Club Romantech
Club Romantech is the third studio album by the Swedish electropop duo Icona Pop, consisting of Caroline Hjelt and Aino Jawo. Released on September 1, 2023, through the independent label TEN Music Group in partnership with Ultra Records, the album features 15 tracks blending high-energy synth-pop with themes of love, desire, and nightlife.[1][2][3] Icona Pop, formed in 2009 in Stockholm, rose to international fame with their 2012 single "I Love It" featuring Charli XCX from their international debut This Is... Icona Pop (2013). Following a decade-long hiatus from full-length releases after their 2013 album This Is... Icona Pop, Club Romantech marks their return to the dance-pop scene, produced during the COVID-19 pandemic and emphasizing a more mature, edgier sound compared to their earlier party anthems.[4][5][6] The album's tracklist includes standout singles like "Fall in Love," "Desire" (with Joel Corry and Rain Radio), and "Shit We Do for Love" (featuring Yaeger), which explore infatuation and relational dynamics over pulsating electronic beats and concise song structures averaging around two minutes each. Collaborations with artists such as Sofi Tukker and Ultra Naté add diverse influences, while the deluxe edition expands to 21 tracks with remixes and additional content. Critics noted its relentless rhythmic drive and club-ready energy, though some found it lacking the duo's signature fun in favor of a darker tone.[7][8][9]Background
Development
Following a decade-long hiatus since their debut album This Is... Icona Pop in 2013, the Swedish duo Icona Pop—consisting of Caroline Hjelt and Aino Jawo—decided to resume creative work in 2020, marking the beginning of what would become Club Romantech.[5][10] This decision came amid global disruptions from the COVID-19 pandemic, prompting the pair to pivot from earlier, nearly completed material that had been shelved.[11] In the fall of 2020, unable to return to Los Angeles where they had been based for over a decade, Hjelt and Jawo relocated to Stockholm, Sweden, which significantly reignited their collaborative process.[10] Returning to their original studio in the city allowed for a period of introspection and reconnection with their roots, fostering an environment free from external pressures.[11] The move influenced their creativity by immersing them in Stockholm's melancholic winter atmosphere—characterized by limited daylight—and the vibrant local electronic music community, which helped shape the album's escapist energy.[11][12] Initial inspirations drew from profound personal life changes, including both members becoming mothers; Jawo and Hjelt gave birth just 10 days apart during the project's early stages, infusing their work with themes of emotional growth and resilience.[11][12] These experiences, combined with the early 2020s resurgence in synth-pop and electronic dance music—particularly Sweden's thriving scene—provided a foundation for channeling heartbreak and uncertainty into uplifting, club-oriented sounds.[11][10] Pre-production unfolded over three years, starting with songwriting sessions in lockdown during 2020 and evolving through iterative refinements into early 2023, with the first singles emerging as early as that initial year.[10][13] This timeline allowed the duo to experiment freely, drawing on long discussions about their envisioned sound while adapting to the shifting cultural landscape of electronic music.[10][12]Recording
The recording of Club Romantech took place primarily in studios in Stockholm, Sweden, spanning from 2020 to 2023, including the same facility where Icona Pop had begun their early work a decade earlier.[11][14] After relocating from Los Angeles to Sweden ahead of the COVID-19 lockdowns, the duo completed much of the album there, with some initial sessions influenced by their time abroad.[14][15] Key producers included Swedish collaborator Yaro, who played a central role in shaping several tracks, such as "Faster," by experimenting with instinctive electronic arrangements directly translatable to club environments; the duo met him just before the pandemic and relied on his expertise to finalize the album in Stockholm.[16][17][18] American producer Tim Nelson, known as TimFromTheHouse, contributed to specific songs like "Stick Your Tongue Out" and "Make Your Mind Up Babe," bringing high-energy electronic elements during collaborative studio sessions.[19][20] Technical production emphasized synthesizers for creating sub-bass lines and tinkling melodic layers, alongside electronic techniques that produced pounding, bouncy basslines and euphoric, high-energy beats suited to dance settings.[19][15][21] Sessions faced challenges from the COVID-19 pandemic, including adaptations to remote and virtual workflows, such as "rave spa" video calls with fans to maintain creative momentum amid lockdowns and restricted travel.[14] Additionally, both members recorded while pregnant, navigating personal life changes alongside professional uncertainties like halted touring and the need to restart an interrupted prior project.[11][15]Composition
