Cheers 2 U
Cheers 2 U is the debut and sole studio album by the American R&B vocal group Playa, released on March 24, 1998, by Def Jam Recordings' Def Soul imprint.[1] The album features the trio's signature hip hop soul sound, influenced by contemporaries like Jodeci, and was primarily produced by group member Smoke E. Digglera alongside Timbaland, with additional contributions from co-producers Static Major and Derrick "D-Man" McElveen.[1] It includes 16 tracks blending smooth harmonies, introspective lyrics on love and relationships, and innovative beats, highlighted by interludes that add a narrative flair.[2] The title track, "Cheers 2 U", served as the lead single and became the group's biggest hit, peaking at number 38 on the Billboard Hot 100 chart and number 10 on the Hot R&B/Hip-Hop Songs chart in 1998.[3][4] Other notable singles like "Don't Stop the Music" and "I Gotta Know" received radio play but did not match the commercial impact of the flagship song.[2] Despite modest sales of approximately 184,000 copies in the United States as of April 2006, the album peaked at number 23 on the Billboard Top R&B/Hip-Hop Albums chart, underscoring Playa's niche appeal within the late-1990s R&B landscape.[5] Playa, consisting of Stephen "Static" Garrett, Jawaan "Smokey" Peacock, and Benjamin "Black" Bush, formed in Louisville, Kentucky, and gained early mentorship from Jodeci's DeVante Swing before signing with Def Jam as part of the Da Bassment collective, which also included Timbaland and Missy Elliott.[6] Though the group disbanded after this release, members pursued successful solo careers—Static Major notably as a songwriter and producer for artists like Aaliyah and Ginuwine—cementing the album's legacy as a cult favorite in R&B circles for its production quality and emotional depth.[2]Background
Group formation
Playa, an American R&B group, originated in Louisville, Kentucky, where its three members first connected through the local music scene in the late 1980s and early 1990s. The trio initially formed as A Touch of Class, drawing from the harmonious vocal styles popular in contemporary R&B. Stephen "Static Major" Garrett, born November 11, 1974, in Louisville, had been singing in his church choir from age six and later studied music at the University of Louisville, where he began writing songs and demos after a personal tragedy involving his sister's death. Jawaan "Smoke E. Digglera" Peacock, born in 1977 in Louisville, and Benjamin "Digital Black" Bush, also from the same city, shared similar roots in local performances and amateur recordings, often collaborating at community events and honing their craft through early group demos that showcased their multi-part harmonies.[7][8][9] The group's trajectory shifted dramatically in 1991 when they met DeVante Swing of Jodeci at a concert in Louisville. Impressed by their backstage performance of Jodeci songs, Swing exchanged contact information with them and, after establishing his Swing Mob collective (also known as Da Bassment) in 1994, invited the trio to join as a unit rather than splitting them up into other projects. Under Swing's mentorship, A Touch of Class relocated temporarily to Rochester, New York, to record demos at Dajhelon Studios, contributing vocals and songwriting to Swing Mob efforts, including Jodeci's 1995 album The Show, the After Party, the Hotel. It was during this period that Swing renamed the group Playa, reflecting their smooth, player-esque R&B vibe inspired by 1990s acts like Jodeci and Boyz II Men, whose blend of streetwise lyrics and intricate harmonies shaped their sound.[10][7][11] By 1996, amid internal challenges at Swing Mob, Playa parted ways with the label and, leveraging Swing's endorsement, secured a deal with Def Jam Recordings' Def Soul imprint. This signing marked their transition to a major platform, allowing them to develop independently while retaining Swing's influence as a key mentor who had introduced them to the industry. Their early work emphasized vocal interplay and emotional depth, setting the foundation for their debut album.[11][12][7]Album development
