board operates through key committees, including Audit, Compensation and Organization, Nominating and Corporate Governance, and Finance, which address strategic oversight, risk management, capital allocation, and environmental, social, and governance (ESG) matters. Following independence, Bath & Body Works has strengthened its ethical sourcing policies, including a commitment to sustainable palm oil procurement as a member of the Roundtable on Sustainable Palm Oil (RSPO) since 2024 and a strict code of business ethics prohibiting forced labor across its supply chain. These initiatives are detailed in annual ESG reports, emphasizing responsible material sourcing to minimize environmental impact and uphold human rights.

Headquarters and key executives

Bath & Body Works has maintained its world headquarters at Three Limited Parkway in , since its inception as part of L Brands, with the facility serving as the central hub for corporate operations and executive leadership. The company also operates key facilities in , including the Personal Care and Beauty Campus, which supports (R&D), , and activities. As of the end of 2024 (February 1, 2025), Bath & Body Works employs approximately 8,975 full-time corporate staff, contributing to its overall workforce of 59,210 employees, which includes part-time associates. In May 2025, Daniel Heaf was appointed as (CEO), succeeding Gina Boswell and marking the latest leadership transition following Andrew Meslow's departure in 2022 due to health reasons. Heaf, formerly Chief Transformation and Strategy Officer at , leads the company's strategic direction, focusing on innovation and growth in personal care and home fragrance sectors. Key executives under Heaf include Eva C. Boratto, who serves as (CFO) and Principal Accounting Officer, overseeing financial planning and reporting, and Tom Mazurek, Chief Supply Chain and Logistics Officer, managing global production, sourcing, and distribution networks. Recent additions to the executive team in November 2025 include Maly Bernstein as and Samantha Charleston as , enhancing commercial strategy and talent management. The company's corporate culture emphasizes (DEI) through initiatives overseen by an Inclusion Council, which integrates these principles across operations to foster belonging among associates. Bath & Body Works has been recognized for its DEI efforts, including rankings as one of America's Greatest Workplaces for Diversity by in 2023 and one of America's Best Employers for Diversity by in 2024, with women comprising 88% of the workforce and over half in top roles. Post its 2021 spin-off from L Brands, the company has invested in office expansions and upgrades at its headquarters, including enhancements to restrooms, cafes, wellness centers, and collaborative spaces to support a unified corporate environment and accommodate growth.

Products and services

Personal care products

Bath & Body Works' personal care lineup centers on body and hand care essentials, featuring signature products such as body lotions, shower gels, and hand sanitizers available in over 300 fragrances. These items emphasize long-lasting scent through synthetic fragrance formulations, often listed as "parfum" in ingredient lists, combined with emollients like dimethicone, glycerin, , , and to hydrate and soften skin. Popular lines include semi-annual collections like Japanese Cherry Blossom, known for its floral notes of , pear, and , and Vanilla Bean Noel, a holiday favorite blending , , and sugar cookie accords. Product formats vary to suit different preferences, including fine fragrance mists for lightweight application, ultra-rich body creams enriched with and butters for intense moisturization, and foaming shower gels or washes that incorporate like and sodium methyl cocoyl taurate for cleansing and lather. Body lotions, a core offering, are formulated to absorb quickly while providing 24-hour moisture, often with added and for skin barrier support. Hand sanitizers, available in and full-size options, feature 70-72% for germ-killing efficacy (99.9% of common ), blended with extract, oils, and emollients to prevent dryness. The brand innovated in hand sanitizers during the 2020 pandemic, ramping up production and fragrance variety to meet surging demand, which drove significant sales growth in body care categories. By 2025, these alcohol-based formulas had become top sellers, with expansions into iconic scents like Mint and Champagne Toast, reflecting sustained consumer preference for scented, effective products. Some personal care fragrances, such as Japanese Cherry Blossom, also extend briefly to home scent lines for cohesive layering.

