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C More Entertainment

C More Entertainment AB was a Stockholm-based pay television company founded in 1997 that served as a leading provider of premium entertainment content in the , including , , , and . The company specialized in broadcasting movies, television series, and sports leagues through a portfolio of linear channels, on-demand video, and subscription video-on-demand (SVoD) services, operating approximately 27 channels at its peak. Headquartered in , , it targeted premium audiences with exclusive rights to high-profile content, such as films, international series, and major sports events like the . The company's origins trace back to the Nordic pay TV service Filmnet, launched in 1985, which was acquired by the French group Canal+ in 1997 and integrated into its operations as Canal+ Nordic. In 2003, firms Baker Capital and Nordic Capital acquired Canal+ Television AB through a and rebranded it as C More Entertainment, marking the shift to its independent identity. Ownership changed hands multiple times in the following years: it was sold to Broadcasting in 2005 for €269.6 million, then passed to following its 2007 acquisition of SBS, before being divested to Swedish broadcaster TV4 (part of the ) in 2008 for €320 million. Bonnier took full control in 2014 by buying out Telenor's 35% stake. In 2019, Telia Company acquired Bonnier Broadcasting—including C More Entertainment—for SEK 9.2 billion, integrating it into its media portfolio alongside TV4 and MTV Oy to strengthen its position in Nordic entertainment and telecommunications convergence. Under Telia, C More expanded its streaming capabilities but faced increasing competition from platforms like Viaplay. In 2023, the C More brand was discontinued following a merger with TV4 Play, with its content and subscribers transitioned to the unified TV4 Play streaming service; the app was shut down by December 31, 2023. On February 25, 2025, Telia Company announced the sale of its TV and Media business, including TV4 Media assets with legacy C More operations, to Schibsted Media for an enterprise value of SEK 6.55 billion (approximately US$615 million); the transaction was completed on July 1, 2025, enabling Telia to exit the media sector.

Company profile

Founding and operations

C More Entertainment AB was established in 2003 through the rebranding of Canal+ Nordic, a headquartered in , , at Tegeluddsvägen 3-5. The firm focused on delivering premium entertainment content through subscription-based models, initially leveraging and distribution networks to reach audiences in the . As a core business, C More Entertainment operated as a premium pay-TV provider, offering a suite of subscription channels, on-demand video services, and streaming options centered on movies, television series, and live sports programming. Its content portfolio emphasized exclusive rights to high-profile films, scripted series, and major sports events, distributed across linear TV and digital platforms to cater to diverse viewer preferences in the region. Over time, the company transitioned from traditional satellite and cable delivery to integrated digital streaming solutions, including the relaunch of the Filmnet platform in October as an online subscription video-on-demand service competing with emerging global streamers. At its operational peak in the , C More Entertainment maintained a of 27 channels alongside extensive on-demand libraries, serving approximately 1 million subscribers throughout , , , and . C More Entertainment ceased independent operations in 2023, with its services merged into TV4 Play.

Markets and reach

C More Entertainment focused its operations on the Nordic region, serving as a primary pay-TV provider in , , , and , where it offered content tailored to local audiences through channels broadcast in , , , and . This geographic emphasis allowed the company to deliver region-specific programming, including localized versions of its entertainment and sports channels to meet cultural and linguistic preferences across these markets. The service targeted premium subscribers seeking high-end content such as international films, premium series, and live sports events, attracting a dedicated of affluent households interested in exclusive offerings. At its peak, C More Entertainment reached approximately 1 million paying subscribers across its core markets, reflecting strong penetration among pay-TV households in the region during the . Distribution occurred primarily through partnerships with major and operators, IPTV platforms, and direct-to-home services, enabling widespread accessibility via traditional broadcast and digital means. Examples include integrations with providers and networks for seamless delivery of linear TV, pay-per-view, and content. By the 2010s, these strategies positioned C More as one of the leading pay-TV providers in the Nordics, bolstered by market adaptations such as the 2012 bundling of its channels with MTV Oy's premium offerings in .

