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BeenVerified


BeenVerified, Inc. is an American technology company founded in 2007 by Josh Levy and Ross Cohen that provides subscription-based access to aggregated public records through its online platform and mobile applications. Headquartered in New York City, the service enables consumers to conduct personal background checks, reverse phone lookups, email verifications, address histories, property searches, vehicle identification number (VIN) reports, and monitoring of public data changes. Explicitly marketed for non-FCRA purposes such as individual curiosity or personal safety rather than employment or tenancy decisions, BeenVerified aggregates data from government and public sources to deliver reports on individuals, emphasizing affordability and ease of use for millions of users. The company has grown to offer features like unclaimed property searches and ongoing record monitoring, distinguishing itself in the consumer information services market by focusing on self-initiated queries without professional vetting requirements. Despite its utility, BeenVerified has faced consumer complaints and regulatory attention, including a 2012 FTC complaint regarding online privacy practices and ongoing disputes over subscription billing transparency and data accuracy as documented by the Better Business Bureau.

History

Founding and Initial Operations (2007–2010)

BeenVerified was founded in 2007 by Josh Levy and Ross Cohen, who aimed to democratize access to by aggregating data from multiple sources into affordable, user-friendly reports previously available mainly to entities with substantial resources. The company, headquartered in , began as a consumer-oriented service focused on people searches and background checks, distinguishing itself by emphasizing self-initiated queries for personal use rather than enterprise-level screening. Initial development from to centered on building a platform that compiled , including addresses, phone numbers, and criminal histories, sourced from government databases and other open repositories. The service publicly launched in 2009, initially gaining traction through an application that enabled quick reverse phone lookups and basic background verifications. By 2009–2010, operations expanded modestly with website-based searches complementing the , targeting everyday users seeking on potential dates, neighbors, or acquaintances. Early efforts included , though the company remained bootstrapped without external , prioritizing data accuracy and compliance with laws over rapid scaling. This period established BeenVerified's core model of subscription-based access to aggregated reports, with limitations noted in coverage depth due to reliance on publicly available data.

Expansion and Ownership Changes (2011–Present)

Following its initial operations, BeenVerified experienced significant growth in the early 2010s, earning recognition as the fastest-growing company in and ranking 26th nationally on the Inc. 5000 list in 2013, reflecting rapid revenue expansion driven by increased consumer demand for online background checks. The company, operating under the ownership of The Lifetime Value Co. (LTV)—established by the same founders, Josh Levy and Ross Cohen—remained bootstrapped without external funding through this period, focusing on organic scaling of its aggregation platform. In December 2020, LTV secured its first institutional investment of $150 million, led by Expansion Capital, with additional participation from Morgan Stanley Credit Partners, Morgan Stanley Tactical Value, and ROCA Partners; this capital infusion marked a pivotal ownership shift while retaining private control under the founders. The funding supported LTV's broader portfolio development, including BeenVerified alongside brands like Ownerly, Bumper, PeopleLooker, and NeighborWho, enabling enhancements in data aggregation, team expansion, marketing initiatives, product incubation, and customer acquisition to serve its existing base of over 30 million monthly visitors and millions of subscribers. Post-investment, BeenVerified continued as a core LTV asset in a privately held structure backed by these investors, with no subsequent mergers, acquisitions, or divestitures reported, emphasizing internal growth in consumer-facing services amid rising demand for accessible tools. By , LTV's operations, including BeenVerified, were described as part of a fast-growing organization focused on -driven consumer products.

Services and Features

Core Search Tools

BeenVerified's core search tools primarily revolve around people-related queries, enabling users to access aggregated for . The flagship people search tool allows input of a full or partial name, often refined by location or age, to generate reports detailing current and historical addresses, associated phone numbers, email addresses, relatives, associates, and possible criminal or court records when available in public databases. These reports draw from sources like voter registrations, property deeds, and utility records, providing links to profiles or summaries. Complementing this, the reverse lookup feature permits searches by phone number to uncover the owner's name, carrier details, line type (e.g., mobile or ), geographic location history, and user-submitted risk indicators. This tool cross-references telecom data and public directories, revealing potential connections to multiple individuals if the number has been reassigned. Similarly, reverse lookup scans for email addresses to identify linked personal details, such as full names, associated phone numbers, profiles, and account creation dates from breached data compilations. Additional core functionalities include reverse address lookup, which queries street addresses to list current and past residents, property ownership history, and members, aiding in screening or relocation . Username search extends this to digital footprints, matching usernames across social platforms like , , or to retrieve profile details and connected real-world identities. All tools operate via a subscription model, delivering instant reports without direct access to non-public data, and emphasize self-service for everyday users rather than professional investigators.