Musical style
Club Romantech is primarily classified as synth-pop and dance-pop, with prominent influences from electro house, piano house, Eurotrance, and big-room genres, marking an edgier evolution in electronic and dance music for the Swedish duo Icona Pop.[6][1] The album's production emphasizes heavy synthesizer usage, including euphoric and tinkering synth lines alongside pounding, bouncy basslines and reverb-laden percussion, creating a darker, clubbier sound compared to the duo's earlier work.[19][6] This style draws on 1980s synth-pop roots while integrating modern club elements like tech house beats, evoking a propulsive, Ibiza-inspired energy reminiscent of early 2000s electro-house artists such as Benny Benassi.[6][1] A defining feature of the album's sound is its relentless rhythmic energy, delivered through harder, faster backings and melodic beats that maintain high dancefloor intensity across its 15 tracks.[6][19] The songs average around 2 minutes and 34 seconds in length, contributing to a compact, DJ-set-like flow that prioritizes infectious, earworming melodies over extended builds.[22][23] Production elements such as group chants and piano house openings further enhance the album's energetic, electronic pulse, fostering an irresistible club atmosphere.[6][24] In contrast to Icona Pop's prior albums, which featured a shimmering maximalism and chaotic hyperpop energy, Club Romantech shifts toward more linear and kempt arrangements, resulting in a mature, propulsive sound that feels streamlined yet fatiguing in its uniformity.[6][24] This evolution underscores a focus on high-energy electronic production tailored for contemporary nightlife, briefly tying into the album's romantic club vibe through its evocative sonic textures.[19]Lyrics and themes
Club Romantech explores themes of love, infatuation, and desire within the pulsating context of modern club culture and party scenes, portraying relationships as electric and fleeting encounters fueled by nightlife energy.[8] The lyrics often delve into the emotional highs of romantic pursuit and the lows of relational uncertainty, using playful yet edgy phrasing to capture the thrill and tension of contemporary dating.[24] For instance, in "Fall in Love," scattered melismatic syllables evoke the dizzying rush of infatuation, while "Make Your Mind Up Babe" addresses indecisiveness in partnerships, highlighting conflicts amid desire.[6] Tracks like "Desire" (featuring Joel Corry and Rain Radio), amplify longing with lines such as "Follow me into the deepest, darkest of desire," blending sensual invitation with a big-room club vibe.[8] The album employs direct, conversational language to foster immediacy, making the lyrics feel like intimate confessions shouted over a dancefloor. Repetition is a key device, enhancing the hypnotic, energetic pull of the music; in "Shit We Do for Love," the 27-word verse loops four times in under 90 seconds, underscoring the obsessive acts people commit for romance.[24] Edgy examples include "Spa," with its NSFW declarations like "Naked bodies everywhere / I’m okay, you can stare" and quirky rhymes such as "Slap my body with a birch / In the morning we go to church," which mix hedonistic highs with ironic lows in a modern spa-party setting.[8] Similarly, "Stick Your Tongue Out" features bold, repetitive hooks like "Stick your tongue out / Lick it," paired with playful lines such as "Ice cream dreams / Made of me / No regrets, you got it," evoking carefree desire and physical immediacy.[6] Overall, Club Romantech traces a narrative arc that fuses romance with technology and urban modernity—the "romantech" concept—depicting love as intertwined with digital-age nightlife, where emotional connections spark amid electronic beats and synthetic highs.[24] This blend is reinforced by the album's sonic elements, such as reverb-laden percussion and synth-driven pulses, which mirror the lyrical immediacy of relational flux in a tech-infused party world.[6]Release and promotion