Historical development

Origins as FilmNet and Canal+ era (1980s–1990s)

C More Entertainment's roots lie in FilmNet, a pioneering pan-European pay-TV service launched in March 1985 by a including Esselte Video, Rob Houwer, and partners such as VNU and , as a satellite-based movie channel targeting . Transmitting via the ECS-1 satellite's Belgian rented from Esselte, FilmNet focused primarily on premium and international films, with content, and employed encrypted to deliver exclusive programming to subscribers through decoders. This marked an early milestone in Nordic pay-TV, introducing subscription-based access in a region dominated by public broadcasters, and quickly gained traction in as the primary market. By the early 1990s, FilmNet had expanded its footprint across , establishing dedicated feeds for , and Finland while maintaining its core emphasis on recent theatrical releases and classic cinema. The service's subscriber base grew steadily in these markets, supported by partnerships with local cable operators and the novelty of on-demand movie viewing via . Following its acquisition by MIH Limited (parent of ) in 1991, FilmNet solidified its position as a leading premium provider, with initial growth driven by Sweden's burgeoning infrastructure and rising demand for ad-free content. In 1997, French media giant Groupe Canal+ acquired FilmNet through its purchase of NetHold, prompting a major rebranding effective September 1, when the main channel became Canal+ and a secondary feed was launched as Canal+ Gul (Yellow) for and audiences. This transition integrated Canal+'s established model of high-end and , enhancing encrypted delivery and local /subtitling to boost accessibility. The acquisition represented a pivotal pay-TV milestone, consolidating amid increasing competition from digital technologies. The Canal+ era continued to build momentum into the late , with the launch of Canal+ Blå () on September 3, , expanding the bouquet to three channels offering diverse genres and introductory series. Subscriptions surged by 37% across the region that year, reflecting strong uptake in premium content amid the shift toward multi-channel households. These developments laid the groundwork for further innovation in pay-TV delivery while prioritizing cinematic exclusivity over broad entertainment diversification.

Expansion and rebranding to C More (2000s)

In 2003, firms Baker Capital and Capital acquired Canal+ Television AB from Universal in an all-equity deal, establishing the C More Group as the operator of premium pay-TV channels across the region. The company underwent a to C More Entertainment in , with its channels adopting the new "C More" identity starting that May, marking a shift toward a more unified, consumer-focused branding for its film and sports offerings. By the end of , C More Entertainment had grown to serve 770,000 subscribers and generated €181 million in revenue, reflecting its established position in delivering premium content via , , , and digital terrestrial platforms. The company's expansion accelerated in 2005 when SBS Broadcasting acquired it for €269.6 million through its Swedish subsidiary Kanal 5 Holding AB, integrating C More into a broader portfolio. This period saw key launches, including separate feeds for C More Sport on September 1, 2005, which focused on premium sports rights such as the and NHL, and the introduction of HD broadcasting with C More HD—the first high-definition channel targeted at audiences—also debuting that September. These developments enhanced content accessibility and quality, supporting the shift toward themed channels and bundled packages that combined sports, films, and series to appeal to diverse viewer preferences. Ownership changed again in 2008 when —SBS's parent following a 2007 merger—sold C More Entertainment to Swedish broadcaster TV4 Gruppen for €320 million, a move aimed at debt reduction and strengthening TV4's position in pay-TV. Under TV4, the company continued its growth trajectory, culminating in the 2009 launch of Canal 9, a channel offering and male-oriented programming, which was accessible at no extra cost to C More Sport and total package subscribers. By the late , C More had evolved into a pay-TV provider with approximately 900,000 subscribers, emphasizing bundled offerings that integrated high-profile and content to drive revenue and in the competitive landscape.

