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Club Med

Club Med is a international operator of premium all-inclusive resorts, founded in 1950 by Belgian water polo champion Gérard Blitz, later joined by entrepreneur Gilbert Trigano, as a modest camp in Majorca, , aimed at fostering joy through communal living, sports, and nature. The company pioneered the all-inclusive holiday model, where accommodations, meals, drinks, and activities are bundled into a single package, revolutionizing family and leisure travel by emphasizing relaxation, , and guided experiences led by its signature "Gracious Organizers" (G.O.s). Over its 75-year history, Club Med expanded rapidly from its European roots, opening its first permanent resort in , , in 1965 to aid recovery from the 1960 earthquake, and introducing innovations like the Mini Club children's program in 1967 to cater to families. By the , it repositioned toward upscale premium offerings, launching the Exclusive Collection luxury line in 2007 with properties like La Plantation d'Albion in , while maintaining its core ethos of well-being and adventure across ski, beach, and mountain destinations. As of 2025, Club Med operates over 70 resorts in more than 40 countries, including the sailing vessel and exclusive villas, serving millions of guests annually with a focus on , diverse activities, and family-oriented amenities. Since 2015, the company has been majority-owned by the Chinese conglomerate , following a partnership that began in , which has supported its global growth and shift toward luxury markets without diluting its foundational utopian vision. This evolution has positioned Club Med as a leader in lifestyle vacations, blending elegance with inclusive accessibility for travelers seeking reconnection and discovery.

History

Foundation and Early Development

Club Med was founded in 1950 by Gérard Blitz, a Belgian champion and Olympic silver medalist who had fought in the during . As a secular Jew from a diamond-dealing family in , Blitz sought to create restorative communal vacations, initially targeting through engaging water activities to aid their healing. He partnered with Gilbert Trigano, a French Jewish entrepreneur born in in 1920, whose family business manufactured tents from U.S. military surplus materials post-war, providing the essential infrastructure for the venture. Together, they established Club Méditerranée as a non-profit , driven by a philosophy of immediate happiness: “The aim in life is to be happy. The place to be happy is here. And the time to be happy is now.” The first Club Med village opened in June 1950 in , Majorca, in Spain's , consisting of basic tents pitched on the beach without running water, electricity, or private rooms. This pioneering site emphasized an all-inclusive model, covering meals, sports like and , and shared dormitory-style lodging to promote egalitarian social bonds among diverse nationalities in the post-war era. Communal dining used surplus American military tableware, fostering a sense of unity and simplicity amid Europe's recovery from and division. The inaugural summer drew approximately 2,400 participants, generating overwhelming demand with over 10,000 requests turned away, signaling the concept's immediate appeal. Early development saw rapid Mediterranean expansion in the 1950s, transitioning from tents to more permanent beach huts while maintaining the focus on affordable, activity-driven escapes. In 1955, Club Med extended beyond by opening its first village in , introducing tropical destinations to the portfolio. The company diversified into in 1957 with the launch of its inaugural snow village in , , and introduced the bar necklace—a string of beads serving as internal for beverages and extras—to streamline transactions within the self-contained communities. This growth phase aligned with France's progressive paid vacation laws, which extended from two weeks immediately after the war to three weeks in 1956, fueling a broader and group travel boom. By the late 1950s, additional sites in places like Golfo di Baratti, , and solidified Club Med's reputation as a trailblazer in egalitarian leisure.

