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CCXP

CCXP, formerly known as Comic Con Experience, is a premier multi-genre entertainment and comic convention that originated in , , in December 2014 as a collaboration between Omelete Company, Piziitoys, and Chiaroscuro Studios. The event serves as a major hub for pop culture enthusiasts, encompassing , films, television series, , gaming, music, , and , with attractions including celebrity panels, exclusive previews, interactive exhibits, and artist meet-and-greets. Since its inception, CCXP has rapidly expanded in scale and scope, drawing over 280,000 attendees at its peak editions and establishing itself as one of the world's largest geek culture festivals, particularly noted for its vibrant atmosphere and economic boost to local tourism in São Paulo. Held annually in early December at the São Paulo Expo (for example, December 4–7 in 2025, with a preview "Spoiler Night" the evening prior), the convention features specialized areas such as Artists' Valley for comic creators and Cosplay Universe for immersive character displays. In 2019, the event rebranded simply to CCXP to sidestep international trademark conflicts with established Comic-Con names. Beyond , CCXP has ventured internationally, launching editions in since 2024 with attendance exceeding 56,000 at its inaugural event, while a planned counterpart in was paused due to global disruptions like the and geopolitical events. The convention has hosted high-profile guests including actors like , , , , , and , as well as industry figures such as president , fostering direct engagement with global entertainment trends. These elements, combined with multilingual programming tailored to - and Spanish-speaking audiences, have positioned CCXP as a key platform for and media to connect with emerging markets in . The 2025 edition will feature celebrations such as the 20th anniversary of .

Background

Founding and Organization

The Comic Con Experience (CCXP) originated in 2014 as a collaboration between the Omelete Group, Piziitoys, and Studios, with the Omelete Group—a prominent media company specializing in pop culture content—leading the effort to bring international-style comic and entertainment events to . Inspired by global conventions such as , the inaugural edition took place from December 5 to 8 at the Expo, drawing an initial audience of approximately 100,000 attendees and marking Omelete's expansion from into live experiences. The event was spearheaded by Omelete co-founder Marcelo Forlani and CEO Pierre Mantovani, who leveraged the company's established expertise in geek culture—rooted in Omelete's origins as a portal launched in 2000 by Forlani, Érico Borgo, Marcelo Hessel, and Mantovani—to organize a multifaceted gathering focused on , films, television, and gaming. Organizationally, CCXP has been managed under the Omelete Company (formerly Omelete Group), which handles production, , and partnerships to create immersive fan experiences. From its inception, event production involved collaborations with local entities like Studios and Piziitoys, as well as key relationships with major entertainment studios, including , , and , which provided sponsorships, exclusive content, and activations such as branded exhibits to support the convention's scale and appeal. These partnerships enabled Omelete to secure high-profile guests and intellectual property tie-ins, establishing CCXP as a hub for pop culture in while aligning with Omelete's mission to connect brands with engaged audiences through nerd and entertainment-focused initiatives. In , the event underwent a from "Comic Con Experience" to simply "CCXP" to emphasize its evolution beyond comics into a comprehensive pop culture encompassing movies, series, gaming, and more, allowing for greater flexibility in programming and international growth. This shift, overseen by Mantovani's leadership, reinforced Omelete's role as the central organizer, with the company continuing to drive annual iterations and adaptations, such as digital formats during the , to maintain its status as a leading global convention.

Purpose and Scope

The Comic Con Experience (CCXP) was established with the mission to deliver global pop culture elements, including , , television series, video games, anime, and literature, directly to audiences, thereby addressing a significant void in organized geek culture events across . This initiative sought to foster a vibrant community hub for fans, bridging international entertainment trends with local enthusiasm and promoting accessibility through dubbed content and regional adaptations. In scope, CCXP functions as a multi-genre convention that prioritizes immersive fan interactions, expert industry panels, and extensive merchandise offerings, expanding beyond its initial focus to encompass broader pop culture domains. By , the event had evolved to integrate phenomena, such as influencer-driven content, alongside competitions, reflecting the growing digital landscape of entertainment in . This progression was marked by the rebranding from Comic Con Experience to simply CCXP, allowing for a more inclusive framework that celebrates diverse media forms without constraints. CCXP draws primary inspiration from the , adapting its format to suit the Brazilian market by emphasizing local artists, national productions, and culturally resonant programming. Post-2018, the convention's thematic scope further broadened to incorporate non-Western influences, notably through dedicated spaces for performances and East Asian pop culture, alongside showcases of Brazilian comics via the Artists' Valley area featuring national creators. These developments, produced under the Omelete Company, underscore CCXP's commitment to a holistic representation of global and regional geek interests.