Growth and integrations (2010s)

During the early , C More Entertainment focused on consolidating its brand identity and expanding its . In September 2012, the company rebranded its entire channel portfolio across the Nordic region from Canal+ to C More, aiming to create a cohesive premium pay-TV offering tailored to local audiences. This rebranding was accompanied by the launch of the Filmnet subscription-based streaming service in on October 1, 2012, which provided access to over 1,000 films and 300 TV series on demand, positioning C More as a direct competitor to international platforms like and Nordic. Technological advancements drove further growth, with a pronounced shift toward over-the-top (OTT) delivery and mobile accessibility. The Filmnet platform evolved into a of C More's strategy, emphasizing viewing and app-based access for smartphones and tablets, which broadened user engagement beyond traditional linear . By the mid-2010s, these efforts contributed to a peak portfolio of 27 channels distributed across , , , and , reflecting expanded content availability and operational scale. In , Bonnier AB strengthened its control by acquiring Telenor's 35% stake in C More for an undisclosed sum, enabling more unified decision-making and investment in digital infrastructure. Integrations with regional partners enhanced localized offerings, particularly in . Starting in late 2012, C More's premium channels were bundled with those of , facilitating combined packages that improved access to Finnish-dubbed content and sports programming. This collaboration deepened in 2017 when C More operations were fully incorporated into , optimizing content distribution and personalization for Finnish subscribers. The decade culminated in 2019 with Telia Company's acquisition of Bonnier Broadcasting—including C More, TV4, and —for 9.2 billion, completed on December 2 after regulatory approval; this merger integrated C More into TV4 Media, enabling bundled telecom-TV packages that combined mobile, broadband, and premium entertainment services across the Nordics.

Decline, merger, and closure (2020s)

In the early 2020s, C More Entertainment faced mounting pressures from a rapidly evolving streaming landscape, leading to phased discontinuations of its services across the region. The process began in on February 28, 2022, when the streaming service was discontinued in favor of integration with TV 2 Play, redirecting content and subscribers to the local platform. This move was followed by closures in the remaining markets: on August 14, 2023; on October 10, 2023, with migration to MTV Katsomo; and on December 31, 2023. These discontinuations reflected broader subscriber losses and operational challenges amid intense competition. On April 25, 2023, , C More's parent since its 2019 acquisition of Bonnier Broadcasting, announced the merger of C More with TV4 Play to create a unified streaming platform under the TV4 and brands. The consolidation aimed to streamline operations and enhance by combining content libraries into a single service, with C More's offerings, including films, series, and sports, transitioning to the new hybrid platform. This strategic shift was driven by Telia's emphasis on unified branding and cost efficiencies in a fragmented market. The official closure of C More as an independent entity occurred on August 14, 2023, when all channels and services ceased operations in , marking the end of the brand's standalone presence. Contributing factors included fierce competition from global streamers like and Disney+, which eroded market share through exclusive content and lower pricing; widespread trends reducing pay-TV subscriptions; and ongoing profitability issues in the sector, evidenced by a 14% drop in for Telia's TV and Media division in 2023. Additionally, the legal framework for streaming was shaped by the 2014 CJEU case C-279/13 (C More Entertainment AB v Sandberg), which ruled that providing hyperlinks to unauthorized streams of copyrighted content constitutes a "communication to the public," thereby influencing enforcement of and rights protection policies across the EU. In February 2025, Telia sold its TV4 Media assets, including the legacy C More operations, to Media for approximately $600 million ( 6.2 billion), fully exiting the media sector.

Content and programming

Film and series offerings

C More Entertainment's film and series offerings centered on premium cinematic and scripted content, featuring blockbusters and international series sourced from major studios such as , , , and . The service emphasized exclusive first-run rights to high-profile titles, including award-winning productions like , which aired its final season on C More in in 2019. These agreements enabled C More to deliver a diverse slate of films from top studios, alongside acclaimed series that appealed to Nordic audiences seeking quality entertainment. In addition to international imports, C More invested in Nordic originals, producing and premiering local series such as the Swedish thriller Sthlm Requiem, which became one of the platform's most-watched shows and gained international recognition through partnerships like . Other notable productions included thrillers like Moscow Noir, highlighting the service's commitment to regionally relevant storytelling. Themed packages organized content into categories like recent blockbusters, classic films, and exclusive premieres, with examples encompassing major franchises from partnered studios, ensuring a balanced mix of new releases and timeless favorites. Distribution occurred primarily through on-demand streaming via the C More app, available across devices in , , , and , with content dubbed or subtitled in local languages to enhance accessibility. At its peak, the library comprised thousands of titles, supporting flexible viewing options beyond linear channels. Unique to C More was its focus on ad-free, premium experiences, backed by substantial annual content acquisition budgets that secured exclusivity and elevated the service's status in the pay-TV market. Following the merger with TV4 Play and discontinuation of the C More brand, much of this content was integrated into the unified TV4 Play streaming service.