Expansion and Growth

Club Med's expansion began rapidly after its founding in 1950 with a single tent village in Alcudia, Majorca, , which attracted 2,400 guests in its first summer. By 1951, the company opened its first resort in Baratti, , marking the start of its spread along the Mediterranean coast. Throughout the , additional villages proliferated in sunny destinations across the Mediterranean and , including expansions into and , driven by the growing popularity of affordable, unstructured vacations among post-war Europeans. In 1955, Club Med ventured further afield to in , introducing exotic Pacific locales to its portfolio and reflecting founder Gérard Blitz's interest in . The company was listed on the Paris in 1966, becoming a public commercial entity. The 1960s and 1970s solidified Club Med's international footprint, with innovations like the 1965 launch of the Mini Club childcare program and buffet-style dining attracting families and boosting occupancy. In 1957, the first snow village opened in Leysin, Switzerland, expanding into alpine destinations across Europe, including France and Italy by the late 1950s. By the 1980s, the company had entered Africa more deeply, opening resorts in Agadir, Morocco, in 1965 to aid post-earthquake recovery, and Djerba, Tunisia, during the decade, which helped diversify beyond Europe and reach over 1 million annual guests. The 1990s marked entry into the Americas, with the 1981 opening of Copper Mountain in Colorado, USA—the first U.S. resort—and Sandpiper Bay in Florida in 1997, targeting the U.S. market amid rising demand for all-inclusive experiences. These moves positioned Club Med as a global brand, operating around 100 villages by the early 2000s. From the 2000s onward, Club Med pursued an upmarket strategy, closing 72 underperforming properties and opening or renovating 70 others between 2004 and to focus on and exclusive collections. became a key growth area, with the first Chinese resort in 2010; by 2025, hosted 11 properties, up from zero, as part of 26 new resorts added across five continents since 2015. In the and , expansions included the 2019 eco-conscious Michès Playa Esmeralda in the . By 2023, the portfolio reached 68 resorts worldwide, serving 1.5 million guests in , with 75% visitors—a 12-point rise over the prior decade. Recent growth accelerated, with announcements in 2022 for 17 new resorts by , followed by nine more planned through 2026 in destinations like , , , (first in 2026), and , alongside major renovations such as . This expansion contributed to record sales exceeding $2 billion in , the first time in company history.

Challenges and Diversification

In the early 1990s, Club Med encountered significant financial and operational challenges that threatened its market position. The Gulf Crisis of 1990-1991 and the Yugoslav civil war led to the closure of key European villages, such as those in Sveti Marko and Pakostane, resulting in a sharp decline in bookings and occupancy rates that fell to 63% by 1993. Revenues stagnated amid aging resort infrastructure and shifting consumer preferences, as the original baby boomer clientele aged and sought more family-oriented or upscale options, contributing to the company's first deficit of FFr17.33 million in 1991, escalating to losses of FFr293 million in 1993 and FFr743 million in 1996. Failed diversification attempts, including heavy investments in loss-making airlines like Minerve and Air Liberté, as well as the acquisition of the unprofitable Club Aquarius in 1991—which incurred FFr90 million in losses—exacerbated these issues. By the late and into the , leadership changes and market pressures intensified the struggles. In , amid shareholder unrest, the Trigano family was ousted, and Philippe Bourguignon was appointed CEO to implement a turnaround strategy focused on restoring the brand, rationalizing operations, regaining price competitiveness, and refocusing the core . Despite achieving profitability by 1998, the company faced renewed setbacks in , with profits plummeting 82% to €6 million in the first half-year due to high costs from expansions in , , and , coupled with weak bookings in and (only 50% booked for the year). Broader industry competition from low-cost carriers and alternative vacation models further eroded Club Med's traditional appeal, leading to two profit warnings in seven months and ongoing financial fragility that persisted into the mid-2010s. To counter these challenges, Club Med pursued diversification strategies emphasizing and geographic expansion. In the early , the company launched its cruise division with Club Med 1 in 1990 and in 1992, which proved successful in broadening its all-inclusive offerings beyond land-based resorts. Under Bourguignon's leadership, efforts included acquiring the fitness chain Gymnase Club in 2001 to venture into urban wellness and leisure services, alongside introducing upscale "Les Villas" concepts and the Club Med Affaires program for business travelers. The acquisition by conglomerate , valuing the company at €939 million in partnership with Ardian, marked a pivotal shift, injecting capital for global growth and targeting the burgeoning outbound market; Fosun's stake began with 7.1% in 2010 and facilitated the introduction of guests to existing resorts while funding new openings in . Post-acquisition, diversification accelerated with a focus on upscale and premium segments. Club Med transitioned to a 100% upscale by 2023, converting mid-tier properties into the Exclusive Collection brand featuring enhanced gourmet dining, wellness facilities, and sustainable designs, which drove record performance with business volume growth exceeding 22% in mountain resorts during the first half of 2024. into Asia included new resorts in , , , and , alongside renovations in and , aiming for 3-5 annual openings or upgrades to cater to affluent families and couples. This glocal approach—blending global standards with local market adaptations—has diversified revenue streams, reducing reliance on traditional European sun destinations and positioning Club Med for sustainable growth amid evolving travel trends.