Singles
The singles from Club Romantech were released as a series of digital downloads and streaming tracks from August 2020 to August 2023, strategically spaced to reestablish Icona Pop's presence in the dance-pop scene amid the COVID-19 pandemic and sustain momentum leading up to the album's September 2023 launch. This extended rollout, spanning over three years, featured collaborations with prominent electronic and house artists, emphasizing high-energy club tracks that teased the album's romantech aesthetic—a blend of romantic themes and technological production. Each single was promoted via official music videos or visualizers on platforms like YouTube, contributing to viral sharing and playlist placements on Spotify and Apple Music.[5][8] The chronology of the 10 singles is as follows:- "Feels in My Body" (August 7, 2020): The lead single marked Icona Pop's post-pandemic return, produced by Nick Henriques and Milan D'Agostini, with no featured artists; it received an official video directed by Gustav Stegfors, highlighting the duo's signature upbeat synth-pop.[25][26]
- "Spa" (October 16, 2020): Featuring Sofi Tukker, this track explored escapist themes through pulsating house beats; released digitally with a visualizer, it underscored the duo's collaborative approach early in the cycle.[27]
- "Off of My Mind" (July 9, 2021): A collaboration with German duo Vize, blending electro-house elements; the digital single included a video emphasizing freedom and release, helping maintain visibility during industry slowdowns.[28]
- "You're Free" (June 17, 2022): Teaming with house legend Ultra Naté, this uplifting anthem was issued as a digital single with an accompanying video, focusing on empowerment and dancefloor liberation.[29]
- "I Want You" (February 17, 2023): Featuring Galantis, the track ramped up promotion with its euphoric drop and digital release, including a visualizer that previewed the album's polished production.[30]
- "Faster" (March 31, 2023): A solo effort by Icona Pop, this high-tempo digital single built urgency with its driving rhythm, released alongside teasers for the upcoming album announcement.[30]
- "Shit We Do for Love" (May 5, 2023): Collaborating with Swedish artist Yaeger, the digital release featured raw, introspective lyrics over club beats, promoted via social media clips to engage fans.[30]
- "Where Do We Go from Here" (June 23, 2023): Released on the same day as the album announcement, this solo digital single served as a pivotal teaser, with a video capturing nostalgic club vibes and signaling the project's completion.[5]
- "Desire" (July 14, 2023): A collaboration with Joel Corry and Rain Radio, this house-infused digital single peaked at number 68 on the UK Singles Chart, demonstrating crossover appeal through its infectious hook and visualizer.[31][32]
- "Fall in Love" (August 18, 2023): The final pre-album single, a solo track with soaring synths, was released digitally two weeks before Club Romantech, encapsulating the record's romantic core and urging listeners toward the full release.[33][34]
Marketing
The promotional campaign for Club Romantech began building anticipation through a series of pre-release singles starting as early as 2020, with additional tracks released in 2022 and 2023 that would anchor the album's rollout. These singles, including "Feels In My Body" from 2020 and later efforts like "Faster," introduced the project's energetic synth-pop sound and thematic blend of romance and electronic club elements.[13] The official album announcement occurred on June 23, 2023, shared across social media platforms where Icona Pop emphasized the "romantech" theme—a fusion of romantic narratives with high-tech, club-ready production—to reconnect with fans after a decade-long hiatus from full-length releases. Accompanying the reveal was the official cover art and tracklist, positioning the project as a vibrant return to their dancefloor roots.[5][2] Distribution was handled through partnerships with the Swedish independent label TEN Music Group and Ultra Records, ensuring wide-reaching global access for the electronic dance album. A deluxe edition was released on December 1, 2023, expanding the tracklist with additional remixes.[35] To further promote Club Romantech, the duo scheduled live performances and festival appearances throughout 2023, such as sets at Lollapalooza Stockholm in June, the Nova Festival in Helsinki, and residencies at Pacha in Ibiza, where they previewed tracks and engaged audiences with their high-energy stage presence.[2][36]Reception