Vehicle and Property Reports

BeenVerified's vehicle reports are generated through searches using a vehicle's identification number (), license plate, or year, make, and model, aggregating to provide historical details such as title records, accident history, salvage records, theft records, sale listings, and estimated . These reports aim to assist users in assessing used vehicles prior to purchase by highlighting potential issues like prior damage or ownership transfers, though coverage depends on available public data from sources including DMVs and records. Property reports, accessed via address or reverse lookup, compile data on real estate holdings including sales history, timelines, information, tax assessments, lot size, number of bedrooms and bathrooms, estimated home values, and potential liens. Ownership details, such as current or past residents' names and contact information, are also included when publicly available, enabling users to verify property-related associations or monitor changes like foreclosures. Both report types draw from aggregated , with users able to print PDF versions of results for reference. Access requires a subscription, which encompasses unlimited searches across these categories alongside people and contact reports.

Business Model

Pricing and Subscriptions

BeenVerified employs a subscription-only model, with no option for purchasing individual reports or one-time searches. Access to its background check services requires enrollment in a recurring membership, which provides a limited number of reports per billing cycle alongside features such as monitoring for data changes. New users typically begin with a 7-day trial period, during which they can generate up to 100 reports at a promotional rate often as low as $1, though exact trial costs may vary by offer. Following the trial, subscriptions automatically convert to paid plans unless canceled, with billing including applicable sales tax. Standard plans as of October 2025 consist of a monthly option at $36.89 per month, renewing automatically on the same date each month, and a 3-month option at $71.94 upfront (equivalent to $23.98 per month), renewing quarterly with a 35% discount over the monthly rate. Both tiers cap usage at 100 reports per month, encompassing searches for people, phones, emails, addresses, vehicles, and properties; report limits reset at the start of each billing cycle based on the subscription's anniversary date. Subscriptions auto-renew at the selected term's rate unless modified or canceled, and users retain full access to remaining reports and monitoring until the prepaid period expires. Cancellations can be processed anytime through the account dashboard, , to [email protected], or phone at 1-866-885-6400, with no refunds for partial periods but options for reactivation post-cancellation. For app-based subscriptions, cancellations follow platform-specific processes via or . Payment methods accepted include , , , , , , , and , with updates available in the account settings. Pricing is subject to promotional variations, such as discounted trials or bundle offers, which may lower effective costs temporarily but revert to standard rates upon renewal; users are advised to review current deals at signup, as BeenVerified adjusts options to align with market demands. No free tier exists beyond limited previews, emphasizing the service's focus on paid, ongoing access to aggregated .

Revenue and Market Position

BeenVerified, as a privately held subsidiary of The Lifetime Value Company, does not publicly disclose detailed . Independent estimates its annual revenue at approximately $15 million, with figures ranging from $14.4 million to $15.1 million across sources as of 2024. These estimates reflect its subscription-based model serving individual consumers rather than enterprise clients, contributing to relatively modest scale compared to FCRA-compliant employment screening firms. In the broader U.S. services , valued at $5.1 billion in 2025, BeenVerified occupies a niche in the consumer-initiated, non-FCRA segment focused on personal records searches. It competes with platforms such as , Instant Checkmate, and , ranking among the top providers in this category according to competitive analyses. The company has secured $152 million in funding from investors including , underscoring its established position despite the fragmented market dominated by larger B2B players like and Checkr in employment verification.

Data Sources and Methodology

Public Records Aggregation

BeenVerified aggregates from a variety of government-maintained databases, including clerk offices, systems, and vital records repositories at , , and local levels. These sources encompass documents such as property deeds, mortgage records, marriage and filings, birth and certificates, and licensing information, which are legally designated as publicly accessible under U.S. laws like the Freedom of Information Act. The company compiles data from thousands of such jurisdictions, focusing on records that do not require private investigations or non-public access. The aggregation process involves systematically pulling and cross-referencing records from official repositories, often employing techniques to link disparate entries—such as associating a name with multiple addresses or criminal histories—into unified profiles. For criminal and data, sources include FBI databases and regional crime repositories, though coverage varies by and record availability. BeenVerified emphasizes that its relies exclusively on publicly available , avoiding proprietary or restricted datasets, with updates drawn periodically from these government feeds to reflect new filings. This approach enables the platform to generate reports covering historical data, potentially extending decades back depending on the retention policies of individual record-keepers, though completeness is not guaranteed due to inconsistencies in public archiving. Aggregation occurs centrally to produce searchable outputs, but users are advised that results represent compiled summaries rather than exhaustive or real-time verifications from primary sources.

