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Cleveland Pro Soccer

is the initiative of the Cleveland Soccer Group to establish professional men's and women's outdoor soccer teams in , , marking the city's entry into sanctioned professional leagues. The men's team will compete in , the official reserve league affiliated with , beginning play in 2025 as one of three independent clubs in the competition. The women's team, positioned as 's first professional women's soccer franchise, is a founding member of WPSL Pro, a new Division II professional league set to launch in 2026 following the group's unsuccessful bid for an franchise. Both teams are backed by local investors and led by co-founders , serving as CEO, and Gallagher, with plans to reveal team identities, including names and crests, in fall 2025. The Cleveland Soccer Group, operating under the Cleveland Pro Soccer banner, emphasizes community-rooted development, including a planned 10,000-seat soccer-specific stadium in downtown Cleveland's South Gateway district to host matches and foster soccer growth in Northeast Ohio. Season ticket deposits are available, signaling early fan engagement ahead of inaugural seasons, while the organization also supports grassroots efforts like the Kickout street soccer series. MLS Next Pro matches for the men's team will be broadcast globally via Apple TV as part of the league's media rights agreement, enhancing accessibility. An advisory board featuring former MLS and U.S. national team player Justin Morrow underscores the group's focus on leveraging local soccer heritage to build competitive rosters and infrastructure. This expansion reflects broader efforts to professionalize soccer in a market historically limited to indoor leagues like the Cleveland Crunch, without prior sustained presence in top-tier outdoor professional play.

Founding and Leadership

Establishment and Key Principals

Cleveland Soccer Group, LLC (CSG), the ownership entity behind Cleveland Pro Soccer, was established in 2021 by Michael Murphy and Nolan Gallagher to address Cleveland's status as the largest U.S. market without professional soccer and the last top-40 market to lack such a franchise. The founders, leveraging their experience in building Gravitas Ventures—a global film distribution company they co-led—sought to create a comprehensive soccer ecosystem, including professional men's and women's teams, community engagement, and infrastructure development. CSG's initial focus was on securing entry into MLS Next Pro for a men's team, with an announcement of the club's 2025 launch following approval in November 2022. Michael Murphy serves as co-founder and CEO of CSG, overseeing strategic operations and acting as the control owner of the team. A U.S. Army veteran who attained the rank of in the and earned a for service in Operation Iraqi Freedom in 2005, Murphy previously held the role of President at , where he expanded distribution for over 3,000 film and TV titles worldwide. He holds an AB from the in and , and a JD cum laude from the University of Akron School of Law; Murphy also contributes to youth sports through coaching and soccer, and serves on boards including the U.S. Soccer Development Council and Boys Hope Girls Hope of . Nolan Gallagher, co-founder and President of CSG, focuses on business development and community integration, drawing from his roots to champion local soccer growth. A St. Ignatius High School alumnus with an undergraduate degree from and an MBA from the University of Southern California's Marshall School of Business, Gallagher founded in 2006 and led it as CEO for 17 years, pioneering video-on-demand distribution for thousands of titles and earning recognition as a Hollywood New Leader by . His prior roles included corporate marketing at , , and General Cinema Theaters; Gallagher holds leadership positions on the Sports Commission board and Children’s Leadership Council, emphasizing championships, accessibility, and fan unity in CSG's vision.

Organizational Goals and Strategy

Cleveland Soccer Group, the parent organization of Pro Soccer, was founded in 2022 with the mission to "unite & inspire lifelong fans through expanding access, building community & fueling joy with the inimitable power of soccer." Its vision centers on establishing professional men's and women's soccer teams in to connect the city globally and create a lasting legacy, while addressing regional talent gaps by developing pathways for players to pursue professional careers. Co-founders and Nolan Gallagher emphasized building a club oriented toward winning championships alongside community service, including economic stimulation and civic pride through soccer infrastructure. The group's strategy prioritizes dual-gender professional teams with a focus on sustainability and player development. For the men's side, secured an independent franchise set to debut in 2025, leveraging the league's structure for high-level competition and global visibility via streaming platforms to attract talent and fans. Following a rejected bid for , the women's program pivoted to a founding investment in the WPSL Pro league—a new Division II circuit launching in 2026—aimed at bridging developmental gaps for elite athletes, including veterans, post-college players, and internationals, through an athlete-first model with profit-sharing and professional standards. This approach draws on the WPSL's track record, from which over 50% of NWSL draftees have emerged, to foster long-term pathways rather than immediate top-tier entry. Broader organizational efforts include community engagement via the CSG Foundation, which supports mini-pitch installations, scholarships, free events, and diversity initiatives to expand access and belonging in soccer. Economically, the strategy targets population growth, international recruitment tied to Cleveland's sister cities, and leveraging events like the 2026 World Cup to enhance regional appeal, with a community-first mindset to drive inclusive development. Murphy has stated that professional soccer can "unlock the city’s potential" by promoting collaboration and investment in facilities that serve both pros and youth.