Event Format

Core Attractions

Celebrity guests form a cornerstone of the CCXP experience, drawing large crowds for interactive engagements with , voice actors, and creators. These guests typically participate in panels on the Thunder Stage, where they discuss upcoming projects, share insights, and answer questions, often hosted by local personalities to bridge cultural gaps. Additionally, photo opportunities and autograph sessions are available daily, bookable individually or via premium passes like the Epic Pass, allowing fans close encounters with talents such as , who appeared in 2019 for promotions related to . The exhibitor halls, often themed areas like the Magic Market, showcase booths from major studios including Marvel, DC Comics, and Netflix, transforming the venue into a hub for pop culture commerce and announcements. Attendees explore expansive setups featuring exclusive merchandise, collectibles, and apparel, alongside interactive displays where trailers for films and series premiere to enthusiastic audiences. These halls emphasize scale, with hundreds of vendors offering everything from licensed toys to apparel, providing opportunities for exclusive reveals that heighten the event's buzz. Artists' Valley serves as a dedicated space celebrating comic creators, illustrators, and local talents, functioning as the creative heart of CCXP. Independent artists and those from major publishers exhibit original works, offer custom commissions, and conduct signings, enabling direct fan interactions in a vibrant, community-focused environment. Visitors can purchase , prints, and paintings directly from over a hundred participants, many hailing from , fostering support for emerging talent amid the convention's larger spectacle. Special exhibits elevate the immersive quality of CCXP through life-size replicas and themed installations drawn from films, TV series, and games. Highlights include detailed recreations like the Iron Throne from or hyper-realistic sets from productions such as , where fans step into story worlds for photo opportunities and exploration. Gaming zones within these exhibits provide playable demos of new titles, blending static displays with hands-on elements to deepen attendee engagement. These attractions, often sponsored by studios, prioritize narrative immersion over mere viewing, such as blocky landscapes from .

Activities and Experiences

One of the highlights of CCXP is its official competitions, which feature structured contests with multiple categories such as , group, and master-level entries judged on criteria including craftsmanship, accuracy to source material, and performance. These events are evaluated by panels of industry professionals, including experts and media personalities from Omelete, the event's organizer. Prizes for top winners in the Master Contest include a Gold Certificate valued at R$60,000 and pairs of Epic Pass tickets for the following year's event, encouraging high-quality participation. Following the event's international expansions starting in 2019, competitions have increasingly incorporated global themes, drawing inspiration from international franchises and attracting cosplayers from multiple countries to showcase diverse interpretations. Panel discussions form a core interactive element at CCXP, consisting of moderated sessions on the Omelete Stage where attendees engage with creators, actors, and producers about upcoming films, series, and . These , hosted by Omelete team members such as Bruna Nobrega, delve into production insights like challenges and creative decisions, while also addressing fan theories and questions on narrative developments. Sessions often feature exclusive footage or announcements, fostering a sense of community as fans directly influence discussions on media evolution. For instance, panels for series like have covered character arcs and future plot directions in this format. Workshops and autograph sessions provide hands-on engagement, with classes focused on drawing techniques and comic creation led by professional artists in areas like Artists' Valley. These sessions teach foundational skills such as character design and panel layout, allowing participants to develop their own stories under guidance from comic book creators. sessions are timed meet-and-greets with celebrities and artists, requiring separate limited tickets to ensure accessibility, where fans can obtain signed items or personalized sketches. Examples include interactions with comic legends for exclusive artwork, emphasizing creative exchange over mere observation. Themed areas enhance immersion through pop culture-infused spaces, including food courts offering motif-driven cuisine like superhero-themed burgers or anime-inspired dishes from dozens of vendors. Escape rooms based on popular franchises, such as Alien: Covenant or Gen V's Godolkin University, challenge groups with puzzles tied to the storyline, providing experiences. Live performances round out these areas, featuring orchestra concerts that perform film scores, such as tributes to iconic soundtracks, alongside stage shows that bring media worlds to life through music and theater.