Sports programming

C More Entertainment's sports programming centered on live coverage of ice hockey leagues, particularly the (SHL), , and the , under exclusive rights extended through the 2029-30 season. In the 2020-21 season, the company broadcast over 1,000 matches from these competitions, establishing ice hockey as its flagship sports content. The portfolio also included soccer broadcasts from major European and American leagues, such as , , and (MLS), delivered via dedicated channels like C More Sport 1 and C More Sport HD. Additional sports coverage encompassed , , mixed martial arts (MMA), and motorsports, with programming shared across sister channels including C More Live and C More Sport for comprehensive event handling. Broadcast formats featured live streams and transmissions, enabling multi-channel simulcasts for simultaneous game coverage during peak periods, alongside delayed repeats and on-demand highlights to support viewer flexibility. Viewer engagement was bolstered through seasonal subscription bundles tailored to the season, which saw heightened viewership during key events like SHL playoffs, complemented by in-house studios providing commentary in and for localized appeal. Partnerships with leagues ensured exclusive distribution rights, integrating interactive elements such as multi-view options on digital platforms. Following the merger, these sports rights and programming continued under TV4 Media.

Television channels

Entertainment and movie channels

C More Entertainment's entertainment and movie channels originated from the multi-tiered movie offerings of its predecessor, FilmNet, which launched in 1985 and evolved into Canal+ channels by the late 1990s, featuring dedicated film strands like FilmNet 1 and FilmNet 2. Following the sale to Broadcasting and subsequent ownership changes, the channels underwent rebranding to the C More lineup starting in , with a full transition from Canal+ branding completed in 2012; by the , the portfolio had expanded to more than 10 non-sports entertainment channels, including specialized options for families such as C More Kids, launched in 2011 as a rebranded Canal+ Family to provide child-appropriate programming until its closure in 2015. All entertainment channels were discontinued in August 2023 as part of the merger with TV4 Play. The core movie channels encompassed C More Film, which focused on a broad selection of general films, and C More First, dedicated to premium content including recent premieres and high-profile theatrical releases. Complementing these were thematic channels like C More Hits, emphasizing action and adventure genres, and C More Series, centered on television series and drama. Additional variants included C More Emotion for emotional and dramatic stories, C More Action for high-energy content, and C More Stars for celebrity-driven programming, alongside family-oriented SF Channel. These channels typically broadcasted in both standard definition (SD) and high-definition (HD) formats, with HD versions such as C More First HD and C More Hits HD becoming prominent by the mid-2010s to enhance viewing quality. Programming on these channels operated on a 24/7 schedule, featuring a rotation of films and series drawn from C More's extensive library of licensed content. Availability was primarily through bundled premium pay-TV packages offered by providers like Telia, integrated into electronic program guides (EPG) for seamless navigation across markets including , , , and .