Home fragrance items

Bath & Body Works' home fragrance category encompasses a variety of products designed to infuse living spaces with long-lasting scents, including candles, diffusers, reed diffusers, and sprays. These items are crafted to provide ambient fragrance solutions, often drawing from the brand's signature scent families to create cohesive home environments. The company's candle offerings include both three-wick and single-wick varieties, formulated with an exclusively fragranced blend to ensure even burning and strong scent diffusion. Three-wick candles, typically 14.5 ounces, deliver 25-45 hours of burn time and are engineered for maximum -filling fragrance through a high concentration of essential oils. Single-wick candles, at 7 ounces, provide 30-50 hours of burn and appeal to consumers seeking smaller, space-efficient options with similar scent intensity. Among the most popular scents are Teakwood, featuring notes of dark , lavender, and , and , blending refreshing eucalyptus with cool spearmint for a spa-like aroma; these have consistently ranked as top sellers due to their broad appeal and strong performance. Complementing the candles are Wallflowers plug-in diffusers, which use electric warmers paired with refill bulbs containing essential oils to release continuous fragrance for up to 30 days per refill. Reed diffusers offer a flameless alternative with natural reeds that absorb and disperse scents over several months, while concentrated room sprays provide instant, targeted bursts of aroma in various sizes. Many home fragrance products align with scents from the personal care lineup, enabling customers to extend favorite fragrances like Teakwood across their living spaces. Home fragrance items represent a major revenue driver for Bath & Body Works, with robust demand for candles and diffusers contributing to category growth amid shifting consumer preferences for ambient scenting. Seasonal collections, launched around holidays like and Halloween, feature limited-edition releases such as 'Tis The Season with notes of and , or Fresh evoking winter forests; these timed offerings capitalize on festive shopping trends and impulse buys to boost sales during peak periods.

Additional offerings and innovations

Bath & Body Works has expanded its product lineup to include a dedicated men's grooming collection, featuring bold fragrances such as , which combines notes of , dark amber, and oak in items like colognes, body washes, and oils. This line emphasizes functional products, including 3-in-1 washes and long-lasting scents, targeting male consumers with mature yet approachable profiles. Complementing its core offerings, the company provides a range of accessories such as cosmetic bags, storage organizers, and PocketBac hand sanitizer holders, designed for portability and product organization. These items, including crossbody makeup cases and clip-on holders in various styles like and , enhance user convenience for on-the-go essentials. Gift boxes and bags further support gifting by offering stylish packaging options in complementary designs. To engage younger demographics, Bath & Body Works has pursued collaborations with influencers, such as fragrance expert Paul Reacts, for limited-edition product drops that leverage trends like . These partnerships have driven buzz around exclusive releases, contributing to increased teen customer traffic and sales in test markets. The company advanced its sustainability efforts with eco-friendly packaging initiatives, including refill options, aiming for at least 50% of materials to be recyclable, reusable, or compostable by 2025. Building on prior commitments, these initiatives include refillable containers and reduced plastic use to minimize environmental impact. Concurrently, Bath & Body Works integrated generative AI into its with the Gingham Genius tool, enabling personalized recommendations via conversational interfaces where users describe preferences for tailored suggestions. Apparel items, such as select sleepwear and loungewear, along with gifting sets, form minor streams for the company, collectively for under 10% of total amid a primary focus on personal care. These bundled offerings, including themed gift collections, provide supplementary value without dominating the portfolio.