Men's Team Development

MLS Next Pro Entry and Operations

Cleveland Soccer Group announced on November 21, 2022, that it would launch an independent men's soccer team in , , to join as its third non-MLS-affiliated club, pending sanctioning by the . The team is scheduled to begin play in the 2025 season, focusing on competing for championships while emphasizing community engagement and fan experience. Unlike most teams, which are reserves for first teams, 's entry operates without an MLS parent club affiliation, similar to and . CSG, founded in 2021 by and Nolan Gallagher, secured the franchise in 2022 to capitalize on 's untapped soccer passion and legacy. Operational priorities include global broadcasting of matches via , as standard for the league, and the establishment of the Cleveland Soccer Group Foundation, a 501(c)(3) nonprofit dedicated to community initiatives such as installing mini-pitches for youth development. The advisory board features Cleveland native Justin Morrow, a former MLS and U.S. men's national team defender, to guide strategic decisions. As of October 2025, team operations remain in pre-launch phase, with deposits opened to gauge fan interest and build membership. Roster construction adheres to guidelines, permitting an active roster of up to 35 players eligible for matchday selection, though no players or have been publicly announced. Branding efforts involve fan input for team name, colors, and identity, with full reveal planned for fall 2025 to foster local ownership and rivalries. The club emphasizes accessibility and diversity in operations, integrating youth pathways from local academies like Ohio City SC to support player development.

Team Branding and Roster Building

The branding process for Cleveland Pro Soccer's men's emphasizes involvement to foster local and with Cleveland's cultural and . Since April 2025, the organization has conducted surveys, events, and focus groups, gathering over 1,500 responses to inform elements such as names, colors, and visual motifs. Fan-submitted name ideas for the men's squad include SC, Cleveland Grays, and Lake Effect FC, reflecting themes of urban grit, historical references, and regional geography. Color preferences favor combinations of green and blue, often paired with accents evoking the city's lakeside environment and resilient identity, though final selections remain under development. As of October 2025, the official team name, logo, and primary colors have not been publicly revealed, with a planned unveiling in fall 2025 to coincide with preseason preparations. This participatory approach draws inspiration from successful fan-engaged rebrands in other markets, such as Portland's Hearts of Pine, aiming to create artifacts like kits and scarves that resonate distinctly with supporters. The process prioritizes distinct identities for the men's and women's teams to avoid overlap while building a unified soccer ecosystem under the Cleveland Soccer Group umbrella. Roster building follows regulations, permitting up to 35 players per team, including a maximum of 30 professional contracts and 11 amateur slots, with no age or salary caps but limits on youth academy affiliations (up to five players). Compliance with these rules is required by March 7, 2025, ahead of the season start, enabling flexibility for independent clubs like to recruit domestically and internationally without affiliation to an MLS first team. As of October 2025, no specific player signings or roster composition have been announced, reflecting the ongoing branding phase and focus on establishing operational foundations before finalizing personnel. The strategy emphasizes competitiveness in the league's developmental pathway, potentially drawing from local talent pools and Northeast Ohio's soccer infrastructure to build a core group aligned with the team's yet-to-be-finalized identity.

Women's Team Efforts

NWSL Expansion Bid and Rejection

Cleveland Soccer Group, operating as Cleveland Pro Soccer, submitted a bid for an expansion franchise in the National Women's Soccer League (NWSL) targeting the league's 16th team, set to join in 2026. The bid emphasized Northeast Ohio's position as the largest U.S. media market without a major professional soccer club and included plans for a $150 million, 12,000–13,000-seat stadium in Cleveland's South Gateway district, south of Interstate 90 and adjacent to Progressive Field. The group sought $90 million in public funding for the stadium project and had secured a key land parcel from Cleveland Metroparks for $4.2 million, which it viewed as essential to the proposal. By late 2024, Cleveland advanced to the finalist stage alongside bids from Cincinnati and Denver. On December 17, 2024, the NWSL announced it had entered exclusive negotiations with a -based ownership group for the expansion slot, effectively rejecting 's bid. The franchise fee was reported at $105–120 million, surpassing the previous NWSL record of $53 million paid by in 2023. This marked the second denial for Cleveland Soccer Group, following an unsuccessful application in that lacked committed infrastructure. The group had garnered nearly 16,000 pledges in support of its bid. Cleveland Pro Soccer expressed disappointment but reaffirmed its commitment to professional women's soccer in the region. A spokesperson stated, "We won’t be the 16th team in the NWSL… We are exploring all paths to make women’s pro soccer in a reality." Group co-founder highlighted the site's appeal, noting the league's recognition of its potential, while executive Keri Sarver described the outcome as a setback yet emphasized long-term viability given community support. The rejection prompted the group to pursue alternative professional leagues rather than await future NWSL opportunities, such as the 17th or 18th franchises.

