Fact-checked by Grok 2 weeks ago

Brammo

Brammo, Inc. was an manufacturer of electric and developer of electric technologies, founded in 2002 and headquartered in Talent, Oregon. The company specialized in systems and high-performance electric drivetrains for applications including motorcycles, off-road , and industrial equipment. Established by serial entrepreneur Craig Bramscher, Brammo initially operated out of a garage in , evolving from a custom business into a pioneer in electric mobility. Its flagship products included the Enertia, its first production electric motorcycle, and the later Empulse model. The Empulse featured the innovative Brammo Power pack and vehicle management systems, enabling ranges over 100 miles and top speeds exceeding 100 mph. Brammo's technology also powered stationary and mobile applications, such as battery packs for forklifts, off-road vehicles like the Polaris Ranger EV Li-Ion, and even aviation systems for helicopters. The company gained recognition in motorsports, securing the 2013 FIM eRR North American World Cup Championship with its racing . In January 2015, Industries acquired Brammo's electric business, including key assets, technologies, and trademarks, to integrate advanced electric solutions into its powersports lineup. The remaining operations, focused on and battery systems, were acquired by Inc. in October 2017 to bolster its electrified propulsion capabilities. Following these acquisitions, Brammo ceased independent operations, with its technologies continuing to influence development through its parent companies.

Overview

Founding and Location

Brammo was founded in by Bramscher in , initially operating as a custom business from his garage. Bramscher, a serial entrepreneur with prior experience in media and technology ventures, started the company as a hobby project aimed at building a high-performance designed to accommodate large individuals, such as athletes over 6 feet 8 inches tall, using advanced engineering inspired by vehicles like the F1. The venture began modestly, focusing on custom automotive modifications before evolving in scope. The pivot to electric vehicles occurred around 2007, motivated by Bramscher's growing interest in sustainable transportation combined with his passion for performance engineering. Early experimentation included electric prototypes based on lightweight chassis like the , highlighting the superior torque and efficiency of electric powertrains over traditional engines, which aligned with Bramscher's goal of addressing inefficiencies in high-performance vehicles. This shift renamed the company Brammo Inc. and redirected efforts toward electric mobility solutions, emphasizing innovation in a nascent market. As operations expanded, Brammo relocated its headquarters from Ashland to Talent, Oregon, in 2013–2014, establishing a larger facility in a former building spanning nearly 100,000 square feet for manufacturing and . This move, just one exit away on , more than tripled the company's space to support scaling production and prototyping activities. Early team formation centered on assembling a core group of specialists for electric vehicle prototyping, with Bramscher hiring electrical and mechanical engineers who shared his enthusiasm for racing and motorcycles. The Ashland area's lifestyle appeal helped attract this talent, fostering a collaborative environment focused on overcoming challenges like integration and power delivery from the outset.

Core Business and Evolution

Brammo initially focused on designing and manufacturing high-performance electric motorcycles targeted at the retail consumer market, emphasizing zero-emission vehicles with capabilities rivaling traditional gasoline-powered bikes. The company's early models, such as the Enertia, were introduced for direct consumer sales through select retail channels like stores, aiming to appeal to urban commuters and performance enthusiasts seeking sustainable alternatives with top speeds exceeding 55 mph and practical range. Over time, Brammo evolved its core operations from consumer-facing production to the development of electric components, including traction motors and systems adaptable for diverse applications beyond two-wheelers. This shift broadened the scope to include mobile for vehicles like powersports equipment and stationary solutions, driven by growing demand in industrial and commercial sectors. By the mid-2010s, the company prioritized B2B opportunities, supplying s to other manufacturers rather than end-user products. Key milestones in Brammo's included transitioning from in-house to strategic and partnerships to scale production efficiently. In 2010, Brammo entered a global agreement with Flextronics to handle electric , allowing the company to focus resources on innovation while meeting international demand. This was followed by a move to dealer networks for distribution starting in 2012, targeting around 100 metro-area outlets to expand retail reach without direct sales overhead. Brammo's operational growth supported this evolution, with its workforce expanding to approximately 100 employees by 2013 and facilities scaling to a 100,000-square-foot site in , , including plans for a R&D office to enhance powertrain development. These expansions peaked around , reflecting the company's pivot toward component-focused expertise amid increasing emphasis on partnerships.

History

2002–2008: Origins and Early Prototypes

In 2002, Craig Bramscher founded Brammo Motorsports in his garage in , initially as a custom business focused on high-performance vehicle builds. Drawing from his prior experience as a serial entrepreneur, Bramscher experimented with vehicle modifications, including early explorations of electric drivetrains for to address performance and efficiency challenges. The company later relocated to Talent, , to expand facilities. By 2004, the company had completed its first major prototype, the Pro GT supercar, which was later renamed the Rogue GT and featured a high-output aimed at extreme speed capabilities exceeding . From 2005 to 2006, Brammo shifted toward concepts, signing a licensing agreement with to manufacture and refine the sports car for the North American market. This collaboration included developing an electric prototype of the , highlighting the potential of lightweight chassis for battery-powered applications, though limitations in prompted a pivot to two-wheeled designs. Concurrently, the team began work on the Enertia prototype, an electric motorcycle targeted at urban commuting, with initial design emphasizing direct-drive systems and carbon-fiber framing for improved power-to-weight ratios. Early performance tuning focused on optimizing torque delivery and , leading to preliminary test rides that validated the platform's handling and acceleration. In 2007, Brammo unveiled the Enertia prototype at events like the Electric Vehicle Symposium, where it demonstrated a of about 45 miles and a top speed of 50 mph on a standard 110-volt charge, with tuning efforts pushing toward 60 miles and 60 mph in subsequent iterations. The company introduced variants inspired by the GT naming, adapting high-performance concepts to electric motorcycles for enhanced commuter appeal, including the Pro GT as a tuned model with improved integration. Test rides during this period, including demonstrations at industry gatherings, refined the Enertia's no-clutch, twist-and-go operation for accessibility. By 2008, Brammo formalized as Brammo, Inc., registering the name in August to streamline operations and cease production in favor of electric motorcycles. The company continued its Ariel Atom collaboration through an electric conversion project, leveraging the lightweight design to test advanced battery packs and motors. Initial funding came via an $11 million in August, led by Chrysalix Energy and Capital, providing capital for prototype scaling and supply chain development.

