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Cleveleys

Cleveleys is a seaside town on the in , , located approximately 4 miles (6 km) north of , 3 miles (5 km) south of , and bordering the to the west. It lies within the and forms part of the broader Thornton-Cleveleys urban area, known for its golden sandy beaches, 1.17-mile (1.88 km) promenade, and flat terrain ideal for walking and cycling. The town serves as a quieter alternative to nearby , attracting families, retirees, and visitors with its compact , historic tramway, and community-focused amenities. The history of Cleveleys traces back over 1,000 years, with the area mentioned in the of 1086 as "Torentum," referring to the ancient settlement of Thornton, meaning "thorn-tree enclosure," while Cleveleys derives from "woodland clearing near a cliff." It remained largely rural until the late 19th and early 20th centuries, when it developed into a , spurred by the opening of the and Tramway in 1898 and initiatives like the 1906 Cleveleys Cottage Exhibition, which promoted and . Today, Cleveleys is renowned for its vibrant yet relaxed atmosphere, with a of 11,113 in the built-up area according to the 2021 Census and a age of 54, reflecting its popularity as a destination. Key attractions include the Mythic Coast art trail along the promenade, the Vue Cinema, playgrounds, and a mix of independent shops, cafes, and restaurants on Victoria Road West, often described as longer than the . The town emphasizes community initiatives, such as the Care for Cleveleys volunteer group and seasonal events like festivities, while the Resort Rider bus service connects it to nearby sites including ; its superb sunsets and accessibility make it a year-round hub for leisure and local pride.

Geography and Demographics

Location and Physical Features

Cleveleys is a seaside town situated on the in , , positioned approximately 4 miles (6 km) north of and 2 miles (3 km) south of , near the mouth of the River Wyre. It falls within the and is integrated into the broader Urban Area, contributing to the region's continuous coastal urban fabric. The town occupies a compact area of 2.55 km², characteristic of its role as a residential and recreational extension of nearby coastal settlements. The physical landscape of Cleveleys features a flat topography, with elevations generally below 10 meters above , shaped by Permo-Triassic sandstones, mudstones, and overlying glacial deposits from the last . This low-lying terrain forms part of the broader peninsula, where unconsolidated sands and silts have accumulated to create expansive es and dunes. Anchorsholme , a key component of Cleveleys' shoreline, consists of wide sandy expanses that extend northward, supporting local recreation while interfacing with the . At low tide, remnants of a prehistoric petrified stumps and trunks preserved in beds dating to the period around 7000–8000 BC (approximately 9,000–10,000 years ago)—become visible along the , highlighting the area's ancient environmental when sea levels were lower and forested riverbanks dominated. An extensive promenade, stretching approximately 1.88 km (1.17 miles) along the seafront from Anchorsholme in the south to the boundary with , serves as a central feature, enhanced by modern and installations. Environmental management has been pivotal due to the town's vulnerability to coastal processes, with initial sea defenses constructed in 1947 following a major collapse that exacerbated flooding risks. Ongoing efforts address and tidal flooding through schemes like the 2010 Cleveleys Coastal Defence Improvement, which replaced dilapidated structures over 1 km of frontage with resilient barriers, including stepped sea walls and groynes to retain beach material. A notable aspect of this management included the demolition of the amusement park to facilitate flood protection enhancements and improve resilience against overtopping waves.

Population and Demographics

According to the 2021 Census conducted by the Office for National Statistics (ONS), Cleveleys had a population of 11,113 residents. This represents a slight decrease from the 11,516 residents recorded in the 2011 Census, reflecting a -0.31% change over the decade. The stands at approximately 4,358 people per square kilometer, based on an area of 2.55 km². The ethnic composition of Cleveleys is predominantly , accounting for 97.9% of the (10,879 individuals), with small proportions from other groups including Asian (100 residents, 0.9%), Mixed/multiple (97 residents, 0.9%), (29 residents, 0.3%), (2 residents, <0.1%), and Other ethnic groups (12 residents, 0.1%). The age is 54 years, higher than the national average, which underscores Cleveleys' appeal as a retiree-friendly coastal with a significant proportion of older residents. Socio-economic indicators from the 2021 Census reveal an rate of approximately 68% for residents aged 16-64, aligned with broader Wyre borough trends where economic activity stands at 67.3%. The average household size is 2.04 persons, slightly below the average of 2.4, indicative of a with many smaller or single-occupancy households. Deprivation levels in Cleveleys' coastal wards are moderate, as measured by the English Indices of Deprivation, with Wyre borough ranking in the mid-tier nationally for overall deprivation affecting , , and health. Cleveleys forms part of the larger Wyre borough, which had an estimated population of 118,743 in 2024.