Accuracy and Limitations

BeenVerified aggregates data from , which inherently introduces variability in accuracy due to the decentralized and often delayed nature of government-maintained databases. These sources, including court records, voter registrations, and property filings, may contain errors originating from clerical mistakes, incomplete updates, or jurisdictional inconsistencies, leading to potential inaccuracies in reports such as mismatched criminal histories or outdated addresses. The service explicitly states that its database is for personal use only and does not guarantee the completeness, timeliness, or accuracy of the information provided. User reviews and expert assessments frequently highlight instances of unreliable data, including false positives from name similarities or unverified associations, with one noting that BeenVerified produced some incorrect details and omitted phone numbers in tested searches. Reliability concerns have reportedly worsened over time, with outputs showing increasing inaccuracies in employment and contact information. While the platform performs adequately for broad personal inquiries, it falls short for precise verification needs, as evidenced by customer complaints on platforms like citing failures to deliver accurate subject information. Key limitations include the absence of real-time updates, reliance on non-verified public inputs without cross-validation against primary sources, and vulnerability to systemic issues in public records like expunged or sealed data not being reflected. BeenVerified is not compliant with the Fair Credit Reporting Act (FCRA) for employment, tenant screening, or credit decisions, restricting its utility to informal personal checks and prohibiting reliance for legal or professional purposes. Additionally, the service's aggregation model can propagate outdated or erroneous data across reports, exacerbating risks for users seeking definitive insights into reverse phone lookups or background verifications.

Reception and Impact

User and Expert Reviews

User reviews of BeenVerified are mixed, with aggregated ratings reflecting dissatisfaction over data accuracy, billing practices, and subscription management. On , the service holds a 2.9 out of 5 rating based on over 2,400 reviews as of late 2025, where users frequently criticize misleading "" search advertisements that lead to paid subscriptions and difficulties in canceling memberships without direct contact. reports a higher 3.7 out of 5 from 668 reviews, with some praising the platform's user-friendly interface and utility for basic personal searches, though others highlight incomplete or outdated information. Sitejabber scores it at 2.4 out of 5, emphasizing recurring complaints about unauthorized charges and poor customer support responsiveness. The (BBB) does not accredit BeenVerified and notes over 1,100 complaints filed between 2022 and 2025, predominantly concerning billing disputes such as unexpected renewals and challenges in obtaining refunds, alongside reports of inaccurate search results. Positive user feedback often centers on successful location of contact details or histories for personal verification needs, but these are outnumbered by accounts of "lackluster" reports failing to deliver promised depth. Expert evaluations underscore limitations in data reliability and value. TechRadar's February 2025 review awarded 2 out of 5 stars, faulting inconsistent result quality across searches despite broad data point coverage, and deeming it unsuitable for users requiring precise, verifiable intelligence. A July 2025 analysis by Rewarble acknowledged BeenVerified's aggregation of public records like court documents for comprehensive profiles but questioned its overall worth due to frequent inaccuracies and subscription traps. Reviews from outlets like SecureBlitz and PixelsSEO in 2025 affirm its legitimacy as a non-FCRA-compliant tool for personal use but warn of legal constraints on professional applications and ethical risks from unverified data, recommending it only for preliminary, low-stakes inquiries.

Utility in Personal Safety and Verification

BeenVerified facilitates personal safety by aggregating to uncover criminal histories, arrest records, and traffic violations, allowing users to evaluate risks associated with individuals encountered in daily life, such as neighbors or online acquaintances. These reports, generated from sources like documents and databases, enable quick assessments of potential threats, with the service claiming to surface criminal records in approximately 80% of tested cases. In dating scenarios, users frequently employ BeenVerified to vet matches from apps, searching by name, , or to reveal prior convictions, histories, and associated relatives, thereby informing decisions on whether to proceed with meetings. For example, reverse lookups identify unknown contacts, flagging potential callers or verifying legitimacy before sharing personal details. This utility extends to broader verification needs, such as confirming identities for freelance or social interactions, where reports include employment details, links, and property ownership to cross-reference self-reported information. Users also leverage the tool for self-verification, reviewing their own to identify discrepancies or unintended disclosures that could compromise personal security. However, while effective for informal personal use, BeenVerified explicitly prohibits reliance on its for formal decisions like assessments or screening, emphasizing its role in casual, consumer-initiated inquiries rather than legally binding evaluations. Accuracy varies by and record availability, with comprehensive results dependent on the depth of public aggregated.