Transition to WPSL Pro

Following the rejection of its bid in late 2024, the Cleveland Soccer Group pivoted to join the Pro (WPSL Pro) as a founding member and league investor, announcing the decision on April 16, 2025. This move positioned Cleveland to launch a women's in 2026, forgoing a wait for the NWSL's next expansion cycle, which was not expected to include the city imminently. The group's investment helped elevate WPSL Pro's ambitions from an initial Division III proposal to seeking U.S. Soccer sanctioning as a Division II league, aiming to bridge the gap between collegiate soccer and top-tier play. The transition leveraged 's existing infrastructure plans, including a proposed at the Cuyahoga Riverfront site, where the women's team would share facilities with the affiliated men's side starting in 2026. Team branding, including name and colors, was slated for reveal in fall 2025, building on the group's prior success in securing over 14,000 pledges during the NWSL pursuit, which demonstrated sustained local interest in . WPSL Pro, originating from the established amateur , targeted a 2026 debut with among early signatories, focusing on professional standards such as salaried players and competitive schedules to foster talent development outside the NWSL . This strategic shift addressed market realities in Northeast Ohio, where fan commitment had been validated empirically but NWSL entry barriers— including franchise fees exceeding $50 million and geographic preferences—proved insurmountable. By aligning with WPSL Pro's model of lower operational costs and regional focus, Cleveland aimed to establish sustainable operations, with initial league plans encompassing 8-10 teams and matches in existing or developing venues. The partnership underscored a pragmatic response to competitive constraints, prioritizing immediate professionalization over elite-tier aspirations amid a crowded U.S. women's soccer landscape.

Stadium and Infrastructure Plans

Site Selection and Proposed Location

The Cleveland Soccer Group (CSG), the organization behind Cleveland Pro Soccer, conducted a process that evaluated multiple potential locations for a , ultimately prioritizing urban accessibility, infrastructure connectivity, and economic integration over peripheral or lakefront alternatives. In mid-2024, CSG considered developing at , a lakefront venue, but rejected it due to prohibitive costs and logistical challenges, opting instead for a site that better aligned with the group's vision for a compact, multi-use facility embedded in 's existing sports and . This decision was formalized through a public-private with Cleveland Metroparks, announced on March 4, 2025, emphasizing the site's potential to complete the 30-year-old Gateway development vision while leveraging proximity to major venues. The proposed location is a 13.6-acre parcel of undeveloped land in downtown 's South Gateway district, situated south of the Inner Belt section of Interstate 90 and directly across from , adjacent to . On September 19, 2024, Cleveland Metroparks acquired the site from the for approximately $4.2 million, with full funding provided by CSG to secure control for stadium development. The location benefits from enhanced multi-modal transportation, including nearby () rapid lines and integration with trail networks such as the Slavic Village Downtown Connector Trail, Towpath Trail, and Cuyahoga Riverfront Trail, facilitating pedestrian and cyclist access while supporting public greenspace and parking enhancements. CSG has also pursued complementary parcels, such as a 0.5-acre at 836 Broadway Avenue adjacent to the main site, to enable ancillary developments like retail and restaurants that could bolster viability without altering the core location. This selection underscores a focus on central urban density to drive attendance and year-round activation, projecting the stadium to host over 60 events annually and attract around 400,000 visitors.