History

Origins and Early Development

Cleveleys originated as agricultural farmland on the in , , forming part of the larger Singleton-with-Thornton township, where settlement remained sparse and minimal until the late 19th century. The area, historically known as Ritherholme or Ritherham—possibly named after a connected to the River Wyre—was primarily used for farming, with early references including a house advertised as "Cleeveley" in 1785 and the Cleveleys Inn noted in 1781. Archaeological evidence, such as a petrified off Jubilee Gardens dated to approximately 7000 BC through radiocarbon analysis, underscores the region's ancient , though human activity stayed limited to agrarian purposes well into the . A pivotal milestone in Cleveleys' transformation occurred in 1904, when the Estates Company purchased approximately 1,000 to 2,000 acres of land from the Horrocks estate, owned by a Preston-based magnate; this acquisition spanned from Thornton Gate to and included properties like Burn Hall and the Thornton Estate, enabling systematic . Building on this, the company organized the Cleveleys Cottage Exhibition in 1906, held from July 21 to September and opened by Sir George Armytage, which featured 44 innovative, low-cost houses designed by architects including Sir Edwin Lutyens. The event, centered around areas now known as Stockdove Way, West Drive, and Whiteside Way, showcased affordable plots starting at £30 for 600 square yards and promoted modern housing ideas, such as the "Dutch Cottages" at Thornton Gate, successfully attracting residents and fostering early community growth. Early infrastructure enhancements further solidified Cleveleys' role as a commuter and holiday suburb of nearby , particularly through the extension of the in the early 1900s as part of the broader Blackpool and Tramroad network established in 1898. This connectivity facilitated easier access for workers and visitors, integrating Cleveleys into the expanding Fylde Coast resort economy and laying the groundwork for its evolution into a planned .

20th Century and Modern Events

During the Second World War, Cleveleys served as a relocation site for government offices displaced from due to bombing risks, notably hosting the Ministry of Pensions, which moved its central operations there in to manage pension records and payments for veterans. The town's relative safety and available facilities, including hotels like the Cleveleys Hydro, facilitated this temporary administrative role until post-war relocations. In the post-war period, Cleveleys faced significant challenges, prompting the construction of a new sea wall in after the collapse of the existing structure near the North Promenade. This reinforced barrier, built to protect against ongoing tidal threats, marked an early effort in the area's long-term coastal defense strategy and helped stabilize the shoreline for subsequent development. A key attraction in mid-20th-century Cleveleys was , a family-oriented that operated from 1961 to 2004 on the promenade, offering rides tailored for younger visitors. The park featured the Edwardian-era rollercoaster, originally constructed in the early and relocated to the site, providing a nostalgic thrill amid other miniature rides and games until its closure to accommodate sea defense upgrades. In modern times, Cleveleys has experienced notable incidents and developments highlighting its coastal vulnerability and growing profile. On January 31, 2008, the roll-on/roll-off ferry MS Riverdance grounded on Anchorsholme beach during a severe storm, after a large wave shifted its cargo of empty trailers, leading to the safe evacuation of all 23 people aboard but rendering the vessel a temporary spectacle before its eventual dismantling. In May 2021, the promenade and beach served as a filming location for the Disney+ series , transforming into the fictional planet Niamos for key scenes in the Star Wars spin-off. This production briefly boosted local visibility, with the site's coastal setting chosen for its authentic seaside ambiance. More recently, in 2025, Wyre Council conducted a from October to November for a masterplan to revamp Jubilee Gardens, the town's historic seafront park, as part of the £40 million Wyre Beach Management Scheme—which has invested in rock armour and groynes to protect over 11,000 properties from and erosion—to enhance flood defenses, green spaces, and public amenities following ongoing coastal protection works; the consultation concluded on November 17, 2025, with the masterplan now in development based on public feedback.