History

Origins and initial expansion (1990–2000)

Bath & Body Works was launched in 1990 as a division of , Inc., with its first store opening in September of that year at the CambridgeSide Galleria mall in . The concept focused on affordable like lotions, soaps, and fragrances, initially expanding through mall-based locations primarily in the Northeast. By the end of 1991, the chain had grown to its 50th store, marking rapid early adoption in high-traffic shopping centers. The company's initial expansion emphasized a steady rollout of stores in the Northeast and Midwest, leveraging The Limited's existing retail infrastructure to target suburban and urban mall shoppers. By 1996, Bath & Body Works operated approximately 500 stores, with net sales reaching $753 million, a 59% increase from $474 million in 1995, driven by comparable store sales growth and new unit openings. This period saw a focus on building through signature scents and body care essentials, positioning the retailer as a go-to destination for scented products in regional malls. In 1997, Bath & Body Works surpassed competitors like to become the largest bath and body retailer in the United States by number of stores, operating around 700 locations nationwide. The milestone reflected aggressive domestic growth, with stores concentrated in the Northeast and expanding into the Midwest around its headquarters. Revenue continued to accelerate, reaching $1.55 billion by 1999 alongside over 1,200 stores, fueled by innovations in fragrance offerings such as the 1998 launch of Cucumber Melon. By 2000, net sales exceeded $1.79 billion, with 1,432 stores in operation across 46 states, solidifying its dominance in the U.S. mall landscape.

Growth and diversification (2001–2020)

In 2008, Bath & Body Works entered the Canadian market, opening its first six stores in partnership with its parent company L Brands' existing lingerie brand to leverage shared locations and marketing efforts. This marked the company's initial foray beyond the , building on its established U.S. store model of experiential with fragrance-focused . By the mid-2010s, the brand had expanded significantly in , operating dozens of locations amid growing demand for its body care and home fragrance lines. Under L Brands, Bath & Body Works pursued portfolio enhancements through strategic moves, including the 2012 introduction of expanded fragrance offerings that drew from smaller niche inspirations to bolster its core collections. The parent company's 2015 strategic review emphasized refocusing on high-performing assets like Bath & Body Works and , prompting a series of divestitures to streamline operations. This included the 2018 sale of the underperforming lingerie brand to for an undisclosed amount, allowing L Brands to allocate resources toward its stronger beauty and personal care segments. Bath & Body Works launched its platform in 2005, initially through a with GSI Commerce, which enabled sales of its fragrance and body care products online. By 2020, digital sales had grown to approximately 30% of , reflecting investments in capabilities and a shift toward online accessibility. The accelerated this trend, with online sales surging 138% year-over-year as physical stores faced closures, while and soap categories saw demand triple from pre-pandemic levels of about $100 million annually, contributing to a 55% overall sales increase in the third quarter of 2020.

Independence and modern developments (2021–present)

In August 2021, Bath & Body Works completed its separation from L Brands, becoming an independent publicly traded company listed on the under the ticker symbol BBWI, following the of & Co. as a separate entity. This transition marked a pivotal shift, allowing Bath & Body Works to operate autonomously and focus on its core personal care and home fragrance businesses without the diversified portfolio of its former parent. The company reported full-year revenue of $7.42 billion for fiscal 2023, reflecting stable performance in a post-pandemic landscape. Entering 2025, Bath & Body Works demonstrated resilience amid economic headwinds, with first-quarter net sales increasing 2.9% to $1.42 billion, driven by strong demand in key product lines. Second-quarter net sales rose 1.5% to $1.549 billion. The company appointed Daniel Heaf, formerly a senior executive at , as its new CEO in May 2025, succeeding Gina Boswell, to lead strategic initiatives aimed at enhancing and . Heaf's has emphasized a focus on core categories such as body care and fragrances, prioritizing high-margin products to navigate inflationary pressures and shifting consumer spending patterns. A key advantage for Bath & Body Works in 2025 has been its structure, with approximately 80% of sourcing domestic, providing a buffer against import tariffs and minimizing cost disruptions compared to import-heavy competitors. This positioning has supported operational efficiency and helped maintain competitive pricing. Concurrently, the company has pursued store optimizations, closing underperforming locations while expanding into off-mall sites and launching products in over 600 college campuses in August 2025 to target younger demographics and improve overall portfolio health.