2009–2012: Commercial Launch and Growth

In 2009, Brammo achieved a significant commercial milestone by partnering with Best Buy to sell its flagship Enertia electric motorcycle, with units becoming available in select stores starting in August. This retail agreement marked one of the first major distributions of electric motorcycles through a mainstream consumer electronics chain, helping to raise public awareness of Brammo's zero-emission vehicles. Concurrently, Brammo entered the racing arena with participation in the inaugural TTXGP, the precursor to the TT Zero race, where rider Mark Buckley secured a third-place podium finish on a modified Enertia, averaging 75.35 mph over the course and demonstrating the durability of Brammo's powertrain in competitive conditions. The following year, 2010, saw Brammo expand its product lineup with the introduction of the Empulse, a more performance-oriented electric motorcycle featuring a liquid-cooled permanent magnet AC motor and options for 6 kWh, 8 kWh, or 10 kWh battery packs, priced starting at $9,995 for the base model. To support scaling production amid growing demand, Brammo outsourced manufacturing to Flextronics, leveraging the electronics giant's global facilities, including in Hungary, for assembly of the Enertia and upcoming Empulse models, allowing the company to focus on innovation while achieving cost efficiencies. Additionally, Brammo launched the Enertia Plus variant, incorporating an upgraded ZForce lithium-ion battery system that extended the range to approximately 80 miles per charge under mixed riding conditions, priced at $8,995—a modest increase over the original Enertia. By 2011, Brammo diversified into off-road and commuter segments by announcing the Engage, a street-legal supermoto prototype model, and the Encite, a sport-oriented variant prototype, both equipped with the company's innovative Integrated Electronic Transmission (IET) featuring a six-speed gearbox to optimize efficiency and rider control in electric power delivery; neither model entered production. Racing efforts continued to gain traction, with further successes in the TTXGP series, including strong showings that built on the prior year's momentum and highlighted advancements in Brammo's racing prototypes. Financially, the company secured substantial growth capital through a $28 million Series B round led by Polaris Industries, which also formed a strategic partnership to integrate Brammo's electric drivetrain technology into Polaris vehicles, alongside investments from existing backers like Chrysalix Ventures. Brammo also pursued expansion via acquisitions of smaller EV technology firms, including the assets of European electric bike rental company QuantyaParx, to bolster its international rental and service network. Complementing these developments, the Hong Kong government selected Brammo's Enertia Plus for trials in its police and departmental fleets, replacing gasoline motorcycles with customized law enforcement variants equipped for urban patrol duties. In 2012, Brammo refined its street bike offerings with the Empulse R, a high-performance edition delivering 54 horsepower and up to 120 miles of range in city riding, earning positive reviews for its liquid-cooled motor, , and ability to exceed 100 mph while maintaining practical usability for commuters and enthusiasts. On the racing front, Team Icon Brammo dominated the World Championship, with rider Atlas clinching the overall title at the finale, achieving the fastest lap ever recorded in electric at that point and securing multiple wins throughout the season to affirm Brammo's leadership in e-motorsport.

2013–2017: Challenges, Acquisitions, and Wind-Down

In the early , the market experienced uneven growth, with broader adoption hampered by high costs, limited infrastructure, and consumer concerns over range and charging times, particularly in niche segments like electric motorcycles. Brammo continued production of its Empulse and Empulse R models during 2013 and , announcing updates such as a top speed of 110 and a 3 kW onboard charger for the 2014 versions, but faced delays in scaling output amid these market headwinds. Internal restructuring efforts included layoffs of dozens of workers in late , as the company grappled with production setbacks and financing risks. By 2015, these challenges prompted a strategic pivot, with Industries acquiring Brammo's electric division, including intellectual property, designs, and remaining inventory, for an undisclosed amount. This transaction ended Brammo's consumer production, allowing to integrate the technology into its brand and begin manufacturing at its facility later that year. Building on 's prior investments, including a $9.5 million round in 2014, the deal enabled Brammo to recapitalize and refocus without immediate further job cuts. In , Brammo shifted entirely to a model, emphasizing the development and supply of packs, electric drivetrains, and systems to global partners in mobile and stationary applications. Operations continued from its facility in Talent, Oregon, but the transition involved downsizing as the company streamlined away from consumer-facing activities. The wind-down of Brammo as an independent entity culminated in 2017, when Inc. acquired its assets on November 1 for $68 million in cash, plus up to $100 million in potential payments based on future performance. This move integrated Brammo's and technologies into Cummins's emerging Electrified Power segment, supporting advancements in electric trucks and other applications, and marked the cessation of Brammo as a standalone .