Sports channels

C More Entertainment operated a suite of premium sports channels in the region, focusing on live broadcasts of major sporting events to subscribers via pay-TV and streaming platforms. These channels emphasized high-definition programming to deliver immersive viewing experiences for sports fans across , , , and . The lineup was designed to cover a range of disciplines, with dedicated feeds for popular team sports and individual events, allowing for flexible scheduling during peak seasons. The primary sports channels included C More Sport HD, a outlet for general sports coverage that launched in 2007 as Canal+ Sport HD before rebranding under the C More umbrella. This channel aired a of , including , and motorsports, often in to enhance visual quality for key matches. C More Hockey, targeted at ice hockey enthusiasts in and , provided exclusive coverage of leagues such as the , with a focus on live games and analysis. Similarly, C More Football (C More Fotboll) specialized in soccer broadcasts, featuring domestic leagues and international competitions to cater to the region's passionate fanbase. Additional event-specific channels, such as C More Live variants, supported overflow coverage for simultaneous events, ensuring comprehensive access during high-demand periods like multiple league matches. These channels integrated advanced features like and select UHD transmissions for marquee events, along with multi-feed audio options such as home and away commentary to personalize viewing. The portfolio supported multiple simultaneous sports feeds, particularly for handling overlapping NHL games and other multi-match days, in with betting operators for enhanced . However, following the merger with TV4, all C More sports channels ceased operations under the original branding, with content and feeds redirected to TV4 platforms like TV4 and TV4 Live.

Broadcasting rights

C More Entertainment held various broadcasting rights during its operation, which were transitioned to TV4 Play following the 2023 merger and subsequently managed under TV4 Media after its acquisition by Media in July 2025.

Sports rights

C More Entertainment, as part of following its 2019 acquisition, secured several multi-year broadcasting agreements for major sports events, often in partnership with its sister broadcaster TV4 to bundle pay-TV and distribution across and . These deals typically involved annual costs in the tens of millions of euros, reflecting the competitive market for premium sports content. For instance, in November 2020, C More extended its exclusive rights to the (SHL), the premier national ice hockey competition, for six years through the 2029/30 season, building on prior agreements valued at approximately 650–700 million (around €60–65 million) per year; following the 2023 merger, these rights continued under TV4 Media, now owned by . In football, C More held exclusive rights to Italy's Serie A in Sweden and Finland from the 2021/22 season through 2023/24, a three-year agreement negotiated directly with league representatives to cover all matches via its platforms; these rights transferred to TV4 Play post-merger. Similarly, C More obtained exclusive Nordic rights to the in Sweden and Finland starting from the 2022 season for three years until the 2025 , broadcasting around 130 games per season, including playoffs, after opted not to renew; no renewal occurred for the 2025 season under TV4 Media. These contracts emphasized C More's role as the sole broadcaster in its core markets for select events, enhancing subscriber retention through comprehensive coverage. For partial motorsport rights, C More maintained exclusive Formula 1 broadcasting in Finland until the end of the 2021 season, a long-term deal that positioned it as the incumbent in a key market for the series. A landmark legal development involving C More occurred in 2015, when the Court of Justice of the (CJEU) ruled in case C-279/13 (C More Entertainment AB v Linus Sandberg) that of sports fixtures, such as matches, constitutes a "communication to the public" under Article 3(1) of the InfoSoc Directive (2001/29/EC), thereby requiring authorization from rights holders. This affirmed the protection of streaming as an extension of traditional broadcasting rights for sports events, influencing subsequent negotiations by clarifying the scope of digital exploitation in pay-TV agreements.

Film and television rights

C More Entertainment secured exclusive Nordic pay-TV rights to the full HBO series catalog, enabling premium exhibition of acclaimed productions such as Game of Thrones and The Sopranos across its platforms. This agreement, part of a broader partnership dating back to the late 1990s under the Canal+ brand, also encompassed content from Showtime, providing access to series like Homeland. Similarly, the company held licensing deals with major studios including 20th Century Fox, Paramount Pictures, and Sony Pictures, granting first-run rights to feature films such as Avatar from Fox and Spider-Man franchises from Sony, spanning from the 1990s through 2023. These deals structured pay-TV windowing rights, typically allowing exclusive access 8 to 18 months after theatrical release, ahead of broader streaming availability, to capitalize on premium viewer demand. Annual licensing encompassed dozens of new titles from these partners, focusing on high-profile blockbusters and series to bolster C More's entertainment channels. In addition to Hollywood acquisitions, C More emphasized TV rights through purchases of U.S. premium cable content and co-productions, such as thrillers developed jointly with TV4, ensuring exclusivity on its premium channels to differentiate from and emerging streaming competitors. Long-term contracts with these partners were renewed periodically, every 3 to 5 years, increasingly incorporating adaptations amid the shift toward on-demand viewing while preserving pay-TV primacy in the market.