Retail and distribution

Physical store network

Bath & Body Works maintains a substantial physical retail presence in , operating 1,904 company-operated stores across the and as of August 2025. These locations are distributed primarily in shopping malls and standalone off-mall outlets, with about 57% of stores situated outside traditional mall settings and a strategic goal to increase this proportion to 75% to adapt to shifting consumer shopping patterns. The company's stores typically average around 3,000 square feet of selling space and feature interactive elements such as demo bars for , enhancing the in-store sensory experience. In recent years, Bath & Body Works has evolved its store design through the introduction of the + concept in 2025, which incorporates dedicated fragrance testing zones, wider aisles, and improved navigation layouts to facilitate easier exploration of product categories like body care and home fragrances. This design rollout has been implemented in new stores and select renovations, prioritizing customer engagement in physical spaces. Amid ongoing declines in mall traffic, Bath & Body Works has focused 2025 store openings on suburban and off-mall areas, including centers and standalone sites, to capture growing demand in these locations. In the prior year, the company closed 61 underperforming mall stores while opening 106 new off-mall outlets, reflecting a deliberate shift toward more resilient formats. Additionally, Bath & Body Works has expanded into retail through partnerships, establishing over 100 airport and duty-free locations globally by mid-2025, though its core network remains centered in . Additionally, in August 2025, the company expanded distribution by launching branded kiosks in over 600 college campus stores across the .

E-commerce and digital sales

Bath & Body Works launched its e-commerce platform, bathandbodyworks.com, in the fourth quarter of 2005, partnering with GSI Commerce to enable online sales of its personal care and home fragrance products. This digital channel has grown to represent a substantial portion of the company's revenue, with direct sales accounting for 17% of total net sales in the second quarter of 2025, down from higher shares in prior periods amid a noted slump in digital performance. The company's mobile app, revamped in late 2024, enhances the digital shopping experience through features like (AR) virtual try-ons for products such as body care items and home fragrances, allowing users to visualize scents and packaging in a simulated environment. Additionally, the app integrates generative tools, including the Gingham Genius fragrance finder, which uses conversational to recommend scents based on user preferences and simulates virtual scent trials by describing olfactory profiles and matching them to moods or occasions. These innovations, developed in collaboration with , aim to personalize recommendations and boost engagement in the channel. Promotional strategies on the platform, such as the recurring "Buy 3, Get 3 Free" deals on select body care and fragrance items, encourage repeat purchases by offering significant discounts on full-size products during semi-annual sales events. These promotions drive customer loyalty and higher average order values online. Complementing this, Bath & Body Works integrates its digital sales with social media through live shopping events on platforms like and , where hosts demonstrate products in real-time, answer questions, and apply exclusive online codes to facilitate immediate purchases. For instance, the brand's inaugural two-hour Live event during the 2023 holiday season highlighted seasonal fragrances and generated direct sales through shoppable links. Looking ahead, Bath & Body Works projects overall net sales growth of 1.5% to 2.7% for fiscal , totaling approximately $7.43 billion to $7.51 billion, with the channel expected to contribute meaningfully despite recent declines, supported by AI-driven to reverse the digital slump.

International expansion

Bath & Body Works entered the market in 2008, opening its first six stores that fall in locations such as and in . The company has since expanded its company-operated footprint in to over 100 stores across provinces including , , and , making it a key part of the brand's North American operations outside the . This growth reflects strategic caution in international expansion, with serving as the primary non-U.S. market for presence. Beyond Canada, Bath & Body Works has pursued a franchise and licensing model for its limited international footprint, operating 537 franchised locations as of August 2025. Partnerships began in the and around 2015, with initial expansions into through franchisee Valiram, including the first store in , and stores in countries like the , , and . These agreements have enabled presence in over 30 countries, including , , and , though the majority remain concentrated in the and . The brand made its UK entry in 2023 with permanent stores, following initial testing through concessions and pop-up experiences, and continued expansion with the opening of its 500th international store at in in October 2024. To align with regional preferences, the company has adapted product offerings, such as ensuring alcohol-free formulations suitable for diverse cultural needs in the . In 2025, Bath & Body Works faced challenges from U.S. tariffs on imports from (10%), , and (25%), affecting about 17% of its sourcing, though 80% domestic production mitigated broader impacts. Despite these hurdles, international sales grew approximately 10% in the first quarter of fiscal 2025, contributing to overall projections of 1% to 3% net sales growth for the year.