Products

Electric Motorcycle Models

Brammo's electric motorcycle lineup focused on urban and sport-touring applications, emphasizing efficient power delivery, modular systems, and seamless integration of electric drivetrains for everyday riding. The company's models utilized proprietary Z-Force lithium-ion batteries, which were designed to be removable for easier charging and , allowing users to swap packs at dedicated stations or home outlets. These vehicles prioritized low operating costs and zero emissions, appealing to environmentally conscious riders seeking alternatives to traditional motorcycles. The Enertia series served as Brammo's flagship urban commuter line, offering a balance of practicality and performance for city navigation. Models in this series, including the Enertia, Enertia Plus, and variants like the GT and Pro, featured a direct-drive system with a liquid-cooled permanent magnet delivering approximately 17 horsepower and 30 foot-pounds of from zero RPM, enabling smooth acceleration without the need for a traditional or gearbox. With ranges typically between 40 and 80 miles per charge depending on the —such as the standard 3 kWh pack for shorter commutes or the upgraded 6 kWh for extended use—these bikes weighed around 325 pounds dry and achieved top speeds over 60 , making them suitable for urban environments with features like to recapture energy during stops. The removable design facilitated charging times of 3 to 8 hours using an onboard 850-watt charger, enhancing usability for daily riders. Building on the Enertia platform, the Empulse series targeted sport-touring enthusiasts with enhanced capabilities for longer rides and higher performance. The standard Empulse and performance-oriented Empulse R models incorporated a water-cooled permanent magnet controlled by a Sevcon Gen4 unit, producing peak outputs of 40 kW (54 horsepower) and 63 (46.5 foot-pounds) of , paired with a six-speed integrated electric for a more familiar riding experience akin to conventional motorcycles. These bikes offered over 100 miles of in conditions with a 9.3 kWh nominal , supported by that returned energy to the pack during deceleration, and a top speed exceeding 100 mph. Weighing approximately 470 pounds, the Empulse R added premium components like carbon fiber accents and upgraded for spirited handling, while both variants included J1772 Level 2 charging compatibility for faster recharges in about 3.6 hours. In 2011, Brammo announced the Engage and Encite models as more accessible options for entry-level and performance-oriented riders, aiming to broaden the appeal of electric motorcycles through affordability and versatility in off-road and styles, though these concepts did not enter production. The Engage lineup, including the dirt bike and SMR variant, utilized a six-speed Integrated Electronic Transmission (IET) with a compact , providing instant torque for agile handling in varied terrains while targeting prices around $9,995 to make electric riding more attainable for beginners and daily users. Complementing this, the Encite series featured smaller-scale performance models like the MMX Pro mini motocrosser, designed for younger or lighter riders with similar IET technology and swappable Z-Force batteries to support extended play or commuting scenarios. These models emphasized low-maintenance operation and quiet performance, positioning them as gateways to electric mobility without compromising on excitement.

Powertrain Components and Accessories

Brammo developed and supplied modular powertrain components as part of its Brammo Digital Drivetrain systems, targeting electric two-wheeled vehicles and broader OEM applications. These components included , battery packs, and integrated management systems, emphasizing efficiency, safety, and scalability for third-party integration. The core was the GVM Traction Motor, an internally cooled interior permanent magnet AC synchronous (IPMAC) design produced in collaboration with . Available in variants delivering 25 kW continuous power and up to 41 kW peak power, the lightweight 16 kg unit achieved over 95% efficiency and supported voltage ranges from 48-450 Vdc with a maximum current of 600 . Featuring a base speed of 5100 RPM and IP66+ environmental protection, it was adaptable for custom orientations and used in both direct-drive configurations for early prototypes and geared transmissions in performance applications, enabling third-party use in light electric vehicles beyond Brammo's own motorcycles. Complementing the motor, Brammo's PowerPack batteries consisted of lithium-ion modules assembled into scalable packs with capacities of 4-10 for applications. Modules such as the 15/90 and 44/70 provided specific energies up to 141 , with continuous power outputs of 4.5 kW and peak capabilities of 9 kW over short durations, while maintaining IP66 ingress and operation in temperatures from -10°C to 40°C for enhanced safety and abuse tolerance. The modular architecture allowed OEMs to configure packs for varying range and power needs, prioritizing thermal management and longevity in mobile applications. Brammo positioned these components for B2B sales, supplying Digital Drivetrain systems—including PowerPack batteries and vehicle management systems—to OEM partners post-2010 for into diverse electric vehicles. Notable examples included provision to for their Ranger EV utility vehicles, where the modules supported reliable performance in off-road and commercial settings. Accessories encompassed charging solutions compatible with J1772 Level 2 standards and performance enhancement kits for optimizing power delivery, often bundled with the drivetrain for seamless third-party adoption. In Brammo's Empulse models, these components integrated to deliver balanced acceleration and range.

Technology and Innovations

Electric Motors and Battery Systems

Brammo's electric motors featured brushless permanent magnet designs, optimized for high delivery and thermal stability in compact form factors. These motors, such as the GVM IPM series used in production models, produced peak of up to 90 and power outputs around 40 kW, enabling rapid without the need for multi-speed gearing in initial configurations. Liquid cooling systems, including tubular housings with integrated coolant channels, maintained efficiency above 95% across operating ranges, preventing thermal throttling during extended high-load operation. The battery systems employed custom (LiFePO4) chemistry for safety and longevity, arranged in modular series-parallel packs that balanced voltage and capacity requirements. For instance, configurations supporting nominal voltages around 72-104 V, such as approximately 32 cells in series for higher-voltage packs like the Empulse, while providing energy densities suitable for urban commuting. An integrated (BMS) oversaw cell balancing, thermal regulation via self-contained cooling and heating, and state-of-charge monitoring, achieving a cycle life of over 1,500 full discharges to 80% capacity retention. Powertrain integration emphasized simplicity and reduced mass, with direct drive setups in models like the Enertia linking the motor output directly to the rear via , eliminating traditional gearboxes and associated components. This approach contributed to overall vehicle weights under 400 pounds, enhancing handling and efficiency by minimizing losses and mechanical complexity. Brammo secured key patents on powertrain innovations, including fluid-cooled motor architectures for improved heat dissipation (US Publication 20140217841) and control algorithms for preventing over-shifting in multi-gear electric vehicles (US 9132825), alongside modular designs that facilitated scalability and maintenance. These filings underscored the company's focus on proprietary for reliable electric .

