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Capriotti's

Capriotti's Sandwich Shop is a fast-casual specializing in gourmet sandwiches, cheesesteaks, and salads, renowned for its slow-roasted turkey and high-quality ingredients. Founded in 1976 by siblings Lois and Alan Margolet in Wilmington, Delaware's neighborhood, it began as a small, family-run shop emphasizing fresh, handcrafted subs made daily with premium meats and produce. The chain's signature item, The Bobbie, features slow-roasted turkey breast topped with , , and on a fresh roll, inspired by a leftover sandwich and earning widespread acclaim as a customer favorite. Other menu highlights include cheesesteaks made with Wagyu beef, classic Italian subs, vegetarian options like the Veggie Turkey, and sides such as for dipping. Capriotti's prides itself on whole-roasting turkeys in-house daily and using hand-pulled meats to maintain quality and flavor consistency across locations. Since its inception, Capriotti's has grown to over 175 locations nationwide as of 2025, with a focus on to support expansion while preserving its family-oriented values. The brand has received numerous accolades, including Franchise Innovation Awards in 2021 and 2025, multiple "Best of" honors for sandwiches in various markets, and Top Workplaces recognition in in 2022 and 2023. It also emphasizes community involvement and employee satisfaction.

History

Founding and early development

Capriotti's Sandwich Shop was founded in 1976 in , by siblings Lois Margolet and her brother Alan, who sought to create a unique shop drawing on their family's culinary traditions. The name "Capriotti's" honors their grandfather, Philip Capriotti, reflecting the family's Italian heritage and his passion for cooking traditional Italian dishes. Lois, then 28, left her job at a military base management firm to launch the venture alongside Alan, converting the first floor of a two-story house—or the space beneath their apartment—into the initial location at 510 N. Union Street in Wilmington's neighborhood. From its inception, the shop emphasized fresh, homemade Italian-American s, distinguishing itself in a competitive by focusing on high-quality, made-to-order ingredients sourced daily. The early menu was inspired directly by family recipes, with a particular emphasis on slow-roasting whole turkeys overnight to produce hand-pulled, succulent meat that became a hallmark of their offerings, such as the signature Bobbie sandwich evoking flavors. Additional staples included freshly baked bread rolls, premium meats, cheeses, and produce, all prepared to capture an authentic, homestyle taste without preservatives or shortcuts. During the late 1970s and 1980s, Capriotti's grew organically within , expanding to multiple company-owned locations that solidified its regional footprint. This period saw the addition of stores in areas like New Castle by 1988, often managed by family members, including Diane who opened her first site in 1987. The chain's popularity spread primarily through word-of-mouth among locals, leading to long lines around the block and a devoted base that praised the shop's consistent quality and friendly . By the late 1980s, this acclaim had earned Capriotti's recognition as a favorite, setting the stage for further development while maintaining its commitment to fresh, family-rooted preparations.

Expansion and relocation

In the early 1990s, the founding Margolet family relocated from to , prompting a pivotal geographic shift for Capriotti's from its East Coast roots to the burgeoning market. This move facilitated the opening of the chain's first Las Vegas location in April 1993 on Sahara Avenue near , introducing the brand's signature hot turkey and cranberry sandwiches to a new audience in the entertainment capital. Franchising efforts, which began in 1991 under Al-Lomar, Inc., accelerated this expansion, with initial experiments extending beyond Delaware into Nevada following the Las Vegas debut and soon to other states including California and Pennsylvania. These early franchising initiatives focused on family-oriented operators familiar with the brand's emphasis on fresh, made-from-scratch preparations, allowing gradual growth while preserving quality standards. By the early 2000s, Capriotti's had reached approximately 50 locations nationwide, a key milestone that reflected steady momentum through targeted regional development. During this expansion phase, the menu evolved to enhance broader appeal, incorporating variations on core offerings like the Bobbie sandwich—featuring roasted turkey, cranberry sauce, stuffing, and mayonnaise—to accommodate diverse regional tastes while upholding the chain's commitment to oven-roasted meats and daily-baked rolls. However, the 2000s brought challenges from economic shifts, including rising operational costs and the looming , which slowed franchise development and tested sustainability. Local recognition through "Best of Las Vegas" awards, celebrating the chain's sandwiches as top local favorites, provided crucial momentum and reinforced community loyalty during these turbulent times. This era of relocation and measured laid the groundwork for future scaling, culminating in the 2008 acquisition by an investment group led by franchisees Ashley Morris and Jason Smylie, which positioned Capriotti's for accelerated national growth.