Following their emergence from the Swing Mob collective led by DeVanté Swing, Playa signed with Def Jam Recordings' Def Soul imprint in the mid-1990s, marking the start of conceptual planning for their debut album. The group decided to focus on a sound that highlighted smooth, harmony-driven R&B tracks laced with hip-hop influences, drawing inspiration from mid-1990s R&B trends and evolving the new jack swing style of their Swing Mob era toward more emotional ballads and seductive uptempo numbers.[13][2] Static Major took a leading role in early songwriting sessions, penning material centered on relationship themes that explored love, vulnerability, and emotional intimacy.[14]Recording and production
Studios and sessions
The recording sessions for Cheers 2 U spanned late 1997 through early 1998, aligning with the album's release on March 24, 1998, via Def Jam Recordings. Primary work took place at Manhattan Center Studios and Soundtrack Studios in New York City, alongside Master Sound Studios in Virginia Beach, Virginia; additional sessions occurred at Axis Studios in New York, with some mixing handled at Studio 56 in Los Angeles. These venues facilitated a multi-location approach, capturing the R&B trio's evolving sound across urban and regional settings.[15] Key session dynamics emphasized intensive vocal layering to build intricate harmonies, drawing from the group's experiences in collaborative spaces like DeVante Swing's Da Bassment in Rochester, New York, where members Smokey, Static, and Digital Black honed their multi-lead vocal style. Experimentation blended live instrumentation—enabled by round-the-clock access to gear in these hubs—with programmed beats, creating a textured fusion reflective of their Motown-influenced roots and contemporary production. Coordinating the three members' schedules proved challenging amid overlapping projects with associates like Timbaland, yet fostered a competitive, "college of music" atmosphere that enriched the process.[16] This phased execution allowed for iterative refinements, ensuring the album's cohesive blend of R&B harmonies and rhythmic innovation.[15]Producers and collaborators
The production of Cheers 2 U was primarily led by group member Smoke E. Digglera and acclaimed producer Timbaland, who handled the majority of the beats and arrangements across the album's 16 tracks. Smoke E. Digglera, also known as Smokey, contributed to key tracks including "Intro (Interlude)," "Everybody Wanna Luv Somebody," "Together," "Derby City (Interlude)," "Tell Me," infusing the project with the group's signature R&B harmonies and urban flair. Timbaland, a frequent collaborator from the Swing Mob collective, produced high-profile cuts such as "Don't Stop the Music," "All the Way," "Cheers 2 U," "On Top of the World," "You Are the One for Me," and "Ms. Parker," bringing his innovative drum patterns and futuristic soundscapes that defined late-1990s hip-hop soul.[15] Co-producers Static Major (Stephen Garrett) and Derrick "D-Man" McElveen provided essential support, enhancing the album's cohesive texture. Static Major, another Playa member, co-produced "Tell Me" and contributed songwriting throughout, drawing from his expertise in melodic hooks that later influenced artists like Ginuwine and Aaliyah. McElveen co-produced the remix of "Cheers 2 U" and added programming elements to tracks like "Tell Me," ensuring the production aligned with the group's emotional storytelling.[15][17] Guest features enriched the album's diversity, with appearances from prominent artists tied to the Swing Mob network. Magoo provided rap verses on the opening "Intro (Interlude)" and "Derby City (Interlude)," setting a playful tone for the project. Aaliyah joined on the duet "One Man Woman," delivering ethereal vocals that complemented Playa's smooth delivery. Foxy Brown added sharp rhymes to the closing version of "Cheers 2 U," amplifying its celebratory vibe, while Missy Elliott featured on "Ms. Parker," infusing the track with her distinctive wordplay and energy.[17][15] Additional production came from James E. Jones on the album's finale, while mixing duties were largely overseen by veteran engineer Jimmy Douglass, who polished tracks at MasterSound Studios in Virginia Beach to achieve the record's crisp, layered sound. Douglass's work on cuts like "All the Way" and "On Top of the World" highlighted Timbaland's beats with professional clarity. The group benefited from the mentorship of DeVante Swing, founder of the Swing Mob collective, who discovered Playa in the mid-1990s and provided creative guidance during their formative years, though the album's executive production was handled by Barry and Jomo Hankerson of Blackground Records.[15][18]Composition