History

Brazilian Editions (2014–2025)

The Comic Con Experience (CCXP) debuted in from December 4 to 7, 2014, at the São Paulo Expo, drawing approximately 92,000 attendees and marking 's entry into the global pop culture convention scene. Organized by Omelete in partnership with local companies, the event featured high-profile guests such as , known for his role in , and Edgar Vivar, the iconic actor from , alongside comic creator . This inaugural edition overcame initial financial risks, establishing a foundation for future growth with panels, cosplay contests, and exhibitor booths focused on comics, films, and gaming. Subsequent editions from 2015 to 2018 showcased rapid expansion, adopting a consistent four-day December format at the Expo and achieving record attendance figures. The 2015 event attracted around 142,000 visitors, followed by 196,000 in 2016 and 227,000 in 2017, reflecting increasing international appeal through guests like comic artists and . By 2018, attendance peaked at 262,000, with the venue's modular pavilions accommodating larger crowds via capacity enhancements to over 90,000 square meters of indoor space. In 2019, the event was rebranded simply as CCXP to strengthen its identity and address trademark considerations, while maintaining the Expo as its primary venue. The disrupted the series, leading to the cancellation of in-person events in 2020 and 2021, with organizers pivoting to formats. The 2020 edition transformed into CCXP Worlds: A Journey of Hope, a three-day online experience from December 4 to 6 that included digital panels and interactive content to foster amid global restrictions. Similarly, the 2021 event remained fully , featuring pre-recorded sessions and live streams to adapt to ongoing health challenges. CCXP resumed in-person gatherings in 2022 from December 1 to 4 at the Expo, welcoming 280,371 attendees with enhanced safety measures such as capacity limits and health screenings to ensure a secure return. The event highlighted major studio panels, including contributions from and via video feeds from figures like . The 2023 edition, held November 30 to December 3, emphasized post-pandemic recovery with 287,000 attendees and a diverse lineup of international guests, including , , , and for promotions of and Dune: Part Two. This surge surpassed prior records, underscoring CCXP's role as Latin America's premier pop culture event. In 2024, celebrating its 10th anniversary from December 5 to 8, CCXP drew over 300,000 visitors at the expanded Expo, featuring 11 themed areas and guests such as and , with notable highlights including Star Wars-themed panels and activations. The event generated an estimated R$1 billion in economic impact for , building on venue upgrades that supported over 120 exhibitors. The 2025 edition is scheduled for December 4 to 7 at the Expo, with early ticket sales launched to accommodate expected high demand and continued venue consistency since 2014.

Regional and Touring Events

The CCXP Tour Nordeste, the first regional iteration of the Comic Con Experience outside , was held from April 13 to 16, 2017, at the Centro de Convenções de Pernambuco in , . This event attracted over 54,000 attendees across four days, providing broader access to pop culture enthusiasts in Brazil's Northeast region who might otherwise face high travel costs to the main edition. It emphasized regional talent through an expansive Artists' Alley featuring nearly 200 quadrinhistas, including prominent Brazilian creators like and international guests with local ties, alongside affordable ticket pricing starting at R$69.99 to encourage youth participation and family attendance. Adapted to a smaller scale than the flagship São Paulo event—which drew 227,000 visitors in December 2017—the Tour Nordeste prioritized intimate experiences such as competitions, panel discussions on local , and youth-oriented workshops to foster emerging talent in underserved areas. This format highlighted Brazil's diverse comic scene, with dedicated spaces for national publishers and artists, while incorporating core CCXP elements like panels and merchandise zones in a more compact venue. Plans for additional tours, including a potential Norte edition in in 2018, were announced but ultimately scaled back due to logistical challenges such as venue constraints and transportation expenses for staff and exhibits. Subsequent regional efforts faced similar hurdles, leading to the cancellation of a second Nordeste tour in 2018 and no further expansions within by 2025, with organizers redirecting resources to enhance the primary event and international outposts. High operational costs, including interstate and limited in remote cities, contributed to this shift, ensuring sustainability amid the convention's growing global profile. The 2017 tour remains the sole major decentralized initiative, underscoring CCXP's early attempts to democratize access to geek culture nationwide before prioritizing centralized scale.

International Expansions

CCXP Germany

CCXP Germany marked the brand's inaugural expansion into with its debut edition held from June 27 to 30, 2019, at the Koelnmesse exhibition center in . Branded as CCXP , the event drew over 40,000 attendees and featured a lineup of international celebrities, including actors from the Game of Thrones series such as Nicolaj Coster-Waldau and members of the cast like . The convention integrated elements of local German comic culture alongside global pop culture attractions, highlighting domestic artists such as Berlin-based Mawil, who presented his work on the iconic series as the first German contributor to the . Partnerships with the Koelnmesse facilitated the event's logistics, transforming the venue into a hub for comics, films, series, , and gaming experiences tailored to European audiences. Subsequent editions planned for 2020 (June 26–28) and 2021 (June 25–27) were canceled due to the , with organizers citing health and safety concerns amid the global crisis. As of 2025, no revival of the event has been announced, with CCXP shifting its international efforts toward other regions. Initial attendance reflected strong interest, with the 40,000 visitors praising the event's high-quality programming, friendly staff, and immersive facilities in post-event reviews. However, some feedback noted challenges in coordinating guest appearances, compounded by emerging travel complexities in late 2019.