Governance and Economy

Local Government

Cleveleys forms part of the , a local government district within , , governed primarily by Wyre Borough Council and . Wyre Borough Council, which serves a mid-2024 population of 118,743 residents, handles district-level services such as , , and , while oversees county-wide responsibilities including , social care, and . At the local level, Cleveleys is represented by the Cleveleys Park ward on Wyre Borough Council, which elects three councillors to address community-specific issues like coastal protection and public amenities. These councillors contribute to the council's decision-making through committees focused on regeneration and infrastructure, ensuring representation for the ward's 4,525 residents (2021 Census) in policy formulation. In national politics, Cleveleys falls within the Blackpool North and Fleetwood parliamentary constituency, established following the 2023 boundary review and first contested in the 2024 general election. The seat has been held by Lorraine Beavers of the Labour Party since July 2024, who advocates for regional development and coastal resilience in Parliament. Wyre Borough Council plays a key role in Cleveleys' local governance through its coastal management policies, aligned with the North West Shoreline Management Plan, which prioritizes flood defense and erosion control along the Fylde Coast. Notable initiatives include the Wyre Beach Management Scheme, a multi-phase project funded by over £40 million from government sources to protect against sea-level rise and storm surges, directly benefiting Cleveleys' promenade and beachfront areas. Additionally, Cleveleys benefits from broader strategic planning via the Lancashire Combined County Authority (LCCA), established in 2025 to coordinate devolved powers across the county. The LCCA's Growth Plan for 2025-2035 outlines investments in infrastructure, skills, and economic corridors, with Wyre's involvement ensuring Cleveleys contributes to and gains from regional growth targets, including and housing developments.

Economy and Tourism

Cleveleys' is predominantly supported by , , and service-oriented activities, with playing a central role through establishments such as cafes, restaurants, and pubs like the Victoria Hotel on Victoria Road West, which has historically served both locals and visitors with traditional British fare. Seasonal visitor spending significantly bolsters local businesses, particularly during summer months when the town's coastal attractions draw day-trippers and short-stay tourists, contributing to the broader Wyre Borough visitor that generated over 7 million visitor days and nights as of 2015, with ongoing growth in coastal . Employment in Cleveleys aligns closely with the Fylde Coast's service-dominated profile, where approximately 70% of jobs fall within service industries based on 2021 Census data, including retail (14.1% in Wyre), human health and social work (16.4%), and accommodation and food services (5.6%). This structure integrates with the wider Fylde Coast economy, as outlined in the 2024 Economic Needs Update, which highlights the need for additional employment land (with Wyre showing a surplus of over 100 hectares through 2042) and housing to support job growth projected at 3,461 new positions in Wyre by 2042, emphasizing mixed-use developments to accommodate expanding service sectors. Tourism in Cleveleys centers on its iconic promenade, refurbished in the early for improved , and annual events such as the Cleveleys Show, which attract thousands of visitors and enhance seasonal . The town features prominently in the Growth Plan 2025-2035, which allocates resources for skills development (via initiatives like the Talbot Gateway Multiversity), to retain workers, and cultural enablers such as projects to drive coastal regeneration and sustain the region's £4.8 billion visitor economy supporting over 50,000 jobs.

Transport

Bus and Tram Services

Cleveleys Bus Station serves as the primary hub for local bus services, with operations mainly handled by Blackpool Transport on routes such as the 1 (Fleetwood to via Cleveleys), 7, and 7A (Cleveleys Connection to ). These routes provide direct links to , reachable in approximately 13 minutes, as well as to and , facilitating connectivity across the Coast. North West supplements these with additional services from the station, extending to surrounding areas like . Frequencies on route 7 are every 20 minutes during Monday-Friday daytimes and every 30 minutes evenings and Sundays, as updated August 2025, ensuring reliable access for commuters and visitors. The extends north to Cleveleys, featuring five key stops including Cleveleys (the central hub at the promenade's busiest intersection) and West Drive, among others like Anchorsholme Lane and Little Bispham. Modern services utilize Bombardier trams for efficient daily along the 11-mile route from Starr Gate to Ferry, integrating seamlessly with the bus network for coastal journeys. tram tours, operated by Blackpool Transport using restored vehicles over 80 years old, run on weekends and public holidays, offering nostalgic rides along the promenade and special events like Illuminations tours. These heritage operations complement the regular fleet, providing unlimited options with standard tickets. Public transport in Cleveleys benefits from integrated features such as real-time tracking through the Blackpool Transport app, which displays live departures, journey history, and stop locations via an interactive map. Contactless payments are accepted across all buses and trams using cards, devices, or mobile wallets like , with daily fare caps for cost efficiency. From January 2025, a national £3 fare cap per single journey applies to bus services in the area. In 2025, timetable updates have enhanced reliability, including increased frequencies on key routes and broader real-time data integration across Lancashire's 8,000 stops, supporting easier access to tourist attractions.