Charging and Performance Features

Brammo's electric motorcycles incorporated efficient charging systems compatible with standard infrastructure, enhancing usability for daily riders. The Empulse series featured an integrated 3 kW onboard charger supporting J1772 Level 1 (110V) and Level 2 (240V) connections, enabling a full charge of its 9.3 kWh in approximately 3.5 hours on Level 2 or 8 hours on Level 1. Similarly, the Enertia model utilized a 1 kW charger, achieving a full recharge of its 3 kWh in 3 to 4 hours via a standard 110V outlet. These systems allowed opportunistic charging at home or public stations, with every 10 minutes of Level 2 adding up to 5 miles of range on the Empulse. The Enertia's battery design emphasized serviceability, with a modular pack that could be removed and swapped during maintenance, reducing downtime compared to non-removable systems in contemporary electric vehicles. This approach supported Brammo's focus on practical ownership, though it required professional handling for optimal health. Regenerative braking was a core feature across Brammo models, converting from deceleration into electrical power fed back to the via the motor acting as a . Activated upon release, it provided engine-like deceleration feedback while extending range, especially in stop-and-go where frequent slowing maximized . The adjusted based on ride modes—smoother in for efficiency, more assertive in for performance—contributing to real-world range gains without relying on alone. Performance was tuned for sporty responsiveness, leveraging a six-speed and liquid-cooled controlled via a network for precise power delivery and diagnostics. The Empulse R model delivered 0-60 mph in 4.7 seconds and top speeds over 100 mph, offering dynamics comparable to mid-range internal combustion sportbikes while maintaining electric advantages. CAN bus integration enabled software updates and mode-specific tuning, optimizing throttle response and regenerative levels for varied riding conditions. Safety features centered on the (BMS), which monitored voltage, temperature, and charge state to prevent overcharging through automatic cutoffs and alarms for anomalies like . This ensured reliable operation across thousands of cycles, with protections against common lithium-ion risks during charging and discharge.

Racing and Recognition

TT Zero Race Participation

Brammo entered the electric motorcycle racing arena with the inaugural TTXGP event held as part of the 2009 Isle of Man TT, fielding an Enertia-based prototype racer. Rider Mark Buckley achieved third place in the Pro Class, completing the 37.73-mile course in 30 minutes and 2.64 seconds for an average speed of 75.35 mph. From 2011 onward, Brammo redirected its racing efforts toward the broader TTXGP series, which complemented the TT Zero by promoting global electric motorcycle competition, while forgoing direct entries at the Isle of Man event to focus on development. The company introduced the Empulse R race variant, optimized with a high-output Parker GVM permanent magnet AC motor delivering approximately 155 horsepower (115 kW) at the rear wheel and a lightweight aluminum frame reduced by over 35 pounds compared to street models, enabling superior acceleration and top speeds exceeding 160 mph. Brammo's racing program gained momentum in the TTXGP, with riders including Steve Atlas and Eric Bostrom securing multiple victories. In 2012, Atlas clinched the North American TTXGP Championship and the overall World TTXGP title at , marking the team's second consecutive series win and demonstrating peak performance with lap times around 2:00 minutes on the 3.56-mile course for an average lap speed of about 107 . In 2013, the series evolved into the FIM eRoad Racing World Cup, where Eric Bostrom won the North American championship aboard the Brammo Empulse RR, securing Brammo's final major racing title before the 2015 acquisition of its motorcycle business. Over the course of its involvement from 2009 to 2013, Brammo logged more than 10 race entries across the TT Zero/TTXGP and eRoad Racing ecosystem, solidifying its standing as a pioneer in high-performance racing.

Awards and Industry Accolades

Brammo's electric motorcycles and technologies garnered several prestigious awards from industry publications and organizations, underscoring the company's pioneering role in advancing practical, high-performance electric two-wheeled vehicles during its operational years. These accolades focused on design, performance, and sustainability, distinguishing Brammo from competitors in the nascent sector. In 2010, the Brammo Enertia received a Silver in the Best New Product category for Transportation, recognizing its innovative system and overall electric as a breakthrough in sustainable mobility. This honor highlighted the Enertia's ability to deliver a 40-mile range and 55 mph top speed without traditional maintenance needs like oil changes. The following year, 2011, saw the Brammo Empulse earn Popular Science's "Best of What's New" award in the automotive category, praised for its , water-cooled motor, and projected 100-mile range that pushed boundaries for electric sportbikes. Additionally, .com included the Empulse in its "Best of 2011" roundup, noting its seamless integration of with . By 2012, magazine selected the Empulse as part of its "Best Stuff of the Year" list, celebrating its stylish aesthetics and zero-emission performance as a standout in consumer technology and design. In 2013, the Empulse R was named Playboy's " of the Year" and "Best Electric," lauding its 54 output, six-speed transmission, and leadership in real-world range among production electric motorcycles. These awards collectively affirmed Brammo's contributions to elevating electric vehicles from niche experiments to viable alternatives in the powersports industry.