CCXP Mexico

CCXP Mexico marks the convention's entry into the North American market through , building on its origins as a pop culture festival created by Omelete. The inaugural edition occurred from May 3 to 5, 2024, at Centro Citibanamex in , drawing over 56,000 attendees across three days. The event adopted a format centered on immersive experiences, including artist alleys, merchandise zones, and panel discussions, with a focus on Spanish-language programming to engage local fans, cultural nods to Mexican traditions like wrestling, and dedicated sessions from major U.S. studios showcasing upcoming films and series. Guests included comic artists Adriana Melo and , known for their work on titles, alongside actors such as and from international franchises. A second edition was confirmed and held from May 30 to June 1, 2025, at the same venue, drawing over 70,000 attendees and featuring enhancements to its gaming arena with interactive demos and tournaments, as well as an expanded anime sector highlighted by announcements including My Dress-Up Darling Season 2 and Rent-a-Girlfriend Season 4. This North American outpost aligns with Omelete's broader growth strategy to foster synergy across Latin American markets, leveraging the company's investments in regional content production and fan engagement to connect Brazilian and Mexican audiences through shared pop culture interests.

CCXP Awards

Establishment and Structure

The CCXP Awards were announced in September 2021 ahead of the virtual edition of the Comic Con Experience (CCXP Worlds 21), a period marked by the ongoing shifts to digital formats due to the COVID-19 pandemic, as organizers sought to expand the event's ecosystem with new initiatives focused on pop culture recognition. The awards were conceived to honor achievements in Brazilian and Latin American pop culture, providing a dedicated platform distinct from the main CCXP convention while remaining integrated into its broader programming and branding. The operational framework was detailed in March 2022, outlining 32 awards distributed across six main categories—such as , , , , , and —each with multiple subcategories to cover diverse pop culture sectors. Selection involves a process where an independent of industry experts evaluates entries, complemented by public voting through digital platforms, with fan input weighted equivalently to a single juror's vote to balance professional insight and audience engagement. This structure ensures the awards emphasize works with relevance, including productions released from the previous year, fostering a national spotlight on creative accomplishments in entertainment and media. The inaugural ceremony was held on July 15, 2022, at Sala São Paulo and live-streamed across CCXP and partner platforms. As of November 2025, this remains the only edition held, though a follow-up in 2023 was announced but not realized. Subsequent plans have not been documented, preserving the core separation from the primary CCXP gathering to allow focused celebration of pop culture milestones.

Categories and Selection Process

The CCXP Awards feature 32 categories across six main areas of pop culture, focusing primarily on Brazilian productions while including select global entries in films, series, and games to highlight international influence on local audiences. These categories encompass films (e.g., Best Global Film, Best National Film, Best Actor, Best Actress, Best Direction), series (e.g., Best Global Series, Best National Series, Best Actor, Best Actress), comics (e.g., Best National Comic, Best Comic Artist, Best Album, Best Strip or Webstrip, Best Writer, Best Penciller, Best Inker, Best Colorist), literature (e.g., Best Fiction in Fantasy, Suspense, or Terror; Best Non-Fiction Biography), games and esports (e.g., Best Global Game, Best Mobile Game, Best National Game, Best Pro-Player Male/Female, Best Competitive Moment, Best Organization), and creators (e.g., Best Streamer Male/Female, Best Breakthrough Channel/Creator, Best Content, Best Podcast, Best Mesacast). A special category recognizes the Geek Community of the Year for outstanding fan engagement. The selection process begins with open inscriptions for eligible works, typically limited to Brazilian releases from the previous year (with exceptions for global subcategories in films, series, and games), submitted via the official website or between early May and late May. Entries are validated for compliance, followed by a shortlist phase where category experts vote to narrow down to 6-10 nominees per category. Fan nominations then occur through public online voting, combined with input from a small jury of 5-6 members per category (selected by category presidents and organizers from media professionals and creators), to select 3-5 finalists. This public vote phase runs for about two weeks in mid-June, treating the collective fan input as equivalent to one jury member to balance popularity with expertise. Final winners are determined by a second round of public voting, again paired with a larger technical jury exceeding 100 members drawn from industry creators, media outlets, and pop culture influencers, held in early leading to the announcement. Judging criteria prioritize cultural impact within and Latin American pop culture contexts, alongside in storytelling or production and measurable fan engagement, such as buzz or community involvement. Ties are resolved by an organizing panel from Omelete, the event's media partner, ensuring decisions align with the awards' emphasis on elevating national talent. All phases emphasize accessibility, requiring submitted materials to remain publicly available through the date.