Design Specifications and Cost Estimates

The proposed South Gateway Stadium is designed as a soccer-specific venue with an initial capacity of 10,000 seats, expandable to 15,000 or 20,000 depending on team performance and demand. Its multi-purpose layout incorporates versatile features to host over 60 annual events beyond professional matches, including tournaments, friendlies, and community sports, while prioritizing public transportation access via proximity to rapid lines and integration with Cleveland Metroparks trails for enhanced connectivity. The state-of-the-art structure offers skyline views of and is planned for construction on approximately 14 acres south of in the Gateway sports district. Cost estimates for the total $50 million, a reduction from the Cleveland Soccer Group's original blueprint of $150 million, reflecting a more modular and scaled-back approach following the securing of a women's professional team affiliation. Groundbreaking is targeted for late 2025, with an anticipated opening in 2026 pending necessary approvals and financing arrangements, developed in partnership with Metroparks. No detailed or material specifications have been publicly disclosed, though the design emphasizes adaptability for future leagues and events to bolster economic viability in 's sports landscape.

Funding and Approval Challenges

The Cleveland Soccer Group (CSG), operators of Cleveland Pro Soccer, initially pursued a $150 million in as part of its bid, acquiring state-owned land near the Huntington Convention Center in September 2024 and seeking $90 million in public funding from , , and state sources. This request faced significant hurdles amid competing demands for public dollars from major league teams, including the renovation proposals and ongoing negotiations for the Cavaliers and Guardians, which strained local and state budgets already allocating over $1 billion toward infrastructure in the 2025 Ohio operating budget. Following the NWSL's rejection of Cleveland's bid in late 2024, CSG scaled back to a $50 million, 10,000-seat modular stadium on 14 acres in the Gateway South district off Ontario Street, announced in March 2025, to accommodate its men's team and WPSL Pro women's team while reducing costs and expediting construction. However, as of March 2025, no firm financing commitments had been secured, with co-owner acknowledging ongoing efforts to identify funding sources without specified private investors or grants materializing. Earlier site evaluations, including a rejected lakefront proposal at due to prohibitive renovation expenses exceeding $20 million, further highlighted cost sensitivities and logistical barriers. Approval processes have been protracted by zoning, land acquisition, and regulatory reviews, requiring City Planning Commission endorsement and City Council ratification, which remained pending into mid-2025 amid parallel developments like the USL Championship's competing $100 million stadium proposal at Cleveland State University's site. Public funding advocacy has been complicated by taxpayer skepticism toward sports subsidies, as evidenced by class-action litigation challenging state allocations for other venues and broader debates over prioritizing lower-tier soccer against established franchises. CSG's pivot to Gateway South in early 2025 addressed some site-specific issues but did not resolve fiscal dependencies, leaving the project vulnerable to budget priorities in Ohio's capital spending bill, which included provisions for women's soccer infrastructure but favored higher-profile initiatives.

Community and Economic Impact

Fan Engagement Initiatives

The Cleveland Soccer Group has implemented season ticket deposit campaigns to build early fan commitment and measure market interest for its planned men's and women's WPSL teams, with deposits securing priority access to tickets and exclusive updates upon launch in 2026. These initiatives began with a "Back the Bid" in October 2023 for the initial effort, accumulating 12,000 commitments by April 2024 to demonstrate viability to league officials. Following the bid's rejection and pivot to WPSL , deposits remained open, reaching 15,314 pledges by December 2024, reflecting sustained supporter enthusiasm despite the league shift. Fan input has been integral to team branding, with the group soliciting over 1,500 survey responses and more than 700 name suggestions through online forms, focus groups, and in-person events starting in April 2025. Popular submissions included "," "Burning River FC," and "North Coast FC," which informed a narrowed list for further polling on team identities, , and motifs like "superpowers" for the women's side. This participatory process, updated via a public series, aims to foster ownership among supporters ahead of full reveals in fall 2025. Additional engagement includes free community events such as The Kickout street soccer and tournaments at North Coast Yard, designed to create festival-like atmospheres and introduce pro soccer to casual participants. Fans are also encouraged to register for email updates on developments, including opportunities for sponsorships and volunteer roles tied to stadium and team launches. These efforts prioritize grassroots involvement to cultivate a dedicated base in a market lacking prior outdoor professional soccer presence.

Local Soccer Development Programs

The Cleveland Soccer Group Foundation, a 501(c)(3) nonprofit established by the Soccer Group, supports local soccer development through targeted community partnerships and programs aimed at increasing access and participation in . These efforts include free street soccer events, equipment giveaways in collaboration with schools and civic organizations, and initiatives to promote physical wellness and social connection via soccer. A core component is the mini-pitch initiative, which seeks to install approximately a dozen small-scale soccer pitches in underserved areas of the region where existing facilities and organized programs are limited, thereby enhancing grassroots play and skill-building opportunities for . Complementing this, the offers scholarships to support participation in academy-level training, with the explicit goal of creating improved developmental pathways for local players aspiring to higher levels of competition. Community engagement events, such as The Kickout street soccer series, provide free futsal tournaments and festivals at venues like North Coast Yard, featuring competitive teams, music, food, and a $500 prize for winners, designed to foster enjoyment and broad participation without entry barriers. Additionally, the Ball Checkout program partners with libraries and community groups to distribute soccer balls and integrate play into public spaces, further lowering barriers to entry for beginners. These programs collectively aim to build a sustainable base for soccer growth by inspiring youth engagement ahead of the professional teams' arrival, though their scale remains modest compared to established youth academies in the region.