Legacy and Impact

Influence on Electric Vehicle Sector

Brammo played a pioneering role in the sector by introducing swappable systems in its early models, such as the Enertia launched in 2009, which allowed users to quickly exchange depleted packs for charged ones to extend range without lengthy charging times. This innovation addressed a key barrier in electric two-wheeled mobility——and influenced subsequent designs in the e-bike and electric markets, where modular standards have become more prevalent to support and fleet applications. By demonstrating practical implementation in a high-performance context, Brammo's approach helped lay groundwork for industry-wide adoption of interchangeable power sources, as seen in later collaborations and standards efforts for lightweight EVs. The company's technology had a significant industry impact, particularly in normalizing electric vehicles within the powersports segment, where traditional internal combustion engines had long dominated. Through strategic partnerships, including a minority investment from Industries in 2011 that provided access to Brammo's proprietary electric , the firm contributed to broader integration of components in recreational and off-road vehicles. Following its 2015 acquisition by and subsequent 2017 asset purchase by , Brammo's battery and drivetrain innovations were incorporated into larger electrification initiatives, aiding the transition toward hybrid and fully electric systems in motorcycles and adjacent markets like . This helped elevate EV performance benchmarks, with Brammo's race-proven components—such as those used in competitions—demonstrating viability for high-torque, zero-emission applications and encouraging other manufacturers to invest in similar technologies. Environmentally, Brammo's production of zero-tailpipe-emission motorcycles contributed to reduced greenhouse gas emissions in personal mobility, particularly through models like the Empulse series that offered highway-capable performance without fossil fuel dependency. Although exact production figures are not publicly detailed due to the company's private status, a limited number of units were manufactured, supporting cleaner alternatives in a sector responsible for significant urban air pollution. These vehicles promoted sustainable powersports by proving that electric drivetrains could deliver comparable acceleration and speed—often exceeding 100 mph—while eliminating direct exhaust outputs, thereby influencing consumer perceptions and regulatory pushes for greener transportation options. Brammo's experience also highlighted key challenges in scaling manufacturing for niche markets like motorcycles, including high costs, limited supply chains for specialized components, and the need for extensive customer education on benefits and maintenance. Efforts to expand production, such as relocating assembly to in the early , underscored difficulties in achieving amid volatile raw material prices and underdeveloped sales networks for electric models. These lessons informed the broader industry, emphasizing the importance of strategic alliances and diversified applications—such as licensing powertrains for non-motorcycle uses—to overcome barriers in consumer adoption and financial viability for specialized segments.

Post-Acquisition Developments

Following the 2017 acquisition of Brammo's assets by Inc., the company's design expertise was integrated into ' Electrification Business unit, based in , Oregon, to advance low-voltage technologies for mobile and stationary applications. This integration supported ' early efforts in developing electrified power solutions for commercial vehicles, including systems, with Brammo's team contributing to prototypes like the Urban Hauler Tractor concept, which was unveiled around the time of the acquisition. Operations at the Talent facility continued under oversight, employing former Brammo staff to focus on innovation without reviving the Brammo brand. By 2018, Brammo's technology complemented subsequent acquisitions, such as Battery Systems, enhancing ' capabilities in both low- and high-voltage packs for off-highway and urban delivery applications. This period marked the foundational buildup toward ' zero-emissions portfolio, with Brammo-derived designs influencing early electrified drivetrains tested in commercial settings. portfolios from Brammo, including those for systems in electric vehicles, were maintained and incorporated into ' broader for powertrains. No consumer motorcycle production resumed, as focus shifted to industrial . In 2023, the Electrification Business evolved into the Accelera brand, a dedicated zero-emissions division under , where legacy Brammo contributions informed battery electric and solutions for heavy-duty trucks and stationary power. at the Talent site persisted into 2024–2025, supporting Accelera's advancements in lithium-iron-phosphate batteries and integrated powertrains, though without direct attribution to Brammo in public prototypes like those for or vehicles, which predated the acquisition. As of November 2025, Accelera continued to launch new zero-emissions technologies, including ultra-low-floor axles for transit buses and large-scale electrolyzer systems for . The Brammo brand remains dormant, but its foundational technologies continue to influence ' electrification efforts.