Controversies and Criticisms

Privacy and Ethical Concerns

BeenVerified's aggregation of publicly available , including addresses, phone numbers, criminal records, and relatives, has drawn scrutiny for amplifying risks in an era of widespread online access. Critics contend that while the information derives from legal public sources, the platform's searchable databases enable non-consensual , potentially facilitating , , or by making disparate records easily compilable into detailed profiles. In response to such issues, BeenVerified provides an opt-out mechanism allowing individuals to request suppression of their data from search results, a process it claims processes within 24-72 hours upon verified submission. However, consumer complaints documented with the (BBB) since at least 2011 highlight inconsistencies, with users alleging incomplete removals, reappearances of suppressed information, or unresponsive support, leading to repeated opt-out attempts. A notable early challenge occurred in February 2012, when expert Sarah Downey filed a complaint with the () against BeenVerified, arguing that its practices exposed users' personal details to undue risks by prioritizing accessibility over safeguards against malicious actors. This action underscored broader ethical debates about data brokers' role in commodifying without affirmative consent, potentially eroding de facto despite legal availability of the underlying data. Litigation has further spotlighted these tensions. In 2025, class-action suits under Colorado's Prevention of Fraud Act accused BeenVerified and similar services of violating prohibitions on disseminating cell phone numbers for commercial purposes, with plaintiffs seeking damages for unauthorized listings that could enable unsolicited contacts or scams. Additional claims under the (FCRA) have alleged misuse of background data in contexts requiring consumer protections, though outcomes often hinge on whether BeenVerified qualifies as a consumer reporting agency. These cases reflect ongoing causal links between platforms and real-world harms, such as doxxing incidents tied to people-search sites, even as BeenVerified maintains compliance with laws and employs for user transactions.

Billing and Customer Service Issues

BeenVerified has faced numerous customer complaints regarding billing practices, particularly related to subscription auto-renewals and cancellations. Users frequently report being charged for full-priced memberships after promotional trials without clear consent, with charges continuing despite attempted cancellations through automated systems or customer support channels. For instance, multiple accounts describe signing up for short-term access only to incur repeated monthly fees of approximately $26.89 after the trial, requiring persistent follow-up to resolve. The (BBB) assigns BeenVerified a C rating, reflecting over 290 complaints centered on subscription management and billing disputes as of mid-2024, many of which remain unresolved or partially addressed. Common issues include failures in online cancellation processes, where users claim submissions were not processed, leading to unauthorized charges, and disputes over refunds for services not fully utilized. The company maintains that cancellations can be effected via account settings, email to [email protected], phone at 1-866-885-6480, or live chat, but complainant responses often highlight delays or denials in issuing refunds beyond a limited window. Customer service responsiveness has drawn criticism for long wait times, reliance on automated replies, and challenges in reaching live agents, exacerbating billing frustrations. Independent review aggregators like report an average rating of 2.9 out of 5 from over 2,400 reviews, with a significant portion citing poor handling of billing inquiries and subscription terminations. similarly notes a 3.7 out of 5 rating from 668 reviews, where billing transparency and support efficacy are recurrent pain points. While BeenVerified asserts compliance with terms requiring explicit opt-in for memberships, the volume of disputes suggests systemic gaps in for managing recurring payments. Users have reported frequent inaccuracies in BeenVerified's background reports, including outdated addresses, erroneous criminal records, and incorrect familial associations, attributing these to the aggregation of disparate that may not reflect current realities. Expert assessments, such as a private investigator's evaluation, describe the results as mixed, with accurate current addresses in some cases but omissions of phone numbers and other verifiable details in others. Landlord-focused analyses further caution against relying on the service for screening due to its propensity for errors, emphasizing that inherently risks propagating unverified or stale information without independent validation. BeenVerified's terms explicitly disclaim guarantees of data accuracy, completeness, or timeliness, stating that results depend on the varying quality of third-party sources like court records and databases, which users must independently verify for critical decisions. Despite these disclosures, consumer complaints filed with the often involve unresolved disputes over erroneous report details, though the company directs users to challenge underlying data providers rather than altering its outputs. Legal actions specifically centered on accuracy disputes appear limited, with no prominent class-action suits identified targeting data veracity. Instead, lawsuits against BeenVerified predominantly allege (FCRA) violations, which impose accuracy requirements on consumer reporting agencies but do not apply directly since the company positions itself as a non-FCRA service for personal, non-commercial use. Cases like v. BeenVerified (filed December 2021 in the U.S. Court for the Northern of ) involve claims over damage rather than accuracy , while others, such as Byer v. BeenVerified (2025), focus on unauthorized data compilation without explicit accuracy challenges. This pattern suggests that while accuracy concerns fuel user dissatisfaction, they have not translated into widespread litigation, possibly due to the service's disclaimers and arbitration clauses mandating resolution outside courts.

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