Marketing and branding

Seasonal and promotional strategies

Bath & Body Works employs semi-annual as a cornerstone of its seasonal strategy, conducting major discount events twice yearly in summer (typically June) and winter (post-Christmas, around late December or early January). These offer up to 75% off on select body care, fragrances, and candles, with a focus on reintroducing discontinued or fan-favorite scents to create urgency and boost . For instance, the summer 2025 semi-annual sale, running from June 16, featured deals like $10.99 three-wick candles and $3.99 body care items, driving a 5.2% increase in same-store visits compared to the prior year. Holiday collections represent a peak revenue driver, contributing approximately 38% of annual sales through themed limited-edition lines that capitalize on festive demand. In 2025, the company's immersive holiday campaign, launched on November 3, highlighted scents like Fresh Balsam and a Milk Bar collaboration featuring four dessert-inspired fragrances such as Cinnamon Pretzel Cookie, available in candles, mists, and body care to evoke seasonal nostalgia. These efforts included multisensory activations in public spaces like train stations to amplify awareness and sales. Black Friday promotions typically complement this with bundle deals, such as buy three get three free on select items. Back-to-school initiatives target younger demographics with affordable bundles and campus expansions, such as placing curated assortments in over 600 college stores starting August 2025, including body care sets starting at $10 and BOGO deals on sanitizers. For , the releases exclusives emphasizing limited-time availability, like the 2025 Sweethearts collection with 20 SKUs in scents such as 4Ever Sweet, launched in with the to drive impulse purchases. Influencer and partnerships amplify these launches; for example, the tie-in for holiday scents involved promotional storytelling across digital channels to engage Gen Z audiences. These event-driven tactics often integrate briefly with loyalty programs to reward repeat buys during peaks.

Loyalty programs and customer engagement

Bath & Body Works introduced its My Bath & Body Works Rewards in August , replacing previous coupon-based incentives with a points-based system designed to encourage repeat purchases. Members earn 10 points for every dollar spent on qualifying purchases, accumulating toward rewards such as a free full-size product (valued up to $16.95) upon reaching 1,000 points. Additional perks include a welcome offer of $10 off a $30 purchase upon signup, a free birthday gift each year, and exclusive access to early sales, new product launches, and member-only events. By the fourth quarter of 2024, the program had grown to approximately 39 million active members, who accounted for over 80% of the company's U.S. sales, demonstrating its effectiveness in driving . The company enhances customer engagement through digital channels, including social media platforms like and email newsletters. On , Bath & Body Works hosts interactive live shopping and challenges that invite users to share product experiences, such as fragrance tutorials and scent-inspired content, boosting visibility among younger demographics. Email newsletters deliver personalized recommendations, exclusive offers, and updates on new collections, maintaining ongoing communication with subscribers. A key initiative involves campaigns, where rewards members vote on discontinued scents via the to influence potential product returns, such as during semi-annual ; this participatory approach has generated significant buzz and strengthened community ties. Philanthropic efforts further bolster by integrating social impact into customer experiences. Through the Bath & Body Works Foundation, the company donates to underserved communities and disaster relief efforts, with over 1.4 million items valued at more than $17 million contributed in 2024 alone via partnerships like Good360. These initiatives, often promoted through rewards program communications, resonate with consumers seeking purpose-driven brands, fostering deeper emotional connections and long-term allegiance.