References

  1. [1]
    Company Profile for Brammo, Inc. - oregonlive.com
    Jan 30, 2015 · Company: Brammo, Inc. Headquarters Address: 300 Valley View Ro. If you purchase a product or register for an account through a link on our ...
  2. [2]
    Get to know Brammo, the company recently acquired by Cummins
    Oct 17, 2017 · Brammo, founded in 2002, designs battery packs for mobile and stationary applications, including electric motorcycles, forklifts, and even a ...
  3. [3]
    Polaris Acquires Electronic Motorcycle Business from Brammo
    Jan 15, 2015 · Brammo is an OEM supplier of its innovative Brammo Digital Drivetrain systems including the Brammo Power battery pack and Brammo Power vehicle ...
  4. [4]
    [PDF] Project Utopia - SOREDI
    Craig Bramscher is a serial entrepreneur who doesn't pull any punches. After his company DreamMedia went public in 1997, Craig decided to move his family away ...Missing: founder | Show results with:founder<|separator|>
  5. [5]
    Brammo CEO Craig Bramscher on the future of the leading electric ...
    May 14, 2014 · Electric motorcycles are one of the most interesting stories in the EV world today, both because of their recent impressive accomplishments ...
  6. [6]
    Southern Oregon Swan Song - The Road Electric
    Oct 26, 2017 · According to Brammo's official history, in 2002 Craig Bramscher set out to build a high performance car that could accommodate a big guy – 6'8″ ...
  7. [7]
    Polaris Announces Investment in Brammo Powersports Leader ...
    Founded in 2002, Brammo has made its mark by developing electric vehicle technology tailored specifically for the motorcycle segment. Brammo currently offers ...
  8. [8]
    Brammo sells electric motorcycle division to Polaris - oregonlive.com
    Jan 16, 2015 · It eventually outgrew the location and moved to its current facilities in Talent a year ago, more than tripling its space to nearly 100,000 ...Missing: relocation headquarters<|control11|><|separator|>
  9. [9]
    Get to Know Brammo, the Company Recently Acquired by Cummins
    Oct 17, 2017 · Brammo designs battery packs for mobile and stationary applications, founded in 2002, and powers electric motorcycles, forklifts, and even a ...
  10. [10]
    https://www.cummins.com/news/2017/10/17/get-know-brammo-company-recently-acquired-cummins-0
  11. [11]
    Brammo Selects Flextronics as Its Global Manufacturing Partner for ...
    Sep 15, 2010 · This strategic partnership enables Brammo to rapidly scale its manufacturing production in order to meet growing international demand for its ...Missing: agreement | Show results with:agreement
  12. [12]
    Brammo ready to hit the streets | Powersports Business
    Brammo will only sell its motorcycles through dealer channels. The company is hoping to sign about 100 dealers in metro areas in 2012, with further expansion ...
  13. [13]
    Tactics: Brammo - Oregon Business
    Feb 25, 2013 · As soon as the deed is recorded for the Talent property, Bramscher will establish a manufacturing facility to “cover all R&D for headquarters ...
  14. [14]
    Brammo to open Portland R&D facility - The Business Journals
    Sep 18, 2012 · Brammo Inc. is looking for real estate to open a small research and development office in Portland, reconfirming the growing company's ...
  15. [15]
    Brammo Electric Motorcycles, Ashland Oregon - Sound RIDER
    From Hot Rods to Electric Motorcycles - Founder Craig Bramscher began a custom hot rod business out of his garage in Ashland, Oregon in 2002. After three years ...
  16. [16]
    The American-built Brammo Rogue GT – 850 bhp and 225mph
    Sep 19, 2006 · The Rogue GT will weigh in at 1315 kg and have a top speed in the 225-230 mph range, running through Xtrac's new transverse transaxle six-speed ...Missing: Pro 2007
  17. [17]
    Ariel Atom, Ariel Nomad, Ariel North America History
    Brammo Motorsports of Ashland, Oregon signed an agreement with Ariel Ltd to manufacture the Atom in the US starting in late 2005. In the US the Atom 2 was ...Missing: collaboration | Show results with:collaboration
  18. [18]
    Talking Electric Motorcycles with Brammo's Craig Bramscher
    Jan 1, 2010 · Talking Electric Motorcycles with Brammo's Craig Bramscher - First Look. There's more to the Brammo Enertia than just batteries. By Matthew ...Missing: team | Show results with:team
  19. [19]
    Enertia Electric Motorcycle by Brammo Motorsports - The Kneeslider
    Jul 7, 2007 · Top speed of 50 mph, range of 45 miles, full recharge time from a 110 volt outlet is 3 hours. Direct chain drive with no clutch, just twist and go.
  20. [20]
    Riding a prototype Brammo Enertia electric motorcycle=sweet
    Dec 19, 2007 · On a sunny morning in early December at EVS23, AutoblogGreen got a chance to test out a prototype Brammo Enertia motorcycle. How did it go?Missing: Pro GT Rogue 2007
  21. [21]
    Brammo Raises $12.4 Million in Series B Funds - Asphalt & Rubber
    Sep 22, 2010 · To-date Brammo has raised $23 million ($41 million when this round is closed), with its $11 million Series A round taking place in August 2008.Missing: incorporation | Show results with:incorporation
  22. [22]
    Brammo Grabs $28 Million From Polaris And Others To Power ...
    Oct 26, 2011 · Brammo Grabs $28 Million From Polaris And Others To Power Development Of Electric Vehicles ... Later, in conjunction with Brammo CEO (And Disrupt ...Missing: garage custom rod pivot<|control11|><|separator|>
  23. [23]
    Brammo and Hollywood Legend Jackie Chan Join Forces for Asian ...
    The Enertia was designed, engineered and is built at Brammo's headquarters located in Ashland, Oregon. The company was founded in 2002 and is privately held.<|control11|><|separator|>
  24. [24]
    It Wasn't Even Close For Green Grand Prix Winner - WIRED
    Jun 12, 2009 · Third place went to Mark Buckley and Team Brammo Best Buy. The ... Check out all of our TTxGP coverage and get a closer look at some of the bikes ...
  25. [25]
    Brammo Unveils the Empulse - Cycle Canada
    Jul 16, 2010 · The Empulse 6.0 has a 6kWh battery with a claimed 97km average range and costs USD $9,995; the 8.0 model has an 8kWh battery providing a 129km ...
  26. [26]
    Brammo Unveils 100 MPH Electric Motorcycle With 100-Mile Range
    but remember you'll get a 10 percent federal tax credit and, in ...<|control11|><|separator|>