Acquisition and recent growth

In 2008, an investment group led by Ashley Morris, a Capriotti's franchisee since 2004, acquired the company's system from its previous owners, transitioning it from family-owned operations to a corporate-backed model. Morris assumed the role of CEO and franchisor, gaining full ownership of the brand just before the . This acquisition enabled a more structured approach to scaling, with Morris emphasizing brand values and operational efficiencies to drive future expansion. Co-founder Lois Margolet died in January 2017 at age 68 from . Post-acquisition growth accelerated rapidly, with Capriotti's entering new markets including through multi-unit deals in Austin and Houston starting in 2021, via agreements for Tampa-area and Southeast locations in the same year, and Midwest states such as () and () around 2018. The chain reached 100 locations across 18 states by the end of 2017 and expanded to more than 175 locations in 33 states by mid-2025. Post-acquisition technology investments, including mobile apps for ordering, supported this national push by enhancing customer accessibility. Key events in the 2020s included adaptations to the , where Capriotti's boosted delivery focus through ghost kitchens and integrations with third-party platforms like , , , and , resulting in despite challenges. In 2025, the company reported significant momentum with 15 new restaurant openings by October and seven more planned by year-end, alongside announcements for record growth projections. Preparations for the brand's 50th anniversary in 2026 featured menu enhancements and celebratory initiatives to honor its legacy while accelerating expansion. Strategic partnerships with distributors like facilitated efficient supply for this growth, enabling consistent quality across markets. During this era, Capriotti's earned recognitions such as "Best Sandwich in Vegas" from Desert Companion magazine and "The Greatest Sandwich in " via national reader polls, alongside "Best Sandwich" wins in cities like Laughlin.

Corporate structure and operations

Leadership and headquarters

Ashley Morris has served as the of Capriotti's Sandwich Shop since acquiring the company in 2008. A professional with a degree from the , Morris began his career as a financial advisor at and later worked as a and broker. His passion for the brand stemmed from discovering Capriotti's during college, leading him and Jason Smylie to open their first location in 2005 before purchasing the entire chain outright on January 1, 2008, just before the . Under Morris's leadership, Capriotti's has more than tripled in size, expanding from a regional operation to over 175 locations across 33 states by July 2025, with strategies focused on development and national growth. The corporate headquarters of Capriotti's is located in , , serving as the central hub for operations, marketing, and franchise support. The company relocated its headquarters from , to Las Vegas in 2008 concurrent with Morris and Smylie's acquisition, aligning the brand more closely with its growing Western U.S. presence. This move facilitated streamlined oversight of expansion and brand initiatives from a strategic base. Key executives supporting post-2008 strategies include Jason Smylie, who serves as president and chief information officer, contributing to technological and operational enhancements since co-acquiring the brand. , as and , has driven growth initiatives, including multi-unit development agreements that bolster the network's expansion. Kim Lewis, appointed as the first in April 2024, brings over 20 years of experience in brand building and , focusing on innovative campaigns to enhance and support national scaling. Brent Erwin, , oversees fiscal strategies that have enabled sustained investment in growth. The board of directors provides strategic guidance, with George Chanos serving as chairman since 2008; a former , Chanos has leveraged his legal and business expertise to support the company's franchising evolution. Other board members include Shelly Sun and David Barr, who joined as investors in 2016, bringing franchising acumen from their backgrounds at and other chains to accelerate national development. This investment backing, combined with the initial 2008 acquisition group led by , has fueled the brand's growth to over 175 locations and ambitious plans for 500 by 2032.