Relaunch, Acquisition, and Recent Advances

In 2015, following a prolonged bidding process that began in , Chinese conglomerate , in partnership with French private equity firm Ardian, acquired Club Méditerranée for €939 million, securing majority control of the company. This takeover valued the shares at €24.60 each and marked Fosun's first major foray into the global leisure sector, building on its initial 7.1% stake acquired in 2010. The acquisition aimed to revitalize Club Med by leveraging Fosun's resources to target affluent Chinese travelers and expand internationally, addressing prior financial strains from the global . Post-acquisition, Club Med underwent a strategic relaunch under Fosun's ownership, emphasizing brand upgrading and aggressive growth. In 2016, the company announced plans to invest over €300 million to open three to five new resorts annually, focusing on high-growth markets like , where it launched two properties in 2015 and targeted 15 more over the subsequent five years. This initiative shifted Club Med toward premium offerings, including upscale ski and beach resorts, while integrating Fosun's media assets to boost marketing in . By 2018, Fosun explored an for Club Med on the to raise up to $700 million, though it did not proceed. In recent years, Club Med has achieved significant advances, posting record-breaking performance in 2024 with strong first-half 2025 results, including a five percent increase in resort capacity. The company pivoted fully upscale by April 2024, converting all resorts to its Premium or Exclusive Collections, with major renovations enhancing mountain properties like Serre Chevalier, which reopened after a complete overhaul in 2024. Celebrating its 75th anniversary in 2025, Club Med accelerated global expansion, announcing new resorts in South Africa and Malaysia, ski developments in Canada and Italy, and renovations at flagship sites like Punta Cana (with upgraded rooms, dining, and wellness facilities) and Phuket (including a new Family Oasis). Sustainability efforts advanced notably, with 86% of resorts earning Green Globe certification by 2023 and a commitment to reach 100% by 2025, alongside goals for 100% fair trade coffee by 2023 and cage-free eggs by 2025. However, Fosun explored selling a minority stake in Club Med in 2024, valuing the business at $800 million amid the conglomerate's debt pressures. Leadership transitioned in July 2025 when longtime Chairman and CEO Henri Giscard d'Estaing departed following disagreements over strategy, including a rejected proposal for a 2026 Paris stock exchange listing; he was succeeded by Stéphane Maquaire as President and CEO.