  27. [27]
    Brammo Shifts Gears - First Look - Cycle World
    Brammo Shifts Gears - First Look. Electric motorcycle manufacturer hopes to “Engage” buyers with new six-speed transmission.
  28. [28]
    Brammo's team wins e-motorcycle racing series for second year ...
    Sep 5, 2012 · Brammo's electric motorcycle racing program took home the TTXGP North American Championship trophy over the weekend, claiming the win for ...
  29. [29]
    Polaris Invests In Electric Bike Manufacturer Brammo
    Oct 26, 2011 · Additionally Flextronics is partnering with Brammo on its battery packaging design and is providing design for manufacturing (DfM) services to ...
  30. [30]
    Brammo to Replace Hong Kong Government Motorcycle Fleet With ...
    Nov 1, 2011 · The Hong Kong government is replacing its entire gasoline-powered motorcycle fleet including police motorcycles with electric-powered Brammo motorcycles.Missing: trials acquisitions
  31. [31]
    Review: Brammo Empulse R | WIRED
    Aug 21, 2012 · ... 54 hp and 46.5 pound-feet of torque ... That matches Brammo's claimed 77-mile combined range using the SAE Test for Electric Motorcycles.
  32. [32]
    Brammo wins TTXGP World Championship in Daytona, with fastest ...
    Oct 21, 2012 · Steve Atlas for Team Icon Brammo has won the 2012 TTXGP World Championship race at Daytona, besting defending champion from Europe, Matthias ...
  33. [33]
    Electric-vehicle production worldwide forecast to surge 67% in 2014
    Feb 4, 2014 · This means more than 403,000 electrified vehicles are expected to be built in 2014, up from 242,000 in 2013. The 2013 figure itself was a 44 ...
  34. [34]
    Charged EVs | Brammo announces 2014 Empulse and Empulse R ...
    Feb 11, 2014 · Oregon-based Brammo has released details of its 2014 Empulse and Empulse R electric motorcycles. With a top speed of 110 mph, the Empulse ...Missing: 2013-2014 adoption
  35. [35]
    Cummins buys Brammo electric-drivetrain group for future electric ...
    Oct 20, 2017 · Polaris purchased the motorcycle portion of Brammo in 2015. The company thereafter focused exclusively on battery packs and electric drivetrains ...Missing: 2013-2017 | Show results with:2013-2017
  36. [36]
    [PDF] FORM 10-K - AnnualReports.com
    Dec 31, 2017 · We reduced our worldwide workforce by approximately 1,900 employees, including approximately 370 employees accepting voluntary retirement ...
  37. [37]
    Cummins Announces Acquisition of Energy Storage Technology
    Oct 16, 2017 · Cummins announced it is acquiring the assets of Brammo, Inc., which designs and develops battery packs for mobile and stationary ...Missing: traction motors
  38. [38]
    Enertia Plus – Brammo takes electric motorcycle to 80 mile range
    Oct 20, 2010 · The new model weighs in at 324 lbs (147 kg) and retains most of the performance specs of the original Enertia – a top speed of more than 60 mph ...Missing: GT Pro
  39. [39]
    2013 Brammo Enertia Plus | Motorcycle.com
    2013 Brammo Enertia Plus ; Engine. Engine Type. Electric. Horsepower (bhp/kW). 17.4 / 13. Horsepower RPM. 4500. Torque (Ft Lbs/Nm). 29.5 / 40. Torque RPM. 1450.Missing: GT Pro
  40. [40]
    2011 Brammo Enertia Plus - Gear Patrol
    Oct 19, 2010 · The new system powers the Enertia Plus with 80 miles of go-juice, twice that of the original Enertia. In combination with a direct-drive transmission, the ...<|separator|>
  41. [41]
    Brammo Reveals New Details for Empulse and Empulse R Electric ...
    Motor Type. Permanent Magnet AC (PMAC) - Water Cooled ; Motor Controller. Sevcon Gen 4 ; Peak Motor Power. 40kW, @ 8,200 rpm (54 hp) ; Peak Torque. 63Nm (46.5 foot ...
  42. [42]
    2012 Brammo Empulse R - Was It Worth the Wait? - Asphalt & Rubber
    May 9, 2012 · Touting 56 highway miles and 120 city miles, the Empulse is going to suffer from the same range-limiting use that other electric bikes on the ...
  43. [43]
    New Brammo Empulse Electric Motorcycle Unveiled
    May 15, 2012 · Regenerative braking helps keep the 9.3 kWh battery topped up, but the bike can also be charged via a Level 2 J1772 charging point. Using level ...
  44. [44]
    Brammo Launches Dirt Bike Product Line - Asphalt & Rubber
    May 4, 2011 · The Oregonian company is debuting its new Brammo Engage and Brammo Encite motorcycles with an Integrated Electronic Transmission (IET).
  45. [45]
    Brammo announces Engage and Encite electric motorcycles, taking ...
    May 4, 2011 · IET enables Brammo to offer its electric motorcycles with a 6 speed transmission - further improving performance and range. The first ...
  46. [46]
    Breaking: Brammo Announces Geared Electric Motorcycles (Video)
    May 4, 2011 · The new motorcycles will come complete with a six speed manual gearbox, defying the standard industry mantra that electric vehicles don't need conventional ...<|separator|>
  47. [47]
    GVM Traction Motor Specs & Features | PDF - Scribd
    This document provides specifications for a GVM Traction Motor from Brammo. The motor has the following key features: it is an internally cooled IPMAC motor ...
  48. [48]
    [PDF] Parker's New Global Vehicle Motor (GVM) Powers Brammo's Electric ...
    Parker's Global Vehicle Motor (GVM) for traction applications is proving to be a winning component of Brammo's highly successful electric racing motorcycles ...
  49. [49]
    [PDF] BPM 15/90 Li-Ion Battery Module - Electric Bike Forums
    Environmental Specification. Ingress Protection Rating. IP 66. Safe Storage Temperature Range. -40°C / 60°C. Operation Temperature. -10 °C / 40°C. Safety/Abuse.
  50. [50]
    [PDF] BPM 44/70 Li-Ion Battery Module - Manuals.plus
    Total Energy. 3.1 kWh. Module Weight. 21.4 kg. Pulse Power (10 sec). 9.0 kW. Peak Power (10 min). 6.2 kW. Continuous Power. 4.5 kW. Specific Energy. 141 Wh/kg.
  51. [51]
    BRAMMO Empulse R - 2014 Specifications - ELMOFO
    The Empulse R has a 40kW motor, 9.31 kWh battery, 177 km/h max speed, 129 km combined range, and weighs 213 kg.
  52. [52]
    https://manuals.plus/m/d5a2e2ee5643fce1eec5303bceb68a4cd6f8d610758a624639f53c87ea574700.pdf
  53. [53]
    [PDF] MPP Motor Powers Brammo Electric Race Bike - Parker Motion
    motors, and delivers 20 to 350kW of power with 97 percent efficiency. The Brammo bike was unveiled at the Red Bull US. Grand Prix at the Mazda Raceway in ...
  54. [54]