Critical response
Club Romantech received generally favorable reviews from music critics, accumulating a Metacritic score of 75 out of 100 based on five reviews, indicating "generally favorable" reception.[9] Reviewers praised the album's rhythmic drive and energetic electronic production, often highlighting its fusion of club-ready beats with romantic themes. The Guardian described it as an edgier evolution for the duo, featuring a "mature sound that is darker and more propulsive," with infectiously danceable tracks like "Shit We Do for Love" evoking synth-based Eurotrance.[6] Similarly, The Observer commended its relentless energy, noting that "at 15 tracks, Club Romantech can feel relentless in its rhythmic energy. Yet if you surrender to the sound, it's hard not to find the album infectiously danceable."[37] However, some critics pointed to a lack of variety and depth as shortcomings, contributing to a sense of linearity that diminished the fun. Spectrum Culture acknowledged the album's club-romance blend in its "short, highly energetic and electronic tracks you’d find in clubs," but faulted it for musical uniformity, stating that "the general disregard for any type of musical diversity won’t help the album appeal to audiences wider than those already big fans of the genre" and deeming it "repetitive and lackluster" overall.[8] DIY Magazine echoed this, calling the pulsating house "fun, albeit superficially," irresistible only under specific, inebriated conditions.[38] The critical consensus emphasized the album's strengths in propulsive, DJ-set-like flow and high-energy EDM-pop execution, while its weaknesses lay in limited sonic experimentation and occasional fatigue from repetitive structures.[9]Commercial performance
Upon its release on September 1, 2023, Club Romantech debuted modestly on digital platforms, reflecting Icona Pop's established fanbase in electronic music circles despite the decade-long gap since their previous full-length album. The standard edition quickly gained traction through streaming services, though specific first-week sales figures were not widely reported; initial streaming numbers contributed to its early visibility on global digital charts.[39] The album performed notably on Apple Music, where the deluxe edition—released on December 1, 2023, with six additional tracks—peaked at number 2 worldwide, helping to revitalize interest and boost overall consumption. This expanded version also reached number 12 on the global iTunes albums chart, underscoring its appeal in dance and electronic categories. Promotional tie-ins with prior singles further supported this uptick in streams following the deluxe launch.[40] In terms of chart performance, Club Romantech did not secure prominent positions on major album charts such as the Billboard 200 or UK Albums Chart, aligning with its independent release through TEN Music Group and focus on niche electronic audiences. However, individual tracks like "Stick Your Tongue Out" entered the Swedish Singles Chart at number 91, indicating localized success in the duo's home market. By late 2024, the album had accumulated over 250 million global streams across platforms, demonstrating sustained long-term engagement driven by playlist placements and fan-driven playback. As of late 2024, no certifications have been awarded for the project by major industry bodies like the RIAA or IFPI.[41]Track listing
Standard edition
The standard edition of Club Romantech, released on September 1, 2023, by Icona Pop via Ultra Records, comprises 15 tracks with a total runtime of 40:36 minutes.[1][42] This core release features a mix of original compositions and collaborations, sequenced to escalate from introspective pop openers to high-energy dance closers, creating a relentless rhythmic build that mirrors the album's club-romantic theme.[6] The track listing emphasizes concise, punchy songs averaging around 2:40 in length, with featured artists enhancing select cuts to infuse electronic and house influences. Writers for the tracks primarily include Icona Pop members Aino Jawo and Caroline Hjelt, alongside various co-writers such as Yaroslav Polikarpov for the opener and others per song, though full credits are detailed in the personnel section.[43] No major lyrical excerpts are included here, as analysis resides in dedicated sections.| No. | Title | Featured artist(s) | Duration | Writer(s) (selected) |