Franchise model and store network

Capriotti's operates a hybrid franchise model, with approximately 20 company-owned locations comprising about 11% of its network, while the remaining over 150 units are franchised, accounting for the majority of the brand's presence across the . This structure allows the company to maintain direct control over a core set of stores for testing innovations and ensuring brand consistency, while leveraging franchisees to accelerate expansion and drive the bulk of the network's growth. Prospective franchisees must meet specific financial requirements, including a minimum of $500,000 and $250,000 in , with total initial investment costs ranging from $594,700 to $935,000, excluding . The franchise fee is $40,000, and the company provides comprehensive , including a rigorous training program through Capriotti's University, which features three levels of instruction encompassing 270 hours of and 49 hours of classroom sessions covering operations, sandwich preparation, and . Additionally, Capriotti's assists with by employing advanced , on-the-ground evaluations, and collaboration with experts to identify high-traffic locations optimized for visibility and accessibility. As of late 2025, Capriotti's network includes over 175 locations operating in 33 states, with the highest concentrations in (approximately 45 units), (around 15), and (about 6), alongside emerging markets such as , where a new store opened in Anoka in 2025 following a previous closure. The brand added 15 new restaurants in the first three quarters of 2025, with seven more slated before year-end, positioning it to surpass 200 locations by 2026. Looking ahead, Capriotti's maintains a development exceeding 300 units and is exploring opportunities to support its long-term goal of reaching over 750 stores by 2032.

Supply chain and daily operations

Capriotti's maintains a centralized managed through long-term partnerships with major distributors and specialized vendors to ensure consistent delivery of high-quality ingredients across its franchise network. The company has collaborated with for over nine years, utilizing 11 distribution centers to handle for meats, produce, and other essentials, which supports while minimizing disruptions. For key proteins, Capriotti's sources whole turkeys exclusively from under a custom line called the Capriotti’s Super Tom, emphasizing reliability and differentiation in product quality. Italian-style deli meats, such as prosciuttini and cappacuolo, are procured through dedicated facilities like Giordano’s to uphold premium standards in flavor and texture. Fresh produce arrives at stores twice weekly via refrigerated shipments to preserve quality, while breads are supplied daily by Great Buns Bakery, a family-owned operation partnered with Capriotti's since 2010. This produces custom rolls using specialized equipment to process over 1.6 million pounds of dough monthly, ensuring nationwide freshness and uniformity for assembly. Vendor relationships, some spanning over 43 years, include rigorous audits and facility inspections to prioritize and compliance, with emergency overnight shipping available to address shortages. These practices enable efficient sourcing without compromising the brand's commitment to wholesome ingredients. In daily operations, Capriotti's locations typically open from 10:30 a.m. to 9 p.m., seven days a week, with preparation beginning as early as 8 a.m. to handle roasting and assembly. Each store employs 12-15 staff members, starting the day with a core team of about four for initial tasks like slow-roasting whole turkeys overnight in on-site ovens for 12-14 hours, followed by hand-shredding the each morning. and other proteins undergo similar in-house cooking processes, while vegetables are sliced fresh daily, and items like and meatballs are made from scratch to avoid reuse. protocols mandate same-day preparation for all perishable components, with walk-in coolers and freezers organized to maintain optimal temperatures and . To minimize spoilage of perishables, Capriotti's implements inventory management systems integrated with back-of-house , which tracks usage in real-time to optimize ordering and reduce food waste. These tools, combined with programs that forecast demand, help maintain low waste rates by aligning stock levels with sales patterns and enabling precise portion control during peak hours. Sandwiches are assembled to order on dedicated tables, ensuring while preserving throughout the operational day.

Signature sandwiches and subs

Capriotti's signature menu revolves around its award-winning subs and sandwiches, with fresh-roasted serving as a foundational ingredient in more than 20 items across the lineup. The chain roasts whole turkeys daily in each location, hand-pulling the meat to ensure tenderness and flavor without relying on pre-sliced cold cuts. The flagship offering, The Bobbie, features slow-roasted , cranberry sauce, , and piled on a soft roll, evoking the flavors of a meal. Introduced in the shortly after the chain's founding, it was inspired by a family recipe and named after the founders' Bobbie Capriotti, whose real name was Winona but whom the family affectionately called Bobbie. This sandwich gained national acclaim when it was voted "The Greatest Sandwich in America" by in 2009. Other core signatures include the Classic Italian sub, layered with , capicola, , sharp cheese, , , onion, and olive oil dressing for a tangy, savory profile rooted in Italian-American deli traditions. The cheesesteak lineup offers options like the Classic Cheesesteak, made with grilled choice steak, mushrooms, onions, and white American cheese, with customizable additions such as hot or sweet peppers and choices of or other cheeses. Veggie Turkey, a plant-based alternative with vegetarian , , , , and mayo, caters to vegetarian preferences. Subs are available in four sizes—Mini (5 inches), Small (8 inches), Medium (10 inches), and Large (18 inches)—allowing for varied portioning, while extensive customization options let customers add or modify toppings, cheeses, and condiments to suit preferences. The menu has evolved over time with limited-time offerings tied to holidays and regional tastes. Recent innovations include temporary wrap formats for all sandwiches and enhanced portions in the "Bigger, Better" menu update, which increased meat by 25% on select items like cheesesteaks as of July 2025.