Challenges and Skepticism

Market Viability Concerns

The rejection of Cleveland Soccer Group's (CSG) bids for (NWSL) expansion in both 2022 and December 2024 underscores fundamental doubts regarding the local market's capacity to sustain a top-tier professional women's soccer franchise. NWSL officials selected over and in the final round of bidding for the league's 16th team, citing preferences for markets demonstrating stronger ownership commitments, infrastructure readiness, and projected fan engagement. 's repeated exclusion, despite vocal local and proposed $150 million plans, reflects an assessment that the region's soccer lacks the proven demand and revenue potential of competitors like , which benefits from proximity to an existing (MLS) club and a more robust regional sports culture. Historical data on soccer attendance in Cleveland further highlights viability risks, with lower-tier clubs struggling to draw consistent crowds amid competition from established major league teams such as the (NFL), Cavaliers (NBA), and Guardians (MLB). For instance, the indoor soccer team averaged just 632 fans per game in the 2023-2024 Major League Indoor Soccer season, generating limited revenue in a market where outdoor soccer faces additional barriers like harsh winter weather unsuitable for spring and fall schedules. CSG's pivot to the Pro (WPSL Pro)—a nascent Division II launching in 2026 with unspecified minimums and lower operational costs—signals a pragmatic downgrade from NWSL ambitions, as the group scales back stadium designs to a $50 million facility rather than the originally envisioned $283 million complex, amid investor hesitancy over unproven ticket sales and sponsorship yields. Broader economic factors exacerbate these challenges, including Cleveland's status as the last top-40 U.S. without a dedicated professional soccer or active expansion plans prior to CSG's efforts, coupled with a population of approximately 2 million that has experienced stagnation and higher rates compared to peer cities successfully hosting NWSL teams. Skepticism from potential investors and league evaluators centers on the causal link between public subsidies—CSG sought up to $90 million—and net economic returns, as independent analyses of similar projects often reveal overstated impacts like the $2.4 billion in projected activity over 30 years touted by CSG, which fail to account for opportunity costs and effects in a sports-saturated . Without demonstrated baseline interest beyond amateur levels, such as Cleveland SC's games, achieving sustainable attendance (NWSL average ~7,000 per game league-wide in 2024) remains uncertain, potentially mirroring struggles in other mid-tier s.

Competition with Rival Proposals

The Cleveland Soccer Group's proposal for professional soccer teams in a new South Gateway stadium faced local competition from Cleveland State University's (CSU) plan to redevelop the Wolstein Center site into a multipurpose open-air stadium for a United Soccer League (USL) franchise. Announced on August 28, 2025, CSU's initiative, in partnership with USL Cleveland, envisions a mixed-use district including the stadium, with construction potentially starting within 2-3 years, aiming to host both men's and women's professional matches while integrating with university facilities. This rival project directly competes for 's limited soccer , public resources, and fan support, as both initiatives seek to establish Division II-level men's teams—CSG targeting and CSU/USL pursuing the —without apparent coordination between the groups. By September 6, 2025, reports highlighted the parallel advancement of the two stadium plans, raising concerns over fragmented efforts that could dilute attendance and sponsorship dollars in a mid-sized like , where soccer attendance has historically lagged behind major sports. CSG's focus on a standalone 10,000-seat modular optimized for soccer contrasts with CSU's integration of the venue into an existing urban campus, potentially appealing differently to stakeholders: CSG emphasizes accessibility and economic spillover from Gateway District events, while CSU leverages university ties for community programming and lower infrastructure costs via site reuse. Critics, including local analysts, have questioned the viability of sustaining two nearby professional soccer venues, citing risks of over-saturation similar to past regional sports failures, though proponents argue complementary leagues could expand the sport's footprint. No formal city-led has occurred as of late 2025, leaving both proposals to vie independently for private investment and municipal approvals amid broader skepticism about Northeast Ohio's capacity to support multiple lower-division franchises without cannibalizing revenues.

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