Operations

Resort Properties

Club Med operates over 70 all-inclusive resort properties worldwide, offering a diverse portfolio of vacation experiences tailored to various traveler preferences. These resorts are strategically located in scenic destinations, emphasizing proximity to natural wonders such as beaches, mountains, rainforests, and cultural sites to enhance guest immersion in local environments. The properties are distributed across multiple regions, including (encompassing , , and the ), the , broader and the Mediterranean, and the , , and . Representative examples include beachfront resorts like Club Med Punta Cana in the , which features turquoise waters and family-oriented amenities, and Club Med Cancún Yucatán in , known for its access to ruins and water sports. In mountainous areas, properties such as Club Med Québec Charlevoix in provide ski-in/ski-out access overlooking the , while European options like Club Med Tignes in the cater to enthusiasts. Resort types primarily fall into beach, ski, and mountain categories, with many designed for families, couples, or groups, incorporating specialized kids' clubs starting from 4 months old, teen programs, and adult-only spaces. The upscale Club Med Exclusive Collection elevates select properties with luxury features like spacious suites, infinity pools, dedicated services, and exclusive lounges, as seen in resorts such as Club Med Michès Playa Esmeralda in the . All properties adhere to an all-inclusive model, providing unlimited gourmet dining, premium drinks, snacks, and a wide array of activities including sports, sessions, and led by on-site staff known as G.O.s (Gentils Organisateurs). Sustainability is a core feature across the portfolio, with many resorts holding eco-certifications and supporting local communities through initiatives like and cultural preservation. As of 2025, Club Med has completed an upscale transformation, with all resorts now classified under Premium or Exclusive Collection standards, reflecting investments in renovations and capacity expansions that increased beds by 5% from 2023 levels. Recent developments include the opening of Club Med Beach & Safari, the company's first property in , blending beach relaxation with safari experiences and set to welcome guests starting in July 2026. This expansion builds on a 2022-2024 plan to add 17 new resorts and renovate over 10 existing ones, enhancing global reach and premium offerings.

Cruise Ships

Club Med's cruise operations center on the , a five-masted launched in 1992 in , , by the French shipyard Ateliers et Chantiers du Havre. Originally part of a pair of luxury sail-assisted vessels, the ship was designed to blend traditional sailing aesthetics with modern cruising, featuring computer-controlled sails for efficient propulsion. Its , Club Med 1, was sold to in 1998 and renamed Wind Surf, leaving Club Med 2 as the company's sole cruise vessel. The vessel underwent significant refurbishments in 2008 and most recently in 2022, updating cabins, public areas, and onboard technology while preserving its decks and fittings. Measuring 187 meters in length with a beam of 20 meters and a of 14,983, is one of the largest ships globally, accommodating up to 350 passengers in 184 cabins across eight decks. It is staffed by approximately 200 crew members, primarily from , the , and , and sails under the flag with registration in . The ship's shallow draft of 5.09 meters enables access to smaller ports and coastal areas inaccessible to larger liners, enhancing its itinerary flexibility. Powered by both sails and engines, it emphasizes eco-friendly where wind conditions permit, aligning with Club Med's focus on experiential travel. Onboard amenities reflect Club Med's all-inclusive resort model adapted for sea, including two saltwater swimming pools, a spa with Sothys treatments, a fitness center, and a nautical center offering water sports such as waterskiing, wakeboarding, paddleboarding, and wing foiling. Dining options feature French-inspired cuisine at the Monte-Carlo Restaurant, prepared in partnership with the Ferrandi culinary school, alongside a buffet at Le Grand Bleu and themed Japanese and Continental menus at Le Deauville. Entertainment includes a casino, multiple bars like the Zenith and St. Tropez, live music, and wellness programs such as yoga and astronomy-themed evenings. Themed cruises cater to specific interests, including golf excursions, family activities, cultural explorations, and wellness retreats. Club Med 2 operates year-round itineraries, primarily in the from April to October, visiting ports in , , , , the South of , , and the . In winter, it shifts to the , with routes including the , Saint-Barthélemy, , , , and , plus longer voyages like a 21-day to . These sailings emphasize intimate, active experiences with daily shore excursions via shuttle boats, premium beverages, and services included in the fare, targeting French-speaking passengers and international travelers seeking a relaxed, upscale to traditional mass-market cruises. Owned by Club Med SAS, a subsidiary of since 2015, the ship continues to represent the company's diversification into maritime vacations.