Rail Access and Other Modes

Cleveleys lacks its own railway station, with the nearest being , approximately 3 miles (4.8 km) to the east. This station lies on the Blackpool Branch Line, offering frequent services to and onward connections to major destinations via the . Bus services from Cleveleys provide convenient links to and other nearby stations, facilitating integrated travel options. Road access to Cleveleys is primarily via the A585, a key route connecting through Thornton Cleveleys to Junction 3 of the near Kirkham, providing efficient links to the wider motorway network. Within the town, Victoria Road West serves as the main thoroughfare for local traffic, supporting easy access to the town center and seafront. Parking facilities are abundant near the promenade, including free on-street options along Rossall Promenade and paid pay-and-display car parks such as North Promenade (up to 2 hours for £2.20) and Derby Road West (up to 24 hours for £3.80), managed by Wyre Council. Alternative transport modes emphasize sustainable and active travel in Cleveleys. The promenade features traffic-free cycling paths as part of the Coastal Way, allowing seamless bike rides from to along the flat, well-maintained seafront. The area is pedestrian-friendly, with extensive seafront walks on the reinforced promenade, including accessible footpaths beyond Rossall Promenade via the Five for leisurely strolls with coastal views. services are readily available, with local operators like Cleveleys Taxis offering 24/7 coverage for short trips or airport transfers across the Fylde Coast. Under the draft Local Transport Plan 2025-2045, initiatives promote active travel enhancements, including potential expansions for e-mobility options like e-bike hire to complement .

Amenities and Community

Shopping, Dining, and Leisure Facilities

Cleveleys features a compact town centre centred on Victoria Road West, which hosts a mix of retailers, shops, and such as butchers and bakers, catering to both locals and visitors seeking unique seaside purchases. The area emphasizes small-scale, businesses alongside a few national chains, providing everyday goods and seasonal items without large-scale commercial developments. Complementing the retail scene, Cleveleys holds a seasonal weekly market every Wednesday from to , located at the Princess Road event space near the top of Victoria Road West, offering a of stalls with fresh , crafts, and general merchandise. This , held in 2025, draws crowds for its vibrant atmosphere and supports local vendors by combining general and elements. Dining options in Cleveleys revolve around casual seaside fare, with numerous pavement cafes and fish-and-chip shops lining the promenade, including popular spots like Kays Fish & Chips that serve traditional battered fish sourced locally. Pubs and bars add to the social scene, such as The Shipwreck Brewhouse at 53 Victoria Road West, a microbrewery offering craft beers brewed on-site alongside pub meals. Nearby, The Jolly Tars, a JD Wetherspoon pub at 154–158 Victoria Road West, provides affordable British pub food and a range of ales in a historic setting. Other venues like Decades Retro Cafe Bar and The Vault offer diverse options from retro-themed dining to cocktail bars, enhancing the promenade's relaxed vibe. Leisure facilities in Cleveleys centre on its coastal assets, with the promenade providing scenic walks and access to Jubilee Beach for activities like sunbathing, , and on its award-winning sands. Jubilee Gardens, the town's oldest on North Promenade, is undergoing a major revamp following the completion of the £40 million Wyre Beach Management Scheme, which integrated former amusement areas into enhanced sea defences featuring rock armour and groynes to protect against . As of October 2025, Wyre Council launched a for the masterplan, aiming to restore green spaces, install new children's play areas, a state-of-the-art , and multi-use hard courts by around 2027, transforming the current construction site into a family-friendly recreational hub. These improvements contribute to Cleveleys' role in the local by bolstering visitor attractions.