|---|---|---|---|---|
| 1 | Fall in Love | – | 2:23 | Aino Jawo, Caroline Hjelt, Yaroslav Polikarpov, Victoria Alkin, Louice Leveau |
| 2 | Desire | Joel Corry, Rain Radio | 2:39 | Aino Jawo, Caroline Hjelt, Joel Corry (among others) |
| 3 | Shit We Do for Love | Yaeger | 2:47 | Aino Jawo, Caroline Hjelt, Yaeger |
| 4 | Stick Your Tongue Out | – | 2:47 | Aino Jawo, Caroline Hjelt |
| 5 | Make Your Mind Up Babe | – | 2:11 | Aino Jawo, Caroline Hjelt |
| 6 | Stockholm at Night | – | 3:02 | Aino Jawo, Caroline Hjelt |
| 7 | Where Do We Go from Here | – | 2:51 | Aino Jawo, Caroline Hjelt |
| 8 | I Want You | Galantis | 2:26 | Aino Jawo, Caroline Hjelt, Galantis members |
| 9 | Loving You Ain't Easy | – | 2:34 | Aino Jawo, Caroline Hjelt |
| 10 | Need You | – | 2:30 | Aino Jawo, Caroline Hjelt |
| 11 | Off of My Mind | Vize | 2:44 | Aino Jawo, Caroline Hjelt, Vize |
| 12 | Faster | – | 3:00 | Aino Jawo, Caroline Hjelt |
| 13 | You're Free | Ultra Naté | 2:47 | Aino Jawo, Caroline Hjelt, Ultra Naté |
| 14 | Feels in My Body | – | 2:39 | Aino Jawo, Caroline Hjelt |
| 15 | Spa | Sofi Tukker | 3:19 | Aino Jawo, Caroline Hjelt, Sofi Tukker |
Deluxe edition
The deluxe edition of Club Romantech was released on December 1, 2023, by the Swedish independent label TEN Music Group, adding six bonus tracks to the standard 15-track album for a total of 21 songs and an overall runtime of 59:21. This expanded version features two new original songs, three remixes of tracks from the standard edition, and one previously unreleased demo, providing fans with alternate interpretations and additional material during the holiday season.[45] The bonus tracks, positioned 16 through 21, include fresh cuts like "Tears on the Dance Floor" and "Freak," alongside extended edits such as the Karma Fields remix of "Stick Your Tongue Out" and the Vize Dunk remix of "Shit We Do for Love." The edition concludes with an original demo of "Shit We Do for Love," offering insight into the song's early development.| No. | Title | Featured/Version | Length |
|---|---|---|---|
| 16 | Tears on the Dance Floor | — | 2:41 |
| 17 | Freak | — | 2:26 |
| 18 | Stick Your Tongue Out | Karma Fields Edit | 4:35 |
| 19 | Shit We Do for Love | Vize Dunk Remix | 2:36 |
| 20 | Fall in Love | Icona Pop DJ Edit | 3:16 |
| 21 | Shit We Do for Love | Original Demo | 2:59 |
Personnel
Vocals
The vocals on Club Romantech are primarily performed by the Swedish duo Icona Pop, consisting of Caroline Hjelt and Aino Jawo, who provide lead vocals across all 15 tracks of the album.[1] Their contributions emphasize the duo's signature energetic and euphoric style, blending lead and layered elements to support the synth-pop and dance-oriented sound.[1] Several tracks feature guest vocalists who add diverse textures and collaborations. On "Desire" (track 2), Joel Corry and Rain Radio contribute featured vocals alongside Icona Pop.[1] Yaeger provides featured vocals on "Shit We Do For Love" (track 3), while Galantis appears on track 8.[1] Additional guests include Vize on track 11, Ultra Naté on "You're Free" (track 13), and Sofi Tukker on track 15.[1] These collaborations highlight the album's club-focused ethos, integrating prominent electronic and dance artists' vocal inputs.[1] Additional background vocals are provided by Aluna Francis on "Stick Your Tongue Out" (track 4), Lise Reppe on "Make Your Mind Up Babe" (track 5) and "Stockholm At Night" (track 6), and Philip Strand on "Where Do We Go From Here" (track 7).[46]Production
The production of Club Romantech was spearheaded by Swedish producer Yaro, who collaborated extensively with Icona Pop members Caroline Hjelt and Aino Jawo, the duo serving as co-producers on numerous tracks throughout the album.[17][18] Additional key producers included Bloodshy, Carl Ryden, Henrik Jonback, and Bill Coleman, contributing to the album's electronic and dance-pop sound.[3] Specific production credits per track highlight the collaborative nature of the project:| Track | Primary Producers |
|---|---|
| "Fall In Love" | Yaro, Mark Ralph, Icona Pop |
| "Feels in My Body" | Nick Henriques, Milan D'Agostini |
| "Desire" (feat. Joel Corry & Rain Radio) | Joel Corry, Rain Radio, Icona Pop |
| "Faster" | Yaro, Icona Pop |
| "Shit We Do For Love" (feat. Yaeger) | Icona Pop, Yaeger |
| "I Want You" (feat. Galantis) | Galantis, Bloodshy, Icona Pop |