Business Model

All-Inclusive Formula

Club Med's all-inclusive formula represents a comprehensive package designed to provide hassle-free experiences by bundling accommodations, meals, activities, and services into a single upfront price, eliminating additional costs for most on-site essentials. This model, pioneered by founder Gérard Blitz in 1950, emphasizes simplicity and community, allowing guests to focus on relaxation and enjoyment without budgeting concerns during their stay. At the core of the formula are unlimited meals and beverages served throughout the day across multiple resort restaurants, featuring international buffets, themed dinners, and casual snacks like pizzas, salads, and tapas. Beverages include water, juices, soft drinks, beers, wines, cocktails, and local spirits, with taxes and gratuities covered; premium options like champagne or high-end liquors may incur extra fees at select venues. Sports and activities form another pillar, offering more than 50 disciplines such as watersports, tennis, fitness classes, and yoga—varying by resort—led by multilingual staff known as G.O.s (Gentils Organisateurs) who provide instruction at beginner, intermediate, and advanced levels without additional charge. In ski resorts, this extends to lift passes and group lessons for skiing and snowboarding. Childcare and family programming are integral, with complimentary Kids Clubs for ages 4 to 17 featuring age-appropriate activities, sports, and educational sessions supervised by trained G.O.s. Younger children (4 months to 3 years) can access Baby Club Med and Petit Club Med at participating resorts, though these often require pre-booking and may involve supplementary fees due to limited spaces. Evening includes live shows, themed parties, and cultural events, fostering a vibrant, multicultural atmosphere among guests and staff from 110 nationalities. Since April 2024, all Club Med resorts operate under the Premium or Exclusive Collection, elevating the overall formula with luxury inclusions such as daily champagne service from 6 p.m., room service breakfast in deluxe rooms and suites, priority reservations, and dedicated concierges at higher-tier properties. Guests also enjoy enhanced amenities like private pools, butler service in villas, and premium Wi-Fi, alongside all standard offerings, targeting couples and families seeking upscale, personalized vacations. This tier maintains the all-inclusive ethos while adding bespoke elements like in-room boutique deliveries and exclusive lounge access. Overall, the formula supports diverse audiences, with optional bundled packages available to include flights and transfers for a seamless journey from arrival to departure.

Services and Target Audiences

Club Med's all-inclusive services encompass a comprehensive range of amenities designed to provide seamless experiences at its resorts worldwide. These packages typically include accommodations in premium rooms and suites, along with unlimited access to gourmet dining options featuring international and local cuisines, open-bar premium beverages, and snacks throughout the day. is a core component, with evening shows, theme nights, and live performances organized by the resort's staff, known as G.O.s (Gentils Organisateurs), who foster a communal "Club Med Spirit" through group activities and social events. A hallmark of Club Med's offerings is its extensive selection of complimentary activities, catering to both relaxation and adventure. Guests can participate in more than 50 sports and leisure pursuits—varying by resort—such as non-motorized water sports (including , , and ), land-based options like , , fitness classes, , and , as well as specialized programs in and at mountain locations, complete with lessons and equipment rentals where applicable. Additional services, such as treatments and excursions, are available but often incur extra fees via the Club Med Pass system. For families, childcare is a standout feature, with dedicated kids' clubs operating from 4 months to 17 years, offering age-appropriate programs like educational games, sports initiation, and creative workshops; the Baby Welcome service provides cribs, high chairs, and other infant essentials upon request. Transportation support includes optional flight bookings and airport transfers to ensure hassle-free arrivals. Club Med primarily targets families seeking hassle-free, activity-rich vacations, with a strong emphasis on multigenerational travel that accommodates parents, children, and extended relatives. This focus has evolved since the 2000s, shifting from a singles-oriented "party place" image to family-centric resorts, incorporating dedicated family zones, kids' programming, and parent-child bonding activities to appeal to affluent millennial parents who prioritize experiential and educational travel for their children. The brand also caters to couples and solo travelers interested in romance or wellness escapes, particularly through its Exclusive Collection of upscale properties that offer refined amenities like private beaches and personalized concierge services. Sports enthusiasts, from beginners to advanced athletes, form another key demographic, drawn to the resorts' expert-led programs in niche activities such as scuba diving or golf. Overall, Club Med appeals to middle- to upper-income vacationers from markets including North America, Europe, and Asia, who value premium, no-worries packages blending leisure, adventure, and cultural immersion.