Education and Healthcare

Cleveleys residents have access to several primary schools serving the local community, including Northfold Community Primary School, which caters to children aged 4 to 11 and emphasizes a supportive learning environment with a focus on aspiration and achievement. Secondary education is provided through nearby institutions such as Millfield Science & Performing Arts College in Thornton-Cleveleys, a comprehensive school for ages 11 to 16 that specializes in science and performing arts curricula. For post-16 education, students often attend Blackpool Sixth Form College, which offers a range of A-level and vocational courses approximately 5 miles away. Community learning resources in Cleveleys include the local , which provides access to books, digital resources such as e-books and audiobooks, and hosts regular events like reading groups and workshops for all ages. The library also connects residents to broader cultural opportunities, including programs linked to the nearby Grundy Art Gallery in , which features exhibitions and educational workshops. Healthcare services for Cleveleys are supported by local (GP) practices, such as the Cleveleys Group Practice, which offers routine consultations, vaccinations, and management for registered patients. The area benefits from proximity to Victoria Hospital, located about 4 miles away, providing emergency and specialist care including maternity and surgical services. Additionally, initiatives under include programs like Healthy Hearts, which promote and support for long-term conditions through local events and resources.

Culture and Media

Local Media

Cleveleys receives regional television news coverage from , which broadcasts to and surrounding areas, including local bulletins on weather, traffic, and community stories relevant to the Wyre district. ITV provides additional regional programming, featuring news segments that occasionally highlight coastal issues in areas like Cleveleys, as part of its service to . That's Lancashire, a dedicated local TV channel, delivers short daily news updates on Freeview channel 7, covering Wyre borough topics such as local events and public services for Cleveleys residents. Local radio options for Cleveleys include BBC Radio Lancashire, offering news, talk, and music tailored to the county, with frequent mentions of Wyre district happenings. Heart North West broadcasts a mix of contemporary hits and regional updates across , including traffic reports and promotions pertinent to the Fylde Coast area. Community-focused stations, such as Blackpool Community Radio, provide volunteer-hosted shows with local content accessible via DAB and online, serving nearby Thornton-Cleveleys audiences. The primary print and for Cleveleys is the Blackpool Gazette, a daily publication since that includes dedicated sections on Wyre news, such as developments in Thornton-Cleveleys and community announcements. Complementing this, the Visit Cleveleys website offers regular digital updates on local events, town improvements, and news, maintained by the local . Cleveleys supports a vibrant local scene through community-driven initiatives that highlight the town's and natural beauty. The Cleveleys & , launched in May 2024 by the Cleveleys Town Centre Group, offers a self-guided via a printed map leaflet, encouraging visitors to explore historical sites, seafront landmarks, and intriguing local stories across the town. Residents and tourists can easily access the Grundy Art Gallery in nearby , which features year-round contemporary visual art exhibitions and events; the gallery is a short bus ride or 5-minute walk from Blackpool North station, reachable via frequent services from Cleveleys. Complementing these efforts, the Cleveleys initiative, an annual entry in the Royal Horticultural Society's competition, involves volunteers in planting and maintaining floral displays throughout the town, including shop window decorations and public planters funded by local groups like the and Cleveleys Lions. The town hosts a range of community events that foster and family engagement. Regular cleans, organized by Cleveleys Beach Care and Cleveleys Beach Cleaners, occur approximately every two to four weeks on the northern seafront stretch. Wyre Council leads biweekly sessions on alternate Sundays at Rossall Beach promenade to remove and promote coastal preservation. Cleveleys Weekly Market returns each year at Princess Road Event Space, featuring general stalls with local produce and crafts, while family-friendly festivals such as the Thornton Cleveleys Gala Festival offer live , stalls, and fairground attractions for all ages. Regarding Jubilee Gardens, a seafront green space undergoing a major revamp with launched in October 2025, Wyre Council plans to reinstate play areas, a skateboard park, and event spaces by 2027, paving the way for enhanced family gatherings and festivals in the coming years. In November 2025, local young people participated in workshops to create artwork and contribute design ideas for the redevelopment. In , Cleveleys gained international recognition as a filming location for the 2022 Disney+ series , a Star Wars spin-off, where the seafront was transformed into the fictional beach planet Niamos during production in May 2021, featuring lead actor and stormtroopers along the promenade. A bronze plaque unveiled in June 2025 on the promenade commemorates this connection, drawing fans for annual meet-ups. Notable figures associated with the town include entertainer , who lived in Cleveleys during his early career in the 1950s and performed at the local Queen's Theatre. Local lore, embedded in literature and town narratives, often references shipwrecks commemorated on the promenade memorial—listing over 100 vessels lost off the Coast since 1643—and the prehistoric petrified forest visible at on Cleveleys Beach, inspiring tales of sunken villages in regional and regeneration documents.

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