Legacy and impact

Influence on Nordic pay-TV

C More Entertainment, originating from the FilmNet service launched in , played a pioneering role in introducing pay-TV to the by establishing subscription-based models for premium film and sports content delivered via . This innovation marked the entry of commercial, encrypted television into a region previously dominated by public broadcasters, expanding access to international programming through dedicated channels. By the late , FilmNet had grown to approximately 430,000 subscribers across its markets, including significant penetration in the Nordics. In 2005, C More further advanced the sector by launching C More HD, the first channel targeted at audiences, which included HD broadcasts of sports events and thereby elevated viewing quality standards for premium subscribers. This move not only enhanced the appeal of pay-TV packages but also spurred infrastructure investments in digital delivery across the region. By the , C More's subscriber base had expanded to around 1 million across , , and , reflecting broader pay-TV growth from roughly 100,000-400,000 in the to several million region-wide as competition intensified. The company's market presence drove heightened competition in the pay-TV landscape, prompting telecom operators to bundle TV services with and satellite offerings through platforms like Canal Digital, thereby integrating pay-TV into converged household packages. This shift influenced overall subscriber expansion and diversified revenue models for providers, as pay-TV penetration rose amid rivalry from emerging services. C More's strategies also pressured broadcasters like Sweden's SVT by offering exclusive premium content, compelling public channels to enhance their digital features to retain audiences. On the cultural front, C More contributed to localizing international hits and sports by or subtitling content in languages and commissioning regional adaptations, which boosted viewership of global programming while supporting domestic production. This approach helped integrate international media into viewing habits, fostering a cultural consumption that blended global blockbusters with regional narratives. Additionally, C More set industry benchmarks for structures, charging higher fees for ad-free, access to exclusive , which established expectations for value-added pay-TV services and influenced across the sector.

Post-closure developments

Following the discontinuation of the C More brand in on August 14, 2023, and in on October 10, 2023, its operations were fully absorbed into TV4 Play () and MTV Palvelu () by late 2023, creating unified hybrid streaming services that combined free and premium content in those markets. In and , similar integrations occurred under local platforms. This integration allowed all C More offerings, including sports archives such as NHL games, to become accessible via the respective apps, with thematic channels rebranded accordingly—for instance, C More transitioned to TV4 . The merger streamlined Telia's portfolio amid a challenging pay-TV market, enabling single platforms to deliver enhanced user experiences without separate apps. Existing C More subscribers were seamlessly migrated to equivalent packages, ensuring no service disruptions during the transition; pricing for tiers was adjusted to reflect the combined libraries, with options for both ad-supported and ad-free viewing. This process supported the retention of a substantial user base, contributing to the growth of the unified services as leading streaming platforms in their markets. By incorporating C More's film, series, and sports catalogs, the platforms expanded their appeal, particularly for sports enthusiasts. In 2024 and 2025, TV4 continued to fulfill key broadcasting rights inherited from C More, such as exclusive coverage of Italy's until the end of the 2023–24 season, after which it renewed the deal for two additional seasons (2024/25 and 2025/26). The integration bolstered TV4's position in the streaming market, where it maintained strong viewership amid overall sector growth exceeding nine million paid subscriptions by early 2025. However, some legacy content became unavailable due to expired licenses post-merger, though the net effect enhanced TV4 Play's dominance in premium and sports streaming. As of November 2025, no plans for reviving the C More brand have been announced by Media, which completed the acquisition of TV4 and from Telia on July 1, 2025, for an enterprise value of 6.55 billion, marking Telia's full exit from the media sector. Under 's ownership, the integrated platforms continue to operate as primary vehicles for the former C More content, focusing on sustained growth in the streaming landscape.

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