Cultural Impact

In Popular Culture

Club Med has been depicted and referenced in various films and television productions, often portraying its resorts as settings for romance, , and leisure escapism. The 1978 French comedy film Les Bronzés (English: ), directed by Patrice Leconte, is set at a Club Med in Assinie, , where a group of holidaymakers engage in comedic adventures and romantic entanglements while attempting to escape their everyday problems. The film's success, with over 2.3 million tickets sold in , helped cement Club Med's image in as a hub for carefree, sometimes risqué, vacations. The sequel, Les Bronzés font du ski (French Fried Vacation 2, 1979), reunites the characters at a ski resort inspired by Club Med's model, shifting the action to snowy slopes while maintaining the satirical take on group holidays and interpersonal dynamics. These films, based on the play Amour, coquillages et crustacés, drew directly from Club Med's communal atmosphere, with filming permissions granted by the company for the original production. In American media, the 1986 television movie Club Med, starring Jack Scalia and Linda Hamilton, was filmed on location at the Club Med resort in Ixtapa, Mexico, and follows romantic storylines among guests and staff at the all-inclusive paradise. The production featured early appearances by performers such as Gloria Estefan with Miami Sound Machine, Sinbad, and Bill Maher, highlighting the resort's vibrant entertainment scene. Club Med has also appeared in passing references in other works. In Jean-Luc Godard's 1967 film , a character critiques modern society by comparing his father's management of a Club Med to a form of superficial , likening it to "big condos by the sea." On television, episodes of have name-dropped Club Med humorously; in "Wild Barts Can't Be Broken" (Season 10, Episode 11, 1999), a character describes a damp spot as "Club Med for mildew," playing on the resort's tropical allure. Similarly, in "Little Big Mom" (Season 11, Episode 10, 2000), plans to sneak into Club Med to "scare the normals," evoking its reputation as an exclusive getaway. These nods underscore Club Med's recognition as a symbol of idealized, hassle-free vacations in Western media.

Brand Legacy and Recognition

The brand's legacy is rooted in its role as the inventor of the modern all-inclusive concept, which has influenced countless competitors and set standards for inclusive, hassle-free travel experiences. Co-founded in 1950 by Belgian player Gérard Blitz and French entrepreneur Gilbert Trigano, Club Med transformed from canvas tents into a global network of nearly 70 premium resorts across 40 countries, as of 2025, redefining the vacation industry by prioritizing accessibility and community. Over 75 years, it has incorporated into its operations since inception through practices like local sourcing and , with approximately 80% of resorts Green Globe certified as of 2024, aiming for 100% by the end of 2025. This enduring innovation has been recognized globally; in 2017, Club Med received the World Branding Awards' "Brand of the Year" in the resorts category for the second time, affirming its status as a benchmark for premium, family-oriented vacations. Club Med's recognition extends to consistent accolades from industry authorities, highlighting its excellence in guest experiences and operational standards. In the 2025 Travelers' Choice Best of the Best Awards, multiple resorts such as Club Med Tomamu in ranked #1 in their categories, with nine Asian properties honored in 2023 for outstanding reviews. The brand earned a Silver award in the 2024 Recommend Readers’ Choice Awards for Best – Family, while over 20 resorts hold EcoLeader status for eco-friendly practices. Additional honors include Asia's 2025 Luxury Awards for Club Med Kiroro as Japan's Best Beach, Island, and Upcountry Resort, underscoring the brand's sustained impact and adaptability in premium travel. In 2025, celebrations of its 75th anniversary further highlighted its cultural role as a of French-style, utopian vacations in global media.

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