Impact and Reception

Cultural and Industry Influence

CCXP has significantly contributed to the popularization of geek culture in , transforming it from a niche interest into a mainstream phenomenon. Since its in 2014, the event has fostered a among fans of , films, and , encouraging broader societal acceptance of these subcultures. This cultural shift is evident in the growth of local comic production, particularly among independent publishers, which saw increased visibility and market expansion following the event's early editions. For instance, the Comic Con Experience provided a dedicated space for national creators, leading to heightened demand and sales for quadrinhos, with independent artists reporting greater opportunities for distribution and audience engagement post-2015. In the media industry, CCXP has established itself as a key launchpad for major announcements, particularly in the entertainment sector. Studios like Marvel have utilized the convention for exclusive trailer premieres tailored to Brazilian audiences, such as the first reveal of the Eternals teaser and Black Widow footage in 2019, marking early instances of localized MCU promotions in the region. These panels not only generate buzz but also facilitate industry connections, including opportunities for voice actors through dedicated dubbing sessions and talent showcases that highlight emerging professionals in Portuguese localization. On a global scale, CCXP's model has influenced the expansion of pop culture conventions across , with editions such as the 2025 CCXP credited for bolstering the regional convention scene through integrations of , , and multimedia experiences. The event's international offshoots, such as CCXP , have drawn on this framework to attract 71,236 attendees in 2025, promoting cross-border fan engagement and content localization. Despite its successes, CCXP has sparked debates regarding the balance between commercialization and fan-centric experiences, with some observers noting an increasing emphasis on corporate sponsorships that can overshadow community interactions. Nonetheless, its legacy includes advancing in Brazilian media, as the event's Artists' Alley and panels have amplified underrepresented voices, including those from peripheral communities via initiatives like PerifaCon, thereby enriching pop culture representations. The CEO of CCXP has emphasized that the pop culture audience serves as a major advocate for agendas, influencing broader media narratives.

Attendance and Economic Effects

CCXP has experienced significant growth in attendance since its inception, establishing itself as one of the world's largest pop culture conventions. The inaugural 2014 event in drew approximately 92,000 visitors over four days. Attendance peaked at 280,000 in 2019, reflecting the event's rising popularity among fans of , , and . Following the , which led to virtual editions in 2020 and 2021, the convention rebounded strongly; the 2023 edition attracted 297,000 attendees, surpassing pre-pandemic levels. The 2024 event maintained this momentum with over 280,000 visitors, demonstrating robust post-COVID recovery exceeding 100% of 2019 figures. For the 2025 edition, scheduled for December 4–7 in , ticket sales have begun with strong early demand, though final attendance projections remain unavailable as of November 2025. Ticket pricing has evolved alongside the event's scale and offerings, contributing to its . In 2014, full passes ranged from roughly R$200 to R$800, making it accessible for a growing audience. By 2023, a four-day pass cost R$1,800 (approximately $300 USD at the time), reflecting inflation and added premium experiences like VIP access. For 2024, four-day passes varied from R$900 to R$1,800, with Passes offering early entry and exclusive perks up to R$2,500. The 2025 pricing starts at R$260 for basic access, with one-day tickets from R$160 on Thursday to R$240 on Saturday, and multi-day options scaling higher for VIP and full-event bundles. These structures, including tiered options for Spoiler Night previews, have driven estimated ticket revenue exceeding $20 million per event based on attendance and average spend. The convention's economic contributions extend far beyond ticket sales, injecting substantial funds into São Paulo's economy through , , and vendor activities. A 2023 study by the São Paulo Tourism and Events Observatory estimated the event's impact alone at R$312 million, covering expenditures on accommodations, transportation, and dining by out-of-town visitors. Overall economic generation for the 2023 edition reached R$900 million, including R$547.3 million in direct revenue from attendee spending and R$352.8 million in indirect effects such as and induced local business activity. Non-local attendees, who comprised a significant portion of the crowd, averaged R$2,300 in total expenditures per person, encompassing tickets, lodging, and entertainment. This influx supports thousands of indirect jobs in sectors like hotels, restaurants, and event services, though precise figures vary annually with attendance. As Latin America's premier pop culture event, CCXP dwarfs regional competitors in scale. The 2023 São Paulo edition's 297,000 attendees far exceeded the 56,000 at that year's CCXP Mexico, underscoring its dominance in the hemisphere. Globally, it ranks among the top conventions, outpacing events like while rivaling international giants in total draw. By 2025, CCXP's attendance has stabilized at over 280,000 annually for the main Brazilian edition, with smaller regional and international offshoots contributing additional but comparatively modest numbers.

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