Musical style
Cheers 2 U embodies contemporary R&B infused with hip-hop elements, characterized by crisp, street-edged production that reflects the group's ties to Timbaland's Da Bassment collective. The album spans a blend of smooth ballads and uptempo tracks, balancing introspective slow jams with energetic party anthems across its 16 songs, which total 65:42 in length.[2][15] Key production techniques include Timbaland's hallmark sparse beats and futuristic synth arrangements, prominently featured on the title track "Cheers 2 U" and other cuts, lending a modern, innovative sonic palette to the record. The group layers rich vocal harmonies and ad-libs throughout, creating a layered, emotive texture that underscores the R&B foundation. Instrumentation varies by track, with acoustic guitars adding warmth to ballads like "All the Way," while programmed drums propel dance tracks such as "Don't Stop the Music."[2][15] The overall sound draws parallels to the emotional intensity of 1990s R&B acts like Jodeci—evident in Playa's prior collaborations with the group—while Timbaland's contributions mirror the cutting-edge edge heard in his contemporaneous work with Aaliyah.[7] This fusion positions Cheers 2 U as a bridge between traditional soulful harmonies and emerging hip-hop production trends of the late 1990s.[2]Lyrics and themes
The lyrics across Cheers 2 U center on romantic devotion, heartbreak recovery, and celebratory love, capturing the emotional highs and lows of relationships central to 1990s R&B.[17] The title track exemplifies this through its empathetic narrative of consoling a lover post-breakup, positioning the song as a toast to resilience and fresh starts with lines like "If I had a wish, baby I wish / He never left you feeling like this / 'Cause I can feel your pain."[19] This motif of recovery extends to tracks like "One Man Woman," where devotion is portrayed as a steadfast commitment amid relational challenges. Songwriting on the album features Stephen "Static Major" Garrett's poetic and introspective verses, often delving into personal vulnerability, paired with the group's layered harmonies that amplify emotional intimacy in themes of love.[20] For instance, Static's contributions in "Cheers 2 U" blend smooth, narrative-driven phrasing with the ensemble's vocal interplay to underscore relational fragility and hope.[21] The "Derby City Interlude" (featuring Magoo) serves as a brief nod to the group's hometown of Louisville, Kentucky (known as the Derby City), highlighting local identity.[7][17] Empowerment surfaces prominently in "Everybody Wanna Luv Somebody," with assertive lyrics promoting self-confidence and reciprocal desire in romance: "Everybody want to love somebody / Girl if you want me / Come on and get me."[22] The album's lyrical progression shifts from energetic, party-oriented anthems like "Don't Stop the Music," celebrating joyful connections, to introspective ballads such as "All the Way," which reflect deeper maturity in storytelling about enduring love and personal growth.[17] This evolution mirrors broader trends in 1990s R&B, balancing exuberance with emotional depth.[2]Release and promotion
Singles