Sides, salads, and beverages

Capriotti's offers a selection of sides prepared to complement its sandwiches, including homemade cole slaw, , soups, , , and . The cole slaw is made fresh in-house and available in small, medium, and large portions, providing a creamy, tangy with approximately 230 calories per small serving. Chips come in assorted varieties and are often bundled with meals for added crunch, while soups are featured in duo combinations for a hearty option. These sides emphasize simple, fresh preparations without complex recipes, focusing on quality ingredients to balance the meal's flavors. The salad menu includes both deconstructed versions of popular subs and standalone green options, catering to customers seeking lighter or customizable meals. Examples include the BBQ Turkey Salad, featuring slow-roasted turkey over mixed greens with crispy cheddar onions, diced tomatoes, corn, black beans, BBQ sauce, and chipotle ranch dressing; the Balsamic Chicken Salad with grilled chicken breast, mixed greens, Gorgonzola cheese crumbles, glazed cranberry walnuts, fresh chopped basil, and balsamic vinaigrette; and the Chopped Italian Salad, composed of chopped lettuce, tomatoes, provolone cheese, salami, capicola, prosciuttini, black olives, and red wine vinaigrette. Simpler choices like the Cap’s Creation Garden Salad—mixed greens with optional toppings and no dressing—offer a base for personalization, while the Side Salad provides a basic green option with dressings such as ranch or vinaigrette. These salads transform sub ingredients into bowl formats, allowing for varied portion sizes and pairings with mains. Beverages at Capriotti's consist of non-alcoholic options, including fountain drinks and bottled selections to refresh alongside meals. Fountain beverages feature standard sodas like and , alongside , with zero-calorie variants available for health-conscious choices; lemonade is also offered in some bundles. Bottled drinks include water, sodas, and juices, priced starting at $3.29, providing variety without alcoholic offerings. These drinks are integrated into combos, such as duos with chips and a beverage, to enhance the overall dining experience. In response to demand for healthier alternatives during the , Capriotti's expanded its menu with vegetarian-friendly sides like cole slaw and , alongside low-calorie salad options such as the Cap’s Creation Garden Salad at 60 calories without dressing. These adaptations include plant-based elements in some salads and zero-calorie beverages like and , promoting nutritional balance while maintaining fresh preparation standards. Such changes support vegetarian diets and lower-calorie preferences without altering core recipes.

Preparation and quality standards

Capriotti's maintains rigorous preparation standards centered on fresh, on-site processing to deliver consistent quality across its locations. Each store roasts whole turkeys overnight for about 12 hours, followed by hand-pulling and slicing the meat fresh every morning, avoiding any pre-packaged or deli-sliced alternatives to preserve flavor and texture. This daily roasting process ensures the turkey remains moist and flavorful, forming the core of signature items like the Bobbie sandwich. Bread is sourced exclusively from trusted partners, such as Great Buns Bakery, which has supplied fresh rolls since 2010, with some locations picking up rolls daily from local family bakeries to guarantee peak freshness. These rolls are lightly toasted on demand for subs, providing a crisp exterior while keeping the interior soft, and the chain emphasizes premium meats, including 100% American beef from Farms for select offerings, to elevate overall quality. Sandwich assembly follows hand-crafted protocols designed for precision and uniformity, incorporating specific layering techniques—such as even distribution of meats, cheeses, and toppings—to optimize taste and presentation in every order. Portion controls are standardized across sub sizes, with enhancements like 25% more meat in recent updates ensuring generous servings. Strict hygiene measures are enforced, including staff training in food handling and adherence to sanitation guidelines during preparation. Quality assurance at Capriotti's involves routine internal audits to monitor preparation consistency and compliance, alongside active integration of customer feedback through digital platforms and surveys to refine processes. The chain upholds through mandatory certifications for employees, such as food handler permits, and has maintained clean inspection records in evaluations. These efforts contribute to numerous accolades, including "Best Sandwich" wins in regional competitions, underscoring the brand's commitment to excellence.