Controversies and challenges

Product safety and health claims

In 2021, Bath & Body Works faced a proposed class-action in the Northern District of California, alleging that its -based moisturizing products, such as body creams and lotions, contained misleading claims about providing "deep hydration" and attracting "up to 1,000 times its weight in water" without scientific substantiation for these effects in the formulations used. The suit, filed by plaintiffs represented by Gutride Safier LLP, argued that these "pseudo-science" assertions on packaging violated consumer protection laws by overstating the moisturizing capabilities of the ingredients, as the present was in a form not proven to deliver the promised benefits on . Bath & Body Works moved to dismiss the case in 2022, contending that the claims were or based on general properties of rather than specific product testing; some aspects of the proceeded as of 2022, with no further public updates on resolution as of 2025. A claim in 2022 alleged that Bath & Body Works fragrance products, particularly body mists and lotions, caused and other reproductive issues in women due to undisclosed chemicals, sparking widespread concern and shares exceeding 100,000 on platforms like . The company swiftly debunked these assertions, stating that its products undergo rigorous safety testing and comply with regulatory standards, with no evidence linking them to ; the claims originated from anecdotal reports tied to fragrance sensitivities rather than proven causal connections. The (EWG) also addressed the misinformation through its Skin Deep database, rating many Bath & Body Works fragrances with moderate concern scores for potential allergens and irritants but confirming no direct evidence of in the s reviewed. In response to the backlash, Bath & Body Works enhanced transparency by updating its policies in 2023 to list full details on product labels and its , empowering consumers to make informed choices about potential sensitivities. In October 2024, Bath & Body Works faced backlash over its "Snowed In" seasonal candle, whose label design—a folded snowflake cutout—was widely criticized on for resembling Ku Klux Klan hoods. The controversy went viral, prompting the company to issue an apology on October 11, 2024, stating the design was unintended and offensive, and to immediately pull the product from shelves. The supported the criticism, highlighting concerns over cultural insensitivity in branding. General studies on fragrance emissions from consumer products, including a 2016 analysis of over 30 fragranced items like body sprays and air fresheners, identified more than 100 volatile organic compounds () emitted, some classified as hazardous air pollutants, which can trigger adverse effects such as respiratory irritation, migraines, and skin sensitivities in up to 34% of the surveyed. While not exclusively targeting Bath & Body Works, the highlighted emissions from similar , including those with synthetic fragrances, prompting broader industry scrutiny of VOC levels and their role in degradation affecting human . In light of such findings and ongoing consumer concerns, Bath & Body Works has committed to continuous formulation reviews through its clinical safety experts, as outlined in their product processes. These efforts align with the company's emphasis on safe, tested ingredients, though specific VOC reductions in reformulated items were not quantified in public disclosures.

Environmental and sustainability issues

Bath & Body Works has faced environmental criticism primarily related to its , which traditionally relied on derived from , a that contributes to during extraction and burning. Reports from 2023 highlighted how paraffin-based scented candles release volatile organic compounds (VOCs) and , exacerbating indoor and broader climate impacts from use. In response, the company announced a transition to an exclusively fragranced soy wax blend for its candles by 2025, promoting a cleaner burn with reduced and emissions compared to . However, independent analyses in 2025 continued to question the completeness of this shift, citing persistent use of synthetic additives and potential greenwashing in marketing claims about eco-friendliness, as the blend still includes . Additional concerns arose from a 2019 Proposition 65 violation notice issued by the Attorney General's office, alleging exposure to the chemical di(2-ethylhexyl) phthalate (DEHP), a reproductive , in certain Bath & Body Works products without adequate warnings; no public settlement or resolution has been reported as of 2025. Broader environmental critiques have targeted the company's plastic packaging, which contributes to waste accumulation, and high water consumption in manufacturing processes, though specific usage metrics remain limited in public disclosures. To address these issues, Bath & Body Works established sustainability goals for , including targeting 50% of to be recyclable, reusable, or compostable, and increasing post-consumer recycled () content in materials. Despite these pledges, the company's products have received low environmental ratings from the (EWG), with many scoring 4-6 out of 10 on the Skin Deep database due to synthetic fragrance ingredients and preservatives linked to ecological persistence.

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