The lead single from Cheers 2 U was "Don't Stop the Music", released on September 9, 1997.[23] It appeared in formats such as 12-inch vinyl and CD singles, featuring a radio edit, LP version, and instrumental, with promotion emphasizing urban radio airplay.[24][25] The title track, "Cheers 2 U", served as the second single, released on March 10, 1998.[26] Available as CD and cassette singles, it included the LP version and instrumental, with promotional efforts aligned to the album's launch on March 24, 1998.[27][2] "I Gotta Know", featuring Foxy Brown, was issued as the third single in 1998 and included placement on the soundtrack for the film How to Be a Player.[28] It received a limited physical release, primarily as a CD maxi-single and promo versions.[29] The singles' rollout strategy targeted urban radio formats and rotations on BET to build anticipation for the album.[7]Marketing and music videos
The marketing for Cheers 2 U was managed by Def Soul, a subsidiary of Def Jam Recordings, with efforts centered on leveraging the group's ties to the Swing Mob production collective and producers Timbaland and Missy Elliott to appeal to urban R&B audiences. Promotion included radio tours targeting East Coast markets and in-store displays at retail outlets specializing in hip-hop and soul music, though the campaign was constrained by a relatively limited budget compared to higher-profile label releases.[30] The lead single "Don't Stop the Music," released in 1997, received a music video that emphasized the track's upbeat energy through performance-based scenes with the group. The title track "Cheers 2 U" followed with its own video in 1998, directed by Tim Story, depicting the trio in celebratory club environments to align with the song's toast-to-love theme.[31] These visuals helped tie into Timbaland's emerging prominence, as his production on several album tracks provided cross-promotional synergy with contemporaries like Aaliyah and Ginuwine.[2] Additional promotion involved live appearances on key R&B platforms, including performances on Soul Train, which showcased the group's harmonies and stage presence to build fan engagement. Despite these efforts, the limited video budget led to a focus on narrative-driven, low-key clips rather than high-production spectacles common among major label peers at the time.[30]Commercial performance
Chart positions
Cheers 2 U debuted and peaked at number 86 on the US Billboard 200 chart dated April 11, 1998. The album also reached number 19 on the Top R&B/Hip-Hop Albums chart and spent 12 weeks on that ranking. The lead single "Cheers 2 U" peaked at number 38 on the Billboard Hot 100 and number 10 on the Hot R&B/Hip-Hop Songs chart, with a 20-week run on the latter.[3] Another single, "Don't Stop the Music", peaked at number 73 on the Hot 100 and number 26 on the Hot R&B/Hip-Hop Songs chart. The third single "I Gotta Know" received limited airplay but did not achieve significant chart placements on major Billboard rankings.[32]| Chart (1998) | Peak Position |
|---|---|
| US Billboard 200 | 86 |
| US Top R&B/Hip-Hop Albums | 19 |
| US Billboard Hot 100 ("Don't Stop the Music") | 73 |
| US Hot R&B/Hip-Hop Songs ("Don't Stop the Music") | 26 |
| US Billboard Hot 100 ("Cheers 2 U") | 38 |
| US Hot R&B/Hip-Hop Songs ("Cheers 2 U") | 10 |
Sales and certifications
Upon its release in 1998, Cheers 2 U experienced moderate commercial success in the United States, with the album selling 184,000 copies as of April 2006 according to Nielsen SoundScan data.[5] This figure reflects steady but limited physical sales over the years following its debut on Def Jam Recordings. The album's performance was supported by the chart success of its lead single but did not reach the threshold for RIAA gold certification, which requires 500,000 units shipped. No international sales breakdowns or certifications have been reported for the project.Critical reception
Initial reviews
Upon its release in March 1998, Cheers 2 U garnered generally favorable initial reviews from contemporary music publications, with critics highlighting the album's production strengths while pointing out inconsistencies in its overall cohesion. Leo Stanley of AllMusic rated the album 4 out of 5 stars, commending the exceptional production quality—particularly on tracks helmed by Timbaland—and the group's harmonious blend of hip-hop soul and smooth R&B elements, as exemplified in the title track and "I Love You." He praised the vocal interplay but critiqued the uneven pacing, attributing it to inconsistent songwriting that made guest features from Aaliyah, Missy Elliott, and Timbaland stand out more prominently than some of Playa's original compositions.[2] Overall, reviewers commonly praised the strong ballads and innovative production as highlights, while criticisms focused on an overreliance on high-profile features that occasionally overshadowed the core group's contributions.Retrospective views