Technology and innovation

Digital ordering and customer platforms

Capriotti's provides online ordering through its official website and a dedicated application, enabling customers to customize sandwiches, select pickup or options, and access services. The platform facilitates seamless transactions for in-store pickup or third-party , with the launched in December 2018 to enhance user convenience and integration with ordering systems. The Capriotti's Rewards , integrated into the and website, operates on a points-based system where customers earn one point for every dollar spent on qualifying purchases made in-app, online, or in-store. Members can redeem points for free items such as sandwiches or sides once thresholds are met, while also gaining access to app-exclusive deals and personalized recommendations based on purchase history to encourage repeat engagement. To support efficient fulfillment, Capriotti's introduced drive-thru pick-up windows starting in 2018 at its location, allowing customers to place digital orders and retrieve them without exiting their vehicles. This feature, designed for speed and contactless convenience, has since been incorporated into numerous locations as part of updated store prototypes. Capriotti's integrates its online platforms with leading third-party delivery services, including national agreements with and , to expand reach and handle off-premises orders. The company's point-of-sale () systems collect sales data to inform menu optimization and targeted marketing efforts, such as promoting high-performing items through the app.

Automation and kitchen technology

Capriotti's has implemented an advanced system that integrates inventory management, standardization, and sales reporting to enhance across its locations. This system automates tracking of levels, automates adherence to ensure consistency in sandwich preparation, and generates detailed sales analytics for informed . By linking inventory data with labor scheduling and cost analysis, the POS platform helps minimize waste and optimize in daily kitchen operations. In , Capriotti's entered a with Piestro, a developer of automated technology, to introduce robotic pizza-making pods into its restaurants. The collaboration began with a pilot installation of the Piestro Pod at the chain's flagship location, where the compact, self-contained unit prepares personalized pizzas using for dough stretching, sauce application, and baking. This allows Capriotti's to expand its menu beyond sandwiches into pizza offerings without requiring additional full-service kitchen space or extensive labor. The company planned to deploy up to 100 such pods across locations over the following years, though as of 2025, implementation has not expanded beyond the pilot, targeting scalability in high-volume urban settings to meet evolving customer demands for quick, customizable hot food. To adapt to the rise of services in the , Capriotti's launched ghost kitchens optimized for off-premise orders in major urban markets. These delivery-only facilities, first introduced in locations such as and Pasadena in August 2020, focus on preparing core menu items like subs and sides without dine-in infrastructure, enabling rapid scaling in dense population areas. Complementing this, the chain developed virtual brands that repurpose its recipes for delivery platforms, allowing targeted of specific items like premium sandwiches to online customers who might not associate Capriotti's with those searches. This approach has facilitated broader digital reach while maintaining through centralized preparation standards.

Future initiatives and prototypes

In 2018, Capriotti's introduced a tech-driven "restaurant of the future" aimed at accelerating off-premise and adapting to evolving customer preferences for convenience. This initial design featured the brand's first dedicated pick-up window for drive-thru orders, alongside indoor mobile ordering stations and in-store pick-up cubbies to streamline fulfillment. The modular layout integrated an updated point-of-sale system across all locations with a revamped , enabling seamless online ordering, virtual payments, and quicker transaction times to support faster overall . Building on this foundation, Capriotti's continues to refine store prototypes for enhanced efficiency, with ongoing emphasis on technology integrations like third-party delivery partnerships to deliver food "however, wherever, whenever" customers desire. As Capriotti's approaches its 50th anniversary in 2026, the brand has outlined a year-long featuring menu innovations and operational upgrades to honor its legacy while advancing guest experiences. Recent launches, including the Chicken Bacon Ranch sub, serve as precursors to these events, emphasizing quality enhancements and new flavor profiles. While specific details on remain under development, the initiative aligns with broader commitments to value and consistency. The company is actively exploring international opportunities to extend its footprint beyond the , building on prior agreements for development abroad, such as 50-unit deals for in 2022 and the in 2023, though no international locations have opened as of 2025, and dedicated international programs. In support of growth, Capriotti's has invested in platforms since , providing digital resources for operators to master operations remotely and scale efficiently. R&D efforts focus on menu diversification to meet diverse dietary needs, including expansions in plant-based options like the cheesesteak, integrated into recent "Bigger, Better" initiatives with larger portions and value bundles. These investments, coupled with automated prep advancements, target sustained growth toward over 500 locations by 2032, surpassing 200 stores in the near term as part of aggressive domestic and potential international rollout.

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