    Brammo teases Empulse electric motorcycle details ahead of May 8 ...
    The 2010 design used an AC Synchronous electric motor rated at 40 kilowatts, with a water cooling system. At that time Brammo had been using Valence LiFePO4 ...
  55. [55]
    Brammo Empulse battery
    Oct 17, 2010 · 24s 30p means 30 cells in parallel, 24 cells in series (720 cells in total). Leyden claims 1000 cycles @ 100% DOD (no mention of temp, cells ...
  56. [56]
    Brammo Enertia Electric - Motorcycle Specs
    Brammo Enertia Plus ; Max Power. 13 kW / 17 hp @ 4500 rpm ; Max Torque. 40 Nm / 4.08 kgf-m / 29.5 ft.lb @ 0 - 1450 rpm ; Clutch, Clutchless ; Transmission ...
  57. [57]
    2010 Brammo Enertia Review - Motorcycle.com
    Apr 1, 2012 · Specifically, the justification for an electric motorcycle that can barely go 40 miles on a charge – and takes as long as four hours to ...Missing: ZForce | Show results with:ZForce
  58. [58]
    https://www.motorcyclespecs.co.za/model/Brammo/brammo_enertia_electric.htm
  59. [59]
    Patents Assigned to Brammo, Inc.
    BATTERY PACK AND METHOD OF MANUFACTURE ... Abstract: Embodiments of encapsulated battery packs, control circuitry, and their methods of manufacture are described.
  60. [60]
    None
    Summary of each segment:
  61. [61]
    2010 Brammo Enertia Road Test Review - Cycle World
    Apr 26, 2010 · "I was surprised how well it worked, how efficient it was; it's just always been about the batteries. Where battery technology is today, it ...<|control11|><|separator|>
  62. [62]
    Battery Upgrade? - Brammo Owners Forum
    Nov 22, 2011 · The battery swap was pretty straightforward - the only issue being that the new pack wasn't the same dimensions as the old one, so they had to ...
  63. [63]
    Brammo Empulse R (2014) - Review | First ride - Bennetts Insurance
    Jun 26, 2014 · Brammo Empulse R – Technical Specification ; Peak Motor Power. 54 bhp (40kW) @ 4,500rpm ; Transmission. 6 speed (neutral is between 2nd and 3rd).<|separator|>
  64. [64]
    Brammo Enertia, Empulse R & more 0 to 60 stats! - 0-60 Times
    The #1 resource for Brammo motorcycle 0-60 & quarter mile times offering a comprehensive index of Brammo specs including Brammo Enertia, Empulse R and more!Missing: bus | Show results with:bus
  65. [65]
    Brammo Isle of Man TT Race Results - iomtt.com
    Race Results: Brammo TT2009 TTXGP Pro Class Races Contested The World's Ultimate Road Race The Greatest Race on Earth.
  66. [66]
    Mark Buckley Isle of Man TT Race Results - iomtt.com
    TT2010 TT Zero. Posn, No, Competitor, Machine, Time, Speed. DNF, 7, Mark Buckley ... Mark Buckley · 600cc Yamaha, 1:17:15.27, 117.213. TT2009 TTXGP Pro Class ...
  67. [67]
    https://www.iomtt.com/tt-database/events/races?mach_id=3801
  68. [68]
    https://www.electricracingnews.com/ttxgp2012world.html
  69. [69]
    Onstar, Nano and Enertia win 2010 Edison awards [w/video]
    May 5, 2010 · Brammo also won a silver prize for its Enertia electric motorcycle. ... Silver Edison Award for Best New Product of the Year in the ...
  70. [70]
    Brammo Empulse: 'Best of What's New' - Ultimate Motorcycling
    Nov 16, 2011 · The Brammo Empulse electric sport bike has been chosen by Popular Science Magazine editors to receive a Best of Whats New Award for 2011 in the ...Missing: accolades | Show results with:accolades
  71. [71]
    Electric Vehicle Technology Company Brammo Chooses Online ...
    ... awards and honors, including Playboy magazine's 2013 Motorcycle of the Year and Popular Science's 2011 "Best of What's New." Though Brammo has historically ...
  72. [72]
    Brammo's second-generation electric motorcycle: the Empulse 10.0 ...
    Jul 15, 2010 · We spoke to Craig Bramscher, Brammo's founder and CEO, about the Empulse, the dawn of electric motorcycle racing and the very exciting ...Missing: 2002-2008 origins prototypes<|control11|><|separator|>
  73. [73]
    Brammo Gets Dirty With Six Speeds | WIRED
    May 4, 2011 · The Engage SMS is a street-legal supermoto while the SMR is strictly for the track. The Encite MMX Pro is a race-ready motocrosser. Each ...
  74. [74]
    [PDF] Accelerating Success in Electric Motorcycle Racing - Parker Hannifin
    Brammo needed a motor solution that could deliver high torque, power and cooling efficiency within the compact space of the bike. SOLUTION. In a synergy of ...
  75. [75]
    https://www.wired.com/2011/05/brammo-six-speed-tranmission/
  76. [76]
    Tradition Is Not A Business Model: Brammo - Asphalt & Rubber
    Oct 11, 2009 · ... Brammo to take the lead on educating the market on electric motorcycles. It is interesting that in my talks with all the CEO's in the ...
  77. [77]
    Cummins purchases battery development company
    Oct 23, 2017 · Operations from the Brammo acquisition will report to Cummins recently-formed Electrification Business and will continue to be based in Talent, ...
  78. [78]
    Cummins puts Electrification Progress on Display
    Apr 23, 2018 · “With our recent acquisitions of Brammo and Johnson Matthey Battery Systems (two battery companies), we are building capability across the ...
  79. [79]
    Cummins, the diesel engine powerhouse, has had a busy year ...
    Oct 3, 2018 · Cummins is also on a shopping spree – over the past year it has announced the acquisition of 3 key electrification companies: Brammo, Johnson ...
  80. [80]
    US8761984B2 - Front wheel energy recovery system - Google Patents
    A kinetic energy recovery system (“KERS system”) and motorcycle equipped with the same is disclosed. The KERS system may be mechanical, hydraulic, ...
  81. [81]
    Cummins launches Accelera to advance the transition of zero ...
    Mar 8, 2023 · Accelera is now a global leader in zero-emissions technologies, providing battery electric and fuel cell electric solutions and with hundreds of electrolyzers ...
  82. [82]
    Accelera President Maps Out Company, Industry Journey Forward
    May 4, 2023 · Cummins began making serious moves into electrification in 2017 when it acquired Brammo, a company that designed and developed battery packs.Missing: integration | Show results with:integration
  83. [83]
    [PDF] 2022 TASK FORCE ON CLIMATE-RELATED FINANCIAL ... - Cummins
    May 23, 2023 · Acquired Brammo, a primarily low- voltage battery designer, located in North America. 2018. Acquired Johnson. Matthey Battery Systems, a primarily high-voltage.