In the 2010s, Cheers 2 U received reappraisals that positioned it as a cornerstone of late-1990s R&B, with publications emphasizing Static Major's songwriting prowess. A 2010 feature in LEO Weekly praised the album as "an excellent slice of '90s R&B," highlighting Major's role in crafting its sophisticated harmonies and emotional depth, which felt prescient amid the era's shifting sounds.[33] Similarly, a 2012 retrospective in Soul In Stereo reflected on its "glowing album reviews" and enduring classic status, attributing its overlooked appeal to limited promotion despite Timbaland's involvement.[7] The streaming era has amplified the album's cult following within R&B communities, where it is celebrated for foreshadowing trap-soul's blend of introspective lyrics and atmospheric production. On Album of the Year, the user score averages 78 out of 100 based on 10 ratings, with reviewers commending its influence on modern vocalists through layered, emotive arrangements.[34] A 2024 analysis in The Culture Crypt underscored this impact, noting how Major's melodic innovations on tracks like the title song inspired trap-soul pioneers such as Bryson Tiller, whose 2015 album T R A P S O U L echoed similar soul-hip-hop fusions.[8] Critics have increasingly spotlighted the album's vocal experimentation, with a 2023 user review on Musicboard hailing it as an "often overlooked" gem for its harmonious interplay and forward-thinking songcraft.[35] This reassessment extends to Timbaland's contributions, recognized in recent discourse as early demonstrations of his genre-blending style outside high-profile Aaliyah projects, solidifying Cheers 2 U's place in his discography.[8]Track listing and credits
Songs
The album Cheers 2 U features 16 tracks that showcase the R&B group's harmonies and production collaborations, with interludes providing narrative transitions and full songs exploring romantic and party themes. The track listing, including durations, featured artists, writers, and producers, is detailed below.| Track | Title | Duration | Featured Artist(s) | Writers | Producers |
|---|---|---|---|---|---|
| 1 | Intro-Interlude | 1:39 | Magoo | B. Bush, J. Peacock, S. Garrett | Smokey (2)[15] |
| 2 | Don't Stop the Music | 4:45 | None | Digital Black, Static Major | Timbaland[15] |
| 3 | All the Way | 4:56 | None | Digital Black, Static Major, B. Bush, S. Garrett, T. Mosley | Timbaland[15] |
| 4 | Everybody Wanna Luv Somebody | 5:08 | None | Digital Black, Static Major, B. Bush, J. Peacock, S. Garrett, T. Mosley | Smokey (2) (co-produced by Timbaland)[15] |
| 5 | Together | 3:55 | None | Digital Black, Static Major, B. Bush, J. Peacock, S. Garrett | Smokey (2)[15] |
| 6 | Derby City-Interlude | 2:24 | Magoo | None listed | Smokey (2)[15] |
| 7 | I-65 | 4:36 | None | B. Bush, J. Peacock, S. Garrett | Smokey (2)[15] |
| 8 | Cheers 2 U | 5:11 | None | S. Garrett, T. Mosley | Timbaland[15] |
| 9 | Ms. Parker | 5:02 | None | Missy Elliott, T. Mosley | Timbaland[15] |
| 10 | Top of the World | 4:58 | None | Smokey (2), Static Major, J. Peacock, S. Garrett, T. Mosley | Timbaland[15] |
| 11 | One Man Woman | 4:30 | Aaliyah | J. Peacock, S. Garrett | Smokey (2)[15] |
| 12 | I'll B 2 C U | 4:25 | None | None listed | Timbaland[15] |
| 13 | Push | 4:01 | None | Digital Black, Static Major, B. Bush, J. Peacock, S. Garrett | Smokey (2)[15] |
| 14 | Buggin' Over You | 3:51 | None | Digital Black, Static Major, B. Bush, J. Peacock, S. Garrett | Smokey (2) (co-produced by Static Major)[15] |
| 15 | Gospel Interlude | 2:12 | None | B. Bush, J. Peacock, S. Garrett | None listed[15] |
| 16 | I Gotta Know | 3:59 | Foxy Brown | None listed | James E. Jones (co-produced by Derick "D Man" McElveen)[15] |